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Title

Author: Pat PM

Change history

August 12, 2015: Updated with engineer’s notes

August 5, 2015: First draft

Overview

The Mobile App has two main goals, to provide a fantastic picture discovery and viewing
experience for camera owners and non-camera owners alike and to provide added value
to the camera owner (value that comes from having a portable computer with a fast
processor, a nice screen, and an Internet connection).

This vision will continue through with Product X, taking advantage of the smartphone’s
cellular radio (among other things) for camera owners and by continuing to be a great
place to experience pictures.

Note: This document describes a roadmap to Product X’s time, not the scope of a massive
release at Product X’s release. We will want to identify key release milestones/priorities
and plan development around them.

Objectives

1. Be a great place to discover and view pictures, regardless as to if you’re a camera

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 2. Provide extra value to camera owners.

3. Support our ecosystem goals.

Messaging

The Mobile App provides a convenient way to share on the go, control your camera
remotely, or simply see the latest amazing pictures in 3D.

Success Metrics

TBD (It’s OK that these aren’t clearly defined yet! We’ll figure them out as we discuss the
product with the other teams)

SCENARIOS

Non-Owner Discovering Pictures

Hans is thinking about buying a camera, having seen a demo at his local Ringfoto store, but
he’s unsure. He downloads the app, now available in German fortunately, as he thinks
about buying the camera. In it, he can easily sit back and watch a slideshow of pictures
play or interrupt them and interact with them. Thanks to geotagging, he can even see
what other camera owners are shooting in his town. This browsing experience is quite
pleasant, and the pictures look great on his iPad.

He goes into the app’s learn section and sees a list of videos he can play to teach him how
to use the camera better, but unfortunately they’re all in English.

However, Hans has had enough fun playing with the app that it pushes him towards
buying a camera.

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Camera Owner Remote Control and Sharing

Julie bought Product X because she had a lot of fun with the first edition camera, and now
she’s having fun thinking of new ways to use Product X. She periodically gets a bald eagle
in her yard, and she’s been trying to figure out how to get a great picture of it.

Eventually, she rigs up a system where Product X is plugged in to a power outlet, set to
never turn off, continuously broadcasting its Wi-Fi network, and sitting outside near a
perch she rigged up for the eagle. Then, she has her iPhone with her at all times.

When she sees the eagle outside, she gets her iPhone out and connects to her camera’s
Wi-Fi network. She switches over to live view mode and sees the eagle in the palm of her
hand. She’s able to tap to set focus and even zoom the lens remotely to get the shot she
wants, and when she taps the shutter, the camera fires.

She continues shooting, and when the eagle flies away, she switches to share mode. She
quickly finds her favorite shot and shares it right from the app to Twitter, adding, “The
eagle has landed!”

The next time she launches the app, she has a notification that Hans liked her picture and
started following her. Although she received far more replies on Twitter itself, she’s still
happy that people are discovering her pictures.

Sharing Product X Pictures On the Go

Sam’s using a test unit of Product X and takes a shot he wants to send to the IQ team to
look at. He pulls up the mobile app on his Nexus 4 and puts it into a mode where it
essentially acts like a radio for Product X.

Now, he can interact with Product X on its own screen, select pictures there, and send
them from Product X to their final destination, all without using the app’s UX. This makes
it easy to keep his phone in his pocket while sending files from Product X as he shoots. If

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his camera were in a bag, he could’ve used the app to browse, select, and send his
thumbnails, but in this case, it was more convenient for him to go the other way.

SDK Timelapse App

Topher’s a bit of a hacker who likes coming up with new things to do with his camera.
When we released an iOS SDK, he first set out to add support for our pictures to his Stuck
on Earth app. He had to do some extra work to datamine our site and get the geotags into
a format he can understand, but he can now get a picture’s URL and location.

With that bit of data and Player bundled into an SDK, it’s trivial for him to add support for
our picture format to his app, and our pictures now appear side-by-side with standard, 2D
pictures.

But Topher didn’t stop there. He’s been interested in flower bloom sequences for a while,
and it would be pretty awesome in picture. Using the camera control park of the SDK, he
rigs up a timelapse app and connects it to Product X. It’s not particularly sophisticated,
simply making sure the camera hits a specific exposure value with each shot and fires at a
specified interval, but the results are what matter. If we’re lucky, maybe he’ll post the
source for others to use!

Features In

[M] denotes minimum viable experience requirement for Product X

(Note: Many of these features will have their own separate specs with more detailed
prioritization and requirement breakdown. This doc is keeping an overall higher-level
view of prioritization by just saying must have or not. In general, the categories are in
priority order with the minimum requirements within each taking the highest priority.)

Viewing

● [M] iOS 8-native experience for iOS

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 ● [M] See pictures as large as possible on each device

● [M] Autoplay support for animation loops built in the desktop software

● [M] Content discovery mechanism (Recent/popular streams? Random picture

● Way to see an activity stream from people you follow

● Search that also searches keywords/metadata/comments

● Way to save and view your own pictures offline

● Map view for different collections (yours and other streams)

● Way to see pictures taken nearby

General

● [M] Localization (match Product X)

● [M] Android port (most likely by an outsourced firm)

● Remote control of camera operation and live view

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 ● Way to act as a relay radio so that you can share via Product X’s UX rather than the
app (but still support sharing via the app)

Community

● Followers

● Comments

Social Network Integration

● [M] Post to Twitter on share

● Post to Pinterest on share

● Re-share to each network

● Support card metadata in Twitter to load our app for our picture links

Sharing

● [M] Way to set a specific animation loop on a picture you’re sharing

● Share to a specific or new album rather than Mobile Uploads

SDK

● [M] Player that can load files from a specified URL

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 ● [M] Scriptable player (e.g., go to this view)

● [M] Versioned and compatible with various file format iterations

● Camera control APIs

Slideshows

● Play an album

● Play a stream of pictures

● Airplay support

Learn Content

● Tutorial videos

Features Out

● Custom Streams: we probably won’t have the back-end for this ready by when
Product X ships, so it’s a non-feature for the mobile app for now.

● Direct file sharing support: there are so many ways to share files, including just
taking a card out and handing it to someone else, it doesn’t seem important to have
AirDrop support, for example. If we want wireless import, presumably there are
more cross-platform ways to do it (we had this working in an old version of the
desktop software once)

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Open Issues

None yet!

Q&A

What’s the right first pass at content discovery?

PRD Guidelines