Volume 7, Issue 5, May – 2022 International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165

Development of Food Tourism: The Role of Food as a

Cultural Heritage of Malwan (Maharashtra)
Scholar Girish Sankpal1, Dr. Parul Mathur2
Research Scholar1, Research Guide2
Pacific Academy, and Research University, Udaipur

Abstract:- Food is an essential part of everyone's lives. It different blend of societies. The transaction between culture
gives us the energy and nutrients to grow and develop, and improvement is both perplexing and dynamic.
be healthy and active, move, work, play, think and learn.
. An important element of the food-tourism relationship Legacy of the travel industry, which is equivalent to
is the promotion of traditional food. The world, explored social the travel industry, has frequently been reprimanded
in all parts of India, has a wide variety of dishes. for changing over nearby societies and ways of life into
Tourists come to Malwan primarily for pilgrimage and ―commodities‖ available to be purchased by unfamiliar
beach tourism attractions, but that alone is not a viable crowds (Nana and Mensah, 2006). Here derivations, social
option in the long view. Therefore, the tourism sector commercialization adds to the disdain of social traditions,
needs to expand its products and inculcate more the distance of inhabitants, and the production of
mechanisms based on the Artistic Journey. where food homogeneity between places. Whether rustic or
and drink play an important role. At Malvan, food metropolitan, the local area can be utilized as a specialist for
promotion is recognized as an element of destination the turn of events, protection, and maintainability of
attraction, both internationally and domestically. The Malwan's social travel industry. Foodie The travel industry
context of this paper is so because creating a backlink is a variation of Agritourism that centers explicitly around
between tourism and the food production sector can add finding and appreciating cooked food sources and
value to the region's economy in order to maintain and beverages. Food in the travel industry is characterized as the
strengthen the region's economic and social vitality. It is craving to encounter a specific kind of food or produce in a
to support the development. Utilizing a contextual specific area (Lobby and Sharples, 2003) and furthermore
analysis approach and specialist experience,this paper incorporates an assortment of dietary choices for sightseers
endeavors to show the qualities and chances of food since it contains numerous financial advancement programs.
publicizing in India, albeit explicit references are made
to different nations. What's more, this paper portrays Food the travel industry is invited for the purpose of
the novel attributes of Malwan's social legacy and how provincial advancement to upgrade territorial creation
they can be utilized to advance social mindfulness past through the regressive connection of organizations in the
the renowned Large Five peculiarity. The job of the local travel industry store network (Renko, Renko, and Polonijo,
area in advancing foodie the travel industry as a 2010; Telfer and Divider, 1996) and to give supportability.
component of the advancement of social legacy is The travel industry is viewed as a significant device for the
additionally dissected. travel industry (Everett and Aitchison, 2008; Simms, 2009;
Everett and Slocum, 2013). Culinary the travel industry
I. INTRODUCTION advances generally particular and amazing gastronomic
encounters, in addition to those that have procured 4 stars or
Millennia prior, brokers ventured to every part of the better. Recently disregarded, culinary the travel industry is a
seven oceans, searching for staples to exchange. Flavors, significant new specialty that cultivates financial and local
wine, organic products, and olive oil were the monetary area advancement and new intercultural experiences.
forms from past times. Today, we accidentally do a lot of Culinary the travel industry can be found in country or
something very similar. In any case, current explorers will metropolitan regions and sightseers ought to be accessible to
generally incline toward eateries and wineries instead of visit throughout the entire year. As such its true capacity for
privateer pervaded shipping lanes. Culture is a the improvement of sanitation and security all over
representation of a singular's customs and lifestyles and is Maharashtra ought to be thought of. Applicable writing
displayed in the food, ceremonies, moves, celebrations, traverses the domain of food-based associations through an
models, building plans, religion, dressing, and different assortment of subsectors, for example, specialty the travel
practices (UNESCO, 2001). As indicated by Nasaaart, industry, agritourism, culinary the travel industry, food-
culture depends on the mosaic of spots, food varieties, based attractions, and food bought inspirations. For instance,
customs, workmanship, ceremonies, and encounters of a Agro The travel industry (Homestead The travel industry)
group. (Nasaaart, 2004; Wadawi, Bresler and Okech, 2008; has some expertise in visiting ranches for nearby retail buys,
2009). Inside this system, Kenya, being a multiethnic diversion, and training (Busby and Rendle, 2000; Veeck,
country with 42 unique networks holds an exceptionally Chee and Veeck, 2006).

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Facilities Events Activities Organizations

Building structures Building structures Building structures Building structures
classificationsandcertification of Hotel
Food processing Food processing facilities Dining at restaurants systems (e.g. Michelin, Tasteof
facilities Scotland
Farm-markets Farmers markets Picnic utilizing locally Food classification
Grown products system(organic)
Purchasing Associations (Slow Food)
Food Shops Food stores food/beverages
Food-related Food related Pick your own
Museums Museums operations/u-pick
Restaurants Restaurants Touring
Landuses Landuses Wineregions
Farms Farms Pastoralregions
Urban restaurant Orchards Districts famous for Food

Routes Educational remark

Food routes Hotel management
Institutes
Gourmet trails Perceiving chef
struggles
Understandingof food,
beverage
Journal and books

Food Tourism also works on exploratory diets and the II. LITERATURE REVIEW
habit of participating in perhaps unfamiliar eating habits as a
way to learn and consume other places and cultures (Long,  Why Culinary Tourism?
2004). Food attractions include special events such as food As per Renko et al., (2010) food, alongside different
festivals and culinary holidays (Di Domenico & Miller, peculiarities like religion, occasions, celebrations, and
2012; Hall & Sharples, 2008), or promotion of local food engineering are viewed as ―gray zones‖ of social and
through the farmer's market, enhanced local food, locally legacy of the travel industry. It generally fills in as an
grown. Food inclusion may be included in the hospitality impetus in upgrading the sightseers' involvement with
industry supply chain (Telfer & Wall, 1996; Torres, specific spots. In any case, the significance of staples has
2002).Table 1 been perceived by an ever-increasing number of scientists.
They center around the job of food in culture and think
It features the huge capability of food in the travel about food as a fundamental need for traveler utilization as
industry and amazing open doors and organizations that well as a fundamental component of provincial culture that
question the meaning of "food in the travel industry". This enhances the picture of an objective. Neighborhood cooking
table additionally features its expansive nature, from styles address a center appearance of an objective's elusive
occasions to offices, associations, and exercises. These legacy, and through its utilization, sightseers can acquire a
frequently offer a huge arrangement of choices to locales genuinely true social experience (Okumus, Okumus, and
and organizations thinking about the advancement of food McKercher, 2007; Renko et al., 2010).Table 1: Cultural
and the travel industry items. In this manner, information Attributes Unique to Malwan.
and systems administration is the reason for picking the Social Ascribes
right vehicle (Corridor and Sharples, 2008) and keeping up
with and developing the business (Everett and Slocum, • Nearby Individuals
2013). Wine and food courses are exceptionally well known • Nearby Language
in created nations, however, notwithstanding the extremely • Dabs
restricted creation of wine, they are not sold really in • Gems
Maharashtra • Stories and Legends
• Winding around
Malwan isn't a wine-developing objective and • Dressing
subsequently creating nearby culinary the travel industry is a • Music and Dance
perspective that should be created to energize social legacy • Social Design
advancement in the neighborhood networks. • Food and Beverages
• Religion

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Table 1 recognizes a few social ascribes that are introduced as a symbol that they can distinguish as a typical
special to Malwan of which food is an urgent part of social bringing together attribute, it can furnish Malwan
advancing Malwan legacy. The following are a few with a brand. This wouldn't just act as a showcasing
justifications for why culinary the travel industry ought to be instrument however would assist with annihilating the
viewed as a significant part of the social legacy: Mid 100 thought that nearby food sources are substandardly
percent of vacationers feast out while voyaging Eating is prompting a net product of culinary abilities instead of a net
reliably one of the main 3 most loved traveler exercises import of something very similar, which has been the
High connection between's sightseers who are keen on situation throughout the long term. All the more critically,
cooking and historical centers, shows, shopping, music and advancement drives expressly look to convey benefits for
film celebrations Culinary travelers are almost certain to both the travel industry and food-related industry areas by
take part in open-air sporting exercises Revenue in culinary making and reinforcing back linkages. Along these lines,
the travel industry ranges to all progress in years bunches top-notch food and refreshment items can improve the
Food is the main work of art that addresses every one of the general travel industry item and the travel industry
five detects. encounters, while simultaneously the travel industry related
spending would give a monetary upgrade, which by
Culinary sightseers are wayfarers, Culinary attractions implication will prompt food security.
can be accessible throughout the entire year Nearby cooking
is the main spurring factor in picking an objective Other Moreover, food administration as a generator of
than prior friendly and monetary ties, areas with specific occupations and pay gives social and monetary
arrangements of normal and social capital that consider the circumstances, which engage people to get close enough to
improvement of topographical signs have an upper hand in food, either delivering food themselves or acquiring pay to
the advancement of neighborhood food the travel industry. purchase food, subsequently approaching nutritious, safe, by
This is on the grounds that one vital inspiration for the travel and by adequate, and socially suitable food varieties, created
industry is the amazing chance to encounter novel societies in manners that are naturally solid and socially. As indicated
and spots, and both food and horticulture are aspects of by Gaztelumendi (2012), food the travel industry can
culture that are effectively bundled and sold (Kim, Eves, and address social and natural worries in a manner that is viable
Scarles 2009; Long 2001). This connection between cooking with absolutely financial discussion. The new history of
and spot frequently accepts the type of topographical signs worldwide the travel industry improvement is covered with
(Bowen 2010). Closeness to metropolitan regions is ostensibly economical models and obviously impractical
additionally significant in creating neighborhood food for arrangements. It's not necessary to focus on coming down
the travel industry. Subsequently, the local area will observe on the culinary legacy unpredictably, yet utilizing it
that creating nearby foodiesin the travel industry is more shrewdly in the feeling of maintainability. Considering this
straightforward and less expensive assuming the travel discussion, the vitally worldwide patterns and keys to
industry foundation as of now exists (Dougherty, Brown and progress saw in the improvement of food the travel industry
Green2013). are:It's a growing market
 How about food tourists?
III. THE POTENTIAL ROLE OF FOOD TOURISM  Territory as the backbone of gastronomic offerings
The commitment of nourishment has been to a great  Products that are the basis of food tourism
extent overlooked, notwithstanding its clear significance and  Cultural heritage
potential as a significant driver of different societies and as a  Tradition
key to the turn of events and support of the travel industry.
IV. MALWAN CUISINE
With Malwan's environment weakening, which is the
fundamental fascination that has been promoted as a Kombdi Vade or Murgh Malwani is a non-vegetarian
vacationer location for a long time, it is fundamental to dish, which is quite popular in Maharashtra. The dish
advance elective wellsprings of the travel industry consists of the traditional Malvani chicken curry (including
advertising. While guaranteeing that the advantages of the chicken pieces with bones), vade (like a puri, which is a
travel industry culinary contribute altogether to the economy fluffy, fried bread of wheat and nachni flour), onion, lemon
of the objective, it very well may be additionally improved and solkadhi.
to add to the food security and wellbeing of the objective by
the job of the travel industry in culinary and how to use it. Mori Masala or Shark curry is a highly popular dish
along the Konkan coast. Solkadhi is an energizing curry
Taking into account weather is significant. The drink, highly popular in Konkan. It is made from coconut
contention is that nearby food varieties have a ton of milk and kokam. It is usually served with Kombdi Vade,
possibilities to further develop the travel industry’s various fish delicacies, and Mutton Malvani. Bangda Fry is
maintainability. The travel industry organizers and business a popular dish, especially in Mumbai. The head of the
visionaries cooperate to fulfill customers, add to the Bangda (mackerel) fish is removed and discarded and the
believability of their objections, reinforce their economies other part is fried as a whole.
and give harmless to the ecosystem framework. It likewise
centers around the likelihood that the culinary subject will Malvani Mutton Curry is a highly popular dish
hone the picture of the objective and explain its uniqueness throughout the Konkan region. It is similar to Murgh
contrasted with different nations. Where the food can be Malvani except that the spices are slightly different. Kavda

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Curry is an extremely delicious dish made from a local V. METHODOLOGY
Konkani bird called "Khavda". Bombil Fry or Bombay
Duck Fry is an immensely popular dish, especially in north This paper uses a contextual analysis approach
Konkan regions such as Mumbai and Raigad. Paplet Saar is featuring applicable writing connected with culinary the
a dish consisting of Pomfret cooked in traditional Malvani travel industry as well as private encounters in Malwan. The
fish curry. This dish is especially popular in Mumbai. point is to talk about the job of customary food in the
Phanasachi Bhaji is an exotic vegetarian dish, made from Malwan economy.
Jackfruit, chillies, and spices. Kaju Chi Aamti is a spicy
curry of cajus (cashews). It is a spicy preparation and is  Research Questions
savored by the Malvani populace.  What is the role of food tourism as part of cultural
heritage and on the economy?
 Why is culinary tourism important?
 What are the potential roles of food tourism in Malwani
cuisine?

 Study Area

Map 1

Malwan is a town in Sindhudurg District, the VI. RESULTS AND DISCUSSION

southernmost district Maharashtra. This culturally and
historically important town is a taluka place in Sindhudurg A. The role of food tourism as part of cultural heritage and
District. Malvan taluka consists of villages like Aangnechi in the economy
wadi, Achra, Khalchi Devli, Jamdul, Juva, Pankhol and Food tourism is a part of the Experience Industry, which
Sarjekot. Malvan is well-known for its historical monument, says that if the experience is good then the growth is directly
the Sindhudurg fort, which is beautiful and vast in area. associated with it. The fastest growth in tourism is in the
Several invented and more plausible stories related to the culinary sector. Farmers' markets, taste tours, agri-
name Malvan exist. Salt was produced in large quantities in entertainment, restaurants, farm shops, wineries, and
the Malvan region. Salt producers use the term Mahalavan boutique food retailers food tourism has become an
to describe a region rich in salt, a compound word from important part of holiday and business travel as well as a
"Maha" meaning great, and "lavan" meaning plantation (or purpose in itself. Food tourism helps in creating
salt). Another possibility is a phonetic derivative of the entrepreneurship as well as employment opportunities.
compound of "Mad" and "Ban", Malvani for coconut trees Growths in Food tourism will also help open more job or
and garden respectively, relating to a large number of employment opportunities to the citizens. When the
coconut trees in the region. employment opportunities are getting increased this directly
gives a boost to the revenue generation in the associated
sector.

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When the tourism of any region increases then the C. Potential roles of food tourism in Malwani cuisine
ancillary and supporting businesses would also grow like Food Tourism may be one of the most important factors
Transportation, Business of souvenir shops at the tourist's in popularising a previously unknown region noted for its
shops, and tourists guides. The Lodging and boarding cuisine. As a result, the growth of regional and public
industry and much more food tourism are all about new economies is sparked. It leads to a diversification of
culinary experiences. The awareness about the food tour will lifestyles, the creation of job opportunities, an increase in
help to get more and more business to specialty restaurants the standard of living due to greater incomes, and, to some
also to the exhibition stalls and agro-tourism as the locals extent, the urbanization of remote areas. Once visitors have
would travel more and more to explore new delicacies of the been drawn to a location, the public begins to employ a
regional cuisines. When these ancillary businesses will start variety of methods to keep them engaged. It could be
getting more business through the growth of agro and through local sports or games, traditional dances, jewelry
culinary tourism the services will establish more and popularisation, clothing, and so on. Other effects include the
contribute to the economic growth of the city. The different preservation of food and local cultural history, a higher level
television shows focusing on the different cuisines and the of living, and the attainment of dignity and respect for the
cultures also try to educate the viewers more about the rich cultural heritage. Food tourism as an industrial aspect
cuisines of their interest and they would give an experience encourages innovation and customer participation in co-
of the authentic food of particular cuisine to its viewer creation, as well as bridging global and local cultures in
without actually visiting the destinations because food diverse ways. There have been changes in the shape of
tourism is an experienced industry these cookery shows are Fusion cuisines, which are accompanied by elaborative
definitely playing a bigger role in the growth of the food narratives in the Menu cards that relate it to cultural and
tourism. This opens a new window of employment and a local values. This also sensitizes the importance of values
section in the food industry for chefs to explore their talent attached to food culture.
if they are successful then this will generate enough revenue
for the media as well as the food industry and can be Malwan is a town in the Sindhudurg District, the
established as another resource of revenue generation. The southernmost district of Maharashtra. This culturally and
linkages between food and tourism also provide a platform historically important town is a Taluka place in Sindhudurg
for local economic development. District. Malvan Taluka consists of villages like Aangnechi
wadi, Achra, Khalchi Devli, Jamdul, Juva, Pankhol and
Each Indian state offers its own set of delectable Sarjekot.
cuisines and Maharashtra is no exception. The state offers
several mouth-watering cuisines that are in demand across Malwan cuisine has unique recipes which are based on
the country and in various parts of the world. The people of local availability of ingredients. Coconut, Rice, and fish
Maharashtra regard their food as 'Anna he poornabrahma' assume prime significance in the Malwani cuisine.
which means 'anna', or food is equal to 'Brahma', the creator
of the universe. In other words, it means food is God, thus it D. Culture and Food Heritage
should be worshiped. Maharashtrians also believe in As a food culture, it provides a medium for the
offering their food first to the lord as a thanksgiving ritual expression of local culture. Food culture is presented
for all that he has given. Every districts of Maharashtra has through food-related events, these events provide the
various types of food styles and different cooking methods. opportunity for regional people to express the regional food
All spicy, as well as sweet food, is different in taste. and that is increasing in recent years (Getz, 1997). As such
food is the base to build the image of the destination and
B. Food Tourism also stimulates the local economy through local food
Food tourism is a type of tourism that focuses on food purchased by tourists (Richards, 2002). Local food also
like a magnet for exploration and a tourist destination. contributes to increasing the sustainability of tourism, local
Although food has always been an aspect of tourist economy, and authenticity of the destination and provides a
hospitality, the tourism industry did not place a premium on healthy environment to the tourist (G. Du Rand, Heath, &
it until the late 1990s. Culinary trails, cooking schools, Alberts, 2003). If regional people encourage the tourist to
restaurants, farm weekends, cookbooks, food guides, and participate in regional food it also enhances the destination
new or adapted recipes, dishes, and even ingredients are experience (Renko, Renko, & Polonijo, 2010).
now part of the mix. While most culinary tourism focuses on
the commercial experience of dining and tasting new foods, Eagan, (2013) analyse the 'Native American'
it is also an educational initiative that uses food to teach knowledge of food heritage and examined the effect of food
about the culture of a particular cuisine, the people who access on 'Native American' identity and health. He used
produce and prepare it, the food system that allows access to participant observation and interviews for data collection
those foods, and the potential contribution of tourists to and his analysis also focuses on the role of food heritage and
securing access to those foods. Long, L. M. (Ed.). explores the influencing factors (economic, social,
University Press of Kentucky, Lexington, 2004. environmental, and political) on diet. He found the change
of concept in food-related identity between all racial
communities. Through this research, he also shares the food
heritage recipe as a way to perceive heritage identity and
knowledge.

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This may mean that while food heritage, from a narrow passes, stories and taste courses in various districts Future
perspective where taste and variety are concerned, other exploration will incorporate an overview of the in general
aspects both tangible, i.e. built environment, and intangible, monetary power that food brings to the country.
i.e. senses of community and place may be lost. Therefore,
reflects the essentially contested nature of much heritage, The effect of social evenings and food celebrations that
whether it be industrial heritage or a tomato, and how it can fulfill global guidelines ought to likewise be contemplated.
be used by different sets of stakeholders for their own Well-being and cleanliness issues in food preparing and the
means. The reification of food as a form of cultural capital executives are additionally significant. You can
nevertheless creates a range of issues for the conservation of fundamentally dissect unfamiliar sightseers' advantages.
food heritage. Farmers' markets do provide great
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