Packing and Packaging
Packing and Packaging
What is packaging?
Packaging is not quite the same as packing but the two do go hand in hand sometimes.
Packaging can also be used to protect products as they are being transported and
packaging will take place before packing the items into containers for shipping.
Packaging is used to present goods in an appealing way to attract customers. Goods that
are in eye catching packaging often sell better than the goods that are not in beautiful
packaging.
Packaging can have specific purposes like sealing goods with other forms of protection.
There are various products that are used for this kind of protective packaging like bubble
wrap, corrugated card, shredded paper and foam cushioning.
Packaging is also the process of preparing goods to be wrapped ready for shipping or
other forms of transportation.
Packaging is a specialised industry involving protection of goods and advertising of their
value through clever marketing tools. Special packaging will consider the size of the
container and the needs of the contents for its protection.
Packaging will take place in the factory before delivery to the shipping container for the
packing process.
The function of packaging is to contain the goods, protect or preserve them and
ultimately to present them for the retail market.
Rigid boxes
I’m sure you’ve always wondered the type of box they used to package iPhones or those luxury
retail products such as Rolex, Tiffany & Co and Marc Jacobs. You have a sense that it’s a type of
cardboard but still wasn’t sure because of its durable and premium appearance. This type of
cardboard material is called a rigid box.
A rigid box is made out of highly condensed paperboard that is 4 times thicker than the
paperboard used in the construction of a standard folding carton. The easiest real-world example
of rigid boxes are the boxes that hold Apple’s iPhones and iPads, which are 2 piece setup rigid
boxes.
Compared to paperboard and corrugated boxes, rigid boxes are definitely among the most
expensive box styles. The rigid boxes usually do not require dies that are expensive or massive
machinery and are often hand-made. Their non-collapsible nature also gives them a higher
volume during shipping, which easily incurs higher shipping fees.
These boxes are commonly used in merchandising cosmetics, jewelry, technology, and high-end
luxury couture. It is easy to incorporate features such as platforms, windows, lids, hinges,
compartments, domes, and embossing in a rigid box.
Brand identification:
Very effective branding will include packaging and thus certain package products even without a
label you cannot identify the brand. For example you can identify Coco cola is the bottle
anywhere because that is very distinctive. So packaging identify the product for the consumer, it
stands out from the competition and when you are able to do this you have a proprietary design,
that protected and no other manufacturer can copy that.
So when you want a package that stands out, that catches the consumer’s eye and that identifies
the product, you should make it colorful and eye catching. Make the product name prominent on
the label or the package itself and by doing so you can effectively identify your brand. The other
way is to use the language of the area where you are selling your products, it is essential to create
several language versions of the packaging content by taking help from certified language
translation company that offers Thai Packaging translation services online for you to translate
your content accurately into any language you demand for.
Sales promotion:
The last reason for packaging is promotion; it acts as a silent sales person. Packaging can be that
last piece of promotion to encourage the consumer to purchase the product. it is another way to
promote and advertise your brand. Limited additions packaging is also promotional tools, this is
the way to make the urge of the consumer to buy your product.
Another way to encourage the consumer to buy your product is to state that your packaging is
environmentally friendly. Now days many consumers are looking for environmentally friendly
packages, they are not looking for packaging that have fifteen layers of plastic, that is annoying
for consumers.
Packaging Transportation
Once you have decided on the package design, it’s time to consider function. No matter how
amazing the design, if the package doesn’t function properly, it will do you no favors.
An amazing design that tells consumers it was made for them but can’t travel from your facility
to the shelves without being damaged is a package that is worthless.
If your product is bulky, delicate, or any kind of unusual shape, it’s important to consider
materials that are designed for strength.
Products with a long shelf life that need to stand out even after a long time on the shelf need
special considerations, too. A superior print finish, such as with a UV treated high-gloss, liquid-
based coating could do just the trick.
It’s always more cost-effective in the long run to pay for adequate protective package design in
the first place than to replace damaged goods later on. Shoot for the middle ground sweet spot
between when the cost of product damage equals the cost of protective packaging and you will
be in good shape to satisfy your production budget as well as your customers.
Specialized markings
There are specialized markings that you should be aware of as well. Among them are:
Labeling
Labels identify the specific primary and subsidiary hazards posed by the materials in a dangerous
goods package. These methods of communication rely on specific colors, codes, and pictograms
to clearly and immediately identify the type of materials in the package.
49 CFR 172.406 states labels must be printed on or affixed to a surface (other than the bottom)
of the package or containment device containing the hazardous material and be located on the
same surface of the package and near the proper shipping name marking, if the package
dimensions are adequate.