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Product Launch Event Planning Checklist: General Project Information

This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

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Masaka Cultural Resort
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93 views3 pages

Product Launch Event Planning Checklist: General Project Information

This document provides a checklist for planning a product launch event over 12, 8, and 4 weeks prior to the event. It includes tasks such as establishing event goals, choosing a format and date, creating a budget, identifying speakers, developing a marketing strategy, confirming vendors, testing equipment, and planning attendee engagement and data collection. The overall purpose is to coordinate all event logistics and ensure all tasks are completed before the product launch.

Uploaded by

Masaka Cultural Resort
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT LAUNCH

EVENT PLANNING CHECKLIST


GENERAL PROJECT INFORMATION
EVENT NAME PROJECT MANAGER EVENT DATE

    00/00/0000 

EMAIL (PROJECT MANAGER) PHONE (PROJECT MANAGER) EVENT WEBSITE

   

EMAIL (EVENT VENUE/HOST) PHONE (EVENT VENUE/HOST) ADDRESS

   

12 WEEKS PRIOR TO EVENT


X TASK DUE DATE STATUS

Establish event goals and objectives  

Develop event concept: theme and title of event  

Choose event format: webinar, conference, or hybrid event  

Choose event platform  

Create event budget, list of necessary resource amenities (table/chair


 
rentals, etc.), and timeline

Choose time and date of event

Create content/speaker and entertainment wish list and alternate list


with budget limits for each

Identify team and contractor roles

Understand and define target audience

Initial marketing: send save the date and direct marketing to existing
lists (or email newsletters)

Set registration pricing and ticketing

Determine venue amenities for speakers and attendees (parking,


accessibility, etc.) regarding hybrid events

8 WEEKS PRIOR TO EVENT


X TASK DUE DATE STATUS

Confirm physical venues necessary for hybrid events  

Determine AV/production and technology needs associated with


 
venues or individuals who are presenting

Confirm speakers, emcee, and staff who will be moderating  

Develop attendee engagement strategy  

Collect completed contracts and agreements from sponsors,


 
presenters, and paid contractors

Collect logos, speaker photos, and additional collateral for event


promotion and day-of usage

Widen marketing to new populations beyond those typical at face-to-


face events

Market the event with teasers: speaker reveals, panel topics, and
registrant benefits and amenities

Understand and define target audience

Market registration deadline, especially if there are early- bird prices,


ticket limitations, and/or benefits

4 WEEKS PRIOR TO EVENT


X TASK DUE DATE STATUS

Test sound and video equipment with speakers and staff  

Do a test run of the event within your chosen event platform,


 
adjusting capacity as needed

Familiarize yourself with the event platform’s streaming features


 
and/or additional streaming options that you plan to deploy

Develop internal communications flow for during-event issues


 
(routing questions or attendee input, etc.)

Communicate to registrants how the event will function, how to


 
register, how to participate, etc.

Continue marketing the event in short-turnaround outlets (social


media), and reinforce followership and event hashtags

Test attendee engagement tools and features (polls, surveys, etc.)

Plan attendee data collection strategies and post-event questions

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