DIGITAL MARKETING INTERNSHIP REPORT

Dissertation submitted in partial fulfillment of the requirements for the award of the Degree
of
MASTER OF BUSINESS ADMINISTRATION
Of
PRESIDENCY UNIVERSITY

By
SUNIL KUMAR M
20202MDM0016

Under the guidance of

Dr. Jayakrishna Udupa
Asso.Prof-School of Management

PRESIDENCY UNIVERSITY
2020-2022

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 ACKNOWLEDGEMENT

I would like to express my gratitude to the Dean Dr. Gunjeet Kaur and Dr. Akhila R
Udupa Head of Dept. of School of Management, Presidency University for
granting me permission for this work and the help extended to me during the
course of this field immersion.
I express my deep gratitude and indebtedness towards my guide Dr. Jayakrishna
Udupa, Professor, School of Management, for his valuable guidance and
assistance through stimulating discussion during the course of this field
immersion work.

Regards,
SUNIL KUMAR M
20202MDM0016

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 DECLARATION BY THE STUDENT

I hereby declare that “Dynamic Digital Marketing Internship Report” is the project work
carried out by me under the guidance of Dr. Jayakrishna Udupa in partial fulfillment for the
award of Master’s Degree in Business Administration by Presidency University.

I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or Institute for the award of any degree or Diploma or
Certificate.

Place: Bangalore Name: Sunil Kumar M

Date: Register Number: 20202MDM0016

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 CERTIFICATE BY THE GUIDE

Date: 08/05/2022

This is to certify that the Field immersion titled “Dynamic Digital Marketing Internship
Report” is an original work of Mr. Sunil Kumar M bearing University Register Number
20202MDM0016 and is being submitted in partial fulfillment for the award of the Master’s
Degree in Business Administration of Presidency University. The report has not been
submitted earlier either to this University/Institution for the fulfillment of the requirement of a
course of study. Mr. Sunil Kumar M is guided by Mr. Dr. Jayakrishna Udupa who is the
faculty guide as per the regulations of Presidency University.

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5
 INDEX
Table of Contant Page No:

1.1 Industry Profile 6-8

1.2 Company Profile 8-12

2.1 Social Media Marketing 13-20

3.1 Introduction to SEO 20-24

4.1 On Page Optimization 24-32

4.1.b Off Page Optimization 32-38

5. Web Designing 39-47

References 48

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 1.1INDUSTRY PROFILE
In India, the digital marketing industry has extended to practically all corporate sectors.
E-Marketing applications include shopping and order monitoring, online banking,
payment systems, and content management. Because of the power of digital marketing,
geophysical obstacles may be removed, making all consumers and enterprises on the
planet potential customers and suppliers. It is well-known for its capacity to enable
businesses to interact and conduct transactions from anywhere and at any time.

Today, the digital marketing business in India is booming. A job in digital marketing is
likely to increase significantly in a country with a rapidly growing economy. The rise of
digital marketing trends is having a significant influence on marketing and advertising.
The large picture of the Digital Marketing sector in India cannot be complete until a brief
overview of previous digital marketing data is provided.

The Digital marketing activity of promoting goods/services using digital means is known
as digital marketing. And nowadays, practically everyone has access to the internet.
With the availability of low-cost data and low-cost cell phones, the number of individuals
worldwide who have access to the internet has grown tremendously.
So, connecting the dots, if businesses want to engage with their customers,

 Potential customers on a global level

 Engage with them
 Create brand awareness
 Sell and promote products/services at affordable prices
 Earn higher ROI

1.1.a The Growth of Digital Marketing – Covid Updated

The reach of digital marketing has expanded dramatically in 2020 and 2021. Despite the
fact that we were hit by the epidemic for two years in a row, the growth has been
nothing short of astounding. With new advancements and variations such as Omicron
and Delta, there is a substantial shift in the industry's trend patterns, but digital
marketing remains strong. Furthermore, it is expected to increase much more in
2022.The quantity of individuals reached by marketing tactics is the first thing that
comes to mind when we think of important indications of marketing success. The
internet's penetration has surpassed all expectations. When it comes to internet users,
India ranks second in the world.

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1.1.b Scope of Digital Marketing in the Future

 As previously said, the rise of digital marketing has been quite spectacular, and
the data indicate that the growth will continue to increase in the future. Simply
put, the future of digital marketing appears to be stable and promising.
 As additional chances emerge, being creative, original, and up to date on the
newest trends will become the guiding principles for any digital marketer.
 As a result, digital marketing is critical for meeting these newly created customer
needs.
 Furthermore, a crucial factor to remember is that the next generation will be a
part of an existing digital society and will be accustomed to everything being
online. To be able to cater to these future consumers, businesses must begin
digital marketing activities now.
 An essential lesson from all of this is that the future of employment in digital
marketing is highly bright, and if you have an interest in digital marketing, now is
the time to take advantage of this opportunity.

1.1.c Careers in Digital Marketing

 Companies are looking for digital marketing specialists and experts as the
popularity of digital marketing grows. Even if we have begun to live with and
adjust to the epidemic, the job market will more rely on digital and technological
abilities as it will allow people to work remotely. As a result, businesses are
searching for personnel who are capable of handling digital marketing duties.
 As a result, it is strongly advised that you begin acquiring digital marketing skills
and preparing for a future in digital marketing. Another advantage of working in
this profession is that if you are a talented digital marketer, you can expect to
land high-paying employment at top organisations. use y to your advantage.
 According to Goldman Sachs research, the digital marketing career scope in the
Indian internet business alone would be worth $160 billion by 2025, which is
three times its current value. When seen on a global scale, the number multiplies
at least three times. Many businesses are turning their attention away from
traditional marketing and toward digital marketing.

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The success of Digital Marketing Worldwide

 Let’s look at the example of Starbucks and how the coffee giant used social
media campaigns and other channels to mitigate the economic impact due to
covid.

 Starbucks launched its drive-thrus and home delivery services to better engage
with its consumers and stay connected to them in the difficult pandemic times.
They also launched their app to offer smooth navigation and offerings of their
products.

 They also launched a social media campaign with the hashtag

#ReconnectWithStarbucks. They asked their followers to share how they were
reconnecting with their loved ones and their favourite Starbucks memory.
 This was a great social media campaign as it not only reminded the people of all
the good memories with Starbucks but also made them feel important and
valued. This way Starbucks was successful in building its brand recognition,
value, and loyalty.

1.2 COMPANY PROFILE

Masira Digital Marketing Private Limited is a Private incorporated on 01 September
2015. It is classified as non-govt company and is registered at Registrar of Companies,
Bangalore. Its authorized share capital is Rs. 100,000 and its paid-up capital is Rs.
100,000. It is involved in Software publishing, consultancy and supply [Software
publishing includes production, supply and documentation of ready-made (non-
customized) software, operating systems software, business & other applications
software, computer games software for all platforms. Consultancy includes providing the
best solution in the form of custom software after analyzing the users’ needs and
problems. Custom software also includes made-to-order software based on orders from
specific users. Also, included are writing of software of any kind following directives of
the users; software maintenance, web-page design].

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1.2.a BRANDING
Did your brand make an impression on the minds of people? Is your name one that will
be forever remembered by anyone who has encountered it? Do you have a story or an
emotion that could connect your brand's name to the general public? This is the ideal
answer for you. Give colour to your company's name and watch it flourish. We at Masira
consider creating a brand that is stronger and stays forever. We employ the best
approach to present your story to leave an impression on people's minds. Your brand's
name is your story told most attractively, and we're here to make it visible.

1.2.b. Web Development

At Masira, we believe that it should be constructed for a site to be effective, focusing on
aesthetics and usability. That is precisely the kind of service we want to provide our
prestigious clients. Our design team creates user-friendly websites and meets the
needs of the customers. Each site that we design must be designed to be responsive
and user-friendly. Additionally, it should be prepared to draw the attention of clients. Our
team of designers utilizes the most effective techniques to help you achieve your
marketing objectives by improving the functionality of your website and consequently
maximizing the impact that your business's name has. In the end, your brand's story is
the one that needs to be told.

1.2.c DIGITAL MARKETING

online presence is the start of companies’ success, and the recognition that it brings
depends on how we implement our digital advertising strategies. It is true that digital
marketing centres around the search for the best digital media to present any brand's
story. The way you offer your brand to your clients, the way you communicate to your
audience, and the way you position your brand within the marketplace or mind of
customers is what differentiates you from the crowd.

At Masira, we look deeper into your brand's requirements and help you develop well-
thought-out strategies tailored to meet the changing trends in the industry. We are in
close contact with our clients, and as the business expands and evolves, our team is
there to assess their situation to ensure they maximize the value of the marketing
dollars they have invested. We ensure that the clients' presence on the internet is
expanded across time and space and reaches your client base. Using the best online
media, we employ digital media to establish your name in customers' minds.

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1.2.d. Search engine marketing services.
Getting ahead of the competition and connect with those searching for companies’
products and services! Design highly optimized advertisements to boost the quality and
volume of traffic to your website and connect with those seeking your product or
service.

1.2.e. Google Ads.

If client don't wish to wait for months before the website is listed in the search results on
Google, Google Ads is the best way to rank your website faster.

1.2.f. Target Marketing.

If you'd like your advertisements are in English or another language, regardless of
whether client’s audience is in India or overseas, make sure you only post ads for the
people you want to reach.

1.2.g. Display Advertising

Imagine losing a client because your advertisements aren't visually attractive! We can
assist you in envisioning the worst with our top-quality advertisements on third-party
websites or social networks.

1.2.h. marketing Campaigns

Whether clients target customers are either on or off your site, company keep in mind
client’s brand in a strategic manner until and even after they become client’s customers.

1.2.i. Lead Generation

Company assists Client in generating high-quality leads more quickly by using the
appropriate keywords and appealing ad copy.

1.2.j. Search SEO Audit.

Company will provide Client with a summary of your website's performance on search
engines, with a special focus on organic traffic, domain metrics, and rankings, as well as
your performance over time and insight into areas that need to be improved.

1.2.k. Audit of Backlinks

Company review client existing links assess how effective they will be for your website.
Find out the unsafe links, identify why your site isn't performing well, and recommend
improving your strategies.

1.2.l. UI/UX Report.

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We'll show you how to increase conversions by improving the user experience and
increasing the accessibility of your site.

SEARCH ENGINE ORGANIZATION SERVICES

Create a search engine-friendly website by using the most effective keywords to boost
your rank on search engines! Search engine optimization can help organically bring in
the right visitors from search engines. We can help you optimize your website's entire
structure to make sure it's both search engine-friendly and user-friendly.

Mobile Optimization.
We will optimize your website to ensure that it's mobile-friendly and responsive on all
modern digital devices.

VISION
We strive to be leaders in digital marketing services across the world by revolutionizing
the industry and setting new standards of professionalism and success.

Our vision is to become a top agency offering online marketing strategies, digital sales
solutions, and internet brand management in the international business sphere.

MISSION
Our mission is to partner with customers for their success as we create diverse client
base including companies and individuals functioning in many different fields and
economies.

We will be best in providing consistently successful, unique, and forward-thinking digital

marketing solutions that take into account the individual requirements and unique
demands of each client.

We have placed a common set of values at the core of how we do our business. Our
values are not unique, but capture what we do when we are at our best:
1. Service Delivery

We are in the business to serve customers. We work hard to earn their trust by focusing
on their needs and delivering exceptional service.
2. Team Work

We care for all our stakeholders and work best as one team. We bring the best of
ourselves to work and support each other to recognize our potential.

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3. Integrity

We take risk sincerely and manage it cautiously. We reward equality and diversity and
exercise decision with contemplation and integrity.
4. Far-sightedness

We know that we can be successful only if our stakeholders succeed. We work in a

transparent, direct and sustainable manner.
Job profile in Masira PVT LTD

 Planning and executing all marketing strategy, including SEO/SEM, marketing

databases, email, social media, and display ads.
 In SEO- ON Page Optimization, like Keyword research, content creation, title
tags, meta tags, meta descriptions, internal page linking, picture alt tags, and
local search optimization, website audit of competitors, XML sitemap generation,
website optimization.
 In OFF page optimization like Directory submission, article submission, blog
development, Article submission, social media marketing, forum posting, and link
building.
 In SMM, I used to work on competitors analysis of clients and optimising the
clients social media accounts to get more traffic and engagement to overcome
the competitors.
 Domain research, registration, and hosting experience.
 Website designing using wordpress for Unique signs, client project.

Learning Outcomes of the Study

 Insights of Digital Marketing into detailed modules

 Hands on projects of clients (wildhub designs, Unique Signs, IAPCacademy,
NIDM)
 Social Campaigning skills
 Learnt different specialization in Digital Marketing
 Time management to work under pressure
 Known different kinds of tools used in Digital Marketing
 Strong grasp of web analytics, Google AdWords, PPC marketing, and Google Ad
Sense.

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 SOCIAL MEDIA MARKETING
Social media is continually gaining traction of its immense benefits related to digital
marketing and advertising; it helps to reach millions of customers worldwide even when
you are miles away. It is touted as the most profitable marketing source that helps to
share a word about mission and services
BENEFITS OF SOCIAL MEDIA MARKETING
1. Cost Effective
2. Brand Loyalty
3. Increased Traffic
4. Get a Competitive Edge

Difference between the SMO (SOCIAL MEDIA OPTIMIZATION) and SMM (SOCIAL
MEDIA MARKETING)
SMO (SOCIAL MEDIA OPTIMIZATION) is the process of optimizing the website so that
it can exhibit on various social media channels. It deals with the interface to make it
looks compelling so that users share it on their social media accounts. The main
objective of SMO is to create an impressive optimized site and pulling users and
encouraging them to share the content.
The next step that follows Social Media Optimization is Social Media Marketing, and
then it is about brand/services through various posts that include product details. The
primary goal of SMM is to make brand popular and create a sticky customer base.
These posts include videos, text content, info graphics and others.
The difference between SMO and SMM, SMO deals with on-page optimization of the
website while SMM deals with the activities that take place outside website.

How to set up an Effective Ad campaign

1. Define Your Goals
2. What you want to promote
3. Identify your target audiences
4. Determine Where to find your audience
5. Decide campaign schedule
6. Set an Ad Budget
7. Create an AD message and graphics
8. Analyse Result

Note: To create an effective ad campaign, you must keep a weekly/monthly social

media calendar in order to reach a larger audience and get better results.

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3.1.a. SOCIAL MEDIA CALENDER
A Social media calendar that helps to visualize all the planned posts for the next weeks
or months ahead. And on top of that, it will help to craft the posts in advance so that
always there is something ready to share.

How to choose the best social media platform for marketing

To find one that one suits your business best should be selected by answering the few
questions around social media. Here are few:
1. Do you want to build a social media presence?
2. Looking to create brand awareness?
3. Are you looking to generate leads from your social media campaigns?
4. Who you want to reach?
5. What is the most promising platform on which your customers hang out on?

3.1.b. Social Media Marketing using Facebook

Facebook is one of the essential social media platforms that lead the social media
marketing bandwagon. It has three for marketing:

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 1. Pages: Facebook pages are the simplest to create and are free. We need to
build brand page and invite people to like and follow it. But when we set up
business page keep in mind some essential points:
a) Always use company logo as the profile picture and cover page
b) Post the content that is useful and relevant to business and our customers
c) Do not post same content instead post it timely at specific time intervals.
Use it to announce new product launches or coupon codes for fans or to
link to our new blog posts.
d) “About us” should be small, impressive introduction about what our brand
does and how it can help our target customers.
2. Ads: Facebook ads that are the paid alternative for our social media marketing
needs. It is helpful because Facebook collects information about the
demographics, age, gender and the search history of the users which makes
Facebook the best targeted advertising programs online. When ads appear in the
news feed of your audience, they can either be redirected to our website or our
intended Facebook page. They also have the option to hide the ad if they do not
like it but after giving feedback on why the ad was irrelevant to them. The
Facebook ads are not just simple, but it is highly flexible. You can easily
customize it as per your marketing requirements and get the most out of your ad
investment.
3. Groups: Facebook groups are more like a discussion forum where people of
similar interest can come and share their thoughts. You can create groups
related to your industry and add people to it for high user engagements. But,
managing groups is a bit time consuming as compared to other marketing
techniques.

Facebook Optimization
1. Profile Creation: After creating your profile and filling in the details about the
services and product, you are now available on Facebook. But, a personal
Facebook profile is different from a business profile.

2. Page and Group Creation: A page describes everything about your brand and
service and will enable users to like the page if they are interested. It allows the
users to share, like and follow it.

3. Lead Generation: Facebook allows generating leads by sending out messages

or using their lead ads generation feature.

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 4. Event Branding: Facebook also provides users with “create an event” option
that is a great way to get the attention of users. If we are organizing an event,
then we can send an invite to our customers with the date and venue details. It
will help to reach out to your customers and also pull their interest in our brand.

3.1.c. Social Media Marketing using Instagram

Instagram is a photo sharing platform, and it allows businesses to engage with the
audience through photo sharing. Though Instagram is labelled to be the best pick when
it comes to marketing products that have some visual appeal. Statistics reveal that user
engagement on Instagram is four times more than that on Facebook and at the end in
marketing what matters is user engagement.
Few things to keep in mind with Instagram
1. Images that are high-quality, visually appealing reach the maximum number of
users.
2. Timing and trending hash tags also play a crucial role in Instagram posts.
3. Make impressive captions that urge the user to click the “Read more” option to
get broader visibility.
4. Optimizing posts using the right caption, call-to-actions and tags can do wonders
for posts.
5. Participating and following other Instagram pages of similar industry is another
great way to reach a more significant number of people.

3.1.d . Social Media Marketing using LinkedIn

LinkedIn is one the most underrated social media marketing that many businesses are
prone to ignore. But, let me tell you according to reports, 64% of the visits to corporate
website originate from LinkedIn making it a lead magnet.
A company profile on LinkedIn not only helps with the local leads but it helps you to
draw global leads. Use your logo as the profile image and add an apt description in the
description box. Be precise, professional and compelling in description to create positive
impact on the viewer. It is best to have a 100% complete profile to gain few more
brownie points. Also, the information that you add in a description and About Us section
help with the LinkedIn search filter. LinkedIn also recommends using keywords in the
About Us section as it helps with the online searches. Once you have set up your profile
try to create more and more links to your company page through blog posts or from
website.

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  Create actionable content
Actionable content always works so try to create content that helps to build
curiosity and compels the user to click on the link. For example, if we want to
promote our blog, then we should share a tad bit of content of our blog that
incites curiosity of the user and makes him click the link.

 LinkedIn Groups:
LinkedIn also comes with a group feature that helps to create the industry-
specific groups and invite like-minded people to join it. We can share our
thoughts, ideas, ask questions or suggestions from people of our industry and
participate in conversations. It is another way to attract leads to your business.

3.1.d . Social Media Marketing using Twitter

Twitter is another essential component of social media marketing. It comes with its own
set of unique features that can help to skyrocket business marketing needs. When we
set up our Twitter profile then align it with our other online presence and make it
consistent.
 Twitter username: Also called as the twitter handle needs to be unique and
should define your brand. If you have a company when choosing a name that
incorporates both of them will be a good idea. Avoid using any special characters
 Profile and cover photo: use logo as your profile photo will be the best thing to
do. The cover photo can be utilized to convey the mission or story of your
business.
 Bio: There is a limit of 160 characters so try to create interesting catchphrases.
Add all the information about your location, website address and other details
 Engage through tweets and follow people: Twitter is one of the most fast-
paced discussion boards that allow users to connect through tweets and replies.
When you reply or re-tweet, it helps to reach out more audience and create a
larger customer base.
3.1.d . Social Media Marketing using YouTube
YouTube is one of the biggest, most popular websites in the world, which is what makes
it an incredibly powerful marketing tool. The fact that YouTube is such a hugely popular
platform also means that there is a lot of competition. Another big reason why YouTube
is such an attractive option for marketing purposes is that it’s all about video – and video
marketing is all the rage right now. Video has consistently proven itself as one of the
best performing forms of content in terms of engagement, these videos would be great
for our other social profiles, email marketing campaigns, your website and landing
pages, and any other platforms.

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Developing a YouTube marketing strategy
Marketing on YouTube is like marketing on other social platforms:
a) Defining our goals.
b) Clicks/traffic
c) Engagement
d) Reach/subscriber numbers Commit to a schedule

How to Manage YouTube channel

a) Check your comments every day so you can respond promptly
b) Use monitoring to find other mentions of your brand and identify engagement
opportunities
c) Ask questions of your viewers in your videos, as well as in your video
descriptions to encourage them to leave a comment
d) Use the “Community” tab (located in your channel’s main page) to post images,
GIFs, and video previews, as well as to poll your subscribers.

3.1.e. Different types of Ads

Advertising on social media is common, but there are several types of advertisements
that cater to varying needs of brand promotions.
1. Collection Ads: These ads are specifically made for mobile devices. A collection ad
usually consists of a video or an image and related product images. The objective of
such ads is to present users with your ads but in a limit but at the same time drive
interested customers to your website.
2. Carousel Ads: A happy medium between image ads and the collections ad is
carousel ad. These ads are relevant because they help with the desktop placement.
These ads offer a great experience not just on mobile but also on the desktop. People
can always swipe several images (up to 10 images) one after other and land on
different landing pages.
3. Messenger Ads: These ads are available on the face of our messenger screen. It
helps our users to connect with our brand on messenger.
4. Twitter ad campaigns: When we start twitter ads campaign, we define our business
objective that ensures our ads align with our business goals.

3.1.f. Remarketing in social media

Remarketing in social media is essential because a customer doesn’t make a purchase
as soon as he visits a website or a brand. It takes him time to comprehend and finally
make a buying decision. A retargeting partner tracks our user’s activities on our website

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such as products added in the cart, product views or any of the purchase made and
these details get stored in a cookie.
3.1.g. Optimizing Ad copy
When you are preparing ads for your social media campaigns, then we have a limited
text collection with which we need to play around effectively. The main idea behind
creating social media ads is less text but more significant impact.
Here are the few steps that we can follow for an effective ad text optimization:
1. Catchy titles that have keywords offer more conversion.
2. Highlight the unique content such that it grabs the user attention.
3. Include at least one keyword in the text content.
4. Find negative keywords as it helps to filter the non-relevant searches.
5. Avoid using repeated words.
6. Do not forget to add CTA
7. Do not include problems instead present your ad with a solution.
8. A/B testing

3.1.h. Insight Study

All the social media channels provide businesses with their own set of analytics tools
that help us to visualize the performance of our ad campaigns and social media posts.
Facebook: It also offers its own insights chart that can help you to create and improvise
your ad campaigns. It provides information like post reach, engagement, comments,
likes and also the sources from where we got those likes from that may be our stories,
or sponsored ads or any other.
Twitter: can access twitter analytics dashboard through this link
https://analytics.twitter.com/about Here we will get an overview about several metrics
such as total tweets (depending on the time frame we select), total followers gained, re-
tweets, profile visits, engagement rates, link clicks, favourites.
3.1.i. Paid Marketing via different social media channels
Most of the brands and companies utilize both organic as well as paid marketing
campaigns. The right balance between both these forms of marketing accelerates
growth and boosts the revenue.

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Features of paid marketing
1. Paid marketing ensures that the target customers surely see our ad. The post and
wait that we get with organic marketing are not applicable here.
2. The reach and penetration of paid marketing ads are not limited.
3. Paid marketing helps us to target audience based on demographics, interests, and
helps to retarget.
4. It allows us to upload the target customer list from our CRM and then will find
lookalike customers with those matching profiles.
5. Paid marketing helps us to broaden our fan-base. The chance of growing our brand
with a limited number of audiences is low, so paid marketing can do wonders to such
brands.
Organic marketing via different social media channels
Organic marketing is a small part of your social media marketing campaign so it might
be of least relevance but the absence of organic marketing is not advised.
Features of Organic Marketing:
1. Instagram: This social media platform is all about beautiful and captivating
images. So, focus on posting interesting images that represents the brand.
2. Facebook: When it comes to adding video content then Facebook works best.
The live video feature of Facebook let these videos rank higher than others.
3. Twitter: Thought leadership and quotes works best on Twitter.

Tools to Calculate ROI

Hotjar: It helps us to track how our visitors are interacting with the website. It gives you
a detailed analysis of various activities like page taps, clicks and scrolls.
Google Analytics: It provides the users with a monthly progress report. It can also help
us to find our conversion rate, CTR, Leads (Submission Forms).
Website grader: A tool powered by HubSpot gives a website quality score based on
SEO, uploading speed, mobile optimization and other factors.
Reporting and Analysis
1. Daily dashboard: The day-to-day analysis of our social media campaigns.
2. Weekly KPI report: A weekly report that depicts the weekly performance of your
social media posts.
3. Monthly roll-up report: It helps to determine our performance over a month.
4. Quarterly strategy review: This reporting is more about prioritization, insight
and action.

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 4.1. INTRODUCTION TO SEO
What is SEO?

SEO Stands for Search Engine Optimization. It is a technique used to increase the
Visibility of a website in search engine’s result page. SEO is a technique for:

 Designing and developing a website to rank well in search engine results.

 Improving the volume and quality of traffic to a website from search engines
 Marketing by understanding how search algorithms work, and what human
visitors might search.
SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting,
because most of the techniques that are used to promote sites in search engines, deal
with text.
Why we use SEO?

SEO Helps the website rank better in the result page. A better ranking website gets
more traffic, creating the opportunity of better exposure and revenue.
What are Search Engines?

Search Engines are software’s designed to search the information on the World Wide
Web. Google, Yahoo, Bing, Baidu, Ask, AOL Search, WOW, WebCrawler are name of
some search engine.

Google is the top search engine and is used by 70%-80% people around the world.
Rest 30% to 20% use the other search engine mentioned.
Working of a Search Engine

 Crawling – Process of fetching all the web pages linked to a website. This task is
performed by software, called a crawler or a spider (or Googlebot, in case of
Google).
 Indexing – Process of creating index for all the fetched web pages and keeping
them into a giant database from where it can later be retrieved. Essentially, the
process of indexing is identifying the words and expressions that best describe
the page and assigning the page to particular keywords.
 Processing – When a search request comes, the search engine processes it,
i.e., it compares the search string in the search request with the indexed pages in
the database.
 Calculating Relevancy – It is likely that more than one page contains the search
string, so the search engine starts calculating the relevancy of each of the pages
in its index to the search string.

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  Retrieving Results – The last step in search engine activities is retrieving the
best matched results. Basically, it is nothing more than simply displaying them in
the browser.

The Rank algorithm is a program that ranks the website according to the website data.
When a user types a query in search engine, the search engine matches the keywords
in their database and presents the website containing the keywords according to the
rank assigned by the Rank Algorithm.

4.1.a. TYPES OF SEO

Search Engine Optimization is divided into three types:

1. White Hat SEO

2. Black Hat SEO
3. Gray Hat SEO
White Hat SEO

It is to optimize a website according to SEO guidelines (Google). It is considered as

Ethical or Organic SEO. The techniques used are On Page Optimization and Off Page
Optimization.
Black Hat SEO

Black Hat SEO exploits the guidelines of search engines, and use foul methods to
increase page ranking. It is also considered as Unethical SEO. Link Spam, Keywords
Stuffing, Cloaking, Hidden Links and text are some of the black hat SEO techniques.
Gray Hat SEO

Gray Hat SEO is the SEO which takes risks i.e., using techniques that may borderline
Black Hat SEO. These techniques can be legitimate in others. Doorway pages,
Gateway Pages, Duplicate content are some of the gray hat SEO.

KEYWORD RESEARCH
A keyword is a term that is used to match with the query a person enters into a search
engine to find specific information. Most people enter search phrases that consist of two
to five words. Such phrases may be called search phrases, keyword phrases, query
phrases, or just keywords. Good keyword phrases are specific and descriptive. The

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following concepts related to keywords, help in optimizing the keywords on a web page
are:

 Keyword Frequency
 Keyword Weight
 Keyword Proximity
 Keyword Prominence
 Keyword Placement
Best Places to Put Keywords

 Keywords in the <title>tag(s).

 Keywords in the <meta name=” description”>.
 Keywords in the <meta name=” keyword”>.
 Keywords in <h1> or other headline tags.
 Keywords in the <a href=http://yourcompany.com>keywords</a> link tags.
 Keywords in the body copy.
 Keywords in alt tags.
 Keywords in <!—insert comments here> comments tags.
 Keywords in the URL or website address.

Finding Keywords
There are many different ways to find keywords for your website. Some good keyword
ideas are:

 The Potential words, people would use to find your product or service.
 The problems that your prospective customers may try to solve with your product
or service.
 Keyword tags on competitor’s websites.
 Visible page copy on competitor’s websites.
 Related search suggestions on top search engines.
 Using an online tool such as Google Keyword Tool.
 By analyzing your website carefully and finding out proper keywords. This task
can be done by expert SEO copywriters.
 Pay attention to stemming for your keywords – particularly to what the root word
is and what Google considers to be a match for that word, when optimizing
pages over time.
 You can do brainstorming to identify correct keywords for your site.

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4.1.b. ON PAGE OPTIMIZATION
On Page Optimization is a part of White Hat SEO. It refers to optimizing the factors that
affects the listing of the website in search results. The following techniques are covered
under on page optimization:
1. Keyword Analysis: A keyword analysis is a SWOT – analysis for search engine
optimization (SEO) and search engine advertising (SEA). This analysis provides
insight into the volume, competition and expected results of keywords for both
search engine optimization and search advertising. A keyword analysis is very
important prior to starting any SEO activity or the creation of SEA campaign. It
allows SEO and SEA professionals to:
Determine the volume of a search keyword or phrase, gain insight into the
competition on search keywords or phrases, find relevant synonyms, discover
negative keywords, which need to be avoided, see the current performance of
keywords or phrases, calculate target cost-per-click (CPC), cost-per action (CPA)
or expected revenue.

2. Tag Optimization: Optimizing HTML Tags using selected keywords is tag

optimization, keeping in mind the character limit along with space. Using the
keywords in tags will increase your visibility on SERP (Search Engine Result
Page).

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3. Title: The title tag is used to specify the title of the website. The title is the
clickable text displayed in the result as the title of the website. Title tag
optimization is done to make sure that the WebPages get displayed for the
targeted keyword. For optimizing the title tag,
 The title for each web page must be different.
 Keywords must be present along with page name
 Title must have only 5 words or must be less than 70 characters including
space.
 Words of the title must be separated by pipeline “I” or “,”
Example: Home | WsCube Tech | Keyword2
<title> Home | WsCube Tech | Keyword | Keyword2 </title>

4. Meta - Keywords, Descriptions, Language: The Meta Tags are the part of the
website where you put your keywords. Some search engines may display the
meta description as a part of the search results, but the meta keyword tags
should not appear in search results. For Google, adding the description meta tag
does not result in a boost in the Search Engine Results Pages (SERPs), but the
description might be used for the description for your SERP listings in Google.
Yahoo! says, they use the keyword Meta Tag when it ranks a page. Hence it
makes sense to add one for Yahoo! and nay other minor search engines that still
use.

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 Meta Description Tag Tips:

 Important tips for good Meta description tags:

 Use keywords in your Meta description tag.
 Try not to repeat the words overly often, but try to use multiple syntaxes of
your keywords.
 There should not be more than 150 characters in a description Metatag of
a single web page.
 Use a different meta description tag for each page, as each page is
different and stands a better chance of being found if you place a good
title and description on it.
Meta Keywords Tag tips

 Please refer to the previous chapter for identifying good keywords. Use
the following tips for preparing good meta keywords tags.
 Use synonyms.
 Use unique keywords.
 No need to repeat any given phrase.
 You can repeat a word any number of time, as long as each time it is
part of different phrase.

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5. Heading – H1, H2, H3, H4, H5, H6: HTML header tags are used to differentiate
the headings (h1) and sub-headings (h2-h6) of a page from the rest of the
content. These tags are also known to webmasters as heading tags or simply
header tags. The most important heading tag is the h1 tag and least important is
h6 tag. In HTML coding, the heading tags from h1 to h6 form a top-down
hierarchy.
We use H tags to understand the structure of the text on a page better. For SEO,
there are 2 main purposes for HTML header tags: Structuring the page for
readability, and Relevance to keywords.

6. Hyperlink: The clickable text present in webpage is anchor text. In SEO, these
anchor texts must be relevant to the page you are linking to. All the anchor tags
must have title filled with keywords or the hyperlinks must be properly titled.
Example: <a href=http://www.wscubetech.com/services.php title= “web
development services”>Services</a>

7. Alt: The alt tag (alt attribute) is used to describe what the image is. This alt is
displayed in place of the image when the image cannot be shown or has an error
in loading. Hence, all the images must be properly tagged. Keywords can be
used in the alt tag to maximize the visibility of the site.
Example
:<imgsrc=”images/logo.png”alt=”wscubetechlogo”title=”Title”width=”50”height=”5
0”/>

8. URL: URL stands for Uniform Resource Locator. After choosing domain name,
optimizing the URL’s for your pages is the next SEO step. SEO for your page
URL is important because keywords in the URL are the ranking factor and short
and descriptive URLs can help with link building and user interaction. The URL of
a website:
a) Must have limit of 70 characters.
b) Must not contain underscore.
c) Must use important keywords in the URL.

9. Favicon Icon: Favicons are small 16*16 pixel icons that commonly have the first
letter or logo of a specific brand; it can also represent a generic image to
represent the type of business that one has. These are commonly placed in files
called facvicon.ico, and are allocated in a websites root directory. Using a
Favicon created brand recognition and sense of credibility and trust among the
visitors.

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 10. Canonicalization Installation: Canonicalization is the process of selecting the
appropriate website URL if many options exist. For example, if there are various
options available for a website nidm.com such as:
a) https://wildhubdesigns.com/
b) wildhubdesigns.com
c) wildhubdesigns.com/index.php
Here the browser loads the suitable URL and this process is called Canonicalization.
When should you use Canonicalization?

a) Same content has different URL.

b) Different categories and tags result in URL having same content.
c) Website URLs having both http and https that result in the same content.
d) Mobile website displaying the same content, but on different URL/subdomain.
e) Different ports.
f) A website has both www and non-www.
g) Sharing syndicated content.
URL Canonicalization: URL Canonicalization is the process of selecting the
appropriate URL if there are many options of URL’s available. It is also known as
URL normalization and it is done to reduce and to have a standard URL than having
many URL’s.

IP Canonicalization: It is the process of redirecting IP address to the main domain

name hosted Duplicate content is a one that is copied from any other website and
pasted onto your website. Duplicate content causes many issues for the search
engine crawlers. Crawlers can easily understand the uniqueness of the website
contents. Sometimes search engine shows that website contents are duplicated.

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11. Doctype: The Doctype tag in the webpage informs the search engine about the
version of HTML page. The Doctype declaration must be the very first thing
written in your HTML document, before the beginning of html tag.

12. Web Speed Optimization: If the website takes time in loading, then the suer will
not spend their time waiting of rit. So, here are some tips to optimize the speed of
your website:
a) Minify the CSS and JavaScript files.
b) Plug-in should be avoided.
c) There should not be minimum or no use of flash in the site.
d) Nested tables must not be present
e) Never use inline styles.
f) Take advantage of zip.

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13. Link Building: Linking or link building refers to the technique of linking website
pages with external pages. These links are one of the factors in determining the
rank of the website. Links are classified into 3 categories:
a) Internal Links- The links present within the site, interlinking WebPages
together are called internal links. A well structure and style helps the
search engine to crawl the site and determine the priority of the pages.
b) Outgoing Links- The links present on your website pointing to other web
page is outgoing link. Example: social networking account links present on
the site.
c) Incoming Links- The links coming from other domain to your website are
incoming links. The links coming from sites with higher page rank helps in
boosting the page rank as they show search engine the importance of
your website.

14. XML Site Map: A sitemap is (usually) an XML document, containing a list of
pages on your website that you have chosen to tell Google other search engines
to index. Google often uses the sitemap file as a guide to the pages available on
your website – even though it may decide not to index every page you list on
your sitemap. The sitemap also carries information about each page, including
when it was created and last modified, and its importance relative to other pages
on your site. These speeds up the process of indexing pages.

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15. Robots.Txt File: A robots.txt file tells search engine crawlers which pages or
files the crawler can or can’t request from your site. This is used mainly to avoid
overloading your site with requests; it is not a mechanism for keeping a web
page out of Google. There are two important considerations when
using/robots.txt:

a) Robots can ignore your /robots.txt. Especially malware robots that scan
the web for security vulnerabilities, and email address harvesters used by
spammers will pay no attention.
b) The/robots.txt file is a publicly available file. Anyone can see what sections
of your server you don’t want robots to use.
c) User-agent: *
d) Disallow: /wp-admin/
e) Allow: /wp-admin/admin-ajax.php

16. Competitors Website Auditing : Through this we can know our competitors
strengths and weakness of the site, then we can make strategy to over the
competitors

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17. Timely Assessment / Webpage Auditing: One of the questions that keep
coming to our mind when doing SEO are what if the technique, we are doing will
benefit us? Are the keywords chosen improving our ranking or not? Why my rank
is not improving in-spite of trying every technique? Assessing your SEO strategy
can be tricky, especially if you don’t know what to look for. Therefore, it is critical
that you are armed with the proper SEO tools and knowledge to gauge whether
your current SEO strategy is effective. Otherwise, you could be losing a lot of
money or time on services and techniques that just aren’t working or aren’t being
done correctly and can actually have a negative impact on your business.

A Part from Google Analytics, Google Webmaster and Bing Webmaster, there
are tools available on the internet for easy and real time analysis. Search Engine
Ranking, Piwik, Kissmetrics, Clicky and Woopra are some awesome tools for
analysing the website. Although they may not be 100% correct, they provide
some valuable insight of the website.

18. Domain Authority: Measured on a scale from 1-100, your domain authority is a
number given to you by search engines to determine the strength of your
website. Websites with a higher domain authority receive preference in the
search results, while websites with a lower domain authority are more likely to
rank near the bottom. Domain authority is measured by a few different factors,
including how long you’ve had your domain name (the longer the better), the
history of the domain name, the number of backlinks, and the number of 404
pages. By ensuring you have a technically sound website that follows the SEO
best practices, you can maximize your domain authority and improve your
ranking.

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 4.1.c OFF PAGE OPTIMIZATION
Off page optimization is an important part of White Hat SEO, even important than On
Page. This is because link building is the major part of Off Page, which is taken into
consideration when assigning a page rank to the site. The techniques used in off page
are:

1. Page Rank: Page rank is link analysis algorithm, used by the search engines to
determine the quality and quantity of the links present on the website. The site is
given a rank between 1 to 10 with 1 being the lowest and 10 being the highest.
Each website is re-evaluated 3-4 times a year. The page social bookmarking,
blogging, etc.
The links present on the site – internal links, outgoing and incoming links should
be relevant to the site and not coming from spam and site having no connection
with your site.

2. Submission Sites
 Image submission
 Video submission
 Inforgraphic submission
 PDF submission
 Directory submission
 Article submission
 Social Bookmarking submission
 PPT submission
 Blog submission

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Directory Submission: A Web Directory, also known as a “link directory”, is a directory
on the World Web with links of the website categorized in different categories. Each
website has details such as keywords, description, domain submitted with them to find
them in the directory. The benefits of directory submission are One way link, improve
keyword ranking and Fast indexing.

Social Bookmarking: Social bookmarking is the best way of creating backlinks to the
site. You can bookmark / submit your blogs, pages or content on bookmarking sites
such as Reddit, Stumble Upon, Tumbler, etc. These bookmarking sites are crawled
frequently. You should post your content with suitable tags to maximize your post reach.

Image Submission: You can also promote the images or photos placed in you site.
Photo bucket, Flickr, Picasa are major sites to submit your photos. By placing a link on
the photos, you can also create backlinks which directs a user to the site when clicked.

35
Video Submission: Nowadays, videos have become more reachable than text. A good
video can retain the user attention and has more chances of begin shared and
bookmarked. They can easily be embedded in site to provide consistent experience.
YouTube, Vimeo, etc. are some sites to submit your videos.

Article/PDF Submission: Article submission helps you to gain traffic as well as links
from another site to your website. It is also one way to promote your content on sites
like Quora, Reddit, etc. Submitting the article in article directory such as Go Articles,
Now Public, and many more can get links. You can use this technique to develop deep
links.

36
Quora Submission: These are the best place to generate backlinks. When you answer
a question of your niche, you can place a link to the site. But keep in mind not to spam.
These sites act as a great source of information; you can ask your queries here or can
also answer questions asked by others.

How do we approach SEO?

Search Engine Optimization is a complex and continuous process that requires a highly
experienced search engine marketer to drive strategy and manage. We will help you
develop your unique SEO Strategy and continually train you on SEO principles, So that
it becomes a natural part of your content/site development process.

a. Discovery & Audits

Our first step is to meet with you to understand your business, needs, and goals.
Then evaluate your strengths and weaknesses, compared to your top
competitors, we perform a variety of SEO Audits including: Content Audit,
Velocity Audit, Technical Audit, Authority (Competitor) Audit, Social Audit, Local
Search Audit (if appropriate), and your identified goals, we will craft an SEO.
Based on the audits, outcome of this further research, and your identified goals,
we will craft an SEO Action Plan to prioritize and plan out SEO efforts based on
value, complexity, resources, budget, and competition.

37
b. SEO Implementation
First, setup and manage search marketing analytics and tracking tools. Next,
connect your strategy to tactics and help get tasks accomplished using industry-
leading methods. Provide content recommendations and manage a content
roadmap that consolidates internally driven content objectives with our
suggestions that are focused on addressing your audience’s needs across their
customer journey.

c. SEO Optimization
Monitor and measure SEO performance on a monthly basis to analyze progress,
validate efforts, and continue to learn so we can respond to changes with your
business, industry, and competitors. Our team utilizes SEO Analysis and
Executive visualizations and dashboards to evaluate and demonstrate
performance. Depending on your project scope, you can share these impressive
real time SEO reports with appropriate stakeholders to increase buy-in and
excitement around SEO efforts.

d. SEO Training
Provide custom SEO training and governance to ensure standards, centralized
resources, effective workflows, and evolving organizational SEO and digital
marketing maturity. Standards and guidelines are tailored to your unique
industry, business objectives, and marketing execution.

e. Repeat
You must adapt and evolve. SEO is not be considered a one-time solution and
must be an ongoing effort to maintain and establish a competitive advantage and
drive substantial qualified traffic that directly impacts company revenue.

38
Website Audit Iwebchk.com/seooptimer.com/Semrush/
AlexaRank

Competitor Analysis Similarweb.com,Iwebchk, Alexa, Seo optimer

Backlink Submission Sites Seokhazana.com

Snippet Creation Seomofo.com,

Plagiarism Checker quilbot.com

Spin any article Spinbot.com

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 5.1 WEB DESIGNING
A website is a highly important asset. After all, over two-thirds of small firms perform
business and connect with customers through their websites. Considering this, many
small company owners prefer to design their own website.
Why it is important?
Website is usually the first impression that people get about your organisation or
business. It's where users find out more about what you have to offer. It's also the most
probable place for leads to convert into clients.
How to make a WordPress website, here is the process step-by-step
1. Create a web hosting account (we recommend WordPress bitnami)
2. Choose a name for your website's domain.
3. Install the WordPress software.
4. Make a decision on a WordPress theme.
5. Make your very first page.
6. Install a few of the most important plugins.
7. Don't forget about marketing as well.

ADVANTAGES
1. It is an open-source platform that is free to use.
2. CSS files may be customized to meet the needs of the user.
3. There are several free plugins and templates available. The numerous plugins
can be customized according to the needs of the users.

DISADVANTAGES
1. Using a number of plugins might make your website take a long time to load and
function.
2. To make adjustments or edits to the WordPress website, PHP (hypertext pre-
processor) skill is necessary.
3. It's tough to change and format the visual pictures and tables.

We'll need a few things to create a professional website, such as

In the company website they use the colour codes, which is their in the logo (Hexa
colour picker). There will be a particular code for every colour.
Where we can use the colours
1. Logo
2. Website
3. Posters

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 4. Banners
5. Pamphlets

Logo: The size of logos should be

a) Square logo – 160 * 160 pixels (160 PX lengths and 160 PX widths)
b) Rectangle logo – 160 or 100 PX * 250 pixels (160 or 100 PX length and 250 PX
width)

Website: The website is off two types

a) News/Blog Website
b) Business Website

5.2.a. Web hosting

Web hosting is the place where all the files of your website live. It is like the home of
your website where it actually lives. A good way to think about this is if the domain
name was the address of your house, then web hosting is the actual house the address
points to. All websites on the internet, need web hosting.
When someone enters your domain name in a browser, the domain name is translated
into the IP address of your web hosting company’s computer. This computer contains
your website’s files, and it sends those files back to the users’ browsers. Web hosting
companies specialize in storing and serving websites. They offer different types of
hosting plans to their customers.
How Domain Names and Web Hosting are related?
Domain names and web hosting are two different services. However, they work
together to make websites possible. Basically, a domain name system is like a massive
address book that is constantly updated. Behind each domain name, there is an
address of the web hosting service storing the website’s files. Without domain names, it
will not be possible for people to find your website and without web hosting you cannot
build a website.
What should we purchase in order to create a website?
Domain:
Google.com – paid
Sub Domain:
a) Mail.google.com – free
b) Drive.google.com – free

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After installing WordPress
1) Settings > general
 Site title
 Tagline
 Time zone

2) To install theme
 Appearance > themes > add new > search theme “news” or “sports” (as your
preferred blog) > install > activate

The following are the key menu items:

1. Dashboard – This is where you can get updates and statistics about your
website.
2. Content — This is where you create and manage your blog's posts, as well
as manage tags and categories.
3. Media - used to manage the media content collection (images, video, and
audio).
4. Pages - used to create and manage pages on your website.
5. Comments - used to manage feedback from visitors.
6. Appearance - used to select a theme, customize widgets, create customized
navigation menus, and more.
7. Plugins - allow you to extend the capabilities of your website and manage,
activate, and deactivate them.
8. Users — This section allows you to manage and view all of the site's users.
It also allows you to edit your own profile, changing your password, email
address, and screen name.
9. Tools - comprises a variety of useful tools as well as options for importing
and exporting material.
10. Settings — This is where you'll find the majority of your site's options (such
as your website's name, privacy, and permalink settings).
11. The Admin Bar is at the very top of the page and gives access to regularly
used functions and information.

To create the website, we used the plugins they are:

1. Elementor – It is user friendly plugin used to create a website.
2. Astra – It is a theme plugin.
3. Header and Footer – Used to add the content tabs and pages in the header, in
the footer we can add the Google maps, address, contact and other detail.
4. WPS Forms - used to create a contact form in the website.

42
Widgets it contains:
1. Heading – To add the heading
2. Text Editor – It is used to write the paragraph
3. Image - Used to add the Images in the sections.
4. Video – Used to add the videos in the sections.
5. Spacer – used to give a space, within the section
6. Divider – It is used to divide the section or Give a underline to the heading with
some icons in the centre or in the end
7. Inner section – This is used to add a section within the column or a section.
8. Icons – used to give better user experience or to easily identify the things.
9. Button –These are call to actions buttons, which redirects to external sites.
10. G maps – This is used to display the location of the company address.
11. Testimonials – It includes text, images and text editor within the one widget.
12. Counter – Number which are running with text.
13. Social icons – These are the social sites icons, which redirects to the social
media.
14. Basic Gallery - Used to arrange set of images in number of columns.

Permalinks:
Permalinks are how your blog's URLs are configured. This must be changed
because the default permalinks setting is not search engine friendly. If you leave
the default configuration, you may have difficulty ranking highly in search engines.
To update your permalinks settings, go to the "Settings" section and select
"Permalinks." On a new installation, it should be set to "Default," which will result in
permalinks that look like this:
http://www.yourdomain.com/?p=123
Find the "Custom Structure" section. To enable customized permalinks, click the
circle next to "Custom Structure," and then input the following in the box to the right.
This is how it should look:
%category%/%postname%
This will make your URLs more search engine friendly, and they should look
something like this:
http://www.yourdomain.com/category/post-name-here

43
 Website designing using WordPress (elementor)

Header of a Page

Footer of a Page

Elementor Pages Dashboard

44
Home Page

About us Page

45
Services Page

Blog Page

46
Contact us Page

Website designing using HTML

Websites may be built using HTML code, and by doing so, the pages will load quickly
since the entire website's data will be saved in HTML codes. I used sublime text to
create the HTML webpage.
HTML Code View of a Website

47
Google View of a Website

48
References:
Website:
https://wildhubdesigns.com/
http://itcareservices.in/
https://nidmindia.com/
https://iapcacademy.com/
Social media:
https://www.youtube.com/channel/UC7OawOtoNriIO7brIIMv5BA
https://www.instagram.com/iapcacademy/
https://www.facebook.com/iapcacademy/
https://twitter.com/iapcacademy
Tools:
https://www.canva.com/
https://neilpatel.com/
https://pagespeed.web.dev/
https://analytics.google.com/
https://support.google.com/adsense/
https://wordpress.com/

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