Module 1 (Production and Operations Management)
Module 1 (Production and Operations Management)
MODULE 1:
PRODUCTION AND OPERATIONS
MANAGEMENT
BMEC 1: OPERATIONS MANAGEMENT
2nd Semester | SY: 2021-2022
Modification of course contents, teaching-learning activities, and assessment tasks to ensure alignment
with the most essential learning outcomes in the context of teaching and learning amid COVID-19
pandemic
TABLE OF CONTENTS
Overview 3-4
Course Outcome 4
Learning Outcomes 4
Summary of Topics 4
Content
Topic 1: Introduction to Production and Operations
Management 5-8
Topic 2: Operations and Management Levels, Functions
Styles and Types 9-15
Topic 3: Porters Five Forces of Model 16-19
If you have any questions or concerns, or even if you would like to express your feelings,
please feel free to reach out to us, your instructors/professors. Let us all welcome this
academic year with a blast as we embrace the New Normal.
Overview
In essence, the role of operations management is crucial to any business. Imagine this:
You’re a plastic manufacturer and supply various companies with packaging. You’ve
just brought a new client on board and they’re looking to launch their goods within a
month or so. Where do you start? Well, the operations manager will ensure that the
correct budget is allocated, the right people are on the job, and to make sure that
everyone involved is aware of the roles they play. This will help to ensure that the
deadline is met and within budget.
Effective operations management also helps with employee engagement and defines
the roles and responsibilities within an organization. No matter what obstacle an
organization faces, operations management plan in place will ensure that employees’
workflow and company
production remain unaffected.
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This chapter provides a definition of production and operations management. The role
and importance of production and operations management in an organization are
described, along with operations decisions that are made. The differences between
manufacturing and services are described. The history and current trends of operations
management are discussed, including its advantages, level and importance.
(www.sba.oakland.edu)
Course Outcome:
Explain how operations management contributes to the achievement of an
organization’s strategic objectives
Topics:
Tactical level - Tactical issues such as plant layout and structure, project
management methods, equipment selection and replacement etc.
Supply Chain
Supply chain - the sequence of organizations’ facilities and production and distribution
functions. (www.csus.edu)
Production Management
Production Management means planning, organizing, directing and controlling of
production activities. Production management deals with converting raw materials
into finished goods or products. (kalyan-city.blogspot.com)
It is the facilitation of activities involved in the creation of goods and services.
Goods - physical items (e.g. mobile phone including its components)
Services - activities that provide a combination of time, location or
psychological value.
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Managers at the operational level in a company occupy the lowest rung in the
management hierarchy. These managers directly supervise employees and may be
known as first-line or front-line managers, supervisors, team leaders or team facilitators.
To operational managers falls the responsibility of the day-to-day operations that
directly affect a company's external customers. This makes the operational
management level crucial to the success of the strategic and competitive goals of an
organization.
Levels of Management
The three levels of management typically found in an organization are low-level
management, middle-level management, and top-level management.
✓ Top (high-level) Management
is also referred to as the administrative level. They coordinate services and are
keen on planning. The top-level management is made up of positions such as
president, CEO, CFO and vice-president who make decisions regarding the firm’s
long-run objectives.
(Add)
They control the management of goals and policies and the ultimate source of
authority of the organization. They apply control and coordination of all the
activities of the firm as they organize the several departments of the enterprise
which would include their budget, technique and agendas.
(managementstudyhq.com)
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They are in charge of the employment and training of the lower levels. They ate
also the communicators between the top level and the lower level as they
transfer information, reports, and other data of the enterprise to the top level.
Managers who are often responsible for the firm’s short-term decisions.
(managementstudyhq.com)
(managementstudyguide.com)
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Functions of Management
In the past, operations had a much more challenging time with boosting efficiency
within their production facility. This was due to a lack of thorough insight and hindrances
that included a lack of collaboration throughout the organization. As production
The four basic functions of management are planning, organizing, leading and
controlling. These function work together in the creation, execution and realization of
organizational goals. The four functions of management can be considered a process
where each functions builds on the previous function. (www.indeed.com)
• Planning
In the planning stage, managers establish organizational goals that
create a course of action to achieve them. During the planning phase, management
makes strategic decisions to set a direction for the organization. Managers can
brainstorm different alternatives to achieve the objective before choosing the best
course of action. While planning, managers typically conduct in-depth analysis of the
organization’s current state of affairs, taking into consideration its vision and mission and
evaluating what resources are available to meet organizational objectives.
• Organizing
The purpose of organizing is to distribute the resources and delegate
tasks to personnel to achieve the goals established in the planning stage. Managers
may need to work with other departments of the organization, such as finance and
human resources, to organize the budget and staffing. Managers typically takes
employee’s motivation and aptitude into account to match employees with roles and
tasks that best fit their abilities.
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Organizing in OM involves assigning tasks, grouping tasks into
departments, delegating authority, and allocating resources across the organization.
During the organizing process, managers coordinate employees, resources, policies,
and procedures to facilitate the goals identified in the plan
• Leading
• Controlling
It is the process of evaluating the execution of the plan and making
adjustments to ensure that the organizational goal is achieved. During the controlling
stage, managers perform tasks such as training employees as necessary and managing
deadlines. Managers monitor employees and evaluate the quality of their work. They
can conduct performance appraisals and give employees feedback, providing
positive remarks on what they are doing well and suggestions for improvement. They
may also offer pay raise incentives to high-performing employees.
Managerial Skills
A good manager has all the skills and can implement those skills for running the
organization properly. These skills are;
• Decision-making skills
Skills for using information to determine how the firm’s resources
(www.management.com)
Managerial Styles
The type of leader you are has a significant impact on the success of your team. A
strong leader is likely to inspire loyalty, hard work, and high levels of morale, whereas a
poor leader can result in frequent turnover, loss of productivity, and unmotivated
employees.
• Autocratic
An autocratic or authoritarian manager makes all the decisions,
keeping the information and decision making among the senior
management.
The direction of the business will remain constant, and the decisions
will be quick and similar, this in turn can project an image of a
confident, well managed business.
Subordinates may become dependent upon the leaders and
supervision may be needed; This style can decrease motivation and
increase staff turnover.
• Democratic (participative)
The manager allows the employees to take part in decision-making:
therefore, everything is agreed by the majority. (empowerment)
This style can be particularly useful when complex decisions need to
be made that require a range of specialist skills;
From the overall business' point of view, job satisfaction and quality
of work will improve.
The decision-making process is severely slowed down, and the need
of a consensus may avoid taking the 'best' decision for the business.
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• Laissez-faire (free-rein)
Managers should exercise a range of management styles and should deploy them as
appropriate.
Leadership vs Management
(www.management.com)
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(www.business-to-you.com)
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A company that makes above industry-average profits will face the risk of new entrants
that may either imitate bluntly or come up with similar (or even somewhat better) value
proposals. This threat alone can keep a lid on the achievable profits. It may lead to
The market is full of competition. Not only the existing firms pose threat to the business,
but the arrival of new entrants is also a challenge. As per the ideal scenario, the market
is always open for entry and exits, resulting in comparable profits to all the firms. But, this
is not applicable in the real picture market. In reality, all industries have some traits that
protect their high profits and help them in warding off potential new entrants by
erecting barriers
Substitutes satisfy the same basic/economic need (or utility) using a different
technology (in a narrower viewpoint coming from the same industry). Clayton
Christensen’s concept of “getting the job done” extends this definition. E.g. there are
many things that compete for your recreational time which may be suitable to
substitute each other. In this case, the substitutes may be coming from an entirely
different industry.
The substitutes can be defined as the products of other industries that have the ability
to satisfy similar needs.
Example: Coffee can be a substitute for tea, as it can be also used as a caffeine drink
in the morning.
When price of a substitute product changes, the demand of a related product also
gets affected. When the number of substitute product increases, the competition also
increases as the customers have more alternatives to select from. This forces the
companies to raise or lower down the prices. Hence, it can be concluded that the
competition created by the substitute firms is ‘price competition.
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This has an important effect on the manufacturing industry. When there many producers
and there is a single customer in the market, then that situation is called as
BMEC 1: Operations Management I Module 1: Production and Operations Management
17
‘monopsony’. In these markets, the position of the buyer is very strong and he sets the
price. In reality, only a few monopsony markets exist. The bargaining power of the
buyers compels the firms to reduce the prices and may also demand a product or
service of higher quality at low price.
Example: Wal-Mart as an organization thrives on the basis of its relationship with its
suppliers.
For most industries the intensity of competitive rivalry is the major determinant of the
competitiveness of the industry. Not all industries are equal. Some are much more
competitive than others. Prof Porter has identified the settings that frequently lead to
fierce competition.
▪ Many competitors of similar size in the industry (i.e. level of fragmentation / low
degree of concentration within the industry) can lead to prolonged competition
with most innovations being harvested by buyers/consumers. Industries with only
a few competitors of similar size can lead to oligopolies
▪ Slow aggregate industry growth (on the demand side) can lead to rivals
competing for market share as the “only” way to grow thereby instigating a nil-
sum game where everybody tries to get market share from someone else
▪ High fixed costs, i.e. where idle capacities come at high cost leading to pressure
to sell at low margins to generate revenue contribution to the cost base
▪ High exit barriers (see above) where the productive assets remain in the market
due to their high remaining values
▪ Highly committed players, e.g. industries of national interest (airlines) or prestige
(smartphones)
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Where competitors have different goals or ways of measuring success. Chinese heavy
industries, e.g. steel, have been supported by their government for their strategic
importance in urbanization. Their excess capacities used as exports were large enough
to subdue world steel prices.
Activity 1:
1. How is Operations Management relevant to the course you are taking?
Activity 2:
1. Evaluate one Local Company / Business which you consider practices good
operation management.
Activity 3:
1. Consonance to Porters Five Forces of Model, what factors in today’s business
operation would you think affects the following?
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The table below illustrated a grading rubric for assessing your answer in the given activity
above.
Rubric for Assessment of the Personal Essay
Total Score
25 PTS 5pts 4pts 3pts
Grade of _________________________________ Source: Sample Rubric for a Concept Map, Adapted by Hilary McLeod from:
Beyond Monet, VISUTTronX, 2001. // mesacc.edu
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SUPPLEMENTARY MATERIALS|
● Mbecke, Z.-M. P. (2014). Operations and Quality Management for Public Service
Delivery Improvement. Journal of Governance and Regulation, III(4).
REFERENCES|