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Pandapro Deck

PandaPro is a membership club by foodpanda that provides exclusive benefits and privileges to top customers at select vendor partners across the Philippines. Customers purchase a membership to access discounts on delivery, pick-up, PandaMart, and future dine-out options from partner restaurants. Partners are selectively invited and benefit from access to PandaPro's premium customer base, increased orders and spending, and marketing support. The nationwide rollout of PandaPro will provide wider reach for partner businesses.

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Jennivieve Venice Eisma
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171 views13 pages

Pandapro Deck

PandaPro is a membership club by foodpanda that provides exclusive benefits and privileges to top customers at select vendor partners across the Philippines. Customers purchase a membership to access discounts on delivery, pick-up, PandaMart, and future dine-out options from partner restaurants. Partners are selectively invited and benefit from access to PandaPro's premium customer base, increased orders and spending, and marketing support. The nationwide rollout of PandaPro will provide wider reach for partner businesses.

Uploaded by

Jennivieve Venice Eisma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PandaPro

What is
PandaPro? PandaPro is a membership club by
foodpanda for its top customers to access
exclusive benefits & privileges on selected
vendor partners across Philippines

Exclusive privileges

Top Selected
customers Vendor partners
How does PandaPro work?

Customers purchase a membership* to become PandaPro members.


In exchange, they can avail certain benefits at selected vendor partners
across Philippines

These benefits are available on foodpanda across all the segments-

Delivery PandaMart / Shops

Pick-Up Dine-Out *COMING SOON*

It’s an exclusive program where we filter out top customers & top
vendors from the rest of the pool

* The membership needs to be purchased upfront by customers


* It can only be purchased on the app through digital payment methods

3
Flat discount on food delivery
at select partner restaurants

A certain number of free


deliveries per month
What are the
benefits for
Additional discount on PickUp
PandaPro
customers?
Vouchers for PandaMart/ Shops
discount
Why join PandaPro?

Tap into the premium customer base of foodpanda with PandaPro

Acquire New Customers Drive Loyalty


Get access to top customers by joining Create a loyal base of top customers
the list of ‘preferred’ vendors of PandaPro on foodpanda
customers

Vendor
Benefits

A PandaPro customer

● Orders 80% more than normal


platform customers

● Spends 45% more per order than a


normal customers
Increase Branding
Be a part of this exclusive club and leverage
on PandaPro’s marketing activities
How are partners selected?

The program is only open for “Top-select restaurants” of


foodpanda on invitation-basis.

Restaurants are filtered based on ratings, fail rates, conversion.

Exclusive Offer to Selected Partners


● Only limited slots available per city and per cuisines
● Zero signup fees for introductory period
What is needed from a PandaPro partner?

Provide “exclusive” 20% discount on delivery for only PandaPro customers

Other benefits and privileges will be funded by foodpanda

The discount will be only visible & applicable for PandaPro


customers
Step-by-step guide to PandaPro
How customers would see PandaPro discounts (Delivery)
How customers would see PandaPro discounts (Pick-Up)
With the nationwide rollout, PandaPro would provide wider reach for your business

Baguio

Naga

Pampanga

Metro Manila Tacloban


Bacoor
Tagaytay
Lipa

Iloilo
Cebu
(including Lapu lapu, Talisay)
Dumaguete
Bacolod
CDO

Davao
A PandaPro vendor will be included in marketing comms across these channels

Online Marketing CRM Offline Marketing

1. Social Media (FB & 1. In-app visibility 1. Campaign Flyers


IG) Ads 2. Campaign Push 2. Campaign OOH
2. Influencer Notifications Media Feature
marketing 3. Campaign 3. Newspaper inserts
3. App/Mobile Newsletter
Marketing 4. Web Banner
4. Search Engine 5. SMS Push
Marketing (SEM)
5. Campaign Display
Banners
Let’s create an amazing online delivery
experience together

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