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Web Metrics and Measurements

Saadia Shabbir, Bushra Sikandar, Aihab khan and M.Sikandar Hayat Khiyal

Abstract—Web metrics are used by organizations to bring improvement to their websites to see how a website is used by a visitor and to
have an understanding of the number of visitors using a website so by this way a website could perform in a better way and would produce
better outcome.The objective of this paper is to show the relationship between the number of web pages visited by a visitor and the number
of hits, and visitors details including visitors ip address,server domain name,date which is basically done by using web usability metrics and
measuring the number of hits when a visitor visits a website, showing all the details of visitor .The experimental results shows that the total
number of hits made by a visitor while using a website is directly propotional to the number of web pages visited and the visitors ip address
and server domain name is directly propotional to the total number of hits

Index Terms— web metrics,hit count values,web traffic analysis,visitors details

——————————  ——————————

1 INTRODUCTION
website, clicked images and links and have visited pages 

M easuring  a  website  performance  is  a  very  important 

process  because  in  this  manner  the  behavior  of  vistor 
so  basically  when  a  visitor  hits  a  website  or  a  web  page 
the number of hits or clicks are measured and are stored 
can  be  measured  that  leads  to  a  better  outcome.  A  site   
in metrics  
can  not  be  made  successful  by  traffic  alone  infact  when 
Section  1  of  this  paper  discusses  the  introduction  and 
actual results are measured it tells us how well the site is 
performing.  functionality  of  web  metrics.Section  2  elaborates  Related 
Work  with  a  brief  discussion  of  different  web  metrics 
 To  show  the  relationship  between  the  number  of  web  based  on  clickstream  data,  visitors  behaviour  and  page 
pages visited by a visitor and the number of hits, and visi‐ features  are  represented.  Section  3  describes  proposed 
tors  details  including  visitors  ip  address,serverdomain  model and the description of proposed model is present‐
name,date  and  time  of  visit  which  is  basically  done  by  
ed in section 4 where as in section 5 the experimental re‐
using web usability metrics and measuring the number of 
hits when a visitor visits a website, showing all the details  sults are discussed 
of visitor  
  2 REVIEW STAGE
Metrics  are  a  way  of  measuring  data  they  are  used  in  a 
Dhyani  et  al.[1]  proposed  a  variety  of  web  metrics  that 
variety of things such as business model,CMMI (Capabil‐
include  graph  properties  metrics,  significance  metrics, 
ity maturity model)[4]. By using web metrices the quality 
similarity  metrics,  search  metrics,  usage  metrics  and  in‐
of  all  information  on  a  website  could  be  enhanced  that 
formation  theoratic  metrics.  In  Graph  properties  metrics 
leads to an improved and better website  
website  is  considered  as  a  hypertext  graph,nodes  repre‐
 
sent pages and edges represent hyperlinks.The relevance 
Web metrics are also known as web analytics.Web metrics 
and quality of web page is shown by significance metrics. 
and  measurement  are  used  to  measure  behavior  of  visi‐
The  relatedness  between  two  or  more  Web  pages  can  be 
tors using a website that is how many visitors have hit the 
measured  by  similarity  metrics.  Search  metrics  are  used 
 
for assessing the performance of Web search. Usage met‐
———————————————— rics  measures  user  behavior.  Information  Theoratic  met‐
 Saadia Shabbir studying software engineering in Fatima Jinnah women
university ,the Mall,Rawalpindi.
rics captures properties related to information needs 
 Aihab khan is assistant professor in software engineering department in Weischedel and Huigingh [2] described click stream data 
Fatima Jinnah women university,the mall,rwp.
 Dr M.Sikander Hayat Khayal is professor and chairman department of as  web  metrics.Clickstream  data  is  used  to  study  online 
computer sciences and software engineering.He has more than hundred
customer behavior and is stored by default in server log . 
journal/conference publications of international repute.He is the editor and
reviewer of several international jounals. Server log shows information about a website such as ip 
 Bushra sikander is lecturar in software engineering department in Fatima
Jinnah women university,the mall,rwp address,  browser  version,  date  and  operating  system  de‐
tails.They  also  described  limitations  of  click  stream  data 
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as  web  metrics  that  include  proxy/caching  inaccuracy,in  site is visited.The technical descrption of proposed model 

accurate visit count and duration  is given below: 
     Step 1
Alagappan  et  al.[3]  proposed  web  metrics  that  include  The visitor visits a website and clicks on a link, an im‐
Utility  oriented  metrics,quality  oriented  metrics,behavior  age or a tab in a website 
oriented  metrics  and  visual  oriented  metrics.Utility  ori‐  
ented  metrics  are  used  to  incorporate  utilities  in  a  page  Step 2
which  help  the  visitor  to  enhance  the  amount  of  infor‐ When the visitor clicks on a link,an image or a tab in a 
mation  collected.  The  quality  features  of  a  web  page  can  website all the click stream data including visitors de‐
be determined by quality oriented metrics.Behaviour ori‐ tail  that  is  visitors  ip  address,date,visitors  server  do‐
main  name  ,visitors  server  port  and  time  of  visit    is 
ented metrics are used to describe the information about 
stored in a database  
the provider. Visual oriented metrics are used to measure 
 
effectiveness of a page.They also proposed a matrix mod‐        Step 3
el  of  hit  count  based  on  visitors  behavior  and  page  fea‐ Web  Usability  metrics  are  defined  to  calculate  the 
tures  number of links clicked, pages visited and to show the 
time spent on a page 
3 FRAMEWORK OVERVIEW  
Figure 1 shows proposed model for web metrics Step 4
Visitor clicks All the visitors details that is visitors ip address, server
domain name,server port,date and time of visit are re‐
trieved from the database and shown on the screen 
 
Collection of visitors ip ad- Step5
dress,server domain name,server The visitors hit count is calculated and is incremented 
port,date and time of visit each time the visitor clicks a link,an image or a tab 
 
Step 6
The hit count value is displayed on the screen 
Define web usability metrics  
Step 7
The site usage report containing the number of visited 
pages  ,value  of  hits,  ip  address  and  server  domain 
Display Visitors ip address, server name are  displayed on the screen 
domain name, server port, date and  
time of visit 4 Experimental Results
The results of web metrics and measurement are
shown graphically in the figure 2 and 3 .

Calculate and display hit count   a n a ly s is o f h it s a n d w e b p a g e

  v is it e d
 
 
Display Site usage report   400
  300
  200 web page
h i ts

  Page visit   100 vis it e d

    0 h it s
   
Hit count 1 2 3 4 5
   
    w e b p a g e v i s i te d
  Ip address  
  andserver do- Fig .2:Analysis of hits and web page visited  
  main name Fig 2 shows that the total number of hits made by a visi‐
  tor  while  using  a  website  are  directly  propotional  to 
  number of web pages visited  so  each time when  a web 
Fig.1: Proposed Model for web metrics and measurement  page is visited  hit is incremented and is displayed e.g if a 
  web  page  is  visited  50  times  then  the  hit  count  is  incre‐
The  proposed  model  for  web  metrics  and  measurement  mented  on  each  click  and    the  value  of  hit  displayed  on 
explains how visitors behavior is measured when a web‐ the screen would be 50  
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In  future  can  plan  to  implement  fifo  page  replacement 
algorithm to solve the problem of click stream data suffer‐
ing  inaccuracies created through cache located at various 
places  between  the  web  server  and  the  visitor.Caching 
problem  occurs    because    the    cache  in  order  to  reduce 
response  time  stores    a  web  page  and  provide  this  page 
when  requested  directly  from  the  cache  instead  of  re‐
questing it from the server  due to which the pages shown 
from cache are not recorded in the server log and  results 
in page faults and leads to incomplete path  with in cor‐
rect information which would underestimate web traffic