How to write a Good Blog? 

 
Here  are  some  steps  you  should  follow  to  set  up  a  good  blog  that  appeals  to  your 
readers: 
1. Understand your passion 
Before  you  start  to  write your first blog post, have a clear understanding of what your passions are and 
where  you  can  add  unique  insights  or  entertainment  for  your  readers.  Your  readers  will  like  to  keep 
coming  back  to  your  blog  only  if  they  find  it  to  be  meaningful  and  value  adding.  Otherwise,  they  will 
visit once or twice, not to come back again.  

2. Understand your audience  

You  need  to  write  for  your  audience,  hence  you  need  to  understand  how  your  blog will provide value 
to  your audience. Also, your blog will need to adopt a persona for itself so that it is able to connect well 
with  the  audience.  For  example,  if  you  want  to  connect  with  the  younger  generation,  you  need to use 
their  language  and  images  that  appeal  to  them.  However,  if  you  want  to  address  mature  audiences, 
you need to adapt your writing style to a much more formal one.  

3. Set up your blog on Blogger.com 

In  the  first  module  of  the  Digital  Marketing  program,  we  have  shown  a  step  by  step  way  to  configure 
your  blog  on  ​www.Blogger.com  (same  as  ​www.Blogspot.com​).  There  are  other  platforms  like 
Worpdress  which  are  also  popular,  but  we  have  selected  Blogger  as  it  is  very  well  integrated  with 
Google  Analytics  and  SEO  and  it  is  very  easy  to  edit  it  and  start  blogging.  You  should  pick  up 
Wordpress  only  if  you  are  technically  capable  of  setting  it  up  and  linking  it  with  Google  Analytics,  but 
for the purpose of this contest, we would strongly recommend using Blogger. 

4. Customize your Blog's Theme 

Once  you  have  your  blog  domain  (name)  set  up,  customize  the  appearance  of  your blog to reflect the 
theme  of  the  content  you  plan  on  creating.  You  can  always  change  the  theme  from  left  panel  of  your 
blogger account. A few things to include right away are (go to settings > basic) 
  

 
● Title of the blog - Just a phrase or 3 to 4 words should be enough 
● Description - You can describe in length about what your blog is about 
● Privacy - Pick “Yes” under add your blog to listings and let search engines find your blog 
● Blog  address  -  hope  you  have  already  selected  your  blog  address  as  shown  in  the  video.  You 
do not need to “Buy a domain” as free domains are provided by blogger. 
● HTTPS - make it “Yes” so that your blog is secure 
● Blog Authors - make sure that your name is showing up as a blog author 
● Blog  readers  -  ensure  that  “Public”  is  selected  so  that  your  blog  is  open  to  everyone  to  come 
and read 
 

5. Make sure that your blog is SEO friendly 

You need to now go to Settings> Search preferences and do the following: 

● Meta tags - add the description of your blog 

You don’t need to change anything under “Errors and Redirection” and “Crawlers and Indexing”. 

6. Prepare a content plan for your blog 

Now  that  you  blog  is  set  up, you need to start thinking about what to write in the blog. The best way to 
get  started  is  by  planning  your  first  few  blog  posts.  The  first  few  blogs  are  important  and  they  set  the 
tone  for  your  rest  of  the  blogs,  so  please  spend  some  quality  time  thinking  about  the  topic,  content, 
and  visuals  like  images  and  videos  for your posts. You should also think about what frequency you are 
going  to  write  and  how  you  are  going  to  generate  the  content.  What  you  think  right now will help you 
streamline your processes and churn out blogs at a regular interval. 

 
7. Write your first post with a captivating intro 
First,  you  need  to  grab  the  reader's  attention.  So  think  about  how  you  are  going  to  keep  the  readers 
engaged.  Storytelling  is  a  very  good  way  to  entertain  and  inform your readers. So start by telling them 
what  you’re  trying  to  do  and  why  you’re  writing  this  blog.  Like,  what  is  the  purpose  and  how they can 
benefit  from  this.  It  is  also  useful  to  first  create  an  outline  of  your  content  in  bullets  and  then  get 
started, and churn out your first post. 

 
 
  

 
8. Proofread your posts 
Please  make  it  a  habit  to  proofread  your  post  before  you  make  it  public.  It  always  better  to  proofread 
after  a  few  hours  so  that  you  can  look  at  your  content  afresh.  It  is  also  good  if  you  can  ask a friend to 
do  so.  They  can  do  a  grammar  check  and  can  tell  you  if  the  post  makes  sense  from  an  audience 
perspective  and  how  you  can make it more interesting. You should also fix any formatting errors at this 
point in time. 

9. Featured image in the post 

Please  ensure  that  the  images  you’re  using  are  copyright  free  or  have  been  taken  yourself.  Please 
never  use  anyone  else’s  image  as  you  may  land  in  trouble.  There  are  many  free  resources  for 
copyright  free  and  you  should use them. You can search Google for copyright free images. Canva.com 
is another resource for copyright free images. 

10. Headline and tags on your post 

When  you  write  a  post,  first  thing  is  to  give  it  an  appropriate  title  which  describes  the  post  and  gets 
readers  excited  about what is there in the post. Also, you can provide tags or labels to your posts (from 
the  right  hand  side  of  the blog creation page). These tags or labels are keywords or phrases that helps 
the  search  engines  properly  identify  and  search  for  your  post,  amongst  the  other  blogs.  So  please 
spend sometime specifying these labels in the blogger account 

11. Publish your post at a regular schedule 

After  you  are  happy  with  the  post,  please  preview it and then publish it. Previewing the post helps you 
weed  out  formatting  and  proofreading  related  issues,  if  they  still  remain.  Also,  ensure  that  you  are 
releasing  a  new  post  at  certain  intervals,  like  weekly.  It  is  also  good  to  let  your  readers  know  when 
your next post is going to be live so that they can come back and check it out themlselves. 

 
12. Promote your post 
During  the  Digital  Marketing  training,  we  have  laid out many ways in which you can promote your blog 
and blog posts. Some of the more prominent ones are: 
  

 
● Email:  Sending  an  email  to  your  friends  and  family  talking  about  your  blog  and  asking  them  to 
check it out 
● Social  media  :  create  a  posts  on  social  media  platforms  that  you  are  present  on  like  facebook, 
twitter etc and ask your followers to check out the post 
● Forums  and groups: There are many forums and groups on the internet and you should become 
members  in  groups  which  are  relevant  to  your  blog.  For  example,  if  you  are  writing  about  your 
travel  experiences,  you  can  become  members  of  travel  forums  and  groups  on  Facebook  and 
other places, and talk about your blog in them. 
● Content  Marketing:  You  can  share  your  blog  with  other  writers  and  ask  them  to  feature  your 
blog inside their blogs.  

For  the  purpose  of  this  contest,  please  do  not  use  any  paid  means  to  promote  your  blog  like  using 
Google Ads or Facebook ads.  

Examples of Top Blogs in India 

 
We  are  putting  out  some  top  blogs  in  India  from  various  categories  so  that  you  get  a  good 
understanding  of what a good blog looks like. This should also help you benchmark yourself and judge 
on  where  your  blog  writing  skills  are,  as  compared  to  these top bloggers. These should also inspire to 
become  a  good  blogger  yourself.  This is not an exhaustive list, but just a short selection to give you an 
idea about top blogs in different categories. 

Technology 
● Digital Inspiration – ​https://www.labnol.org 
● Amit Bhawanai – ​http://www.amitbhawani.com 
● ShoutMeLoud – ​https://www.shoutmeloud.com 

 
Travel, Fashion & Lifestyle 
● Bruised Passports – ​https://www.bruisedpassports.com 
● Settle Subtle – ​http://settlesubtle.com 
● That Boho Girl – ​http://www.thatbohogirl.com 

 
  

 
Food 
● Archana’s Kitchen  – ​https://www.archanaskitchen.com 
● Eatopian Chronicles – ​http://www.eatopianchronicles.com 
● Belly Over Mind – ​http://bellyovermind.com 

 
Automobile 
● Car Blog India – ​https://www.carblogindia.com 
● Indian Autos Blog – ​https://indianautosblog.com 
● Motor Octane – ​https://motoroctane.com 

 
Bollywood Gossip 
● Miss Malini – ​https://www.missmalini.com 
● Pink Villa – ​https://www.pinkvilla.com 
● Bollywood Journalist  – ​https://bollywoodjournalist.com 

 
Startups & Entrepreneurship 
● YourStory – ​http://www.yourstory.com 
● Inc42 – ​https://inc42.com 

Some  of  the  above  blogs  are  huge  commercial  successes  and  their  owners  have  turned  their  blogs 
into decently sized startups.