Post-Graduate Diploma in Management-Full Time

(PGDM)
Batch : 2022-24

Term-I

Operations Management (OM)

(Credit 3)

Course Teaching Faculty:

Prof Kampan Mukherjee

Prof Ratri Parida
Prof Rohit Sindhwani
Prof Kaustov Chakraborty
Course Description:
Operation is a basic and key function in any organization, be it manufacturing or service.
A basic knowledge of operations is mandatory for every student pursuing a management
course. This knowledge helps a manager to better understand and handle the intricacies of
his job whatever be his function of specialization. The objective of this course is to provide
students with the knowledge of advanced concepts relating to planning and control issues
in the management of manufacturing as well as service operations. It also seeks to
familiarize students with issues of contemporary interest in production and operations
management.

Operations Management is best understood as a transformation process wherein inputs are

transformed into output of product and services. Operations Management holds the key to
competitive advantage for many organizations. It is increasingly recognized as a
significant factor to contribute to the effective strategic management of firms both large
and small, domestic or international covering both profit and non-profit making sectors.
The service sector and even public section institutions recognize its value and worth.
Future and potential managers in the form of post-graduate management students need to
appreciate the degree of complexity involved with such competition and the key
contemporary issues that are likely to face upon joining an organization.

Learning Objectives:
The broad objectives of this course leading to achievement of sub-goal 3.1 are:

(ACCSB Sub Goal 3.1 : Critically analyse situations to suggest innovative future growth
opportunities)

1. To provide an awareness of the role of Operations Management in the functioning

of a business organization

2. To give an insight into the relationships that exist between various factors that
affects the operations of a business organization. (Subgoal 3.1 )

3. To give insight into quality management system and understand the process of
product and service design. (Subgoal 3.1 )

4. To equip students with tools and techniques for analyzing, designing and
improving the functioning of an operations system. (Subgoal 3.1 )

Pedagogy:
The pedagogy will be a mix of lectures, experience sharing, real life case discussion,
seminars and industry/research based project. In addition to the text book, additional
readings and cases will be distributed in the class from time to time. Students are expected
to carry one industry based group project to apply the concepts.
Evaluation

Assessment Methods in Alignment with Intended Learning Outcomes

Students will be evaluated on the basis of case analysis, project, quizzes, class participation,
individual assignments, and end-term exam. The weightage given to each of these units is
listed below:

Specific Assessment Method Weightage Intended subject learning

outcome (3.1) to be
assessed
Group Project Submission, Presentation 20%

Case Presentation 10%

Class Participation/Assignment 10%
Quiz(es) 20%

End-term Exam 40% Some problems of end-term

will be the tool for AACSB
assessment*

*ACCSB Sub Goal 3.1 to be accessed in the course: Critically analyse situations to
suggest innovative growth opportunities.

Group Project

The group project will be one of the most important learning tools of the course. Each
group will comprise of approx. three students. Project will involve working on some real
industry and business situation, linking it to the theoretical concepts and providing
solution. Each group will finalise the project in consulation with the concerened faculty.

Group Project Report: A project report in the recommended format shall be submitted by
each group as per the deadline announced. Guidelines and report format provided at the
end.

Group Project Presentation:

 The presentation should cover the problem in hand, data and information available
and solution proposed.
 Each presentation will be of 15 minutes with 10 minutes given to the group to
highlight the key findings and 5 minutes for open discussion with the students.
Recommended Text Book / Reference Book / Journals / Website

Text Book
Operations and Supply Chain Management by Willian J Stevenson, McGrawHill, 13th
Edition

Reference Books

1. Operations Management along Supply Chain, Russell & Taylor, Wiley, 8th
edition
2. Operations Management : Processes and Value Chains , Lee J. Krajewski, Larry P.
Ritzman, Prentice Hall India
3. Operations Management , Jay Heizer J, Barry Render, J. Rajashekhar, Pearson
4. Operations Management, Norman Gaither and Greg Frazier, Cengage Learning
5. Competitive Manufacturing, Hal Mather, Butterworth Heinmann, New Delhi
6. Strategic Management : An Integrated Approach, Charles W.L. Hill, Gareth R.
Jones , Biztantra, New Delhi
7. Operations Strategy by Slack and Lewis, 2nd Edition Pearson Education
8. Quality Planning and Analysis, J.M. Juran and Frank M. Gryna, 1995
9. Tata McGraw-Hill Publishing Company Limited, New Delhi
10. Project Management by Clifford F. Gray and Erik W. Larson, published by Tata
McGraw-Hill. 4th Edition
11. Project Management A Managerial Approach by J.R. Meredith, S.K. S.J. Mantel,
Jr., Wiley India Edition 2009
12. Proejct Management – Planning and Control by Albert Lester, Butterworth
Heinemann 2007
13. Project Management – Achieving Competitive Advantage – Jeffrey K. Pinto,
Pearson Education 2009
14. Project Management for Business and Technology – Principles and Practice by
John M. Nicholas, published by PHI,
15. Effective Project Management by J.P Clements and J. Gido, published by
Thomson Learning.
16. The management and the control of quality, Sixth edition, James R. Evans &
William M. Lindsay

Journals
 Journal of Operations Management
 Production and Operations Management
 Harvard Business Review
 European Management Journal
 California Management Review
 International Review of Retail, Distribution and Consumer Research
 Productivity
  Industrial Engineering
 International Journal of Logistics Management

Pre- Readings
1. Deep Change: How operational innovation can transform your company - By
Michael Hammer
2. Are you having trouble keeping your operations focused? By Robert S Huckman

Course Outline: Sessions / Cases / Case Problems / Reading Material

Session Topic Reading Material/Case

Chater 1 (Introduction)
and 2 (Competitiveness
Strategy) of texbook

Introduction to OM, Application of OM in HBR Article:

Manufacuring and Service Sector, Introductory Note on
Efficiency, Effectiveness and Value, Operations Management
1 and 2:
Productivity Measurement, Competing on
Introduciton
Cost, Speed, Quality and Flexibility, Core Sprague, L. (2007),
Competencies, Order Winners and “Evolution of the field of
Qualifiers Operations
Management” – Journal
of Operations
Management, Vol.25(2),
pp. 219-238.
Chapter 4 (Design of
3: Product Product Deisgn, Product Developmnet
Products and Services) of
Design Process, Quality Functional Deployment.
textbook

Operational Classification of Services,

4: Service Chapter 4 (Service
Service-System Design Matrix, Service
Design Design)
Blueprinting

Chapter 6 (Process
Selection and Facility
Manufacturing Processes, Product-Process layout) of textbook;
5-6 Process Matrix, Break-Even Analysis, Process
Design Flowcharting, Measuring Process Case: A Bread Making
Performance, Little's Law Operation.
HBR Case: Executive
Shirt Company Inc.
Chapter 6 (Process
7: Facility Workcenter Layout Design, Assembly Line Selection and Facility
Layout and Assembly Line Balancing. layout) of textbook
 Strategic Capacity Planning, Economies of Chapter 5 (Strategic
8: Capacity Scale and Economies of Scope, Capacity Capacity Planning for
Planning Planning in Services versus Manufacturing, Products and Service) of
Capacity Utilization textbook
Chapter 13 (Inventory
Basics of Inventory Mangagemnt, Relevant
9 and 10: Management) of
cost parameters, Fixed-Order Qunatity
Inventory textbook
(EOQ) Model, Quantity Discount Model,
Management HBR Case: Three Jays
ABC classification
Corporation.
Strategic Role of Demand Forecasting,
Chapter 3 (Forecasting)
Qualitative Techniues in Forecasting -
of textbook
Market Research, Panel Consensus,
Historical Analogy Delphi Method);
11 and 12: HBR Case: Forecasting
Quantitative Techniques in Forecasting -
Demand Demand for Food at
Components of Demand, Time Series
Forecasting Apollo Hospitals
Analysis (Moving average, Weighted
moving average, Exponential smoothing,
Ivey Case: A-CAT
Adjusted exponential smoothing), Forecast
Corp.: Forecasting
Errors
Chapter 11 (Aggregate
13 and 14:
Planning and Master
Aggregate
Aggregate Planning Techniques - Level, Scheduling) of textbook
Planning
Chase and Mixed Strategy
and Master
HBR Case: Aggregate
Scheduling
Planning at Green Mills
Chapter 12 (MRP and
ERP) of textbook.
Case: Akshaya Patra
MRP System Structure, Master Production
Vrindavan: Operations
15: MRP Schedule, Bill of Materials, Lot Sizing in
and Resources Planning
MRP Systems
for a Mega Kitchen, by
Kiran K and Anushman
Tripathy, IIM Bangalore
16: Chapter 9 (Management
Introduction Evolution of Quality, Cost of Quality, Basic to Quality) of textbook
to Quality concept of TQM and Six Sigma
Management
Chapter 17 (Project
Management) of
Organizing the Project Team, Organizing textbook
18: Project
Project Tasks, Network Planning Models -
Management
Critical Path Method and PERT HBR Case: Tastee Snax
Cookie Company (A)
and (B)
Chapter 14 (JIT and
JIT, Lean Operations, and Toyota
19-20 Lean Operations) of Text
Production System (TPS)
Book.
 Case: Toyota
Manufacturing System

20 Group Presentation

Final Project Report Format

The final report has to be prepared and submitted in the format encompassing the areas
mentioned here under the heading of “Contents”:

Executive Summary
Acknowledgements
List of Abbreviations
List of Tables
List of Figures

1. Introduction/Background of the study

2. Objectives of the study
3. Scope of the study
4. Methodology (provide flow diagram)
5. Existing System
6. Data collection
7. Data analysis
8. Proposed System
9. Recommendations

References
App.endix

Ground Rules

 The entire report must not exceed 30 pages.

 The Final Report format as mentioned in the heading “Contents” is not sacrosanct.
It is subject to change depending on the sector specific requirements that need to
be incorporated and highlighted so as to improve the understanding of operations
management. Please use summer project guidelines as style manual for writing the
report.

 Grading of the report will be done on the strength of the contents, contribution by
the group, quality of the project work and defence of the project in the class
(including the interest of participation created in the class by the group).
 Graphs, which are basically a reproduction of the data provided, are to be excluded
as part of the report.

 Lifting of material from the websites, or project reports carried out by senior
students, or carrying out plagiarism will be considered as malpractices and dealt
with severely.

 Please incorporate diagrams wherever possible.