Digital Marketing Course Outline

Class No-26

➢ Introduction of Digital Marketing

• Introduction of Digital Marketing

• Opportunities of Digital Marketing
• Difference between Digital Marketing vs Traditional
Marketing
• How to structure your marketing plan?
• How to segment your audience?

➢ Social Media Marketing

▪ Facebook Marketing

• Introduction to Facebook Marketing

• Facebook Group Marketing
• Facebook Fan Page Customization
• Facebook Page for Local Business
• Facebook Marketing Strategies Through Fan Page
• Facebook Business Manager Creation & Page Set Up
• Billing Options
• Engagement Post Creation
• Facebook Ad Set Up & Promotions
• Define Your Targeted Customer
• Facebook Event Marketing
• Facebook Retargeting

▪ Twitter Marketing

• Twitter Anatomy
• Twitter Account Management
• Twitter Hashtag Research
• Twitter Widget Embed
• How to Get More Twitter Followers?
• How to Generate Traffic from Twitter?
• Twitter Analytics

▪ Pinterest Marketing

• Pinterest Business Account Creation

• Pinterest Account Management
• How to Get More Followers?
• How to Rank #1 On Pinterest
• How to Drive Traffic to Your Website with Pinterest?
• Pinterest Analytics

▪ Instagram Marketing

• Instagram Marketing Anatomy

• Creating Instagram Business Account
• #Tags Secrets
• Promoting Business on Instagram
▪ Tumbler Marketing

• Creating Tumbler Blog Professionally

• Learn How to Use Tumbler for Business Promotion
• Using Tumbler as Web 2.0 Backlinks

➢ DOMAIN RESEARCH-

• Importance of Domain Name for Fast Ranking

• How to Pick Up the Best Domain Name?
• What Is the Difference Between New Domain & Expired
Domain?
• Research the Best Expired Domain for Your Business

➢ WP INTRODUCTION-

• What Is Domain?
• What Is Hosting?
• How To Select the Best Domain?
• What Is Sub-Domain?
• How To Work With cPanel?
• How To Install WordPress?
• Logging into Your Dashboard
• Configuring General Settings
• Configuring Reading Settings
• Configuring Permalinks
• Differences between Pages and Posts
• Creating Your Portfolio Website Page

➢ MEDIA LIBRARY, THEMES & PLUGINS-

• Creating Posts
• Adding link, an image on a post
• Creating Your First Menu
• Adding Pages to Your Menu
• Adding Custom Links to Your Menu
• Installing and Configuring a Theme
• Switching Between Themes
• Adding Menu, Media and Content to a Theme
• Uploading and Managing Media Files
• Favicon
• Tagline
• Import & Export Theme files
• Comments and Discussions

➢ Keyword Research

• What Is Keyword Research & Why You Need It?

• Learn About Both Paid & Free Keyword Research Tools.
• Keyword Research Step by Step
• How to Find Some Gold Keywords for Your Website?
• Researching Your Competitor’s Keywords
• How to Find Profitable Keywords?
• Selecting Final Keywords

➢ Strategies of Content Marketing

• What Type of Contents Should You Write While Starting
A New Blog?
• Content Writing Formula
• What Contents Are Missing on Your Niche Site Than
Competitors?
• Importance of Quality Content
• How to Write Quality Content?
• Doing Content Optimization
• Content Presentation

➢ On-Page SEO

• Website Structure & Design

• Title Tag Optimization
• Meta Tag Optimization
• URL/Permalink
• Content Optimization
• Heading Tag
• Internal and External Links
• Image Optimization

➢ WEBSITE SPEED OPTIMIZATION-

• Working with website speed optimization

• Cache clearing works
• Image optimization

➢ Off-Page SEO
• Blog Commenting
• Question Answer Site Backlinks
• Social Bookmarking
• Forum Posting Backlinks
• PBN Backlinks

➢ YouTube Marketing

• YouTube Channel Creation & Optimization

• Tips to Create Great Contents and Videos
• Quick and Effective Tips for Video Optimization
• Keyword Research and Competitor Analysis
• YouTube Competitor Analysis
• Top Niche Ideas for YouTube Marketing
• YouTube Monetization

➢ E-Mail Marketing

• What Is Email Marketing

• Importance of Email Marketing
• Email Marketing Best Practices
• How to Write Perfect Cold Email for Campaign?
• Email Marketing with Mailchimp
• Design Mailchimp Templates for Marketing
• Mailchimp Campaigns Setup
• How to Turn Emails into Passive Income?
➢ Google Analytics
• Add A Site to Google Analytics
• Integration Google Analytics with Search Console
• Google Analytics Data Comparison
• Advanced Reporting
• Customize Dashboard
• Google Analytics Goal Setup

➢ GOOGLE SEARCH CONSOLE-

• Add A Site To GSC

• Set Preferred Domain Version
• Set Target Country
• Link Google Analytics with Search Console
• Check for the “Security Issues”
• Submit A Sitemap
• Check the “Index Coverage” Report
• URL Inspection
• Check Performance Report
• “HTML Improvements” Report
• Structure Data
• Internal Links
• Crawl Stats
• Mobile Usability

➢ Earning Opportunities

• How to Work in Local Market

• How to Work in Online Marketplace
• How Can You Create Your Own Earning
Opportunities?
• How to Create A Complete Profile in Marketplace?
• How to Rank Our Profile on Marketplaces?
• How to Deal with Clients
• Secret Tips & Tricks for Picking Clients from Not Only
Marketplace but Also Other Online Platforms.

➢ Bonus

• Developing Conversation Skill.

• Some Special Strategy to Be Professional.
• Tips & Tricks to Starting Work with Local Area.
• Hidden Tips & Tricks.