10 general interview questions

These general questions help the hiring team get to know you and learn about
your interest in the position:

1. Can you tell us about yourself?

2. What motivates you to do your best?
3. What is your biggest accomplishment?
4. What are your biggest strengths?
5. What are your biggest weaknesses?
6. What interests you most about this position?
7. Why are you planning to leave your current job?
8. Why do you want to work for our organization?
9. What makes you a good candidate for this position?
10. Where do you envision yourself in five years?

Related: 125 Common Job Interview Questions and Answers (With Tips)

10 interview questions about experience and

background
These industry-specific questions help the hiring team assess your qualifications
and determine whether your objectives align with those of the organization:

1. What digital marketing platforms and software do you use?

2. What do you like most about digital marketing?
3. What do you like least about digital marketing?
4. What is your digital marketing philosophy?
5. Can you describe your greatest success in digital marketing?
6. Can you discuss your worst digital marketing failure? How did you
resolve it, and what did you learn?
7. How do you motivate your digital marketing team to do their best?
8. What do you think is the biggest challenge in digital marketing, and
how are you addressing it?
9. What do you think is the next major trend in digital marketing?
10. What are the most important qualities for a digital marketer?
Related: 12 Tough Interview Questions and Answers

10 in-depth interview questions

These in-depth questions allow the hiring team to understand the full extent of
your skills and evaluate how you would address common problems at work:

1. What are the key areas where you can use keywords to optimize
your site ranking?
2. Do you think inbound or outbound marketing is more effective?
3. Explain an effective sales funnel you built.
4. Do you have experience with marketing automation?
5. Can you discuss how you approach search engine optimization?
6. Tell us about your experience with creating digital marketing
budgets.
7. Explain how you know a campaign is not successful.
8. How do you address negative feedback regarding your company or
client?
9. Do you have any experience with collaborative digital marketing
campaigns?
10. Discuss a time when your team did not agree with you.

Related: What Does a Digital Marketer Do? (And How To Become One)

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Digital marketing interview example answers

Here are some of the most common interview questions for digital marketers,
including the reasoning behind each. Try using the sample answers to prepare
your responses.

What digital marketing platforms and software are you familiar

with?

An interviewer might ask this question to learn more about your technical skills
and understand how much training you might need. Try being as specific as
possible in your answer, listing the programs you use and your level of knowledge
or fluency.

Example: “I am fluent in programs for social media, content marketing and paid
search. For social media, I use software like Agorapulse and Hootsuite for scheduling
posts, engaging with followers and developing monthly reports. For content marketing,
I use Ahrefs for keyword research and WordPress for content management and
publishing. I am also certified in paid search platforms like Facebook and Google Ads.”

Related: 16 Types of Jobs in Digital Marketing (With Salaries)

Do you think inbound or outbound marketing is more effective?

Interviewers often ask this question to determine how much you know about
digital marketing and its various components. You can convey your understanding
of the industry by briefly discussing key aspects of both types of marketing and the
importance of applying both.

Example: “In my experience, inbound and outbound marketing are essential

complements of each other. Companies need inbound strategies like social media and
blog content to interest customers on their terms, and they need outbound strategies
like email marketing and paid search ads to attract clients more directly. Together,
these two aspects can form a well-rounded digital marketing strategy.”

Related: Inbound vs. Outbound Marketing: Definitions and Differences

Can you describe one of your most successful campaigns?

An interviewer might ask this question to learn how you define success and to
understand how much you have accomplished. Try outlining the campaign, its
goals, its results and your role when you respond.

Example: “I led my most successful campaign earlier this year when I worked with a
client that required a complete marketing funnel to sell a new product. I worked with
the client to build each stage of the funnel, recruited an experienced team to create
each aspect and managed every part of the project. In the end, we exceeded the
revenue goal by 150%, which caused the client to hire my company for its next digital
marketing projects.”

Related: 8 Types of Marketing Campaigns To Boost Business

How do you know when a campaign is not successful?

Interviewers often ask this question to find out how you respond to and recover
from failure. You can start by mentioning your role, your expectations and the
results, but you should also discuss how you responded and what you learned.

Example: “My least successful campaign happened last year when I worked with a
client on a social media campaign centered on the holiday season. The campaign
achieved only 50% of its brand awareness goal, which I attributed to the budget being
too small and the goals being too high. While leading this project, I learned how to be
more realistic when setting goals and proactive when attempting to fix campaigns that
are not performing as expected.”

Related: How to Use the STAR Interview Response Technique

What is the most serious challenge for digital marketers today?

The hiring team may bring up this question to understand how you view and
prepare for challenges. To answer, mention a major problem affecting the
industry, and explain what you think is the ideal strategy for addressing it.

Example: “In my opinion, the biggest challenge for digital marketers is generating

great results in an increasingly crowded marketplace. To continue to be competitive in
the market, I think digital marketers need to dedicate at least 15% of their work time to
monitoring new trends and experimenting with new techniques. By tracking new
developments and trying innovative methods, the best digital marketers can succeed
even as the digital marketing landscape changes quickly.

Related: How To Create a Digital Marketing Strategy

Do you have experience with collaborative digital marketing

campaigns?

This question helps interviewers learn how you work with teams and manage
complex projects. When you answer, explain your role, and discuss how you
approach teamwork and collaborating with other companies or departments.

Example: “Yes, I have worked on at least a dozen collaborations with other companies

and led two campaigns with other departments. In my experience, the most important
part of a collaborative digital campaign is agreeing on strategy, roles and objectives
during the first meeting. Establishing metrics and timelines is also essential so that
everyone involved understands how to meet the goal.”

Related: What is Co-Marketing? Definition, Types and Benefits

Can you discuss a time when your team did not agree with you and
explain how you addressed the issue?

An interviewer might ask this question to assess how you handle conflict and
demonstrate leadership. Try outlining the situation before explaining how you
responded to the issue while leading your team. Briefly mention what you learned
from handling a challenging situation.

Example: “When I led a recent marketing automation campaign, my team disagreed

with my strategy. I asked each person to explain their concerns, and as a team, we
discussed the pros and cons. Ultimately, we modified my strategy to address the team’s
concerns and carried out a successful campaign, which helped me learn how valuable
respect is to improving teamwork.”

Related: 5 Common Interview Questions About Conflict (With Answers)

What makes you a good candidate for this position?

Hiring managers often ask this question to find out more about your
qualifications, motivations and values. You can begin by reiterating your prior
experience and key qualifications before highlighting aspects such as values and
goals you share with the organization.

Example: “I have a bachelor’s degree in marketing, and I have five years of experience
managing social media accounts and running paid search advertising campaigns. I
have led digital marketing teams for three years, and my leadership skills have
contributed to a 20% increase in revenue for my current organization. I am confident
that my skills, experience and ambition would be a benefit to your organization,
especially given your goal to grow revenue by 25% next year.”

With practice, you can succeed in your next digital marketing interview. Use these
sample questions as you prepare to present yourself as the best possible
candidate for the job.