Review On Barley Production and Marketing in Ethiopia
Review On Barley Production and Marketing in Ethiopia
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ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.7, No.9, 2016
Abstract
Agriculture is the major supplier of raw materials to food processing, beverage and textile industries. It accounts
for more than 85% of the labor force and 90% of the export earnings. Cereal production and marketing are the
means of livelihood for millions of households in Ethiopia and is the single largest sub-sector within Ethiopia’s
agriculture, far exceeding all others in terms of its share in rural employment, agricultural land use, calorie intake,
and contribution to national income. Barley is the fourth most important cereal crop in the world after wheat,
maize, and rice, and is among the top ten crop plants in the world .Globally, European Union, Russian
Federation, Ukraine, Turkey and Canada are the top five largest world Barley producers where, On the African
continent, Morocco Ethiopia, Algeria, Tunisia and south Africa were the top five largest barley producers. This
study was aimed at reviewing Barley production and marketing in Ethiopia, with specific objectives of reviewing
the production and productivity of Barley in Ethiopia, the importance and consumption of Barley in Ethiopia,
marketing actors and margin distribution of barley in Ethiopia, the value chain actors of barley and the
constraints of Barley value chain and marketing Ethiopia. The data were collected from secondary sources
mainly from FAOSTAT, CSA and different published materials on barley value chain in Ethiopia. The general
idea of the review shows that Ethiopia has potential for Barley production but the producer faced with lack of
modern storage and high postharvest losses. On marketing side, low price of product, lack of storage and low
quality of product are the major problems of the barley marketing activities. According to the study the major
constraints identified as factors that affect Barley Value Chain includes: Shortage of supply of disease resistant
and high yield varieties ,Weed and pest occurrence ,Low soil fertility and low soil pH,Poor soil drainage ,Frost
and drought ,Diseases, such as scald, net blotch, spot blotch and rusts, Rising costs of transport ,Market price
fluctuation and others. In Barley marketing, the major actors identified during the review were; farmers, traders,
cooperatives and consumers while in the case of value chain the major actor’s involved were farmers, traders,
cooperatives, unions, wholesalers, processors and consumers. According to the review, farmers are forced to
capture a lower share of profit margin due to low price.
Keywords: Barley, production, marketing, Ethiopia
1. INTRODUCTION
1.1. Background of the Review
Ethiopia is the second-most populous country in Sub-Saharan Africa with a population of 96.5 million, and
population growth rate of 2.5% in 2014 (WB, 2015) Agriculture dominates the Ethiopian economy. It is the
major supplier of raw materials to food processing, beverage and textile industries. It accounts for more than
85% of the labor force and 90% of the export earnings (MOFED 2005).
Cereal production and marketing are the means of livelihood for millions of households in Ethiopia
and is the single largest sub-sector within Ethiopia’s agriculture, far exceeding all others in terms of its share in
rural employment, agricultural land use, calorie intake, and contribution to national income (Shahidur, 2010).
Barley is the fourth most important cereal crop in the world after wheat, maize, and rice, and is among
the top ten crop plants in the world (Akar et al. 2004). Globally, European Union, Russian Federation, Ukrian,
Turkey and Canada are the top five largest world Barley producers where, Europian unions produce the greatest
quantities of barley with an estimated production of nearly 60 million tons followed by Russian federations with
a production of about 20 million tons according to Untied state of Agricultural institute estimate in 2014.On the
African continent, ,Morocco Ethiopia ,Algeria, Tunisia and south Africa were the top five largest barley
producers for the year 2014 with estimated production of approximately 2.1 million tones,1.7 million tones,1.3
million tones,0.9 million tones and 0.307 million tons respectively.
Barley is an important grain crop in Ethiopia and has diverse ecologies being grown from1800 to 3400
m altitude in different seasons and production systems (Muluken, 2013)and makes Ethiopia being the second
largest producer in Africa, next to Morocco, accounting for about25% of the total barley production in the
continent (FAO, 2014) and recognized as one of the world’s most ancient food crop, which is believed to have
first domesticated about 10,000 years ago from its wild relatives in the Fertile Crescent of the Near East and
center of diversity in Ethiopia.
According to the 2014/2015 forecasts from Ethiopia’s Central Statistics Authority, of the 12.6 million
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hectares under cultivation of the grain crops ,80.78% was under cereals which contributed 87.36% of the grain
production and Barley took up about 8 and 7 percent 0f the grain crop area, and production respectively
(CSA,2014/2015).Between 2003/04 and 2013/14, the number of smallholders growing barley increased from 3.5
million to 4.5 million; yields increased from 1.17metric tons per hectare to 1.87 metric tons per hectare; and total
production grew from 1.0million tons in 2005 to about 1.9 million tons in 2014 (CSA, 2005; CSA, 2014).
There are two types of barley that farmers grow in Ethiopia: food barley and malt barley. The majority
of barley that farmers grow is food barley and it is the main ingredient for several staple dishes such as injera,
porridge, and bread. Food barely is a cheaper cereal than maize, wheat, and teff and is often used as a substitute
for lower income families. Recently, there has been an increasing demand for farmers to grow malt barley,
which presently constitutes 10 percent of the total barley production. With the introduction of several new malt
factories in the country, domestic demand is growing and is showing no signs of slowing down.
Farmers in Ethiopia have an opportunity to meet the growing demand for malt barley, but production is
low, and the quality does not match that of imports. Farmers often don’t use best practices when growing barley.
Over the past ten years, average barley yields have been 1.43 tons/hectare, which is low compared to its regional
neighbors and about four times lower than the yields in developed nations such as France and Germany.
There is a need for reviewing Barley production, productivity and marketing for better understanding
of the status of production and productivity of barley, the market share among the actors in the marketing
exchange of barley and the value chain situation .This review will help for generating the topic for improvement
on the production and marketing situation of the barley in general as national or local level. Based on this, the
following general and specific objectives are set outs for review of barley production and marketing in Ethiopia
as major title.
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visualized as a process in which ownership of goods is transferred from sellers to buyers who may be
final consumers or intermediaries.
2.1.7. Marketing: - Marketing is the adaptation of the commercial activities and use of institutions by the
organizations with a purpose to induce behavioral change on a short-term or permanent basis.
2.1.8. Marketing channels: -is a set of practices or activities necessary to transfer the ownership of goods
from the point of production to the point of consumption. It is the way products and services get to the
end-user, the consumer; and are also known as a distribution channel. Formally, a marketing channel
is a business structure of interdependent organizations that reach from the point of product or origin to
the consumer with the purpose of moving products to their final consumption or destination (Kotler and
Armstrong, 2003).
2.1.9. Marketing margin: It is a commonly used measure of the performance of a marketing system and is
defined as the difference between the price the consumer pays and the price that is obtained by
producers, or as the price of a collection of marketing services, which is the outcome of the demand for
and supply of such services (William and Robinson, 1990).
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Table 2: Area harvested, production and productivity of Barley in Ethiopia from 2000 to 2014 annual production
according to FAOSTAT official data
Area Production in Yield Growthin Growth in Growth in in
Year harvested tons (ton/hectare) area production productivity
2000 880,360 803,904 0.91 0.07 0.27 0.19
2001 938,010 1,016,940 1.08 -0.12 0.16 0.33
2002 821,383 1,183,541 1.44 0.31 -0.08 -0.30
2003 1,075,437 1,087,373 1.01 0.17 0.26 0.08
2004 1,254,786 1,375,522 1.10 -0.04 0.02 0.06
2005 1,208,631 1,398,395 1.16 -0.17 0.01 0.22
2006 1,409,688 1.41 0.02 -0.10 -0.12
997,868
2007 1,019,314 1,270,680 1.25 -0.03 0.06 0.10
2008 984,942 1,352,148 1.37 0.15 0.29 0.13
2009 1,129,112 1,750,444 1.55 -0.07 -0.03 0.05
2010 1,046,555 1,703,347 1.63 -0.09 -0.07 0.03
2011 948,107 1,585,287 1.67 0.07 0.12 0.05
2012 1,018,753 1,781,652 1.75 0.00 0.07 0.07
2013 1,019,478 1,908,262 1.87 -0.03 0.02 0.05
2014 993,940 1,953,385 1.97 0.26 0.00 0.00
max 1,254,786 1,953,385 1.97 0.31 0.29 0.33
min 821,383 803,904 0.91 -0.17 -0.10 -0.30
mean 1,024,285 1,431,639 1.41 0.04 0.07 0.06
Source: Own computation from FAOSTAT official data
According to CSA of Ethiopia shown above in table1 the output from area harvested Of Barley is
increasing from 2010/2011 to 2014/2015 due to efficient utilization of the inputs like fertilizers and applying
appropriate agronomic practice and modern technology to the crop. The productivity and production in each
consecutive years is increasing, even though the area harvested shows some fluctuation .There is high growth
rate in area harvested and production in quintal in 2012 and 2013 while it decreases in 2014 in area harvested but
due to high in productivity the volume of production in quintal highly increasing during the production year as it
is shown in table 1table above
According to Food and Agricultural Organization Statistical Agency reports, there are high area of
harvesting, production and productivity as it was measured in hectare, tons and tons per hectare in 2004, 2014
and 2014 annual production respectively as it was shown in the table 2above. According to the report or the data,
barley production and the respective productivity of the year become an increasing order generally from year to
year, even though there was some fluctuation in area harvested which is measured in hectare. These data is
nearly the same in line with Central Statistical Agency (CSA) of area harvested crop production in meher season.
The maximum and minimum area of coverage occurred in 2004 and 2002 production year respectively while the
maximum and minimum year of production and productivity were 2014 and 2002 annual production according
to the data shown above in table 3.all the data recorded either CSA or FAOSTAT shows that, barley production
in Ethiopia is the most common and highly productive which shows in turn it is highly consumed by the
consumers of the country.
The maximum growth rate in area of harvesting, production and productivity of Barley in Ethiopia
were occurred between 2002 &2003, between 2008 &2009 and 2001&2002 years of production respectively
while the least or minimum of area harvested, production and productivity were recorded in the years between
2005&2006, 2006 &2007 and 2002 & 2003 respectively as it was reported by Food and Agricultural
organization Statistical data from 2000 up to 20014 years of barley production.
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roasting equipment to convert the grain into roasted barley, a popular snack food in Ethiopia. Because of its wide
range of uses, barley is considered the “king of grains “in much of the country.
Ethiopia’s per capita food barley consumption is by far the largest compared to other African countries
According to the FAO’s food balance sheets, Ethiopia’s annual per capita consumption of food barley in 2011
was 14 kilograms, which is more than three times the average for Eastern African 13 , four times that of Africa,
and fourteen times the world average of consumption ,However, food barley and barley products’ contribution to
the Ethiopian diets is small compared to other staple foods. In fact, it is the least important staple in both quantity
and share of calories in total consumption (Berhane et al., 2011). Only 20 percent of households in Ethiopia
consume barley and barley products, and its share in the total value of consumption is estimated at 9 percent.
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both food and malt barley. This is a bit counter-intuitive given our earlier results that cooperative’s share in total
marketed volume is small (0.4percent). Thus, if one relies on the national statistics, a cooperative’s share in Arsi
would be very small, even though in reality they do engage in trade.
Finally, north Gondar is unique in that cooperatives market all of the malt barley .The case of
cooperatives’ existence in this context is clear: there are fundamental weaknesses in the infrastructure and
product aggregation. As a result, primary cooperatives along with their unions account for more than 90percentof
the malt barley market. Though the market share of cooperatives is relatively smaller in Arsi Zone, home of the
oldest malt factory, cooperatives are reportedly preferred marketing channels by malt processors because of the
volume and quality they process. Farmers also appreciate cooperatives in terms of their effect on price and
service adjustments in the marketplace. However, as private infrastructure improves and the private sector
evolves, the costs of marketing will go down, and the private sector will be able to aggregate, ensure quality, and
market directly to the breweries. Therefore, cooperatives will have to improve their efficiency to compete and
remain as legitimate market actors.
2.5.2. Marketing Margin Analysis of Barley, the case of Arsi and Gonder
One of the main challenges in conducting any agricultural commodity value chain is the estimation of
appropriate marketing margins. According to the study on Barley value chain in Ethiopia by Shahidur Rashid,.et
al, published in 2015, estimates were attempted in two zones (i.e., Arsi and North Gondar) using rapid rural
appraisal. For performance analysis of the actors, in these two zones, detailed information like farm budget, sales,
and other transaction costs through a set of focus group interviews in selected villages in the respective zones
and triangulation were made from other market actors including assemblers, wholesalers, cooperatives, and
processors. Subsequently, the results were aggregated at four levels: farmers, assemblers (primary coops.),
wholesalers (coop unions), and processing/malt factories.
Table 3: distributions of margin to actors of Malt barley along the value chain in Ethiopia
a) For Arsi zone ,Ethiopia :
Functions Main actors Price Share Production Cost to Net
received of cost price margin
ETB final (Birr/qt) ratio
(Birr/qt) price
Production Farmers 870 54% 566 65.0% 35.0%
Trade(Assembling ) Traders (assemblers) 1000 62% 918 91.8% 8.2%
Wholesaling wholesalers 1035 64% 1020 98.5% 1.5%
Processing Malt factory 1609 100% 1315.83 81.8% 18.2%
b) For North Gonder ,Ethiopia
Functions Major actors Price Share Production Cost to Net
received of cost price margin
ETB final (Birr/qt) ratio
(Birr/qt) price
production Farmers 1000 65% 637 63.7% 36.3%
Trade(assembling) Primary cooperatives 1032 67% 1012 98.1% 1.9%
Trade unions 1153 75% 1124 97.5% 2.5%
(wholesaling)
processing Malt factory 1540 100% 1289 83.7% 16.3%
Source: Barley value chain in Ethiopia published in 2015, the case of Arsi and Gonder zone result
Tables 6:a and b :illustrate the findings for Arsi and north Gondar, respectively. The results are striking
and go against the conventional wisdom that agricultural commodity value chains in developing countries are
non-competitive, and that farmers are often exploited. The estimates of the Authors in the study areas, suggest
that in both Arsi and Gondar, farmers retain the highest share of the final price. In Arsi, farmers net margin is
estimated to be 35percent, which compares with less than 10percent for assemblers and wholesalers combined,
and a little over 18percent in case of malt factories. In north Gondar, the estimated margin for farmers is over
36percent, more than a full percentage point higher than that of Arsi. Also, the margin of the malt factories is
lower at about 16percent. An interesting feature here is that cooperatives’ margins (primary cooperatives and
unions) are far lower than the margins estimated for the assemblers (primary cooperative) and whole sellers
(cooperative union) in Arsi. A primary cooperative in north Gondar earns only 1.9percent, which compares to
over 8percentin Arsi. By contrast, while a whole seller in Arsi makes only 1.5percent, a cooperative union in
north Gondar makes 2.5percent. This variation is contrary to available studies on input marketing through
cooperatives, where margins are pre-set by the government. Therefore, it is surprising that different margins are
observed in different locations in case of barley.
2.5.3. Barley Value Chain Actors (main actors)
According to kaleb.et al. (2014) study on Innovation platforms for improving productivity in mixed farming
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systems in Ethiopia: Institutions and modalities, the major Barley value chain actor was identified as shown
below; these are:
Farmers- According to the study on Barley value chain, farmers were classified in to malt barley and food
barley producing farmers. Malt barley producers are those that have entered agreement with malt factories and
premium prices are granted. This type of arrangement encourages farmers to engage in malt barley production.
Such arrangement also provides good opportunities for factories to substitute imported malt barley and reduce
their transaction costs
Collectors- according to these authors` Food barley collectors are the same traders that come to the village to
collect many other types of grains. These traders are not specialized for barley only. As a result malt food barley
collectors usually collect the grain at times of harvest and also during slack season from village markets.
Collectors are agents for traders at woreda, and other traders coming from major towns.
Traders:- according to the study, the traders were classified in to two: Traders at woreda town and traders from
major towns. Traders at woreda town are one of the actors in the malt barley and have direct link with collectors.
They buy all produces from collectors. Together with collectors they determine the price of produce at a given
season. Traders from major towns are traders those who have direct link with both collectors and traders at
woreda town. These traders are powerful in the value chain, who determines the ultimate price of produce.
Processors – According to the study, the processors are the malt factories where the factory has established a
scheme to buy malt barley from surrounding farmers. The factory pay premium price for malt barley producers
to encourage them produces quality grain.
Consumers- According to the study by (Kaleb, et.al2014), the consumers are one of the actors involved in
barley value chain particularly food barley and they are the rural residents. The consumption of food barley in
towns is low compared to rural areas.
2.5.4. Barley value chain supporters
The chain supporters (Support giving actors) to barley value chain are enormous like Wheat value chain.
According to the study by kaleb, et.al., (2014) the support actors that are currently providing support to the value
chain are agriculture office of the woreda through supply of technical support through extension system; seed
enterprises both the federal and regional enterprises that are providing seed to the farming communities through
cooperatives, woreda administration, store service providers, transporters, universities and private chemical
traders. According to (Shahidur Rashid, et.al.2015), on barley value chain in Ethiopia, the major actors in the
value chain are the farmers, traders, cooperatives and consumers in different regions of the country where barley
is highly productive.
2.5.5. Performance of Barley value chain actors in Ethiopia
According to the report the REAP: which is Analytical Support For the Agricultural Transformation Agency
(ATA) on Barley value chain in Ethiopia in 2014, as reported by (Shahidur Rashid, et.al.2015), there are wide
variationsacross the regions when determining which farmers sell their barley. However, at the national level,
traders are the single largest actor in barley marketing, handling over 70percent of the marketed surplus. Next in
line are consumers and farmers, accounting for 17.1 and 10.4percent, respectively. Most of the sales to farmers
consisted of seed, and the consumers are the deficit households in the community as shown in the table below.
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is another major abiotic factor that causes significant barley yield losses in Ethiopia.
Generally, in the marketing activities, farmers gate the highest net margin (share) as compared to
traders and processors due to the smaller cost they incur followed by Processors and traders. The major actors in
the barley value chain are the input suppliers, farmers, rural assemblers, cooperative unions, grain wholesalers,
processed food wholesalers, grain retailers, and retailers of processed food. The support actors that are currently
providing support to the value chain are agriculture office of the woreda through supply of technical support
through extension system; seed enterprises both the federal and regional enterprises that are providing seed to the
farming communities through cooperatives, woreda administration, store service providers, transporters,
universities and private chemical traders.
The major constraints of Barley marketing involve poor storage and handling, poor value chain
development, and low upgrading strategies to the commodity. Moreover, the major constraints identified as
factors that affect Barley Value Chain are: Shortage of supply of disease resistant and high yield varieties, Weed
and pest occurrence, Low soil fertility and low soil pH, Poor soil drainage, Frost and drought, Diseases, such as
scald, net blotch, spot blotch and rusts, Rising costs of transport, Market price fluctuation and channel choice
problems by producers.
3.2. Recommendation
For barley production and marketing the following policy measures will be recommended. The production
and productivity of barley is constrained by different factors as listed in the conclusion parts, therefore,
research on barley production that affects yields should be done by researcher’s and the possible solutions
should be put down accordingly.
Markets are highly constrained by low storage and low post harvest management of the commodity, there
for the post-harvest management sectors should do more on this. Farmers are selling to the local traders in
bulk, but if they select other channel they can get more benefit from the production the produce: the
researchers should focus on determinants of market outlet choice of producers, the case of barley producers
in Ethiopia.
Proximity to the market place promotes farmers to enhance barley productivity via making easy access to
essential inputs for barley production; that in turns improve productivity. Therefore, transportation roads and
inputs distribution networks need to be reorganized to improve barley productivity.
To assure mutual benefits of cooperatives and producers, cooperatives need to improve the quality and
coverage of buyers’ preference information delivery to producers.. Accordingly, cooperative need to be
capacitated via business management training and encouraged through long-term credit to compete with the
dominant groups like wholesalers.
Environmental factors such as droughts or excessive rains may adversely affect harvests and lead to
insufficient raw malt barley to meet required production volumes for breweries and malt factories. Storage
problems also the main problems for low quality malt barley and reduction in price for the producer. To
mitigate these it needs Government investments irrigation systems under the Growth and Transformation
Plan (GTPII), the Post-harvest management practices and other mitigation activities to alleviate these
problems.
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