Scribd
Upload
21 views

Digital Marketing Notes-1

Branded keywords contain a company's name while non-branded keywords relate to products or services without the company name. Both branded and non-branded keywords are essential for SEO and PPC campaigns as they demonstrate different search intents and reach users at different stages of the buying process.

Uploaded by

Panagam Mohitha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
21 views

Digital Marketing Notes-1

Branded keywords contain a company's name while non-branded keywords relate to products or services without the company name. Both branded and non-branded keywords are essential for SEO and PPC campaigns as they demonstrate different search intents and reach users at different stages of the buying process.

Uploaded by

Panagam Mohitha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

"Branded and non - branded Keywords should work together” Do you agree?

Explain

Branded keywords contain your company’s name. So to use our own agency as an example, any keyword

containing “WebFX” is a branded keyword, regardless of the other words around it. Keywords that

contain other brands, however, are not considered branded keywords for your company. This is an

important distinction to make if you’re a retailer and carry products from other brands. For example, the

popular shoe retailer Zappos sells shoes from hundreds of different brands. In their case, keywords like

“Zappos boots” and “Zappos reviews” are branded – but “Nike sneakers” and “Birkenstock sandals” are

not, even though Zappos carries those products. Although these keywords do reference specific brands,

they aren’t unique to the company. Users searching those keywords aren’t specifically looking to buy

from them or learn more about their brand – they’re looking for one specific product that many other

retailers carry. Users searching for your branded keywords, on the other hand, demonstrate clear interest

in your company – and in most cases, they’re already familiar with the products you offer. What are non-

branded keywords? Non-branded keywords are keywords that relate to your products or services, but

don’t include your company’s name. Using our own site as an example again, “Internet marketing agency”

and “SEO services” are both relevant non-branded keywords. They’re phrases used by people interested

in what we offer, but they don’t directly reference our brand. Your strategy will have far more options for

non-branded keywords than branded because the keywords your audience uses to research you are

almost limitless. We’re often asked whether branded or non-branded keywords produce better results.

This is an especially common question from marketers creating PPC campaigns, as each keyword has a

specific cost associated with it. But the truth is, both branded and non-branded keywords are essential to

both SEO and PPC campaigns. They demonstrate different search intent and reach users at different

stages of the buying process. To illustrate this point, you can search for both branded and non-branded

keywords as part of your campaigns in Google’s Keyword Planner. For the sake of this page, we’ll look at

the results of a search for the non-branded keyword “running shoes” and the branded keyword of “Skora

running shoes.” running shoe keywords Using this example, we’ll discuss which of these keywords is the

You might also like