12

Entrepreneurship
QUARTER 1
Week 2 Lesson 1

CapsLET
Capsulized Self-Learning Empowerment
Toolkit

Schools Division Office of Zamboanga City

Region IX, Zamboanga Peninsula
Zamboanga City

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 CapsLET
Capsulized Self Learning Empowerment Toolkit
SUBJECT & Entrepreneurship QUARTER 1 WEEK 2 DAY ____________________________
GRADE/LEVEL dd/mm/yyyy

TOPIC Developing a Business Plan

Demonstrates understanding of concepts, underlying
principles, and processes of developing a business plan.
Code: Objective:
LEARNING
CS_EP11/12EN 1. Propose solutions in terms of products and services that
COMPETENCY
TREP-0a-2 will meet the need using techniques on seeking, screening,
and seizing opportunities.

IMPORTANT: Do not write anything on this material. Write your answers on the Learner’s
Activity and Assessment Sheets provided separately.

UNDERSTAND
Topic Title: Developing a Business Plan

Opportunity Seeking
Entrepreneurs are innovative opportunity seekers. They have endless curiosity to discover new or
different ideas and see whether these ideas will work in the marketplace. This is what separates
entrepreneurs from the ordinary businessman whose main objective is simply to earn profits from
producing, buying, and selling goods. Entrepreneurs create value by introducing new products or
services or finding better ways of making them. This may include innovation in terms of products
design or addition of new product features to existing one.
Sources of Opportunity:
• Internal-Innovation/Creativity MACRO (PESTEL)
• External
Macromarket
Micromarket Analysis INDUSTRY
Irritants in the marketplace
D- Deterrents, Delay
I-Irritants
P- Problems MARKET
C-Complaints

• Micrromarket
Refers to the specific target market segments MICROMARKET
of a particular Enterprise. CUSTOMER
• Consumer Preferences
Refers to the tastes of particular groups
Of people.

COMPETITION LOCATION
Benchmarking Traffic Count, Going to
Competitor Research Office/ home

All of the Macro and Micro must be relevant/ related to the Enterprise.

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 Tools- External/ Environmental Analysis
PESTE- Political, Economic, Social, Technological, Ecological
PESTEL- PESTE + LEGAL
EPISTE- Economic, Political, Informatics, Technological, Ecological
STEER- Sociological, Technical, Economic, Ecological, Regulatory
SWOT/TOWS
Opportunity Screening
• Is the process of evaluating which market offers the greatest opportunity. It is also important to
make sure that the option is sustainable.
• Comes the rigorous process of opportunity screening. Because of the many opportunities
possible for the entrepreneur, it is important to come up with a short list of a few very promising
opportunities, which could be scrutinized in detail.
• The personal Screen in screening opportunities, the entrepreneur first has to consider his/ her
preferences or capabilities by asking three basic questions:
Do I have the drive to pursue this business opportunity to the end?
Will I spend all my time, effort, and money to make the business opportunity work?
Will I sacrifice my existing lifestyle, endure emotional hardship, and forego my usual
comforts to succeed in this business opportunity?
If “YES” is your answer to all of the above, then you can begin your earnest pursuit of
hat opportunity? At the simplest level, the entrepreneur may want to make a risk-return
grid (Table 2.2) shown as follows:
Table 2.2. Risk- Return Grid for Screening Opportunities
Risk
Low Risk Medium Risk High Risk
Return
High Return BEST GOOD FAIR
Medium Return GOOD FAIR BAD
Low Return FAIR BAD WORST

Table 2.3. The 12 R’S of Opportunity Screening

1. Relevance To vision, mission, and objectives of the
entrepreneur. Opportunity must be aligned with
what you have as your personal vision, mission,
and objectives for the enterprise you want to set
up.
2. Resonance to values The opportunity must match the values and
desired virtues that you have or wish to impart.
3. Reinforcement of entrepreneurial How does the opportunity resonate with the
Interests entrepreneur’s personal interests, talents, and
skills.
4. Revenues In any entrepreneurial endeavour, it is important
to determine the sales potential of the products or
services you want to offer.
5. Responsiveness to customer needs and If the opportunity that you want to pursue,
wants. addresses the fulfilled or undeserved needs and
wants of customers, then you have a better
chance of succeeding.
6. Reach Opportunities that have good chances of
expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain
rapid growth are better opportunities.
7. Range The opportunity can potentially lead to a wide
range of possible product or service offerings,
thus tapping many market segments of the
industry.
8. Revolutionary impact If you think that the opportunity will most likely
be the” next big thing” or even a game-changer
that will revolutionize the industry, then there is
a big potential for the chosen opportunity.

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 9. Returns It is a fact that products with low cost of
production and operations but are sold at a higher
prices will definitely yield the highest returns on
investment.
10. Relative ease of implementation Will the opportunity be relatively easy to
implement for the entrepreneur or will there be a
lot of obstacles and competency gaps to
overcome?
11. Resources Required Opportunities requiring fewer resources from the
entrepreneur may be favoured than those
requiring more resources.
12. Risks In entrepreneurial endeavour, there will always
be risks. However, some opportunities carry
more risks than others, such as those with high
technological, market, financial, and people
risks.
The above table 2.3.shows the 12 R’S of Opportunity Screening.

Table 2.4. Opportunity Screening Matrix

Cri teri a Very Hi gh Hi gh Average Lo w Very Lo w Sampl e Wei ght Sco re
Opportunity Screening Grid for each Opportunity
Rating 5 4 3 2 1 Weight Score *
1. Relevance 2
2. Resonance 1
3. Reinforcement
of entrepreneurial Interest 1
4. Revenues 2
5. Responsiveness 1
6. Reach 1
7. Range 1
8. Revolutionary Imact 2
9. Returns 4
10. Relative Ease of
Impplementation 1
11. Resources Required 1
12. Risks 3
Total Score
*RATING x WEIGHT= SCORE

Opportunity Seizing- is all about searching business opportunities. It talks about how you search or
find opportunities for yourself.
Formula in getting your own opportunities:
EX(I+R2)=0
Where: E= Event
I=Interpretation
R=Responsibility, Resources

Self- Actualization
Pursue talent, creativity, fulfilment

Self- Esteem
Achievement, Mastery, Recognition

Belonging
Friends, Family, Community

Safety
Security, Shelter

Physiological
Food, Water, Warmth
Figure 1. Personality Primary Focus
The Figure 1.above shows the different personalities that an entrepreneur should posses that can be use
in searching a business opportunities.
Written by: MA. ALICEF R. APOLINARIO
“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 Enrichment!
https://www.scribd.com/presentation/352270737/2-opportunity-seeking-screening-and-seizing

SQA1: As a student and as a customer what are your common needs and wants? What is your tastes
when it comes in shoes, clothes, foods and hobbies? Cite some examples;
SQA2: What do we mean with Entrepreneurial Mindset? Explain;

Let’s Practice!
(Answer on the separate sheets provided.)

Fill in the blank

Directions: Read each statements or questions below carefully and fill in the blank/s
with the correct answer.

____________1. It is one of the external source of opportunity that refers to the specific target segment
of a particular enterprise
____________2. The vision and mission, and objectives of the entrepreneur should be ____?
____________3.the opportunity must match the values and desired virtues that have or wish to impart.
____________4.it is one of the Rs of opportunity that focuses on the entrepreneur’s personal interests,
talents and skills.
____________5.if you want to pursue addresses the unfulfilled or undeserved needs and wants of
customers you must be _______________?
____________6.it is an entrepreneurial mindset that takes advantage and act quickly to use the
opportunity while available.
____________7.Innovating a suitcase with wheels is one example of_______?
____________8. PESTE stands for______________?
____________9. EX (I+R2) =0, is a formula for____________?
____________10. Is all about searching business opportunities. It talks about how you search or find
opportunities for yourself.

REMEMBER
Key Points

The Entrepreneurial Mindset Opportunity Screening

• Is the process of evaluating which market
offers the greatest opportunity. It is also
important to make sure that the option is
Opportunity
Seeking sustainable.
Opportunity Seizing- is all about searching
Opportunity business opportunities. It talks about how you
Screening search or find opportunities for yourself.
Sources of Opportunity:
Opportunity • Internal-Innovation/Creativity
Seizing
• External
Macromarket
Micromarket Analysis
Opportunity Seeking-Entrepreneurs are Irritants in the marketplace
innovative opportunity seekers. They have D- Deterrents, Delay
endless curiosity to discover new or different I-Irritants
ideas and see whether these ideas will work in the P- Problems
marketplace. This is what separates entrepreneurs C-Complaints

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 from the ordinary businessman whose main
objective is simply to earn profits from
producing, buying, and selling goods.
Entrepreneurs create value by introducing new
products or services or finding better ways of
making them. This may include innovation in
terms of products design or addition of new
product features to existing one.

TRY
Let’s see how much have you learned today!

Let’s see how much have you learned today!

Multiple Choice
I- Directions: Read each statements or questions below carefully then choose your correct
Let’s see(Answer
answer. how much on the Learner’s
have Activity
you learned and Assessment sheets.)
today!
1. It is an entrepreneur’s business idea that 5. It is an attainment of rapid growth. What
can potentially become a commercial type of Rs is this?
product called? a. Responsiveness c. Range
a. Screening c. seizing
b. Reach d. Resources required
b. Opportunity d. seeking
2. It is the first step and is the most
difficult process of all due to the number II- Directions: Give at least five (5) types of
of options that the entrepreneur will Rs. Explain each;
have to choose from. What type of 3s is R’s of Meaning
this? Opportunity
a. Screening c. seizing
b. Opportunity d. seeking
3. It is the buyer of goods or services
produced or rendered by the business
called?
a. Market c. competitors
b. Business d. Customers
4. It is a type of 3s which process of
cautiously selecting the best
opportunity. What type of 3s is this?
a. Screening c. seizing
b. Opportunity d. seeking

Web sites
https://www.scribd.com/presentation/352270737/2-opportunity-seeking-
screening-and-seizing

https://www.slideshare.net/mobile/profjorge_entrep/opportnity-seeking-in-
REFERENCE/S
entrepreneurship-spotting-business-opportunities

Photo/ Image
“Smiley face Clip Art Thumbs Up”.
https://www.pinterest.ph/pin/345932815105091760/

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 This learning resource contains copyrighted materials. The use of which has not
been specifically authorized by the copyright owner. We are making this
learning resource in our efforts to provide printed and e-copy learning resources
available for the learners about the learning continuity plan of this division in
this time of pandemic.
DISCLAIMER OF
LIABILITY
Credits and respect to the original creator/owner of the materials found in this
learning resource. This material is not intended for uploading or for commercial
use, but purely for educational purposes and for the utilization of Zamboanga
City Division only. No malicious infringement is intended by the

ANSWER KEY
Let’s Practice
Activity
1. Micromarket
2. Relevance
3. Resonance to values
4. Reinforcement of Entrepreneurial Interests
5. Responsiveness
6. Opportunity Seizing
7. Opportunity Screening
8. Political, Economic, Social, Technological, Ecological
9. Formula in getting your own opportunity
10. Opportunity Seizing
Try
1. B
2. D
3. D
4. A
5. B
1. Reinforcement of entrepreneurial How does the opportunity resonate with the
Interests entrepreneur’s personal interests, talents, and
skills.
2. Revenues In any entrepreneurial endeavour, it is important
to determine the sales potential of the products or
services you want to offer.
3. Responsiveness to customer needs If the opportunity that you want to pursue,
and wants. addresses the fulfilled or undeserved needs and
wants of customers, then you have a better
chance of succeeding.
4. Reach Opportunities that have good chances of
expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain
rapid growth are better opportunities.
5. Range The opportunity can potentially lead to a wide
range of possible product or service offerings,
thus tapping many market segments of the
industry.

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 12
Entrepreneurship
QUARTER 1
Week 2 Lesson 1

CapsLET
Learner’s Activity
and Assessment
Sheets
Schools Division Office of Zamboanga City
Region IX, Zamboanga Peninsula
Zamboanga City

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 NAME: CapsLET GRADE/SECTION:

Capsulized Self-Learning
NAMEEmpowerment
OF ADVISER Toolkit
SCHOOL:
SUBJECT & Entrepreneurship QUARTER 1 WEEK 2 DAY ____________________________
GRADE/LEVEL dd/mm/yyyy

TOPIC Developing a Business Plan

Demonstrates understanding of concepts, underlying
principles, and processes of developing a business plan.
Code:
Objective:
CS_EP11/12EN
LEARNING 1. Propose solution/s in terms of product/s and service/s that
TREP-0a-2
COMPETENCY will meet the need using techniques on seeking, screening,
and seizing opportunities.

UNDERSTAND
Topic Title: Development of Business Plan

SAQ 1: As a student and as a customer what are your common needs and wants? What is your
tastes when it comes in shoes, clothes, foods and hobbies? Cite some examples;
_________________________________________________________________________
What is Digestion?
_________________________________________________________________________

_________________________________________________________________________

SAQ-2: What do we mean with Entrepreneurial Mindset? Explain;

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

Let’s Practice!
Fill in the blank
Directions: Read each statements or questions below carefully and fill in the blank/s
with the correct answer.

____________1. It is one of the external source of opportunity that refers to the specific target segment
of a particular enterprise
____________2. The vision and mission, and objectives of the entrepreneur should be ____?
____________3.the opportunity must match the values and desired virtues that have or wish to impart.
____________4.it is one of the Rs of opportunity that focuses on the entrepreneur’s personal interests,
talents and skills.
____________5.if you want to pursue addresses the unfulfilled or undeserved needs and wants of
customers you must be _______________?
____________6.it is an entrepreneurial mindset that takes advantage and act quickly to use the
opportunity while available.
____________7.Innovating a suitcase with wheels is one example of_______?
____________8. PESTE stands for______________?
____________9. EX (I+R2) =0, is a formula for____________?
____________10. Is all about searching business opportunities. It talks about how you search or find
opportunities for yourself.

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”
 TRY
Let’s see how much have you learned today!

Let’s see how much have you learned today!

Multiple Choice
I- Directions: Read each statements or questions below carefully then choose your correct
(Answer
Let’s see
answer. on thehave
how much Learner’s Activitytoday!
you learned and Assessment sheets.)
1. It is an entrepreneur’s business idea 5. It is an attainment of rapid growth.
that can potentially become a What type of Rs is this?
commercial product called? a. Responsiveness c. Range
a. Screening c. seizing
b. Reach d. Resources
b. Opportunity d. seeking
2. It is the first step and is the most required
difficult process of all due to the
number of options that the II- Directions: Give at least five
entrepreneur will have to choose (5) types of Rs. Explain each;
from. What type of 3s is this? R’s of Meaning
a. Screening c. seizing Opportunity
b. Opportunity d. seeking
3. It is the buyer of goods or services
produced or rendered by the business
called?
a. Market c. competitors
b. Business d. Customers
4. It is a type of 3s which process of
cautiously selecting the best
opportunity. What type of 3s is this?
a. Screening c. seizing
b. Opportunity d. seeking

Written by: MA. ALICEF R. APOLINARIO

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”