(Opinion) The best online business niche

By Dan Koe • Issue #6 • View online

When I first started out in online business, I was lost. I suffered from all
of the problems that I see others suffering from.

Indecisive about their niche, skillset, offer, lead generation mechanism,

and the rest. I was stuck in a loop of reaching out to local businesses,
making OK money, but knowing that I was not building leverage in any
form.

Over the years, everything eventually clicked — as they will for you —
but I wish I had done this sooner.

The C2C Business Model

We’ve all heard of the B2B and B2C models. For those unaware, B2B is
“business to business.” Think an agency that sells marketing services to
local businesses. B2C is “business to consumer.” Like an eCommerce
store selling coffee to an individual.

As social media has — and will continue to — grow and be the lifeblood
of digital commerce, the want for human connection will grow
alongside it. MOST businesses understand the importance of building
their “online presence.” You can buy anything you would ever need
online. Groceries, necessities, furniture, anything.

This is already developing at high speed, but I predict that things will
continue to move into the hands of the individual, the creator. Amazon
will always have a leg up, but smaller brands will continue to thrive in
the personalization department (and they can always sell on Amazon if
they’d like.)

“There are 7 billion people on Earth. Someday, I hope in the future there
are 7 billion businesses.” — Naval (?)

In comes the C2C business model. Creator to creator. Personal brand to

personal brand. Individual to “boutique” shop. I was only exposed to
this when I started building an audience. Now, everything I do revolved
around working with individual creators that can solve my problems.

The common misconception here is that creators only sell courses,

coaching, freelance services, or other kinds of digital products and
services. This couldn’t be further from the truth. There are people that
sell homemade cutting boards, herbal supplements, bodybuilding
supplements, beef liver jerky, and quite literally anything you could find
on Amazon. They can sell their offers through their audience, email list,
other digital assets, and any other free / paid traffic mechanism
(Amazon, Google ads, Facebook ads, influencer and blog marketing,
etc).

In short, the C2C business model is just like any other model - but with
infinite scale, no need for a large team or employees, and allows you to
be in full control of your time. Like renaissance times — trading your
goods with the people of the city — but with the added power of the
internet. The ability to reach anybody.

Why You Should Join The Creator Economy

It is growing like wildfire. People are starting to realize that personal

brands have more influence than any other kind of lead generation
mechanism. That’s what a personal brand is. A lead generation
mechanism for your products or services. The cool thing is, all you do is
talk about your interests, what you are learning, and your expertise.
People want to work with you because they connect with you on a
human level.

In terms of what you can sell, it can be anything. If you are a beginner
and want “quick” cash, start a freelance or coaching business. Creators
of all forms need web design, email marketing, sales closers,
performance coaching, masculinity coaching, SaaS development,
quality physical products, and anything else that you could sell to a
normal business. The upside? They are 10x more accessible than other
businesses. Want to get in contact with them? Send them a DM. That
simple.

(P.S. you can learn all of these skills, how to build a personal brand,
exactly how to make your first $3K, $5K, and first 6 figures inside
Modern Mastery HQ. Proven strategies and systems. If you don’t stick it
out and make money — I will refund you every penny you paid me.)

The most profitable eCommerce brands are the ones that are
personalized. They sell a product or service that fits a specific
individual’s interests and needs. They even market through personal
brands and influencers with those interests. By understanding how to
start and grow a personal brand, you bring that personal touch with
you. You eliminate whatever saturation and competition existed in that
space because nobody can replicate your personality.

How To Join The Creator Economy Through Self-Improvement

If people simply pursued their interests, solved their own life and
business problems, systemized the solutions, and sold them to
individuals that decided to solve different problems in their lives, you
make money and have zero competition.

Becoming a creator is a highly spiritual experience. Self-reflection and

self-awareness teach you about human nature, persuasion, emotional
triggers, and everything else that helps you capture and convert
attention. You must learn to let your intuition lead in this space. Your
authentic self must shine through by detaching from your faulty
perceptions and identifications. Once that is done, life and business
become a natural strength.

The service business and online education routes have the lowest risk
and lowest barrier of entry.

Here are the steps I would take to monetize any skill or interest as a
creator, coach, freelancer, or digital product creator.
 DAN KOE
@thedankoe

Study your interests

Start a service business
Grow an audience
Work for free
Develop your process
Increase prices
Repeat 5-6
Productize your process

This takes 2 years for potential $50K+ months & 3 hour workdays

College takes 4 years for potential $10K months & 9 hour workdays

1) Study a skill or interest that somebody is already monetizing (and

aligns with you).

Fact of the matter is, you can monetize anything nowadays. Even
better, if somebody is already making money from it, you can make
money too. Remember: a solid personal brand eliminates competition.
There is already money flowing in a “saturated” space. Don’t try to
make money where money isn’t flowing.

If you follow a lot of fitness people, understand it well, and have gotten
yourself results — that is a good route to take. Same goes for anyone
you follow on social media. Chances are you are learning from them,
understand the topic well, and could help someone else get decent
results.
2) Start creating content and understanding your social platform of
choice.

I’m biased towards Twitter (clearly). One, because it’s a writing

platform. You don’t need to learn how to design or record graphics or
videos. Two, the retweet button exposes you to an entire audience,
you can grow much quicker than on other platform (like the strategies
that JK Molina teaches to get your first 2000 quality followers in record
time inside MMHQ)

Learning how to grow and refine your thoughts through writing is

rewarding in itself. When it comes time to monetize, it gets even
better.

3) Connect with other people and help them.

All online business owners will agree when I say that money is made in
the DMs (especially when starting out). This is a key for growing your
audience AND closing deals.

When you are just starting, you have to talk with others and help them
solve their problems for free. Give them tips on what you have
expertise in, get on a call with them, understand their life or business,
and help.

I will be talking about this more on Tuesday’s podcast episode, “College

or Business?” where I go in-depth on all of these steps.

4) Start charging.

After you’ve helped people and gained that next notch of experiential
results under your belt - start charging $1000 minimum. You can watch
this YouTube video I posted a bit back to learn the process.
 5) Increase prices and productize.

Now that you’ve substantially increased your prices, are landing 3-4
$5,000 clients per month, you can productize. That is, you can turn
your system that get’s results into a digital product that you can sell
through the audience that you’ve been building this entire time.

Don’t worry about this step until you’ve gotten to this point.
$10K/month via high ticket and 10,000 followers. If done correctly, it
can take 6-12 months to get here. Maybe longer. Maybe shorter if you
execute perfectly, but you are human.

That is all I have for this letter.

I have way too many topics to write on, but I am excited to send them
out to you each Friday.

Thank you for reading - and thank you for being a supporter of this
newsletter. Have an incredible weekend, my friend.

Dan Koe

For those in there 20s and 30s that have skills, interests, or expertise

Here are 7 of the biggest lies you were told about building a business

(and how you can tap into the infinite potential of the internet)

— Thread —
1) You Need Upfront Capital

With the infinite potential that the internet provides, the is utterly false.
There are a plethora of zero-cost business models.

- Coaching
- Freelancing
- Consulting
- Content creation
- Digital products
- Affiliate marketing

To name a few.
These business models work because they rely on self-education and self-
competition.

Acquiring new skills, keeping up with the industry, and continuously making
your product better.

You are in the business of curiosity, persistence, and iteration.

2) You Need To Hire Employees

There are one-person businesses pulling in 7-8 figures in digital product sales.

There are consultants that charge $20,000 a year for access to a Facebook
group.

There are people charging $5,000 for a call.

You are a one-person business. You have control over what you offer and what
you charge.

You will need immense experience and results to get to this level, but that's the
fun. It's self-competition.

The only thing in your way is the fear of failure & the potential of quitting.
3) You Need A Logo, Website, and LLC

Biggest lie out there.

Freelancers and coaches need a calendar, an offer, and a good DM strategy
(followers not required, but a bonus).

Digital product sellers need a course platform, a following, and authoritative

personal brand.
Stop worrying about the LLC formation until you are profitable. It's not
necessary but is a "good to have" once you start actually making money.

Lesson: Focus all of your energy on lever moving tasks. Building a website and
designing a logo are not those.
4) You Need To Pay For Ads

Ads are awesome. They serve their purpose.

But in under 2 years of growing this account I get 5-10 million impressions per
month.

That's $35,000-$70,000 in ad spend. I get it for free.

I paid with consistency, practice, and iteration of my craft.

My advice, pick a platform that:

1. Is where your ideal customer hangs out

2. Plays to your talents

Twitter > writing and ideas

Instagram > sexiness and visuals
YouTube > speaking and storytelling

Master one, systemize, then branch out and take over other platforms.
5) You Need To Be An Expert

No, the best teachers are those that can speak as if they were one step ahead
of you.

If you want to stay motivated and make progress, the challenge must slightly
exceed your skill level.

This means...
That it is more effective for you to teach the person directly under you than it is
the person far behind you.

If you have improved your health, wealth, or relationships (eternal markets

where burning, lucrative problems exist)

Then you are qualified to teach.

There is also the build in public route. You document *how* you are improving
in those areas and teach the lessons you are learning.

You learn and earn your way to more learnings and earnings. It is a very
fulfilling path and business model for growth-minded individuals.
6) ThE MarKeT iS saTuRAtEd

Stop. The only people saying this are the ones that haven't started.

Anyone that runs a successful business will tell you that saturation doesn't
exist. Especially where I specialize, one person businesses.
You are your own niche. Your unique viewpoints, ways of getting results, and
personal experiences are what set you apart.

The world is going personal. People crave authenticity.

If a big brand and personal brand sell the same product - the personal brand
can charge more...
and their followers are more likely to buy from them. The connection and trust
is there.

On the topic of saturation: if something is selling, that means it works. Money

is flowing.

All you need is decent marketing and a unique mechanism to beat the
competition.
7) You Need To Learn A Lot Before You Start

This is partially true. You need to understand the fundamentals and lever-
moving actions in whatever skill / business model you choose to go into.

However, you can easily get trapped in "tutorial hell."

Endlessly learning for 6 months when you could have replaced your income
already.

Learn the fundamentals.

Build real-world projects.

Teach by creating content.

Offer free help in the DMs with high leverage individuals.

The teacher learns more than the student.

Those were the 7 biggest lies

How to create a life of meaning, money, and impact (as fast as humanly
possible).
— Thread —

I present to you The Creation Hierarchy

I have burned through books and research on performance, flow, and

productivity to make sense of this concept.

If you follow, test, and iterate through this process — you will gain a sense of
control over the outcome of your life.
This process happens naturally for some. They are born curious. They avoid
mediocrity like the plague. They do anything in their power to do what they
want with their time.

This happened for me. I took the time to understand why, and now I am here
to give you the roadmap.
Read through this thread once for understanding, and a second time for
implementation.

Write. Everything. Down.

You need an outcome, direction, clarity, and the ability to execute.

Do not waste this.
// VISION //

Visualization of a positive or negative potential reality gives you energy. It is

your north star. Something to remind yourself of when you get lost.

You must write this down, refine it often, and make it as real as possible in your
mind.
When I visualize my father’s death, I get teary-eyed. A ball of energy radiates in
my chest. Emotional energy. Extremely powerful and ready to be released.
Built-up tension.

This tension must be used to create. Not destroy. You can easily fall into a self-
destructive pit.
Craft your vision through these questions:

What is your ideal day?

What kind of person do you want as a significant other?

How do you want to look? Feel?

How much money do you want to make? Why?

How do you want to act?

Let these questions spark more questions.

// PURPOSE //

Purpose is illusive. Everyone trys to "find" their purpose or wait for it to come
to them. You must create this and refine it as necessary.

There are greater and lesser purposes we bust through within our lives, but
here I am speaking of your life's purpose.
Think BIG here. What is the massive problem you want to solve in the world?
What would you change if you could? (You can.)

Why do you want to solve it?

This will overlap with curiosity, which comes later in the thread. (Again, read all
of this twice).
Your curiosities may intersect with your talents. What you are naturally drawn
to. Where your strengths lie.

This is where you can have the most impact.

If nothing comes to mind, give it time and swap mindless consumption for skill
acquisition & improvement. Then come back.
Keep in mind, the money you make is directly proportional to the *solution you
build* for a big problem.

Money should be treated as a reflection of your impact. If you are not making
money... chances are you haven't produced something of value.

P.S. Money is not your why.

// VALUES //

Your values form your life theme. A code to live by. A set of non-negotiables
that keep you on the path.

Here we must separate the internal from the external. Intrinsically defined
values VS intrinsically conditioned values.
You can start with generally well-accepted values.

Family, kindness, growth, health, progress, faith, efficiency, integrity.

These have been tested throughout time and lead to meaningful actions,
resulting in a fulfilling life.

Again, you will refine these with time.

// GOALS //

Goals are how you make conscious progress within the game of life. Quests in
the storyline, checkpoints along the path.

Goals are metrics for progress.

Progress and keeping momentum are arguably the most enjoyable aspects of
life.
Set 10-year goals. Set 5-year goals. Set 1-year goals. Set monthly goals. Set daily
goals.

You need clarity on how to actualize your vision. Goals are the answer.

Goals need to be challenging according to your skill level, else they are too
difficult or too boring.
This implies the need for consistent skill enhancement.

Goals need to be achievable. Not "realistic" as you are unaware of your true
potential. If they have been achieved by others, more can be achieved by you.

As long as they operate within the laws of the universe.

Getting specific is necessary, but not to be dwelled on. Goals are guides. Your
focus should be in the present, on the task at hand.

Set goals that align with the improvement of your health, wealth, and
relationships according to your vision.
// PROJECTS //

A structured, more understandable way of achieving your goals. You can

endlessly learn and acquire skills while getting nowhere.

You get trapped in tutorial hell and do not make tangible progress.

Hence the need for projects. You need to BUILD something.

Your body is a project. Your work is a project. Your relationships are a project.
All ongoing.

You will accelerate the creation process by building alongside your learning.
Implement your learnings immediately.

But... the project must slightly exceed your skill level.

This is what makes it a challenge. This is what kicks you into flow. This is what
turns all of this into a fun game.

A beginner won't enjoy playing against the expert and vice versa.

You need resistance that you know you can overcome through effort.
Building real-world projects (web apps, writing books, starting a business, etc)
helps you connect the dots quicker.

You become aware of things you couldn't have by just staying in the learning
comfort zone.

The author learns more than the reader.

// PRIORITIES //

Your priorities are what move the needle. The tasks and activities of the utmost
importance. They move levers.

These give you something to focus and execute on. A reason to stop worrying
about the unimportant external factors of life.
Understanding your priorities takes practice and refinement (as with all of this).

If you goal is to make money, you may not understand the lever-moving actions
to do that.

You must become a student. Learn from those a few steps ahead of you, and
determine what is important.
// INTENTION //
The why behind your actions. This does not only apply to your big aspirations
within The Creation Hierarchy.

For now, your intention is your reason behind the different aspects of your
vision.

Intentionality comes with experience.

When you are young, you do not date for marriage or family. You date because
your biological urges are telling you to have a good time.

As you experience the flaws in this, your intention graduates.

This applies to all things, even the mundane. You need to practice awareness.
// ACTION //

Without action, everything in this hierarchy is useless.

By filling this out, you should have a path to execute on, but then comes the
problem of procrastination and hesitation.

Here's a solution:
You need to make the action so stupidly simple that you would look stupid for
not doing it.

If you want to hit the gym, the first stupidly simple step is to put on your shoes.
Next, walk out the door. Next, get in your car. Bring your focus to the present.
// CURIOSITY //

Modern society has stripped this magical trait from many.

Curiosity is the catalyst for everything inside this hierarchy. It is the initial
dopamine spike that leads to action.

That action leads to pattern recognition, momentum, and passion.

Curiosity kickstarts the neurochemical cocktail that results in flow state.
Creation. Starts. With. Curiosity.

Without curiosity, there is no possibility for creation. No potential to be

actualized.

Again, let's come back to your talents and what you are naturally drawn to.
Sit down, pull out a notebook, and write down everything you would do if you
had all of the free time in the world.

You may not realize it yet, but most of these can be pursued, turned into a
business, and used to gain autonomy and have a meaningful impact on the
world.
To further refine which curiosities you should pursue, consider their potential
utility — or how they can be given utility.

If you want to pursue art, you will need to learn how to market that art and
make an income (so you have time to pursue it further).
A good metric — if there is somebody who has already done what you want to
do, that's all you need to know.

If your curiosities do not seem potentially monetizable or like they will solve a
problem... boom, you have more curiosity to pursue.
Write out as many as you can. These can be skills, hobbies, activities,
information you want to learn, and more.

Be specific with this. The more specific it is, the easier it becomes to research
and make connections.

Books, videos, courses, articles, lectures, etc.

Immerse yourself in information via social media (you are in the right place on
Twitter), real-world activities, meetups, and **scheduled time to research
these.**

When you feel the pull to dive deeper, do not deny it. You would be denying a
better future you.
Most people dig themselves into a hole of instant gratification. Self-deprecating
memes, victim culture, a constant loop of negative mental reactions.

Escape this neverending self-destructive cycle now. You were curious enough
to read this thread. Keep the momentum going.
// ALIGNMENT //

When all of these areas align in the present moment, you kick into flow.

You have clarity on how to achieve your vision and are fueled by the
neurochemicals born from this chain reaction.

Your current actions are aligned with the person you want to become.
Systemizing this process through habits, routines, structure, and efficiency are
how you show up day in day out.

You begin to pursue mastery, slowly unlocking levels of autonomy to pursue it

further.

Given time, you will see that this is the only worthy path to embark on.

-
Deconstructing the multi-six-figure one-person business model (achievable for
many, achieved by few)

Thread:
For the near entirety of running my business, it has been a one-man operation.
A one-person business. Only myself.

Recently I've built a small team dedicated to the mission behind Modern
Mastery.

(Technically they aren't employees, so could still be considered "one person")

I was a one-person business for ~3 years full time. I hit my first $50K month as a
one-person business.

The point of this thread is to show you what's possible and often isn't talked
about.

My approach is unique.
It goes against the grain of common business advice because that's what I like
to do.

I question everything, take the good advice, and discard what my gut tells me
to.

Let's dive in:

// The Foundation: Experience //

A traditional business has branding. They craft their brand message in a way
that appeals to what they are trying to sell.

If you haven't been able to tell, the world is going personal. The world craves
authenticity and human connection.
Big business does not do that. Work is going remote. More people are hiring
independent contractors.

Those that have some form of monetizable skillset will thrive.

The thing is, there is still a cap. If you are selling your time for money there is
still the problem of time.
My first success was freelancing after trying and failing at multiple different
skill-based business models.

For every one of these failures, I stacked experience. This goes for every other
growth-oriented pursuit. Personal development and the lot.
That digital art page that didn't work? It helped me make designs for my
personal business and taught me how to grow on social media.

Those ecom brands that failed? They taught me direct response marketing,
branding, and advertising.
Yo-yo dieting and weight lifting? They taught me discipline, consistency, and
the value in personal experimentation.

Drinking a bit too much? It taught me that I needed people, environments, and
goals that are conducive to my vision.
Diving deep into spirituality? It taught me the voice and tone I am most
attracted to and resonate with - the one I want to put across.

Experience is the key here. Doing unconventional things (occasionally extreme),

failing, and stacking lessons.
Iterating until you have the pieces to create an irresistible offer that nobody
else can.

NOBODY is going to go down the same exact path as you.

They do not have your same voice. They do not have the conditioning you've
picked up over time.
They do not have your same biases, interests, failures, or any other of the
billions of choices, thoughts, and actions that forge your personality.

Experience IS your brand. Experience IS your message. Experience is your USP,

what sets you apart from the competition.
It is your content strategy, product / service foundation, and everything else
related to your business.

Experience is my notion of a "one-person business model."

Personal growth = business growth.

This is one of the many reasons you need to go all-in on the path of
improvement. It is fulfilling and lucrative.

It is also a very spiritual journey. It becomes lucrative once you transcend your
non-enlightened self-interest.
// The Money: Unique Systems //

Improving yourself and stacking experience falls under the health, wealth, and
relationships verticals. We can take that further into mind, body, spirit, and
business.

This is where burning, lucrative problems exist.

You have overcome SOME problem within these verticals. The way you did so is
unique.

This can be packaged up into a system that gets results - focused on your
transformation.

Transformations and systems that make said transformation SELL.

One, because they are easily marketable to your past self (easy market
research).

Two, because they are not commoditized. Nobody else can sell it. Only you.

This works incredibly well for digital products, consulting, and coaching offers.
If you are in the marketing space, you will have to stack experience with
freelancing before you have tangible results to systemize and sell.

Design, email marketing, paid ads, funnels, etc.

// The Distribution: Socials //

Social media platforms are free distribution of your systems.

No paid ads necessary unless you want to.

I get around 5-10 million impressions across socials every month. That would
cost $35,000-$70,000 per month with paid ads. (Per google).
You grow on them by deconstructing the platform and figuring out how to get
eyes on your profile.

You also have to create content that the platform favors.

If you have money, you can also invest in someone to help you grow it.
Your ideas for content should revolve around The Content Pyramid.

Break down the topics you know and understand into content topics.

If you need inspiration, write down ideas from the books, articles, videos, and
other content you already consume (and performs well).

Your content should revolve around The Social Matrix.

Too much growth = "platitude account"

Too much authenticity = shit post account

Too much authority = no depth

Strike a balance.

This revolves around your experiences and lessons. The actionable advice you
give from improving yourself and your skillset.

The authenticity you display by documenting your process and showing people
your life.
The growth you receive by dishing out your lessons in a way that the platform
favors, allowing you to grow.

Then, you will need to market and sell your offers through the platform. These
strategies and processes vary depending on the price and type of your offer.
Slowly, you build out a value ladder.

Free > low ticket > mid ticket > high ticket

There is nuance to this.

You start to restrict levels of access to you based on your experience, results,
and value provided.

Protecting your time becomes crucial.

// The Scaling Problem: Productization //
Eventually, it makes sense to have a consulting offer - no matter what you do.

You will charge for your time and directly teach people one on one for a high
price.

Your information is immensely valuable at this point.

Soon after, you can make your consulting more valuable and less time
consuming..

Hybrid Consulting.

You create an in-depth curriculum, walk people through it, give them one-on-
one support, and make it near impossible for them to not achieve their desired
result.
Depending on what that desired result is — and how much it will impact their
life — you can charge more.

There are people selling $20K+ per year memberships for a facebook group and
weekly zoom calls.
Because the person running it has immense and valuable experience. They
have advice and systems that guarantee a higher result.

This guy needs enough impact and authority to get 50 people in there and
boom, a million dollar a year business.
The other cool thing, you don't have to even do consulting. There are social
accounts pulling in $1M+ selling info products of their own unique systems.

Given enough time, consistency, and experience - there is nothing preventing

you from doing the same.
// The Lifestyle //

With all of that said, you can slowly start to create the desired lifestyle you
want.

You can create your own schedule.

You can stack experience in the places you want to.
That's the cool thing about this, people trust you because of you. If you are a
marketer and want to sell a fitness product, awesome.

More problems solved and more money for you.

You can quite literally do anything you want with this business model.
If there is something you don't want to do, you build a small team and have
others do it for you.

Don't focus or worry about this yet. Improve yourself, build in public, and
create a product / service when you are ready.

10-year mindset. Not 2-week mindset.

If you want 154+ strategies that you can copy and paste into your one-person
business

And 4 courses (no longer on the market) that will give beginners a step-by-step
roadmap

Join 600+ others building and selling things on the internet in MMHQ:

-
The unconventional route to attaining the top 1% of focus, performance, and
satisfaction in life.

— Thread —
Before we start - this is part 3 of the Optimal Experience thread series.

I will link to parts 1 and 2 at the end of this thread.

For now, understand the need for meaning, money, & time in your life.

You need to be in control of your day.

All will be explained.

Read on:
// YOUR BASELINE OPERATING STATE //

Most people are a slave to their conditioning. They've taken on habits, biases,
beliefs, and more that are not their own — but others.

Attachment, identification, poor nutrition, and lack of movement result in a

low-energy, lifeless state.
Study mindfulness, breathwork, and spirituality to reverse the negative effects
on your mind.

Dive deep into philosophy and gain a deeper understanding of how the mind
(and world) works.

This results in a focus on meaning (because you are currently focused on the
meaningless).
Weight lifting, cardio, and long walks help with mental clarity and bodily
function.

Plus, you just look good — and feel good.

Consistent movement + increasing your cardiovascular capacity + and

resistance training = higher energy.
Plain and simple.
Nutrition.

I got this wrong for so many years. Followed the IIFYM trend.

Ate 2 sausage egg McMuffins from McDonalds each morning. Frozen burritos
for lunch. Uber Eats for dinner.

I looked and felt fine, because that was normal to me.

It took awareness and drastic change.

What cleared up my skin and made me feel like a new man:

Nutrient dense animal products:

- Eggs
- Sardines
- Raw liver
- Bone broth
- Grass fed beef
- Goat milk kefir

Others:
- Kimchi & fermented foods
- Raw honey
- Berries, pomegranate

Game changing.
"Dan, isn't this expensive?"

Yes. Fairly pricey.

But, you need to be honest about how much you are spending on "cheap food"

My Uber Eats addiction, grocery, and fast food cost more than the grocery list
above.
Plus, I'm investing now for a lack of medical bills later.
This stresses the importance of self-employment and an uncapped income.

Mind, body, spirit, with business as the vessel for freedom.

A good product or service

Leveraging the infinite potential of the internet for distribution

As much money as you want given iteration.

It takes time to transition into this, so for now, if you are tight on money use
these guidelines.

- Eggs
- Lean ground beef
- White rice
- Veggies

Pick more from the list above.

It's not as expensive as you think.

This should be top priority anyways, budget for it.

You must also take fundamentals and into account.

- Adequate quality sleep

- Proper hydration
- Stress management
- Dopamine management (screens, porn, social media)

All are absolutely crucial.

Given a month of practice of everything above, you will start to feel better.
Much better. Mind-blowingly better.

You increase your baseline operating state and open up room for the rest of
this thread's teachings.

This alone will change your life.

Why does energy come first?

Because you need to understand your natural high / low energy shifts.

Do you work better in the morning or night?

Are you consistent with training and movement in the morning or night?

Energy management comes first.

// STRUCTURE & TESTING //

Now comes the 'design' part of lifestyle design.

Grab a pen and paper and start structuring your day accordingly. You need
clarity to make this habit.

The brain loves familiarity. It automates our decision making and good choices.
Most are stuck in a loop of thousands of negative choices on a daily basis

You can be one of the few that makes thousands of positive choices.

Negativity digs you into a hole, positivity compounds — taking you to the
moon.

Start with one positive choices and let it snowball.

Your mornings are arguably the most important time of the day.

You don't need a full fledged guru morning routine right now.
What you need is intention. What you do the night before will reflect what you
do in the morning.
Have something purposeful waiting for you when you wake up, a reason to
wake up.

This is usually project based. Projects around your health, wealth, and
relationships.

- Go on a morning run
- Prepare breakfast for the family
- Write (like I am right now) for an hour
Now, you need structured and scheduled times for energy-related activities

- The gym / exercise

- Focused work
- Learning new skills
- Unfocused work
- Reading, silence, sunlight

All require a specific energy from you, high or low.

When your baseline energy is high, you can more accurately craft your
activities around the natural highs and lows throughout the day.

In my experience, mornings are for focus, afternoons for movement &

unfocused work, and evenings for learning & relaxation.
Write and plan these out to the best of your ability right now.

Implement this for a week or two.

Track and reflect on things that went well in your diet, work, mood, and energy
levels.

What get gets measured gets improved.

// ITERATION & SYSTEMIZATION //

Once we've tested for a bit, we have feedback that we can improve on.
This is where most go wrong. Something isn't working and they want to change
everything.

We want a high baseline from the start, then start changing things one at a
time.
If working out in the morning doesn't work for you, try it in the afternoon or
evening.

If focused work doesn't work in the morning, try it later.

Same goes with everything.

Macro and micro.

If foods, exercises, hobbies, etc don't work for you — test something new.
This is an incredible way of gaining self-awareness. You have to be honest with
yourself on what is working and what's not.

When you find the things that DO work, you can systemize them.

Invest in courses, coaching, software, tools, gadgets, and the rest to help you
double down
Through habits, routines, and rituals — you start to become a machine.
Executing on high ROI tasks that will move you towards your vision.

-
7 bad habits that are preventing you from having the life you want:
1) People pleasing

How in the world are you going to make progress if you keep putting others'
needs before your own?

You have to be selfish at the start of your journey.

Prioritize your self-development and start a side business.

THEN help others from a place of strength.

2) Overthinking

Overthinking has killed more dreams than your morning alarm.

How do you get out of your head?

Become aware of your thoughts.

Anchor your attention to the present moment (i.e. your breath)

Remind yourself of the goal, plan, and lever-moving task...

Execute.
3) Avoiding risk

You don't have to take huge risks to make money, meet women,

Small risks compound over time.

Approach the girl at the coffee shop.

Send the cold DM to land a freelance client.

Small steps out of your comfort zone.

Occasional big steps.
4) Lack of focus

Everyone is out for your attention. Brands, people, and social media
companies.

Frame your attention with the hierarchy in this thread.

Keep your life direction at the top of your mind.

Mind on the north star, eyes on the path.

5) Dopamine addiction

When you feel a slight sense of boredom, what do you do?

Grab your phone.

Cheap dopamine comes from mindless consumption.

Good dopamine comes from progress.

Hit the gym. Start a side business. Cultivate marketable skills.

6) Poor health

No more microwave dinners.

No more sitting for 8 hours at a time.

No more late nights for the sake of finishing your favorite Netflix series.

Again, hit the fucking gym.

Walk 10,000 steps a day.

Have some discipline. Start the snowball now.

7) Lack of application

You already know what you need to do.

You've soaked in enough information to start.

Put your phone down.

Write out 3 actions that will move you closer to your goals.

Execute.

Repeat every single morning until your vision becomes reality.

That's all 7.