PGDBA Syllabus
PGDBA Syllabus
Suggested books:
Suggested books:
1. Statistics, David Freedman, Pobert Pisani and Roger Purves, WW. Norton &
Co, 4th Edition, 2007.
2. Multivariate Data Analysis by Joseph F. Hair, Jr., William C. Black, Barry J.
Babin and Rolph E. Anderson, Prentice Hall, 7th Edition, 2009.
Page 2 of 5
3. Stat3: Inference
a. Data Collection & Visualization: Concepts of measurement; scales of
measurement; design of data collection formats with illustrations; data quality
and issues with data collection systems with examples from business;
cleaning and treatment of missing data; principles of data visualization and
different methods of presenting data in business analytics (5 weeks).
b. Methods of Estimation: Estimation in the context of business analytics;
estimation as data summarization and inferential tool; concepts of population,
sample and estimators; criteria for good estimators – concepts of
unbiasedness, consistency and their implications; illustration of sample mean
and sample proportion through Monte Carlo simulations, introduction to
different methods of estimation; concepts of sampling distributions of a
statistic; confidence interval and their usages; examples in real life analytic
scenarios (5 weeks).
c. Test of Hypotheses and postulate verification: Hypotheses testing in the
context of business analytics; different types of statistical hypotheses; test
statistics and reference distributions; concepts of significance and power;
different parametric tests for equality of means, variances and proportions;
illustrations through simulated data; non-parametric tests including
permutation tests; describing systems using random variables; examples of
formulation of business problems in terms of hypotheses and system models
(6 weeks).
Suggested books:
1. The Visual Display of Quantitative Information by Edward R. Tufte,
Graphics Press, 2001.
2. Best Practices in Data Cleaning by Jason W. Osborne, Sage
Publications, 2012.
3. Probability and Statistics by Morris H. Degroot and Mark J. Schervish,
Addison-Wesley, 2012.
4. Practical Nonparametric Statistics by W. J. Conover, Wiley, 2006.
No textbook is suggested.
Suggested books:
1. Database System Concepts by Abraham Silberschatz, Henry F. Korth
and S. Susarshan, McGraw-Hill, 2011.
Page 4 of 5
1. Data Mining
2. Competing on Business Analytics
3. Business Data Analytics Principles
4. Financial Management Fundamentals
5. Organization Studies
6. Marketing Analytics
7. Analytics in Human Resource Management