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Impact of Digital Marketing On Consumer Purchase Decisions: D B V K R R F N

A researcher is conducting a study on the impact of digital marketing on consumer purchase decisions under their supervisor at IoBM, Pakistan. They are requesting the respondent's participation by completing an attached questionnaire that will take approximately 10 minutes. The respondent's identity and demographics will remain anonymous and not be shared. The researcher can be contacted via email if there are any questions.

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Qirat Khan
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
63 views

Impact of Digital Marketing On Consumer Purchase Decisions: D B V K R R F N

A researcher is conducting a study on the impact of digital marketing on consumer purchase decisions under their supervisor at IoBM, Pakistan. They are requesting the respondent's participation by completing an attached questionnaire that will take approximately 10 minutes. The respondent's identity and demographics will remain anonymous and not be shared. The researcher can be contacted via email if there are any questions.

Uploaded by

Qirat Khan
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dear Respondent,

I am doing a research in Methods in Business Reaserach at IoBM, Pakistan. I am

conducting a study on Impact of Digital Marketing on Consumer Purchase Decisions

under my supervisor (Dr. Irfan Hameed). I need your help to best understand the

relationship between variables.

I request you to participate in this study by answering the attached questionnaire that will
hardly take your 10 minutes.

The respondent will be kept anonymous. Your demographics will not be made
available to anyone at any cost.

If you have any questions or concerns about the questionnaire or about participating in
this study, you may contact me at [email protected]. You can also request for
key research findings through same email address.

Thanks for your cooperation,

Sincerely,

DHANESH BHATIA
VANSH KUMAR
RAHUL RAJ
FATIMA NUSRAT
Researcher
Karachi,
Pakistan.
Cell# 03322578613
Strongly disagree

Strongly Agree
Please select your desired response: For example: If

Neither Agree
nor Disagree
Disagree

Agree
your response is 4 (Agree) than it will be like this 4

Variable 1:Email Marketing


01 I am likely to purchase a product if I receive an
1 2 3 4 5
email about that product.
02 Sponsored Emails from brands influence my
1 2 3 4 5
purchase decision.
03 Discount offers of different brands conveyed
through direct emails helps me in making a better 1 2 3 4 5
purchase decision.
04 I learn more about a product through direct emails
1 2 3 4 5
from the brand.
05 I feel more connected to a brand every time I
1 2 3 4 5
receive an email from them.
Variable 2:Social Media Marketing
01 Blogger Reviews on social media influence my
1 2 3 4 5
purchase decisions.
02 Advertisements on social media help me in making
1 2 3 4 5
a better purchase decision.
03 I search for product reviews on social media before
1 2 3 4 5
making a purchase decision.
04 I am more inclined to buy the products viewed on
1 2 3 4 5
social media.
05 I am influenced by sponsored vlogs on social
1 2 3 4 5
media hosted by my favourite celebrities.
Variable 3: Mobile Marketing
01 I find mobile apps convenient for making any
1 2 3 4 5
purchases.
02 Discount offers of different brands conveyed
through mobile messages helps me in making a 1 2 3 4 5
better purchase decision.
03 Mobile apps help me in understanding the features
1 2 3 4 5
of the product in a better way.
04 Filters on the mobile apps help me in getting a
1 2 3 4 5
more personalized view of the product.
05 I feel a sense of affiliation with the brand when I
1 2 3 4 5
receive a message from them about their product.
Variable 4: Consumer Purchase Decision
01 I tend to buy new products when they are on sale. 1 2 3 4 5
02 Word of mouth influences my purchase decision
1 2 3 4 5
more often.
03 Online Feedbacks from previous users of the
1 2 3 4 5
product help me make a better purchase decision.
04 I tend to buy products whose advertisements
1 2 3 4 5
feature high profile celebrities.
05 I tend to buy products which I find more attractive
1 2 3 4 5
in terms of how they are packaged.

Please select ( ) the appropriate choice

Gender: Male Female

Age: 1. Less than 21


2. 21 to 30
3. 31 to 40
4. 41 to 50
5. Above 50

Education:
1. Matriculation/O level
2. Intermediate/A level
3. Undergraduate
4. Graduate
5. Doctorate

Occupation:
1. Employee
2. Own Business
3. Student
Thank you for your cooperation.

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