Scribd
Upload
96 views

Work Immersion Busines Proposal For Abm Strand: Icct Colleges Foundation, Inc. Senior High School Department

This document contains an outline for a work immersion business proposal for an ABM strand student. The proposal includes sections for an executive summary, company description, current marketing situation, competitive analysis, management description, product/service description, marketing strategy, sales strategy, financial projections, and bibliography. The executive summary and company description sections provide templates for the student to describe their business goals, mission, vision, and competitive advantages. The remaining sections provide guidelines for analyzing the industry, competitors, management team, offerings, marketing and sales plans, financial expectations, and cited sources.

Uploaded by

Raymond Guardiana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
96 views

Work Immersion Busines Proposal For Abm Strand: Icct Colleges Foundation, Inc. Senior High School Department

This document contains an outline for a work immersion business proposal for an ABM strand student. The proposal includes sections for an executive summary, company description, current marketing situation, competitive analysis, management description, product/service description, marketing strategy, sales strategy, financial projections, and bibliography. The executive summary and company description sections provide templates for the student to describe their business goals, mission, vision, and competitive advantages. The remaining sections provide guidelines for analyzing the industry, competitors, management team, offerings, marketing and sales plans, financial expectations, and cited sources.

Uploaded by

Raymond Guardiana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

ICCT COLLEGES FOUNDATION, INC.

Senior High School Department

WORK IMMERSION
BUSINES PROPOSAL
FOR ABM STRAND

Name: __________________________
Grade & Section: __________________________
Strand: __________________________
Name of Adviser: __________________________
Business Proposal/ Business Plan
I. Executive Summary

Your executive summary should appear first in your business plan. It should
summarize what you expect your business to accomplish. Since it’s meant to
highlight what you intend to discuss in the rest of the plan, the Small
Business Administration suggests that you write this section last.
Introduction
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Executive summary
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

II. Company Description


A company description includes key information about your business, goals
and the target customers that you want to serve. This is where you explain
why your company stands out from other competitors in the industry and
break down its strengths, including how it offers solutions for customers, and
the competitive advantages that will give your business an edge to succeed.
Mission

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Vision

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
III. Current Marketing situation

This is where you show that you have a key understanding of the ins and outs
of the industry and the specific market you plan to enter.
a. Product Situation
b. Market situation
c. Competitive Situation
d. Distribution Situation

IV. Competitive Analysis

A good business plan will present a clear comparison of your business vs your
direct and indirect competitors. This is where you prove your knowledge of the
industry by breaking down its strengths and weaknesses. Your end goal is
show how your business will stack up. And if there are any issues that could
prevent you from jumping into the market, like high upfront costs, this is
where you will need to be forthcoming. Your competitive analysis will go in
your market analysis section.
Opportunity Situation
-Strengths
-Weakness
-Opportunity
–Threats

V. Description of Management and Organization

Your business must also outline how your organization is set up. Introduce
your company managers here and summarize their skills and primary job
responsibilities. An effective way could be to create a diagram that maps out
your chain of command.
Example:

VI. Breakdown of Your Products and Services


While your company description is an overview, a detailed breakdown of your
products and services is intended to give a complementary but fuller
description about the products that you are creating and selling, how long they
could last and how they will meet existing demand.

VII. Marketing Strategy


This is where you describe how you intend to get your products and services in
front of your target customers. Break down here the steps that you will take to
promote your products and the budget that you will need to implement your
strategies.
a. Product Strategies
b. Target Market Strategies
c. Positioning Products
d. Pricing Strategies
e. Distribution Strategies
f. Promotion Strategies
g. Packaging

VIII. Sales Strategy


This section should answer how you will sell the products that you are
building or carry out the services that you intend to offer. Your sales strategy
must be specific. Break down how many sales reps you will need to hire and
how you will recruit them and bring them on board. Make sure to include your
sales targets as well.

Example:

IX. Financial Projections


This final section breaks down the financial goals and expectations that you’ve
set based on market research. You’ll report your anticipated revenue for the
first 12 months and your annual projected earnings for the second, third,
fourth, and fifth years of business.

Income statement
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

X. Bibliography
(APA)
_____________________________________________________________________________________
_____________________________________________________________________________________
________________________________________________________________

You might also like