Commission on Higher Education

CORDOVA PUBLIC COLLEGE

Gabi, Cordova Cebu

CATERING MANAGEMENT (HM ELEC 5)

Module No. 3

NAME: JONATHAN T. BALBON COURSE, YR. AND SEC.: BSHM 2C_ DATE COMPLETED: 3/16/2022

I. COURSE CONTENT: MARKETING

II. OBJECTIVES:

At the end of this module, you should be able to:

1. Market for success.
2. Write a catering contract.

III. SOURCES:
1. https://neilpatel.com/blog/4-ps-of-marketing/#:~:text=The%204%20Ps%20of%20marketing%20is
%20a%20famous%20concept%20that,price%2C%20place%2C%20and%20promotion.&text=The
%20origin%20of%20the%20concept,Basic%20Marketing%3A%20A%20Managerial%20Approach
2. https://www.google.com/search?
q=what+is+marketing&oq=what+is+marke&aqs=chrome.1.69i57j0l7.5813j1j7&sourceid=chrome
&ie=UTF-8
3. https://www.entrepreneur.com/article/299335
4. https://blog.hubspot.com/marketing/marketing-tools

IV. LESSON:

Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large.

4 P’s of Marketing
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing
strategy: product, price, place, and promotion.
The origin of the concept, also known as marketing mix, goes back to 1960 when McCarthy introduced
it in his book Basic Marketing: A Managerial Approach.

Product
The product is what the company sells.
Price
Price is simple, it refers to how much you charge for your product (or service).
Place
“Place” is another word for location.
Promotion
Once 3 Ps are optimized, it’s time to promote the offer.

Marketing Strategy
A marketing strategy refers to a business's overall game plan for reaching prospective consumers
and turning them into customers of the products or services the business provides
10 Marketing Strategies to Fuel Business Growth
1. Use social media.
2. Create video tutorials.
3. Start blogging now.
4. Understand search engine optimization. 
5. Leverage influencers.
6. Build a great lead magnet.
7. Use Facebook ads with re-targeting.
8. Use LinkedIn the right way.
9. Create an affiliate program.
10. Use Email Marketing Sequences

Marketing Tools
1. Customer Relationship Management (CRM)
 2. Online Advertising
3. Social Media
4. Search Engine Optimization
5. Content Creation and Design
6. Video Marketing
7. Event Marketing
8. Lead Capture and Conversion
9. Lead Generation
10. Website Optimization and CRO
11. Lead Nurturing and Email Marketing
12. Marketing Automation
13. Data Reporting and Analytics
14. Digital Asset Management
15. Team Communication and Collaboration
16. Project Management

Web Sites
A website (also written as web site) is a collection of web pages and related content that is
identified by a common domain name and published on at least one web server. Notable examples are
wikipedia.org, google.com, and amazon.com. All publicly accessible websites collectively constitute
the World Wide Web

V. ACTIVITY:

Please answer the following questions to evaluate your learning in this module.
ESSAY (100 points)
1. Define marketing in your own words (10 points)
Marketing is the method through which a firm stimulates client interest in commodities, products,
and services, as well as a strategy that emphasizes sales strategies, business communication, and
business growth. It is a multi-step process through which a firm establishes strong client
relationships and provides value for both the customer and the organization.
myometrium.

2. Enumerate and define each of the 4Ps of Marketing? (40 points)

Internal Constraints
■ Factors from Outside
■ 4 Ps Marketing's Importance
■ It establishes a symbiotic relationship.
■ Brand value and loyalty
■ It acts as a connection.
■ Allows for correct integration.
■ aids in decision-making
■ Increased sales volume
■ The Four Ps of the Marketing Mix
■ 1. The product 2. The price 3. The promotion
■ 4. Select a location
■ Which of the four Ps is the most crucial?
■ Why is the product the most essential of the four Ps of marketing?
■ Examples of the four P's in marketing
■ Additional Ps in the Marketing Mix
■ People \sProcess \sProgrammes
■ Performance \sPackaging
■ There is physical proof.
■ How can you create a successful marketing mix?
■ The product should be appropriate for the intended location.
■ Matching target consumer profiles
■ Matching resources with businesses
■ Ensure that the components are in balance.
■ An advantage in the marketplace
■ Combine organizational objectives as well.

3. Enumerate the 10 marketing strategies and explain as a whole how will they contribute to your
business (40 points)
 1. Use social media. Users of social networking platforms may engage in
discussions, exchange information, and produce digital content. Blogs, micro-blogs, wikis, social
networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets,
virtual worlds, and other types of social media abound.

2. Create video tutorials. Step 1: Determine and get to know your audience.
Step 2: Write a storyboard and script.
Step 3: Record your narration.
Step 4: Record your screen or capture video.
Step 7: Share your video.

Step 5: Edit the video.

Step 6: Add a video intro.
3. Start blogging now. Choose a blog name and sign up for blog hosting.
Begin your blog by installing WordPress.
Choose a basic theme to personalize your blog.
Add two essential blogging plugins to help you locate readers and monitor statistics.
Create a blog that your viewers will like by writing intriguing material.

4. Understand search engine optimization. Search engines are used by people to locate

information. Search engine optimization (SEO) is the practice of enhancing a website's visibility in
search engine results pages (SERPs). Your website may be discovered by those who haven't paid
for it via Google's usage of SEO. This kind of search result is referred to as "natural" or "organic.".

5. Leverage influencers. When a business collaborates with someone who has a lot of sway over a
target demographic, it's called "influencer marketing."... These influencers are able to influence the
opinions of their online followers because they have already established themselves as trustworthy.

6. Build a great lead magnet. The first step is to identify your ideal customer.
Step 2: Determine What You Stand to Gain by Using Your Service or Product.
Step 3: Choose a Name for Your Lead Magnet.
Decide on the kind of lead magnet you'll be offering in Step 4.
Create Your Lead Magnet in Step 5.
Guide/Report.
Handout/Cheat Sheet.
List of resources and tools.

7. Use Facebook ads with re-targeting. Create a dynamic ad or open an existing one in Ads
Manager. In the Audience area of your ad set, choose Retargeting advertising for individuals who
have previously shown interest in your items both on and off Facebook.

8. Use LinkedIn the right way. Linkedin is the world's most popular professional networking site
With 756 million users, it is also one of the most powerful social media networks. A lot of possible
business partners there!
9. Create an affiliate program. An affiliate marketing program is a way for a person or business
to make money by promoting the goods and services of another. They just choose a product they
are interested in and then market it to their network, earning a percentage of the profits from each
sale they bring in.
10. Use Email Marketing Sequences. Using an email sequence, you may send a series of emails
to a prospect or client depending on particular activities they do or dates. It is simple to engage and
nurture prospects with these sequences, which enable firms to automate their email process.

4.. How would your website grow your business? (10 points)

Write Guest Posts.... Make Memorable Content.

Maintain Consistently Active Online Presences…
You may increase your website's traffic by using advertising
Send out Email Newsletters.......
Outreach to Influencers…
Create a Productivity Boosting Industry Tool or Resource.
Quickly Index Your Site.
Pay attention to how the user feels.
Increase the number of visitors to your website.
In-Person Exploration Social networking.
Email and referrals.
Public relations efforts.
Boost Website Traffic.
Marketing channels should be integrated.