Completion in Feasibility Study Final 101
Completion in Feasibility Study Final 101
instructor Ms. Grace A. Agleam for giving us opportunity to make this study as
Great thanks to our parents for all the love and support in doing this
some time and effort in cooperating for answering our questionnaires and to
all other people who provide some assistance and information that we need in
the study.
way particularly our friends and classmates contributing to the success of this
projects.
And above all, this study won’t be possible without the guidance and
THE PROBLEM
RATIONALE
Filipinos are very fond of eating and are known as good eaters. Filipinos
eat whenever they want and are always on the go to satisfy their cravings.
as rice and bread. They are easily tempted by foods of different tastes,
They are easily pleased not only with the packaging, but with the taste.
affected the whole food and beverage industry among which the bakery
shutdowns and supply chain disruptions which has also affected the economy
our daily lives, we need to acquire the kind of nutrients that our body needs in
order for us to do things and execute our work every day. Bread is a staple
part of a healthy eating pattern as it is low in fat and one of the best sources
of fiber and is one of the most important in the components of healthy eating.
Our company logo was made as we all partners decide its design on
how it will looks like. The proponents came up with the idea of this logo that it
must be simple but yet have the sense of elegance, easy to recognize and it is
appealing to the people. The proponents choose this color brown because it is
a highly visible color that is able to focus attention quickly and get people’s
attention to it. It also increases craving for food and other stimuli, and it
bread with extraordinary flavors to choose from and to achieve high efficiency
promotions.
MARKETING TECHNICAL
ASPECTS ASPECTS
SOCIO-
MANAGEMENT
ECONOMIC
ASPECTS
ASPECTS
FINANCIAL
ASPECTS
Figure 1.2 Feasibility Aspects Diagram
problems:
a. Location
b. Quality
c. Price
a. Marketing Aspect
b. Technical Aspect
c. Management Aspect
d. Financial Aspect
e. Socio-economic Aspect
METHODOLOGY
Research Design
The proponents used the descriptive design and applied using survey
the customers. The participants who were asked to evaluate the bread types/
flavors during the survey were randomly selected from identified respondents.
Survey Questionnaire
important data about customer’s taste and preferences when it comes to bread
process, we find it very easy and reliable. The proponents used the checklist
format. Questions are made for the proponents to get their personal choice
able to determine the demand of the product. The group provided a survey
This study gives the consumer a product which is affordable but with
Customers. The proponents believed that the customers will benefit because
this study was made for them and the proponents had priced the product at a
reasonable price. They will benefit by buying the product and they will see that
Researchers. In doing this study, the proponents have acquired new skills
and knowledge that they can use in their profession. This study can be
Community. They will be able to be aware about how could bakery help
direct selling and orders are also accepted from the customer within in
Dagupan City and from those whore are willing to purchase our products.
DEFINITION OF TERMS
caused by a new strain of coronavirus. This new virus and disease were
Bread- This term refers a staple part of a healthy eating pattern as it is low in
fat and one of the best sources of fiber and is one of the most important in the
Pastry- It refers a dough of flour, water and shortening (solid fats, including
CHAPTER 2
MARKETING ASPECTS
price study, demand and supply analysis, promotional strategies, and SWOT
analysis.
PRODUCT/SERVICE DESCRIPTION
special freshly-baked products and healthy. We would like to focus the interest
of the buyers and also the consumers with our own version of our baking
products and also would like to introduce different flavors that are
freshly and healthy baked, since there is no competitors near in its location
even in town or city proper. This is the main product of the bakeshop, but it
Other
Comparison in Company A Company B
different areas Companies
Limited flavors
Available in
such as
Flavors different fruity
Limited flavors chocolates,
Available flavors with
raisins and
fillings
cheese
the target market such as the students, teachers, and other people who are
MARKET SHARE
City. The said location is surrounded by university in Dagupan City. The main
adults, and teenagers who love to eat freshly-baked and healthy breads.
PRICE STUDY
The starting price that the proponents will offer to the target market is
cheaper than the other competitor because of the availability of the raw
needed for the production. The enterprise follows certain calculations arrive at
the suggested retail price. The price will be based on the cost directly incurred
in manufacturing the product, cost of raw materials plus overhead cost. The
proponents will sell the “Banana Muffins” with a minimum cost of ₱5 each at
the bakery shop depends on its size, due to some environmental factors that
may affect the future financial status of the business. The price of the product
will be least competitive for those who will buy it. The price is crucial
consideration. In pricing management must determine the right basis price for
what places they came from and no matter what their gender and religion
either who have high or low income can be our target market that can be of
our potential customers we extend our time and effort to differentiate and
understand their needs, wants and their preferences in order to meet the
making the new best tasting product is enough to maintain the production of
goods. Raw materials are strictly examined by the manager and the baker to
maintain good quality products and avoid any customer complaints in the
future.
Figure 2.1
The results shows that there are 98% of the respondents said that they want
to buy a cakes or pastries. While only 2% of the respondents said that they don’t buy
cakes/pastries. The result implies that are possible to chance to purchase or bought of
our products.
Figure 2.2
The result shows that there are 100% of the respondents said that they want
to eat bread or pastries. Therefore, there are no respondents that they don’t want to
eat breads or pastries. This implies that our product has a big chance that to be
Figure 2.3
The result shows that there are 53.5% or respondents eat bread
everyday and 36% occasionally, while 10.5 % often eat and there is no
responds have very often eat a bread. By this result, we can have some
products.
4. Which sensory quality is the most important for your bakery product?
Figure2.4
The result shows that there are 69.5% respondents have a taste first of the
bread, 13.5% of smell the product, while 9% texture and 8.5% for appearance.
Figure 2.5
The result shows that 99% of the respondents are important packaging
of our product and only 1% of the respondent isn’t important for packaging.
The result shows that 64% of the respondents preferred a box with
plastic window, 31.5% for plain paper and 4.5% of the respondents preferred
a plastic.
Figure 2.7
8. How much are you willing to spend on per Bread/ pastries that you buy?
Figure 2.8
The result shows that 48.5 % of the respondents said that they are
willing to pay Php 6 to Php 10 for a Confection Connection product, 31.5% are
willing to pay Php 2-5, 14% for Php 16 –up, while 14% are willing to pay of
Php 11-15. These result gave us an idea on what will be pricing of our
products.
Figure 2.9
ever seen the bread with fruits and vegetables, while 2.5% of the respondent
haven’t seen.
10. How often do you eat fruits and vegetables?
Figure 2.10
that they are eat fruits and vegetables everyday, 37.5% occasionally, 8% for
11. If I will continue this project would you buy Confection Connection
products?
Figure 2.11
Figure 2.12
willing to buy of our products, and 1.5% of the respondent are not willing to
Figure 2.13
said twice a week to visit our bakeshop, 41.5 for thrice a week, and 11% are
Figure 2.14
that attracts them to stay in Confection Connection Bakeshop, 19% for good
Figure 2.15
they preferred for juices, 31% for smoothies, 25.5 % for milkteas, 6.5% for
shakes, and 4% for soda. This implies that they possible want it to fresh and
displaying tarpaulins in some popular place where most people come in, giving
fliers for the walk-ins, brochures so that the customer will be aware in our
product proposal and sales promotions are the major promotional activities.
Also since this business is new to the industry customers will be given
discounts and other promos in its 1 st week of operation. The proponents also
much with the promotional tools. In this promotion, any form of promotions
SIGNBOARD
Figure 2.17
FLYERS
Figure 2.17
Nutritiously and healthy baked breads and pastries. Who would have
placed in a box. By words, it’s simple and plain but beholds the taste and
or Instagram
Buy 1 box get FREE fruit juice of choice. Limited supply of juice
Available until 3rd week of the 4th month only. Limited until supply
last.
Buy 1 box from 7:00 p.m. to 8:00 p.m. and get extra smoothie
Strengths
The business will easily catch the interest of the customers for Filipinos
are fond.
Weaknesses
Inflation
Opportunities
Threats
CHAPTER 3
TECHNICAL ASPECTS
these products are to be produced, how much it will cost to produce the
PROCESS/SERVICE FLOW
Figure 3.1
Servings: 8
INGREDIENTS:
1 1/3 cups all-purpose flour sifted
1 teaspoon baking powder
5 tablespoons melted butter
1 teaspoon baking soda
1 teaspoon vanilla extract
1 egg
1/2 teaspoon salt
3. Combine flour, baking powder, salt, and baking soda in a bowl. Mix
5. Fold-in the dry ingredient mixture in the large mixing bowl. Continue this
8. Remove from the oven and let cool by placing in a wire rack.
MAKING JUICES
• Wash and rinse them, first, then remove any parts that might be tough or
bitter.
• Split apples, cucumbers, watermelons, and similar fruits and vegetables, and
• Use seedless grapes, and make sure there are no stems lingering.
• Peel bananas, avocados, oranges, and any other fruit or vegetable with a
tough skin.
• For citrus fruits, remove the pith (the white fibrous stuff) as well.
• Whether you are using an electric juicer, a food processor, or a hand juicer,
Step 4: Process the raw fruits and vegetables until you have the
• Using flavor, nutrition, or simple aesthetics as your guide, mix your juices
freely. Also consider unlikely sources for juice such as cabbage, onion, or
parsley.
for the healthiest drinks, only add more if it’s really necessary.
Step 8: Enjoy! You can chill your juices, or drink them fresh.
• If you’re using a blender or food processor, you can replace any water you
PLANT SIZE
Figure 3.1
popularization is huge.
VICINITY MAP
Figure 3.2
Vicinity Map of the Business
Figure 3.3
Building Perspective
LAYOUT/FLOOR PLAN
Figure 3.4
The display rack in the store area is place where all finished products
that are ready to sell are being displayed. The bakery/store will be the place
the baker. We also have a small bedroom where our stay-in staff/baker can
stay.
FIXED CAPITAL
PARTICULARS AMOUNT
Mobilization 1,000.00
Carpentry Works
Counter 6,500.00
Door 3,000.00
Painting Works
Signage 5,000.00
Table 3.1
Cost of Renovation
Table 3.2
Furniture, Fixture & Equipment in Sales Department
Equipment Image Price Quantity Total
Table 3.3
Furniture, Fixture & Equipment in Personnel
and Finance Department
Quantity
Equipment Image Price Total
(pcs)
Office Table 1,500.00 1 ₱ 1,500.00
Office Chair 374.00 1 374.00
Table 3.4
Furniture, Fixture & Equipment in Production Department
SUPPLIES
Table 3.5
Sales Department Supplies
Quantity
Equipment Image Price Total
(pc.)
Table 3.6
Personnel and Finance Supplies
Quantity
Equipment Image Price Total
(pc.)
CLEANING MATERIALS
Table 3.7
Cleaning Materials
WASTE DISPOSAL
Our customers are always our priority. We would like to give them a
especially we are in the food industry to strictly comply with the set of
Confection Connection Bakeshop will provide two big trash bins in the
kitchen area with cover and proper label for segregation will be observed to
assure the safety on the preparation of our products. There will be one small
trash bin in the counter area as well as in the office. And there will also two
big trash bins in the dining area with cover and proper label for segregation for
the dining crew to easily clean all the tables after our customer goes out. This
Table 3.8
Gantt Chart
Business Location
Securing Permits
Step 1: DTI
Registration
Step 2: Business
Permit
Step 3: BIR
Registration
Step 4: SSS,
PhilHealth & HDMF
Renovation
Canvass/purchase
of equipment and
materials
Training
Employees
Market Advertising
OPENING DAY
Chapter IV
MANAGEMENT ASPECT
business because it is easy to manage since the owner will be the one who
decides and will acquired all the profit made by the business. Revenues and
taxes will be paid by the owner. The owner will act as the control system of
top management. The owner must be wise and brave enough to face the
and make more loyal customers by giving them the best service that
Confection Connection Bakeshop House can offer and best tasting products
in the country.
a flat structured organization for easy flow of instruction from the superiors
to the subordinates. Manager or the owner itself of the establishment is
responsible for the business. Cashier will receive the cash and issue receipt
to the customers she will also record the daily transaction of the business.
Bookkeeper will check the accounts weekly and her schedule is only once a
week. The head baker will be in-charge in papering doughnuts and ice
cream and maintain its cleanliness. All of the employees should report to
OWNER/
MANAGER
BOOKKEEPER/ SERVICE
HEAD BAKER
CASHIER CREW
Figure 4.1
Organizational Chart
her own business and it is until the business grows and capable to
after taking their orders. The business will hire at least 2 years
Job Descriptions:
In charge for the overall operation of the business.
One who has control over a business and direct or overseas the affairs.
partner’s success.
business aim.
Recruiting staffs – which include developing job descriptions and person
Qualifications:
Male or Female;
business.
Job Descriptions:
Receive payment by cash, check, credit cards, vouchers, or automatic
debits.
Qualifications:
Job Title: Head Baker is taken by Ms. Daisy Mae Canave Dion
Job Descriptions:
customer.
techniques.
Handle all food transfers out of the bakery to other areas and ensures
proper documentation.
Coordinate and participate with other sections of requirements,
Job Qualification:
Job Purpose
Qualifications
beverage services
Pleasing personality
accounts.
micro business.
Table 4.1
Rate of Daily Wage of Employees
Monthly Salary
Employee Daily Wage
(in ₱)
Table 4.2
Monthly Contribution on SSS, PhilHealth & HDMF (Employer’s
Share)
DO’S
4. Be honest
7. Be punctual
First warning will receive verbal reprimand
DON’TS
duty
First warning will receive verbal reprimand
harassment rise.
6. Body tattoos and any kind of jewelry is not allowed to wear during
working hours.
7. Using drugs, cigarettes and drinking alcohol ids strictly not allowed
and will operate for 12 hours in a day with two shifts. Since we follow the
safety protocols due to CoViD-19 pandemic, our scheduled from 9:00 a.m.
and will end at 4:00 p.m. with 1 hour lunch for the employees. All of the
employees on duty (per shift) must be in the snack house at 8:30 in the
morning for daily briefing and preparation of the store. Punctuality is highly
work and also to identify promotional activity and reward giving in the
company.
4. Check the temperature first before you enter (Note: if a customer above
store).
CHAPTER 5
FINANCIAL ASPECTS
This chapter discusses the financial aspects of the study in order for
whether the future industry will remain profitable through the existing
PROJECT COST
invested (₱800K) nine hundred thousand pesos to put up the said business
coming from her personal earnings on her main job and other sidelines
(extra income).
FINANCIAL ASSUMPTION
PROJECT COST
Table 5.1
(25 Servings)
Total 209.00
Table 5.2
Icing Ingredients
Icing
(25 servings)
Total ₱ 73.00
Table 5.3
Fruit Juice Ingredients
Fruit Shake
(25 servings)
Total 125.00
Table 5.4
Drinks
Drinks Price
Table: 5.5
Breakdown of Utility Expense
Table: 5.6
Annual Organizational Cost
Table: 5.7
Breakdown of Sales/Cost of Sales
Table 5.8
5-Year Income Projection
Cost of Goods
(900,726.40) (945,762.72) (993,050.86) (1,042,703.40) (1,094,838.57)
Sold
Operating
Expenses:
Organizationa
7,195.00 7,195.00 7,195.00 7,195.00 7,195.00
l Cost
Utilities
89,718.00 92,409.54 95,181.83 98,037.29 100,978.41
Expense
Salaries
361,200.00 379,260.00 398,223.00 418,134.15 439,040.86
Expense
Advertising
1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Expense
Supplies
10,925.00 12,017.50 13,273.25 14,600.58 16,060.64
Expense
Depreciation
5,153.60 5,153.60 5,153.60 5,153.60 5,153.60
Expense
Renovation
108,732.00 108,732.00 108,732.00 108,732.00 108,732.00
Expense
Total
Operating 733,844.64 783,138.44 792,998.54 817,540.79 842,575.68
Expenses
Income
663,648.96 684,250.84 747,760.20 800,255.89 856,110.83
Before Tax
Less: Income
79,637.88 82,110.10 89,731.22 96,030.71 102,733.30
Tax (12%)
Table 5.9
Projected Cash Flows
Confection Connection Bakeshop
Projected Cash Flows
For the year ended 2021-2025
Dec. 31, 2021 Dec. 31, 2022 Dec. 31, 2023 Dec. 31, 2024 Dec. 31, 2025
Cash
Inflow
2,361,056.08 3,979,252.22 5,679,118.24 7,479,015.79
Cash, Beg.
Owner’s 800,000.00
Capital
2,298,240.00 2,413,152.00 2,533,809.60 2,660,500.08 2,793,525.08
Sales
TOTAL 10,272,540.8
3,098,240.00 4,774,208.08 6,513,061.82 8,339,618.32
CASH 7
INFLOWS
Less: Cash
Outflows
Purchased
25,768.00 - - - -
of Fixed
Assets
Renovation 108,732.00 108,732.00 108,732.00 108,732.00 108,732.00
Expense
Rent 60,000.00 120,000.00 120,000.00 120,000.00 120,000.00
Expense
Salaries 361,200.00 379,260.00 398,223.00 418,134.15 439,040.86
Expense
13th Month 30,100.00 30,100.00 30,100.00 30,100.00 30,100.00
Pay
40,800.00 54,402.72 54,402.72 54,402.72 54,402.72
SSS
8,250.00 8,580.00 8,966.10 9,414.41 9,414.41
PhilHealth
10,271.04 10,271.04 10,271.04 10,271.04 10,271.04
HDMP
Advertising 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Expense
Supplies 10,925.00 12,017.50 12,017.50 12,017.50 12,017.50
Expense
79,637.88 82,110.10 89,731.22 96,030.71 102,733.30
Tax
Total
737,183.92 794,955.86 833,943.58 860,602.53 888,211.53
Operating
Expense
Cash
2,361,056.08 3,979,252.22 5,679118.24 7,479,015.79 9,384,329.34
Balance
end
Table 5.10
Projected Balance Sheet
Current
Assets
2,361,056.0
Cash 3,979,252.22 5,679118.24 7,479,015.79 9,384,329.34
8
Total
2,361,056.0
Current 3,979,252.22 5,679118.24 7,479,015.79 9,384,329.34
8
Assets
Non-
Current
Assets
Office
Furniture & 10,769.00 10,769.00 10,769.00 10,769.00 10,769.00
Fixtures
Office
14,999.00 14,999.00 14,999.00 14,999.00 14,999.00
Equipment
Less:
Accumulate
5,153.60 5,153.60 5,153.60 5,153.60 5,153.60
d
Depreciation
Total Non-
Current 20,614.40 20,614.40 20,614.40 20,614.40 20,614.40
Assets
Liabilitie
s and
Equity
Current
Liabilities
Owner’s
Equity
Add: Net
584,011.08 602,140.74 658,028.98 704,225.18 753,377.53
Income
Total
Liability 2,381,670.4 3,999,866.6 5,699,732.6 7,499,630.1 9,404,943.7
& Equity, 8 2 4 9 4
end
FINANCIAL RATIOS
A financial ratio or accounting ratio is a relative magnitude of two
how well a business used business equity to generate profits. Many analysts
believe that the return on equity ratio measures the bottom line
equity)/2
= 584,011.08/ 800,000
= 0.7300 x 100
= 73%
= (800,000+ 584,011.08)/2
= 692, 055.54
RETURN ON INVESTMENT
that the total cost of the investment was recouped in addition to some
profits left over. That being said, higher return rates are always better than
can be computed.
ROI = Net Profit / Total Investment * 100
= 86.43%
PAYBACK PERIOD
payback period equations to see how quickly they will get the company’s
= 108,732.00 / 2,361,056.08
= 0.046
Chapter VI
Socio-Economic Aspect
successful, it must benefit not only the business and the owner, but also the
staff and the government. These will be realized by paying the salaries;
employees; and 13th month pay on a regular basis while securing the
necessary permits and licenses, and paying the proper taxes to the
government accordingly.
Chapter VII
Summary
Food and beverages have a significant role in both the food sector as
well as the daily lives of modern people. Nowadays, people are more prone
experimenting with novel and intriguing concepts. Food and drinks, as well
pursuit of an exciting lifestyle. With these ideas in mind, the study's creator
came up with the idea of merging already-marketable foods and drinks with
a straightforward innovation. Confection Connection Bakeshop was
Conclusion
significant snack shop for the current generation, and it will undoubtedly
succeed.
Recommendations
After taking into consideration the crucial elements that went into
resources/covid-19-impact-on-bakery-products-in-the-food-and-beverage-
industry, 2020
Beltran, Nicole Cammylle A., et.al., The Rise and Dough: Mid-Pandemic
Garcia, Joseph L. A Local Bakeru is Rising from the Ashes of the Pandemic.
bakery-is-rising-from-the-ashes-of-the-pandemic/. 2022
APPENDICES
SANITARY PERMIT
BUSINESS PERMIT
SURVEY QUESTIONNAIRE
Age: ________________________
Gender:
o Male
o Female
Civil Status:
o Single
o Married
o Widow
o Separated
o Solo Parent
Educational Attainment:
o Elementary
o Bachelor’s Degree
PART II:
o Yes
o No
o Yes
o No
o Everyday
o Occasionally
o Often
o Very often
4. Which sensory quality is the most important for your bakery product?
o Smell
o Appearance
o Texture
o Taste
o Yes
o No
o Plain Paper
o Foil
o Yes
o No
8. How much are you willing to spend on per Bread/ pastries that you buy?
o ₱2 - ₱5
o ₱6 - ₱10
o ₱11 - ₱15
o ₱16 – up
o Yes
o No
o Everyday
o Occasionally
o Often
o Very often
11. If I will continue this project would you buy Confection Connection
products?
o Yes
o No
o Willing
o Not Willing
o Twice a week
o Thrice a week
o 4 or more weeks
o Ambience
o Taste
o Soda
o Milkteas
o Smoothies
o Shakes
o Juices
CURRICULUM VITAE