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ETP

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48 views7 pages

ETP

Uploaded by

Prateesh
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COURSE STRUCTURE CLASS Xil (2022-23) Theory Paper Time: 3 hours Maximum marks: 70 ‘S.No. Unit No. of Marks Periods Unit |__| Entrepreneurial Opportunity 40 30 Unit2 | Entrepreneurial Planning 40 Unit 3 | Enterprise Marketing 40 20 Unit4 | Enterprise Growth Strategies 20 Unit | Business Arithmetic 40 20 Unité | Resource Mobilization 20 Total 200 70 Project Work 40 30 Total 240 [100 COURSE CONTENT Unit 1: Entrepreneurial Opportunity 40 Periods Competencies: Scanning the environment; Analytical and logical thinking; Innovation and creativity; De confidence. Contents Learning Outcomes * Sensing Entrepreneurial ‘After going through this unit, the student/ Opportunities leamer would be able to: + Environment Scanning * Comprehend the concept and elements of * Problem Identification business opportunity + Idea fields * Discuss the process of sensing opportunities © Understand the need to scan the environment + Spotting Trends + Creativity and Innovation * Selecting the Right Opportunity |, Enjist the various forces affecting business environment ‘+ Identify the different idea field * Understand the concept of opportunity and market assessment * Appreciate the ways in which trends can be spotted * Understand the process of creativity and innovation * Transform ideas into business opportunities ;ntrepreneurial Planning 40 Periods Competencies: Analytical and critical thinki Resourceful; collaboration Contents personal responsibility; determination; Leaming Outcomes ‘+ Forms of business organization- Sole proprietorship, Partnership, Company ‘* Business Plan: concept, format. ‘* Components: Organisational plan: Operational plan; Production plan; Financial plan; Marketing plan; Human Resource plan After going through this unit, the student/ learner would be able to: ‘* Recall the meaning of the various forms of business organization ‘+ Understand the characteristics of the various forms of business organization ‘* Understand the difference between a Public and Private Company ‘© Appreciate the reasons for a private company being more desirable ‘* Appreciate theconcept and importance of a Business Plan ‘* Describe the various components of Business plan * Differentiate among the various components of Business plan * Develop a Business Plan Unit interprise Marketing 40 Periods Competencies: Persistence, Negoti ion, Collaboration, Ethical behavior, team spi Contents Lean 1g Outcomes u Marketing and Sales Strategy * Branding, Logo, Tagline ‘* Promotion Strategy After going through this unit, the student/ learner would be able to: ‘* Discuss the various marketing strategies used in a business Explain Marketing Mix. Understand the concept of Branding, Packaging and Labeling Describe the various methods of Pricing Discuss the various factors affecting the channels of distribution Understand the concept and types of sales| strategy Discuss different tools of promotion Appreciate the objectives and different modes of Advertising Understand the concept of personal selling, sales promotion, public relations Discuss the various techniques of sales promotion Uni Enterprise Growth Strate 20 Periods Competencies: Need for achievement, ht collaboration, synergy, leadership, ive, Analytical thinking, risk vs reward, Contents Learning Outcomes Franchising: Concept and types Franchising: Advantages and limitations to franchisor and franchisee. Mergers and Acquisition: Concept, reasons| and types. Reasons for mergers and acquisitions After going through this unit, the student/ learner would be able to: ‘+ Understand the concept of growth & development of an enterprise Discuss the concept, types, advantages and limitations of franchising Appreciate growth of business through mergers and acquisitions Discuss the different types of mergers andl acquisitions ‘+ Discuss the reasons for mergers and acquisitions| Unit 5: Business Arithmetic 40 Periods Arithmetic skills, critical analysis, decision making, self-confidence, problem Contents Leami 1g Outcomes 2 ‘© Unit of Sale, Unit Cost for multiple products or services * Break even Analysis for multiple products or services ‘* Computation of Working Capital ‘+ Inventory Control and EOQ. * Return on Investment (ROI) and Return on Equity (ROE) esource Mobilization Unit lAfter going through this unit, the student/ learner ould be able to’ * Understand the concept of Unit Cost and Unit Price * Calculate Break-even point for Multiple products and services. * Understand the concept of Inventory Control ‘* Compute the working capital of a business. * Calculate Return on Investment; Return on, Equity and Economic Order Quantity 20 Periods, Competencies: Risk taking, Communication, Persuasion, Networking, Ethical behavior Contents Leaming Outcomes Capital Market: Concept * Primary market: Concept, methods of issue © Angel Investor: Features + Venture Capital: Features, funding After going through this unit, the student/ learner would be able to: ‘* Understand the need of finance in Business © Discuss the various sources of funds required for a firm ‘+ Understand the ways of raising funds in primary market ‘+ Appreciate the Angel Investors and Venture Capitalists as a source of business finance. B PROJECT WORK Students have to do TWO projects in the entire academic session. TOPICS FOR THE PROJECT: 1 2 Note: Business Plan Market Survey 10 Marks each for 02 Projects 5 Marks for Numerical Assessment 5 Marks for Viva : Students need to complete both the projects. Guidelines for both projects are given in the CBSE Textbook. Otjecti of the project work: ives of project work are to enable learners to: ‘+ probe deeper into personal enquiry, initiate action and reflect on knowledge and skills, views etc. acquired during the course of class XI-XII. ‘+ analyse and evaluate real world scenarios using theoretical constructs and arguments ‘+ demonstrate the application of critical and creative thinking skills and abilities to produce an independent and extended piece of work ‘+ follow up aspects in which leamers have interest ‘* develop the communication skills to argue logically 2 Role of the teacher: The teacher plays a critical role in developing thinking skills of the learners. A teacher should: ‘+ help each learner select the topic after detailed discussions and deliberations of the topic; ‘play the role of a facilitator to support and monitor the project work of the learner through periodic discussions; ‘+ guide the research work in terms of sources for the relevant data; + ensure that students must understand the relevance and usage of primary evidence and other sources in their projects and duly acknowledge the same; ‘* ensure that the students are able to derive a conclusion from the content; cite the limitations faced during the research and give appropriate references used in doing the research work. + educate leamer about plagiarism and the importance of quoting the source of the information to ensure authenticity of research work. ‘+ prepare the learner for the presentation of the project work. ‘+ arrange a presentation of the project file. 3. Steps involved in the conduct of the project: ‘Students may work upon the following lines as a suggested flow chart Choose a title/topic Collection of the cbeearen material/data 14 Organization of materialidata Present materialidata Analysing the matefial/data for conclusion Draw the relevant conelusion Presentation of the Project Work 4. Expected Checklist for the Project Work: Introduction of topicititle Identifying the product/service Various stakeholders and effect on each of them Use of different tools for market assessment and it's analysis Implication of 4P’s in the process of marketing Calculation of various costs involved in the business planning process Validity, reliability, appropriateness and relevance of data used for research work and for presentation in the project file Presentation and writing that is succinct and coherent in project file Citation of the materials referred to, in the file in footnotes, resources section, bibliography etc. iva-Voce ‘At the end of the academic session, each learner will present the research work in the Project File to the External examiner. The questions should be asked from the Research Work/ Project File of the learner. The Internal Examiner should ensure that the study submitted by the leamer is his/her own original work. In case of any doubt, authenticity should be checked and verified, Guidelines to do the project is given in the textbook Prescribed Books: 1. Entrepreneurship - Class X|- C.B.S.E, Delhi 2. Entrepreneurship - Class XIl - C.B.S.E., Delhi 3, Udyar Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National Institute for Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus, ‘Okhia Magazines 1. Udyamita Samachar Patra (Monthly, Hindi), Pub. By Centre for Entrepreneurship Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008 2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for Entrepreneurship Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal -462008 3, Laghu Udhyog Samachar 4, Project Profile by DCSSI 15 ENTREPRENEURSHIP (Code no. 066) QUESTION PAPER DESIGN CLASS XII (2022-23) S.No. ‘Competencies Total Marks % Weightage Remembering: Exhibit memory of previously learned material by recalling facts, listing elements, terms and basic concepts Understanding: Demonstrate understanding of facts and ideas by organizing, comparing, translating, interpreting, giving descriptions, and stating main ideas 20 28.5% ‘Applying: Solve problems to new situations by applying acquired knowledge, facts, techniques and rules in

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