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Swot Analysis Handicraft Industry Philippines Dela Cruz Enguerra Magallon 1

The document analyzes the strengths, weaknesses, opportunities, and threats for the handicraft industry in the Philippines using a SWOT analysis framework. The key strengths identified are the abundant indigenous materials available and talented designers/makers. Weaknesses include a lack of promotion and interest from younger generations. Opportunities exist in advertising through social media, while threats come from middlemen who can exploit artisans and low productivity due to lack of facilities.

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CAMILLE SIOCSION
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821 views2 pages

Swot Analysis Handicraft Industry Philippines Dela Cruz Enguerra Magallon 1

The document analyzes the strengths, weaknesses, opportunities, and threats for the handicraft industry in the Philippines using a SWOT analysis framework. The key strengths identified are the abundant indigenous materials available and talented designers/makers. Weaknesses include a lack of promotion and interest from younger generations. Opportunities exist in advertising through social media, while threats come from middlemen who can exploit artisans and low productivity due to lack of facilities.

Uploaded by

CAMILLE SIOCSION
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SWOT ANALYSIS – HANDICRAFT INDUSTRY IN THE PHILIPPINES

GRADE 7 MAASAHAN

PAULINO LORETO A. DELA CRUZ


JOSEF MIGUEL ENGUERRA
ISAIAH LIGHT MAGALLON

STRENGTHS WEAKNESSES

 Abundant indigenous  Lack of promotion


materials  Lack of interest of new
 Low capital investment generation to
 Cheap labor rates handicraft industry
 Many talented  Inadequate
handicraft info/training on new
designer/maker technology in
handicraft making

OPPORTUNITIES THREATS
 advertising in social media  Middlemen
 advertising in public  Low productivity
 Sell when many like it
 selling it in public places
STRENGTHS

One of our strengths is the abundance of indigenous materials in our country. We also have many
talented handicraft designers/makers who do not require expensive payment. Capital for handicraft
business is also low.

WEAKNESSES

Our weaknesses include lack of promotion of our handicrafts, lack of technology in handicraft making.
Also, there is lack of interest of the younger generation in handicrafts because we are more interested
now in technology or gadgets.

OPPORTUNITIES
Advertising in social media websites like Tiktok, Facebook, and others help marketers be more informed about
their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract
such customers.

THREATS

Middlemen can provide beneficial market linkages, but they often pose a threat to the poorer
population of handicraft artisans. They tend to exploit the artisans by only paying them a fraction of the
actual amount of wages. Low productivity because of not having huge storage spaces or any kind of
packing and/ or shipping facilities is also a threat.

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