Introduction of Memes
Introduction of Memes
Richard Dawkins (1976) used the term “memes” in his book The Selfish Gene
to explain the transmission of cultural information in society.Dawkins (1976)
drew a parallel between memes and the Darwinian concept of genes: just like
genes are units of biological information that get transferred from one person to
the next, similarly, memes are units of cultural information that spread from one
person to the next by means of replication and imitation. Dawkins states that
although some memes are highly successful—and as a result proliferate widely
—others quickly become extinct. Like genes, he suggests that the key qualities
for a successful meme are longevity (how long each copy lasts), fecundity (how
frequently copies are made), and copying fidelity (the accuracy of copies).
Unlike gene transmission, however, meme transmission is subject to continuous
mutation. This is because as an idea is passed on, it is invariably altered to suit
the particular interpretations, interests, and embellishments of the receiver.
Nevertheless, Dawkins still views copying fidelity as a significant property of
successful memes, as he points out that the essential basis of the original must
always be retained for the meme to be recognized as such.
Internet-memes are, as we have seen, often the result of a play with meanings,
appropriating the original one and intentionally altering it by placing it out of
the original context. In this sense, internet-memes are creations out of one’s
own will; they are the deliberate result of someone’s creativity. One creates a
meme not because one is compelled to, or is taken over by a “virus of the
mind.”
In the present day, memes have become synonymous with Internet memes,
which Shifman (2014) described as “(a) a group of digital items sharing
common characteristics of content, form, and/or stance, which (b) were created
with awareness of each other, and (c) were circulated, imitated, and/or
transformed via the Internet by many users” (p. 41). Internet memes typically
cross-reference a host of popular culture events, artifacts, and practices through
images, videos, catchphrases, and musical tunes that individuals share with
others via platforms such as Instagram, Facebook, and Twitter (Knobel &
Lankshear, 2007).
Pedagogy is concerned with the teaching processes. The instructors at all levels
of education need to ensure that they put into practice the teaching methods,
teaching materials and instructional strategies in such a manner that would
contribute in a notable manner in promoting student learning. Within the course
of time, it is necessary to make use of modern, scientific and pioneering
methods in the pedagogical practices. But when any changes and improvements
are to be brought about, it needs to be ensured, they are favourable to the
students. The students should make use of them in an effective manner and
achieve academic goals. Therefore, it can be stated, pedagogical methods are
fundamental in promoting student learning, achieving academic goals and in
enriching the overall system of education.
Pedagogy is the act of teaching. In the past, the instructors made use of
traditional methods in imparting knowledge and understanding to the students in
terms of lesson plans and academic concepts. But with the advent of
technologies, they are making use of technologies and other modern and
innovative methods in facilitating learning. Apart from utilization of
technologies, the instructors are making use of modern, scientific and
innovative methods in facilitating learning. Therefore, it is well-understood,
when the utilization of these methods prove to be advantageous and meaningful
to the students and facilitate the achievement of academic goals, the individuals
are able to understand the importance of pedagogy.
Memes have the potential to provide a new approach for instruction at all levels
of education as they can appeal to different styles of learners while also
increasing engagement with course content. This may be achieved by utilizing
the mnemonic nature and the social entertainment of the meme formats to
further engage and reinforce complex concepts. The integration of the education
system, the Internet, and the media gave birth to new ways of information
interaction between people. As the main element of images and visual culture in
this era, memes are rapidly spreading in the network sphere, relying on the
currently used media platforms. Memes can influence the effectiveness of
student learning in an era of distance learning as the current one; therefore, the
study of memes is of great practical importance in the educational process.
Communicating most of 2020 on the World Wide Web during the regime of
self-isolation and distance learning, many students, intensified the process of
creating memes on burning topics, responding to all changes in the educational
process. To increase the attractiveness and credibility of student learning, it
must be inseparable from fully understanding and using the “new favorites” of
the time and applying them to education and learning. This is not only a
direction that needs to be explored for the development of education itself, but
also an inevitable attempt to match the psychology of students.
Meme is a new educational tool that provides more extensive materials for
communication between teachers and students. Since the textual representation
of the content of education is more formal and serious, teachers will inevitably
appear constrained and alienated in the process of knowledge transfer and
learning. Through visual representation, students ‘ visual perception organs are
mobilized to create a strong emotional vibration. As for specific educational
content, the meme uses its own display of symbolic meaning and emotional
substitution, thereby creating opportunities for aspiring teachers and students to
participate in student learning. Thus, the display and transmission of educational
content using emoticons is more emotional and vivid than simple text
expressions. This can stimulate the enthusiasm and initiative of college students
to participate in educational exchanges, and can also reduce the alienation of
personality between educators and students to enhance the emotions between
the two parties, thereby effectively connecting them. This can activate and
mobilize the enthusiasm and initiative of students to participate in the
educational process. Innovative expression of educational content will
inevitably attract the attention of students.
The Learning Style Inventory is derived from an experiential theory and model
of learning developed by Kolb (1984) and based on the seminal contributions of
John Dewey, Kurt Lewin & Jean Piaget. It is a practical self-assessment
instrument that can help us assess our unique learning styles, and has the
advantage of only taking 30-45 minutes to complete. It tells us our preferred
approach .
Kolb (1984) describes the characteristics of each style based on both research
and clinical observation:
Divergent -- The divergent learning style has the opposite learning strengths
from the convergent. It emphasizes concrete experience and reflective
observation. Its greatest strength lies in imaginative ability and awareness of
meaning and values. The primary adaptive ability of divergence is to view
concrete situations from many perspectives and to organize many relationships
into a meaningful "gestalt." The emphasis in this orientation is on adaptation by
observation rather than action. It is called divergent because it works best in
situations that call for generation of alternative ideas and implications, such as a
"brainstorming" idea session. The style suggests a preference for socio-
emotional experiences over task accomplishment.