MIDTERM TASK PERFORMANCE

by

Alintano, Benedict Kent A.

Alesin, Nedie Joy V.

Dela Cruz, John Ryan G.

Castandiello, Gracillo R.

SECTION 2

INDUSTRY

This section discusses the industry where the business is included and its current size. Moreover, it
identifies who are the major participants in the said industry—the competitors, market leaders, and
suppliers). Factors that determine the success or failure of the business are also discussed, together
with the future growth forecasted and the things that might affect it.
The current size of our Sunset by the Sea Hotel Resort these are the sizes per room of our
establishment, in the outdoor dining area is 7.6 m x 2.2 m, in the dining area 7.6 m x 8.5 m, in the
preparation area counter is 4.2 m x 2.2 m, in the comfort room is 1.9 m x 2.0 m and last, storage
room 4.2 m x 1.8 m.

The major participants in the industry:

 Competitors– All businesses face competition with the goal to lure more customers to avail
their own respective products and services. Three of the biggest competitors of Sunset by
the Sea is Resort Negrense, Villa Iska Resort, and Brazaville Beach Resort because of the
products and services they provide.
 Market leaders– the leading businesses in the market industry are the resorts located at
Punta Taytay, Brgy. Sum-ag, Bacolod City. They are currently the leading beach resorts
where guests usually visit that offer similar products and services as Sunset by the Sea.

Sunset by the Sea Suppliers

FOOD: BEVERAGES:
Rice and Corn supplier.Inc Coca-Cola company
Poultry and Livestock Supply.Inc Nestle
RFM corporation Del Monte Company
San Miguel Pure foods Fresh Fruit and Vegetables
Ani Agri Nurture, Inc.

The important factors to succeed in our industry is effective communications because it is

essential for success and growth of every organization. Business communication is always goal
oriented. Communication is very helpful in planning and coordinating the activities of business. If the
system of communication is good, useful suggestions will come from the subordinates to the
superiors. This would be helpful in the formation of plans. Also Effective communication between
employers and employees plays a vital role in obtaining maximum production with the minimum of
cost. Continuous quality improvement because it’s adding value to the way we will operate. It drives
both the improvement of processes and products and enhance our business value to our products
and services. This will lead to more sophisticated and overall more economically competitive
offerings. And the Strategic and tactical plans because it can help to provide guidelines for our
businesses, teams, and individuals to follow.

The pandemic has dramatically impacted our Sunset By The Sea Resort Hotel. But in many cases,
the pandemic has been a chance for our Sunset By The Sea Resort Hotel to innovate and find new,
creative ways to serve customers. To succeed in the future, operators need to devise strategies for
meeting a variety of potential business needs, from increased digital offerings to optimizing delivery
ensuring the safety of staff and guest.

One of the environmental trends affecting the industry is climate change, because climate
change has become an alarming hazard to companies and the speed can only be understood when
monitored year by year. With the growing problem of global warming and extreme weather events
in recent years, it is impossible for business organizations to work fairly in all weather conditions.

SECTION 3

PRODUCT

This section provides a detailed list and description of products and services offered by Sunset
by the Sea. It includes the different developments for the products and services that it may have in
the future. Moreover, it discusses the products and services of the competitors that may pose a
threat to the business.

Accommodation
These accommodation products and services fulfills the need of guests for a comfortable place
to stay in when having a vacation or staying in at a resort hotel. As compared to its rivals, the
accommodation facilities of Sunset by the Sea are more modern, newly built, and aesthetically
pleasing to the eyes. These products are being perceived as an essential part of every hospitality
industry for it satisfies and addresses guests’ needs and wants.
Sunset by the sea accepts day trip and overnight trip. For day guests, there are cottages,
umbrellas, and tables available for rent. On the other hand, overnight guests have a wide range of
choices for the kind of accommodations they would like to avail. The following are the
accommodation facilities of Sunsets by the Sea:
Day Trip Facilities:
 Tables and Chairs– round wooden table with wooden chairs good for 5 persons.
 Umbrella– umbrella with a round table and chairs good for 6 persons
 Cottages– nipa hut with a table inside good for 10 to 12 persons.
Overnight Facilities:
 Regular Room (Fan)– good for 1 person. It includes the following facilities:
 One single bed
 Electric fan
 Flat-screen TV
  Own toilet and bath
 Complete amenities
 Regular Room (Air-conditioned)– good for 1 person. It includes the following facilities:
 One single bed
 Air-conditioning unit
 Flat-screen TV
 Own toilet and bath
 Complete amenities
 Double Room– good for 2 persons. It includes the following facilities:
 Two single beds or one queen-sized bed
 Air-conditioning unit
 Flat-screen TV
 Own toilet and bath
 Complete amenities
 Deluxe Room– good for 2–3 persons. It includes the following facilities:
 One king-sized bed
 Air-conditioning unit
 Flat screen TV
 Own toilet and bath with a bathtub
 Complete amenities
 Balcony
 Villas– good for one family or 4–6 persons. It includes the following facilities:
 Two king-sized beds
 Air-conditioning unit
 Flat-screen TV
 Own his and her toilet and bath with a bathtub
 Mini-kitchen and pantry
 Balcony
 Complete amenities
Other facilities:
 Function Rooms 
A facility to cater to the business needs of our corporate segment and a place to hold
family functions, training sessions etc. (maximum capacity of 40 persons) with
complementary Wi-Fi access.
 Tent/Camping Area
A wide area with coconut trees in between where guests could put up tents.
 Free Parking Space
A dedicated area in front of the location where guests’ vehicles could park.
 Viewing deck
A high ground located at the second floor of the establishment where guests could
enjoy the cool wind and the scenic setting of the sun for free.
 Wellness Spa
A place where therapeutic massages and other wellness services can be provided. The
following are the services available in the wellness spa:
 Hand massage
 Foot massage
 Back massage
 Head massage
  Whole body massage

Food and Beverage

These products fulfills the need of guests for sumptuous food and beverage. The food and
beverage products that will be sold will be of the highest possible quality, with servings reasonable
for its price. These products are essential for every part of the hospitality industry because food and
drinks are a necessity for everyone, they could not live without it, hence it is also vital for guests of
resort hotels.
All-day Dining Restaurant that serves Breakfast, Lunch, and Dinner serving fresh and high
quality specialties. It opens from 6:00 AM until 9:00pm. The following are the food items that will be
available in Sunsets by the Sea and their short description:
 Starch:
 Plain Rice
A cup of white well-milled rice, steamed to perfection.
 Garlic Rice
Pre-cooked rice stir-fried with garlic.
 Java Rice
Rice cooked with annatto oil that gives it a bright yellow color.
 Fried Rice
Cooked rice stir-fried in a wok or frying pan, usually with other ingredients like
egg, vegetables or meat.
 Bread
Fresh food product made up of flour fermented, kneaded and baked daily.
 Oats
Ground oats cooked in smoking hot fresh milk.
 Cereals
Crunchy cereals with fresh milk.
 Mashed Potato
Cooked potatoes with a small amount of milk, seasoned and mashed until
smooth and fluffy in consistency.
 Main Course (Set Meals)
 Tapsilog
It is a contraction for “Tapa”, “Sinangag”, and “Itlog”. It is a breakfast meal
composed of beef tapa, garlic fried rice, and fried egg.
 Tocilog
It is a contraction for “Tocino”, “Sinangag”, and “Itlog”. It is a breakfast meal
composed of tocino, garlic fried rice, and fried egg.
 Hotsilog
It is a contraction for “Hotdog”, “Sinangag”, and “Itlog”. It is a breakfast meal
composed of hotdog, garlic fried rice, and fried egg.
 Bangsilog
It is a contraction for “Bangus”, “Sinangag”, and “Itlog”. It is a breakfast meal
composed of fried milkfish, garlic fried rice, and fried egg.
 Pork Menudo
It is a hearty and tasty Filipino pork stew dish in a tomato-based sauce with
vegetables like carrots and potatoes with a cup of rice and one round of drinks.
 Butter Garlic Shrimp
Fresh medium-sized shrimps cooked in butter, garlic, and lemon soda with a
cup of rice and one round of drinks.
 Sweet and Sour Fish
 A crispy fried battered fish cooked in sweet and sour sauce, with vegetables
like carrots, onions, bell peppers, and potatoes with a cup of rice and one round of
drinks.
 Chicken Inasal
Chicken leg quarters marinated in calamansi, vinegar, soy sauce, sugar, salt,
and other local spices, skewered on bamboo sticks and grilled until perfectly charred
and juicy with a cup of rice and one round of drinks.
 Seafood Platter
Steamed seafood-mix with corn tossed special secret sauce with a cup of rice
and one round of drinks.
 Butter Chicken
A type of curry which is cooked in a tomato-based sauce with lots of butter
until tender with a cup of rice and one round of drinks.
 Crispy Pata
Seasoned pork leg deep-fried until golden brown and crispy with a cup of rice
and one round of drinks.
 Sweet and Sour Pork
A crispy fried battered pork cooked in sweet and sour sauce, with vegetables
like carrots, onions, bell peppers, and potatoes with a cup of rice and one round of
drinks.
 Grilled Baby Back Ribs
Barbequed baby back ribs with a special homemade rub slowly grilled until
perfectly tender, basted with a mouth-watering barbecue sauce with a cup of rice
and one round of drinks.
 Sizzling Pork Sisig
Pig’s mask boiled and grilled, finely chopped with chicken liver, seasoned with
calamansi, onions, and chilli peppers. It is then served in a sizzling hot plate with a
cup of rice and one round of drinks.
 Main Course (A la Carte)
 Tapa
Seasoned beef tapa boiled until soft, then fried in a little amount of oil until
edges are crispy.
 Tocino
Sweet marinated pork boiled until soft, then fried in a little amount of oil until
it caramelizes and edges are already crispy.
 Hotdog
Processed and cured sausage fried until cooked.
 Fried Bangus
Marinated milkfish fried until golden brown and crispy.
 Pork Menudo
It is a hearty and tasty Filipino pork stew dish in a tomato-based sauce with
vegetables like carrots and potatoes
 Butter Garlic Shrimp
Fresh medium-sized shrimps cooked in butter, garlic, and lemon soda.
 Sweet and Sour Fish
A crispy fried battered fish cooked in sweet and sour sauce, with vegetables
like carrots, onions, bell peppers, and potatoes.
 Chicken Inasal
Chicken leg quarters marinated in calamansi, vinegar, soy sauce, sugar, salt,
and other local spices, skewered on bamboo sticks and grilled until perfectly charred
and juicy.
  Seafood Platter
Steamed seafood-mix with corn tossed special secret sauce.
 Butter Chicken
A type of curry which is cooked in a tomato-based sauce with lots of butter
until tender.
 Crispy Pata
Seasoned pork leg deep-fried until golden brown and crispy.
 Sweet and Sour Pork
A crispy fried battered pork cooked in sweet and sour sauce, with vegetables
like carrots, onions, bell peppers, and potatoes.
 Grilled Baby Back Ribs
Barbequed baby back ribs with a special homemade rub slowly grilled until
perfectly tender, basted with a mouth-watering barbecue sauce.
 Sizzling Pork Sisig
Pig’s mask boiled and grilled, finely chopped with chicken liver, seasoned with
calamansi, onions, and chilli peppers. It is then served in a sizzling hot plate.
 Dessert
 Fresh Fruits
Tropical fruits freshly sliced and served.
 Leche Flan
Sweet creamy dessert made of egg yolks, condensed milk, vanilla extract, and
steamed until the caramelized sugar melts.
 Black Sambo
A two-layered cold dessert—cream and chocolate layers topped with
chocolate syrup.
 Flavored Ice Cream
Sweet, creamy, cold sweet treat with chocolate, vanilla, ube, and mango
flavors.
 Mango and Coconut Soufflé
Soft and delicious soufflé made even sweeter and exciting with mango and
coconut flavors.
 Cinnamon Rolls
It is a sweet rolled and baked good with cinnamon, butter, and sugar.
 Carrot Cake
It is a deeply moist baked product with real bits of carrots, nuts, and a dash of
cinnamon.
 Beverage
 Hot Coffee
Freshly brewed strong black coffee, served with a separate milk, sugar, and
creamer so that guests could adjust based on their taste and preference.
 Iced Coffee
Brewed coffee in ice with creamer and condensed milk as a sweetener.
 Hot Chocolate
Premium chocolate powder blended with hot water, served with a separate
milk and sugar so that guests could opt to put what they like based on their taste.
 Tea
Tea bags soaked in hot water to infuse its aromatic and deep flavor, sweetened
by pure honey.
 Fruit Shakes
 Tropical fruits with milk and sugar, blended until creamy and fine.
 Fruit Juices
Fresh fruits squeezed until all its sweet natural juices are extracted.
 Sodas
Bottled or canned carbonated soft drink, usually flavored artificially and
sweetened.
 Wine
Fermented juice of grapes with a bright and sweet fruity taste, perfect for a
classy dinner.

Section 4

Market

Key Elements

1. Describe your customers?

 Who are they?
 Families, Group of friends, Workers that likes to do team buildings, business
leisure and Residents of Bacolod City and other municipalities in Negros
Occidental.
 Where are they located geographically?
 Residents of Bacolod City and other municipalities in Negros Occidental.
 How sensitive are they to price, quality, and service?
 The customers now a days are usually look for a lower price and good
quality service and because of pandemic it really affects the market value of
the hotel industry. Using our survey to gather data so that we will know how
sensitive our guest when it come in price, quality and service.
 Who has bought or expressed an interest in the product?
 The Customers and Guest are the one who interested in the product we
offered.

2. Describe your market

 How developed is the market, and what is its history?
 The plan that conceived this feasibility study is that a group of friends who
were once classmates in college will establish a resort for which a family a
group of friends or a company can avail of reservations of the whole
premises for their exclusive gatherings and/or functions. In line with this,
the facility shall contain a swimming pool both for kids and adults, cottages
or rooms for overnight stays and a function hall for meetings and other
special occasions.

 What do published forecasts predict about the market’s future?

 Yes. Base on the data of market forecasts it shows the future of the
establishment in the market if it’s still in demand or not. It also depends in
 the trends in the market and it needs continues innovation to stay on the
market.

 Identify unusual market characteristics such as barriers to entry?

 Government policies
 Economies of scale
 Learning Curve
 High Capital Requirements
 Access to Distribution channels

 What is your market share?

This market share shows how big every establishment and their capabilities to
accommodate customers and guest.

Market Share

13%

40%
20%
Resort Negrense
27% Sunset by the sea Resort
& Hotel

Brazaville Beach Resort

Villa Iska Resort

 Are you aiming for particular market segments?

Yes, we aim to cater to the following market segments:
1. Transient (individual travelers) – such as students, leisure vloggers,
backpackers, bikers and local tourist
2. Corporate (business travelers) or Group – this comprises of Company Retreats.
Team building for BPO companies and Group can be further categorized into
weddings, corporate meetings, government groups.

3. Discuss your business competition

 What companies or establishment do you compete with?
 Brazaville Beach Resort, Negrense Resort and Villa Iska Resort.
 What are their strengths and weaknesses?
 The strength of our competitors their facilities, product and services they
offered that satisfy their customer and guest, the accessibility like easy
access road. Their weakness is off season, Covid-19 restriction and weather
condition that really affect the whole establishment.

 What are their marketing strategies?

 The resort has a unique feature to attract guest and customers and
accessible, recreational, exclusive and have a strategic location. The family
rooms have facilities that are similar to those provided by hotels such as
coffee and tea making facilities and a personal refrigerator. The rooms also
provided with air conditioners, but the guests may option to reserve the
rooms without air conditioning at a more affordable rate. The resort
provides recreational services that can give further entertainment to the
guests. A spa and gym are also offered for the guests which shall add to their
overall satisfaction and for the guests to relax while socializing with one
another. The resort shall offer free wireless internet. (Wi-Fi) access for all of
its guests, overnight or day tour, to add up value to their overall stay in the
resort. The swimming pool and restaurant shall be the resort's flagship
amenity for it is provided for the guests' relaxation and enjoyment.
 Consider the potential for new competitors to enter the market?
 Yes, we consider potential new competitors because of the location of our
establishment is good for putting up a business it was good scenery and very
accessible travelers.

4. Explain how you will achieve your sales goals

 What marketing strategy will you employ?
 Advertisement in social media is one of our strategy and social influencer
will help us to promote or establishment. Second is making some promos
that budget friendly that will attract potential customers. Third is our quality
service that will satisfy and exceed the expectations of our customer in our
establishment.

 How will potential customers be identified?

 We will gather data’s using our survey to identify our potential customers.

 How will you attract customers away from the competitors?

 Analyzing our competitors’ products and service that they offered their rates
in their accommodations, food and promos. We will develop a different
kinds packages and promo that different to our competitors that will choose
our establishment.

 Are advertising efforts important to your strategy?

 Yes, Advertising is one of the key to attract more customer and guest and to
be known in Bacolod and Other municipalities in Negros. We will make a
 social media page for our establishment to showcase our accommodation
and products to the potential customers.
Section 5 – Operations

1. Describe the production process

 How will critical elements (bottlenecks, quality, delivery, and the like) be
controlled?
 The critical elements like bottlenecks are well organized based on the level
of bottle and separated properly when it was used and unused. For that it
can avoid any accident for the customers and employee's as well. And
sometimes it causes business costs if there are accidents that happen if the
equipment is not organized well. The quality of the product will be based on
the supplier's and we make sure it is a good quality product even its local or
imported. The delivery would vary to the delivery time and schedule so that
it will be managed well and delivered safely.

 To what extent are your dependent on key factors – suppliers, materials, skilled
labour?
 It relies and dependent on the supplier, which primarily provides the
business need with good quality products that not only save the business
but engage the supplier to be trustworthy. Getting the products to the
supplier depends and how much the resort needs.

 What makes or buy decisions are involved?

 The buy decisions are involving to make sure raw materials are well
maintained and so that anything needs by the resort are provided. The buy
decisions are definitely a reliable for the production of the restaurant as
long as the other area in the resort.

 What raw materials are required?

 The raw materials that are require are, raw meat, seafood, poultry, fruits,
spices, vegetables, grains, nuts, dairy, milk and beverages. For the hotel
rooms are beddings, television, wifi, showers, curtains, lightning’s,
furniture’s and air-condition.

 What is the production capacity? Is it sufficient for the future?

 The production capacity is suited to provide the needs of the resort to
produce a finite resource with this finished goods with an available budget
for the raw materials. The supplier can provide raw materials for production
of the resort and meets the demand. It is sufficient for the future because
production capacity can provide a raw material which would be used to
produce the finished goods. The warehouse for Storing the intermediate or
finished goods to make sure that the inventory is well maintained.
2. Discuss personnel requirements
 What are your employees’ needs? Discuss any particular skills needed.
The Sunset by the sea needs a five (5) kinds of major workers or personnel in its
operations: a general manager, front desk officer, bookkeeper, a housekeeping/pool
attendant/lifeguard and a security guard.
 The skills needed for:
1. General manager, He/she will be in-charge for a business as a whole and will be
responsible for planning,organizing, leading and controlling the business. The qualify as
a general manager, one must atleast a college graduate. He/she should be responsible,
has technical knowledge about the business, and knows how to handle the various
aspect of his job.

2. Front Desk staff, He/She will be responsible for accepting all phone reservations or
inquiries and entertains customer concerns addressed directly to the office. He/She
will also be serving the visitors by greeting, welcoming and directing them
appropriately. Collection of payments shall also be his/her responsibility.

To qualify as a front desk staff, one must have reached at least college level. He/She
should have excellent customer service and communication skill. Also, he/she should
be flexible enough to handle well questions and complaints of customers.

3. Bookeeper, He/She will record the daily transactions of the business. He/She shall
file: and keep sales records, bank slips and other pre-numbered accountable forms
such as official receipt booklets.

To qualify as a bookkeeper, one must be a graduate of Bachelor of Science in

Management Accounting or Bachelor of Science in Accounting Technology who is a
Certified Bookkeeper. Two (2) years of bookkeeping experience is also required.
He/she must be able to maintain confidentiality at all time.

4. Housekeeper/Pool Attendant/Lifeguard

The housekeeper shall also be the pool attendant who is also a licensed lifeguard.
He/She preserves and maintains sanitation of the whole place, including rooms, the
pool and also the washing of linens and other clothing. During the daytime, he/she
shall also be task to monitor the gate.
To qualify for this position, one must be a licensed lifeguard, who is physically fit, alert,
has the ability to react to stressful situations, and is proficient in lifeguarding and
rescue skills. He/She must be certified by Philippine Red Cross. The ability to manage
multiple tasks is also required as he/she is tasked not only on attending guests on the
pool, but also on housekeeping duties.

5. Security Guard

The security guard shall be outsourced from security agency, He/She shall check the
bags and other materials brought by the customers entering the resort at night time,
and he/she shall be responsible for maintaining peace and order of the whole place.

To qualify as a security guard, one must be at least high school graduate, and at least
eighteen (18) years old but not more than fifty (50) years old. He/she should be
physically and mentally fit, is duly licensed, and has acquired a security guard badge.

 What are your labour costs, including benefits?

The business should have an initial working capital of Php 100-250k a month in order
to compensate for the current liabilities, such as the accounts payable, salaries payable
and labor. The cash balance shall also be used for the daily operating expenses of the
 business for its month of operation. Cash shall be deposited weekly. Insurance expense
shall be at Php 20,000 a month which is the corresponding benefits and insurance
premium like SSS,Phil Health and Pag-ibig for labor.

 How will you attract sufficient, suitably qualified employees?

To attract sufficient and suitable qualified employee's through posting on social media
like Facebook and Instagram etc., referring to a friend's and best recruitment of HR this
process of identifying and attracting job seekers and building a pool of qualified
applicants. This our ways in developing a recruitment strategy, searching for qualified
employee's, screening applications, and managing and evaluating the process.
3. Evaluate your plant and equipment needs
 What facilities and equipment do you require?
The facilities and equipment needs of the resort are, family rooms, function hall,
viewing deck area/bar, pool deck, front desk /office, pool maintenance,
housekeeping/security quarters and stockroom, safety equipment, installation cost,
wifi, television, quality beddings and other housekeeping supplies.

 What future additions will be required for expansion, and how much will they
cost?
This facilities and equipment are required for the development of the resort. The
Future additions and required for expansion in the resort are the family rooms.
 Is there a need to rely on subcontractors?
The resort is need to rely on subcontractors which the constructions for a short-term
project. The constructions needed are have been working in a specific field for a
number of years and have had ample opportunity to hone their skills so that the
project will be finished on time.
4. What are your needs for premises?
 What are your existing premises, and where are they located?
The existing premises are the bamboo cottages, which is need to be developed more.
This would be temporary for that area if it is ready for the development for the
business.

 Are your existing premises suitable for your needs?

No, it is not suitable for the needs because it not a permanent facility this is a
temporary because the area is near at the beach so the owner are temporarily build a
bamboo cottage for relaxation purposes.

 Do you need any additional premises?

Yes, it needs more additional premises so that the area will be developed more and
ready for the tourist and guest.