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Ad Body Image

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11 views

Ad Body Image

Uploaded by

Jason Villasis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Think about commercials or ads you see on the media today.

Name that some promote a positive body


image, and name some that don’t. what makes you think that way?

Positive Body Image

Ad title: Dove #MybeautyMysay

Reason why you think it promotes a positive message:

- A pioneer of the body- positive movement for more than a decade now, this dove campaign
continues to counter society’s definition of beauty. The ad features a group of diverse women of
different body types, backgrounds, and careers. The women in this ad share what other people
have said to discourage them, whether they’re too this or too that. But despite all the people
tearing them down, all these women have achieved their dreams and confirmed their own
beauty because beauty can’t be defined by any one set of standards. Its as unique as person
herself.

Ad title: Nike #BetterForIt

Reason why you think it promotes a positive message:

- The ads have actually been so successful that they’ve spawned their own YouTube series Margot
vs. Lily that promises just as much with as it does strategic product placement. Although they
may not feature women of diverse body types, they do show diverse mental perspectives. These
ads might just be the motivation you need to run that extra mile- not because you have to but
because you can.

Negative Body Image

Ad title: Victoria’s Secret: ‘Perfect’

Reason why you think it promotes negative message:

- Its fairly obvious that not all of us are Victoria’s Secret models, but its also fairly obvious that
perception is subjective- maybe why this ill- advised ad was so controversial. A row of scantily-
clad glamazons are accompanied by the label “The Perfect Body”, although this slogan was later
changed to ‘A body for everybody’ after the Internet rightly lost its shit over the original. There
is no such thing as a perfect body; to argue this case is dangerous and can have serious effects
on the self-esteem of women and girls worldwide. Even more dangerous is the implication that
new knickers can help achieve ‘perfection’. After all, there’s a knack to monetizing insecurity,
and the underwear industry in particular has it nailed.

Ad title: PopChips
Reason why you think it promotes negative message:

- As is the case with most brands that try to be ‘edgy’ with their advertisements, Popchips has offended a
lot of people. The brand’s “president of pop culture” Ashton Kutcher pissed off a load of Indian-Americans
a few years ago with an offensive dating spoof in which he played the character of ‘Raj’; Katy Perry’s ads
for the brands were less intentionally controversial, but still deserve to be questioned. Posing in exercise
gear, the star is accompanied by the tagline “Love. Without the handles” as she apparently substitutes
actual weights with two bags of low-calorie snacks. The implication is that her body is aspirational and
100% achieved by a sole diet of Popchips – the rest of chubbies should fix up and follow her lead. The final
touch of wankery comes with Perry’s apparent ‘quote’ – “I curl Popchips straight to my lips. Good thing
they don’t go straight to my hips.”

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