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Planograme Mega Image: Sales & Trade Marketing Department/Romania

This document discusses JTI's contractual conditions and merchandising plans for Mega Image stores in Romania. Key points include: 1) JTI products will be placed in the second position in the BAT category shelf. 2) JTI will receive 24% exposure/loading in the category. 3) Detailed plans are provided for merchandising JTI brands on specific modular shelves and backwalls in Mega Image stores. Alternating placements are recommended for certain SKUs. 4) Attention is brought to the possibility of doubling Sobranie Collection Gold SKUs if this planogram is used for a new shelf format, resulting in 37 total SKU placements.

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Calin Larisa Gabriela
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180 views11 pages

Planograme Mega Image: Sales & Trade Marketing Department/Romania

This document discusses JTI's contractual conditions and merchandising plans for Mega Image stores in Romania. Key points include: 1) JTI products will be placed in the second position in the BAT category shelf. 2) JTI will receive 24% exposure/loading in the category. 3) Detailed plans are provided for merchandising JTI brands on specific modular shelves and backwalls in Mega Image stores. Alternating placements are recommended for certain SKUs. 4) Attention is brought to the possibility of doubling Sobranie Collection Gold SKUs if this planogram is used for a new shelf format, resulting in 37 total SKU placements.

Uploaded by

Calin Larisa Gabriela
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

M &S/CE

Sales & Trade Marketing Department/Romania

Planograme
Mega Image

Strictly confidential - for JTI internal use only


Variety of expressions are used throughout this document to refer to consumers,
customers, smokers, target audience, etc. All these refer to existing adult smokers.
“SOB” means source of business i.e. existing adult smokers of competitor brands.
RSPs of competitor brands have been obtained from publicly available sources.
M &S/CE
Sales & Trade Marketing Department/Romania

❖ Conditii Contractuale:
❖ Pozitionare in categorie:
❖ in rafturile BAT, pozitia a 2-a.
❖ Procent:
❖ Incarcare / Expunere = 24 %.

SKU listed

Contractual
23,5% shelf space Numai Shop & Go
conditions
POSM permanently NU
POSM temporary NU
Key Account
Csaftari Werner - Tel: 0745.635.931 / e-Mail: [email protected]
Manager

Strictly confidential - for JTI internal use


Raft Magnum “3*29”
- 1 modul -

Expunere Dummy
Sens Pack

de EXPOSURE Conform Prezentarii


“Expunere
trafic Dummy Packs in
KA”.

Loading 1

Se vor aseza alternativ in slot:


• Sobranie Super Slims Pink/Sobranie Super Slims White
• Sobranie Redefined Blue/Sobranie Redefined White
• Winston Blue 100/Winston Blue Ks
• Winston SL Blue/Winston SL Silver
• Camel Compact Black/Camel

Strictly confidential - for JTI internal use


Raft Magnum “3*29”
- 2 module -

Expunere Dummy
Sens Pack

de EXPOSURE Conform Prezentarii


“Expunere
trafic Dummy Packs in
KA”.

Loading 1

Loading 2

Strictly confidential - for JTI internal use


Mega Image
Raft BackWall 3x8 + 8x12

Se vor aseza alternativ in slot:


• Sobranie Redefined Blue/Sobranie Redefined White
• Benson Black 100/LD Longs

5
Strictly confidential - for JTI internal use
Mega Image
Raft BackWall Amzei

Se vor aseza alternativ in slot:


• Sobranie Redefined Blue/Sobranie Redefined White
• Winston Xstyle Blue/Winston Xpression SL
• Winston SL Blue/Winston SL Silver
• Winston Blue 100/Winston Blue KS
• Benson Black 100/LD Longs
• Camel Compact Black/Camel

Strictly confidential - for JTI internal use


Mega Image
Raft BackWall 8x15 - Uverturii

Se vor aseza alternativ in slot:


• Winston Xstyle Blue/Winston Xpression SL
• Benson Black 100/LD Longs
• Camel Compact Black/Camel
7
Strictly confidential - for JTI internal use
Mega Image
Raft BackWall “10*15” = “3*11+7*15”

8
Strictly confidential - for JTI internal use
Mega Image
Raft BackWall “11*15” = “3*11+8*15”

9
Strictly confidential - for JTI internal use
Mega Image
Raft BackWall 9x14 + 8x16

Atentie!

Aceasta planograma se poate folosi si


pentru New Shelf TPD. In acest caz se
va dubla Sobranie Collection Golds,
rezultand 37 de SKU-uri.

10
Strictly confidential - for JTI internal use
Enterprising
Open
Challenging

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