CRISP Data Mining SIBM Pune
CRISP Data Mining SIBM Pune
CS490D 3
Process Standardization
• CRoss Industry Standard Process for Data Mining
• Initiative launched Sept.1996
• http://www.crisp-dm.org/
• SPSS/ISL, NCR, Daimler-Benz, OHRA
• Funding from European commission
• Over 200 members of the CRISP-DM SIG worldwide
– DM Vendors - SPSS, NCR, IBM, SAS, SGI, Data Distilleries,
Syllogic, Magnify, ..
– System Suppliers / consultants - Cap Gemini, ICL Retail, Deloitte
& Touche, …
– End Users - BT, ABB, Lloyds Bank, AirTouch, Experian, ...
– Linkedin.com group discussion
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CRISP-DM
• Non-proprietary
• Application/Industry
neutral
• Tool neutral
• Focus on business issues
and practical problems
– As well as technical
analysis
• Framework for guidance
• Experience base
– Templates and case
studies for guidance and
analysis
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CRISP-DM: Overview
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CRISP-DM: Phases
• Business Understanding
– Understanding project objectives and requirements
– Data mining problem definition
• Data Understanding
– Initial data collection and familiarization
– Identify data quality issues
– Initial, obvious results
• Data Preparation
– Record and attribute selection
– Data cleansing
• Modeling
– Run the data analysis and data mining tools
• Evaluation
– Determine if results meet business objectives
– Identify business issues that should have been addressed earlier
• Deployment
– Put the resulting models into practice
– Set up for repeated/continuous mining of the data
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Phases and Tasks/Reports
Business Data Data
Modeling Evaluation Deployment
Understanding Understanding Preparation
Determine Collect Initial Data Data Set Select Modeling Evaluate Results Plan Deployment
Business Objectives Initial Data Collection Data Set Description Technique Assessment of Data Deployment Plan
Background Report Modeling Technique Mining Results w.r.t.
Business Objectives Select Data Modeling Assumptions Business Success Plan Monitoring and
Business Success Describe Data Rationale for Inclusion / Criteria Maintenance
Criteria Data Description Report Exclusion Generate Test Design Approved Models Monitoring and
Test Design Maintenance Plan
Situation Assessment Explore Data Clean Data Review Process
Inventory of Resources Data Exploration Report Data Cleaning Report Build Model Review of Process Produce Final Report
Requirements, Parameter Settings Final Report
Assumptions, and Verify Data Quality Construct Data Models Determine Next Steps Final Presentation
Constraints Data Quality Report Derived Attributes Model Description List of Possible Actions
Risks and Contingencies Generated Records Decision Review Project
Terminology Assess Model Experience
Costs and Benefits Integrate Data Model Assessment Documentation
Merged Data Revised Parameter
Determine Settings
Data Mining Goal Format Data
Data Mining Goals Reformatted Data
Data Mining Success
Criteria
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Phases in the DM Process
(1)
• Business
Understanding:
– Statement of Business
Objective
– Statement of Data
Mining objective
– Statement of Success
Criteria
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Phases in cw DM Process
(1)
• Business Understanding:
– Business Objective: attract
Language academics to DM
(to be our “customers”?)
– Data Mining objective: is
domain English classed as
UK or US English? (classify
by salient features)
– Success Criteria: specific
evidence: set of features
which classify UK and US
training data correctly, used
to classify domain data-sets
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Phases in the DM Process
(2)
• Data Understanding
– Collect data
– Describe data
– Explore the data
– Verify the quality and
identify outliers
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Phases in cw DM Process
(2)
• Data Understanding
– Select domain corpora to fit
region covered by journal
– Describe texts: size,
sources, markup, …
– Explore the texts – can you
see any obvious indications
they are UK/US?
– Verify the quality (are texts
really from your domain?
Errors? Repetitions?) and
identify outliers (texts which
don’t “belong”)
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Phases in the DM Process (3)
Data preparation:
• Can take over 90% of the time
– Consolidation and Cleaning
• table links, aggregation
level, missing values, etc
– Data selection
• Remove “noisy” data,
repetitions, etc
• Remove outliers?
• Select samples
• visualization tools
– Transformations - create new
variables, formats
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Phases in cw DM Process (3)
Data preparation:
• May take up to 90% of the time
• Select Data
• Rationale for Inclusion /
Exclusion: if it isn‘t really from
your domain – remove
• Clean Data
• Remove repetitions
• Remove headers, footers,
tables, pictures etc (BootCat
does this automatically)
• Transform Data
• Convert to plain text (ditto)
• Reduce to word-frequency list,
keyword-freqs can be features
in machine-learning
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Phases in the DM Process(4)
• Model building
– Selection of the
modeling techniques is
based upon the data
mining objective
– Modeling can be an
iterative process; may
model for either
description or
prediction
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Phases in cw DM Process(4)
• Model building
– Data Mining objective: is
domain English classed as
UK or US English? (classify
by salient features)
– “model” can be Decision
Tree (or NN, or other
classifier) based on freqs of
UK-only terms and US-only
terms (and sources used to
derive these)
– Data Visualization or On-Line
Analytical Processing (OLAP)
as well as Data Mining
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Phases in the DM Process(5)
• Model Evaluation
– Evaluation of model: how
well it performed, how well
it met business needs
– Methods and criteria
depend on model type:
• e.g., confusion matrix with
classification models,
mean error rate with
regression models
– Interpretation of model:
important or not, easy or
hard depends on algorithm
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Phases in cw DM Process(5)
• Model Evaluation
– Evaluation of model:
have you found and
quantified key
differences between
UK, US English, to
classify domain data?
– Interpretation: don’t
just present the
results, try to explain
possible reasons
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Phases in the DM Process (6)
• Deployment
– Determine how the results
need to be utilized
– Who needs to use them?
– How often do they need to
be used
• Deploy Data Mining
results by:
– Utilizing results as
business rules
– Publishing report for users,
with recommendations to
improve their business
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Phases in cw DM Process (6)
• Deployment
– Write a scientific report:
Intro, Methods, Results,
Conclusion; 3-4 pages
(plus Appendices?)
– Utilizing results as
business rules: attract
Language researchers to
use text mining (as
“customers” or
collaborators for SoC
researchers)
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Why CRISP-DM?
• The data mining process must be reliable and
repeatable by people with little data mining skills
(e.g. IT Consultants, students?...)
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Why DM?: Concept Description
• Descriptive vs. predictive data mining
– Descriptive mining: describes concepts or task-
relevant data sets in concise, summarative,
informative, discriminative forms
– Predictive mining: Based on data and analysis,
constructs models from the data-set, and predicts the
trend and properties of unknown data
• Concept description:
– Characterization: provides a concise and succinct
summarization of the given collection of data
– Comparison: provides descriptions comparing two or
more collections of data
DM vs. OLAP
• Data Mining:
– can handle complex data types of the
attributes and their aggregations
– a more automated process
• Online Analytic Processing (visualization):
– restricted to a small number of dimension and
measure types
– user-controlled process
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CRISP-DM: Summary
• Business Understanding
– Understanding project objectives and requirements
– Data mining problem definition
• Data Understanding
– Initial data collection and familiarization
– Identify data quality issues
– Initial, obvious results
• Data Preparation
– Record and attribute selection
– Data cleansing
• Modeling
– Run the data mining tools
• Evaluation
– Determine if results meet business objectives
– Identify business issues that should have been addressed earlier
• Deployment
– Put the resulting models into practice
– Set up for repeated/continuous mining of the data
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