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CB Assignment 2

The document discusses consumer behavior and its importance for marketers. It notes that marketers must understand what motivates consumer purchases and how factors like culture, exclusivity, and social acceptance influence buying decisions. Properly positioning products based on an understanding of consumer values is key to ensuring relevance and growth. Understanding complex patterns in consumer behavior allows marketers to better meet shifting demands and optimize engagement.

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Rajveer deep
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Download as DOCX, PDF, TXT or read online on Scribd
22 views

CB Assignment 2

The document discusses consumer behavior and its importance for marketers. It notes that marketers must understand what motivates consumer purchases and how factors like culture, exclusivity, and social acceptance influence buying decisions. Properly positioning products based on an understanding of consumer values is key to ensuring relevance and growth. Understanding complex patterns in consumer behavior allows marketers to better meet shifting demands and optimize engagement.

Uploaded by

Rajveer deep
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 The quote tells 

concerning the buyer motives and values. It says that folks do not essentially obtain the physical


composition or options of a product, instead they obtain the advantages out of that purchase. Hence,
for AN eighteen years recent boy, shopping for a designer jacket might create him slot in the
group and create him widespread.

Here, the boy isn't shopping for a jacket as a result of it's of excellent quality, however attributable to its profit to


form him widespread.

In the same method, cosmetics is created to form someone engaging, to assist him/her be accepted in society.


It provides hope that someone is efficacious and other people would see likewise, with Revlon cosmetics.

Here, marketers will perceive heaps concerning shopper behaviour. Positioning is that the key, Apple could also


be marginally higher than AN robot phone in specification and performance, however its positioning
and tacit advantages distinguish it.

Marketers should perceive what motivates shoppers. within the gift market, it's individuality and distinction, exclusivity is


vital and thence the product should be positioned consequently.

The motives here will be required to survive, that is consummated with the merchandise and mental that comes from


culture, just like the want to be appreciated, have exclusivity, etc.

So, it relates to the selling thought of positioning and is vital for marketers to form positive that


their product keep engaging and relevant to their target market.

 Consumer Behaviour In Marketing


To ensure stable growth, a business should meet shopper desires. this suggests adapting to rising trends within the market,
understanding changing shopper demands and desires, experimenting with methods that job, and frequently trying to find ways in
which to interact with customers and potential shoppers. To optimize shopper engagement, marketers ought to perceive shopping
for behaviour, purchase choices, and alternative psychological factors. For this, they have faith in reports, data, and surveys.
Marketers use this info to align their methods and choices.

 Consumer behaviour is vital for marketers because:

76% of shoppers expect firms to know and cater to their desires and expectations.


On the S&P five hundred Index, organizations leading in client expertise outperformed organizations
that don't take shopper feedback under consideration.

Marketers have to be compelled to perceive shopping for behaviour, what prompts customers to get explicit merchandise and


services over others, and what stops them from getting sure merchandise or services or approaching sure brands. every shopper is
influenced by many factors.

 Some Patterns of shopper Behavior That Marketers rely upon Are:


1. Complex shopping for behaviour: wherever shoppers purchase pricey and often bought products; as an example, a
luxury automobile
2. Habitual shopping for behaviour: For merchandise like fast-moving commodity, oft purchased by consumers; as an example,
tea or low. Variety seeking behaviour: wherever shoppers wish to experiment with a spread or type of identical product; as an
example, flavours of tea or low
3. Dissonance reducing shopping for behaviour: wherever shoppers still purchase merchandise or services they already use to
minimize the discomfort of selecting new things, rather than shopping for one thing new; as an example, shopping
for identical complete of low or tea and not making an attempt one thing new within the market.

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