SUMMER INTERNSHIP PROJECT REPORT

AT

The Outlook Group

A Project Report Submitted In Partial Fulfillment of the Requirements
For The Award of the

POST GRADUATE DIPLOMA IN MANAGEMENT

TO

RAMAIAH INSTITUTE OF MANAGEMENT

BY

Diksha Srivastava
REG.NO. 201126

BATCH 2020-22

Under the guidance of

Prof. Dr. Kumuda P R

RAMAIAH INSTITUTE OF MANAGEMENT

NEW BEL ROAD, BANGALORE-560054

 September 2020

CERTIFICATE

This is to certify that Diksha Srivastava, 201126 of 2020-22, has undertaken the
project title “ The Impact of Social Media on Employer- Employee Relationship”
conducted at “Outlook Group” submitted in partial fulfillment of the
requirements for the award of the Post Graduate Diploma in Mangement to
Ramaiah Institute of Management, is a record of bonafide internship carried
out under my supervision and guidance. She has attended the required
guidance sessions held. This report has not been submitted for the award of any
other degree/diploma/fellowship or similar titles or prizes.

Guide Signature:- ____________________

Prof. Dr. Kumuda P R

 POST GRADUATE DIPLOMA IN MANAGEMENT

TO

RAMAIAH INSTITUTE OF MANAGEMENT

Is a record of bonafide internship carried out under my supervision and

guidance. He/She has attended the required guidance sessions held. This
report has not been submitted for the award of any other
degree/diploma/fellowship or similar titles or prizes.

Guide’s Signature:

Name:

Qualification:
 STUDENT’S DECLARATION

I hereby declare that the Project Report conducted at “The Outlook Group”

Under the guidance of…Dr. Kumuda P R

Submitted in Partial fulfillment of the requirements for the

POST GRADUATE DIPLOMA IN MANAGEMENT

TO

RAMAIAH INSTITUTE OF MANAGEMENT

is my original work and the same has not been submitted for the award of any
other Degree/Diploma/Fellowship or other similar titles or prizes

Signature of the Student

Place: Bangalore STUDENT NAME (IN CAPITAL LETTERS):

Date: Reg. No.:

 ACKNOWLEDGEMENT

I extend my special gratitude to our Director Dr. Manasa Nagabhushanam for

inspiring me to take up this project and also for their able guidance and
support in completing this internship.

I wish to acknowledge my sincere gratitude and indebtedness to my project

guide Prof. Dr. Kumuda P R .of RAMAIAH INSTITUTE OF MANAGEMENT,
Bangalore for his/her valuable guidance and constructive suggestions in the
preparation of project report.

STUDENT NAME: Diksha Srivastava

Register Number: 201126

 TABLE OF CONTENTS

S.No. TOPIC Page No.

1. CHAPTER I - INDUSTRY ANALYSIS
Application of the Michael E. Porter’s Five Forces
Model to the Industry:

1. Competition in the industry

2. Potential of new entrants into industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products
2. CHAPTER II – COMPANY ANALYSIS

3. CHAPTER III – TASKS ACCOMPLISHED

DURING INTERNSHIP
i. Roles and Responsibilities
ii. Description of tasks handled
iii. Contribution to the Organization
4. CHAPTER IV – ANALYSIS OF THE
RESEARCH UNDERTAKEN
i. Introduction
ii. Research Design
iii. Analysis of Data
iv.Findings, Conclusions and Recommendations
 EXECUTIVE SUMMARY
The Outlook Group is a print media industry which publishes several magazine on weekly, monthly and
yearly basis. They have specific areas magazine like Money Magazine, Business Magazine, Hindi
Magazines etc..The inaugural issue of Outlook was published in October 1995, with Vinod Mehta as the
editor-in-chief. The Rajan Raheja Group owns the company. Outlook Publishing (India) Pvt. Ltd. is the
publisher. It includes stuff from sports, politics, film, and a variety of other topics.

Vision: To become a global conglomerate with a strong business focus.

Mission: - To provide exceptional value to customers, employees, stakeholders, and society as a whole -
To build strong ties with our business partners - To build a solid organisation - To develop a strong team
of employees via learning and grooming.

Values:

- Integrity
- Excellence
- Team work
- High achievement
- Maintaining Shareholder wealth

My role in the company is to make sale of the magazines to the maximum target possible in order to
have a better performance skill although having human resource profile.

We performed several appraisel strategy task, the importance of staffing in the organization and also
understood about how the pressure is handled by the employees in the industry of print media and
other work places.

A study was done on the work life balance of the the people working in their everyday activities.

Roles:-

 Handled the sales of outlook group magazInes. Personally sold more that 100 copies
 Took initiative to come up with a new clubbed sales technique where online and offline
subscription both were offered at the price one. This technique saw more than 15%
increase in the subscription numbers.
 Chapter 1:-
INDUSTRY ANALYSIS
Print Media Industry

 Brief history on print media

MilIvo madarchodicevic, a veteran of the Bosnian and Croatian comic industries, formed Print
Media, a Bosnian comic and graphic book publishing firm. Plavi, a science fiction anthology,
was published in Bosnia and Herzegovina, and STRIP Magazine was published in Bosnia and
Herzegovina and the United Kingdom. nn

(The firm began operations in the UK in 2010, producing six issues of the adventure anthology
Strip Magazine for direct sale in comic shops in its inaugural volume, after publishing a variety
of comic publications in Bosnia.)

The title combined action and adventure comics with profiles on comic authors, and was
modelled after European magazines of the same type, with a hint to the weekly British comix.
One of the oldest and most fundamental kinds of mass communication is print media.
Newspapers, weeklies, magazines, monthlies, and other types of printed periodicals are
included. With more in-depth reporting and analysis, print media has the advantage of leaving
a longer impression on the reader's mind. Advertising, the media, and even life itself would be
different if the printed word didn't exist. Newspapers, magazines, and books are used to teach
us about our world. Looking at adverts in the mail helps us determine what we want to
purchase. The way we learn, think, and act in today's society has been affected by printed
media.

It all started out so innocently enough. In the year 105 A.D., a Chinese official named Ts'ai Lun
is credited with inventing paper. Pi Sheng created the first movable type forty years later. It
would take hundreds of years for printing to reach Europe, in the shape of a paper mill in Italy,
in 1276, and another two hundred years for printing to reach Europe in the form of a printing
press in Germany. The Industrial Revolution would usher in a new era for type and publication,
particularly with Lord Stanhope’s invention of the first all cast-iron printing press, doubling the
usable paper size and drastically reducing the use of manual labor. With Lord Stanhope's
development of the first all-cast-iron printing press, the Industrial Revolution would usher in a
new era for type and publication, tripling the usable paper size and substantially reducing the
use of manual labour.
The halftone method was invented in 1880, allowing the first photo to be reproduced in a full
spectrum of tones. As a result, a surge of sensationalist tabloids emerged, as well as a new
craze: celebrities. With great success, tabloids such as the New York Daily News and the New
York Daily Mirror published picture spreads (sometimes actual, sometimes composographs or
distortions) of celebrities such as Rudolph Valentino.

The late nineteenth century and the twentieth century. Television, radio, cinema, newspapers,
magazines, and Internet-based Websites/portals are among the several sorts of mass media
communications in India. Since the late 18th century, India has had a vibrant media. Around
India, print media first emerged in 1780. In 1927, radio transmission began. India's media is
one of the world's oldest. It predates Ashoka's reign by a long time. [1][2] Many of the media
outlets are owned by for-profit corporations that benefit from advertising, subscriptions, and
the sale of copyrighted content.

The Registrar of Newspapers for India had over 100,000 publications registered as of March 31,
2018. India is ranked second. India's print media, India's print media, India's print media, India's
print media List of Indian newspapers and List of Indian newspapers by circulation

More information can be found at Press Trust of India, United News of India, and
Category:Indian Magazines.

Hicky's Bengal Gazette, launched in 1780 under the British Raj by James Augustus Hicky, was
the first newspaper printed in India.

The India Gazette, The Calcutta Gazette, The Madras Courier (1785), and The Bombay Herald
(1789) were among the first to appear. [6] These newspapers reported on the British-
controlled territories. The Bombay Samachar, which was created in 1822 and is currently
published in Gujarati, is Asia's oldest newspaper. Udant Mart was founded on May 30, 1826.
Some elements of the Indian media, which are controlled by businesses, politicians, and
government bureaucrats, have been chastised for biassed, motivated reporting, acting as if
they are owned by one party or the ruling party, and selective presenting. Despite India's
assistance following the deadly earthquake in Nepal on April 25, 2015, Nepalese tweets
effectively said, "Go home, Indian media." Disturbed by corruption, Delhi Chief Minister Arvind
Kejriwal proposed a public trial of Indian media on 3 May 2015. Arun Jaitley, the then-I&B
Minister, echoed similar words on May 8, 2015, claiming that there was a "flood of channels
but a scarcity of information." The term "printing" refers to the process of making multiple
copies of textual or visual content. Relief printing (the subject of this article), intaglio,
lithography, and screen process printing are the four traditional types of printing. Type,
stereotype, electrotype, and letterpress are all types of relief printing. Flexible rubber plates
and quick-drying inks are used in flexographic printing, which is a type of rotary letterpress
printing.
  Application of Michael E Porter’s five forces model of the Industry.

Michael E.Porter’s Five Forces Model to the Industry:

1. Competition in the industry
 Competition from international brands and from the companies in the same industry such
as India today etc
 Different types of products or services provided varies from one industry to another
 Quality differences will be a competition

2. Threat of New entrants:

 Low costs of entry

 Lack of customer loyalty to existing brands than the new one
 Entry of more experienced companies in the industry

3. Power of suppliers:

 More power of bargaining

 More number of suppliers in this industry i.e. companies can shift from one to another
supplier based on price differences

4. Power of customers
  Can change their buying decisions at any time
 Great bargaining power
 Can change their brand preferences based on prices and discounts offered

5. Threat of substitute products:

 Advancement of technology in the industry

 Various social media channels providing the same content
 Different companies providing substitute products such as newspapers etc.
Publishing industry is cyclical and divided into two sectors namely traditional print media and
printing sector. Print media is a well established industry in India. The print industry mainly
includes newspapers, books and magazine publishing. Print media is highly fragmented due to
varied number of languages in the country. Whereas the printing business mainly focuses on
the physical production of India. When coming to magazines in the industry in India recorded
revenue of 5 billion Indian rupees in 2020.When compared to previous years the revenue of
magazines in the year 2020 has declined. The primary objective of the government campaigns
through print media is to secure the most possible coverage of the content or message through
newspapers and periodicals of current affairs as well as science, art, literature, sports, films,
cultural affairs, etc. The Ministry of Information & Broadcasting recently released the new
‘Print Media Advertisement policy’ of the Government of India which will be implemented on
august 1st, 2020. As stated in the new guidelines, social media platforms with 25 million
monthly unique users will be eligible for government advertisements and also to promote
the equity and fairness among various categories of newspapers or periodicals. 

From the graph(1) in annexure we can say that the statics of print media industry is keep on
increasing till 2017, later it started decreasing slightly from 2018 and decreased in a high level
in the year 2020, later on it started increasing slowly from 2021.

Some of the major players in the industry in India are as follows:

Magazine Publishing House

A&M Spectrum Magazines

Business World Ananda Bazar Patrika

The Week Malayala Manorama

 Business Today Living Media

Computers Today Living Media

Cosmopolitan Living Media

Digit Jassubhai Digital Media

Economic & Political Weekly Sameeksha Trust

Femina Bennett Coleman & Co.

Major Indian Newspapers

Newspaper Publishing House

Asian Age Asian Age Holdings

Business Standard Business Standard Ltd.

Financial Express RPG promoted Indian Express Group

Hindu Business Line Hindu Group

Hindustan Times K K Birla promoted HT Media Ltd.

Indian Express RPG promoted Indian Express Group

Navbharat Times Bennett Coleman & Co.

Pioneer CMYK Printech

Telegraph Ananda Bazar Patrika

 The Hindu Hindu Group

The Economic Times Bennett Coleman & Co.

Chapter-2

COMPANY ANALYSIS

RAJAN RAHEJA GROUP:

Rajan Raheja began his career in the construction industry. His Rajan Raheja business has
expanded into manufacturing, media, and financial services after establishing a strong position
in the market. In India, the company is a significant and influential media player. Among the
diverse businesses are:
Companies that make things:
-Prism Johnson is a limited company. It consists of Prism cement, H&R Johnson (India) Ltd
(India's leading provider of ceramic tiles), and RMC Ready-mix (India) pvt.ltd.
-Exide industries include: Supreme Petrochem ltd.: Largest processor of plastic materials
Supreme Petrochem ltd.: Strongest brand in the automotive and industrial fields

Media:

 Outlook publications
 Asian Satellite Communications

Insurance:

 Raheja QBE
 Exide life insurance company ltd

Retail and wholesale:

 Tile Bazaar
 Globus Stores
 Health and Glow

Raheja group holds 36.75% in EIH associated hotels ltd.

OUTLOOK
The inaugural issue of Outlook was published in October 1995, with Vinod Mehta as the editor-
in-chief. The Rajan Raheja Group owns the company. Outlook Publishing (India) Pvt. Ltd. is the
publisher. It includes stuff from sports, politics, film, and a variety of other topics.

Vision: To become a global conglomerate with a strong business focus.

Mission: - To provide exceptional value to customers, employees, stakeholders, and society as
a whole - To build strong ties with our business partners - To build a solid organisation - To
develop a strong team of employees via learning and grooming

Values:

- Integrity
- Excellence
- Team work
- High achievement
- Maintaining Shareholder wealth

PRODUCTS:

Outlook Weekly: It is India’s premier fully loaded newsmagazine. For around 25 years,
continues to consistently drive the news, provoke, engage and thrill its readers. Basically a
sectional magazine covers vivid description of Technology, Lifestyle, Science, Politics, National,
International, Sports, etc.

Outlook Traveller: It is India’s No. 1 travel magazine, has been the standard bearer for travel
writing in India for well over a decade. In a rapidly changing environment, it has kept the
quality of content foremost in its coverage, even as it has evolved, adding new elements while
strengthening its core. The guides are in-depth and written from a traveller’s point of view
giving details on places to visit, best season to visit, How to reach, Where to stay, shop and eat,
contact details of hotels etc.

Outlook Business: It is an insightful, thought provoking, compelling, in-depth business

magazine which delivers fresh perspective, coupled with a holistic approach. Outlook Business
is the Business Magazine for Decision Makers. A holistic approach ensures all influences on
business: economic, political, regulatory and markets driven are examined. Views from the best
in industry supplement strong analytical in-house features. Outlook Business incorporates a
global perspective in all its content.

Outlook Money: It is India’s 1st and Only Personal Finance magazine, Outlook Money has
relentlessly helped its readers make smart investments. Its stories are focused on giving the
reader specific and actionable tips that they can use to make their money grow. Outlook
Money acts as the reader’s money manager, helping them invest well, borrow wisely and
spend smartly.
Outlook Hindi: It is the only National Hindi Language magazine, which has original Hindi
content (not translated from English publication). With Credibility and Exclusive matter for vast
readership all over India , it is a complete magazine for influential Politicians , Businessman ,
Scholars , people in Literary and Cultural field , Teachers – Students , Medical and legal
professionals, and Women. Established in 2002 , Outlook Hindi tracks a wide range issues from
Politics , Economy, Finance, Education , Health , Development, Foreign Affairs, Cinema ,
Theater, Literature , Satire ,Spiritualism , Astrology and lot of exclusive items with colorful
Photo Features .

The
 Distribution: Outlook has two ways of distribution Subscription and Retailing. Subscription
contributes 20% of the revenue where as 30% revenue contributes to Retailing.

Price: Pricing strategy is based on the price of the competitors. At present the price of the
magazines are as follows for 1year, 2year, 3years, and 5 years:

- Outlook weekly: Rs.2499, Rs.4799, Rs.6649, Rs.9549

- Traveller monthly: Rs.1099, Rs.2149, Rs.2849, Rs.4449
- Money monthly: Rs.549, Rs.1049, Rs.1449, Rs.2149
- Business monthly: Rs.999, Rs.1699, Rs.2199, Rs.3300
- Hindi fortnightly: Rs.549, Rs.1049, Rs.1449, Rs.2149

It offers a cash discount of Rs.100, Rs.200, Rs.500, Rs.750 and Rs.1000 based on the given
subscription value range between 1299 to Rs.9549 and above.

Product: The outlook has various products which is divided into 5 types, mainly Outlook
weekly, Money monthly, Traveler monthly, Business monthly and Hindi fortnightly.

Promotion: It promotes the brand by offering various cash discounts to customers, giving gifts
like Druffle Strolley and Traveler bag if they purchase the product within the provided range of
subscription.

Financials: Financial information of OUTLOOK PUBLISHING (INDIA) PRIVATE LIMITED for the
financial year ending on 31 March, 2020 is as follows:

 Revenue / turnover of OUTLOOK PUBLISHING (INDIA) PRIVATE LIMITED is INR 1 cr - 100 cr

 Authorized share capital is INR 132.50 cr 
 Total paid-up capital is INR 101.13 cr.
 Net worth of the company has increased by 11.53 %
 EBITDA of the company has decreased by -52.52 %
 Total assets of the company has decreased by -19.27 %
 Liabilities of the company has decreased by -13.12 %

Customers:

1. The CRM system urges associations to keep in contact with clients, cycles and income
growth.CRM assumes a basic part in the print media, particularly in the magazine business. By
keeping close binds with clients, particularly in regards to not just the support of Outlook
customer structures, client conduct can likewise give its patterns, requirements and fulfillment
with the undertaking or the undeniable administration of photographs.

2. Computerized Subscription (E-Magazine) including the business area where customary print
diaries are contracting, as of July 2015, Outlook Group dispatched its application with a general
rating of 4.1, and all the substance of the magazine is accessible in its application, yet just in
English and Hindi.

3. Gift Offer on Subscription. After the examination of the purchaser's buying conduct from the
Outlook data set, it was expected that the most genuine and steadfast endorsers come from
the east and south of the country for Outlook Money, business diaries and Traveler. factor,
regardless, in the north of India, it is fundamental the Co-advancement with the goal that the
customers of the North part search for a superior thought about the customer, in this way
Outlook dispatched a few proposals of gifts of the membership of Outlook Magazine.

Competitors: Main competitors of this industry are as follows:

 India Today: It is competing with outlook magazine. India Today is a weekly Indian
English-language news magazine published by Living Media India Limited It is widely
circulated magazine in India, with a readers of close to 8 million In 2014, India
Today launched a new online opinion-orientated site called the DailyO. India today is
now days provided with the entire major Indian languages.
 Business Today: Business today is an Indian fortnightly business magazine published
by Living Media India Limited in publication since 1992.It had a second quarter 2010 readers
of 338,000 per issue, ninth among English-language magazines in India. Business today
has the highest circulation in India.
  The week: The Week magazine is published by Malayala Manorama Group of Kerala. It
was published in 1982. It is also one of the largest circulated English magazines in India
according to Audit Bureau of circulations.

Technology: Outlook uses technology to print digital subscription magazines and also to print
them. It uses technology to connect with customers and to take their feedback for further
process, to change the designing process according to the preference of the customers. They
look to promote the latest news, trends, current affairs and success stories of all the successful
people to motivate people.

Human Resources:

 Recruits, interviews hire and trains new staff in the concerned department.
 Oversees the daily workflow of the particular department.
 Provides timely performance evaluations.
 Provides feedback to all the employees
 Handles discipline and termination of employees according to the company policy.

Organizational Hierarchy:

EDITOR-IN-CHIEF: Ruben Banerjee

MANAGING EDITOR: Sunil Menon

EXECUTIVE EDITOR: Satish Padmanabhan

CHIEF EXECUTIVE OFFICER: Indranil Roy
PUBLISHER: Sandip Kumar Ghosh
SENIOR VICE PRESIDENT: Meenakshie Akash
VICE PRESIDENTS: Shrutika Dewan, Diwan Singh Bisht
SR GENERAL MANAGERS: Debabani Tagore, Kabir Khattar (Corp)
GENERAL MANAGERS: Sasidharan Kollery, Shashank Dixit, Shailender Vohra
CIRCULATION & SUBSCRIPTION: Gagan Kohli, Kapil Dhal (North), G. Ramesh (South) &
Arun Kumar Jha (East)
 President (Personal President (Home President (Enterprise
Business) Business) Business)

Sr.Vice President

Vice President

General Manager

Manager

Deputy General
Manager

Assistant
GeneralManager
Manager
Senior Manager

Manager

SWOT Analysis:

Strengths:

 Provides quality content

 Well offered customer service
 Loyalty programmes
 Fast delivery system in case of magazines
 Flexibility to change address multiple times
 No delivery charges for each and every order
 Cash discounts when bought within the provided subscription value

Weakness:

 Delay in delivery of gifts

 Price of outlook weekly is high when compared to other outlook subscription prices
  Sometimes delay in delivery of magazines in case of change in address

Opportunities:

 It can expand the organization internationally

 It can also introduce new type of magazines related to fashion etc
 Can make use of the latest technology for printing and improving more of quality

Threats:

 Main competitors in the same industry such as India today, business today, frontline etc.
 Advancement in technology because of this more people will prefer usage of mobile
phones to know about latest news
 Competition from international brands.
 Chapter-3

ROLES AND RESPONSIBILITY

 Handled the sales of outlook group magazInes. Personally sold more that 100 copies
 Took initiative to come up with a new clubbed sales technique where online and offline
subscription both were offered at the price one. This technique saw more than 15%
increase in the subscription numbers.
 Done tasks related to customer relationship management, such as what are all the
strategies taken by the company to maintain customer retention for the first three
weeks of our internship
 Contacted customers and asked them to buy magazines
 Learned how to deal with people patiently
 Done tasks related to rmployees appraisel strategy, such as what are all the strategies
taken by the company to maintain the appraisel of the employees
 Tasks connected to the worklife balance of the employees and pressure handled by
them in day-to-day life.
 Tasks linked to the need of having staffing in the company and its benefits.
 Talent benchmarking, talent assessment and interviewing, conduct sourcing activities to fill
open positions. Work force requirement identification.

We were able to contribute to the organisation by generating multiple sales from a variety of
customers thanks to these responsibilities. Outlook's products, as well as the numerous
monetary discounts and incentives they offered for the subscription price, gained in popularity.
 Chapter-4
INTRODUCTION- Conceptual Introduction to the research topic
The study mainly focuses on the work life balance of the employees. Social media is now-a-
days the basic pastime and approachable activity on every break people get from their work.
The study mentions all the aspects of the employees using social media and how it is affecting
the employer employee relationship. Sometimes, it happens like due to the social media
verification of the employess in the company may are not comfortable with the act because,
personal life is affected with it. But, for the sake of job employees have to compromise.

Companies must respect the applicant's privacy and recognise that people behave differently in
different situations. One key factor to remember is that hiring decisions cannot be made
entirely on the basis of content shared on social media. Legal rights protect candidates, and
they should be given the opportunity to defend themselves. HR professionals should also check
the identity of candidates (people with similar names) and persons with phoney profiles.

RESEARCH DESIGN
Statement of the problem

The present study focuses the Impact of social media on employer-employee relationship.

Objectiive of the Research Problem

 To analyze the impact of social media on employer-employee relationship.

 To analyze the cyberbullying of employees through social media.

Scope of study
 The main purpose of the study was to understand if social media is impacting the
employer employee relationship.
 The study is done all over India.
 Total respondents are 60.

Hypothesis:
H0: There is no significant association between emlyoment status and social media impacting
personal life of the peers.
H1: There is a significant association between emlyoment status and social media platforms
have you experienced cyberbullying.

Methodology

Sample size-57
Data Collection:- Secondary data (based on questionnaire)
Statistical tool used for analysis:- MS-Excel
ANALYSIS OF DATA


Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 16-24 61 61.0 61.0 61.0
25-35 30 30.0 30.0 91.0
36-40 9 9.0 9.0 100.0
Total 100 100.0 100.0
INTERPRETATION:

From the above table, we can say that 61% of the respondents come under the age group of 16-24
years, 30% of respondents comes under the age 25-35 and 9% of respondents comes under 36-40
years.

Inference

It can be observed that majority of the respondents comes under the age group of 16-24 years.
 

Do you have a social media account?

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 96 96.0 96.0 96.0
No 4 4.0 4.0 100.0
Total 100 100.0 100.0

Interepretation
The chart above shows that 96% of total respondents have social media accounts and the rest
4% don’t have any social media accounts.
Inference

It can be observed that majority of the respondents have social media accounts.


Please indicate your employment status
Cumulative
Frequency Percent Valid Percent Percent
Valid Employed 29 29.0 29.0 29.0
Self- Employed 10 10.0 10.0 39.0
Unemployed 61 61.0 61.0 100.0
Total 100 100.0 100.0

Interpretation
The chart above shows that 29% of the total respondents are employed, 10% are self employed and
61% are unemployed.

Inference

It can be observed that majority of the respondents are unemployed.

On which social media platforms have you experienced cyberbullying?

Cumulative
Frequency Percent Valid Percent Percent
Valid Facebook 19 19.0 19.0 19.0
Facebook, Instagram 8 8.0 8.0 27.0
Facebook, Instagram, 2 2.0 2.0 29.0
Snapchat
Facebook, Linkedin 1 1.0 1.0 30.0
Facebook, Linkedin, 7 7.0 7.0 37.0
Instagram
Facebook, Linkedin, 9 9.0 9.0 46.0
Instagram, Snapchat
Facebook, Snapchat 28 28.0 28.0 74.0
Instagram 14 14.0 14.0 88.0
Instagram, Snapchat 1 1.0 1.0 89.0
Linkedin 7 7.0 7.0 96.0
Linkedin, Instagram 1 1.0 1.0 97.0
Linkedin, Instagram, 1 1.0 1.0 98.0
Snapchat
Snapchat 2 2.0 2.0 100.0
Total 100 100.0 100.0
  In your views is social media impacting personal lives
of the peers?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 82 82.0 82.0 82.0
No 18 18.0 18.0 100.0
Total 100 100.0 100.0

Interpretation
In the above chart we can see that social media is impacting personal lives of 82% respondents
and 18% don’t agree to this.

Inference
We can see that majority of respondents agree with the fact that their personal life is being
affected.
  Is social media impacting work-life balance of
employees?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 76 76.0 76.0 76.0
No 24 24.0 24.0 100.0
Total 100 100.0 100.0

Interpretation
In the above chart, 76% of employees work-life balance is being affected and 24% respondents
don’t agree to this.

Inference
It is observed that majority of respondents work-life balance is impacted.
  What do you suggest, should the social media account
be linked with the corporate life?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 58 58.0 58.0 58.0
No 42 42.0 42.0 100.0
Total 100 100.0 100.0

Interpretation
In the above chart, 58% of employees work-life balance is being affected and 42% respondents
don’t agree to this.

Inference
It is observed that majority of respondents work.-life balance is impacted.
  Are you satisfied working in your company?
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 42 42.0 42.9 42.9
No 9 9.0 9.2 52.0
Not Working 47 47.0 48.0 100.0
Total 98 98.0 100.0
Missing System 2 2.0
Total 100 100.0

Interpretation:
From the above pie chart, we observe that out of 100 Respondents number of positive
respondents is 42% and number of negative respondents is 9% and 48% are not working.
Inference:
With reference to above it is observed that we have more positive responds than negative
responds.

Hypothesis Testing
Chi square Testing

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
Please indicate your 100 100.0% 0 0.0% 100 100.0%
employment status * In your
views is social media
impacting personal lives of
the peers?

Please indicate your employment status * In your views is social media

impacting personal lives of the peers? Crosstabulation
Count
In your views is social media
impacting personal lives of the
peers?
Yes No Total
Please indicate your Employed 24 5 29
employment status Self- Employed 6 4 10
Unemployed 52 9 61
Total 82 18 100
FINDINGS
 It can be observed that majority of the respondents comes under the age group of 16-
24 years.
 It can be observed that majority of the respondents have social media accounts.
 It can be observed that majority of the respondents are unemployed.
 We can see that majority of respondents agree with the fact that their personal life is
being affected.
 It is observed that majority of respondents wor-life balance is impacted.
 It is observed that majority of respondents work.-life balance is impacted.
 With reference to above it is observed that we have more positive responds than
negative responds.

Conclusion