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A Summer Training Project Report ON: Institute of Managment and Research, Ghaziabad

This document is a summer training project report submitted by Isha Rana to the C.C.S. University in partial fulfillment of a Bachelor of Business Administration degree. The report focuses on analyzing consumer buying behavior of LG products in India and was conducted under the guidance of an internal supervisor during an internship at LG India. The report includes an introduction to the company, objectives and scope of the study, research methodology, findings, limitations, conclusions, and recommendations.

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sema sharma
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398 views6 pages

A Summer Training Project Report ON: Institute of Managment and Research, Ghaziabad

This document is a summer training project report submitted by Isha Rana to the C.C.S. University in partial fulfillment of a Bachelor of Business Administration degree. The report focuses on analyzing consumer buying behavior of LG products in India and was conducted under the guidance of an internal supervisor during an internship at LG India. The report includes an introduction to the company, objectives and scope of the study, research methodology, findings, limitations, conclusions, and recommendations.

Uploaded by

sema sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

1

A
SUMMER TRAINING PROJECT REPORT
ON

“CONSUMER BUYING BEHAVIOUR OF LG PRODUCT


IN INDIA”

Submitted in partial fulfillment for the award of the degree of


Bachelor of Business Administration
Affiliated to: C.C.S. University, Meerut
Session:2019-2022

Submitted By: Internal Supervisor:


Name:Isha rana Ms. Prearana taylor
Roll No.: 190905105028
BBA- 6th Sem.

INSTITUTE OF MANAGMENT AND RESEARCH,


GHAZIABAD
2

ACKNOWLEDGEMENT

This project is stepping stone towards the beginning of my profesional carrier and its satisfactory
has gifted me with broader horizons of knowledge. This project is fruitful result of my concerned
affords during my summer training at LG Pvt. Ltd.

I would like to thanks to Mr. Varun Tyagi (General Manager) for giving me an opportunity to a
part of this esteemed organization. I would like to express my deep sense of gratitude to the
entire international trade department for their inspiring guidance, continuous engorgement and
valuable suggestion.

I would like to express sincere indebtedness to ms.Prerana taylor (faculty member) for giving
me the opportunity to work on this project and make it success under her guidance and support.

I am also sincerely thankful to all the faculty members of my college for providing their help and
advice whenever I needed.

Finally I would like to extend my sincere acknowledgement to my parents and personnel of LG


india ltd, for the corporation and help.

ISHA
3

PREFACE

Someone has rightly said that practically knowledge is far better than classroom knowledge.
During this research I fully realized and come to know about the various marketing practices.
The subject of my study is marketing strategy for the LG products company.
This report contains first of the entire brief introduction about the company.
Finally there comes the data presentation and analysis in the end of research report.
4

Declaration

I undersigned hereby declare that the project report entitled “CONSUMER


BUYING BEHAVIOUR ON LG PRODUCT IN INDIA” submited by me to
C.C.S. University, Meerut for the partial fulfillment of the requirement for the
award of degree of Business Administration under the guidance of Mrs. Prerana
taylor (Faculty Member)is my orignal work and the conclusion drawn herein are
based on the collection material by myself.

Date:5/05/2022 Isha
Place:Ghaziabad Roll No:190905105028
BBA-6th
sem.
5

TABLE OF CONTENTS

1. CERTIFICATE OF THE COMPANY


2. ACKNOWLEDEMENT
3. PREFACE
4. DECLARATION
5. TABLE OF CONTENT
( PART-1)
6. INTRODUCTION
A. EXECUTIVE STUDY OF THE PROJECT REPORT
B. INDUSTRY PROFILE
C. COMPANY PROFILE
(PART-2)

8. OBJECTIVE OF THE STUDY


9. SCOPE OF THE STUDY
10. RESEARCH METHODOLOGY
A. REVIEW OF LITERATURE
B. TOOLS AND TECHNIQUES USED
C. APPLIED PRINCIPLES AND CONCEPT
D. SOURCE OF PRIMARY AND SECONDARY DATA
E. DATA COLLECTION
F. STATISTICAL ANALYSIS
11. THEORITICAL INTERPRETATION ANS ANALSIS ( THROUGH BOTH
TABLES AND CHART)
10. FINDINGS
11. LIMITATIONS OF THE STUDY
12. CONCLUSION
13. SUGGESTIONS AND RECOMMENDATIONS
6
14. BIBLIOGRAPHY
15. QUESTIONNAIRE

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