MCM 301

Communication Skills QUIZ # 1 > Lectures 1 - 8

1 Which type of communication occupies the most amount of time.

T Writing
T Speaking
P Listining MAHMOOD RANA
MSc Mass Communication
T Reading Spring 2016

2 Film, direct mail campaign, pamphlet, brochure, etc are the modes of:
T Mediated Communication
P Mass Communication
T Person to group communication
T None of the above

3 What is involved in communication process?

P Idea - encoding - channel - decoding - feedback
T idea - information - channel - receiver
T Information - channel - receiver
T Sender - receiver - channel

4 Each morning Amna decides how to dress? what to eat? where to go? etc.
This refers to which of the following level of communication?
T Interpersonal Communication
T Mediated Communication
P Intrapersonal Communication
T Person-to-Group Communication

5 What does limited eye contact signal?

T Control
P Dishonesty
T Intimidation
T Playfulness

6 In USA, maintaining eye contact while talking with elders show confidence,
in Pakistan, it shows disrespect. What does this example depict?
P The interpretation of body language is universal
T The interpretation of body language is not universal
T The interpretation of body language is same worldwide
T The interpretation of body language is global.

7 What do the clothes we wear communicate?

T Affection
P Status
T Rejection
T Boredom

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 MCM 301
QUIZ # 1 > Lectures 1 - 8 Communication Skills

8 Which of the following is/are example(s) of interpersonal exchange?

T Conversation
T Dialogues
MAHMOOD RANA T Small group discussion
MSc Mass Communication P All of the given options
Spring 2016

9 Which of the following is NOT a form of nonverbal communication?

T Gestures
T Facial expressions
T Appearance
P A radio interview

10 Letters, reports, stockholder reports, proposals, stockholder meetings,

telephone conversations, and conferences are types of media used by an
organization to communicate?
T Internally
P Externally
T Personally
T None of the above options

11 All of the following are the levels of listening except?

T Active Listening
T Protective Listening
T Partial Listening
P Critical Listening

12 Probing is?
T Attempting to explain what the sender’s statement means.
P Attempting to gain additional information, continue the discussion,
or clarify a point
T Attempting to evaluate the credibility of the sender
T Making a judgement about the worth of sender’s statement

13 Select which of the following is example for paralanguage?

T Tone of voice
T Body language
T Hand gestures
P All of the above three

14 Which one of the following is an interpersonal need to excercise leadership

and prove one’s abilities?
T Inclusion
P Control
T Affection
T Power

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MCM 301
Communication Skills QUIZ # 1 > Lectures 1 - 8

15 Select the correct type of communication which occurs when two or a few
people talk face to face?
T Interpersonal Communication
P Intrapersonal Communication
MAHMOOD RANA
T Mediated Communication MSc Mass Communication
Spring 2016
T Person-to-Group Communication

16 What is the average speaker’s rate per minute?

P 100 to 150 words per minute

17 Listener can comprehend ............... rate per minute?

P 400 to 500 words per minute

18 The word ‘Communicatio’n is derived from the Latin word ‘Communico’

which means
P To Share
T To respond
T To give
T To tell

19 All of the following are the levels of communication EXCEPT

T Intrapersonal Communication
T Interpersonal Communication
T Mediated Communicaiton
P Frame Communication

20 How many components do self-concept has?

P Two ( self-image, and self-esteem)
T Five
T Four
T Three

21 The process by which individuals resolve issues in an informal or formal

atmosphere, or when issues are resolved as part of the ongoing interactions
between individuals is known as
P Conflict resolution
T Conflict prevention
T Efective communication
T Communication breakdown

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QUIZ # 2 > Lectures 8 - 16 Communication Skills

1 All of the following are the barrier to communication, EXCEPT

T Over Communication
T Conflicting Information
T Language Differences
MAHMOOD RANA P Composing message at proper level
MSc Mass Communication
Spring 2016
2 Which of the following is not a demographic characteristic?
T Sex
T Age
T Cultural Background
P Attitude

3 Poor retention either on the part of the sender or on the part of the receiver
can create problems or lead to..........?
P Misunderstanding
T Hatred
T Understanding
T Generousity

4 Being resistant to issues which are contrary to allready existing ideas

hampers the process of: ?
T Evaluation
T Transmission
P Communication
T Production

5 Which of the following is not a form of non verbal communication?

T Gestures
T Facial expressions
T Appearance
P Radio Interview

6 Which of the following is a method of arranging information by dividing it

into parts?
T Spatial pattern
T Chronological pattern
P Topical pattern
T Logical pattern

7 Broadly classifying the barriers, select how many kinds of communication

barriers exists?
T Three
T Four
T Five
P More than seven

8 The entire following are the main points that are kept in mind while
developing thesis, except:?
T Clear
T Logical
T Equal in value
P Ambiguity

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MCM 301
Communication Skills QUIZ # 2 > Lectures 8 - 16

9 In verbal communication one’s physical appearance affects the .........?

P Message
T Channel
T Sender
T Status
MAHMOOD RANA
MSc Mass Communication
Spring 2016
10 In verbal communication one’s physical appearance affects the .........?
P Message
T Channel
T Sender
T Status

11 Which of the following barriers are most offen the hardest to identify and
reduce or eliminate?
T Physical barriers
P Listener barriers
T Sender barriers
T None of the above

12 An opinion condition, value, attitude, or feeling of all the following

characteristics are expressed in which of the following?
P Thesis statement
T Subject of the topic
T Speech topic
T References

13 Which phrase shows the key rule to make a good speech?

P Keep in mind that audiances care most about things that directly
affect them.
T To avoid the audiances choice and most about things that directly
affects them
T Centering on the self
T To keep in mind that idea that is presented in speech

14 How many purposes your introduction should have:

T Two
T Three
P Four
T Five

15 What do the clothes we wear communicate :

T Affection
P Status
T Rejection
T Boredom

16 All of the following are the purposes of introduction except :

T Getting the audiences’s attention
T Introducing your thesis
T Establishing your rapport or credibility with the audience
P Avoid the audience

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QUIZ # 2 > Lectures 8 - 16 Communication Skills

17 All of the following are the purposes of introduction except :

T Getting the audiences’s attention
T Introducing your thesis
T Establishing your rapport or credibility with the audience
MAHMOOD RANA P Avoid the audience
MSc Mass Communication
Spring 2016
18 It is always easier to communicate at the .........
P Peer level
T Differing status
T Different position
T Different class

19 Which of the following statement has biased language?

T Most Germans are direct in their communication
T Jews generally make business people
P Some japanese business people can not speak English
T Older people generally have lower energy levels.

20 At what point does an introduction begin?

P It begins the moment you address the audience.
T It begins at the middle of your speech.
T It begins at any moment during your speech.
T All of the given options.

21 Being resistant to issues which are contrary to already existing ideas hampers
the process of :?
T Evaluation.
T Transmission.
P Communication.
T Production.

22 Which of the following is correct about human memory?

T Not very sharp
P Reconstructive
T Poorly developed
T All of the given options

23 A good rule to recall when using statistics is ?

T The more statistics, the better the effectiveness
T Statistics should include several places passed the decimal point for effect
T Rounding and using a few key statistics is ineffective
P Rounding and using a few key statistics is generally most effective

24 Speaking notes for speech should be:

P Legible T Unobtrusive
T Detailed T Legible and unobtrusive

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MCM 301
Communication Skills QUIZ # 2 > Lectures 8 - 16

25 An opinion, condition, value, attitude, or feeling all of the following

characteristics are express in which of the following?
P Thesis statement
T Subject of the topic MAHMOOD RANA
T Speech topic MSc Mass Communication
Spring 2016
T References

26 Itself is probably the most common barrier to effective communication.

P Language
T Information
T Speech
T Communication

27 Which of the following is a form of communication in which messages are

sent to large, public, dissimilar, anonymous, distant audiences using some
intermediate instrument of transfer?
T Mediated communication
P Mass communication
T Interpersonal communication
T Group communication

28 A simple sentence that makes a statement or expresses an attitude, opinion,

condition, position, or feeling about the subject. It is called which of the
following.
T Speech
P Thesis statement
T Introduction
T Outline

29 While talking to your friend underneath an elm tree, you hear the sounds of
birds singing and this distracts you from your conversation. What would you
call it?
T Feedback
T Psychological noise
P Physical noise
T Physiological noise

30 Which of the following pattern is not a specific organizational pattern?

T Spatial
T Chronological
T Topical
P Deductive

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 MCM 301
Communication Skills

MAHMOOD RANA
MSc Mass Communication
Spring 2016

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MCM 301
Communication Skills QUIZ # 2 > Lectures 8 - 16

1 All of the following are the purposes of introduction except

T Getting the audience’s attention
T Introducing your thesis
T Establishing your rapport or credibility with the audience MAHMOOD RANA
MSc Mass Communication
P Avoid to the audience Spring 2016

2 All of the following are the common reasons for disruptive behavior EXCEPT
one. Which one is that?
T Resistance to change
T Resentment of the presenter
T Repetition of behavior that is successful for the detractor
P Reappearance of the presenter

3 At what point does an introduction begin?

P It begins the moment you address the audience.
T It begins at the middle of your speech.
T It begins at any moment during your speech.
T All of the given options

4 Q&A is an abbreviation of which of the following?

T Quest and availability
P Question and answer
T Question and anticipation
T Query and audience

5 A presenter can prepare effective responses by which of the following?

T Anticipating
T Answering
T Revising
P All of the given options

6 An effective presenter uses pitch changes to indicate a change in the

message. At the end of a sentence, raising the pitch signifies which of the
following?
P A question
T Statement
T Speech
T Confess

7 Visual aids perform which of the following functions?

T Emphasizing important points
T Illustrating how things work
T Illustrating how things related to one another
P All of given option

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8 Where does immediacy come from during a presentation?

T Looking at your notes
T Standing
MAHMOOD RANA T Dressing with authority
MSc Mass Communication
Spring 2016 P Making eye contact

9 How can the credibility of a presenter be increased?

T Being well dressed and well groomed
T Complimenting the audience
T Demonstrating your sincerity
P All of the given options

10 A speech designed to change or reinforce the audience’s beliefs or actions.

This is an example of:
T Informative speech
T Ceremonial speech
P Persuasive speech
T None of the given options

11 Which of the following option of anticipating part of speech can reveal

questions and concerns that may be raised during presentation?
T Previous experience
T Common concerns
P Planning
T Input from associates

12 Which of the following refers to the degree of highness or lowness of a

sound?
P Pitch
T Speed
T Volume
T Rate

13 Business associates can be a helpful source for:

P Identifying probable questions and objections
T Can reveal questions and concerns
T It is helpful to recall the questions
T None of the given options

14 A presenter who consistently speaks at a rapid rate may be perceived as:

T To be nervous
T Impatient
T Hurried
P All of given option

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Communication Skills MIDTERM - QUIZ & PAST PAPERS

15 All of the following steps are found in the planning stage of business
writing, EXCEPT:
T Determine your purpose
T Consider your reader MAHMOOD RANA
T Choose your idea MSc Mass Communication
Spring 2016
P Proofreading

16 Which of the following is NOT the stage of effective business writing?

T Planing Stage
T Drafting Stage
T Organizing Stage
P Theater Stage

17 Which of the following is the most appropriate opening for an invitation to a

fund-raising event?
T Explain the purpose of the event.
P Give details of the event.
T Extend the invitation
T Remind the recipient to bring a checkbook

18 Which of the following are central features of a group?

P Interaction
T Mutual influence
T Interdependence
T All of the given options

19 Letters of invitation include:

T Speaking invitations
T Informal social invitation
T Formal social invitations
P All of the given options

20 The direct plan can be used for which one of the following? Answer Pls!
T Sales messages
T Request refusals
T Claims
P None of the given options (I think)

21 Which of the following type of letter is used to request general information

rather than answers to specific questions?
T Direct Request
P Indirect request (Indirect – Inquiry Letters)
T Claim
T Order

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22 Which of the following is not a part of writing plan of a reservation letter?

T A fast-start opening which identifies the type of room desired and the
days needed
MAHMOOD RANA T A section which mentions arrival and departure times
MSc Mass Communication P A section describing the quality of the room you booked in the other
Spring 2016
hotel
T A courteous, action-oriented closing, which mentions your desire for a
confirmation

23 In a direct request letter, request can be presented in:

T Closing paragraph
T Closing sentence
P First sentence
T None of the given options

24 Which one of the following is suitable for both promotional and

informational presentations in either the Proactive or Interactive modes?
T V-formation
T Modified T-formation
T T-formation
P U-formation

25 Which of the following method of outlining topic presents the specific

information first, followed by conclusion?
T Direct method
P Indirect method
T Supporting method
T Sustaining method

26 Types of media used to direct information upward are:

P Reports, interoffice memos and supervisor subordinate conferences
T Letters, newspapers and radio
T Newspapers, books and interoffice memos
T TV, radio and wall chalking

27 While writing a letter to inquire about the people, one should keep in mind
all of the following, except:
T Respect human rights, both legal and moral
T Ask only for info related to the job
P Stress unrelated information/ facts
T Structure the questions around the job

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Communication Skills MIDTERM - QUIZ & PAST PAPERS

28 All of the following are the elements of communication process. EXCEPT:

T Sender
T Message
T Channel MAHMOOD RANA
MSc Mass Communication
P Creativity Spring 2016

29 If a modern organization uses the mediums like reports, conferences or

interoffice memos to communication with the people working in the
organization, what type of communication it will be?
P Internal communication
T External communication
T Interpersonal communication
T Interchange communication

30 All of the following statements about groups are true, EXCEPT: No idea?
T Group members strive to achieve some common purpose
T Group members influence and are influenced by one another
P Group members are interdependent
T Group members must interact face-to-face.

31 Nonverbal messages are extremely important because ______________.

T They comprise well over half of our communication in face-to-face
settings.
T They are often more reliable because they are hard to fake.
T In a number of situations, we rely on them more than on verbal cues.
P Of all of the given reasons

32 Diversity is important to the success of groups. What does it mean?

T Group members should tolerate diversity
P Group members should encourage and support diversity
T Group members should be honest in their personal views toward
diversity
T Co-cultures can contribute to group dysfunction if differences
dominate group goals

33 While preparing for effective business writing Planning Stage involves all of
the following, EXCEPT:
P Choosing appropriate clothes
T Considering your reader
T Determining the appropriate content
T Determining your purpose

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34 Which of the following would be a negative result of failing to analyze the

audience properly? NO IDEA. Answer Please
T Assuming that gender stereotypes still hold true
MAHMOOD RANA T Offending audience members with a position that is contrary to their
MSc Mass Communication religious/moral beliefs
Spring 2016
T Using jargon or vocabulary that is inappropriate for the audience’s
educational level
P All of given options (I think)

35 In which process two people i.e. sender and the receiver are thinking at the
same time?
P Listening
T Hearing
T Writing
T Speaking

36 In a disappointing newsletter:
T It is important to apologize.
T Apology can be made with reason.
P No apology is offered for the decision.
T None of the given options.

37 The degree to which you and others share common meanings for words will
depend on:
T The diversity of your backgrounds.
P The extent to which you share common backgrounds and experiences.
T The extent to which you share common approaches.
T None of the given options.

38 Effective writers visualize the ___________ before starting to write.

T Story
P Reader
T Colours
T Publisher

39 Which of the following is(are) the example of public(s) that organizations

communicate with, in external communication?
T Consumers
T Stockholders
T Government agencies
P All of the given options

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40 When applied to business messages ‘correctness’ means all of the following,

EXCEPT:
T Use the right level of language
T Check accuracy of words, information and data MAHMOOD RANA
T Use correct grammar and punctuation MSc Mass Communication
Spring 2016
P Check font style

41 Which of the following cannot result from incomplete messages?

T Loss of goodwill
T Loss of valued customers
T Loss of sales
P Gaining good name

42 Writing a letter to inquire about people involve two considerations. First is

the need to respect the rights – legal and moral; second is:
P The need to structure the questions around the job involved
T The need to structure the questions according to your own personality
and frame of mind
T The need to structure the questions keeping in mind the organization
you are writing to
T The need to structure the questions with heavy vocabulary

43 Which of the following is not a guideline for courteous writing?

P Respond late
T Exclude irritating expressions
T Include meaningful apologies
T Omit discourteous wording

44 Which of the following is the informal report used to communicate with

individuals outside of an organization?
P Letter
T Memo
T Periodical
T Magazine

45 Which of the following is NOT used in oral speaking style?

P Mostly long sentences
T Personal pronouns freely
T Active voice
T Contractions often

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46. Which one of the following should not be interpreted to mean brevity,
which will result in an incomplete message?
P Conciseness
MAHMOOD RANA T Correctness
MSc Mass Communication T Consideration
Spring 2016
T Courtesy

47 Which of the following involves grasping what the speaker means by seeing
the ideas and information from his/her point of view?
P Listening
T Hearing
T Filtering
T Speaking

48 Effective communication benefits the organization by:

T Creating positive image
T Reducing cost
T Increasing employee productivity
P All of the given options

49 When using visuals in a presentation, which of the following should be

avoided? NO IDEA? Answer Please
T Taking time to explain the visual.
T Fitting the visual to the material being discussed.
P Talking to the visual.
T None of the given options

50 In order to listen more effectively, you should:

T Minimize distractions
T Talk less
T Pay attention to verbal and nonverbal cues
P All of the given options

51 What does communication breakdown mean?

P We have been ineffective in communication.
T We have been effective in communication.
T We have been helpful in communication.
T We physically broke communication.

52 Which one of the following pattern is especially effective if the audience

already knows that the problem exists?
T Problem/solution order
P Cause/effect order
T Deductive order
T Inductive order
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53. _________________ is often regarded as an undesirable thing, which

prevents the best ideas from being adopted.
P Compromise
T Compulsion MAHMOOD RANA
T Impulsion MSc Mass Communication
Spring 2016
T Perception

54 Which type of communication it would be when co-workers decide to meet

to deal with a problem?
T Upward
P Horizontal
T Downward
T Intra-personal

55 Types of media used to direct information upward are:

P Reports, interoffice memos and supervisor subordinate conferences
T Letters, newspapers and radio
T Newspapers, books and interoffice memos
T TV, radio and wall chalking

56 All of the following statements are the purposes of forming an outline for a
speech EXCEPT one. Which one is it?
T It helps put order to the information.
T It serves as a model to check your work.
T It serves as a guide from which to deliver your speech.
P It helps to build confusion for the listeners.

57 Which of the following is usually related to environmental factors that affect

communication?
T Listener barrier
T Sender barrier
P Physical barrier
T Resistance

58 In general, there are ________________of newspaper indexes:

T Two kinds
P Three kinds
T Many kinds
T None of the given option

59 Diagrams are excellent for conveying all of the following, except :

T Information about size
T Information about shape
T Information about structure
P Information about audience
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60 When centering on the audience, you start by finding _______________

that enable you to identify with them.
T Rare traits
MAHMOOD RANA P Common traits
MSc Mass Communication T Extraordinary character
Spring 2016

61 Which one of the following statement is correct about communication?

T Communication can solve all problems
T Communication skills are not learnt.
P Communication is dynamic, not static.
T Communication is just an information transfer

62 Downward communication flows from people at higher levels to those

at lower levels in an organization. Primary function of downward
communication is to provide:
T Organizational policies and procedures
T Feedback about employees’ performance
T Organizational goals and objectives
P All of the above.

63 Creating and holding a mental image of the person with whom you are
conversing by telephone will:
T Give the impression the other person is important.
P Help you keep the conversation focused on the other person.
T Make your voice sound professional
T Minimize the potential for in-person interruptions

64 _________ is an automatic psychological process of receiving aural stimuli

T Listening
P Hearing
T Speaking
T None of these

65 A thesis statement is a ___________ in sentence form

P Declarative statement
T Direct statement
T Indirect statement
Ambiguity T Straight statement
The quality of being open to more than
one interpretation.

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66 How many levels communication can be divided in?

T Six
P Five
T Four MAHMOOD RANA
MSc Mass Communication
T Three Spring 2016

67 Which of the following involves grasping what the speaker means by seeing
the ideas and information from his/her point of view?
P Listening
T Hearing
T Filtering
T Speaking

88 Mediated communication occurs through: Select correct option:

P Letters, reports, forms and interoffice memoranda
T Letters, newspapers and radio
T Newspapers, books and TV
T TV, radio and wall chalking

89 In a well planned presentation where there is no need to record information

that comes up on the spot, there may be no need for:
T Photographic slides
T Chalk or dry-erase boards
P Transparencies
T CD-ROM or DVD

90 Which one of the following statement defines Environmental psychological

context of interpersonal communication?
T It concerns your reactions to the other person.
T It deals with the psycho-social “where” you are communicating.
P It deals with the physical “where” you are communicating.

91 Where does immediacy come from during a presentation?

T Looking at your notes
T Standing
T Dressing with authority
P Making eye contact

92 Which one of the following is not a part of electronic media?

T Radio
T Television
T Film
P Brochure

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93 The eye is capable of processing 500-million bits of information per

second, however the brain can only compute about _____________ bits of
information per second.
T 400
MAHMOOD RANA
MSc Mass Communication P 500
Spring 2016
T 600
T 650

94 Which type of communication it would be when co-workers decide to meet

to deal with a problem?
T Upward
P Horizontal
T Downward
T Intrapersonal

95 To select a good topic of speech one should keep in mind all of the
following, EXCEPT:
T A topic should be intriguing
T A topic should be appealing
T A topic should not tell too much about a speech
P A topic should be too vague

96 Which of the following is a type of nonverbal communication derived from

the sound of the speaker’s voice?
T Paralegalism
T Parallelism
T Paradigm
P Paralanguage

97 All of the following reduces communication apprehension, except:

T Rehearsing your presentation
T Speaking more often
T Taking speech courses and workshops
P Concentrating on your nervousness

98 In word Audience C stands for

T Creativity
P Customize
T Care
T None of given

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99 All of the following are the types of periodical except: Select correct option:
T Journals
T Magazines
T Newspapers MAHMOOD RANA
MSc Mass Communication
P Note-cards Spring 2016

100 Which one of the following seating is the least comfortable for an audience,
especially for presentations that last longer than an hour?
T U-formation
T Modified T-formation
T Conventional classroom style
P Conventional theater style

101 Which one of the following arrangement is a modification of conventional

classroom seating?
T U-formation
T T-formation
T Modified T-formation
P V-formation (ANS)

102 Which one of the following refers to the seating arrangement in which
people in the audience are seated in rows and columns without tables?
P Theater-style arrangement (ANS)
T Conventional classroom style
T Modified T-formation
T V-formation

103 In a comfortable setting, people in the audience can do all of the following,
EXCEPT:
T See clearly
P Hear on edge (ANS)
T Sit comfortably
T Focus attentively

104 Tributes, acceptance, inspiration, speaking after-dinner, & master of

ceremonies are examples of:
T Informative speech
P Ceremonial speech (ANS)
T Informative speech
T None of the above

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105 Which one of the following is not required to keep conciseness in writing?
T Including only relevant material
P Adding extra and unrelated information
MAHMOOD RANA T Eliminating wordy expressions
MSc Mass Communication
Spring 2016 T Avoiding unnecessary repetition

106 Which one of the following seating is the most common for proactive
presentation delivered to large audiances?
P Conventional Theater Style
T Conventional Classroom Style
T Modified T-Formation
T V-Formation

107 Supporting material can serve which of the following?

T Apply clarity
T Increase interest
T Provide proof
P All of the given options

108 Business Associates can be helpful source for:

P Identifying robable questions and objections
T Can reveal questions and concerns
T It is helpfull to recall the question
T None of the given option

109 Which of the following can help the presenter to avoid a computer
catastrophe?
T Have a contingency plan
T Have back-up technical support available
T Use the internet in real time
P Have a contingency plan and back-up technical support available

110 Visual aids perform which of the following functions?

T Emphasizing important points
T Illustrating how things work
T Illustrating how things related to one another
P All of given option

111 Which of the following is NOT used in oral speaking style?

P Mostly long sentences
T Personal pronouns freely
T Active voice
T Contractions often

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112 A presenter can prepare effective responses by which of the following?

T Anticipating
T Answering
P Recording MAHMOOD RANA
MSc Mass Communication
T Rehearsing Spring 2016

113 All of the following are the common reasons for disruptive behavior EXCEPT
one. Which one is that?
T Resistance to change
T Resentment of the presenter
T Repetition of behavior that is successful for the detractor
P Reappearance of the presenter

114 Diagrams are excellent for conveying all of the following, except :
T Information about size
T Information about shape
P Information about structure
T Information about audience

115 All of the steps are essential to an effective response of questions Except :
T Listen
T Discern
T Anticipation
P Answer

116 While preparing for effective business writing Planning Stage involves all of
the following EXCEPT:
P Choosing appropriate cloths
T Considering your reader
T Determining the appropriate content
T Determining your purpose

117 BCC stands for

P Blind carbon copy
T Blind compiled copy
T Branded carbon copy
T Branded compiled copy

118 Which of the following method of outlining topic involves presenting a

general statement first, followed by specific supporting statements:
P Direct Method
T Indirect Method
T Supporting Method
T Sustaining Method

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MIDTERM - QUIZ & PAST PAPERS Communication Skills

119 His GPA in 2000 (MBA) was 3.9 on a four point scale. Which of the following
is a correct and more concrete example of above statement?
P His GPA was 3.9 on a four scale point
MAHMOOD RANA T His GPA was good in 2000
MSc Mass Communication T He got a good score in his MBA Program
Spring 2016
T All of the given options

120 While writing a persuasive message, which kind of beginning will be more
appropriate?
P Make sure the beginning is appropriate for the situation.
T
T

121 In written communication active verbs help make sentences more

P Specific
T Concise
T Empathetic
T All of the given options

122 Which of the following is most appropriate sequence for effective writing?
T Planning > Drafting > Organizing > Editing > Proofreading
T Planning > Organizing > Drafting > Proofreading > Editing
P Planning > Organizing > Drafting > Editing > Proofreading
T Planning > Drafting > Editing > Organizing > Proofreading

123 Which one of the following options refer to the complimentary close ?
T Dear Sir/Madam
P Yours Sincerely
T Confidential
T Head, Communication Dept.

124 While determining the order of the topics, one should review the outline,
keeping all of the following questions in mind, EXCEPT:
T Are the ideas of equal importance presented in a parallel manner?
T Is the sequence of the topics appropriate for the development method?
T Is the sequence of the topics likely to add clarity to my message?
T Are related topics properly sequenced?
P Mention that replacement copier is on its way

125 BPC is an abbreviation of which of the following :

P Blind Photo Copy
T Blind Paper Copy
T Blind Person Copy
T Blind Pasted Copy

24
MCM 301
Communication Skills QUIZ # 2 > Lectures 19 - 24

1. Which one of the following seating is the most common for proactive
presentation delivered to large audiances?
P Conventional Theater Style
T Conventional Classroom Style MAHMOOD RANA
T Modified T-Formation MSc Mass Communication
Spring 2016
T V-Formation

2 Supporting material can serve which of the following?

T Apply clarity
T Increase interest
T Provide proof
P All of the given options

3 Business Associates can be helpful source for:

P Identifying robable questions and objections
T Can reveal questions and concerns
T It is helpfull to recall the question
T None of the given option

4 Which of the following can help the presenter to avoid a computer

catastrophe?
T Have a contingency plan
T Have back-up technical support available
T Use the internet in real time
P Have a contingency plan and back-up technical support available

5 Visual aids perform which of the following functions?

T Emphasizing important points
T Illustrating how things work
T Illustrating how things related to one another
P All of given option

6 Which of the following is NOT used in oral speaking style?

P Mostly long sentences
T Personal pronouns freely
T Active voice
T Contractions often

7 A presenter can prepare effective responses by which of the following?

T Anticipating
T Answering
P Recording
T Rehearsing

25
 MCM 301
QUIZ # 2 > Lectures 19 - 24 Communication Skills

8 All of the following are the common reasons for disruptive behavior EXCEPT
one. Which one is that?
T Resistance to change

MAHMOOD RANA T Resentment of the presenter

MSc Mass Communication T Repetition of behavior that is successful for the detractor
Spring 2016
P Reappearance of the presenter

9 Diagrams are excellent for conveying all of the following, except :

T Information about size
T Information about shape
P Information about structure
T Information about audience

10 All of the steps are essential to an effective response of questions Except :

T Listen
T Discern
T Anticipation
P Answer

26
MCM 301
Communication Skills QUIZ # 3 > Lectures 26 - 32

1. While preparing for effective business writing Planning Stage involves all of
the following EXCEPT:
P Choosing appropriate cloths
T Considering your reader MAHMOOD RANA
T Determining the appropriate content MSc Mass Communication
Spring 2016
T Determining your purpose

2 BCC stands for

P Blind carbon copy
T Blind compiled copy
T Branded carbon copy
T Branded compiled copy

3 Which of the following method of outlining topic involves presenting a

general statement first, followed by specific supporting statements:
P Direct Method
T Indirect Method
T Supporting Method
T Sustaining Method

4 His GPA in 2000 (MBA) was 3.9 on a four point scale. Which of the following
is a correct and more concrete example of above statement?
P His GPA was 3.9 on a four scale point
T His GPA was good in 2000
T He got a good score in his MBA Program
T All of the given options

5 While writing a persuasive message, which kind of beginning will be more

appropriate?
P Make sure the beginning is appropriate for the situation.
T
T

6 In written communication active verbs help make sentences more

P Specific
T Concise
T Empathetic
T All of the given options

7 Which of the following is most appropriate sequence for effective writing?

T Planning > Drafting > Organizing > Editing > Proofreading
T Planning > Organizing > Drafting > Proofreading > Editing
P Planning > Organizing > Drafting > Editing > Proofreading
T Planning > Drafting > Editing > Organizing > Proofreading

27
 MCM 301
QUIZ # 3 > Lectures 26 - 32 Communication Skills

8 Which one of the following options refer to the complimentary close ?

T Dear Sir/Madam
P Yours Sincerely
MAHMOOD RANA T Confidential
MSc Mass Communication
Spring 2016 T Head, Communication Dept.

9 While determining the order of the topics, one should review the outline,
keeping all of the following questions in mind, EXCEPT:
T Are the ideas of equal importance presented in a parallel manner?
T Is the sequence of the topics appropriate for the development method?
T Is the sequence of the topics likely to add clarity to my message?
T Are related topics properly sequenced?
P Mention that replacement copier is on its way

10 BPC is an abbreviation of which of the following :

P Blind Photo Copy
T Blind Paper Copy
T Blind Person Copy
T Blind Pasted Copy

11 While preparing for effective business writing Drafting Stage involves all of
the following, EXCEPT:
T Developing appropriate beginning paragraph
T Composing the body
T Developing appropriate ending paragraph
P Editing

12 Careful outlining of topics is helpful for all of the given reasons EXCEPT:
T It improves the clarity of message
T It saves writing time
T It enables to emphasize properly the various topics in the message
P It keeps the suspense in message

13 Which of the following method of outlining topic presents the specific

information first, followed by conclusion?
P Direct method
T Indirect method
T Supporting method
T Sustaining method

28
MCM 301
Communication Skills QUIZ # 3 > Lectures 26 - 32

14 All of the following are considered as the core values of correctness, except:
T Proper grammar
T Punctuation
T Spelling MAHMOOD RANA
MSc Mass Communication
P Loudness Ans Spring 2016

15 All of the following guidelines play an important part to make your writing
concrete, EXCEPT:
T Include as much specific information as possible.
T Use active rather than passive verbs.
T Use vivid, image-building words.
T Use passive verbs. Ans

16 Which of the following cannot result from incomplete messages?

T Loss of goodwill
T Loss of valued customers
T Loss of sales
T Gaining good name Ans

17 To begin a disappointed newsletter with a negative information,

______________ a negative situation.
T Eases
T Reduces
P Complicates
T Relieves

18 All of the following steps are found in the planning stage of business
writing, EXCEPT:
T Determine your purpose
T Consider your reader
T Choose your idea
P Proofreading

19 When applied to business messages ‘correctness’ means all of the following,

EXCEPT:
T Use the right level of language
T Check accuracy of words, information and data
T Use correct grammar and punctuation
P Check font style

29
 MCM 301
QUIZ # 3 > Lectures 26 - 32 Communication Skills

20 All of the following guidelines play an important part to make your writing
concrete, EXCEPT:
T Include as much specific information as possible.

MAHMOOD RANA T Use active rather than passive verbs.

MSc Mass Communication T Use vivid, image-building words.
Spring 2016
P Use passive verbs.

21 Which of the following cannot result from incomplete messages?

T Loss of goodwill
T Loss of valued customers
T Loss of sales
P Gaining good name

22 All of the following are Non Essential parts of a letter EXCEPT :

T Addressee notation
T Attention line
T Subject line
P Complimentary close

23 All of the following are the elements of effective written communication,

EXCEPT:
T Courtesy
T Correctness
T Conciseness
P Cleanliness

24 Effective writers visualize the ___________ before starting to write.

T Story
P Reader
T Colours
T Publisher

25 All of the following are considered as some basic truths about human nature
that help us humanize our business messages EXCEPT:
T People are self-centered
T People are defensive
P People are defensive
T People expect courtesy

26 All of the following are essential part of a letter EXCEPT:

T Letterhaed
P Salutation
T Subject Line
T Signature
30
MCM 301
Communication Skills QUIZ # 3 > Lectures 26 - 32

27 Which of the following method is generally preferred when presenting

positibve or good news information?
T Direct method
P Indirect method MAHMOOD RANA
T Supporting method MSc Mass Communication
Spring 2016
T Sustaining method

31
 MCM 301
QUIZ # 4 > Lectures 33 - 40 Communication Skills

1. All of the following are the qualities of effective claim letters EXCEPT:
T An effective claim letter contains you attitude material.
P An effective claim letter presents all the facts pertinent to the situation.
MAHMOOD RANA T An effective claim letter contains threat.
MSc Mass Communication
Spring 2016 T An effective claim letter makes a definite request.

2 The letter of decline must be:

T Straight
P Courteous
T Callous
T Unsympathetic

3 Like all routine messages, routine requests have all of the following EXCEPT:
T An opening
T A body
T A close
P A center

4 With the use of which of the following, we reason from a generalization to a

specific conclusion?
T Analogy
T Logic
T Induction
P Deduction

5 Which of the following method is the best approach for refusing a claim?
T Direct method
T Callous method
T Straight method
P Indirect method

6 Letters of invitation include:

T Speaking invitations
T Informal social invitation
T Formal social invitations
P All of the given options

7 The courteous close of a direct request letter contains all of the following
EXCEPT:
T A specific request
T Information about how you can be reached
T An expression of appreciation or goodwill
P Information about your city

32
MCM 301
Communication Skills QUIZ # 4 > Lectures 33 - 40

8 With the use of which of the following, we reason from specific evidence to
specific evidence.
P Analogy
T Logic MAHMOOD RANA
T Induction MSc Mass Communication
Spring 2016
T Deduction

9 Which of the following methods cannot be used to capture attention in the

opening paragraph of a persuasive message?
Use of color
Use of receiver’s name
Use of conjunction
Use of an interjection

10 Which of the following is the most appropriate opening for an invitation to a

fund raising event.
T Explain the purpose of the event.
P Give details of the event.
T Extend the invitation
T Remind the recipient to bring a checkbook

11 Which of the following calls on human reason or human feelings, basing the
argument on audience needs or sympathies?
P Emotional appeals
T Logical appeals
T Irrational appeals
T Unreasonable appeals

12 What type of goodwill message is to most likely to use an RSVP?

T Condolance
P Invitation
T Appreciation
T Holiday greeting

13 The direct plan can be used for which one of the following:
T Sales messages
T Request refusals
T Claims
P None of the given options

33
 MCM 301
QUIZ # 4 > Lectures 33 - 40 Communication Skills

14 All of the following are the qualities of efective claim letters EXCEPT :
T An effective claim letter contains you attitude material
T An effective claim letter presents all the facts pertinent to the situation
MAHMOOD RANA P An effective claim letter contains threat
MSc Mass Communication
Spring 2016 T An effective claim letter makes a definite request

15 In routine requests, it is advised to use direct approach which means:

P Placing the main idea in opening
T Placing the main idea in middle
T Placing the main idea in the end
T Placing the main idea anywhere according to writer’s choice

16 While writing a letter to inquire about people, one should keep in mind all
of the following EXCEPT:
T Respect humabn rights, both legal and moral
T Ask only for info related to the job
P Stress unrelated information/facts
T Structure the questions arounbd the job

17 The letters written to book some palce like room, hall etc are called:
T Informal social invitation letters
P Reservation letter
T Claim letters
T Order letters

18 All of the following are different types of Buffer EXCEPT:

T Agreement
T Fairness
T Cooperation
P Bad news

18 All of the following are importatn details to include in the letter of invitation
EXCEPT:
T The topic of the presentation
T The date and time of presentation
T The venue of the presentation
P The menu of lunch to be given in theend of presentation

18 Which of the following is to make a netural, non-controversial statement

that is closly related to the point of message?
T Buffer
P Feedback
T Communication
T Talk
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MCM 301
Communication Skills QUIZ # 4 > Lectures 33 - 40

19 Which statemetn would be the best close for an adjustment letter?

T We regret the trouble that the faulty keyboard caused you.
P Your new key board is being air expressed to you
T Your business is appreciated MAHMOOD RANA
MSc Mass Communication
T You may be interested in upgrading your internal memory with our Spring 2016
inexpensive chips

20 Which of the following must NOT be adopted in preparing disappointing

news message?
T Use sales-promotion material whenever appropriate
T Consider using an implicit refusal rather than an explicit refusal
T Capitalize on what you can do for the reader rather than what you can
not do
P Use negative words or phrases.

21 Which of the following is the characteristic of good news letter?

P Begin with good news
T Use slow opening
T Begin with explanatory details or information
T Don’t incorporate a you-viewpoint

22 Which of the following is to make a neutral, non-controversial statement

that is closely related to the point of the message?
P Buffer
T Feedback
T Communication
T Talk

23 In a well written disappointing newsletter, all of the following points are

kept in mind, except:
T Enough detail to make the reason for the refusal logically acceptable.
T Explaining the company’s policy as logical rather than rigid
P Offering an apology for the decision
T Avoiding negative personal expressions

24 Order letters are comprised of all of the following distinct content

components, except:
T Pertinent information about the items being ordered
T Directions for shipping the merchandize
P Quality report of the items
T Method of payment

35
 MCM 301
MIDTERM - QUIZ & PAST PAPERS Communication Skills

The Manuscript Speech?

Manuscript means “handwritten or typed”. It is the most formal type of speech if
you want to have control on your speech. It is also helpful when you are going to
talk on sensitive subject and have precise control over words.
MAHMOOD RANA
MSc Mass Communication
Spring 2016 When giving a manuscript speech, a speaker reads from a prepared document
or teleprompter. The speech is delivered exactly as it is presented in the text.
Speaker has little chance to have eye contact with the audience. It limits
to observe the audience and evaluate feedback and adjust your message
accordingly.

You need to observe the following points if going to deliver Manuscript Speech:
1 Write a draft outlining the speech.
2 Type text in large letters with double or triple space with wide margins and
single side of the page.
3 Read sentence by sentence and make adjustment.
4 Practice several times in front of mirror or friend to improve the delivery and
to have better eye contact.
5 Mark the points where to stop, look at the audience and have nonverbal
expression.

The Memorized Speech?

A memorized speech is a speech that is recited from memory rather than
reading from cue cards or of notes. It is not highly recommended method.
Unless if your are a trained speaker and delivering that speech again and again.

It is the poorest delivery of method. The speaker always focus on his memorized
sentences and have fear to forget some points. In this mode speech is delivered
at robotic tone.

The disadvantages of memorized speech are:

1 Difficult to memorize speech.
2 Possibility of forgetting speech or its important points.
3 Loses the conventional method to deliver the speech.

What is Impromptu Speech?

An impromptu speech means “Unexpected Speech”. This is a speech that has no
advanced planning or practice. You don’t have time to analyze your audience,
organize your speech. Speakers needs to be fast thinker to deliver his speech.
It is common for impromptu speeches to be given at meetings, gatherings or
events by prominent members.
Byzantium
1. The Byzantine Empire.
Points to remember when delivering Impromptu Speech.
2. An ancient city of Thrace on the site of
• Find out the topic hint and write them on a paper if you have time.
present T day Istanbul, Turkey. • Begin to apply the guidelines while walking or turning to face the audience.
It was founded by the Greeks in the • Find out an introductory sentence and ending line of your speech. Fill in the
seventh century bc and taken by the middle space with many points you can add according to the topic.
Romans in ad 196. • Move directly to the topic, objective, & key points.

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MCM 301
Communication Skills MIDTERM - QUIZ & PAST PAPERS

• Try to get the audience involved and always make eye-contact with them.
• Watch for feedback to know what to repeat or clarify.

What is Extemporaneous Speech? MAHMOOD RANA

Extemporaneous Speaking provides 30 minutes of preparation time, followed MSc Mass Communication
Spring 2016
by a seven-minute speech. When preparation starts, speakers are offered three
questions to answer.

The extemporaneous speech is a perfect balance. This speech involves the

speaker’s use of notes and some details to deliver a speech.

• A speaker uses note cards.

• Create speech by writing outline with key points.
• Following key words and points on the cards and explain in his words.
• No need to memorize to use fix words.
• Have time to practice before facing audience.
• Natural way of action with full interaction with audience.

What is Communication?
Communication is derived from the Latin word ‘Communico’ which means
“To Share”. Hence the word “communication” means: The Process of Sharing
Information – ideas, dealings, thoughts, needs, etc. Communication is a process,
which involves sharing of information between people through a continuous
activity of speaking, listening, and understanding.

The Communication Process or Cycle

Communication is the only source in todays life for a successful person to send
his message to others and get their feedback. For this we need to communicate
effectively and learn how to Talk Well and Talk Wise. Problems arises when
communication process fails. Basically the sender exchange information with
receiver through channels. Other person must be able to receive the information
properly and understand as required by the sender.

Communication is a Process which means we need to follow certain rules with

particular order to get results. The main steps involved in the communication
process are Idea, Encoding, Channel, Decoding and Feedback.
1. Idea
Information exists in the mind of the sender (who is the source). This can be
a concept, idea, information, or feelings. The sender first develops the idea in
his brain and thinks what type of information wants to send. This is called the
planning stage.
2. Encoding:
Encoding means converting the idea into message that can be communicate to
others. The source initiates a message by encoding the idea (thought) in words
or symbols and sends it to a receiver.

The message is the actual physical product from the source encoding. The
message can be oral, written, symbolic or nonverbal. For example, when we

37
 MCM 301
MIDTERM - QUIZ & PAST PAPERS Communication Skills

talk, speech is the message; when we write, the words and sentences are the
message; when we give gesture, movements of our arms and face expression is
the message; when a child cries, the crying is the message. Remember message
could be in one form or combination of more than one forms.
MAHMOOD RANA
MSc Mass Communication 3. The Channel
Spring 2016
Channel is the medium (link) of sending message to receiver. This link could be
oral or written or gesture. It is the next step to take, once sender convert its idea/
thought into message.

The sender chooses the channel (method) suitable to convey message to the
receiver according to his requirement. It is called transmission of message.

Some of the channels used for communication are:

Telephone/Video Phone: If feedback is required immediately and verbally.
Immediate transmission of written message (Emails, Scanned Copies)
Written Message: To make permanent record of the message (Letters)
Personal Meeting: If needs to persuade or negotiate (Face-to-Face)
Letters: For remote/wide area with personal touch. (Decisions, Information)
Contract: Written on paper for agreement. (Mutual Agreements)
4. Receiving
Once sender send the message the receiver must be able to receive the message
properly. The message can be received in the form of writing, hearing, seeing,
feeling (or combinations of some or all). If a message is verbal and the receiver is
unable to listen it is no use.

5. Decoding
Once message received, the receiver interprets the message and try to
understand according to his abilities. Thus act of understanding messages
(Sound, Words, Gestures or Symbols) is called Decoding. Therefore, Listeners,
Viewers and readers are called Decoders.

Effective communication takes place when sender and receiver both understand
the same meaning.

Feedback
The final step of communication process is feedback. This feedback will tell the
sender that the message is received and understood by the receiver with its
importance. It increases the effectiveness of communication.

Feedback is a two-way communication. We can also say that while effective

communication is taking place, the user and sender both are involved in Intra-
Personal Communication and Inter-Personal Communication. Because at the
same time they are sender as well as receiver. They are talking to themselves and
others also.

Intra-personal (Intrapersonal) Communication

Intra-personal Communication means “talking to yourself”. Intra means “within”
and Intra-Personal “within the person”. When we think, initiate, send and receive
messages, we are talking to our self.

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MCM 301
Communication Skills MIDTERM - QUIZ & PAST PAPERS

Interpersonal Communication.
When two people (or few) talk to each other or face-to-face it is called Inter-
Personal Communication. Conversations, dialogue and discussions are part of
Inter-Personal Communication.
MAHMOOD RANA
MSc Mass Communication
NOISE Spring 2016
It is anything which interfere in the sending, receiving or interpreting of a
message. Noise may be internal (poor language, misprinted text, or maybe a
typographical mistake) or external (environment noise, fault in tools used for
communication). It can hinder the development of thought, make encoding
faulty, interruption in transmission or inaccurate reception.

What is Mediated Communication?

When two or few people communicate with each other with the use of
information communication technology . It could be a use of mechanical or
electrical channel to transmit or receive messages, e.g. telephone, radio, TV etc.

Drawback of Mediated Communication

• This level of communication occurs when two (or a few) people use some
intermediate means for carrying their messages. They do not communicate
face to face and thus do not have direct feedback.
• Mediated communication often uses a mechanical or electrical device to
transmit or receive messages.
• Examples include the telephone, closed-circuit television, radio, radar, and
the communication satellite.
• Mediated communication also occurs through letters, reports, forms, and
interoffice memorandum.

What is Mass Communication?

Mass communication is the process by which a person, group of people or an
organization create a message and transmit through some type of medium to
a large, anonymous, unknown people regardless of their age, gender, culture
boundaries.

What is Mass Media?

Mass Media are the mediums or media used for mass communication like
newspaper, magazine, radio, television, Internet, Mobile, etc.

What basic characteristics distinguish nonverbal from verbal

communication?
The foundation of any successful relationship is a good communication
whether personal or professional. Nonverbal communication is an interpersonal
communication through nonlinguistic means and in verbal communication we
use words (in writing or spoken) to communicate.

Our nonverbal communication plays an important role—our facial expressions,

gestures, eye contact, posture, and tone of voice—that speaks loudly. If there is
contradiction, the nonverbal message expresses true feelings more accurately
describe the person than its verbal message.

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 MCM 301
MIDTERM - QUIZ & PAST PAPERS Communication Skills

Define Citation?
A “citation” is the way you inform your readers that certain material in your work
MAHMOOD RANA came from another source. It also inform your readers that from where this piece
MSc Mass Communication
Spring 2016 of information came, including:

• information about the author

• the title of the work
• Information about the Publishing Company that published the source
• Date of Publication of your information
• Reference to page numbers of the material you are borrowing

What is the body?

Before you select the body of your speech, you need to make outline your
information. Once you select the topic, prepare your thesis and select the main
points the necessary work is done.

Now create an outline. An outline serves three purposes for a speech:

1. Put your information in order
2. Work as a model to check your work.
3. Serves as a guide according which you deliver speech.

Next step is to select the specific organizational pattern. That will help create
meaning for your audience.
• Spatial
• Chronological
• Topical
• Logical

Spatial order
In this pattern items are arranged according to their physical position or
relationship of your topic. For instance, if your are going to describe a building,
you might start from roof to the basement or from basement to the roof. It
means organizing the information while keeping its physical properties in mind.

If you are throwing light on a trend, or a movement, you might arrange your
information describing the movement that it came from east to west or from
north to south. For example:

Topic: Accents
Thesis: Accents are different throughout the country.

Spatial order:
I. Accents in the East have certain characteristics.
II. Accents in the West have certain characteristics.
III. Accents in the North have certain characteristics.
IV. Accents in the South have certain characteristics.

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MCM 301
Communication Skills MIDTERM - QUIZ & PAST PAPERS

Chronological Order
The arrangement of things following one after another in time. Like Information
about historical movement in a time sequence.
MAHMOOD RANA
MSc Mass Communication
Spring 2016
Topic: History of Lahore
Thesis: Rapid change in Lahore over the period of last ten years

I. Major roads were reconstructed 10 years ago.

II. Connected to the motorways five Five years ago.
III. It is the busiest city of the country today.

Topical Order
Method of arranging information according to its main topics and subtopics,
following by logical steps or categories.

Topic: Earth quake victims

Thesis: The Band-Aid Benefit Concert helped a lot towards the rehabilitation
I. 1st main point discusses Band-Aid administration
II. 2nd main point discusses performers
III. 3rd main point discusses sponsors
IV. 4th main point discusses audience

Logical order
This method is effective if you want to persuade your audience that a problem
exists and you talk about its causes and possible solutions. At the end you
propose the best solution.

There are several types of logical order:

• Problem/solution
• Cause/effect
• Deductive
• Inductive

The following steps are involved in problem/solution organization:

I. Define the problem.
II. Show the possible solutions.
III. Propose the best solution to the problem.

Topic: Fad Diets

Thesis: Fad diets can be dangerous to your health.
I. Fad dieting is a serious, widespread problem affecting people’s health.
II. There are alternative solutions to the problem of being overweight.
III. People should seek professional medical advice in selecting the best way for
them to lose weight.

Faulty Communication causes the most problems Discuss

Most of the problems arises in an organization are the result of failing to
communicate. Faulty communication is the main reason to most of the
problems and it create confusion and mislead people.

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 MCM 301
MIDTERM - QUIZ & PAST PAPERS Communication Skills

Communication is sharing information and ideas from one person to another

person. It involves sender, encoding, channel, receiver and decoding. Effective
communication occurs only when the receiver understands the message exactly
MAHMOOD RANA as send by sender and the message delivered without any hindrance in the
MSc Mass Communication
Spring 2016 channel or noise.

Define Critical Listening

Critical listening is a form of listening when we want to make analysis,
critical thinking and judgment. It is needed when suspect a biased source of
information. Critical listening is also associated to detect propaganda devices
used by a communicator.

It occurs when you still want to understand what the other person is saying, but
also have some reason or responsibility to evaluate what is being said to you
and how it is being said. For example, if there’s an upcoming election and you
need to decide who to vote for, you probably use some form of critical listening
when you watch a televised debate. You listen, AND you evaluate.

Guidelines for critical listening

• Recognize your own biases.
• Keep your mind open and avoid filtering out unwanted information
• Listen carefully and critically when you need to make evaluations and
judgments.
• Analyze the audience and adapt the message to the listeners.
• Clearly organize the speech so that the listeners can follow the train of
thought.
• What is the speaker motive and what he is looking from the audience? Is he
giving you information or trying to persuade?
• Must be active listener, knows different meanings of the words and be able
to read between the lines
• Is the message supported by evidence, reasoning, clearly and logically
stated?
• Does the speakers verbal and nonverbal messages are matching with each
other?

Q1 What is Introduction to speech?

Q2 What are the Sender barriers?

Q.3 Write about importance of Listening skills

Q4 Discus the Barriers to Communication

Q5 What do you understand by interpersonal communication?

42