ADMAS UNIVERSITY
FACULTY OF BUSINESS
DEPARTMENT OF ACCOUNTING AND FINANCE
COURSE OUTLINE
Course Title Entrepreneurship
Course Code BMgt 1012
Credit Hours 3
Prerequisite No Prerequisite
Program BA Degree in Accounting and Finance
Academic Year
Instructor Name
Course Coordinator
Department Head
Course Description This interdisciplinary course is designed to introduce students the
meaning and concept of entrepreneurship, creativity, innovation and
their manageable processes that can be applied across careers and
work settings. It focuses on building entrepreneurial attitude and
behavior that will lead to creative solution within community and
organizational environments. The Course topics include the history of
entrepreneurship, the role of entrepreneurs in the globalized economy
and the identification of entrepreneurial opportunities. The
development of a business ideas, products and services, marketing and
developing new ventures, the examination of feasibility studies and
the social and ethical implications of entrepreneurship are
incorporated. Besides, issues related to starting and financing a new
venture are included. Finally, managing growth, transition and
sustainability of the venture are considered. And forms of business
organizations, legal and regulatory frameworks of governing the
whole system are also encompassed in the course syllabus.
Course Objective Upon the completion of the course, students should be able to:
Define entrepreneurship within the context of society
Identify business opportunities
Prepare business plan
Distinguish forms of business ownership
Comprehend intellectual property rights in business practices
Define basic marketing concepts
Formulate context-based marketing strategies
Identify and evaluate sources of financing new ventures
Manage business growth and transition
Practice ethical business with all stakeholder
COURSE CONTENTS
Chapte Topic Allotted
r time
1 Definition of Entrepreneurship 4hrs
1.1. Definition and philosophy of Entrepreneurship Vs.
Entrepreneurs
1.2. Type of Entrepreneurs
1.3. Role within the economy
1.4. Entrepreneurial Competence and Environment
1.5. Entrepreneurship, creativity and innovation
2 Business Planning 5 hrs
2.1. Opportunity Identification and Evaluation
2.2. Business Idea Development
2.3. The Concept of Business Planning
2.4. Business Feasibility
2.5. The Business plan
2.6. Developing a business plan
3 Business Formation 5hrs
3.1. The Concept of Business Development
3.2. Forms of Business (a short explanation)
3.3. Definition and Importance of SMEs
3.4. Setting up small scale business
3.5. Roles of SMEs
3.6. Business failure and success factors
3.7. Organizational structure and entrepreneurial team formation
4 Product or Services Development 4hrs
4.1. The Concept of product or service technology
4.2. Product or service development Process
4.3. Legal and regulatory frameworks
4.4. Intellectual Property Protection/Product or service protection
5 Marketing 6hrs
5.1. The Concept and philosophy of marketing
5.2. Marketing Mix and Strategies
5.3. Marketing Information System
5.4. Competitive analysis
5.5. Selling and Customer Service
6 Financing the new venture 6hrs
6.1. Overview of Business Financing
6.2. Source of financing
6.3. Traditional Financing (Equib/Edir, etc.)
6.4. Crowd Funding
6.5. Micro finance in Ethiopia
7 Managing Growth and Transition 6hrs
7.1. Managing business growth
7.2. New venture expansion strategies
7.3. Business Ethics and Social Responsibility
Teaching and Learning Methods
Interactive lecture,
Group discussion and reflection
Assessment Methods Points
Test 1 10
Test 2 10
Quiz 1 5
Class activity and Participation 10
Assignment (group) 15
Final Exam 50
Total Points 100
TEXT BOOK
Module prepared by MoSHE
REFERENCES
Hirsh RobertD. and D. and Peters MichaelP. “Entrepreneurship” Fifth Edition,
Tata McGraw Hill Edition, 2002.
Justin G. Longenecker and Carlos W. Moore, Small Business Management 12th
edition, College Division South Western Publishing Co. Dallas, 2003
Holt David H. “Entrepreneurship – New venture Creation “Eastern Economy
Edition, 2000.
Donald F. Kutatko and Richard M. Hodgetts, “Entrepreneurship: A Cotemporary
Approach” Fourth Edition.
Hailay Gebretinsae, Entrepreneurship and Small Business Management, 2 nd
Edition.
