The assessment exam for the Sr. Content Writer is comprised of three parts.

You have 48 hours (Two days) to complete the exam.

Once done, send your completed assessment to [email protected]

Good luck!

Sr. Content Writer Test 1: Copy Writing

This part of the test will be a preview of a large chunk of your tasks as a Content Writer.
For this test, you will be tasked to create a hiring ad that will be posted on social media.
You need to create 2 copies - a copy for the image and a copy for the FB caption.

Your copy should be based on the brief provided below.

There are no character limits for this test. The goal is to successfully execute the brief according to the
platform where the ad will be posted in.
Make sure to also include the necessary hashtags (#JoinCNXC #DifferentTogether).

BRIEF

*Target Profile: Candidates with at least 12 months of BPO experience

*Minimum Qualifications (e.g. 12 months BPO Experience

Knowledgeable in Python and SQL):

Salary and SOB (if applicable): Salary is up to 30K

*Account Industry: Consumer Electronics Account

*Ad Caption (For Facebook posting) Technology has a lot to offer! Let your skills amplify
your career!

Calling all tech –savvy with at least 12 months of BPO

experience to join one of the world’s largest consumer
electronics account!

Spark up your career with us and earn as high as

P30K* monthly.

#JoinCNXC #DifferentTogether
*Call to Action:

Roll your sleeves and get into the beat!

Click the “Send Messages” button and start some action in your journey with Concentrix!

Click the "Send Message" button to start your career journey with Concentrix!
TEST

TEXT ON IMAGE:

EARN IN A FLASH!

If you are a tech-savvy, then this is perfect for you!

Get electrified and earn up to P30K* monthly

for candidates with at least 12 months BPO Experience

*terms and conditions apply

FB CAPTION:

Technology has a lot to offer! Let your skills amplify your career!

Calling all tech –savvy with at least 12 months of BPO experience to join one of the world’s largest
consumer electronics account!

Spark up your career with us and earn as high as P30K* monthly.

#JoinCNXC #DifferentTogether

Roll your sleeves and get into the beat!

Click the “Send Messages” button and start some action in your journey with Concentrix!

*Terms and conditions apply

*In line with the new IATF guidelines, all Concentrix employees working on-site are required to be fully
vaccinated effective December 1. With this, we strongly encourage all applicants to take advantage of
their local government unit's vaccination program as soon as they can. More details on this will be
discussed by your recruiter during the recruitment process. Please know that your vaccination status will
not in any way impact your job application here at Concentrix.
Content Writer Test 2: Script Writing

This part of the test will challenge your storytelling and your ability to come up with engaging content
based on a given brief.
For this test, you will be tasked to create a script that should last for 60 seconds (roughly 110 words for
the script portion).
The content of the video should be based on the brief provided for this test.
Aside from the actual script, also try to come up with visuals you envision to come out per line of the
video. Communicate your vision of this video through words so you’re able to guide the Creatives Team
with their execution.
Similar to the first test, there are no character limits for this portion. The goal is to successfully execute
the brief according to the platform where the ad will be posted in.

BRIEF
Project Name Diversity Video

*Target Profile: General Public (With BPO experience and without BPO
experience)

Target Selling Points: MAIN GOAL: To showcase diversity found within Concentrix
Want to showcase Concentrix as an equal opportunity
employer
Showcase the advantages of working in a diverse workplace

SCRIPT VIDEO
Text: “S A P A T O S” Int. Elevator

SFX. Elevator bell (*ting)

VO: Sa dinami dami ng hakbang na ginagawa ko Frame 1: Bubukas yung pinto ng elevator, close
sa bawat araw, sapat ba ito para marating ko up shot sa black shoes, maglalakad palabas ng
yung pangarap ko? elevator

VO: Si kuya, na laging nakabantay sa entrance. Frame 2: Susundan yung POV ng shoes
Hindi kaya siya napapagod kakatayo? naglalakad papunta sa office, may
makakabanggang pangalawang sapatos, shoes
ng security guard

VO: Oops oops, hi boss. Smile ka naman. Ikaw Frame 3: Lalakad ulit, may makakatapat na
ang good sa morning ko. pangatlong sapatos, naka red heels, nagsastamp
yung naka red shoes.

VO: Minsan parang nakakapagod, minsan naiisip Frame 4: Lalakad ulit papunta sa station. Uupo
 kong huwag munang humakbang, pero… sa office chair, naka steady lang yung paa,
nakatalikod sa camera.

VO: Pero, bakit naman ako susuko kung may mga Frame 5: May dadating na mga paa papalapit sa
kasabay naman akong humakbang. upuan nya. iba’t ibang klase ng mga sapatos.
May pink, green, blue, pambabae, panlalake,
Kung makaramdam ng pagod, hindi naman may boots w/ a fur, may crocs, may sporty,
kailangang bilisan, pwede namang dahan-dahan barbie, animal print, may formal shoes, rubber
lang. shoes, etc. Masaya yung lakad, may ibang
naghaharlem, parang sumasayaw,
Ika nga, kung gusto mong lumakad nang mabilis, nagmumoonwalk, nagpapageant walk.
maaari kang maglakad mag-isa. Ngunit kung
gusto mong malayo ang marating, maglakad nang
sama-sama. Stop lahat ng galaw. May isang dadating na
PWD, isang paa at may saklay.

Fade out

CBB Concentrix | Different by Design

FB Caption

If you want to walk fast, walk alone. But if you want to walk far, walk together.

Click the “Apply Now” button below to begin your journey with Concentrix.

#JoinConcentrix #DifferentTogether
TEST

Content Writer Test 3: Campaign Communications Strategy

Your ability to strategize and to create big ideas will be tested for the final part of these assessments.
Getting to do this well will be huge for your career growth within the company!

You will be provided a brief and the goal is to build the foundation of a marketing campaign.

Don’t worry! You will be provided a format to help fill in the blanks for your strategy. The challenge is
maximizing this format, so you come up with a foundation that is connected, and satisfies the brief
provided.

BRIEF

A Telecommunications Account is requesting for a special marketing campaign to help satisfy their
hiring needs. The account is a brand-new client that will be residing in Concentrix’s state-of-the-art site,
Ayala North Exchange.

Target market of the account: Experienced BPO professionals

Primary selling points of the account: Special incentives, average-sized salary, career growth, free lunch,
fast career growth

TEST

GOAL Pirate experienced BPO telecom professionals from other companies who might
feel unhappy about their current position
COMMUNICATION Emphasize an onsite Make the target realize Highlight opportunities for
OBJECTIVES high-end work ambiance their self-worth and a promotion and fast career
that builds a professional change of perspective by growth
image getting out of their
comfort zone
KEY MESSAGE Why settle for the bare minimum? If you want growth, get out of your comfort
zone and dive into your courage zone. If you want more, then you have to become
more. Create the best version of yourself with us. And the best time is NOW.
Choose Concentrix.

When was the last time you felt proud about yourself and about your job? People
get burnout not because of workloads but because of lame and boring work
ambiance. Well, no more stressed faces in the mirrors. It’s time for you to build
your professional image while working in a state-of-the-art site with one of our
emerging premiere accounts. Let us help you build a NEW YOU.

Have a healthy work-life balance while enjoying special incentives, above-minimum

pay, and free lunch! Fast career growth is waiting for you! Be a pioneer and get the
opportunity to be PROMOTED immediately. #BeTheBoss
BIG Tired of finding the “RIGHT JOB”? Then find the “RIGHT COMPANY”. Choose
COMMUNICATION Concentrix.
IDEA (SLOGAN)
Follow up questions:

 Tell us more about your communication objectives.

The communication objectives focus on three key points, the work environment, the target
market, and the benefit that has to be highlighted.

Communicating the idea of working on site is a bit of a challenge nowadays. Most people are
not ready to adjust in the new normal. Agents are looking forward for a permanent work-from-
home setup. That is why expressing that the work demands reporting on site must have a
positive tone. Give a feel that working in this location creates a professional image, something
that will boost a better self-concept.

The target market as stated are experienced agents. We may expect these as agents who are
currently doing well in their jobs. Attacking emotions can be a good strategy in order to pirate
them. This strategy suggests to pirate agents who don’t feel satisfied anymore, those who are
not being promoted. This connects to the third idea.

The opportunity of being promoted must be highlighted. These experienced agents could
already be earning a lot. So what will be their dilemma? Salary or other benefits won’t perhaps
satisfy them. They already have them. So what will make them shift? - Career growth. It sends
them a message that Concentrix offers promotion. How? By being a pioneer agent for a new
account. Therefore after little months, these agents will now become the trainers or coaches.

 Why did you use that as key message?

The key message sounds a little direct but it has to be because the target market is not that easy
to be recruited. Experienced agents are already doing well and already have a job. The key
message sends an idea for the target to think about their current job and an opportunity. The
key message gives them 2 sides of a coin. It is up to them to choose. Will they stay on their
current jobs even it gives them the bare minimum – salary, benefits, and incentives. These
things won’t sell to experienced agents. But, the message tells them that these things they
thought are good are just “bare minimum”. The real deal is to develop a career growth, an
opportunity to become more. The key message also

 Sell to us your Big Communication Idea.

The idea is just simple. It’s like how people crave for starbucks even if it tastes just like a double
3-in-1 coffee with ice and foam. People buy Starbucks not because of the coffee but because of
the name. Holding a cup makes you feel a cool, rich, young professional. This is the idea that
Concentrix would like to portray; that if you work with Concentrix, you are an above-the-line
professional. It feels good to be an employee of Concentrix. So in this strategy, we don’t sell the
job opportunity mainly because I believe you already have a job. But why aren’t you feel happy?
Aren’t you satisfied? Well, I think it’s not about the job. It’s the kind of company you are missing
out. Find a company that helps you build yourself and your career.

Second in priority targets are experiences aged who could have just resigned. Let us sell them
the idea that they don’t have to look for a job. Empathy is the key.

There are a lot of job opportunities out there but what are you actually looking for? Do you feel
confused? Well guess what, all jobs are the same. But the thing is companies are different. You
resigned not because it is not the right job but perhaps you are in the wrong company.
Concentrix understands what you are going through. Choose a company that appreciates you,
that builds you. Choose Concentrix.