ONE-MINUTE

VIDEO GUIDE

GUIDE VERSION

coachyu_1_min_video_course_v5.8_2022_1005
3 AUDIOBOOK COLLECTIONS

6 BOOK COLLECTIONS
 Program Materials in this Guide

Program Checklist 4

Goals of the One-Minute Video Program 5

Click to Join Facebook Group 6

3 Components to a WHY Video 8

The Structure of the One-Minute WHY Video 9

24 Types of Emotion 10

Here's the foolproof framework to make a 1-minute video about your story 11

How to Shoot Video Interviews in a Hotel When All You Have is an iPhone and No
Equipment 13

Creating Videos Using iPhones 15

Pro Tips When Filming 17

Working With Those Who Are Camera Shy 18

More Filming Tips 19

Four Components of The One-Minute Video 20

Content Planning 21

Production vs Post-production 21

Editing Video 23

WHY Video Checklist 24

Standards of Excellence 26

Amplifying Video 27

Dollar a day layering technique 28

Facebook Mobile Studio 29

19 Types of One-Minute Videos 30

6 Types of Figureheads 31

One-Minute Video Guide One Pager 32

One Minute Video Program | page 1

Congratulations! 34

Program Review 35

One-Minute Video Guide One Pager 32

Congratulations! 34

One-Minute Video Guide One Pager 32

Congratulations! 34

One Minute Video Program | page 2

DENNIS YU
CEO and Founder | CoachYu

I amplify exposure and sales of

successful entrepreneurs via
systems, analytics, and young
adults certified in our digital
marketing training.

We partner with universities, the

military, DigitalMarketer, and
GoDaddy to create jobs.

Anyone can join our program at

Office Hours.

One Minute Video Program | page 3

 Program Checklist

1. Become a member of our Facebook Group

A safe place for members of this program to create and publish their videos, in a
supportive setting with other members.
Assignment–Join the Facebook group and post a 1-minute video so the other
members can get to know you better.

2. Making a One Minute Video

4 components of a one minute video.
Video on making one minute videos.
Why one-minute video?
Assignment - Make a one-minute video.

3. Production vs. Post-production

Camera, lighting, tripod, and microphone.
Learn how to screen capture for free – Wistia Soapbox.
Free editing software – HitFilm Express.
Learn to use Facebook auto captioning for free.
Assignment - Record a video and upload it without editing to Facebook Page.

4. Content Planning
Know your audience.
Know your brand - www.blitzmetrics.com/PBC
Assignment - Identify the three most important items to your brand.

5. Editing Video
Save time on editing by not recording more footage than you need.
Use free editing software until you are proficient to ready to move to a premier

One Minute Video Program | page 4

software, like Camtasia, Adobe AfterEffects, etc.
Assignment - Clip the head and tail of your video so there is no waste of time.

One Minute Video Program | page 5

 Goals of the One-Minute Video Program
If you want people to engage your business or your brand, you have to start investing in
the currency of digital platforms, attention. People are trading hours of their day scrolling
through Facebook and you have to fight for every bit of attention you can get.

The easiest way to get people’s attention is through video. Especially one minute videos. No
one is going to watch a 3 minute video if they don’t know who you are. Attention spans on
social channels are brief. The average watch time for a video on Facebook is only 6
seconds. You must learn to grab their attention quickly and pull them into the
story you are trying to tell.

This isn’t as hard as it seems, you just have to start. So, pick up your phone, point it at
yourself and tell us why you’re doing the work that you’re doing. Start with, “when I was...”
then tell us, “I Believe that...” and finally, “I am...” and how that led you to the work you do
now. This program teaches you how to make engaging one minute videos so you can
generate the attention you desire for your brand or business. No one made a good one
minute video on their first try, so start now, make a lot of them.

You can test them and compare them against our Standards of Excellence, put money
behind the winners, and capitalize on your most engaged videos. Before you know it, you’ll
have hours of content generating interest for your business or brand.

One Minute Video Program | page 6

 Click to Join Facebook Group

We have created a private group on Facebook where members

can post videos to get feedback from CoachYu along with the
other students. This group is a place where you can post videos to
ask for help, critiques, and test against an audience that will
provide constructive criticism. You can post into the group to get
feedback before you release a video publicly.

Assignment:

Post a one minute video in the group to introduce yourself to other members and
the CoachYu team. You must mention you got the One Minute Video program, since
no response to the required eld is automatic rejection.

One Minute Video Program | page 7

One Minute Video Program | page 8
3 Components to a WHY Video

One Minute Video Program | page 9

The Structure of the One-Minute WHY Video

One Minute Video Program | page 10

24 Types of Emotion

One Minute Video Program | page 11

 Here's the foolproof framework to make a
1-minute video about your story

Travis Chambers
Chief Media Hacker, Founder

Last week the famous Dennis Yu had me up on stage at

VidSummit to demonstrate this style of a personal
branding video. You need to tell a story with the following
prompts:

1: When I was...
2: I believe...
3: I started…

This format has worked well for me in the past in helping me figure out the best way to tell
my story. If you've been holding back, maybe this is a quick step you can follow to get a
video out there and start getting some motivation and momentum around your story.

One Minute Video Program | page 12

Types of videos

One Minute Video Program | page 13

How to Shoot Video Interviews in a Hotel
When All You Have is an iPhone and No
Equipment
Use lamp shades and put lights on both sides while you hold your phone doing the
interview.

Have as much open space behind the subject you are interviewing.

Ideally, the subject should be facing in the corner.

If you're tired, to help make you look fresh, put some ice under your eyes. It reduces
the puffiness making you look vibrant and reenergized.

One Minute Video Program | page 14

One Minute Video Program | page 15
 Creating Videos Using iPhones

It's the little details that matter, which show through if you put in enough time to notice.
For example, on creating iPhone videos to market your business:

You cannot switch from front to rear camera while filming with the camera. So you
either have to use another app or manually flip the phone in your hand.
You can reply with a video in Gmail by hitting the attachment icon and then photos
icon. Way more powerful than text replies.

Sound quality is WAY more important than video quality to keep people watching
your videos. If you have an iPhone and a regular lavalier mic, you need a TRS to
TRRS adapter (2 lines to 3 lines on the plug) and a TRRS to lighting adapter. I use the
Rode Wireless Go and have to buy these two gadgets, which don't come in the box.

You can comment on a Facebook post with a video, but you can't do this on
LinkedIn-- only a picture.

You have 15 seconds to reply in Facebook Messenger, so learn how to keep it short--
or make multiple 15-second replies.

You can share your phone screen if you're a presenter in a Zoom call. And
everything works great (just like if you're projecting to Apple TV), except when you're
recording video-- since the two interfere with each other. So pre-record your videos
(stored in your favorite app) or switch to a desktop webcam to show you using your
phone.

Google Photos app is super slow in uploading your videos from your photos library
on your phone. So also pay for iCloud, Dropbox, and Amazon Photos (another $10
each per month) to have your videos automatically backed-up). You will have to
keep these apps open every week to let it catch up, since uploads are faster when
the app is open.

Film vertically (portrait mode) most of the time if you're reaching mobile users, but
horizontal if an interview or in a webinar app.

Zoom records participant videos, but GoToWebinar does not. We had GoToMeeting/
GoToWebinar for 10 years but switched because of this.

Amazon Photos has the smartest facial recognition and easiest way to share groups
of pictures (instead of having to select each picture/video, one-by-one) with your
external people (like freelancers and partners).

One Minute Video Program | page 16

 The way to tell whether someone is an expert in something is not how much they've
spent on gear or how many years they say they've been doing it, but if they are deep
in the nuances of their craft.

Would you agree?

One Minute Video Program | page 17

 Pro Tips When Filming

Once you've built your Topic Wheel with at least 3 topics and 3 people each for you
to interview, it's time to seed your Content Library with videos that you create.

Start by listing out questions that you can answer in one minute. 60 seconds isn't
long, so choose topics you can properly cover in that time-frame.

Avoid being too ambitious -- break bigger topics into smaller chunks. Your audience
prefers to consume many small tidbits versus sitting through a full hour of you
talking, especially with 80% of these being consumed on their phones.

If you have an iPhone, use the notes app to keep track of these topics and continue
to add, as thoughts pop up. You can use a daily planner or whatever it is with your
way of organizing your time.

When you're ready to lm, make sure you have a well-lit location. You don't need
fancy equipment, but having a pro set up doesn't hurt. Just don't let an apparent
need for pro equipment stop you from making videos.

Avoid using profanity if you're planning on uploading to Facebook since the usage of
profanity is against Facebook's guidelines.

One Minute Video Program | page 18

Working With Those Who Are Camera Shy
REDUCE THE SUBJECT'S ANXIETY

● Most people, even pros, are camera shy. Standing in front of a camera with the
lights glaring at you and mic clipped to you is intimidating.

● If your subject is tense, their videos won't be as good. You'll be there much longer
doing multiple takes, and nobody will be happy with the result.

● Get around this by shooting your one-minute videos as an interview. The subject
can sit comfortably in a chair facing the interviewer, who can be on or off camera
(depending on whether you're doing a two camera shoot).

● They can naturally answer the questions while facing the interviewer, while
pretending the camera isn't even there.

One Minute Video Program | page 19

 More Filming Tips
While Filming

➔ Only keep the footage you plan on using in order to save time when editing.

➔ If the subject is really shy or psyched out by the camera, you can run the camera
continuously, instead of starting and stopping.

➔ This requires more effort on the editing side since you can’t clap or motion to
unmark sequence starting and end points. But the subject can comfortably know
they can restart any botched sentence with no pressure of being "perfect".

➔ If they do restart a phrase, let them know to wait 2 seconds before restarting, so we
can splice cleanly.

➔ Another trick to reduce tension for subjects that aren't experienced pros in front of
the camera (which is 99% of us), is to use a boom mic instead of a lapel mic. Snaking
a lapel mic down someone's shirt can be invasive, adding to the tension. Plus, when
viewers see that lapel mic on the subject, they don't have a natural look.

➔ A boom mic gives a fuller sound, so long as you're shooting in a quiet environment --
don't do this at a conference with people milling about.

➔ If you have two cameras, use both whenever you are shooting your video. Especially
if someone is helping you shoot the video, the extra camera set up and file upload
takes another 10 minutes at most for a huge payoff.

➔ If your equipment allows, ensure that you are doing so in 4k and upload the footage
in 4k as well.

➔ Choose or set up the background of your videos to enhance visual aesthetics to help
create a far better composition of what you shoot, which will lead to more people
engaging in the content.

➔ When uploading in 4k, use Wondershare Converter to easily optimize 4k footage

for faster upload. Uploading the footage at this resolution allows you to do
punch-ins and much higher quality color correction on the files.

➔ If you have 2 cameras shooting in 4k, you effectively create 4 camera angles because
when you crop for punch-ins, the footage will still be at a 1080p resolution.

One Minute Video Program | page 20

Four Components of The One-Minute Video

One Minute Video Program | page 21

 Content Planning
Planning out one minute videos

Know your audience - https://blitzmetrics.com/IGC

Know your brand - https://blitzmetrics.com/PBG

Know your content - https://blitzmetrics.com/CMC

Assignment: Identify the three items above for your business/brand and upload a word
document.

One Minute Video Program | page 22

 Production vs Post-production
Filming vs Editing

Get your camera ready (This can be as easy as holding up your smartphone).

If available, set up your tripod, lighting equipment, or hook up your microphone.

Watch how to screen capture - Soapbox.

Download free editing software - HitFilm Express.

Watch how to use FB Auto-captioning - How To Use Facebook Auto-Caption.

Assignment: Record a video and upload it without editing to your Facebook page.

One Minute Video Program | page 23

 Editing Video
Use free editing software until you are procient to move to Adobe Premiere.

Read this article from Wistia

https://wistia.com/learn/production/shootingvideo-With-an-iphone

Having bumpers at the start of your videos is a good way to get people to STOP
watching your videos instantly.

One Minute Video Program | page 24

 WHY Video Checklist

General
Make sure the spelling of your name is correct.
Use square format - 1080 x 1080.
Add matching music.
Do not start a sentence with "so".

What Not to Do
➔ Do not include an intro bumper.
➔ Do not use copyrighted music or images.
➔ Do not use images found by using Google or a general search engine.

Intro
Add a lower third with your name that lasts 5 seconds at the beginning of your
video.
Make sure the lower third is placed in either the left or right lower third of the
frame.

Captions
Must be centered.
Make sure the font is readable (we suggest white)
Caption lines must not exceed three.
Must not contain:
➔ Uh.
➔ Um.
➔ Hm.
➔ Words that have been repeated due to stuttering.
Do not include curse words.
Must be placed at the bottom of the video.
Must not take up more than 20% of the frame.
Main Content
Remove clips where you say “uh’s”, “um’s”, and “hm’s”.

One Minute Video Program | page 25

 Mute audio clips where you curse. Or place a "beep" noise over it.
Remove low authority moments such as when you stutter or there is dead air. Also if
you use ller terms, and items that take away from the story.
Cut moments that do not belong such as when people say,
➔ “This is my first time speaking…”
➔ “I’m nervous...”
➔ “I’m scared...”
➔ "I haven't talked into a microphone before..."
Trim intros and outros as needed.
If you have two clips of the same video, transition between the two camera angles.
Don't cut off your head when filming your one minute video and be careful not to
cut off too much of your body on the side of the video frame.
Make sure that the audio is synced with the video.

Outro
Add another lower third with your name on it. that lasts for 5 seconds.
If applicable, show shots of the audience clapping.

One Minute Video Program | page 26

 Standards of Excellence

The Standard of Excellence (0:49)

How to know if your video is

performing...
Read the chart and watch the video
above about the Standards of
Excellence

Assignment: Compare three of your videos

against the Standards of Excellence.

One Minute Video Program | page 27

 Amplifying Video
Use $1/day on Facebook to make sure your video is seen by the people who will
engage with it.

Micro-target selected audiences to match the content.

Learn how to boost posts effectively on Facebook. Check out our Facebook Dollar a
Day program. https://blitzmetrics.com/fdd/

Assignment: Boost a video for $1 a day for 5 days.

One Minute Video Program | page 28

 Dollar a day layering technique

You may boost multiple posts that stack up, spending a dollar a day each. Over time, you
might spend $50 a day across 50 posts, or a budget that makes sense, as you accumulate
more evergreen posts for different users at different stages in the funnel.

For example, you may boost a post each day that runs for a week to promote the next
webinar you’re hosting and end up boosting 5-10 posts over the program of a week that
are running together at a dollar a day.

One Minute Video Program | page 29

 Facebook Mobile Studio

Check out Facebook Mobile Studio to learn tips and best practices on how to film videos
with just your phone. FB Mobile Studio teaches you how to "Remix" your videos, how to
shoot from scratch, and shares multiple free apps you can use to film and edit video. You
don't need fancy software or equipment to film and edit videos. All you need is your phone!

One Minute Video Program | page 30

19 Types of One-Minute Videos

One Minute Video Program | page 31

 6 Types of Figureheads
Not sure who to include in your Topic Wheel?

Try some of these:

Founder/CEO/Owner: stories reflecting their values.

LIGHTHOUSE Customer: high authority expertise sharing.

Employee: why they work there, what they do.

Partner: aligned mission and projects.

Subject Matter Expert: how-to videos, matched with your Topic Wheel.

Media/government: discuss issues, act like a journalist.

Create public figure pages for founders and employees. Everyone else, you can share their
stories via your public figure pages and company page.

One Minute Video Program | page 32

 One-Minute Video Guide One Pager

1. Become a Member of our Facebook Group

https://www.facebook.com/groups/BlitzAcademy/
BlitzMetricsAcademy Group: a safe place for members of this program to create and
publish their videos, in a supportive setting with other members.
Assignment – Join the Facebook group and post a 1-minute video so the other
members can get to know you better.

2. Making a One Minute Video

Study the 4 components of a one-minute video.
Watch Alex Langmesser - Video on making one- minute videos.
Watch Logan Young - Why one minute video?
Assignment - Make a one-minute video.

3. Production vs. Post-production

Set up camera, lighting, tripod and microphone.
Learn how to screen capture for free – Wistia Soapbox.
Use free editing software – HitFilm Express.
Learn how to use Facebook auto captioning for free.
Assignment - Record a video and upload it without editing to Facebook Page.

4. Content Planning
Understand and research your Audience/Targeting.
Know your brand. - www.blitzmetrics.com/PBG
Assignment - Identify the three most important items to your brand.

One Minute Video Program | page 33

5. Editing Video
Save time on editing by not recording more footage than you need.
Use free editing software until you are proficient enough to move to a premier
software, like Camtasia, Adobe After Effects, etc.
Assignment - Clip the head and tail of your video so there is no waste of time.

One Minute Video Program | page 34

 Congratulations!
Now...post another video in our private FB group.

By now you should have:

A Facebook Page.
Free video editing software.
At least three 1-minute videos.
Three key elements of your brand.
Access to the private Facebook group.

Assignment
Post in the Facebook group.

Are you ready for more advanced topics of what you can do with your videos and
how you can get them seen online by the people you want?

One Minute Video Program | page 35

 Program Review
1. Become a Member
Social Video Insiders Group: a place for members of this program to create and
publish their videos in a supportive setting with other members.

Assignment: Join the Facebook group and post a 1- minute video so the other members
can get to know you better.

2. Making a one-minute video

4 Components of a one-minute video.
Alex Langmesser - Video on making 1-minute videos.
Logan Young - Why 1-Minute video?

Assignment: Make a one-minute video.

3. Production vs. Post-production

Camera, lighting, tripod, and microphone.
Learn how to screen capture - Soapbox.
Free editing software - HitFilm Express
Learn to use FB Auto-captioning.

Assignment: Record a video and upload it without editing to Facebook Page.

4. Content Planning
Know your audience - Blitzmetrics.com/CMG
Know your brand - Blitzmetrics.com/PBG

Assignment: Identify the three most important items to your brand.

5. Editing Video
Save time on editing by not recording more footage than you need.
Use free editing software until you are proficient to move to Premiere.

Assignment: Clip the head and tail of your video so there is no waste of time.

One Minute Video Program | page 36

 Descript
1. Install Descript.

2. Sign-in using your Blitzmetrics email.

One Minute Video Program | page 37

3. Go to My Workspace and click Screen Recordings.

4. Start a New Project.

5. Name your Project and click Create Project.

One Minute Video Program | page 38

6. To get started, drag an audio or video file into a blank Composition. Once your file has
been added to the Composition, it will automatically begin transcribing.

7. Correcting transcription
● Highlight text and press Correct Button
● When you are happy with the final result, copy the text and paste it into the
Basecamp Task beneath the Transcription section.

One Minute Video Program | page 39

How to share media from my phone with
VAs and other team members.

Storage Limit Google

One Minute Video Program | page 40

Storage Limit Amazon

One Minute Video Program | page 41

One Minute Video Program | page 42
Testimonials

One Minute Video Program | page 43

How to Collect Testimonials

Michael Tasner Testimonial (1:02)

One Minute Video Program | page 44

Office Hours

One Minute Video Program | page 45

One Minute Video Program | page 46
3 AUDIOBOOK COLLECTIONS

6 BOOK COLLECTIONS