CHAPTER 6 - Motivating Workers
CHAPTER 6 - Motivating Workers
Have a better standard of living: by earning incomes they can satisfy their needs and
wants
Be secure: having a job means they can always maintain or grow that standard of living
Gain experience and status: work allows people to get better at the job they do and earn a
reputable status in society
Have job satisfaction: people also work for the satisfaction of having a job
Why motivate workers? Why do firms go to the pain of making sure their workers are
motivated?
When workers are well-motivated,
Maslow’s Hierarchy
Motivation Theories
1. TAYLOR 2. HERZBERG
Motivating Factors
Financial Motivators
Wages: often paid weekly. They can be calculated in two ways:
Time-Rate: pay based on the number of hours worked. Although output may
increase, it doesn’t mean that workers will work sincerely use the time to produce
more- they may simply waste time on very few output since their pay is based only on
how long they work. The productive and unproductive worker will get paid the same
amount, irrespective of their output.
Piece-Rate: pay based on the no. of output produced. Same as time-rate, this
doesn’t ensure that quality output is produced. Thus, efficient workers may feel
demotivated as they’re getting the same pay as inefficient workers, despite their
efficiency.
Salary: paid monthly or annually.
Commission: paid to salesperson, based on a percentage of sales they’ve made. The
higher the sales, the more the pay. Although this will encourage salespersons to sell more
products and increase profits, it can be very stressful for them because no sales made
means no pay at all.
Bonus: additional amount paid to workers for good work
Performance-related pay: paid based on performance. An appraisal (assessing the
effectiveness of an employee by senior management through interviews, observations,
comments from colleagues etc.) is used to measure this performance and a pay is given
based on this.
Profit-sharing: a scheme whereby a proportion of the company’s profits is distributed to
workers. Workers will be motivated to work better so that a higher profit is made.
Share ownership: shares in the firm are given to employees so that they can become part
owners of the company. This will increase employees’ loyalty to the company, as they feel
a sense of belonging.
Non-Financial Motivators
Fringe benefits are non-financial rewards given to employees
Company vehicle/car
Free healthcare
Children’s education fees paid for
Free accommodation
Free holidays/trips
Discounts on the firm’s products
Job Satisfaction: the enjoyment derived from the feeling that you’ve done a good
job. Employees have different ideas about what motivates them- it could be pay,
promotional opportunities, team involvement, relationship with superiors, level of
responsibility, chances for training, the working hours, status of the job etc. Responsibility,
recognition and satisfaction are in particular very important.
So, how can companies ensure that they’re workers are satisfied with the job, other than
the motivators mentioned above?
Job Rotation: involves workers swapping around jobs and doing each specific task for
only a limited time and then changing round again. This increases the variety in the work
itself and will also make it easier for managers to move around workers to do other jobs if
somebody is ill or absent. The tasks themselves are not made more interesting, but the
switching of tasks may avoid boredom among workers. This is very common in factories
with a huge production line where workers will move from retrieving products from the
machine to labelling the products to packing the products to putting the products into huge
cartons.
Job Enlargement: where extra tasks of similar level of work are added to a worker’s
job description. These extra tasks will not add greater responsibility or work for the
employee, but make work more interesting. E.g.: a worker hired to stock shelves will now,
as a result of job enlargement, arrange stock on shelves, label stock, fetch stock etc.
Job Enrichment: involves adding tasks that require more skill and responsibility to a
job. This gives employees a sense of trust from senior management and motivate them to
carry out the extra tasks effectively. Some additional training may also be given to the
employee to do so. E.g.: a receptionist employed to welcome customers will now, as a
result of job enrichment, deal with telephone enquiries, word-process letters etc.
Opportunities for training: providing training will make workers feel that their work is
being valued. Training also provides them opportunities for personal growth and
development, thereby attaining job satisfaction