A

Project report

on

“WHATSAPP- AN INNOVATIVE SERVICE”

Submitted in the partial fulfilment for the

requirement of
the degree of

“MASTERS OF BUSINESS ADMINISTRATION

IN LEADERSHIP DEVELOPMENT”

G.S.S.D.G.S. KHALSA COLLEGE, PATIALA

(SESSION 2021-2022)

SUBMITTED TO: SUBMITTED BY:

Dr. Harsandeep Kaur Gunveen Kaur

ROLL NO:
205216 (9916)

1
 ACKNOWLEDGEMENT

It is a matter of great pleasure to present this Project report on the entitled

“WHATSAPP-AN INNOVATIVE SERVICE” undertaken by me as part of my
MBA curriculum. 

I am thankful to Punjabi university Patiala for offering me such a wonderful

challenging opportunity and I express my deepest thanks to faculties of the
college and Dr. Harsandeep Kaur, whose guidance and support was
available to me all the time. I find inadequate words to express my sincere
gratitude towards him.

It is my pleasure to pen down these lines to express sincere thanks to my

parents who had complete faith in my capabilities and also giving me the
opportunity to step in masters for flourishing my personality. I also express
my gratitude towards my mother for placing complete faith and confidence
in my ability to carry this project and for providing me her time inspiration,
encouragement, help, valuable guidance, constructive criticism and
constant interest. She took personal interest in spite of numerous
commitments and busy schedule to help us complete this project.

I express my deep sense of gratitude to my dear friends for their support and
encouragement during my presentation.

Gunveen Kaur

2
 CERTIFICATE

This is certified that the project “WHATSAPP- AN INNOVATIVE

SERVICE” is abonified work done by Gunveen Kaur Roll no.
205216. A student of G.S.S.D.G.S. Khalsa College in a partial
fulfilment of requirement for the award of Master’s in Business
Administration by Punjabi University Patiala during the academic
2021-2022.

GUNVEEN KAUR

3
 DECLARATION

The undersigned hereby declare that project report entitled “WHATSAPP-

AN INNOVATIVE SERVICE” written and submitted by me to G.S.S.D.G.S.
Khalsa College in partial fulfilment of the requirement for the reward of
Master in Business Administration under the guidance of my mentor Dr.
Harsandeep Kaur is original work and the conclusion drawn therein is
based on the material collector by my own efforts.

-----------------------

GUNVEEN KAUR

Roll No: 205216

4
 PREFACE

MBA is a stepping stone to the management carrier and to develop good

manager it is necessary that the theoretical must be supplemented with
exposure to the real environment. Theoretical knowledge just provides the
base and it’s not sufficient to produce a good manager that’s why practical
knowledge is needed.

Therefore, the research product is an essential requirement for the student

of MBA. This research project not only helps the student to utilize his skills
properly learn filed realities but also provides a chance to the organization to
find out the talent among the budding managers in the very beginning.

In accordance with the requirement of MBA course I have been given

project on the topic “WHATSAPP- AN INNOVATIVE SERVICE”. The main
objective of this project is to study the WhatsApp being an innovative service
and how it has revolutionized the whole concept of calling and texting and
making it so easy to communicate, also the purpose of the innovation, type
of the innovation, how was the innovation commercialized, leadership
issues/ leadership qualities related to innovation, implications and result of
the innovation.

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 TABLE OF CONTENTS

Sr. No. Chapter Page

No.

1 Name of the company/ individual that did 7-11

innovation

2 Purpose of innovation 12-16

3 Type of innovation 17

4 How was the innovation commercialized? 18-19

5 Leadership issues 20

6 Leadership qualities related to innovation 21-23

7 Implications/ Result of the innovation 24-26

9 Conclusion 27

10 Bibliography 28

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 CHAPTER 1- NAME OF THE COMPANY

INTRODUCTION:
WhatsApp is a cross-platform mobile messaging app which allows you to
exchange messages without having to pay for SMS. WhatsApp Messenger is
available for iPhone, BlackBerry, Android, Windows Phone and Nokia. Those
phones can all message each other. Because WhatsApp’s Messenger uses the
same internet data plan that you use for email and web browsing, there is no
cost to message and stay in touch with your friends.

WhatsApp messenger is a proprietary, cross- platform instant messaging

subscription service for smartphones that uses the Internet for communication.
In addition to text messaging, users can send each other images, video, and
audio media messages as well as their location using integrated mapping
features.

But we must know WhatsApp had become the largest messaging platform all
around the world. WhatsApp was initially started for Android mobile devices.
In addition, to basic messaging WhatsApp users can create groups, send each
other unlimited images, video and audio media messages with your friends.
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WhatsApp is one of the best and one of the fastest growing messaging platforms
that have ever existed.

WhatsApp Messenger, or simply WhatsApp, is an internationally available

American freeware, cross-platform centralized instant messaging and voice-
over-IP service owned by Meta Platforms. It allows users to send text messages
and voice messages, make voice and video calls, and share images, documents,
user locations, and other content.

WhatsApp's client application runs on mobile devices but is also accessible

from desktop computers, as long as the user's mobile device remains connected
to the Internet while they use the desktop app. The service requires a cellular
mobile telephone number to sign up. In January 2018, WhatsApp released a
standalone business app targeted at small business owners, called WhatsApp
Business, to allow companies to communicate with customers who use the
standard WhatsApp client. With millions of users worldwide this application
offers numerous benefits to all of its users all around the globe.

WhatsApp started as an alternative to SMS. The product now supports sending

and receiving a variety of media: text, photos, videos, documents, and location,
as well as voice calls. Some of your most personal moments are shared with
WhatsApp, which is why we built end-to-end encryption into our app. Behind
every product decision is our desire to let people communicate anywhere in the
world without barriers.

8
OUR APP:

More than 2 billion people in over 180 countries use WhatsApp to stay in touch
with friends and family, anytime and anywhere. WhatsApp is free2 and offers
simple, secure, reliable messaging and calling, available on phones all over the
world.

1. And yes, the name WhatsApp is a pun on the phrase What's Up.
2. Data charges may apply.

MISSION:
WhatsApp started as an alternative to SMS. Our product now supports sending
and receiving a variety of media: text, photos, videos, documents, and location,
as well as voice calls. Some of your most personal moments are shared with
WhatsApp, which is why we built end-to-end encryption into our app. Behind
every product decision is our desire to let people communicate anywhere in the
world without barriers.

VISION:
WhatsApp on a path connecting more than a billion people. Our vision is to
make the world more open and connected. People should have the power to
share whatever they want and be connected to whoever they want, no matter
where they are.

TEAM:

WhatsApp was founded by Jan Koum and Brian Acton who had previously
spent 20 years combined at Yahoo. WhatsApp joined Facebook in 2014, but
continues to operate as a separate app with a laser focus on building a
messaging service that works fast and reliably anywhere in the world.

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 FOUNDERS:

WhatsApp was founded by Brian Acton and Jan Koum, former employees
of Yahoo!.
Jan Koum born on February 24, 1976) is a Ukrainian-American billionaire
business magnate and computer engineer. He is the co-founder and former CEO
of WhatsApp, a mobile messaging app which was acquired by Facebook in
2014 for US$19.3 billion. According to Forbes, he has an estimated net worth of
US$10.7 billion as of January 2022, making him one of the richest people in the
world He entered the Forbes list of the 400 richest Americans in 2014 at No. 62,
with an estimated net worth of $7.5 billion, the highest-ranked newcomer to the
list that year.

Brian Acton (born 1972 or 1973) is an American computer programmer and

Internet entrepreneur. Acton is the executive chairman of the Signal Technology
Foundation, which he co-founded with Moxie Marlinspike in 2018. As of
January 10, 2022, Acton also serves as interim CEO of Signal Messenger. He
was formerly employed at Yahoo!, and co-founded WhatsApp, a mobile
messaging application which was acquired by Facebook in February 2014 for
US$19 billion, with Jan Koum. Acton left WhatsApp in September 2017 to start

10
the Signal Foundation. According to Forbes (2020), Acton is the 836th-richest
person in the world, with a net worth of $2.5 billion.
WhatsApp joined Facebook in 2014, but continues to operate as a separate app
with a laser focus on building a messaging service that works fast and reliably
anywhere in the world.

BUT NOW IT IS ACQUIRED BY:

In February 2014, Facebook acquired WhatsApp for a whopping $19 billion by

Mark Zuckerberg. The acquisition price was staggering for an app that made
little money and was largely popular outside the United States.
Basically, newly published confidential Facebook emails and charts show
exactly why CEO Mark Zuckerberg spent a small fortune for the messaging
app. For months, the company had been tracking WhatsApp obsessively using
Onavo, a VPN and data analytics app, whose data showed that the messaging
app was not just a rising competitor, but a potential Facebook killer.
So, to remove the WhatsApp from its competitor list it decided to acquire it and
make part of its own service that’s why Facebook acquired it with such a
whooping amount which stunned everyone so as to be strong in the market
forever.

11
 CHAPTER 2- PURPOSE OF THE INNOVATION

Launched in 2009, WhatsApp is a free, multi-platform messaging app that lets

users make video and voice calls, send text messages, share their status, and
more with just a Wi-Fi connection. Part of what makes this app appealing is that
it works on various phone and computer operating systems, so you can continue
your conversation anytime, anywhere. It can also take advantage of Wi-Fi and
cellular data to make one-on-one or group calls, reducing the need for expensive
calling charges. 

Free international calls

WhatsApp uses your phone’s cellular or Wi-Fi connection to facilitate

messaging and voice calling to nearly anyone on the planet, alone or in a group,
and is especially nice for families and small collaborative workgroups. The app
lets you make calls, send and receive messages, and share documents, photos,
and videos. WhatsApp is completely free — with no fees or subscriptions —
because it uses your phone’s 5G, 4G, 3G, 2G, EDGE, or Wi-Fi connection
instead of your cell plan’s voice minutes or text plan. If you’re connected via
Wi-Fi, it won’t eat into your data plan, either.

Easy chatting and calling over most platforms

WhatsApp uses your phone’s cellular or Wi-Fi connection to facilitate

messaging and voice calling to nearly anyone on the planet, alone or in a group,
and is especially nice for families and small collaborative workgroups. The app
lets you make calls, send and receive messages, and share documents, photos,
and videos. WhatsApp is completely free — with no fees or subscriptions —
because it uses your phone’s 5G, 4G, 3G, 2G, EDGE, or Wi-Fi connection

12
instead of your cell plan’s voice minutes or text plan. If you’re connected via
Wi-Fi, it won’t eat into your data plan, either.

Security:
WhatsApp has a number of advanced security features. It has end-to-end
encryption, just like Apple’s iMessage and Signal. All messages flowing
through the platform are secured so that only the sender and the recipient can
view them. This means WhatsApp couldn’t read your message even if it wanted
to. The app doesn’t store your personal information, and only people you
approve as contacts can message you. As with an increasing number of internet
services like Google and Facebook, WhatsApp uses two-factor authentication,
which has you type in a second passcode sent to your phone via text message to
access your account. Group messages can conflict with some privacy settings,
however, in that if you have blocked someone, they can still appear in a group
message that you can see.

Global reach versus the competition:

WhatsApp says it serves more than 2 billion people in over 180 countries, with
over a billion daily active users. WhatsApp Messenger is now the leading

13
mobile messaging app in 169 countries — although perhaps surprisingly, it
wasn’t as popular in the U.S., where Messenger was more frequently used. This
seems to be changing now, as recent data shows WhatsApp topped the list of
the most popular global mobile messaging apps in 2021. Currently, more than
100 billion messages are sent each day on WhatsApp, making it the most active
messaging app in the world.

WhatsApp generally takes a broad approach to reach as many people as possible

around the world. The app continues to dominate in India, Germany, Russia,
and the U.K. However, despite its impressive stats, WhatsApp isn’t the only
game in town. Among the app’s competitors are Signal, Telegram, Facebook
Messenger, Skype, and even Twitter DMs.

WhatsApp mobile updates:

WhatsApp instituted new privacy settings in 2020 that gave users more control
over group messages, particularly when it comes to who can add you to groups.
Admins can send you a private invite via Settings > Account > Privacy >
Groups. The app also added more privacy options for the status function. Now,
there are three options available: Everyone, My Contacts, and My Contacts
14
Except. My Contacts are restricted to people you have in your address book,
and My Contacts Except offers even more control over which contacts can see
your status. You can add or remove users from this My Contacts Except list for
every status you update, thus giving you more privacy and control over the
information you share on the app. Additionally, now new call-waiting features
let you choose to accept an incoming WhatsApp call while you’re on another
call.

Web version:

WhatsApp Web is a desktop version of the mobile app that operates within
standard Mac or Windows browsers (except Internet Explorer). But
unfortunately, it doesn’t offer all the services available in the mobile app.
Everything you do on the web will sync and show up on the iPhone or Android
app so all of your chats get synced — and the web version now lets you make
video calls, too. A business version lets companies access WhatsApp to interact
with customers.

15
WhatsApp Payments:

The WhatsApp In-Chat Payment feature will allow users to make payments to
anyone from their WhatsApp contact list. The new option will enable
WhatsApp users to both send and receive money. The social media messaging
application has tied up with some of the largest banks in the country to make
this service available to consumers. The payment system will work on
the Unified Payments Interface (UPI) method, where fund transfers can be
initiated without having to provide bank account number and IFSC code.
The UPI interface allows customers to make instant fund transfers through a
virtual address, also known as, Virtual Payment Address (VPA). The fund
transfer process is fast, easy and can be done on a 24/7 basis on all 365 days in a
year.

To transfer funds using the WhatsApp In-Chat Payment system, click on the
‘Rupee’ symbol under the ‘Attachment’ option. After this step, money transfers
can be made in a single step by entering the transaction amount and the UPI
PIN. The main advantage of this type of payment system is that users will not
have to navigate out of the chat window to make a payment.

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 CHAPTER 3- TYPE OF INNOVATION

WHATSAPP IS A SERVICE INNOVATION

A service innovation is a service product or service process that is based on

some technology or systematic method. Service innovation refers to a new or
significantly improved service concept, product or process in a new or existing
market. Service innovation" is a broad term that has to do with making changes
in the direction, organization and even the product line of a business in order to
anticipate demand and keep the company in the forefront of an industry. It can
be for example a new customer interaction or distribution channel, a system that
improves the delivery process or new solutions in the customer interface.

WhatsApp significantly is one of the most innovative service concepts that has
ever been made in the market. It has revolutionized the way people
communicate. It has made communicating with people really very easy even if
they are far away in other countries. It provides texting, calling, money transfer,
data exchange etc.

It introduced a new process of service with improved customer interface. This

application of WhatsApp can be used in phone, tabs and laptops via web
WhatsApp which offers their users a comfortable user-friendly system.

WhatsApp for Business API lets large businesses integrate the platform’s API
with their own offering and provide a seamless experience to their customers by
communicating important details on WhatsApp automatically. This API made it
possible for banks to send communication messages, ticket booking applications
to send confirmation messages, and other secure apps to even send OTPs
through WhatsApp.

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 CHAPTER 4- HOW WAS THE INNOVATION
COMMERCIALIZED

“No ads! No games! No gimmicks!” – A simple principle which helped a small

messaging application win over giants like iMessage, WeChat, Facebook
Messenger, Snapchat, LINE, Kik Messenger, Kakao-Talk, and many others –
while operating with a staff of just 50 employees.

Every social media app that you use every day bombards you with
advertisements. Services like Facebook, Instagram, Twitter, Snapchat and
others, gain significant revenue from advertisements alone in exchange for
keeping the apps free to use.
18
Yet there is one app on the market, one which is a significant part of our lives,
that uses neither ads nor subscription fees to gain profit.

It’s your trusty old WhatsApp.

WhatsApp history needs to be heard as it is not like any usual startup story
where the founders had an idea that made them drop out from their colleges,
build a team, and get pre-seed funding from a giant like Facebook or Google.
WhatsApp was conceptualized not by college students but by people who were
in their thirties and had a stable job with a renowned company.

The internet messaging application was conceptualized because of an actual

need (democratizing phone-based communications), and it succeeded because it
was able to capitalize on almost every emerging trend like push notifications
and need like encryption.

The best part?

Even after ten years of existence, the company still boasts it’s no ads, no games,
and no gimmicks principle while making millions in revenue.

Here’s a brief history of WhatsApp explaining its conceptualization, the initial

WhatsApp business model, and the new WhatsApp business model after
Facebook bought it. WhatsApp does not incorporate advertisements. These
advertisements often cause hindrances in the user’s way of communicating,
which is avoided through the add-free policy of WhatsApp.

CHAPTER 5- LEADERSHIP ISSUES

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Creating a digital start-up may sound promising for most of us at first, but it
undoubtedly presents a multitude of challenges. You need to determine what
new solutions you can provide to the market’s current problems, and even then,
you would need to build your own reputation slowly. Before you know it,
you’ve lost all your start-up money.

While Acton and Koum developed the initial idea for WhatsApp, they were
well-aware of the staunch competition they were about to meet. For instance,
Facebook was just beginning to emerge into the online scene with its own
messaging tool, and Blackberry Messenger (BBM) was becoming increasingly
prominent at the time.

Acton and Koum simply knew they had to focus their priorities in order to be
the best. The duo gathered a small $250,000 seed fund from investors (actually
their former co-workers at Yahoo who they persuaded to chip in) and had to
keep costs at an absolute minimum. How did they do it? They outsourced the
majority of WhatsApp’s development to a group of seasoned app developers in
Russia, led by one Igor Solomennikov. This allowed WhatsApp employees in
Mountainview, California to shift their focus on other tasks, including customer
support and administrative responsibilities.

From our vantage point, it is immediately clear that the outsourcing practice
became Acton and Koum’s secret ingredient to making WhatsApp launch its
product efficiently. Not only was WhatsApp able to minimize its operating
costs, it was also able to take advantage of great quality from its development
team abroad.

With barely any start-up capital, this was really the only effective way to go for
Acton and Koum to make sure that they succeed!

20
CHAPTER 6- LEADERSHIP QUALITIES RELATED TO
INNOVATION
Jan Koum and Acton became a billionaire in the very building he used to pick
up food stamps for himself and his mother. Today, Koum’s net worth is $9.9
billion. Why someone hasn’t turned the life story of the father of WhatsApp into
a movie is beyond anyone’s best guess. As a Ukrainian immigrant who escaped
the U.S.S.R., he moved to the United States, met even more extreme poverty,
but still managed to build a billion-dollar company within five years.

For entrepreneurs and business leaders, Jan Koum’s story serves as inspiration.
But going beyond a source of motivation, Koum and his business partner Brian
Acton also demonstrate how to grow an innovative startup company.
Additionally, they are a prime example of building a business that serves others
and creates a massive positive impact on the world.

The leadership qualities that are required to create an innovation are given as
below:

1. Accepting Responsibilities:

When they both were developing WhatsApp the most crucial leadership
quality of them were to take full responsibility of whatever they are working
for. That meant that he was ultimately responsible for whatever happened
during his administration. Leaders take responsibility and never “pass the
buck.” True leaders take full ownership of everything their team does,
including accepting the blame when things fall apart. It’s not always easy to
do, but leaders know everyone is counting on them. Team members who see
this will want to mimic this behavior as well because “leadership is
contagious.”

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2. Constant Learning:

The best leaders have an unyielding appetite for learning. They’re constantly
looking for new information. This isn’t just out of necessity for their jobs—
it’s also due to their curiosity. They keep up with the news, seek new ways
to solve problems, and read about topics outside their expertise.

Jan Koum, the co-founder and former CEO of WhatsApp, lived in extreme
poverty in Ukraine before moving to the U.S. where he faced even more
difficulties. However, his desire to learn never faded. After only two years in
the United States, Koum taught himself computer programming. He even
joined a hacking group so he could learn all about cybersecurity, scalability,
and networking. All of this hands-on learning would eventually pay off, and
today, Koum has a net worth of almost $10 billion.

3. Motivation to action:

Great leaders hone in on the ability to inspire other people to action. When
on a team, they keep their teammates focused on the goal, motivating them
every step of the way. At times when frustration may set in, they raise
everyone’s spirits. Koum and Acton had had staff of only 50 employees to
which he constantly used to motivate its employee to give as much as
productivity in a day due to which it became popular with such a short
team.

4. Adapting to Change:

No matter the industry, change always happens. Effective leaders can adapt
to those changes. They see change as an opportunity to grow and learn.
They never take the more pessimistic route and think of change as bad. If
anything, they view it all as a challenge to overcome and help other people
see it that way, as well.

22
 The ability to adapt goes hand in hand with the constant learning trait
discussed above. If a leader always looks for new things to learn, they’ll be
in a much better position to adapt to whatever changes occur. They remain
focused on their goals but are flexible enough to react to the changing
world around them.
When WhatsApp first launched its paid subscription, it saw a downfall due
to which they changed their model and made it free to use only by adding
phone number due to which it was a big hit.

5. Showing Empathy:

Most people tend to think of great leaders as excellent public speakers and
outgoing personalities. While it’s true charisma plays a role in developing
followers, that doesn’t mean only extroverts make great leaders. Introverts
can be leaders too because much of leadership boils down to how much
emotional intelligence a person has.
Emotional intelligence consists of the leadership skills needed to employ
feelings for motivation, planning, and forming bonds with other people.
Empathy is part of that equation. Showing empathy means understanding
what others are feeling and connecting with them on an emotional level.
It’s how leaders solve conflicts, raise spirits, and act appropriately in any
social setting.

6. Leadership demands work:

As Jan Koum notes, “The most dangerous leadership myth is that leaders
are born—that there is a genetic factor to leadership. This myth asserts that
people simply either have certain charismatic qualities or not. In fact, the
opposite is true. Leaders are made rather than born.”

23
 CHAPTER 7- IMPLICATIONS/ RESULTS OF
INNOVATION

Probably all of us are using WhatsApp as it is one of the most important instant
messaging applications available in the internet domain. The majority of people
use WhatsApp on their smartphone to share messages and images with each
other. It is an important form of social media that has influenced the psyche of
the modern users; however, it has its own advantages and shortcomings that are
listed below.

Positive impact of WhatsApp:

1. Cost effective:
Transmitting messages through WhatsApp is free, unlike the SMS
messages. Mobile services providers are now offering internet packs to
invoke the WhatsApp application. Wherever the internet connection is
accessible, you can easily use the social media app. Without spending
money, one can place calls to friends located across the globe.

2. Welcome absence of advertisements:

Internet websites and even social media apps are replete with annoying
ads popping in between and disturbing the concentration of the users.
WhatsApp has brought in a fresh whiff of air as it is free from
advertisements. It offers a great user experience and app doesn’t lag
because of too many ads.

3. Seamless operation: WhatsApp is inundated with lots of features such as

uploading of the files including the images and videos. Once the

24
 application is installed, it can automatically import the contacts from the
smartphone providing information to the users. With the help of
WhatsApp, you can not only share status but also send the information
pertaining to location.

4. Facilitating business:
WhatsApp has played a very important role in facilitating the business
communication between the supplier and the customers. They not only
exchange information but also work on creative ideas to find solutions to
the problems.

5. Forming a community:
Information about the events can be shared by creating a group of like-
minded friends on WhatsApp. It is the fastest way to disseminate facts
related to a particular topic. Moreover, you can also share the jokes and
memes to bring smiles to your friends.

Negative impact of WhatsApp:

1. Absence of cross compatibility:

WhatsApp can only send messages to people who have the same
application installed on their phones. In a nutshell, it is a restrictive
technology for the users. In addition, you cannot send a message to the
recipient if you do not have an internet connection. Moreover, the data
from the application cannot be transferred to the inbox of the phone.

2. An unwelcome distraction:
WhatsApp is known to cause addiction to the teens as they continue to
check the phone for messages. As a result, people are not able to focus on
25
 important tasks. The continuous receiving of jokes and trolls can drive
people insane and makes them crazy. Lots of irrelevant questions cloud
the mind when somebody on the other end is not responding to the
messages on the phone.
3. Aloofness from the real world:
People engaged with WhatsApp lose their touch to the outside world. As
a result, they become social inaccessible and aloof. Non-interaction with
the society proves harmful to the WhatsApp addict. They are extremely
obsessed with sharing of selfies, videos and audio files among the friends
and colleagues.

4. Data privacy remains a concern for users:

Data privacy is regarded as an ongoing concern for users. The company
has yet to provide a complete solution to this problem.

5. Cannot function without internet:

Because the internet is required for the app to function, a large portion of
the population that does not have access to the internet is still unable to
be targeted.

6. Low barriers to entry for new entrants:

Anyone can come and make a wonderful product like WhatsApp because
it’s not a heavy investment service. The barriers are minimal, making it
relatively simple for other players to join in on the game.

7. Changes in regulations to address any negative effects of WhatsApp

communication:

26
 Every new technology has flaws, and you never know when someone will
use a technology maliciously. This is always a threat until everything is
fully proven.

CHAPTER 8- CONCLUSION

WhatsApp has become a popular social networking application used by people

all over the world to exchange personal and business information. At a time
when digital technology is transforming one industry after another, large
companies tend to view innovation and disruption as the result of breakthrough
discoveries or technological wonders. They look at the explosive growth of
companies such as WhatsApp or Instagram and assume that true innovation is
the realm of digital wonks and ambitious entrepreneurs.

WhatsApp demonstrate that real-world innovation, in many ways, looks like an

assembly line. At one end is a customer pain point or a potential new market. At
the other is a product or service that solves the problem or addresses the market
in a way nobody has thought of before. In between, people sit down and force
themselves to examine the problem from a variety of fresh angles.

WhatsApp can be used as a complete solution for simple and cost-effective

phone networking. Because WhatsApp is a cross-platform mobile messaging
service, it can automatically sync to the address book, displaying all contacts
who use WhatsApp.

We can easily get to know all of the same app users in our contact list and share
information via WhatsApp. It is especially useful for those who are living
abroad or far away from their hometown. Long-distance calls are quite
expensive. WhatsApp is a free application through which people all over the
world can communicate at any time and from any location.

27
 CHAPTER 9- BIBLIOGRAPHY

1. The History Of WhatsApp | Feedough

2. SWOT Analysis of WhatsApp | IIDE

3. The History of WhatsApp In A Nutshell - FourWeekMBA

4. Are Leaders Born or Made? - Leaders.com

5. Jan Koum: The Inspirational Story of the Founder of WhatsApp -

Leaders.com

6. Positive and negative effects of WhatsApp | My Essay Point

7. WhatsApp Grew to One Billion Users by Focusing on Product, Not

Technology (hbr.org)

8. AScaleX | An Outsourcing Success Story: The Fighter That is WhatsApp

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