IMPACT OF COVID-19 ON E- RETAILING

A project submitted to

University of Mumbai for partial completion of the degree of

Bachelor of Management Studies

Under the Faculty of Commerce

SUBMITTED BY

“ANSARI SOHA”

UNDER THE GUIDANCE OF

__________ ABDUL RASHEED____________

Maharashtra College of Arts Science and Commerce

Nagpada, Mumbai, Maharashtra 400008

ACADEMIC YEAR

2021 – 2022
 Certificate

This is to certify that Ms. /Mr. MOHD AMAAN MANSURI has worked and duly completed

Her/his Project Work for the degree of Bachelor of Management Studies under the Faculty of

Commerce in the subject of LOGISTIC AND SUPPLY CHAIN MANAGEMENT and her/his
project is entitled,

“LOGISTIC AND SUPPLY CHAIN MANAGEMENT

OF DENIM JEANS” under My supervision.

I further certify that the entire work has been done by the learner under my guidance and that

No part of it has been submitted previously for any Degree or Diploma of any University.

It is her/ his own work and facts reported by her/his personal findings and investigations.

Name and Signature of

Guiding Teacher

Date of Submission
 Declaration by learner

I the undersigned Miss / Mr. MOHD AMAAN MANSURI here by,

Declare that the work embodied in this project work titled “LOGISTIC AND SUPPLY CHAIN
MANAGEMENT OF DENIM JEANS

”, forms my own

Contribution to the research work carried out under the guidance of ABDUL RASHEED

Is a result of my own research work and has

Not been previously submitted to any other University for any other Degree/ Diploma to this Or

any other University.

Wherever reference has been made to previous works of others, it has been clearly indicated As

such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and

Presented in accordance with academic rules and ethical conduct

Mohd Amaan Mansuri

Name and Signature of the learner

Certified by

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 Acknowledgment

To list who all have helped me is difficult because they are so numerous and the depth is so

Enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions In

the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this

Project.

I would like to thank my Principal Dr.Sirajuddin Chougle

For providing the necessary

Facilities required for completion of this project.

I take this opportunity to thank our Coordinator ABDUL AZIZ for her moral support and
guidance.

I would also like to express my sincere gratitude towards my project guide ABDUL RASHEED

Whose guidance and care made the project successful

I would like to thank my College Library, for having provided various reference books and

Magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in The

completion of the project especially my Parents and Peers who supported me throughout My

project.

SR NO. TITEL PAGE

 NO.
CHAPTER Introduction
1. 1.1 Introduction of e-retailing
1.2 History of e- retailing
1.3 Covid-19 introduction & effect
1.4 History of covid-19
1.5 Consumer buying behavior in digital Environment
1.6 Change in Consumer Behavior due to covid-19 8-37
1.7 Advantages and disadvantages of e-retailing
1.8 Evolution of E-Retail
1.9 Current scenario of online shopping
1.10Emerging trend in E-retailing
1.11Green retailing
1.12E-commerce vs. Traditional Retail Model in India
1.13 Impact of covid-19 on e-retailing
1.14 Examples of e-retailing
1.15 Why this topic was chosen

CHAPTER Literature review

2. 37-44
CHAPTER Methodology
3. 3.1 objective
3.2 Hypothesis
3.3 scope of the study
3.4 limitation of the study
3.5 significance of the study 44-62
3.6 sample size
3.7 data collection
3.8 tabulation of data
3.9 techniques and tools to be used
3.10 hypothesis testing
CHAPTER Data analysis and interpretation and presentation 62-78
4.
CHAPTER Conclusions 79-80
5.
CHAPTER Reference 80-81
6.
 IMPACT OF COVID-19 ON E- RETAILING IN MUMBAI

EXECUTIVE SUMMARY OF THR PROJECT

Internet plays a vital role in our existence. We tend to use web daily nearly for each single work.
Before e-commerce shopping for and commerce was relinquished web physically within the
markets however once the arrival of e-commerce in Asian country our life has become a lot of
convenient owing to its range of benefits. On-line searching may be a part of e-commerce that is
completed largely by the U.S.ers because of e-commerce websites in an Asian country that
permits us to shop for and sell the product in keeping with our selection at cheap value.

E-commerce web site includes a ton of impacts on totally different markets and retailers. Kind of
Stocks-Variety of products is obtainable by online stores because of that offline retailers will not
vie as a result of at the tip of year the leftover stock can provide an immense loses. Because of
ecommerce, the turnover of offline merchandisers has reduced which may be an alarm for the
little retailer. The merchandiser additionally suffers from evaluation of the e-retail stores. To
survive in the market, they need to sell product in law costs that cover solely their operational
prices and that they don't get any gross margin.

In this paper, we are going to explore the state of the E- merchandising industries, the expansion
of the e-commerce trade in Asian countries, the impact that the appearance of e-commerce has
had on client behavior, because of covid-19.

In this we tend to begin to establish this standing of e-retailing business like flipchart, amazon,
etc.

By grouping knowledge from totally different sources like primary knowledge by conducting a
survey to collect info from the various little retailers, a client like what are the impact of
eretailing they face whereas doing business. What downside they face in doing business in the
market because of covid-19 and advancement of e-retailing searching stores like flipchart,
Amazon, Myntra, etc. to know what are the benefits and drawbacks of e-retailing, e-shopping to
ancient merchandiser World Health Organization do their business by victimization ancient
technique of doing business on the online platform. However, covid-19 has given each negative
and positive impact on e-retailing.

ABSTRACT
The Internet plays an important role in our daily life. We use the internet almost daily for our
every single work. Before e-retailing buying and selling were done without the internet
physically in the traditional markets but after the evolution of e-retailing in India, our life has
become more convenient because of its number of advantages. E-retailing is a part of electronic
commerce which help businessman to sell their products directly to the customer without any
interference of any middleman. E-retailing website has lots of impacts on different traditional
markets and small business.

With the growth of the world in a new direction, people are looking for more opportunities
expecting everything without wasting time. People have turned into robots and they look for
everything in convenience and satisfaction without moving from the seat. After the formation of
e-retailing (electronic retailing), the buying and selling of goods and services have become
easier. Any businessman can do their business online with the help of e-retailing which have lots
and lots of impact of small traditional business.

Overall, although the e-commerce industry has the retail industry during the initial stages, it has
helped increase revenue by manifold to several major players who have been smart enough to
‘make hay while the sun shines. Pushing promotions online and offering equivalent discounts
offline has proven to be a successful strategy for the retail industry in wake of the e-commerce
boom. The retail industry which can adapt according to the changing trends and understand the
consumer mentality will become a successful venture, while the others who fail to swim with the
tide may be at risk of losing a significant amount of business.

Chapter 1: INTRODUCTION

1.1- INTRODUCTION OF E –RETAILING

E-retailing is a form of electronic commerce that helps consumers directly buy goods and
services from a seller using a web browser over the internet. Consumers find products of his/her
interest or choice by visiting the website of the retailer directly or by searching among alternative
vendors using a shopping search engine, which displays the same product’s availability and
pricing at different e-retailers. As of 2020, customers will search online employing a vary of
various computers and devices, together with desktop computers, laptops, tablets, PC,
smartphones, and good speakers. An internet search evokes the physical analogy of shopping for
merchandise or services at regular bricks and motor, retailers, or looking centers, the method is
termed business-to-consumer (B2C) online looking. Once an internet store is ready up to change
businesses to shop for from different businesses, the method is termed business to business
(B2B) on-line looking. A typical online store permits the client to browse the firm’s vary of
merchandise and services, read photos or pictures of the merchandise, at the side of data
concerning the merchandise specifications, options, and costs.

Electronic retailing is the subset of E-Commerce that means, E-commerce is the principal
domain that includes the e-tailing operations.

Electronic Retailing also called e-tailing or Internet retailing, is the process of selling goods and
services through electronic media, particularly the internet. Simply, the sale of retail goods and
services online is called electronic retailing.

Online stores typically modify shoppers to use “search” options to search out specific models,
brands, or items. On-line customers should have access to the net and a sound methodology of
payment so as to finish a group action, like a MasterCard, associate degree interface-enabled
positive identification, or a service like PayPal, Paytm, Google pay, etc... For physical products
(e.g., paperback books, cosmetics, or clothes), the e-tailer ships or transit the product to the
customer; for digital products, like digital audio files of songs or packages, the e-tailer typically
sends the file to the client over the net. The most important of those online merchandising firms
are Alibaba, Amazon.com, and eBay. E-commerce permits customers to beat geographical
barriers and permits them to get products anytime and anyplace. Online retailers typically hold
no inventory however send client orders to the manufacture. On-line retailers base costs on the
speed of delivery.

E-commerce allows customers to overcome geographical barriers and allows them to purchase
products anytime and from anywhere. Online and traditional markets have different strategies for
conducting business.

The e-retailers are often of 2 types:

• Pure Play e-retailers like Amazon that emerged because of the online owner. It’s a gift solely
online and doesn't have any physical outlet for the shoppers
• Brick and click on e -retailers like Lenskart that sells glasses through the web in addi tion as
encompasses a physical front for the customer’s physical front for the shoppers

KEY TAKEAWAYS

• Electronic merchandising is that the sale of products and services through the web.

• E-tailing will embody business-to-business (B2B) and business-to-consumer (B2C) sales

of products and services.

• Amazon.com (AMZN) is out and away the biggest online distributor providing shopper
products and subscriptions through its website.

• Many ancient brick-and-mortar stores are financing e-tailing through their websites.

1.2 History of e-retailing

One of the earliest kinds of trade conducted on-line was IBM’S on-line group action method
(OLTP) developed in 1960 and it allowed the process of monetary transactions in period of time.
The processed price ticket reservation system developed for American articles referred to as
semi-automatic business analysis surroundings (SABRE) was one in all its applications. Here, pc
terminals settled in several travel agencies were joined to an outsized IBM mainframe that
processed transactions at the same time and coordinated them in order that all travel agents had
access to a similar info at a similar time.

The emergence of online looking as we all know it these days developed with the emergence of
the web. Initially, this platform solely functioned as AN advertising tool for firms, providing info
concerning its merchandise. It quickly captive on from this straightforward utility to actual
online looking transactions because of the event of interactive websites and secure transmissions.
Specifically, the expansion of the web as a secure looking channel has developed since 1994,
with the primary sales of Sting album 10 summonses tels Wine, chocolates, and flowers before
long followed and were among the pioneering retail classes that oil-fired the expansion of online
looking. Researchers found that having merchandise that are acceptable for e-commerce was a
key indicator of web success. Several of those merchandises did well as they're generic
merchandise that shoppers didn't have to be compelled to bit and feel so as to shop for. However
additionally significantly, within the youth, there have been few shoppers on-line and that they
were from a slim segment: affluent, male, 30+. On-line looking has returned an extended means
since these youth and -in the UK- accounts for a big p.c (depending on product class as
percentages will vary).

The future trends within the GCC countries are kind of like that of the western countries. Despite
the forces that push businesses to adapt e-commerce as a method to sell merchandise and
product, the way within which customers create purchases is analogous in countries from these 2
regions. For example, there has been a raised usage of smartphones that comes in conjunction
with AN increase within the overall net audience from the regions. Yuldashev writes that buyers
are scaling up to a lot of trendy technology that permits mobile promoting. However, the
proportion of smartphone and net users WHO create online purchases is anticipated to vary
within the 1st few years. It’ll be freelance of the disposition of the folks to adopt this new trend
(The Statistics Portal). As an example, UAE has the best smartphone penetration of 73.8 percent,
and has 91.9 p.c of its population has access to the net. On the opposite hand, smartphone
penetration in Europe has been reported to be at 64.7 p.c (The Statistics Portal). Regardless, the
inequality in share between these regions is anticipated to level go into the longer term as a result
of e-commerce technology is anticipated to grow to permit for a lot of users. The e-commerce
business at intervals these 2 regions can end in competition. Government bodies at the country
level can enhance their measures and methods to confirm property and shopper protection
(Krings, et al.).

These increased measures can raise the environmental and social standards within the countries,
factors that may confirm the success of the e-commerce market in these countries. For instance,
AN adoption of powerful sanctions can build it tough for firms to enter the e-commerce market
whereas lenient sanctions can enable simple firms. As freelance of those sanctions (Krings, et
al.). These countries got to build rational conclusions in developing such; the long-run trends
between GCC countries and also the Western countries are with effective sanctions.
 1.3Covid-19 introduction & effect
Covid-19 introduction:

Coronavirus illness two019 (COVID-19) may be a contagion caused by severe acute metastasis
syndrome coronavirus 2 (SARS-CoV-2). Throughout the initial irruption in urban center, China,
the virus and illness were ordinarily mentioned as "coronavirus" and "Wuhan coronavirus with
the illness typically referred to as "Wuhan pneumonia”. In the past, several diseases are named
when geographical locations, like Spanish influenza, geographical region metastasis Syndrome,
and Zika virus. In January 2020, the WHO suggested 2019-nCov and 2019-nCoV acute
metastasis illness interim names for the virus and disease per 2015 steerage and international
pointers against victimization geographical locations (e.g. Wuhan, China), animal species, or
teams of individuals in illness and virus names partially to stop the social stigma. The official
names COVID-19 and SARS-CoV-2 were issued by the WHO on eleven Gregorian calendar
month 2020Tedros Adhanom explained: CO for corona, VI for the virus, D for illness, and
nineteen for once the irruption was initial known (31 Gregorian calendar months 2019). The
WHO in addition uses "the COVID-19 virus" and "the virus liable for COVID-19" publically
communications. The primary cause was known in urban center, China, in Gregorian calendar
month 2019. The illness has since unfolded worldwide, resulting in an associate in progress
pandemic. Symptoms of COVID-19 square measure variable, however usually embody fever,
cough, fatigue, respiration difficulties, and loss of smell and style. The virus that causes
COVID19 unfolds principally once an associate infected person is in shut contact with associate
another person tiny drop and aerosols containing the virus will spread from an infected person's
nose and mouth as they breathe, cough, sneeze, sing, or speak. Others square measure infected if
the virus gets into their mouth, nose, or eyes. The virus may additionally unfold via contaminated
surfaces, though this can be not thought to be the most route of transmission. the precise route of
transmission isn't proved once and for all, however, infection principally happens once folks
square measure close to one another for long enough. those that square measure infected will
transmit the virus to a different person up to 2 days before they themselves show symptoms, as
will those that don't expertise symptoms. Folks stay infectious for up to 10 days when the onset
of symptoms in moderate cases and up to twenty days in severe cases. many testing ways are
developed to diagnose the illness. The quality diagnostic technique is by detection of the virus'
super molecule by a period of time reverse transcription-polymerase chain reaction (RRT-PCR),
transcription-mediated amplification (TMA), or by reverse transcription loop-mediated equal
amplification (RT-LAMP) from a bodily cavity swab.

Preventive measures to scale back the possibilities of infection embody staying reception,
carrying a mask publically, avoiding jammed places, keeping distance from others, ventilating
indoor areas, laundry hands with soap and water usually and for a minimum of twenty seconds,
active sensible metastasis hygiene, and avoiding touching the eyes, nose, or mouth with
unwashed hands.

Those diagnosed with COVID-19 or WHO believe they will be infected square measure
suggested by the federal agency to remain home except to urge treatment, decision ahead before
visiting an attention supplier, wear a mask before getting into the attention provider's workplace,
and once in any space or vehicle with another person, cowl coughs and sneezes with a tissue,
frequently wash hands with soap and water and avoid sharing personal home goods.

Effects:

The COVID-19 pandemic has LED to a dramatic loss of human life worldwide associate degreed
presents an unprecedented challenge to public health, food systems, and therefore the world of
labor. The economic and social disruption caused by the pandemic is devastating: tens of scores
of individual’s are in danger of falling into extreme financial conditions, whereas the amount of
ill-fed individuals, presently calculable at nearly 690 million, may increase by up to 132 million
by the top of the year.

Millions of enterprises face associate degree existential threat. Nearly 1/2 the world’s three.3
billion international hands are in danger of losing their livelihoods. Informal economy staffs are
significantly vulnerable as a result of the bulk lack of social protection and access to quality
health care and have lost access to productive assets. While not the suggests that to earn associate
degree financial gain throughout lockdowns, several are unable to feed themselves and their
families. For most, no financial gain suggests that no food, or, at best, less food and less nutritive
food.

The pandemic has been touching the whole food system and has ordered clean its fragility.
Border closures, trade restrictions, and confinement measures are preventing farmers from
accessing markets, as well as for purchasing inputs and marketing their manufacture, and
agricultural staff from gathering crops, so disrupting domestic and international food provides
chains and reducing access to healthy, safe, and numerous diets. The pandemic has decimated
jobs and placed scores of livelihoods in danger. As breadwinners lose jobs, fall ill, and die, the
food security and nutrition of scores of girls and men are below threat, with those in low-income
countries, significantly the foremost marginalized populations that embody small-scale farmers
and endemic peoples, being the toughest hit.

Millions of agricultural staff – waged and freelance – whereas feeding the planet, often face high
levels of operating financial condition, deficiency disease, and poor health, and suffer from a
scarcity of safety and labor protection further as alternative styles of abuse. With low and
irregular incomes and a scarcity of social support, several of them are spurred to continue
operating, usually in unsafe conditions, so exposing themselves and their families to further
risks. Further, once experiencing financial gain losses, they will resort to negative cope ways,
like distress sale of assets, predatory loans, or kid labor. Migrant agricultural staffs are
significantly vulnerable, as a result of they face risks in their transport, working, and living
conditions and struggle to access support measures place in situ by governments. Guaranteeing
the security and health of all agri-food staff – from primary producers to those concerned in the
food process, transport, and retail, as well as street food vendors – further as higher incomes and
protection, are going to be crucial to saving lives and protect public health, people’s livelihoods,
and food security.

In the COVID-19 crisis food security, public health, and employment and labor problems,
especially workers’ health and safety, converge. Adhering to geographic point safety and health
practices and guaranteeing access to tight work and therefore the protection of labor rights all
told industries are going to be crucial in addressing the human dimension of the crisis. Immediate
and purposeful action to save lots of lives and livelihoods ought to embody extending social
protection towards universal health coverage and financial gain support for those most affected.
These embody staff within the informal economy and in poorly protected and low-paid jobs, as
well as youth, older staff, and migrants. Specific attention should be paid to the case of ladies;
World Health Organization is over-represented in low-paid jobs and care roles. totally different
styles of support are key, as well as money transfers, kid allowances, and healthy college meals,
shelter, and food relief initiatives, support for employment retention and recovery, and monetary
relief for businesses, as well as small, little, and medium-sized enterprises. In planning and
implementing such measures it's essential that governments work closely with employers and
staff.

Countries managing existing humanitarian crises or emergencies are significantly exposed to the
consequences of COVID-19. Responding fleetly to the pandemic, whereas guaranteeing that
humanitarian and recovery help reaches those most in want is crucial.

Now is the time for world commonality and support, particularly with the foremost vulnerable in
our societies, significantly within the rising and developing world. Solely along will we tend to
overcome the tangled health and social and economic impacts of the pandemic and forestall its
increase into a lengthy humanitarian and food security catastrophe, with the potential loss of
already achieved development gains.

We should rethink the longer term of our surroundings and tackle temperature change and
environmental degradation ambitiously and urgency. Solely then will we tend to defend the
health, livelihoods, food security, and nutrition of all individuals, and make sure that our ‘new
normal’ could be a higher one.

1.5 Consumer buying behavior in digital environment

He promoting around the digital setting, customer's shopping for behavior might not be
influenced and controlled by the whole and firm, once they build a shopping for the call that may
concern the interactions with a computer program, recommendations, online reviews, and
different info. With the quick separation of the digital device’s setting, individuals are a lot of
probably to use their mobile phones, computers, tablets, and different digital devices to collect
info. In different words, the digital setting features a growing impact on consumer's minds and
shopping for behavior. In an internet searching setting, interactive choices might have an
associate degree influence on aid client deciding. Every client is changing into a lot of
interactive, and thru online reviews, customers will influence different potential buyers'
behaviors. Later, risk and trust would are also 2 vital factors touching people's behavior in digital
environments. Customers contemplate shift between e-channels, as a result of their primarily
influenced by the comparison with offline searching, involving the expansion of security,
financial, and performance-risks in different words, a client searching online receives a lot of risk
than individuals searching in stores. There are 3 factors that will influence individuals to try and
do the shopping for the call, firstly, individuals cannot examine whether or not the merchandise
satisfies their wants and needs before they receive it. Secondly, customers might concern
concerning after-sale services. Finally, customers might afraid that they can't absolutely perceive
the language utilized in e-sales. Supported those factors client perceives risk might as a major
reason influence the web getting behavior.

Online retailers have placed a lot of stress on the client trust facet; trust is otherwise driving
customer's behavior in a digital setting, which may depend upon customer's attitudes and
expectations. Indeed, the company's product style or ideas cannot meet customer's expectations.
The customer's purchase intention supported rational expectations, and in addition impacts
emotional trust. Moreover, those expectations are additionally established on the merchandise
info and revision from others.

1.6 Change in Consumer Behavior due to covid-19

As the world begins its slow pivot from managing the COVID-19 crisis to recovery and also the
reopening of economies, it’s clear that the amount of imprisonment has had a profound impact
on however individuals live. The amount of contagion, self-isolation, and economic uncertainty
can modification the manner customers behave, in some cases for years to return. The new
shopper behaviors span all areas of life, from however we tend to work to however we tend to
search to however we tend to entertain ourselves. These fast shifts have vital implications for
retailers and ‘consumer-packaged-goods firms. Several of the longer-term changes in shopper
behavior are still being shaped, giving firms a chance to assist from consequent traditional.

In the initial days of India’s initial imprisonment in March, customers older the Covid-19 crisis
with anxiety and worry, resulting in panic shopping for staples and hygiene products. As cases
still increase and also the economy shrinks, the patron is adapting.

A recent report on the impact of Covid-19 on shopper sentiment and behavior by Mckinsey &
Co, printed on Gregorian calendar month eight, once conducting weekly, bi-weekly and monthly
surveys in twelve countries, same that ninety-one % of Indians modified their searching behavior
because of the crisis. Several urban customers, progressively acting from home and reluctant to
cope with jam-packed public places, are moving online for or her searching desires. If
demonetization compelled individuals to shift toward cashless payments, Covid-19 has created
them to adopt online searching.
There has been quite a ten % growth in online searching across classes throughout the pandemic
globally, in line with Mckinsey, and it's expected that buyers can continue with this follow even
though brick-and-mortar stores open up. Globally, one in 5 customers United Nations agency
ordered their last groceries online did this for the primary time. For customers aged fifty-six
years and higher than, this figure was one in 3, same Accenture, in a very similar analysis report
printed in a Gregorian calendar month. These days, individuals are shopping for larger pack-size
products or multiple units directly.

Falling incomes let alone low optimism regarding the economy is creating Indian customers who
pay a lot on necessities, like grocery and house provides, and restraining on classes like attire,
footwear, and travel. The Mckinsey & Co survey indicated that sixty-one percent of Indians are a
lot aware of wherever they pay their cash, and forty-five percent are shifting to the less costly
products.

Apart from groceries and house provides, Indians still pay on diversion reception (from TV to
streaming websites). The shift towards remote learning and aiding personal fitness and well-
being through online resources is predicted to accelerate. “Consumers are caring for themselves
victimization virtual tools (such as fitness and meditation apps). 1/2 those we tend to surveyed
are disbursal longer on self-care and mental well-being,” same Accenture.

“Some of the patron behavior shifts embody – rise in autonomous ‘do it yourself’ values,
increase in consumption of health and fitness supplements, community purchases through
apps/websites, raised use of ‘super apps’ for searching because of convenience, etc. It’s tough to
make certain of the degree to that shopper behavior can for good modification,” Harsha Razdan,
partner and head, shopper markets and web business, KPMG in Bharat, told The Indian
categorical.

Across the planet, as individuals become confined to their immediate neighborhoods, the trend of
“buying local” is fast. Individuals became a lot of awareness of what they're shopping for. “They
are an attempt to limit scraps, are a lot responsive to prices, and curious about shopping for a lot
of property choices,” same the Accenture report.

“Covid-19 has brought 2 major shifts in client behavior: the reluctance to buy in a very
jampacked store and raised propensity towards digital,” Neha Rawla, head, complete
communications at Forest necessities told The Indian categorical. Different beauty brands like
Soul Tree and Kaya have seen just about a thirty percent increase in their online sales.
Ecommerce Company Myntra saw over seven hundred thousand first-time customers throughout
their ‘End of Reason Sale’ last month. the corporate same that fifty-six percent of the sales were
in Tier-2 cities, together with Guwahati, Bhubaneswar, Dehradun, Imphal, Aizawl, and
Panchkula.

While e-commerce is on the increase, different digital and contactless services like paving
pickup, delivery, and drive-through service, are seeing a lot of higher adoption rates. whereas a
number of these practices are being seen as how to figure round the crisis, the Accenture report
same that “new habits shaped currently can endure on the far side this crisis, for good
everchanging what we tend to worth, however, and wherever we tend to search, and the way we
tend to live and work”. E-commerce live-streaming is predicted to realize quality, with brands
investment computer games to create the searching expertise a lot of immersive.

1.7Advantages and disadvantages of e-retailing

Advantages of e-retailing:
1) Convenience:
Economy and convinces area unit the vital reasons for investment and happening net
transactions. Commercialism online makes it straightforward for individuals to shop from
merchants online. The convinces of searching from anyplace and at any time, from home or
workplace is that the major reason for shoppers gets on-line. Net process, MasterCard process
computer code purpose or sales, etc. created it a lot of convenient for the buyer to shop for
online. Online store area units typically offered twenty-four hours every day, and plenty of
customers in Western countries have web access each at work and reception. Different
institutions like web cafes, community centers, and colleges give web access similarly. In
distinction, visiting a traditional business establishment needs travel or traveling and prices like
gas, parking, or bus tickets, and should typically ensue throughout business hours. Delivery was
perpetually a drag that affected the convenience of online searching. However, to beat this
several retailers as well as online retailers in Taiwan brought in an exceedingly store pick-up
service. This currently meant that customers may purchase merchandise online and choose them
up at a close-by store, creating online searching a lot of advantages to customers. Within the
event of a drag with the item (e.g., the merchandise wasn't what the patron ordered or the
merchandise wasn't satisfactory), customers area unit involved with the convenience of returning
AN item in exchange for the right product or a refund. Customers might have to contact the retail
merchant, visit the post workplace, and pay come back shipping, so watch for a replacement or
refund. Some online corporations have a lot of generous come-back policies to atone for the
normal advantage of physical stores. For instance, the net shoe retail merchant zappos.com
includes labels for gratis come back shipping and doesn't charge a restocking fee, even for
returns that don't seem to be the results of businessperson error.

2) Reduced overheads

Selling online can remove the need for expensive retail premises and customer-facing staff,
allowing you to invest in better marketing and customer experience on your e-commerce site.

3) Widen your market/export -

One major advantage over premises-based retailers is that the ability to expand your market on
the far side native customers terribly quickly. You will discover a powerful demand for your
product in alternative countries that you'll be able to answer by targeted selling, giving your
website in a very totally different language, or maybe partnering with a distant company.

4) Information and reviews

Online stores should describe product purchasable with text, photos, and multimedia system
files, whereas, in a very physical sales outlet, the particular product and therefore the
manufacturer's packaging is going to be accessible for direct review (which may involve a take a
look at drive, fitting, or different experimentation). Some online stores offer or link to
supplemental product data, like directions, safety procedures, demonstrations, or manufacturer
specifications. Some offer background data, advice, or how-to guides designed to assist
customers to decide that product to shop for. Some stores even permit customers to comment or
rate their things. There are dedicated review sights that host user reviews for various products.
Reviews and even some blogs offer customers the choice of buying cheaper purchases from
everywhere on the planet while not having to rely on native retailers. In a very typical sales
outlet, clerks are typically accessible to answer queries. Some online stores have period chat
options; however, most deem e-mails or phone calls to handle client queries. Although an
internet store is open twenty-four hours every day, seven days per week, the client service team
could solely be accessible throughout regular business hours.
5) Price and selection

One advantage of searching online is having the ability to quickly hunt down deals for things or
services provided by many alternative vendors (though some native search engines do exist to
assist shoppers to find merchandise purchasable in close stores). Search engines, online worth
comparison services and discovery services engines will be wont to search sellers of a selected
product or service. Shipping prices (if applicable) cut back the value advantage of online
merchandise, although betting on the jurisdiction, an absence of excise tax could complete this.
Shipping a tiny low range of things, particularly from another country, is way dearer than
creating the larger shipments bricks-and-mortar retailers order. Some retailers (especially those
commercialism little, high-value things like electronics) provide free shipping on sufficiently
giant orders. Another major advantage for retailers is that the ability to quickly switch suppliers
and vendors while not disrupting users' searching expertise.

Disadvantages of e-retailing

1) Website costs
Planning, designing, creating, hosting, securing, and maintaining a professional e-commerce
website isn't cheap, especially if you expect large and growing sales volumes. See common
ecommerce pitfalls.

2) Fraud and security concerns

Given the shortage of ability to examine the merchandise before purchase, customer’s square
measure at higher risk of fraud than face-to-face transactions. Once ordering merchandise online,
the item might not work properly, it's going to have defects, or it'd not be an equivalent item
pictured within the online pic. Merchants additionally risk dishonorable purchases if customers
square measure mistreatment of purloined credit cards or dishonorable repudiation of the web
purchase. However, merchants face less risk from physical thieving by employing a warehouse
rather than a retail front.
3) Privacy
Privacy of private info may be an important issue for a few customers. Several customers would
like to avoid spam and marketing that might result from supply contact info to a web
businessperson. In response, several merchants promise to not use client info for these functions,
several websites keep track of client searching habits so as to recommend things and alternative
websites to look at. Brick-and-mortar stores conjointly collect client info. Some raise a shopper's
address and telephone number at checkout, tho' customers might refuse to produce it. Several
larger stores use the address info encoded on consumers' credit cards (often while not their
knowledge) to feature them to a catalog list.

4) Advertising costs
While online selling will be a really economical approach to obtaining the correct customers for
your merchandise, it demands a generous budget. This is often very true if you're competitive in
a much thronged sector or for well-liked keywords.

5) Culture
One major advantage over premises-based retailers is the ability to expand your market beyond
local customers very quickly. You may discover a strong demand for your products in other
countries which you can respond to by targeted marketing, offering your website in a different
language, or perhaps partnering with an overseas company.

1.8 Evolution of E-Retail

Competing in a very high-pressure business state of affairs has become a challenge for retailers.
As a good different sales channel sellers area unit watching the web, which provides them direct
access to focus on customers. Online selling (also called e-tail) could be a web-enabled interface
between a merchandiser and its target shoppers for mercantilism merchandise and services online
with the ability of ecommerce. These sorts of retailers also are called e-trailers. Most huge
retailers area unit currently electronically gift on the planet Wide internet.
After the invention of the WWW (World Wide Web) browser within the Nineteen Nineties, the
discharge of the Mozilla web browser navigator in 1994, and also the gap of the primary online
retail by pizza pie Hut, on-line retail has had loads of transformation and these days it's still
developing in a {very} very heterogeneous means. E-tail has become very fashionable within the
areas of attire, arts and handicrafts, books, automobile rentals, computers and natural philosophy,
cosmetics, monetary services, gifts, and novelties, etc. This retail might be associate degree
estore, web look, web shop, web store, on-line store, or virtual store.

Some of the main benefits of e-tail that build its standard among the retailer's area unit low
investment price, direct access to focus on customers, and fast come back on investment. This
sort of retail format helps the retailers to serve their customers quickly and additional
expeditiously by providing them a close portfolio of merchandise and services. On the opposite
hand, the supply of the purpose of dealings information helps the retailers to investigate and
interpret their target customers. it's become the foremost economical thanks to supplying
valuable data to the shoppers like discounts, promotions, new and existing merchandise as per
the client needs and past looking behavior. the convenience of many data regarding the
merchandise has exaggerated the arrogance level among the shoppers.

The online retail business in Bharat|Asian country Asian nation} is probably going to be price `
seventy billion by 2015 in keeping with the Associated Chambers of Commerce and business of
India. The buying-selling trends from leading e-tail portals indicated that the web retail market
presently stands at ` twenty billion and is growing at a gradual annual rate of thirty-fifth. Among
Indian states, Maharashtra has the simplest IT infrastructure, each from the retail business
perspective furthermore as shoppers. Bombay accounts for a twenty-four p.c share in India's
ecommerce transactions. a number of the popular Indian online retailers area unit Staples Iraqi
National Congress, Home look eighteen, India plaza, eBay India, Future Bazaar, Republic of
India Times, Rediff, etc. simple convenience of broadband services and increasing web
penetration area unit acting as a support to the expansion of on-line selling. The increasing
buying power of Republic of Indian customers is ready to bring an internet looking boom in
India. One among the newest additions to online retail is advertising through social media
websites like Facebook, Twitter, Google+, etc. aside from web site technologies, retail leaders
are attempting to adopt video, mobile, and social media methods with a read to providing a
richer, additional partaking, and easy expertise.
After transferal a revolution within the railway line cities, online selling is ready to make the
sensation even within the rural areas. What is more, with the gap of the Indian economy in
relevance modification within the FDI methods, it's a take-heed call for retailers that have done
deficient to develop an internet strategy as retail giants like Tesco, and Amazon has already
started actions and strategy implementation within the Indian retail market.
 1.9 Current scenario of online shopping
Today the access to the net isn't restricted to cities; however conjointly getting used in giant
numbers in rural areas, because of the low price of knowledge pack, the cheap value of
Smartphone, web awareness, and most impactful programs “Digital India”. This area unit all
taking part in necessary roles in spreading the net everywhere Asian nation. in keeping with the
net and Mobile Association of Asian nation (IAMAI) & research firm IMRB, the number of
mobile web users in {India|Republic of Asian nation|Bharat|Asian country Asian nation}|Bharat|
country Asian nation} is calculable to achieve around five hundred million by Gregorian
calendar month 2018 with the higher rate of growth of rural India at a way beyond urban India.
in keeping with a report titled Mobile web in Asian nation 2016, there have been over 389
million mobile web users in the Asian nation as of Gregorian calendar month 2016. The Asian
nation has a web user base of 460 million as of July 2017, four-hundredth of the population.
Despite being the second-largest user base within the world. Currently, most are victimization
Google, everybody Facebook, Twitter, and What Sapp account. Solely owing to the net revolution in the
Asian nations.
When we remark e-commerce in the Asian nation. The situation of online looking in Asian
nations has become modified. The year 1991 noted a brand new chapter within the history of the
web world wherever e-commerce became a hot topic amongst the industrial use of the net. At
that point, no one would have even thought that purchasing and merchandising online or say the
web looking can become a trend within the world and the Asian nations will share a decent
proportion of this success.

Covid-19 also has played an important role in the current scenario of online shopping as peoples,
where bounded to their homes very every in world lockdown, was followed not only in India.
That situation brought attention to online shopping especially in a country like India which
always had a mentality that traditional shopping is good but this covid-19 situation forced them
to focus on online modes of shopping also and now about 70% are shopping online. As for the
current situation, it's better and also safe on the other side.

1.10Emerging trend in E-retailing

The year 2020 was a huge one for E-Commerce given the results of COVID. The pandemic sped
up changes across many verticals, which acceleration is anticipated to continue in some
capability as we have a tendency to go into 2021 and on the far side.

Businesses that did not even have an internet site before 2020 have suddenly return online.
However, shopper behavior continues to favor convenience. Many more modern E-Commerce
businesses lack the backend infrastructure to address a rise in traffic and also the needs of
shipping presently being placed on them.

On the opposite hand, firms like Amazon and Wal-Mart have the expertise and infrastructure
needed to satisfy today's customers. Alternative niche marketplaces like Etsy still grow to
accommodate new digital entrepreneurs. Massive E-commerce firms provide the simplest of
each world they supply worth to customers, low barrier to entry for brands to sell online, and
user-generated content that perpetuates each product and content relevancy also as search rank.

Disruption wasn't just can’t in 2020 as businesses accelerated their digital transformation efforts
amid international changes. Customers with no alternative various turned to E-Commerce to urge
everything necessary for his or her daily lives. Suddenly food, fashion, and gadgets weren't the
sole things folks might purchase online and have delivered to their doors. Groceries, furniture,
and even vehicle components have joined the list. These changes to purchasing habits may
impede slightly as folks are ready to come back to their regular routines, however, they definitely
will not stop. The shift of E-Commerce from one thing folks became addicted to instead of a
straightforward convenience can mean that brands got to adapt their methods consequently.

Getting started online was once an extended and conscientious method. But, 2020 has modified
the narrative and shown U.S. however quickly little businesses and solopreneurs will digitally
pivot their businesses.

Social media consumption will not impede in 2021 and makes can begin to advertise in several
ways on channels like flux unit taktak and Instagram etc. Brands have already begun to get
plenty valuable from putting ads in stories on apps like Instagram and Snapchat, thus this can be
simply a consequent step within the evolution of social media commerce. This year we have seen
Facebook launch Instagram retailers and Shopify partner with TikTok. In 2021, we'll see what
brands will do with these changes.

Omni channel commerce can become a new tradition. We're extremely seeing this with the
general public cloud platforms going in this house with tools like Amazon personalize and
Pinpoint. this might doubtless be riotous in a stimulating means, however, the all-time low line is
Omni channel commerce, and people's sorts of capabilities are cheaper and additional accessible.
2021 is the year this moves from one thing some do to one thing most do. Most businesses are
already aware that customers need to look at content in multiple ways in which. Tablets, mobile
phones, and desktops are simply the start. And like we've mentioned in alternative trends, brands
are discovering new ways in which to sell their merchandise through social media.

Amazon Pinpoint and Amazon personalize are 2 merchandise from Amazon Internet Services
(AWS) that alter brands to boost the client expertise and communicate with customers across
multiple channels.
In the world of E-Commerce, client information can still gain worth. several brands specialize in
the fundamental, however important metrics provided to them, like click-through-rate on specific
campaigns and conversion metrics that indicate wherever the majority of traffic and sales are
returning from. However, as we have a tendency to roll into 2021, several can uncover
information capabilities and find even additional granular.

In previous years several of the advantages of computer science were a touch early to be realized
in E-commerce; however which will modification dramatically in 2021.

As ideas like machine learning and chatbots become additional thought, brands will leverage AI
to yield real business impact.

For example, AI will already be accustomed create recommendations for what customers should
buy next supported their history. Brands may also leverage ideas like voice search to position
their merchandise ahead of shoppers. AI also will be ready to assist on the backend and facilitate
in creating inventory predictions. Retailers are turning to computer science to boost everything
from operations and inventory management to form sensible client service and constant
customers.

Sustainability isn't any longer reserved for many brands. In fact, changes within the economic,
cultural, and social landscape in several countries worldwide have shifted the main focus towards
creating merchandise that defends the surroundings.

Brands like Amazon have taken the pledge towards the property, and alternative E-Commerce
brands seem to be following suit as humans seek ways in which to cut back waste and preserve
the world for future generations.

Green customers are flexing their buying power, with sixty-fifth of consumers desperate to create
purchases from brands that aim for the property per the Harvard Business Review.

1.11Green retailing
This refers to the environmentally-friendly practices that retailers get into. These will embody
shift a product’s packaging to a useful one or giving customers reusable looking luggage rather
than plastic. Alternative practices, such as adding star panels or commutation store lighting with
energy-saving alternatives may also be thought of as inexperienced merchandising.

Our surroundings are at constant risk thanks to our lifestyles and there's a high misuse of the
environment by humans that is hepatotoxic to our health. For the US to salvage things of
surroundings pollution there should be aware effort charged towards managing the environment.
For this to return to the limelight, varied ways should be placed in situ to deal with things of
environmental pollution, like the instilling or the adoption of the inexperienced merchandising
system.

Green merchandising is an associate surroundings-friendly management approach that focuses on

delivering merchandise and services to customers while not putting the security of the
environment in danger. It involves varied ways that and a method of sales and distribution that
doesn't endanger our surroundings or expose our surroundings to toxic industrial waste product.
inexperienced merchandising involves environmental protection to enhance the chain through the
elimination of wastes, which improves production and distribution potency, aboard being
valueeffective.

The idea of inexperienced retail is encompassing and it entails product packages usually used, the
mode of transportation, mode of energy generation, and a range of others. For product
packaging, many eco-friendly packages like paper luggage rather than plastic luggage will be
used. Also, packaging materials that area unit useful ought to be used. For transportation, carts,
ELF vehicle, battery enabled vehicles than on, area unit safer for the surroundings compared to
comburant vehicles. This mode of transportation doesn't emit any variety of harmful or
hepatotoxic substances, and their elements area unit useful. Star-powered energy generating
system will be used rather than the shape of energy generation modes that area unit fuelpowered,
that emits hepatotoxic substances to the surroundings.

The benefits of inexperienced retail cannot be overemphasized. It ranges from health edges,
value edges, management edges, employment edges, and a variety of others. In terms of health,
we tend to all grasp that the atmosphere is that the supply of varied health issues. Guaranteeing
inexperienced merchandising helps scale back the number of hepatotoxic substances within the
world

1.12 E-Retailing vs. Traditional Retail Model in India

Electronic Retailing also called e-tailing or Internet retailing, is the process of selling goods and
services through electronic media, particularly the internet. Simply, the sale of retail goods and
services online is called electronic retailing.

Traditional retailing model is also called Brick-and-mortar. The term "brick-and-mortar" refers
to a traditional street-side business that offers products and services to its customers faceto-face
in an office or store that the business owns or rents. The local grocery store and the corner bank
are examples of brick-and-mortar companies. Brick-and-mortar businesses have found it difficult
to compete with mostly web-based businesses like Amazon.com Inc. (AMZN) because the latter
usually have lower operating costs and greater flexibility.
E-commerce retailers, on their growth path, have capitalized considerably on the comparatively
fragmented nature of India’s physical retail establishments, by giving a wider portfolio of
merchandise, an easy buying expertise, and a considerably higher level of comfort and
convenience, vis-à-vis the normal stores might not forever have the desired things available or
there is also a waiting amount for the patron to amass merchandise from the offline store.

There are similarities to the brick-and-mortar that are equally annoying – case in purpose, the
sales associate WHO follows you around in an exceeding store is far just like the ‘retargeting’
that happens online, wherever the ads follow you once you’ve visited a dealer website. With
deposit or different constraints, physical retailers might not be able to show a huge array of
merchandise, whereas online e-commerce has the freedom to show it all – together with people
who aren't even ‘in stock’. That’s a precise additional advantage for the e-commerce retail model
in India. Amazon India is capitalizing on the “Aur Dikhao” Indian mentality nowadays. within
the simplest terms, retail and e-commerce appear to be terribly similar: retail and e-commerce
each sit down with what happens once a product from a business is sold out to a personal
shopper for his or her own use, except one in all they are completed completely through the web.
Retail is often conducted in an exceeding range of ways: in an exceedingly brick and mortar
institution sort of a mall or market, online, person-to-person sales, or perhaps junk. E-commerce,
on the opposite hand, refers to business transactions that are primarily created electronically
through the web. there's one thing referred to as “retail e-commerce sales,” that ar the sale of
products Associate in Nursingd services wherever the business and dealing crop up on the web
either through an extranet, Electronic information Interchange (EDI), or similar online systems.

1.13 Impact of covid-19 on e-retailing

The Indian retail market is greatly divided between the unorganized sector, which has concerning
thirteen.8 million standard family-run neighborhood stores, and therefore the organized retail sector with a
share of but 100 percent. The organized sector includes all organized brick & mortar stores and online
booking sites. Despite the boom within the B2C e-commerce sector in Bharat, the bulk of Indians still
have additional religion within the neighborhood brick & mortar stores for looking as they like touching
and feeling the merchandise and negotiating discounts over-the-counter, before shopping for. In India, an
excellent majority of B2C Ecommerce retailers draw customers to buy online by providing bargains like
free delivery, discounts, buy-one-get-one-free, and exchange offers. However, several Indian shoppers
far-famed to be cost-conscious and conservative as a neighborhood of their price system, are usually not
interested in creating fast selections supported promotions and advertisements. Moreover, web shoppers,
many-a-times, stumble upon issues regarding product delivery timelines and client support services.
Customers’ perception of risk toward online websites is aggravated thanks to the inferior IT set-up
utilized by many e-trailers, leading to the hacking of private info.

Enter the novel coronavirus that causes an extremely malady communicable disease} Coronavirus disease
(COVID-19) that has infected over four hundred thousand individuals worldwide. Since it spreads
primarily through contact with AN infected person (when they cough or sneeze) or once an individual
touches a surface that has the virus thereon, the most effective thanks to guarding against it's to remain
reception. This has accumulated on-line looking usage, globally. In India, its crystal rectifier to an
increase within the variety of FTUs or first-time-e-commerce-users in Bharat, UN agency had been to
date suppressed to buy on-line. The respiratory illness happening that infected over 2700 individuals in
2002, is thought to possess dramatically modified people’s looking habits as they were fearful of looking
outdoors.

On twenty-fifth March 2020, BigBasket - a key online grocery player in Bharat had the subsequent
message “We'll be back soon! We have a tendency to are presently experiencing unexampled demand. In
lightweight of this, we have a tendency to are limiting access to our web site to existing customers solely.
Please strive once more during a few hours.” therefore overwhelming was the response that it long-faced a
breakdown thanks to a steep increase in demand amid COVID-19. Gofers – a rival, had the same
reasonably message that aforementioned “Due to the sudden rush, we've stopped sexual union several
locations, however, we have a tendency to are operating to extend capability and can be resuming
operations shortly.” Amazon – one of every of the leading e-commerce players within the country, and
therefore the world, has proclaimed on its website that the shoppers are wishing on them like ne'er before
in their social distancing and self-quarantine efforts. Thus Amazon is quickly prioritizing its accessible
fulfillment and provides the capability to serve necessities like social unit staples, prepackaged food,
health care, hygiene, personal safety, and alternative high-priority merchandise. It’s quickly aiming to
stop taking orders for lower-priority merchandise.

Globally too Amazon has seen a surge in orders and is raising overtime buy associates operating
in its warehouses, throughout the coronavirus happening.

This spike in B2C E-commerce in Bharat is in fact thanks to existing web shoppers stocking
abreast of necessities given the coronavirus happening and therefore the internment obligatory by
the govt. (to check its spread). However, it conjointly consists of maybe 2 additional segments –
apart from the one that buys online, regularly. A phase that failed to look online, given the
inhibiting factors carefully at the start of this text, and another phase that up until currently, was
either ignorant concerning online looking or failed to have a tool or knowledge set up. it'd be
fascinating to envision – what number of shoppers from these 2 segments switch to online
looking, even when the coronavirus crisis is over.

Understanding Panic shopping for and Coronavirus

As news of COVID-19 unfolds and because it was formally declared a deadly disease by the
planet Health Organization, folks responded by stocking up. They bought out medical provides
like hand sanitizer and masks and social unit necessities like toilet tissue and bread. Soon, each
brick-and-mortar and online store were troubled to stay up with demand, and pricing for provides
became rampant.

Humans answer crises in numerous ways in which. once baby-faced with associate degree
unsure, risky state of affairs over that we've got no management, we tend to do no matter we are
able to desire we've got some management.

Paul Marsden, a shopper scientist at the University of the Humanities London was quoted by
CNBC as saying: “Panic shopping for is understood as enjoying to our 3 elementary scientific
discipline wants.” These wants square measure autonomy (or the necessity to feel up to a speed
of your actions), connection (the got to feel that we tend to do one thing to profit our families),
and competency (the got to desire good shoppers creating the proper choice).

These psychological factors square measure equivalent reasons “retail therapy” could be a
response to several different types of private crises; but, throughout a deadly disease there square
measure intercalary layers.

One is that the worldwide unfold of COVID-19 has been amid loads of uncertainty and
sometimes contradictory data. Once folks square measure hearing differing recommendations
from multiple sources, they need a bigger instinct to over-, instead of under-, prepare.

Secondly, there's the group mentality. Seeing others shopping for up the shelves so seeing an
inadequacy of necessary product validates the choice to replenish. Nobody needs to be left
behind with no resources.

As it becomes even tons clear merely but infectious COVID-19 is, some shoppers have raised
questions about the protection of receiving their online orders. consultants unit of measurement
finding that the virus can keep on surfaces from three hours to up to a couple of days, hoping on
the material. (Note that conclusive findings unit of measurement hard to come back by in these
fundamental quantities of the virus, and as consultants continue their study of it, these numbers
would possibly modification.)

That said, it’s unlikely that COVID-19 would survive on your purchased things from the time
they were packed to the time you received your package (especially with the delay in the
delivery system). And shipping conditions build a tough atmosphere for COVID-19 equally, so
it’s unlikely you’ll be exposed via the package itself, either.

According to the middle for wellness management and interference, “[T]here is perhaps going
really low risk of flowering from merchandise or packaging that unit of measurement shipped
over a variety of days or weeks at shut temperatures.” The CDC’s statement refers to packages
that area unit in product for a minimum of the many days and didn't acquire contact with any
sources of contamination once packaging.

The World Health Organization addresses the priority equally, by speech that it's safe to receive
packages from locations with according COVID-19 cases. From their website: “The likelihood of
Associate in Nursing infected person contaminating business merchandise is low and so the
danger of catching the virus that causes COVID-19 from a package that has been captive,
traveled, and exposed to whole totally different conditions and temperature is to boot low.”

The response to COVID-19 hasn’t been universally felt across generations, with shoppers of
various age teams responding otherwise to the crisis.

It is vital to caveat that this can be a quickly evolving state of affairs thus surveys area unit
quickly out-of-date as behaviors amendment with the circumstances. This is applicable to the
knowledge shared here and below.

While knowledge shows that searching behaviors square measure dynamical supported people
variations, we’re conjointly seeing variations supported gender.

While survey knowledge shows that girls square measure a lot of seemingly to agonize
concerning the results of COVID-19, it conjointly shows that men square measure a lot of
seemingly to own it impact their searching behaviors. Common fraction of men, compared to the
twenty-fifth of ladies, reported the pandemic poignant what quantity they pay on the product. in
addition, 36% of men, compared to twenty-eight of ladies, reported it poignant what quantity
they're payment on experiences (travel, restaurants, diversion, etc.).

Men were conjointly found to be searching online and avoiding in-store experiences quite girls.
This includes taking advantage of choices that limit in-store interactions like BOPIS (buy online,
pick-up in-store), pavement pickup, and subscription services.

As individuals have embraced social distancing as how to slow the unfold of the pandemic, there
has naturally been a drop-off in brick-and-mortar searching. That will appear to mean there
would seemingly be a rise in online searching as individuals communicate e-commerce to get the
things they may have otherwise purchased personally.

Has that prediction won out? Truly, e-commerce sales don't seem to be higher across the board,
though some industries are seeing important upticks. This can be very true for online sellers of
social unit merchandise and groceries. JD.com, China’s largest online merchandiser has seen
sales of common social unit staples quadruple over an identical amount last year. A survey by
Engine found that folks are disbursement on the average 10-30% a lot of on-line.
Grocery E-Commerce.

Grocery e-commerce soared within the second week of March once shoppers turned online to
seek out the products they required, however, weren’t on the market at their native grocery
stores. The subsequent graph, with knowledge from Rakuten Intelligence, shows an enormous
spike in grocery-related e-commerce. The remainder of e-Commerce appears like it would be up
a bit, however no forceful peaks or valleys.

Other e-commerce classes.

In addition to grocery, e-commerce covers a good range of product, across classes. Common
Thread Collective has been providing valuable updates with COVID information on e-commerce
searching behavior, as well as the chart below. Whereas e-commerce performance isn't usually
up or down, breaking down the information by vertical tells a touch additional of the story.

As individuals square measure creating shopping for decisions supported new and dynamical
international and native circumstances, the merchandise classes that square measure being
purchased is dynamic.

Market research company Nielsen has known six key client behavior thresholds tied to the
COVID-19 pandemic and their results on markets.

These are:

Proactive health-minded shopping for (purchasing preventative health and upbeat products).

Reactive health management (purchasing protecting gear like masks and hand sanitizers).
Pantry preparation (stockpiling groceries and family essentials).

Quarantine schoolwork (experiencing shortages in stores, creating fewer store visits).

Restricted living (making a lot of fewer searching visits, restricted online fulfillment).

A new traditional (return to daily routines, for good altered, provide chain).

As we tend to progress through these stages, the things individuals value more highly to purchase
and therefore the product classes that thrive still amendment. Here square measure a number of
the merchandise classes most affected

Your customers are attempting their best to adapt to strange times while not a lot of footholds
and shifting their behavior as a result. As a business owner, you're facing a lot of identical
uncertainty, whereas attempting to support your customers’ desires and your own.

Depending on your business and audience, your response to the ever-evolving state of affairs
cans modification. You recognize your customers higher than anyone. We tend to hope this
resource has helped you perceive a number of the ways that their behaviors square measure
everchanging, therefore you'll be able to still serve them as best you'll be able to...

The economic impact of the 2020 coronavirus pandemic in India has been mostly unquiet. India's
growth within the fourth quarter of the yr 2020 went right down to three.1% consistent with the
Ministry of Statistics. The Chief Economic authority to the govt. of India aforementioned that
this drop is especially because of the coronavirus pandemic result on the Indian economy.
Notably, India had conjointly been witnessing a pre-pandemic holdup, and consistent with the
globe Bank, the present pandemic has "magnified pre-existing risks to India's economic
outlook".

On twenty-seven March, Moody's Investors Service (Moody's) revised its estimate of India's
gross domestic product growth for 2020 from five.3% to 2.5%

In the third week of March, Amazon proclaimed that it might stop the sale of non-essential things
in India so it may target essential desires. Amazon followed an equivalent strategy in Italy and
France. On twenty-five March, Walmart-owned Flipkart briefly suspended a number of its
services on its e-commerce platform and would solely be commerce and distributing necessities.
Big Basket and Gofers conjointly ran restricted services, facing disruptions because of the
internment. City Police began supplying delivery agents curfew passes to create it easier for them
to stay the provision chain open. E-commerce Corporation’s conjointly sought-after legal clarity
associated with process "essentials".

Covid-19 not only affect the e- retailing but affect all the aspect of life from health to wealth
every aspect was affected. Even our GDP dropped down very badly .But on the other hand
covid-19 also give some benefit to e- retailers as before covid-19 people where preferring
traditional shopping but due lockdown and safety issue people started preferring online modes of
shopping. Due to covid-19 e- retailer where in little benefit as compared to offline
retailers .Many offline retailers were also switching to online as seeing the current
situation.covid-19 had both pros and cons effect on e- retailing.

1.14Examples of e-retailing

Amazon.com

Amazon.com, Inc. is an Associate in Nursing Yankee international technology company based

mostly in point of entry that focuses on e-commerce, cloud computing, digital streaming, and
computer science. it's thought-about one in every of the large Four technical school corporations,
besides Google, Apple, and Facebook. It has been brought up as "one of the foremost influential
economic and cultural forces within the world.

Amazon is thought of for its disruption of well-established industries through technological

innovation and mass scale. It’s the world's largest online marketplace, AI assistant supplier, and
cloud computing platform as measured by revenue and capitalization. Amazon is that the largest
networking company by revenue within the world. It’s the second-largest personal leader within
us [ and one in every of the world's most precious corporations.

Amazon was based by Jeff Bezos in Bellevue, Washington, in July 1994. the corporate at first
started as an internet marketplace for books however later swollen to sell physics, software,
video games, apparel, furniture, food, toys, and jewelry. In 2015, Amazon surpassed Walmart
because it the most precious distributor within us by capitalization. In 2017, Amazon's no
heritable Whole Foods marketplace for thirteen.4 billion, which immensely increased Amazon's
presence as a brick-and-mortar distributor. In 2018, Bezos declared that its two-day delivery
service, Amazon Prime, had surpassed one hundred million subscribers worldwide.

Amazon distributes downloads and streaming of video, music, and audiobooks through its
Amazon Prime Video, Amazon Music, and perceptible subsidiaries. Amazon additionally
includes a business enterprise arm, Amazon business enterprise, a movie and tv studio, Amazon
Studios, and a cloud computing subsidiary, Amazon net Services. It produces client physics
together with Kindle e-readers, hearth tablets, Fire TV, and Echo devices. Additionally, Amazon
acquisitions embody Ring, Twitch, Whole Foods Market, and IMDb. Among varied
controversies, the corporate has been criticized for technological police investigation overreaches
a hyper-competitive and difficult work culture, minimization, and anti-competitive practices

Amazon employs a multi-level e-commerce strategy. Amazon started by that specialize in

business-to-consumer relationships between itself Associate in Nursingd its customers and
business-to-business relationships between itself and its suppliers so enraptured to facilitate
customer-to-customer with the Amazon marketplace that acts as a negotiant to facilitate
transactions. the corporate lets anyone sell nearly something victimization its platform.
Additionally, to the Associate in a Nursing affiliate program that lets anyone post Amazon links
and earns a commission on click-through sales, there's currently a program that lets those
affiliates build entire websites supported by Amazon's platform.

Some other giant e-commerce sellers use Amazon to sell their products additionally to
merchandising them through their own websites. The sales square measure processed through
Amazon.com and finds you at individual sellers for process and order fulfillment and Amazon
leases House for these retailers. Tiny sellers of used and new merchandise attend Amazon
Marketplace to supply merchandise at a set value.

Flipcart.com | Binny Bansal

Established in Gregorian calendar month 2007 by 2 children, Sachin Bansal and Binny Bansal,
Flipkart is quick gaining dominance in eleven product classes like books, music, video, games,
computers, physics, mobile phones, TV and residential theatre systems, pens, and letter paper,
care, and private product classes.

Flipkart has additionally created intrude on the rising digital content market with the recent
launch of Flyte, its digital music store. Flipkart includes a registered user base of quite two.6
million customers across the country. With a team of around 4500 members, the corporate
operates from offices and warehouses in seven cities at this time. The retail merchant includes a
thirty-day replacement policy to require care of broken or faulty merchandise post-delivery

Snapdeal.com| Kunal Bahl

Launched in Gregorian calendar month 2010, snapdeal.com is that the leading online
marketplace for product and services, that includes a good vary of product Associate in Nursingd
services across an array of classes from thousands of national, international, and regional brands.
eBay India, Snapdeal is one,000-plus individuals sturdy and is that the largest e-commerce
bourgeois |merchant |merchandiser |distributer of native merchant deals, watches, sunglasses,
jewellery, perfumes, attention, among alternative classes in an Asian nation, shipping twenty-
five,000 units each day. Snapdeal.com features a network of over fifty, 000 little and huge
retailers and types, and has over fifteen million members. One out of each seven net users in the
Asian nation is signed on Snapdeal, and also the company is adding over 1,000,000 new
subscribers per month.

ShopClues.com

ShopClues is AN Indian online marketplace in hand by Clues Network Pvt. Ltd. it absolutely
was established in the Gregorian calendar month 2011 in the geographical area by Sanjay Sethi,
Sandeep Aggarwal, and Radhika Aggarwal.[3] primarily based in Gurgaon, India, the corporate
claims to possess over 600,000 merchants and twentyeight million merchandise on its platform,
serving over thirty-two,000 pin codes across the country.
Valued at US$1.1 billion in 2015, ShopClues has Tiger international, Helion Ventures, and
Nexus Venture Partners as major investors. In 2019, it absolutely was no inheritable by
Singapore-based Qoo10 in AN all-stock deal valued at around US$70 million,
 -
representing one in every of the most important valuation meltdowns for AN Indian based
start-up

Mantra.com

E-commerce corporations in Asian nations and is that the largest online retail merchant of
fashion and modus vivendi product. Myntra has betrothed with leading fashion and modus
vivendi brands within the country, like Nike, Reebok, Puma, Lee, Levis, Pepe, Wrangler, Flying
Machine, Arrow, Provogue, Jealous 21, Biba, Being Human, UCB, US Polo, Esprit, Fastrack,
etc. to supply a good place the newest branded fashion and modus vivendi wear. The biggest
inseason product catalog, 100 percent authentic product, money on delivery, and 30-day come
back policy, build Myntra one in every of the well-liked on-line looking destinations in the Asian
nation.

1.15 Why this topic was chosen?

Retailers comprise an outsized section of the population and a bigger population relies upon
these retailers. However, the arrival of e-stores with their engaging incentives, wide varieties,
and covid-19 state of affairs has maltreated on their face because of the worry of uncertainty and
helplessness.
In this study, we have a tendency to look into the assorted facet concerning however Eretail
businesses area unit being affected because of covid-19 and additionally with the assorted ways
they're bobbing up with to counter current pandemic to return within the race of survival. This
paper additionally helps the United States to know the assorted positive or negative impacts of e-
retailing & on tiny retail business. Fo r eg.
Online searching (or e-tail from electronic retail or e-shopping) may be a style of ecommerce that
enables customers to directly purchase merchandise and services over the web through a virtual
look. a number of the leading online stores presently in India area unit Amazon, Flipkart,
 -
Snapdeal, Homeshop18, Myntra, etc. attributable to all these on line stores the little Retail faces
numerous issues like most of their client move towards to the web searching stores. However, it
additionally helps the little selling businessman to form direct contact with their client and sell
the product as per the client's decisions. Have chosen this subject as not a lot of folks wherever
that specialize in this subject Covid-19 was terribly unacceptable state of affairs that has raise
during this recent years and still going however during this state of affairs additionally however
tiny distributer and large retailers switched with modification and moved themself to on-line
additionally. This paper consent of information about E-retailing, covid impact thereon {and
however and the way} most vital how covid-19 has wedged the e-retailing in the world and
particularly in India.

Chapter 2. Literature review

1) By Ibrahim Elbeltagi, Gomaa Agag,

Received 5 October 2014 Revised 19 October 2014 1 February 2015 Accepted 3 February
2015

E-retailing ethics and its impact on customer satisfaction and repurchase intention: The
theoretical understanding of online shopping behavior has received much attention. Less focus
has been given to online retailing ethics. Therefore, the purpose of this paper is to develop and
test a comprehensive model of online retailing ethics.

The internet has come as a strong alternative way of physical commerce. The internet itself is a
global phenomenon, with over 2.7 billion users worldwide in 2013, ups from 420 million in 2000
and one billion in 2005 (Internet World Stats., 2013). In the developing world, 31 per cent of the
population is online, compared with 77 per cent in the developed world (Internet World Stats.,
2013). The incredible growth of e-commerce presents ethical issues by the way internet
represents new environment for unethical behavior (Freestone and Michell, 2004). Although
many businesses are acknowledging the importance of e-commerce and online retailing
activities, Internet Research Vol. 26 No. 1, 2016 pp. 288-310 © Emerald Group Publishing
Limited 1066-2243 DOI 10.1108/IntR-10-2014-0244 Received 5 October 2014 Revised 19
October 2014 1 February 2015 Accepted 3 February 2015 The current issue and full text archive
of this journal is available on Emerald Insight at: www.emeraldinsight.com/1066-2243.htm 288
INTR 26,1 Downloaded by University of Florida At 06:12 18 October 2017 (PT) little attention
has been given to the business community’s perceptions of the ethicality of this new media
(Bush et al., 2000; Roman, 2007; Roman and Cuestas, 2008). Given the latest technological
developments in e-retailing, this paper advances our understanding of the ethical issues in the
online retailing context. In this respect we follow the call by James and Rajiv (2009) for internet
researchers to make significant contribution to the retailing literature “by utilizing theories not
 -
frequently applied to internet issues as well as investigating antecedents variables heretofore
overlooked”. Retailers can build mutually valuable relationships with customers through a trust
based collaboration process (Dayal et al., 2001). Strategies to maintain trust are effective in
establishing positive frame of mind among consumers, while causes of negative events have a
negative impact on consumer mind (Chen et al., 2013). Although, the way in which trust may be
gained and the impact it has on e-business outcomes are not yet well understood (Jones et al.,
2000). Therefore, we examine the applicability of the highly cited commitment-trust theory of
relationship marketing (Morgan and Hunt, 1994) in the online retailing ethics context. Culture is
important in ethics, as individualism/collectivism strongly influences consumer attitudes and
decision making (Oyserman et al., 2002). Frost et al. (2010) indicated that online shopping
environment, whose activity does not depend on interaction or social co-operation with other
consumers, attracts individualists. A number of studies have addressed consumers’ ethical
believes and practices (Strutton et al., 1997; Vitell and Muncy, 2005; Sharma and Lijuan, 2014)
as well as consumers’ perceptions of retailers ethics (Lu et al., 2013; Roman and Cuestas,
2008)). Yet, little research has been conducted on the potential ethical issues regarding online
retailing from the consumers’ perspective. In addition, the vast majority of earlier research is
conceptual in nature, and has primarily focused on privacy issues (e.g. Palmer, 2005)
overlooking other important ethical marketing issues surrounding the internet such as

Deception and dishonesty (Mcintyre et al., 1999; Roman and Cuestas, 2008). The purpose of our
study is to develop and empirically test a framework that explains the impact of e-retailing ethics
on customer satisfaction and repurchasing intention through the mediating role of
trustcommitment theory and cultural perspective in the context of Egypt.

2) By Jyoti Meshram,

Published on 24 Nov2020

How COVID-19 affected the online grocery buying experiences-A study of select cities of
Mumbai and Pune

COVID-19, one small virus has shaken the entire world. According to IMF, the global economy
is expected to shrink by over 3 percent in 2020 – the steepest slowdown since the Great
Depression of the 1930s. It has caused impact on personal lives and corporate world. India’s first
COVID -19 cases was registered on January 30, 2020. As on July 31, 2020 the number has
skyrocketed to whopping 1.66 million. Indian Government imposed a nationwide lockdown from
March 25, 2020. The lockdown caused panic buying among the customers. In metro cities people
usually have a habit of buying their necessities including groceries online. Online retailers like
 -
Amazon, Flipkart, Grofers, Big Basket, etc. are the key players in online grocery market. The
lockdown has also largely affected online retail sectors Due to shortage of stocks, lack of
transport and lack of manpower the etailers were able to provide no service or limited service.
.The pandemic has disturbed the trust, loyalty and satisfaction level of retail customers. This
paper aims to portray an overview of customer experiences related to the services of online
retailers during the pandemic. It is worthwhile to understand that retaining the existing customers
indeed is a huge challenge for the retailers selling the groceries online during COVID-19, the
retailers should remain in touch with their customers through their own sites, social media and
other online platforms and express the concern and support in the dire pandemic situation. This
shall help the customer have the sense of attachment. With COVID-19 becoming a new normal
and the start of providing the services, the retailers should adapt and implement the guidelines
issued by the government related to the safety hygiene and protection of their customers
particularly related to the packing and delivery of the packages at the customers’ doorsteps.
According to the study, it was found that today’s customers prefer buying online, be it the
fashion and electronics or their monthly groceries. The pandemic affected the businesses of
online retailers to a great extent. During the lockdown nothing was operational and post
lockdown with the lack of resources like limited availability, inventory, transportation and
delivery people they still faced challenged in meeting the customer expectations. On the
customers’ end, the services were not operational during the lockdown and with the start
of unlock down there were limitations in terms of variety and restricted deliveries. The
people were still terrified with the risk of Covid and the safety measures taken by the etailers
in packing and delivering the products. The fact cannot be denied that the consumers as
well as the e-trailers all faced.

3) Caroline Bramall, Klaus Schoefer & Sally McKechnie

THE DETERMINANTS AND CONSEQUENCES OF CONSUMER TRUST IN E-
RETAILING: A CONCEPTUAL FRAMEWORK: presents a testable model describing the
relationship between the determinants and consequences of consumer trust in e-retailing.

The impact of knowledge and communication technology (ICT) on the sophistication and vary
promoting of selling of promoting} channels for shopper markets has been the topic of abundant
discussion inside modern marketing literature (Peterson et; Hoffman and Novak, Klein, ).
Through a good vary of media, customers will access the company’s hours every day for info,
purchase, and client service, and new electronic channels square measure progressively seen as
complementary to instead of competitive with ancient channels (Anton, ). the web is simply one
among a variety of e-commerce technologies to facilitate info exchange. the advantages of
putting in place an online presence square measure value reduction, new capability, competitive
advantage, communications improvement, improved management, and client service
improvement (Bocij et al., ). However, these advantages have however to be absolutely
accomplished as companies still seek the most effective methods and business models on that to
base their e-commerce activities. The success of e-retailing is very important: if the web were to
fail as a digital medium, not solely would access to the globe Wide net be lost however the event
and evolution of computer-mediated environments, in general, might additionally return
underneath threat (Hoffmann et al., a; bird genus and Dhillon, ). Some researchers have argued
that the foremost important semipermanent barrier to the success of the web as an adverting
medium in mass markets could be a lack of shopper trust within the web (Jarvenpaa et al.,;
Hoffmann et al., b). Consequently, it's been argued that the determinants and consequences of
trust in e-retailing warrant additional analysis (GrabnerKraeuter, Kimery, and McCord, ). This
paper develops a testable model of the determinants and consequences of shopper trust in
emarketing. The aim is to achieve an improved understanding of shopper behavior in online
environments, so as to produce some insights into the factors poignant the choice to get from AN
e-retailer. The paper takes by reviewing the connection selling literature on trust, followed by the
justification for examining this construct in an internet buying context exploitation the web.
Next, an abstract model is developed, describing the connection between the determinants and
consequences of shopper trust in e-retailing

Purchasing via the web has overtaken buying through ancient stores in terms of sales growth
rates. Still, there's robust proof to counsel that whereas several customers use the web to go
looking for product info on electronic retailers’ websites, solely a minority of them create
purchases online. Considerations over the protection of non-public and MasterCard info
additionally because the credibleness of e-retailers square measure normally given as reasons for
the low level of on-line buying. As a result, online shoppers' trust in e-retailing has recently been
acknowledged as having a task to play in crucial the chance of exploiting the web for buying.
while not building and maintaining trust between customers and e-retailers, the event of the web
as AN e-commerce medium in mass shopper markets is unlikely to succeed in its full potential.
This paper presents a testable model describing the connection between the determinants and
consequences of shopper trust in e-retailing.

4) By Susmitha Kunchaparthi

Published on 1 Feb 2021

Impact of COVID 19 on E-Commerce

E-Commerce is most considered and chosen way of purchasing different types of products and
services. Nowadays E-commerce has to be replaced with traditional purchasing. The only reason
behind is a lot of variety is available to customers to choose their own product in Fingertips
from all over world. Due to this covid19 pandemic, E-Commerce business also facing some
challenges which are not expected before. This paper studies about how covid-19 Impacts
ecommerce business and change in demand and buying behavior of consumer all of a sudden.
E-commerce‟ and „online shopping‟ are often used interchangeably but at its core
ecommerce is much broader than this – it embodies a concept for doing business online,
incorporating a multitude of different services e.g. making online payments, booking flights etc.

E-commerce has experienced rapid growth since its humble beginnings with e-commerce
sales projected to grow to 599.2 billion USD by 2024. The COVID-19 outbreak saw
ecommerce sales spike 25% in March 2020 alone. The power of e-commerce should not be
underestimated as it continues to pervade every day.

Life and present significant opportunities for small, medium, and large businesses and online
investors. You don’t need to look far to see the potential of e-commerce businesses. Amazon, for
example, which set the standard for customer-orientated websites as well as a lean supply chain,
is selling over 4000 items a minute from SMBs alone.

While one Forbes survey data shows that women are more likely to be concerned about the
effects of COVID-19, it also shows that men are more likely to have it impact their shopping
behaviors. One-third of men, compared to 25% of women, reported the pandemic affecting how
much they spend on products. Additionally, 36% of men, compared to 28% of women, reported
it affecting how much they are spending on experiences (travel, restaurants, entertainment, etc.).

The Indian retail market is greatly divided up between the unorganized sector, which includes
about 13.8 million conventional family run neighborhood stores and the organized retail sector
with a share less than 10%. The organized sector includes all organized brick & mortar stores
and online shopping sites. Despite the boom in B2C e-commerce sector in India, majority of
Indians continue to have more faith in the neighborhood brick & mortar stores for shopping as
they prefer touching and feeling the products and negotiating discounts over-the-counter, before
buying. In India, a great majority of B2C ecommerce retailers draw customers to shop online by
offering bargains such as free delivery, discounts, buy-one-get-one-free and exchange offers.
However, many Indian shoppers known to be cost-conscious and conservative as a part of their
value system, are generally not attracted into making quick decisions based on promotions and
advertisements. Moreover, online shoppers, many-a-times, come across problems concerning
product delivery timelines and customer support services. Customers‟ perception of risk
toward online web sites is aggravated due to the inferior IT set-up used by several
etrailers, resulting in hacking of personal information.

Enter the novel corona virus which causes a highly infectious disease Corona virus disease
(COVID-19) that has infected more than 4 lakh people worldwide. Since it spreads Primarily
through contact with an infected person (when they cough or sneeze) or when a person touches a
surface that has the virus on it, the best way to guard against it is to stay at ped servicing many
locations, but we are working to increase capacity and will be resuming operations shortly.”

Amazon – one of the leading ecommerce players in the country, and the world, has
announced on its site that the customers are relying on them like never before in their social
distancing and self-quarantine efforts. Hence Amazon is temporarily prioritizing its available
fulfillment and logistics capacity to serve essentials such as household staples, packaged food,
health care, hygiene, personal safety and other high priority products. It is temporarily going to
stop taking orders for lower-priority products. Globally too Amazon has seen a surge in orders
and is raising overtime pay for associates working in its warehouses, during the corona virus
outbreak.

This spike in B2C ecommerce in India is of course due to existing online shoppers stocking up
on essentials given the corona virus outbreak and the lockdown imposed by the Government (to
check its spread). However it also consists of perhaps two more segments –apart from the one
that buys online, regularly. A segment that did not shop online, given the inhibiting factors
detailed in the beginning of this article and another segment that up till now, was either ignorant
about online shopping or did not have a device or data plan. It would be interesting to check
– how many shoppers from these two segments switch to online shopping, even after the
corona virus crises is over.

In this article, we have review and deliberate disparagingly COVID-19 outbreak. We are
primarily interested in how corona virus spread and affects the e-commerce globally.
Awareness almost this topic can countersign better information in people and deliberation to how
ecommerce, business, and economies of countries effected by corona virus. How e-commerce
provides alternative way to people to meet their demands. E-commerce enhanced by COVID-19.
How it impacted e-commerce will be encouraging other researchers to investigate more
deeply in this area such as ecommerce trends how changed by corona and future trends.

Announced on its website that the purchaser's square measure looking forward to them like never
before in their social distancing and self-quarantine efforts. so Amazon is quickly prioritizing its
accessible fulfillment and activity capability to serve requirements like home staples,
prepackaged food, health care, hygiene, personal safety, and totally different high-priority
product. It’s quickly going to stop taking orders for lower-priority products. Globally too
Amazon has seen a surge in orders and is raising overtime purchase associates operational in its
warehouses, throughout the coronavirus irruption.

This spike in B2C e-commerce in the Republic of India is in reality as a result of existing web
consumers stocking abreast of requirements given the coronavirus irruption and additionally the
imprisonment obligatory by the Government (to check its spread). however, it collectively
consists of perhaps a pair of further segments –apart from the one that buys on-line, regularly. an
area that didn't look online, given the inhibiting factors careful among the beginning of this text
and another section that up till now, was either ignorant relating to on-line trying or didn't have a
tool or data originated. It would be fascinating to examine – but several shoppers from these pair
of segments switch to online trying, even once the coronavirus crisis is over.

In this article, we have a tendency to tend to possess review and deliberate disparagingly
COVID-19 irruption. We are primarily fascinated by but coronavirus unfolds and affects
ecommerce globally.
Awareness nearly this subject can countersign higher information in people and deliberation to
how e-commerce, business, and economies of states settled by a coronavirus. How e-commerce
provides totally different due to people to satisfy their demands. E-commerce enhanced by
COVID-19. But its compact e-commerce is often encouraging totally different researchers to
investigate further deeply throughout this house like e-commerce trends but changed by corona
and future trends.

5) By Adeline Chua Phaik Harn

Published in 2016
E-Commerce: A Study on on-line trying in Malaya: In Asian countries, since the introduction of
the first web Service provider (ISP) JARRING back in 1990, and later TMNET in 1996, the
enlargement of web usage in the Asian nation has been steady growth. From a mere vary of
ninety web users in 1992, cyberspace craze to urge connected enlarged to a lively fifty,176 in
1996, then 100, 103 at the highest of 1997 (Hassan, 1997), and later at a staggering a try of
million in March 2002; twenty a technique of Malaysia’s population of twenty-two. 2 million
people (Nua, 2002). in step with Nua (2001), twenty 5 - 6 of the Malaysian population will have
web access by 2005. A study by International Data Corporation (IDC) Asia-Pacific indicates that
the long-run forecast for online trying in the Asian nation looks bright and promising. IDC
estimates that sales revenue generated by web commerce in the Asian nations is foreseen to grow
from US$ fifteen million in one998 to US$ forty-six million in one999 to US$ 1.57 billion inside
the year 2003 (Louis and Leon, 1999). The expected growth in e-commerce is attributable to a
quick rise inside the vary of PCs in an Asian nation, nonetheless as growth inside the proportion
of PCs hooked up to cyberspace annually. This provides larger opportunities for Malaysians to
conduct every business and appearance online (Legard, 1998). Despite the statistics and success
stories of the various online merchants elsewhere, the apprehension of going water sport by
native corporations is real, significantly for smaller companies. Native companies appear to be
insulation and afraid to venture into online selling. This will be as a result of web commerce
continues to be relatively new and there are not any arduous and fast rules to live by, with no
tried and tested business model to imitate (Louis and Leon, 1999). in step with IDC, it is vital for
the native companies in the Asian nations to possess an honest understanding of the marketplace
for his or her merchandise and their target customers before partaking in online selling (Louis &
Leon, 1999). With an honest understanding of their target customers, online retailers and
entrepreneurs arable to develop a lot of sensible and targeted online retail operations that meet
the needs and expectations of their new online trying customers (Shannon, 1997). this will be
vital thus on ensure victorious simple address to Correspondence: Adeline Chua faculty of
Management, transmission University, 63100 Cyberjaya, Selangor, Asian nation phone No:
+60133403000; Fax: +60383125590; E-mail: [email protected] 232 ADELINE CHUA
PHAIK HARN, ALI KHATIB, AND HISHAMUDDIN BIN ISMAIL thought of their
on-line selling business in the Asian nation. However, there seems to be AN absence of understanding
and information on consumers’ attitudes towards online trying. Considering that online trying continues
to be at the primary stage of development, little or no is assumed regarding shopper views toward
adopting this new trying channel and factors that influence their angle towards it (Eastlick and Lotz,
1999). this will be terribly true inside the context of Asian nations where online trying continues to be
new and shoppers are less familiar with and often tons of skeptical towards online trying, but little or no
is assumed regarding them. Therefore, this study aims to seem at current users of online trying in the
Asian nation with the intention of building a preliminary assessment, analysis, and understanding of the
characteristics of internet shoppers.

Chapter No. 3: Research Methodology

3.1 Objective:
The basic purpose of this study is to understand how covid-19 has an e-retailing impact on
eretailing who are doing their business by using the online business methods. It will also help us
to understand the positive and negative impact and usefulness of online retailing to the business
man for satisfying their customer wants as per their choices.

1) To learn the advancement of e-retailing in Mumbai:

2) To identify the impact of covid-19 on e-retailing:

3) To understand the problem faced e-retailers due to Covid-19:

4) To identify the benefits of e-retailing to customer?

How Covid-19 has an impact on the e-retailers of Mumbai. How the online shopping stores can
attract customers. What is the various method used by the e-retailing store to convert the offline
market to the online marketing store in this situation? What are the positive and negative impacts
of e- retailing? How there is an increase in the e-retailing in day-to-day world effect due to
covid-19. And what is the major impact caused to the covid-19? What are the problems faced by
the e-retailer who are dealing in the current world? Due to the covid1-9 online mode of retail
stores like flipchart, Amazon, Myntra, etc. customers and markets getting different benefits. And
even small retailers are switching to online modes
 3.2 Research Hypothesis:

Ho1 there is significantly no impact on e-retailing in the market.

Ha1 there is significant impact on e-retailing in the market

Ho2 there is no significant impact on e-retailing due to covid-19.

Ha2 there is significant impact on e-retailing due to covid-19.

Ho3 E-retailer has not face any significant problems due to covid-19.

Ha3 E-retailer has faced significant problems due to covid-19.

Ho4 there is no significant benefits of e-retailing to customer in the current situation

Ha4 there is significant benefits of e-retailing to customer in the current situation

3.3 Scope of the study:

This study helps us to understand. What is the impact of covid-19 on e-retailing? What is the
major problem faced by e- retailers due to the pandemic-retailers such as flipchart, Amazon,
Myntra, etc.?

The availability of different retail shopping websites who sell their product online effect the
offline retailer who sell their product by using the traditional method of business which is also
known as bricks and motor in this pandemic.

The online retailer sells their product at chipset price because they do not use any middleman
which affects the retailer in price setting. The online retailer also sells their product with different
discount offers they also provide a huge variety of products to the customer at one place as per
their choice which attracts lots of customers. Due to the availability of all these facilities the
small retailer face problem.

In this study, we come to know the major positive and negative impact of e-retailing due to covid there
is a huge difference between the ways the online retailer works.

We will also get to know that in this pandemic also e retailer was able to satisfy the customers
and earn a profit on the other hand brick and mortar business were effect more badly than
eretailing

In India, E-retailing continues to be a comparatively unknown and unused entity; however, with
the government's open perspective towards progression, a great deal of infrastructures is devoted
to the present space. The foremost tables of industries, the foremost targeted of business models,
it will return out of thin air and demolish brands & business that are established for many years,
ever centuries. In Bharat wherever web users are growing at AN dread rate, it'll be useful for the
buyer additionally as for the businesses, to debate e-retailing models, payment strategies,
security measures, future trends, and advantages, etc.

This makes the “study on Scope of e-retailing in India” necessary. Predictions created on this study
is used as a basis to foresee the long-run level of business

Even though the govt of Bharat has taken positive measures to facilitate the speedy growth of
Emarketing by the introduction of cyber laws, reduction of taxes on infrastructure, etc. folks are
indecisive to shop for on lines thanks to confusion on security and payment strategies. There also
are frauds happening in credit cards which may happen whereas on the net. Inadequate
infrastructure and excessive tariffs conjointly build things worse. However thanks to covid folks
are forced to modify to online mode. The covid state of affairs has obligated folks and marketers
to beat their stereotype concerning the net mode of looking.

3.4 Limitation of the study

Unawareness:
The unawareness about the impact of covid-19 on e- retail stores was one of the main reasons why
there is some stores face problems due to online retailing in the pandemic.

Illiteracy in aspect of e-retailing:

Due to illiteracy among people about e-retailing people were not able to get proper awareness
about e- retailing, which can cause the wrong image about online shopping in the mind of the
customer. Therefore due to illiteracy among people they were not able to accept the concept of
online retailing.

Complicated data:
When the data was conducted on the impact of covid-19 on e-retailing business we come across
different studies done on e-retailing. Data received after this study was too much complicated
and also it was difficult to understand the word used by the author. It also seemed like they use
some more depth study with the unknown statistic was used.

Data for research wasn’t easily available:

For this study, we can use primary and secondary data, but the data wasn’t easily available for
the study, we are not able to understand some of the studies, research papers which are written
by the researcher. And collecting primary data was also very difficult as in this pandemic
personal interview was very limited.

Ignored questionnaire by respondents:

For collecting the data we give a questionnaire of 16 questions to more than 60+ respondents
after collecting. We come to know that there is some false answered to question, and ignored by
the customer while responding to the questionnaire which causes difficulties in collecting the
data.

Restricted area:
There is a limitation to the area, for this study I selected only a part of the market where I make a
questionnaire and distributed it to the respondent which was restricted to the selected area, we
were not able to cover the whole market for the data as the pandemic was going on.
 3.5 Significant of the study
E-commerce and online looking in Asian countries are achieving outstanding growth as
additional and additional web facilities; high instructional standards, manner modification, and
also the country’s economic process is getting used additional and additional. Demand for
electronic commerce techniques and tools.

If we have a tendency to obtain from a web store, we have a tendency to pay low operative costs;
we have a far better quality of service and, therefore, further prices will save North American
country gratuitous prices. for instance, if our merchandise or services are downloadable, shipping
prices are utterly canceled. With each online business, additional and additional coupons and
deals cannot be avoided, which is a kind of awing for purchasers.

Everyone will simply compare product costs of various firms and merchandise in terms of
quality and amount, or the services supplied with them. Price, as a result of costs, is simply
comparable.

They are in the course of numerous specifications whereas once the merchandise is placed
online. they're finding numerous ways to match with them and set North American country to
draw in them. So far, to boot to the terms offered at intervals the exchange, electronic commerce
is that the market's highest model of excellent competition.

Online looking is additionally desirable as a result of this pandemic going out isn't in any respect
it's higher for individuals to settle on a web mode of looking. And that’s individuals additionally
also are change to the on-line mode for grocery also. Pandemic has modified the e-retailing state
of affairs.

3.6 Data collection

The research methodology comprises the sources of data, methods adopted to collect such data,
sampling techniques, statistical tools for analysis, data interpretation, etc.
Sources of data:

The data for the study have been collected from primary sources:
1) Primary data have been collected through Direct Personal Interview method and Google form
where interview took place with the owners of different retail stores and with the customers

2) By preparing different questioner by using Google forms. Forms are distributed to the retailer
and customers asked them to fill it.

There are two types of data which is positive and negative with the help of both the data I was able to
collect proper data and which help me to do proper depth study of this research.

1) Primary data: primary data are the data which is not available directly, we have to find
out the primary data which can be done by quantitative study or by qualitative study by which we
can do our survey and collect the data related to the study.

Quantitative method: quantitative method mean by collecting data in terms of numbers it means
which can be calculated.

Qualitative method: qualitative method is used for collecting data with the help of nature, size,
and shape. Etc. it means which cannot be calculate by using numbers.

2) Secondary data: secondary data means the data which is already available by
different sources for e.g.

Internet,
Social media,
Books, or
In literature reviews,
From which we can use data which is directly available sometimes by taking permission of
researcher.

3.7 Sample Size and Sample units:

For the study a sample of 50+ customers has been selected on the basis of convenient sampling for
the purpose of the research.

3.8 Tabulation of data:

Gender vs. respondent:

Gender Respondents

Male 70%

Female 30%

Others 0%

Age vs. Respondent:

Age Respondents

11-19 28%
20-29 54%
30-40 8%
50-60 & above 10%

Area vs. Respondent:

 Area Respondent

Agripada 25.7%

Byculla 11.8%

Duncan road 2%

Madanpura 5.9%

Mumbai central 22.9%

Grant road 5.9%
Kurla 4%
South Mumbai 6%

Patna 2%
Bangalore 4%
KSA 4%

Occupation vs. respondent:

Occupation Respondent

Student & working 21.6%

Not working student 49%

Businessman 3.9%

Employee 7.8%
 Other 17.6%

Awareness about e-retailing vs. respondents:

Do you have Awareness about Respondents

eretailing?
Yes 15.9%

No 11.8%

Maybe 72.5%

Preferences vs. Respondents:

What you prefer while shopping Respondents:

Online store 31.4%

Offline stores 68.6%

Number of items purchased vs. Respondents:

 Number of items purchased in one Respondents:
transaction
1Item 29.4%

2Items 19.6%

3& More Items 51%

Do you think e-retailing makes you’re shopping easier than traditional ways of
shopping? Vs. Respondents:

Do you think e-retailing makes you’re Respondents:

shopping easier than traditional ways
of shopping?

Yes 51%

No 11.8%

Maybe 37.3%
What you will prefer while shopping during this Covid-19 vs. Respondents:

What you will prefer while shopping Respondents:

during this Covid-19

Online mode of shopping 80.4%

Offline mode of shopping 19.6%

Number of items purchased in one transaction during this pandemic vs.

Respondents:

Number of items purchased in one Respondents:

transaction during this pandemic

One Item 35.3%

Two Items 11.8%

Three & More Items 52.9%

What makes you to shop online rather than visit to shop? Vs. Respondents:
What makes you to shop online rather Respondents:
than visit to shop?

I can shop whenever I wan 19.6%

I don’t really have time to go for 7.8%

shopping

Low price/better offers 7.8%

Easy to compare products and offers 7.8%

Easy home delivery 7.8%

Due to pandemic 43.1%

Other 5.9%

Does online brand with offline stores help you in shopping Vs. Respondents?

Does online brand with offline stores Respondents:

help you in shopping
 Yes 48.1%

No 9.6%

Maybe 42.3%

What factors attract you to your favorite online stores? Vs. Respondents:

What factors attract you to your Respondents:

favorite online stores?

I like the product they offer 32.7%

I trust them 3.8%

Always have an item I want in stores 34.6%

Other 28.8%

Do you think small retailer face problem due to e-retailer? Vs. Respondents:

Do you think small retailer face Respondents:

problem due to e-retailer?
 Yes 63.5%

No 1.9%

Maybe 34.6%

Do you think small traditional retailer to switch to online mode also? Vs.
Respondents:

Do you think small traditional retailer Respondents:

to switch to online mode also?

Yes 48.1%

No 9.6%

Maybe 42.3%

What method of payment you will prefer while shopping online? Vs.
Respondents:
What method of payment you will Respondents:
prefer while shopping online?

Cash on delivery 75%

 Online payment 34.6%

On credit bases 0%

UPI 19.2%

What do you think covid -19 has effect the e-retailer also? Vs. Respondents:

What do you think covid -19 has Respondents:

effect the e-retailer also?

Yes 48.1%

No 17.3%

Maybe 34.6%

We used the following techniques as follows:

➢ Online Survey Form:

For this study, I used the technique of online survey form by which some questions
are formed which is related to the research topic. In which questionnaires were
made and given to the targeted responders and asked them to fill the form. With the
help of this method, I can be able to collect data from the responders.

➢ Personal Interview:

For this study, I used the technique of personal interview by which some question
asked by taking personal face to face interview which is related to the research
topic. In which questionnaires were made and asked from responders, with the help
of this method I can was able to collect data from the selected people. But It was
difficult to collect information due to pandemics.

➢ Informal Conversation with friends and young people:

For this study informal conversations with friends and young people help me in
collecting data related to my topic, by talking on topics related to this topic. Which
provide lots and lots of information related to my topic

3.10 Hypothesis Testing

Ho1 there is significantly no impact on e-retailing in the market

= not proved.

Ha1 there is significant impact on e-retailing in the market

= the above statement is proved. By using data analysis there is impact of e-retailing in the market.
Ho2 there is no significant impact on e-retailing due to covid-19.

= not proved.

Ha2 there is significant impact on e-retailing due to covid-19.

= the above statement is proved. By using data analysis there is significant impact on e-retailing due
to covid-19

Ho3 E-retailer has not face any significant problems due to covid-19.

= not proved.

Ha3 E-retailer has faced significant problems due to covid-19.

= the above statement is proved. By using data analysis E-retailer has faced significant problems due
to covid-19.

Ho4 there is no significant benefits of e-retailing to customer in the current situation =

not proved.

Ha4 there is significant benefits of e-retailing to customer in the current situation= the above
statement is proved. By using data analysis there is significant benefits of e-retailing to customer
in the current situation

Chapter 4: Data Analysis, Interpretation and Presentation

❖ Gender
The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing stores
duringcovid-19. There were 50+ responses for this survey.

The most important observation was majority of people who participated in the
survey was 71.2% are female participant and 28.8% are male participant. The
main objective was to see and understand the impact of covid-19on e-retailing
business.

❖ Your Age
The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impacts of e-retailing during covid-19.
There were 50+ responses for this survey.

The most important observation was majority of people who participated in the
survey was belonging to the age group of 20-29 years i.e. nearly 54%. The Other
people were belonging to the age group of 11-19 years i.e. nearly 28%. The Other
people were belonging to the age group of 30-40 years was nearly about 8%
&People belonging to age group of 50-60 and above were nearly 10%.
 ❖

Area

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impacts of e-retailing during covid-19.
There were 50+ responses for this survey.

The most important observation was majority of people who participated in the
survey was belonging to Agripada i.e. nearly 25.7%. The Other people were
belonging Mumbai center i.e. nearly 22.9%. The Other people were belonging to
Byculla was nearly about 11.8%. The Other people were belonging to South
Mumbai was nearly about 6%. People belonging to Madanpura & Gant road
were nearly 5.9. People belonging to Kurla, Bangalore t & KSA were nearly 4%.
The Other people were belonging to Patna were nearly 2%.

❖ Occupation
The Survey conducted to understand different aspect of determinants which
decides the impact of e-retailing business during covid. The main or major factor
which may affect the impact of e-retailing business covid. There is the majority
of percentage of people is 48.1% are student & not working, 24.1% of people are
belonging to student & working, 7.4% of people are belonging to an employee
and 3.7% of people are belonging to the group of businessmen & 16.7% people
are belonging to another category.

The main objective was to see and understand the impact of covid-19 on eretailing
business.

Do you have Awareness about e-retailing?

 ❖

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

As we know awareness is most important part of anything without awareness, we

can’t able to get know about anything. Therefore, in this study I tried to collect
information on awareness of people about of e-retailing.

There were 74.1% of people are aware about e-retailing and 11.1% of people
don’t know about e-retailing which is low. There were 14.8% of people are
partially aware about e-retailing.
 ❖

What you prefer while shopping?

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

Due to some positive and negative impact of e-retailing most of the people not
prefer more for online shopping and only prefer to shop from offline retail store.

Therefore in this study I tried to collect information about preference of people

related to shopping, so there are 70.4% people preferred to shop from offline
stores and 24.66% people prefer to shop from online stores before covid-19.

Number of items purchased in one transaction

 ❖

The main scope of study was on the impact covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

20% of people purchase at least 2 products in one shopping, 52.7% people

purchase 3 and more products in one shopping & 27.3% of people purchase at
least 1 product in one shopping before covid-19.

❖ Do you think e-retailing makes you’re shopping easier than traditional ways
of shopping?
The main scope of study was for the impact ofcovid-19 on e-retailing business.
The survey conducted to understand different impact of e-retailing on during
covid. There were 50+ responses for this survey.

In this study we came to know that 52.7% of people agree that e-retailing make
shopping easier than traditional ways of shopping and 10.9% of people do not
agree about e-retailing make shopping easier than traditional ways of shopping
& 36.4%of people partially agree that e-retailing make shopping easier than
traditional ways of shopping.

❖ What you will prefer while shopping during this Covid-19

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

Due to some positive and negative impact of e-retailing most of the people not
prefer more for online shopping and only prefer to shop from offline retail store.

Therefore in this study I tried to collect information about preference of people

related to shopping, so there are 20% people preferred to shop from offline
stores and 80% people prefer to shop from online stores during covid-19.

❖ Number of items purchased in one transaction during this pandemic

The main scope of study was on the impact covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

16.4% of people purchase at least TWO products in one shopping, 50.9% people
purchase THREE and more products in one shopping & 32.7% of people
purchase at least ONE product in one shopping during covid-19.
 ❖ What makes you to shop online rather than visit to shop?

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during the covid.
There were 50+ responses for this survey.

In this study I tried to understand that what are the things attract customer to
visit online retail shops rather than to visit offline traditional retail shops

So there are some of the factors that attracts the customer to shop online is
18.2% of customer attract due to the feature like they can shop whenever they
want they can shop, 10.9 people prefer this feature can compare product and
services, 7.3% people love their better offer and low prices,12.12% people love
their online service facility, 7.3% of people don’t have time to go and shop from
stores so they prefer to shop online rather than visiting store and 5.5% of people
attracts towards other features of online shop&41.8% of people prefer due to
covid-19.

❖ Does online brand with offline stores help you in shopping

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-during covid. There were
50+ responses for this survey

This study helps me to understand that what is online brand with offline stores is
and how does he help customer in shopping.

So there are 50.9% people who think online brand with offline stores help them
in shopping , 9.1% people think they do not help in shopping and 40% people
think there is both possibility in shopping from online brand with offline stores.
 ❖
What factors attract you to your favorite online stores

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey

In this study I tried to understand that what are the factors of online stores
attracts customer for purchasing activity. So there are 32.7% people who like the
offers which is provided by the online stores, 3.6% trust online stores because of
which they attracts towards online stores, 32.7% of people attracts towards
online stores because they always have an item which they want, 30.9% of
people attracts towards online stores due to some other reasons.

Do you think small retailer face problem due to e-retailer?

 ❖

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

In this study we came to know that 65.5% of people think that small retailer face
problems due to e-retailer ,32.7% of people think that small retailer may or may
not face problem due to e-retailing and 1.8% of people think that small retailer
do not face problem due to e-retailers.

Do you think small traditional retailer to switch to online mode also?

 ❖

The main scope of study was the impact of covid-19 on e-retailing business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey.

In this study we came to know that50.9 % of people think that small retailer
should switch to online mode also,40% o of people think that small retailer can
or cannot switch to online mode also and 9.1% of people think that small retailer
should not switch to online mode also.

What method of payment you will prefer while shopping online

 ❖

The main scope of study was the impact of covid-19 one- retail business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey

In this study I tried to understand that what method of payment customer prefer
while shopping online.

We come to understand that 72.7% of people prefer the method of cash on

delivery,32.7% of people prefer online payment method, 0% people make credit
base payment & 21.8% of people prefer the method of UPI.
What do you think covid -19 has effect the e-retailer also?

The main scope of study was the impact of covid-19 one- retail business. The
survey conducted to understand different impact of e-retailing during covid.
There were 50+ responses for this survey

In this study I tried to understand that Option of customer regarding Does covid
has affect e- retailing also.

We come to understand that 72.7% of people think covid has affected

eretailing,32.7% of people think covid has not affected e-retailing & 21.8% of
people think covid has may or may not affected e-retailing also.
 Chapter No. 5 conclusion

E-commerce has LED the means for job opportunities within the promoting and therefore the
ecommerce business, in general. The labor already established within the IT and alternative
commodity sectors area unit expected to urge a 10-20% pay rise this year. The e-commerce
business in India is predicted to contribute to, at least, four-dimensional of the full GDP of India
by 2021; such growth can have a positive impact on alternative connected industries like
provision, whose revenue is predicted to churn nearly millions by 2021.

With the digital age, there's definitely a paradigm shift leaning additional towards e-commerce.
However, for e-commerce to achieve success throughout the country, key challenges like low
web network in rural areas, or perhaps a low property in urban areas inflicting high drops in
payment processes will impede the expected e-commerce growth. However, brands that plan to
be strictly offline area units seemingly lose the patronage of the tech-savvy time period. It’s
calculable that time period has the full buying power accounting to one hundred seventy billion
once a year, worldwide. The brick-and-mortar retailers should abide by and regulate themselves
to new ways like going surfing, or merging with established online businesses if they need to
partake within the profits that the net e-commerce brings to their existing portfolio.

Covid-19 has given several negative impacts for all the industries however on the opposite it's
given some positive impact additionally particularly for e-retailing industries because it has
forced individuals to modify from offline mode to on-line mode for not just for looking except
for doable means as an example individuals have started paying bills through on-line, buying
grocery through on-line mode, etc…
Findings:

There were no such findings on the project as it was totally based on research and
feedbacks and suggestions of the retailers/ customers rerated to the e-retailing to
make the project more effective.

Duration of the study:

The study of the project on “impact of covid-19 on e-retailing” covered a span of

2 months.

Chapter No.6 Reference

1. Literature review
2. Books
3. Internet – Google.
4. Research papers:

Ibrahim Elbeltagi, Gomaa Agag

Received 5 October 2014 Revised 19 October 2014 1 February 2015 Accepted 3 February 2015
E-retailing ethics and its impact on customer satisfaction and repurchase intention
Jyoti Meshram,

Published on 24 Nov2020

How COVID-19 affected the online grocery buying experiences-A study of select cities of
Mumbai and Pune

Caroline Bramall, Klaus Schoefer & Sally McKechnie

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ERETAILING

By Susmitha Kunchaparthi

Published on 1 Feb 2021 Impact of COVID 19 on E-Commerce

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Published in 2016 E-Commerce: A Study on Online Shopping in Malaysia