Absentee Assignment Session 11
Name- Mayank Malik
Roll no.- PGMB2015
1. Master distributor-
It is known as the distributor who can sell it to the other distributor
They not only distribute the made items but also manufacture the
items and sell them.
If a firm is having the main business of selling, even though they may
be involved in other activities as well
2. Manufacturer-
Helps in improving the customer service
It also helps in removing the overhead and inventory
Imports of the goods
Helps in surplus goods
3. Customers- wholesalers-
There is better cash flow.
Helps in reaching the right products to the right customers at the
right time and right place
Md helps in supplying the required goods to the customers in a very
short time span on urgent basis.
Extend customer specific- advertising etc
4. Expertise-
Has smaller range of products
There is every part of the assembly is in stock
Required an experience and independent source for the special
orders on special requirements.
Required fulfilling the basic requirements of the desired customers.
There should be freight management required.
Expert in knowing the customer service skills
Fulfilment requirements- 24/7, every time ready, easy to go, easily
reachable within hours.
5. Issues before MDs-
Maintaining the warehouse in a proper manner
Dealing with the new technology and its efficiency to work
Cutting the extra cost and maintain it for the future and controlling all
the extra expenses
Approaching the non- competing customers group
The main trouble is when they try to play both side of the fence like
they are selling to the customers of their existing customers.
6. Determinants of industrial distributor-supplier relationship-
It depends on the long-term orientation of both distributor and the
supplier
The important behavioural elements that help in joint action
between channel members
Help in transferring of the required knowledge and technology
Transactional cost analysis
7. Evolution of supplier relationship-
As the customers are trying to explore the new ways to buy
The relationship is mainly built upon trust, commitment and trying to
grow in a better way.
As the technology is evolving and growing with the requirements.
