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LinkedIn Session For Bluelearn

The document provides tips on optimizing a LinkedIn profile to be more effective for job searching. It discusses the importance of having a high-quality profile photo, cover photo, and headline that clearly convey who you are and what you do. It also recommends filling out experiences and skills sections in detail using relevant keywords, and connecting with recruiters and others in your target industry or field. The document emphasizes regularly posting high-quality content to drive traffic to your profile and increase your professional network on LinkedIn.

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Parinitha B S
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We take content rights seriously. If you suspect this is your content, claim it here.
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56 views

LinkedIn Session For Bluelearn

The document provides tips on optimizing a LinkedIn profile to be more effective for job searching. It discusses the importance of having a high-quality profile photo, cover photo, and headline that clearly convey who you are and what you do. It also recommends filling out experiences and skills sections in detail using relevant keywords, and connecting with recruiters and others in your target industry or field. The document emphasizes regularly posting high-quality content to drive traffic to your profile and increase your professional network on LinkedIn.

Uploaded by

Parinitha B S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Prateek Sethi

LinkedIn
Stop reaching out to people!
Let people reach out to you.
Prateek Sethi

1 Why is LinkedIn important?

What's in 2 How do we leverage LinkedIn for Jobs


it for you!
3 Tools to help you up your LinkedIn game

4 Summary and Action Items


Prateek Sethi
What we've
heard from you!

"I have a LinkedIn "I'm active on LinkedIn but


What the hell is Linkedin?
profile but just for sake" how do I approach for jobs?"
Are you ready?
Prateek Sethi

Let's Begin!
https://www.sli.do/
#910814
Prateek Sethi

First things First

Profile Picture Cover Picture Headline


TO-DO NOT TO-DO

Add a clean crisp profile Not too Professional | Not


picture. too casual ( No beach
outfits please )

Profile Picture
Prateek Sethi

TO-DO NOT TO-DO

Should Talk to your target No cover picture


Audience
Should reflect who you are
Add where you're featured
Put Text to right ( human
eyes look right )

Cover Picture
Prateek Sethi

TO-DO NOT TO-DO

Add keywords that talk to Vague Headline ( This is a


your target audience disaster )

Clearly say what you do


and for whom

Headline
Canva for LinkedIn Banner

Prateek Sethi

PhotoFeeler
Prateek Sethi

Lets do it!

Improve Profile score


Prateek Sethi
But, hey What's a
LinkedIn profile score?

Right Keywords Relevant Connections Good Content


Prateek Sethi
Update your location on LinkedIn

TIPS NOT TO-DO

Mention where you are located

Test with a desired location you want a job or


internship in.
Add detailed
experiences/skills

Right Keywords
Prateek Sethi
Improve the About secion on LinkedIn

TIPS

Add keywords that you want recruiters to see.

Speak about your yourself, your ambitions in less


than 300 words.

Add detailed
experiences/skills

Right Keywords
Prateek Sethi
Update Experiences on LinkedIn

TIPS

Describe about your past job(s) and current job

Add keywords to job description

Add media to job description to improve trust

Add detailed
experiences/skills
Add detailed
experiences/skills

Right Keywords
Prateek Sethi Update other fields on LinkedIn

SKILLS RECOMMENDATIONS ENDORSEMENTS

Should reflect what you Builds trust Helps build trust


do and your capabilities Get recommended by Get endorsed by
Add licenses and colleagues, employers, colleagues, people who
certifications clients etc. know about your expertise
Add awards and honors Everyone can endorse you
Add languages
Add projects

Right Keywords
Prateek Sethi Find your Target Audience

TO-DO NOT TO-DO

Remove all irrelevant Don’t remove friends and


connections that are not colleagues
in your target audience. Don’t remove people who
Include engage with your content
Founders/HR's/Seniors in
Dream
Companies/Campus
Recruiters

Relevant Connections
Prateek Sethi Start sending out invites

TO-DO NOT TO-DO

Start to send out only 20-30 DO NOT send out more than
connections/day, and scale it 100 connection requests/day
till 100/day. or 3000 connection
Always send a custom requests/week- LinkedIn
message with the connection algorithm will flag you.
invite.

How many are


too many?

Relevant Connections
Prateek Sethi
COOL NOT COOL

Hi XXX,

I have been following your posts I found your profile on LinkedIn, please
about AI/ML Projects add me to your
for quite some time. I appreciate professional network.
the knowledge you’ve been

sharing, and would love to


connect.

Thanks
YYY

Relevant Connections
Prateek Sethi

Is content really important?

Relevant Content
Prateek Sethi
Is content really important?

WHY

Content drives traffic


The Ripple Effect- Connections and Followers like
your post or engage with it, it goes to their feeds
Their connections and followers see the content
They realize your existence
They visit your profile
They either follow you, or send you a connection
request -> More Job opportunities

Relevant Content
Prateek Sethi
What content does really work?

TIPS

Talk about your achievements and your failures.


Talk about the projects that you've done
Talk about the learnings you got in
college/branch.
Talk about resources that have helped you in your
journey.

Relevant Content
Prateek Sethi

Relevant Content
Prateek Sethi

Relevant Content
Prateek Sethi The power of content

Relevant Content
Prateek Sethi

Relevant Content
Analyse your LinkedIn
profile at zero cost!
Prateek Sethi

Thank you
Have a great
day ahead.

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