MANAGEMENT OF BUSINESS RELATIONS- MCOM MCQs

1. Which is the most widely used traits in maintaining relationship marketing?

A. Trust
B. Interpersonal
C. Cultural
D. Knowledge
Answer: A. Trust

2. Following skills involve gathering information about problems or difficult situations

A. Problem solving
B. Interpersonal
C. Cultural
D. Knowledge

Answer: A. Problem solving

3. Which of the following are essential skills for a business

relationship manager?
A. Leadership
B. Communication
C. Administration
D. All of these
Answer: D. All of these

4. Business relations management means managing relationships with?

A. Manager
B. Customers
C. Employees
D. All of these
Answer: D. All of these

5. What can spur economic growth, improve efficiency and generate safer employment?
A. Business relationships
B. Event relationships
C. Product Knowledge
D. Marketing
Answer: Business relationships
6. What is essential for successful long-term relationships in business?
A. Commitment
B. Money
C. Discount
D. Advertisement
Answer: A. Commitment

7. Which of the following is an effective skill of a BRM manager?

A. Communication skills
B. Advertising skills
C. Recruitment skills
D. Technology skills

Answer: A. Communication skills

8. Which is done to achieve long term aim for achieving company's objectives?
A. Planning
B. Marketing
C. Promotion
D. Targeting

Answer: A. Planning

9. Which is a major challenge for BRMs?

A. Training
B. Managing diversity
C. Costing
D. Promotion

Answer: B. Managing diversity

10. Problem solving includes

A. Ability to listen
B. Criticism
C. Strategy
D. Account skills
Answer: A. Ability to listen

11. Which model is essential to build reputation and trust?

A. CRM
B. BRM
C. TRM
D. SRM

Answer: B. BRM
12. What can be defined as ongoing process of identifying and creating new value
with individual customers?
A. CRM
B. BRM
C. TRM
D. SRM

Answer: A. CRM

13. Which of the following aims at customer retention?

A. Customers complain management
B. Promotion activities
C. Price cuts
D. Discount offers
Answer: A. Customers complain management

14. SLA stands for

A. Statutory legal agreement
B. Service level agreement
C. Strategic learning agreement
D. Service level arrangement

Answer: B. Service level agreement

15. Effective communication ensures

A. Better tracking
B. Transparency
C. Operational success
D. Smooth delivery
Answer: B. Transparency

16. Which of these provide organization with product or service?

A. External customer
B. Internal customer
C. Active customer
D. Passive customer
Answer: A. External customer

17. Which type of customer stands out as being most trend oriented?
A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist

Answer: C. Undaunted driver

18. Which type of customer is driven by value?
A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist
Answer: B. Savvy maximizer

19. What type of customer is suspicious of everything?

A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist
Answer: A. Content streamer

20. What makes satisfied customers to repeat purchase of particular products?

A. Customer needs
B. Customer loyalty
C. Customer base
D. Customer complaints
Answer: B. Customer loyalty

21. Which approach of CRM is responsible for integrating company’s actions through
partners that provide end customer data?
A. Service
B. Collaborative
C. Operational
D. Life cycle
Answer: B. Collaborative

22. Someone who buys goods or services is called

A. Employees
B. Customer
C. Manager
D. Subordinate
Answer: B. Customer
23. Which of these is external contractual organization that management operates to
achieve its distribution objectives?
A. Marketing channel
B. Marketing strategy
C. Marketing Branding
D. Marketing
Answer: A. Marketing channel

24. Which of these is a process where company uses various marketing techniques to
reach larger customer base?
A. Customer relationship
B. Supplier relationship
C. Channel relationship
D. Investor relationship

Answer: C. Channel relationship

25. Which of these refers to broad ideologies by which a firm expects to achieve its
supply for target markets
A. Marketing channels
B. Channel strategy
C. Marketing intermediary
D. Marketing
Answer: B. Channel strategy

26. In which relationships both parties retain their independence and pursue their own interests
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length

Answer: D. Arm's length

27. In which relationships several company act as one and perform all Channel functions
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length
Answer: D. Arm's length
28. What type of relationship exists between Arm's lengths and integrated?
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length

Answer: C. Cooperative

29. Which function involves transactions related to value adding activities?

A. Transactional
B. Integrated
C. Cooperative
D. Functional
Answer: A. Transactional

30. Which of these refers to all types of relationship between parties concerned with industry
A. Industrial relations
B. Human Relations
C. General relations
D. All of these
Answer: A. Industrial relations

31. Relationship between employee and employer to maintain trust and commitment is called
A. Industrial relations
B. Human Relations
C. General relations
D. Employee relations
Answer: D. Employee relations

32. Focus on which creates corporate culture and policies and helps in employee retention
A. Industrial relations
B. Human relations
C. General relations
D. Employee relations
Answer:

33. Following employee relations professional has responsibilities for wide variety of
functions within HR department
A. Executive
B. Employee
C. Manager
D. CEO
Answer: A. Executive
34. Relationship between workers and management is called
A. Industrial
B. Customer
C. Investors
D. Promoter

Answer: A. Industrial

35. Which approach believes that there should be peace in organization with good
labor relations?
A. Psychological
B. Sociological
C. Human Relations
D. None

Answer: C. Human Relations

36. SLA stands for

A. Statutory legal agreement
B. Service level agreement
C. Strategic learning agreement
D. Service level arrangement
Answer: B. Service level agreement

37. Effective communication ensures

A. Better tracking
B. Transparency
C. Operational success
D. Smooth delivery
Answer: B. Transparency

38. Which of these provide organization with product or service?

A. External customer
B. Internal customer
C. Active customer
D. Passive customer
Answer: A. External customer

39. Which approach of CRM is responsible for integrating company’s actions through
partners that provide end customer data
A. Service
B. Collaborative
C. Operational
D. Life cycle
Answer: B. Collaborative
40. Someone who buys goods or services is called
A. Employees
B. Customer
C. Manager
D. Subordinate

Answer: B. Customer
41. Which of these is external contractual organization that management operates to
achieve its distribution objectives?
A. Marketing channel
B. Marketing strategy
C. Marketing Branding
D. Marketing

Answer: A. Marketing channel

42. Which of these is a process where company uses various marketing techniques to
reach larger customer base?
A. Customer relationship
B. Supplier relationship
C. Channel relationship
D. Investor relationship

Answer: C. Channel relationship

43. Which of the following are characteristics of family, race, gender, experience, age
and interests that impacts social relationships
A. Demographic
B. Psychographic
C. Social
D. Economical
Answer: A. Demographic

44. The characteristic patterns of thoughts, feelings and behaviors that make a person
unique
is called
A. Learning
B. Culture
C. Personality
D. Performance
Answer: B. Culture
45. Following determines how psychologically close or distant two people need to be to
perform
a job
A. Job satisfaction
B. Job requirements
C. Job research
D. Job content
Answer: A. Job satisfaction

46. Following influences general nature of employee’s relationship

A. Learning
B. Culture
C. Personality
D. Performance
Answer: D. Performance

47. Following is the degree to which participants share their thoughts and feelings with others
A. Trust
B. Culture
C. Openness
D. Risk of experiment
Answer: B. Culture

48. Which of the following have manufacturers at the Centre of supply chain
A. Concentrated
B. Batch manufacturers
C. Retail and distribution
D. Logistics
Answer: A. Concentrated

49. At which level company management makes high level strategic supply chain
decisions relevant to entire company such as size, location etc.
A. Tactical
B. Operational
C. Systematic
D. Strategic
Answer: D. Strategic

50. Which decisions are taken by low level management?

A. Tactical
B. Operational
C. Systematic
D. Strategic
Answer: A. Tactical
51. With which of the following Supplier with medium product, relationship must be developed
A. Preferred
B. Alternative
C. Benchmark
D. Inferior
Answer: C. Benchmark

52. Which of the following are Supplier with high product, high process competency and
value adding relationship
A. Preferred
B. Alternative
C. Benchmark
D. Inferior
Answer: A. Preferred

53. Which of the following are suppliers of strategic importance to business

A. Strategic
B. Transactional
C. Acceptable
D. Preferred
Answer: A. Strategic
54. SRM stands for
A. Supplier relationship management
B. Strategic relationship management
C. Sole retail management
D. Strategic retail management
Answer: A. Supplier relationship management

55. Who can help manage relationship?

A. Superiors
B. Customer
C. Third party manager
D. Employee
Answer: C. Third party manager

56. The degree to which you believe someone else's honesty and support is called
A. Trust
B. Friendship
C. Entrepreneurship
D. Strategy
Answer: A. Trust
57. Which of the following is also considered key Strategic asset of manufacturer
A. Supply chain
B. Marketing channel
C. Promotion
D. Asset management
Answer: B. Marketing channel
58. Marketing message committed to customer’s wishes is called
A. Permission marketing
B. Activity marketing
C. Supplier marketing
D. None of the above
Answer: A. Permission marketing

59. The occasion in which brand or product is used by end customer is called
A. Customer touch point
B. Retailer touch point
C. Company touch point
D. None of the above
Answer: A. Customer touch point

60. Which of the following has a deep influence on buying behavior

A. Social factors
B. Interpersonal factors
C. Cultural factors
D. Individual factors
Answer: C. Cultural factors

61. Which is about managing relationships between vendor and third party
A. Channel relationship
B. Delivery partners
C. Conflict management
D. Employees grievance
Answer: A. Channel relationship

62. Which relationships tend to be more flexible and integrated?

A. Cooperative
B. Strategic
C. Functional
D. Departmental
Answer: A. Cooperative

63. Following are stakeholders which include people and other organizations
A. External
B. Internal
C. Interface
D. Only
Answer: A. External
64. Following are stakeholders who are people and employees working within the company
A. External
B. Internal
C. Interface
D. Only
Answer: B. Internal

65. Which relationship means stakeholders in business have different objectives but
work together to achieve their goals
A. Cooperative
B. Competitive
C. Comparative
D. Dynamic
Answer: A. Cooperative

66. Following relationship means one party wants to be more successful than the other
A. Cooperative
B. Competitive
C. Comparative
D. Dynamic
Answer:

67. Following relationship is constantly changing

A. Cooperative
B. Competitive
C. Comparative
D. Dynamic
Answer: B. Competitive

68. Following is a Collaborative process of research, debate and discussion

among stakeholders
A. Stakeholder identification
B. Stakeholder analysis
C. Stakeholder mapping
D. Stakeholder Benchmark
Answer: C. Stakeholder mapping
69. Following is a type of internal stakeholder
A. Employees
B. Government
C. Competitors
D. Media
Answer: A. Employees

70. Stakeholders want to deal with businesses that are

A. non reliable
B. Ethical
C. Disrespectful
D. Unethical
Answer: A. non reliable
71. Following stakeholders function internally and externally
A. Interface
B. Cooperative
C. Strategic
D. Functional
Answer: A. Interface
72. What plays an important role in building Interpersonal Relationships?
A. Strategy
B. Planning
C. Communication
D. Formation
Answer: C. Communication

73. Following is called causal relationship with community leaders and compliance with regulations
A. Community relations
B. Employee relationships
C. Economic development
D. Strategy Marketing
Answer: A. Community relations

74. Which platforms help in connecting with stakeholders?

A. Social media
B. Delivery partners
C. Logistics
D. Survey channels
Answer: A. Social media

75. Who is an important and direct stake holder in the company?

A. Director
B. Dealer
C. Competitor
D. None of the above
Answer: A. Director