RECOGNITION

ALL INDIA COUNCIL FOR TECHNICAL EDUCATION

(A STATUTORY BODY OF THE GOVERNMENT OF INDIA)

DR. NAGIN CHAND

ADVISOR (PC/ACADEMIC)

F. No. AICTE/Academic/MOU-DEC/2005
Dated: May 13, 2005

To,
The Secretaries / Directors,
Technical Education
All State Governments / Union Territories.

Subject: Recognition of MBA, MCA programmes awarded by Indira Gandhi

National Open University, (IGNOU) New Delhi.

IGNOU, New Delhi has been established by sub-section (2) of section (1) of the IGNOU
Act, 1985 (50 of 1985) vide Notification No. F.13-12/85-Desk(U) dated September 19,
1985 issued by the Department of Education, Ministry of HRD, Government of India,
New Delhi.

I am directed to say that the Master Of Business Administration (MBA) and Master of
Computer Applications (MCA) degrees awarded by IGNOU are recognised by AICTE.

Your’s Faithfully,

-Sd.-

(Nagin Chand)

Copy to:
All Regional Officers, AICTE.

Indira Gandhi Sports Complex, I.P. Estate, New Delhi - 110 002
Phone: 23392506, 63-65,68,71,73-75/Fax: 011 23392554

IGNOU is a CENTRAL UNIVERSITY established by an Act of Parliament in 1985(Act No. 50 of 1985).

IGNOU Degrees/Diplomas/Certificates are recognised by all the members of the Association of
Indian Universities(AIU) and at par with Degrees/Diplomas/Certificates of all Indian
Universities/Deemed Universities/Institutions vide UGC Circular No. F.1-8/92(CPP) dated February
1992 & AIU Circular No. EV/B(449)/94/176915-177115 dated January 1994.
 IGNOU
(Center for Corporate Education Training & Consultancy)
in collaboration with

Centum Learning Limited

(A Bharti Associate)

MBA (Masters in Business Administration)

Student Handbook & Prospectus

2011
Programme Design Committee

Prof. P.R.R. Nair Mrs. Kamini Prasad

OSD & Coordinator, CCETC Senior Vice President
Centum Learning Limited, New Delhi

Dr. B.P.R. Narasimharao Mr. Sanjay Chandhoke

Deputy Director, CCETC Vice President
Centum Learning Limited, New Delhi

Prof. Kamal Yadava Col. Dr. D.P. Dimri

Professor, School of Management Studies, Executive Director, Indian Society of Training &
IGNOU Development, New Delhi

Dr. Neeti Agrawal Dr. Kamal Vagrecha

Reader, School of Management Studies, IGNOU Lecturer (Sr. Scale) School of Management Studies,
IGNOU
Dr. Nayantara Padhi
Lecturer (Sr. Scale) CCETC, IGNOU

Vetted by: SED & SRD, IGNOU

Print Production:
September 2009: © IGNOU and Centum Learning Limited, 2009
All rights reserved. No part of this work may be reproduced in any form, by mimeograph or any other means, without permission
from Indira Gandhi National Open University and Centum Learning Limited.

Printed & Published by Centum Learning Limited (A Bharti Associate) on behalf of Indira Gandhi National Open University, New Delhi.
 CONTENT PAGE NO.

Message from the Vice-Chancelor 1

About IGNOU 2

The Academic Programmes 4

Eligibility Criteria for Admission 5

Application Form 5

Procedure for Admission 6

Re-Registration 7
Fee Structure 7
Schedule of Operation 8
Change/Correction of Address and Study Centres 9
Evaluation 9
Migration Certificates 10
Placement Assistance 10
Student Query 11
Modalities of Submission of Assignments and Term-end Examination (Annexure-1) 12
Instructions for Assignment 13
Syllabus (Annexure-2) 14
List of Study Centres of Centum Learning Limited (Annexure - 3) 39
Guidelines for Project Course (Annexure - 4) 42
Forms
Form No. 1 Application Form for Admission 46
Category Certificate 48
Form No. 2 Proforma for Approval of Project Proposal 49
Form No. 3 Re-Registration/Re-Admission Form 50
Form No.4 Application form for Requisition of Assignment 52
Form No. 5 Term-End Exam Form 54
Form No. 6 Re-Evaluation Form of Answer Script 56
Form No. 7 Application Form for Obtaining Duplicate Grade Card/Mark Sheet 58
Form No. 8 For Non-Recipt of Study Material/Assignmet 59
Form No. 9 For Change/Correction of Address/Study Centre of Centum Learning Limited 60
Form No. 10 Application Form for Issue of Migration Certificate 61
Student Identity/Acknowledgement Card 63
 Message for the students
from
the Vice Chancellor

Dear Student,

Greetings from the Indira Gandhi National Open University(IGNOU)

In this age of life-long learning, a paradigm shift is taking place in the

Indian education system. There is a growing demand for recognized,
quality educational programmes which would allow young aspirants to
acquire newer abilities and expertise while they pursue their careers. I
am now pleased to announce that IGNOU in collaboration with Centum
Learning Limited, has launched MBA to cater to this growing demand
and help the aspirants to vertically move up the corporate ladder. In this
scenario, Centum Learning Limited (A Bharti Associate), has set up
Centum Learning Centres to provide higher order employability skills and
bridge the existing talent gap.

This prospectus is designed to give you information and advice to make

your study decisions easier according to the specialization you may
desire, e.g. Telecom, Sales & Marketing, Human Resources, Insurance,
Retail or Banking & Finanace. Flexbile mode of learning and multiple
entry and exit level are other unique features of this programme.

It has been our constant endeavour to become India’s most progressive

university with international acclaim for innovation and responsiveness
of teaching and learning, research, partnership and international
activities. We intend to produce highly employable graduates of the
highest possible quality by forging linkages with business and industry.

On behalf of Centre for Corporate Education, Training & Consultancy,

IGNOU, I invite your participation in attaining the goal of making this
Nation, a knowledge-intensive society, where unemployable youth will be
a thing of the past.

I wish you all success in your academic pursuit through digitally enabled
Learning.

Prof. V.N. Rajasekharan Pillai

Vice Chancellor-IGNOU

1
1. ABOUT THE UNIVERSITY
1.1 Introduction
The Indira Gandhi National Open University was established by an Act of Parliament in 1985 to achieve the
following objectives:

Democratizing higher education by taking it to the doorsteps of the learners

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Providing access to high quality education to all those who seek it irrespective of age, region, religion and
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gender
Offering need-based academic programmes by giving professional and vocational orientation to the
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courses
Promoting and developing distance education in India
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Setting and maintaining standards in distance education in the country as an apex body.
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1.2 Prominent Features

IGNOU has certain unique features such as:

International jurisdiction
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Flexible admission rules
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Individualised study: flexibility in terms of place, pace and duration of study
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Use of latest information and communication technologies
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Nationwide student support services network
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Cost-effective programmes
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Modular approach to programmes
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Resource sharing, collaboration and networking with conventional universities, open universities and
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other institutions/organisations
Socially and academically relevant programmes based on students need analysis
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Convergence of open and conventional education systems
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1.3 Important Achievements

Emergence of IGNOU as the largest Open University in the World.

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Recognition as Centre of Excellence in Distance Education by the Commonwealth of Learning (1993).
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Taking IGNOU programmes to African and West Asian countries including Maldives, Mauritius, Nepal
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and Seychelles in all to 35 countries.
Award of Excellence for Distance Education Materials by Commonwealth of Learning (1999).
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Launch of a series of 24 hour Educational Channels ‘Gyan Darshan’. IGNOU is the nodal agency for these
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channels and regular transmissions are done from the studio at EMPC, IGNOU.
Launch of 'Edusat' videoconferencing channel (2 way video, 2 way audio)
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Launch of Gyan Vani and other dedicated educational FM channels.
=
2
1.4 Academic Programmes

The University offers both short-term and long-term programmes leading to Certificates, Diplomas and
Degrees, which are conventional as well as innovative. Most of these programmes have been developed
after an initial survey of the demand for such Programmes. They are launched with a view to fulfill the
learner’s needs for:

Certification,
l
Improvement of skills,
l
Acquisition of professional qualifications,
l
Continuing education and professional development at work place,
l
Self-enrichment,
l
Empowerment
l

2. ABOUT THE CENTRE FOR CORPORATE EDUCATION, TRAINING & CONSULTANCY

The Centre for Corporate Education, Training and Consultancy (CCETC) is an autonomous centre of IGNOU
serving the corporate world. The centre is set up to facilitate executive education, management
development, industry-institution collaboration, corporate consultancy and related research activities. The
centre utilizes the expertise of the internal faculty resources as well as leading professionals to meet and
exceed the corporate management needs. The centre has the strength of providing customized education,
training and consultancy and research facilities in all aspects of corporate work like Finance, Marketing,
Information Technology, Human Resource Management, and Operations Management.

3. ABOUT CENTUM LEARNING LIMITED

Centum Learning Limited, a Bharti Associate, provides services to enhance employability skills of the end-
consumer and brings about sustainable transformation. It also provides end-to-end learning solutions to
enhance business performance of many Fortune 500 MNCs, several large and SME Indian corporates,
Government of India, State Governments.

Centum Learning Limited has been adjudged as one of the ‘Top 15 Emerging Leaders in the Training
Outsourcing’ 2009 Worldwide, along with global firms like Disney Institute by the US based Training
Industry, Inc., the leading online community of training and development companies located across the
globe.

Headquartered in Delhi, within 3 years of its inception, it has established its strong foothold on a pan India
basis, with its offices in 23 cities and Centum Learning Centers in over 86 cities across the country.

Its solution portfolio covers the entire spectrum of services ranging from professional skills education
programs, vocational skills development, research & consulting, custom content development, training
through blended learning programs, performance coaching, process management, assessment and
certification; building employability skills and enhancing business outcomes of the corporates.

It delivers customised education programs for emerging service sectors of Retail, Insurance, Telecom,
Banking & Finance, etc. to job aspirants. On the B to B domain, we have engaged in large training operations
on pan India basis delivering over 10,000 days of training every month and creating over 6,500 hours of
customised learning content last year alone.

It is one of the largest Learning and Skill Building Enterprises with presence in more than 121 locations and
a Learning and Development Specialist pool of more than 500 people.

It now works on ‘Education’ & ‘Skill Building’ in collaboration with Indira Gandhi National
Open University (IGNOU) through the MBA Programme, to offer vertical specific degree &
Diplomas in Telecom, Sales & Marketing, Human Resources, Insurance, Retail, Banking &
Finance.

3
 THE ACADEMIC PROGRAMME

IGNOU in collaboration with Centum Learning Limited offers the best of Industry and Academia
partnership through listed Study Centres of Centum Learning Limited for the following programmes
leading to Certificate, Diploma, Post Graduate Diploma, MBA (Masters in Business Administration). These
programmes will facilitate “Learning at Own Pace through Multimedia Cds. Self Learning Materials SLMs
and other Electronic Modes”.

The programme structure is as given below:

OR
Semester 1 Programme Code: MBACT Semester 1+2+3+4 Programme Code: MBACT
Certificate in Business Administration MBA (Masters in Business Administration) (Human Resources)
Course Code Course Code
MCT-011 The Management Principles and Application MS-23
Human Resource Planning
MS-04 Accounting and Finance for Managers Labour Laws
MS-28
MS-08 Quantitative Analysis for Managerial Application MS-21 Social Processes and Beahvioural Issues
MS-06 Marketing Framework for Managers MCTE-023 Personnel Management
MS-07 Information Systems for Managers MCTE-024 Industrial Psychology and Industrial Law

Semester 1+2 Programme Code: MBACT

OR
Diploma in Business Administration Semester 1+2+3+4 Programme Code: MBACT
MBA (Masters in Business Administration) (Insurance)
Course Code

MS-09 Course Code

Managerial Economics
MCT-012 HRM Challenges and Directions MCTE-025 Fundamentals of Insurance
MS-10 Organisational Design Development and change MCTE-026 Principles of Insurance Law
MCT-013 Business Ethics MCTE-027 Management of Insurance Operations
MCT-014 Leadership in Organisation MCTE-028 Risk and Insurance
MCTE-029 Life Insurance Mathematics

Semester 1+2+3 Programme Code: MBACT OR

Post Graduate Diploma in Business Administration Semester 1+2+3+4 Programme Code: MBACT
Course Code
MBA (Masters in Business Administration) (Retail)
MCT-015Entrepreneurship
Course Code
Total Quality Management
MS-96
MS-612 Retail Management
MS-95 Research Methodology for Management Decisions
MCTE-030 Retail Marketing
MCTP-016 Project
MCTE-031 Retail Product and Brand Management
MCTP-017 Industry Institute Interaction (Report to be submitted)
MCTE-032 Supply Chain and Merchandise Management
MCTE-033 Retail Distribution and Consumer Behaviour
Semester 1+2+3+4 Programme Code: MBACT
MBA (Masters in Business Administration) (Telecommunication) OR
Course Code Semester 1+2+3+4 Programme Code: MBACT
MBA (Masters in Business Administration) (Banking & Finance)
MCTE-018 Net Working In Telecommunication Course Code
MCTE-019 Telecom Network Management
MCTE-034 Banking Practices and Analysis
MCTE-020 Global System For Mobile Communication
MCTE-035 Investment Analysis
MCTE-021 Network Security
MCTE-036 Banking and Capital Markets
MCTE-022 Voice over Internet protocol
MCTE-037 Corporate Financing Strategy
OR MCTE-038 Financial Markets
Semester 1+2+3+4 Programme Code: MBACT
MBA (Masters in Business Administration) (Sales & Marketing)
Course Code Detailed course outline of each course is given in
MS-61 Consumer Behaviour Annexure 2
MS-62 Sales Management
MS-611 Rural Marketing
MS-63 Product Management
* All Programmes are offered in English Medium.
MS-65 Marketing of Services

4
ELIGIBILITY CRITERIA FOR ADMISSION
Graduate (10+2+3 or 4) with minimum 50% and 45% for SC/ST candidates from a UGC recognised University.
Along with above eligibility criteria, the student is required to write an Essay in his own words and in his own
handwriting. The essay should be of 1000 words length. The essay will be evaluated jointly by IGNOU and Centum
Learning to assess the eligibility of the candidate for admission in to the programme.

APPLICATION FORM

The Application Form with Prospectus can be obtained

I) In person from Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli,
New Delhi - 110030 or listed Study Centres of Centum Learning Limited or Associates of Centum
Learning Limited on payment of Application Fee of Rs. 500/- by cash

OR

ii) By post sending a requisition to Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi
Road, Sultanpur, Mehrauli, New Delhi -110 030, with a Demand Draft for Rs. 590/- drawn in favour of
Centum Learning Limited, payable at New Delhi, specifying the programme desired to be enrolled. The
Application form will be sent by courier / registered post.

Application once sold by Centum Learning Limited or Study Centre of Centum Learning Limited or
Associates of Centum Learning Limited, cannot be taken back and the amount will not be refunded or
adjusted. The Application form is not transferable and the Application for Admission should be in the
prescribed form of the year 2010 and only the form issued by IGNOU or Centum Learning Limited or Study
Centres of Centum Learning Limited or Associates of Centum Learning Limited for this programme (MBA in
collaboration with Centum Learning Limited) should be used.

For Admission a student will have to apply on the APPLICATION FORM FOR ADMISSION TO MBA
(MASTERS IN BUSINESS ADMINISTRATION), by sending along with required documents to:
The Programme Co-ordinator
Centum Learning Limited
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.
Toll free no.: 1800-103-4456, Fax: 91-11-46001111, E-mail: [email protected]
Website: www.centumlearning.com
You are advised to keep a photocopy of the Application Form submitted for admission to IGNOU.

INSTRUCTIONS FOR FILLING THE APPLICATION FORM

1. Application Form for Admissions to MBA (Masters in Business Administration) - Form 1 – is to be sent to
Centum Learning Limited with required Testimonials, Identity Card and Semester Fee as listed in the
CHECKLIST given below. The applicant can also deposit the completed form with all required
attachments at any Study Centre of Centum Learning Limited (refer Annexure 3) or Associates of
Centum Learning Limited.
Only IGNOU is authorized to confirm the admissions.

2. It may please be noted that no change of your address will be entertained till admissions are finalized

3. Please fill up the Form and Mail or send in person along with the following documents to
Centum Learning, so as to reach on or before the last date. Incomplete applications received after the
last date as notified would be summarily rejected without giving any information to the candidate
thereof.

4. Please note this Prospectus is applicable only to candidate residing in India

5. Attention is drawn to the Eligibility section. Please submit attested copies of relevant documents to
establish your eligibility.
5
Some instructions for filling up the Application form
Please fill the Programme code appropriately
Please fill up the code for Study Centre of Centum Learning Limited, refer Annexure 3 where you would like
to undergo face-to-face contact classes. Please note that these study centres are established by Centum
Learning and not by IGNOU. Hence students should not mention or use these codes in any other forms
which need to be submitted to IGNOU (example examination form).
Centum Learning Limited / IGNOU reserves the right to fix, shift or cancel any face-to-face contact classes
at any Study Centre of Centum Learning Limited distributed across the country at its sole discretion.
If face-to-face contact classes are not arranged in a particular city / zone for want of adequate strength or
any other reason, the students shall be called to the nearest city / zone. Students should make their own
arrangements for their boarding and lodging at the city / zone where face-to-face contact classes are held.
The batch timings of face-to-face contact classes and days of face-to-face contact classes can be changed
from time to time at sole discretion of Centum Learning Limited / IGNOU.
IGNOU shall decide the Examination centres, as well as, the cities where it would hold the examination.
Students shall make their own arrangements for their boarding and lodging when they take the
examinations at a city different from the city where they have undergone the face-to-face contact
classes / taken admission.

CHECKLIST
- All the years mark sheets of graduation duly attested by a gazetted officer
- duly filled in acknowledgement card with Rs. 6.00 postage stamp affixed
- duly filled in Identify Card with photograph
- affixed photo to be signed on the first page of application
- date of birth certificate
- category certificate for SC/ST
- DD in favour IGNOU, payable at New Delhi
- Essay on relevant topic (please refer page 47 of the prospectus
"Instructions for Entrance Test"
- Name, address, application No. to be written at the backside of the draft.

INCOMPLETE AND LATE APPLICATIONS

Incomplete and late Applications will be summarily rejected. The students are, therefore, advised to fill
carefully all relevant columns in the Application Form for Admission and enclose the requisite fee through a
Bank Draft, copies of testimonials as proof of age, educational qualification and any other documents, as
required. (The University will not accept any statement from the students about their ignorance in meeting
these requirements)

PROCEDURE FOR ADMISSION

IGNOU shall confirm the admissions after scrutinizing the Applications for completeness and
correctness of the following, before issuing Identity Cards.
i) Filled in application along with attested photocopies of Certificates for minimum required eligibility,
qualification and age.
ii) Transfer / Migration Certificate, if applicable.
iii) Two stamp sized Photographs. Applicants should not sign on the photograph affixed in the Scanning
form.
iv) A Demand Draft drawn in favour of IGNOU, payable at New Delhi towards the prescribed Fees.
Semester Fee is Rs. 12,000 and payable on or before the last date for registration for the semester
which is November 30th for January session and April 30th for July session. Thereafter, with late
fee as applicable, if any.
6
IGNOU has authorised only Centum Learning Limited, Corporate Centre, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi-110 030 as coordinator for this programme. Apart from Centum Learning
Limited, New Delhi, their Associates and their listed Study Centres, IGNOU has no such agents and takes no
responsibility for students approaching such agents. Therefore, candidates are, advised to contact or
correspond directly only with IGNOU or listed Study Centre of Centum Learning Limited or Associates of
Centum Learning Limited for these programmes.

Fee details are defined in the programme prospectus issued by the University for academic year 2010. Fees
shall always be payable by the student through demand draft in favour of IGNOU, payable at New Delhi
service branch. The University and Centum Learning are not responsible for any cash and other payments
made other than those paid through Demand Draft in the name of IGNOU.

No other fees, such as, uniform fees, library charges, laptop, etc. is payable by the student. In case the
student is making such payments to anyone, Centum Learning Limited / IGNOU shall not be responsible.

It is not mandatory for the student to enroll or pay for any other program offered in combination with the
said IGNOU program.

RE-REGISTRATION

1) Application form for Admission to MBA (Masters in Business Administration) Programme will be
submitted only at the time of first entry to the programme. Subsequent continuation in the programme
will be through Re-registration Forms. A copy of the Re-registration Form is provided in Form 3.
Students may also use photocopies of the Forms. The dates for submission of Re-registration forms are
1st August to 30th September for January session and 1st February to 31st March for July session.

2) The student must submit Re-registration Form and Semester Fees only to Centum Learning Limited.

FEE STRUCTURE

Semester Fee is Rs. 12,000 to be payable before the last day of admission of the semester which is November
30th for January session and April 30th for July session.

Any payments made by the student, after the last date as defined above, will be considered for the next
Semester session.

MODE OF PAYMENT

I) The Semester Fee should be paid in the form of a Demand Draft drawn in favour of IGNOU, payable at
New Delhi.
ii) Examination fee, is payable by way of Demand Draft in favour of IGNOU payable at New Delhi and is to
be submitted along with Examination Form as per the dates given.
iii) Students may check the following in respect of Demand Draft they send.
a) Name of the drawing / drawee branch of the bank;
b) Code number of the drawing / drawee branch of the bank;
c) Date of Issue of the Demand Draft, and
d) Signature of the Officer of the drawing branch.
iv) Fees once paid will not be refunded under any circumstances

7
 SCEHDULE OF OPERATION

FIRST SEMESTER SECOND SEMESTER

ACTIVITIES
(Jan – Jun) (Jul – Dec)

I. Dispatch of Study Material During first half of December of During first half of June
to begin by Centum Learning preceding year

ii. Face-to-Face Classes Jan - May Jul - Nov

(Counseling)

iii. Submission of Assignments 31st Mar 30th Sep

to Centum Learning Limited (1st and 2nd Assignment) (1st and 2nd Assignment)
30th Apr (3rd Assignment) 31st Oct (3rd Assignment)

iv. Assignment feedback to 30th Apr 31st Oct

Students by Centum (1st and 2nd Assignment) (1st and 2nd Assignment)
Learning Limited 15th May (3rd Assignment) 15th Nov (3rd Assignment)

v. Last date for submission of Upto 31st Mar – No late fee 30th Sep
Examination Forms* 20th Apr – with Rs.300 late fee 20th Oct – with Rs.300 late fee
to IGNOU 15th May** - with Rs.500 late fee 15th Nov.** - with Rs.500 late fee
28th May** - with Rs.1000 late fee 28th Nov.** - with Rs.1000 late fee

vi. Term-end Examinations as JUNE DECEMBER

scheduled by IGNOU

vii. Last dates for submission 1st October 31st March

of Re-registration form for (31st October) (30th April)
next semester (with a late fee
of Rs. 200/-) to Centum
Learning Limited

viii. Submission of Requisition November / December June / July

for fresh set of assignments,
if not attempted earlier
to Centum Learning Limited

(Dates are subject to change due to unforeseen circumstances)

* Examination Form can also be filled up and submitted through IGNOU website www.ignou.ac.in till
March 31st and September 30th for June and December Term-end examinations respectively.

** To be submitted at concerned Regional Centre of IGNOU/ SED of IGNOU – Please refer to Form 5.

8
CHANGE / CORRECTION OF ADDRESS AND STUDY CENTRE

For any correction / change in the address, the learners are advised to use the proforma provided in this
Prospectus ( Form 9, page no. 59) and send to The Programme Co-ordinator, Centum Learning Limited,
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110030 who will forward the request after
verifying the student’s signature to SRD, IGNOU, Maidan Garhi, New Delhi – 110068.

Requests received without using the printed proforma will not be entertained. The form for change
of address can also be downloaded from IGNOU Website www.ignou.ac.in. Learners are advised not
to write letters to any other officer in the University in this regard. Normally, it takes 4-6 weeks to
effect the change. Therefore, the learners are advised to make their own arrangements to get the
mail redirected to the changed address during this period. For change of Study Centre also, the
learners are advised to fill the Form 9 page no. 59 and send to the Programme Coordinator, Centum
Learning Limited. Request for change of Study Centre is normally accepted subject to availability of
seat for the programme at the new Centre asked for. Change of address and Study Centre are not
permitted until admissions are finalized.

EVALUATION

The evaluation system of the programme is based on two components:

a. Continuous evaluation in the form of assignments (weightage : 30% )
This component carries a weightage of 30%. There will be one graded assignment per course. All the
three assignments are to be submitted to the The Programme Co-ordinator, Centum Learning Limited,
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.
b. Term-end examination (weightage : 70% )
Term-end exams will be held twice every year in the months of June and December. The students are at
liberty to appear in any of the examinations conducted by the University during the year. A student will
be allowed to appear in the Term-End Examination, only after he/she has registered for that course and
submitted all the assignments.
For appearing in the Examination, a student has to submit an Examination form before the due dates as
given in the schedule of operations. Examination Centre Code may be verified from IGNOU website.
If a student misses any term-end examination of a course for any reason, he/she may appear for any of
them or all the papers in the subsequent term-end examinations. This facility will be available until a
student secures the minimum pass grade in the courses but up to a maximum period of four semesters
from the date of registration of the course is valid for four semesters. Beyond this period he/she may
continue for another four semesters by getting Re-admission by paying fee again. In that case the score
of qualified assignments and/or term-end examination will be retained and the student will be required
to complete the left out requirements of such re-registered courses.

Letter grade system is used for grading continuous and term-end examination components. These letter
grades are:
A = Excellent
B = Very Good
C = Good
D = Satisfactory
E = Unsatisfactory

9
For successfully qualifying a course, a student will have to obtain at least ‘D’ grade in both continuous and
term-end examination. However, the overall average should be at least ‘C’ grade for the successful
components of a course.
Following is the system of converting the overall letter grades to percentage equivalents.
A = 80% and Above
B = 60% to 79.9%
C = 50% to 59.9%
D = 40% to 49.9%
E = Below 40%
Modalities of submission of assignments and appearing in term-end examinations are given in
Annexure 1.

MIGRATION CERTIFICATE

For Migration Certificate, requisition may be sent to The Programme Co-ordinator, Centum Learning
Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030, along with the following
documents:
1. Application can be obtained from Centum Learning Limited or use the proforma available in this
prospectus.
2. Attested copy of the Grade card and Provisional certificate.
3. Fees of Rs.300/- in the form of demand draft drawn in favour of IGNOU payable at New Delhi.

PLACEMENT ASSISTANCE

Placement Assistance will be provided to all students undergoing MBA (Masters in Business
Administration) with Centum Learning Limited after they successfully complete the programme. This is a
facility provided by Centum Learning Limited.

However for availing this facility, the student –

a) Should have registered for placement assistance (Placement Registration Form is to be filled up
at appropriate time).
b) Should be a valid student of the University in MBA (Masters in Business Administration)
Programme of Centum Learning Limited.
c) Should not be less than 18 (eighteen) and more than 28 (twenty eight) years of age at the time of
registration for placement.
d) Should not have any dues of fees to be paid to the University.

1 The Placement Assistance shall be extended to students for six months from time of registration for
Placement Assistance and covers a minimum of 1 (one) interview with any corporate. It is deemed
as completion of Placement Assistance when a student is offered a placement or has undergone
1 (one) interview.
2 Complete co-operation with the industries offering placement, with the Placement Officials of
Centum Learning Limited and continuing and participative interest on the part of the student, are
essential for Placement Assistance to be delivered.
3 The student must abide by all rules and regulations of the Placement Services division.
4 A student who is sponsored by his/her employer is not eligible for Placement Assistance.
5 Student needs to clearly and completely fill their contact address, contact number and email id in
the Application Form. In case of any change in any of these details, the student shall immediately
communicate the changes through email at the e-mail id: [email protected]
6 No Placement Assistance applicable for successful students of Certificate, Diploma or PG Diploma
Programme

10
STUDENT QUERY
All students queries may be address to:

The Programme Co-ordinator

The Programme Co-ordinator
Centum Learning Limited
Centre for Corporate Education, Training &
Neelagagan, Mandi Road, Sultanpur, Mehrauli,
Consultancy
New Delhi - 110 030.
Block No. 11,Indira Gandhi National Open
University, New Delhi - 110068 OR Toll free no.: 1800-103-4456,
Fax: 91-11-46001111,
Tel - 29572106, 29572100-30
E-mail: [email protected],
Website: www.ignou.ac.in
Website: www.centumlearning.com

However, students may seek the help of following IGNOU and Centum Learning Limited
functionaries respectively for sorting out specific issues concerned with respective units of the
University :
1 About Admission, Re-registration, : The Programme Co-ordinator,
Re-admission, Change of Study Centum Learning Limited, Neelagagan, Mandi Road,
Centre, Counseling, Evaluation of Sultanpur, Mehrauli, New Delhi -110 030.
Assignments
1.1 Fee receipt, Bonafide Certificate : The Programme Co-ordinator,
Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030.

2 Non-receipt of Study Material and : The Programme Co-ordinator,

Assignments Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030

3 About Examination Centre, Exam : Registrar (SED)

Result, Grade card, Improvement, IGNOU
Re-evaluation of term-end Maidan Garhi
examination Change of electives, New Delhi - 110068
Credit exemption, Project Report
result, Issuance of Diploma Degree

3.1 Change of Electives, Credit : The Programme Co-ordinator,

Exemption, Credit Transfer Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030.

4 Change of Address : For change of address the learners are advised to make use of
proforma provided in the prospectus and send it to The Programme
Co-ordinator, Centum Learning Limited who will forward the request
after verifying the student’s signature to SRD Division, IGNOU,
Maidan Garhi, New Delhi – 110068.

5 Status of Project Proposals : The Programme Co-ordinator Toll free no.: 1800-103-4456
Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030.

6 For Migration Certificate : The Programme Co-ordinator Toll free no.: 1800-103-4456
Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030.
Along with the following documents :
I. Application Form
ii. Photocopy of Grade card and Provisional Certificate
iii. A fee of Rs. 300/-in the form of Demand Draft drawn in favour of
IGNOU payable at New Delhi.

7 Subject Related Queries : The Programme Co-ordinator Toll free no.: 1800-103-4456
Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi -110 030.

11
 Annexure 1

MODALITIES OF SUBMISSION OF ASSIGNMENTS AND

TERM-END EXAMINATION

ASSIGNMENTS
Assignments constitute the continuous evaluation. The submission of assignments is compulsory. The
Grade that you get in your assignments will be counted in your final result. Assignments of a course carry
30% weightage while 70% weightage is given to the term-end examination. Therefore, you are advised to
take your assignments seriously. You will not be allowed to appear for the term-end examination for any
course if you do not submit the specified number of assignments in time for that course.
The main purpose of assignment is to test your comprehension of the learning material you receive from us
and also to help you get through the courses. The information given in the printed course material should be
sufficient for answering the assignments. Please do not worry about the non-availability of extra reading
material for working on the assignments. However, if you have easy access to other books, you may make
use of them. But the assignments are deposited in such a way as to help you concentrate mainly on the
printed course material and exploit your personal experience.

In case of any discrepancy regarding the set of material and assignment, contact:

The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur,
Mehrauli, New Delhi - 110 030.
The assignment responses should be complete in all respects. The tutor marked assignments, are to be sent
on response sheets to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road,
Sultanpur, Mehrauli, New Delhi - 110 030, assigned. After evaluation these tutor marked assignments will
be sent back to students with comments and grade.
IGNOU / The Programme Co-ordinator, Centum Learning Limited has the right not to entertain or reject the
assignments submitted after due date. You are, therefore, advised to submit the assignments before the due
date.
Do not forget to get back your duly evaluated assignments along with a copy of the assessment sheets
containing comments of the evaluator on your performance from The Programme Co-ordinator, Centum
Learning Limited. This may help you to improve future assignments and in preparing for term-end
examination.
For your own record retain a copy of all assignment responses which you submit. If you do not get back your
duly evaluated tutor marked assignments along with copy of assessment sheet containing comments of
evaluator on your assignments within two months after submission, please write to The Programme
Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New
Delhi - 110 030.
If you do not get pass grade in any assignment, you have to submit it again. For this , you have to ask for /
obtain a fresh set of assignments for that course, applicable to that particular semester. However, once you
get the pass grade in an assignment, you cannot re-submit it for improvement of grade. Assignments are not
subject to re-evaluation except for factual errors, if any committed by the evaluator. The discrepancy
noticed by you in the evaluated assignments should be brought to the notice of The Programme Co-
ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030,
so that the correct score is forwarded by him / her to IGNOU.
In case you find that the score indicated in the assessment sheet of your assignments has not been correctly
reflected or is not entered in your grade cards; you are advised to contact The Programme Co-ordinator,
Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030, with a
request to forward correct award list to IGNOU.

Do not enclose any paper asking any clarification on any of your doubts related to academic or
adminstrative matters, along with the assignment. Send your doubts in a separate cover. Give your
complete enrollment number, name, address, title of the course and the number of the unit or the
assignment , etc. on the top of your letter. If you want to draw our attention to something of an
urgent / important nature, write to The Programme Co-ordinator, Centum Learning Limited,
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030.

12
INSTRUCTIONS FOR ASSIGNMENTS

1. Write your Enrollment Number, Name, Full Address, Signature and Date on the top right hand corner of
the first page of your response sheet.
2. Write the Programme Title, Course Code, Course Title, Assignment Code and Name and Address of your
Study Centre on the left hand corner of the first page of your response sheet.
Course Code and Assignment Code may be reproduced from the assignment.
The top of the first page of your response sheet should look like this:

ENROLLMENT NO………………………......

PROGRAMME TITLE……………………………... NAME…………………………………………............

ADDRESS……………………………………..............

COURSE CODE……………………………………... ………………………………………………................

COURSE TITLE…………………………………….. ..………………………………………………..............

ASSIGNMENT CODE……………………………… SIGNATURE………………………………................

(as printed on assignments)

NAME & ADDRESS OF STUDY CENTRE DATE…………………………………………...........

…………………………………................................

…………………………………................................

3. Read the assignments carefully and follow the specific instructions, if any, given on the assignment
itself about the subject matter or its presentation.
4. Go through the units on which assignments are based. Make some points regarding the question and
then rearrange those points in a logical order and draw up a rough outline of your answer. While
answering an essay type question, give adequate attention to introduction and conclusion. The
introduction must offer your brief interpretation of the question and how you propose to develop it. The
conclusion must summarise your response to the question. Make sure that the answer is logical and
coherent, and has clear connections between sentences and paragraphs. The answer should be relevant
to the question given in the assignment. Make sure that you have attempted all the main points of the
question. Once you are satisfied with your answer, write down the final version neatly and underline
the points you wish to emphasise. While solving numericals, use proper format and give working notes
wherever necessary.
5. Use only fullscap paper for your response and tie all the pages carefully. Avoid using very thin paper.
Allow a 4 cm margin on the left and at least 4 lines in between each answer. This may facilitate the
evaluator to write useful comments in the margins at appropriate places.
6. Write the responses in your hand. Do not print or type the answers. Do not copy your answer from the
units / blocks sent to you by the University. If you copy, you will get zero marks for the respective
question.
7. Do not copy from the response sheets of other students. If copying is noticed, the assignments of such
students will be rejected.
8. Write each assignment separately. All the assignments should not be written in continuity. Write the
question number with each answer.
9. The completed assignment should be sent to The Programme Co-ordinator, Centum Learning Limited,
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030. Under any circumstances do not
send the response sheets to IGNOU for evaluation.
10. After submitting the assignment to The Programme Co-ordinator, Centum Learning Limited,
Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030 get the acknowledgment from the
Programme Co-ordinator, Centum Learning Limited, on the prescribed assignment remittance-cum-
acknowledgement card.
11. Use Forms 4 & 5 for Assignment and Term-End Examinations respectively.
13
 Annexure 2

SYLLABUS
(Medium of Instruction is English)
IGNOU in Collaboration with Centum Learning Limited - MBA (Masters in Business Administration) (Two Years)

Semester – 1
Course Code Credits
MCT-011: The Management Principles and Application 6
MS-04: Accounting and Finance for Managers 6
MS-08: Quantitative Analysis for Managerial Application 6
MS-06: Marketing Framework for Managers 6
MS-07: Information Systems for Managers 6

Course Code MCT-011: The Principles of Management and Applications

BLOCK UNIT UNIT TITLE

I Management and Planning
1 Management
2 Planning

II Organizing and Directing

3 Organizing
4 Directing

III Communication, Controlling and Coordination

5 Communication
6 Controlling and Co-ordination

IV Motivation, Leadership and Supervision

7 Motivation
8 Leadership and Supervision

Course Code MS-04: Accounting and Finance for Managers

BLOCK UNIT UNIT TITLE

I Accounting Framework
1. Accounting and its Functions
2. Accounting Concepts and Standards
3. Accounting Information and its Applications

II Understanding Financial Statements

4. Construction and Analysis of Balance Sheet
5. Construction and Analysis of Profit and Loss Account
6. Construction and Analysis of Funds Flow and Cash Flow Statement

III Cost Management

7. Understanding and Classifying Costs
8. Absorption and Marginal Costing

14
 9. Cost-Volume-Profit Analysis
10. Variance Analysis

IV Financial and Investment Analysis

11. Financial Management – An Introduction
12. Ratio Analysis
13. Leverage Analysis
14. Budgeting and Budgetary Control
15. Investment Appraisal Methods

V Financial Decisions
16. Management of Working Capital
17. Capital Structure
18. Dividend Decisions

Course Code MS-08: Quantitative Analysis for Managerial Application

BLOCK UNIT UNIT TITLE

I Basic Mathematics for Managers
1. Quantitative Decision Making – An Overview
2. Function and Progressions
3. Basic Calculus and Application
4. Matrix Algebra and Applications

II Data Collection and Analysis

5. Collection of Data
6. Presentation of Data
7. Measures of Central Tendency
8. Measures of Variation and Skewness

III Probability and Probability Distributions

9. Basic Concepts of Probability
10. Discrete Probability Distribution
11. Continuous Probability Distributions
12. Decision Theory

IV Sampling and Sampling Distributions

13. Sampling Methods
14. Sampling Distributions
15. Testing of Hypotheses
16. Chi Square Tests

V Forecasting Methods
17. Business Forecasting
18. Correlation
19. Regression
20. Time Series Analysis

Course Code MS-06: Marketing Framework for Managers

BLOCK UNIT UNIT TITLE

I Marketing and its Applications
1. Introduction to Marketing
2. Marketing in a Developing Economy
3. Marketing of Services

II Marketing planning and Organisation

4. Planning Marketing Mix
5. Market Segmentation
6. Marketing Organisations
7. Marketing Research and its Applications

III Understanding Consumers

8. Determinants of Consumer Behaviour
9. Models of Consumer Behaviour
10. Indian Consumer Environment
15
 IV Product Management
11. Product Decisions and Strategies
12. Product Life Cycle and New Product Development
13. Branding and Packaging Decisions

V Pricing and Promotion Strategy

14. Pricing Policies and Practices
15. Marketing Communications
16. Advertising and Publicity
17. Personal Selling and Sales Promotion

VI Distribution and Public Policy

18. Sales Forecasting
19. Distribution Strategy
20. Managing Sales Personnel
21. Marketing and Public Policy
22. Cyber Marketing

Course Code MS-07: Information Systems for Managers

BLOCK UNIT UNIT TITLE

I Information Technology for Managers
1. Information Technology – An Overview
2. Computer Systems
3. Computer Software
4. Networking Technology

II Information Systems – I
5. In MIS Perspectives
6. Information Systems Economics
7. Management Information and Control Systems
8. Information Systems Security

III Information Systems – II

9. Information Systems and Functional Area Applications
10. Transaction Processing Systems-I: Human Resource and Marketing Management
11. Transaction Processing Systems-II: Operations and Financial Management
12. Integrated Applications

IV System Analysis and Computer Languages

13. Building Information Systems
14. System Analysis and Design
15. Computer Programming and Languages

V Support Systems for Management Decisions

16. Database Resource Management
17. Data Ware housing and Data Mining
18. Tactical and Strategic Information Management: DSS and ESS
19. Intelligent Support Systems
20. Emerging Trends in IT

Semester – 2
Course Code Credits
MS-09 Managerial Economics 6
MCT-012 HRM Challenges and Directions 6
MS-10 Organisational Design Development and change 6
MCT-013 Business Ethics 6
Course 9:
MCT-014 Leadership in Organisation 6
Course 10:

16
 Course Code MS-09: Managerial Economics

BLOCK UNIT UNIT TITLE

I Introduction to Managerial Economics
1. Scope of Managerial Economics
2. The Firm : Stakeholders, Objectives and Decision Issues
3. Basic Techniques
II Demand and Revenue Analysis
4. Demand Concepts and Analysis
5. Demand Elasticity
6. Demand Estimation and Forecasting
III Production and Cost Analysis
7. Production Function
8. Cost Concepts and Analysis I
9. Cost Concepts and Analysis II
10. Estimation of Production and Cost Functions
IV Pricing Decisions
11. Market Structure and Barriers to Entry
12. Pricing Under Pure Competition and Pure Monopoly
13. Pricing Under Monopolistic and Oligopolistic Competition
14. Pricing Strategies
V Comprehensive Case
15. Competition in Telecommunication Service Provision

Course Code MCT-012: HRM Challenges and Directions

BLOCK UNIT UNIT TITLE

I A Prelude to Human Resource Management
1 Concept and Components of Human Resource Management
2 Functions of Human Resource Management
3 Strategic Human Resource Management
4 International Human Resource Management

II Human Resource Processes

5 Human Resource Planning
6 Procurement of Human Resources
7 Reward Management
8 Job Analysis
9 Performance Appraisal

III Human Resource Development

10 HRD Concept and Processes
11 Performance Coaching and Mentoring
12 Competencies Based Human Resource Mapping
13 Career Management
14 Training and Development

IV Human Resource Valuation

15 Human Resource Information Systems
16 Human Resource Audit
17 Human Resource Accounting

V Human Resource Relationship and Well-being

18 Employee Relations
19 Employee Welfare
20 Employee Health and Safety
21 Dharmic Human Resource Management

VI Human Resource – Challenges, Trends, and Perspectives

22 Challenges of HRM
23 Current Trends in HRM
24 Future of HRM

17
 Course Code MS-10: Organisational Design Development and Change

BLOCK UNIT UNIT TITLE

I Understanding Oganisations
1. Approaches to Understanding Organisations
2. Factors Affecting Organisation Structures

II Organisational Design
3. Typology of Organisation Structures
4. Some Basic Organisation Design and Restructuring Strategies

III Approaches to Work Design

5. Organising and Analysing Work
6. Job Design
7. Emerging Issues of Work Organisation and Quality of Working Life

IV Organisational Analysis
8. Organisational Diagnosis: Tools and Techniques
9. Questionnaire as a Diagnostic Tool
10. Interview as a Diagnostic Tool
11. Workshops, Task-forces and Other Methods

V Organisational Development and Change

12. Organisational Development (OD)
13. Alternative Interventions
14. Process of Change
15. Change Agents: Roles and Competencies
16. Institute Building

Course Code MCT-013: Business Ethics

BLOCK UNIT UNIT TITLE

I Introduction to Ethics
1. Introduction of Ethics & Types of Ethical Issues
2. Ethics external-environment protection-natural physical
3. Society-relationship of values and ethics & Impact on performances

II Society and Business

4. Business Ethics & Society and Business
5. Social responsibility of business
6. Objective of business & Business environment

III Different Sector

7. Socio economic sector
8. Technological sector
9. Government sector
10. Competitor sector

IV Role and Importance of Business Ethics

11. Definitions
12. Impact on business policy
13. Social responsibility of business towards-shareholders-employers-customers-dealers-government
social audit

V Legal Environment of Business

14. IDRA & Industrial Licensing
15. Consumer Protection Act
16. WTO Act & GATT

VI International Ethics
17. Hiring employees
18. Promotions, Discipline & Wages
19. Job Descriptions & Exploitation of Employees
20. Ethics external-consumer: Fair prices-false claim advertisement

18
 Course Code MCT-014: Leadership in Organisation

BLOCK UNIT UNIT TITLE

I Organisation
1 Managers in Organisation
2 Managerial Skills
3 Managerial Network

II Organisational Behaviour
4 Historical Perspective of Organisational Behaviour
5 Factors Affecting Organisational Behaviour
6 Scientific Management and Behavioural Approach to Management

III Motivation
7 Motivation
8 Content Theories of Motivation
9 Reinforcement Theories of Motivation

IV Perception
10 Perception
11 Factors Effecting Personality
12 Perception and Attribution

V Personality
13 Personality
14 Personality Dimensions
15 Personality Types
16 Personality Theories

VI Leadership
17 Basic Concepts of Leadership
18 Application of Situational Leadership
19 Increasing Effectiveness

Semester – 3
Course Code Credits
MCT-015 Entrepreneurship 6
Course 11:
MS-96 Total Quality Management 6
Course 12:
MS-95 Research Methodology for Management Decisions 6
Course 13:
MCTP-016 Project 6
Course 14:
MCT-0176 Industry Institute Interaction (Report to be submitted) 6
Course 15:

Course Code MCT-015: Entrepreneurship

BLOCK UNIT UNIT TITLE

I Concept of Entrepreneurship
1. Meaning of Entrepreneurship, Entrepreneur and Enterprise
2. Essential characteristics of an enterprise & Functions of Entrepreneur
3. Classification of Entrepreneur & Individual and Institutionalized Entrepreneur

II Small Entrepreneur
4. Small Entrepreneur and Small Enterprise
5. Entrepreneurs & Entrepreneurial Management in a New Venture
6. Qualities of a Good Entrepreneur & Entrepreneurial Strategies

III Growth of Entrepreneurs

7. Motivating Forces & Development of Entrepreneurship in all Sectors
8. Factors Influencing Entrepreneurial Growth
9. Socio – Demographic Variables & Economic Variables

19
 IV Development of Women Entrepreneurs
10. Growing Awareness in India
11. Problem of Women Entrepreneurs
12. Conference of Women Entrepreneurs
V Entrepreneurial Development Programme
13. Objectives of Entrepreneurial Training
14. Entrepreneurship Development programmes
15. Evolution
16. Experience in EDPs
VI Entrepreneurship Training programme
17. Entrepreneur Training Programme Schemes
18. Basic Issues & Training of Trainers
19. Financial Pattern
20. Operational Problems

Course Code MS-96: Total Quality Management

BLOCK UNIT UNIT TITLE

I Philosophy and Basic Concepts
1. Introduction: Basic Concepts and Approach
2. Quality Management: Leading thinkers
3. Building Blocks of TQM

II Strategic Considerations
4. TQM and Business Strategy
5. Quality Centered Strategic Planning
6. Economics of Quality

III Tools and Techniques

7. Statistical Quality Control
8. Other Concepts, Tools and Techniques – I
9. Other Concepts, Tools and Techniques – II

IV Organization and Leadership

10. Organisation for Quality
11. Quality Culture and Leadership
12. Motivation and Commitment

V Management Systems for TQM

13. ISO 9000 Quality Management Systems
14. Environmental Management Systems (EMS)
15. Management Systems for Safety and Health

VI Quality Appraisal and Auditing Systems

16. Auditing and Certification
17. Awards and Certification

Course Code MS-95: Research Methodology for Management Decisions

BLOCK UNIT UNIT TITLE

I Introduction to Research Methodology
1. Importance of Research in Decision Making
2. Defining Research Problem and Formulation of Hypothesis
3. Experimental Designs

II Data Collection and Measurement

4. Methods and Techniques of Data Collection
5. Sampling and Sampling Designs
6. Attitude Measurement and Scales

20
 III Data Presentation and Analysis
7. Data Processing
8. Statistical Analysis and Interpretation of Data – Non-Parametric Tests
9. Multivariate Analysis of Data
10. Model Building and Decision Making

IV Report Writing and Presentation

11. Substance of Reports
12. Report Writing and Presentation
13. Presentation of a Report

Course Code MCTP-016: Project

Details given in Annexure 4.

Course Code MCT-0176: Industry Institute Interaction (Report to be submitted)

Students who are working need to complete the Industry Institute Interaction at their workplace. Students who are
not working to pick up any project and work on it. At the end of the Industry Institute Interaction, students should
submit a report.

Semester – 4: Specialization: Telecommunication

Course Code Credits
MCTE-018 Net Working In Telecommunication 6
Course 16:
MCTE-019 Telecom Network Management 6
Course 17:
MCTE-020 Global System For Mobile Communication 6
Course 18:
MCTE-021 Network Security 6
Course 19:
MCTE-022 Voice over Internet protocol 6
Course 20:

Course Code MCTE-018: Net Working In Telecommunication

BLOCK UNIT UNIT TITLE

I
1. Evolution of IN- Intelligent Network Environments
2. Principles-standards-network architectures for fixed – wireless mobile lines
3. SS7 Architecture-service specific architecture

II
4. Service independent architecture
5. Switching system-flexibility of the system
6. The emerging integration of IN and Internet-potential
7. The integration issues

III
8. Web-based IN Management
9. Web-initiated Telephony services and Web-IN
10. The usage of IN principles for provision of value added services within Voice over IP

IV
11. Networks
12. The impact of new object-oriented middleware technologies -and new open service
13. Architectures on IN.

V
14. OMG- CORBA- TINA
15. Mobile agents
16. Applications of Networking
21
 Course Code MCTE-019: Telecom Network Management

BLOCK UNIT UNIT TITLE

I
1. Motivations for Telecom network management
2. Non-homogeneous Management systems for different networks- different elements of networks-
Mobile Radio Networks OS- Telephone Networks.
3. Homogeneous network management- for heterogeneous networks-- based on architecture for
interoperation between management functions

II
4. Using distributed systems techniques to implement the necessary functionality
5. Management architecture defined by CCITT- public data networks are incorporated as objects
managed by carriers
6. PTT view breaks up network management—operations- administration-maintenance

III
7. Homogeneous Management System-Mobile Radio Networks-Data-Telephone Networks
8. Service Integration with TMN
9. TMN Management Dimension Diagram
10. Network Element-supports Network Element Function (NEF)- makes respective network
functionality/services of TN available to the user- switching network nodes- multiplexers- cross
connects

IV
11. Operations System- Provides Operations System Function (OSF)-- processes the management
information- controls and monitors TNs- handles data analysis and global control
12. Mediation Device- Supports Mediation Function (MF)- acts as a management gateway- forwards
information between NE/NEF and OS/OSF
13. Supports management functions like-- data collection and switching- data preparation and
concentration- forwarding discrimination and network component identification- protocol conversion

V
14. Workstation- Provides Workstation Function (WSF)- Enables human users to access TMN- Always a
leaf component of the network
15. Data Communications Network- Supports Data Communication Function (DCF) -responsible for Local
Communication Network (LCN)
16. TMN Reference Model Diagram
17. TMN Component Function Assignments-Legend-Physical element-Function block-Reference point -
Interface -reference point

Course Code MCTE-020: Global System For Mobile Communication

BLOCK UNIT UNIT TITLE

I
1. Evolution of GSM
2. Structure of GSM
3. Cellular radio network

II
4. Interference with audio devices
5. GSM frequencies
6. Voice codec’s

III
7. Network structure
8. Subscriber Identity Module (SIM)
9. GSM security

IV
10. International Mobile subscriber identity
11. GSM services
12. Visitor location register

22
 V
13. GSM frequency Ranges
14. Mobile subscriber identity number
15. Open BTS

Course Code MCTE-021: Network Security

BLOCK UNIT UNIT TITLE

I
1. Threats-Physical breaks downs-operating mistakes
2. Planning mistakes- international attacks for fun and profit-own personal considered as security threat
3. Access to network media-host on network

II
4. LAN-Switches
5. Getting access to internet backbone
6. Traffic selection
7. Tools applied

III
8. Software mistakes-programming mistakes-installation mistakes- configuration mistakes-Software
component interaction
9. Routing attacks-connection hijacking
10. Denial of service-slaves-target

IV
11. Port scan-Attack from out side
12. Server Security-Authentication-Ports
13. Permanent servers-TCP wrapper- Unix server protection

V
14. Firewalls- Filtering firewalls
15. Network addressing translators-Proxy firewalls
16. Hybrid firewalls
17. IP Filter Configuration

Course Code MCTE-022: Voice over Internet protocol

BLOCK UNIT UNIT TITLE

I
1. Evolution of VOIP
2. VOIP technologies
3. VOIP implementations
4. VOIP Adoption

II
5. Consumer market
6. PSTN and mobile network providers

III
7. Corporate use-Benefits
8. Operational cost
9. Flexibility

IV
10. Challenges- Quality of Service
11. Layer-2 Quality of Service-Susceptibility to power failure -Emergency calls
12. Number portability -PSTN integration

V
13. Security - Caller ID - Interconnection to traditional PSTN telephones- Fax handling
14. Support for other telephony devices
15. International VoIP implementation

23
 OR

Semester – 4: Specialization: Sales and Marketing

Course Code Credits
MS-61 Consumer Behaviour 6
Course 16:
MS-62 Sales Management 6
Course 17:
MS-611 Rural Marketing 6
Course 18:
MS-63 Product Management 6
Course 19:
MS-65 Marketing of Services 6
Course 20:

Course Code MS-61: Consumer Behaviour

BLOCK UNIT UNIT TITLE

I Consumer Behaviour – Issues and Concepts
1. Consumer Behaviour – Nature, Scope and Application
2. Consumer Behaviour and Life-style Marketing
3. Ogranisational Buying Behaviour

II Individual Influences on Buying Behaviour

4. Perceptions
5. Consumer Motivation and Involvement
6. Attitude and Attitude Change
7. Learning and Memory
8. Personality and Self-concept

III Group Influences on Consumer Behaviour

9. Reference Group Influence & Group Dynamics
10. Family Buying Influences, Family Life-cycle and Buying Roles
11. Cultural and Sub-cultural influences

IV The Buying Process

12. Problem Recognition & Information Search Behaviour
13. Information Processing
14. Alternative Evaluation
15. Purchase Process & Post-purchase Behaviour

V Modeling Buyer Behaviour

16. Early Models
17. Howard Sheth Model
18. Recent Developments in Modeling Buyer Behaviour

Course Code MS-62: Sales Management

BLOCK UNIT UNIT TITLE

I Sales Management Functions
1. Introduction to Sales Management
2. Personal Selling
3. Sales Process
4. Computer Applications in Sales Management

II Selling Skills
5. Communication Skills
6. Sales Presentation
7. Negotiation Skills
8. Retail Communication: Sales Displays

III Sales Force Management

9. Job Analysis, Recruitment and Selection
10. Training the Sales Force
11. Compensation and Motivation of Sales Force
12. Monitoring and Performance Evaluation
24
 IV Planning and Control of the Sales Effort
13. Sales Planning
14. Sales Organisation
15. Sales Forecasting and Sales Quotas
16. Sales Budgeting and Control

Course Code MS-611: Rural Marketing

BLOCK UNIT UNIT TITLE

I Rural Markets – An Overview
1. Rural Markets in India
2. Understanding Rural Environment

II Understanding the Rural Consumer

3. Differential Aspects of Buying Behaviour, Major Influential, Buyer Behaviour, Reference Groups
4. Trends in Consumer Behaviour
5. Rural Marketing Research

III Product and Pricing Decisions for the Rural Markets

6. Product Development, Product adoption process, Product Modification Decision – including package
decision, branding decisions
7. Product Augmentation for the Rural Market, Pricing Decision

IV Managing the Promotion

8. Understanding Rural Media (Traditional Media and Current Opportunities)
9. Message Design & Development for the Rural Market
10. Rural Promotion Effect Building Relationship, Diversity of Rural Promotion event

V Accessing Rural Markets

11. Physical Infrastructure, Institutions, Dynamics of Distribution Process
12. Participants in the Rural Distribution process, Type of Intermediaries, Behavioural dimensions
13. Physical Distribution Processes

Course Code MS-63: Product Management

BLOCK UNIT UNIT TITLE

I PRODUCT MANAGEMENT -INTRODUCTION
1 The Product Management –Basic Concepts
Introduction to
2 The Product Management Process
3 The Product Planning System

II MANAGING PRODUCTS-1
4 Product Line Decisions
5 Product Life Cycle
6 Product Portfolio
7 Product Pricing

III BRANDING AND PACKAGING DECISIONS

8 Branding Decisions
9 Positioning Decisions
Packaging as a tool
10 Brand Equity
marketing
11 Packaging Decisions
cultivation

IV NEW PRODUCT DEVELOPMENT

12 Organising for New product Development
13 Generation, Screening and Development of
New Product Ideas
14 Economic Analysis

25
 V IMPLEMENTING NEW PRODUCT DECISION
15 Concept Development and Testing
16 Physical Development of the Product
17 Pretest Marketing and Test Marketing
18 Product Launch

Course Code MS-65: Marketing of Services

BLOCK UNIT UNIT TITLE

I SERVICES MARKETING – AN INTRODUCTION
1 Services Marketing – Conceptual Framework
2 Role of Services in Economy
3 International Trade in Services, The WTO and India

II SERVICES MARKETING MIX

5 Product and Price
6 Place and Promotion
7 Extended Marketing Mix

III STRATEGIC ISSUES

8 Service Quality
9 Managing Capacity/Demand
10 Retaining Customers

IV SECTORAL APPLICATIONS – I
11 Financial Services
12 Hospitality and Tourism Services
13 Health Services
14 Case Study on Financial Services Marketing

V SECTORAL APPLICATIONS – II
15 Educational Services
16 Professional Services
17 Telecommunication Services
18 Product Support Services
19 Case Studies

OR
Semester – 4: Specialization: Human Resources
Course Code Credits
MCTE-023
Course 16: Personnel Management 6
MS-23
Course 17: Human Resources Planning 6
MS-21
Course 18: Social Processes and Behavioral Issues 6
MCTE-024
Course 19: Industrial Psychology and Industrial Law 6
MS-28
Course 20: Labour Laws 6

Course Code MCTE-023: Personnel Management

BLOCK UNIT UNIT TITLE

I Personnel Management
1. Meaning of nature of personnel management & Role and responsibilities of Personnel Manager
2. Scope, Changing Role of Personnel Manager
3. New People management -Manpower planning, Recruitment, selection (outline only), Training and
development, Purpose
4. The role and nature of Personnel Management & Theoretical approaches and analytical frameworks of
personnel management
5. Human resource management and personnel management issues of difference and similarity & Issues
of credibility, status, power and professionalism

26
 II Individual Behaviour
6. Individual differences & Nature of human abilities - perception, memory, personality, frustration and
conflict, stress, alcoholism, drug dependency.
7. Social processes, Role theory, Conformity
8. Group dynamics, Cohesiveness & Social Perception

III Human Resource Planning

9. Factors Affecting Manpower Planning
10. Organizational Structure & Job Design and Job Analysis
11. Process of Manpower Planning Placement & Compensation

IV Recruitment and Selection

12. Process and Methods & Induction
13. Placement & Internal Mobility

V Performance Appraisal
14. Scope and Objectives
15. Methods of Appraisal
16. Development of an Effective Appraisal System

VI Wage and Salary Administration

5. Wage Legislation & Factors Affecting Wage and Salary Issues
6. Wage Level & Structure and Wage Determination
7. Incentives and Fringe Benefits

Course Code MS-23: Human Resources Planning

BLOCK UNIT UNIT TITLE

I Basics of Human Resource Planning
1. Introduction to HRP System – The Emerging Context
2. Process and Functions of Human Resource Planning
3. Methods and Techniques: Demand Management
4. Contemporary Trends in Managing Demand and Supply

II Approaches to Analysing Job

8. Job Analysis
9. Changing Nature of Roles
10. Job Evaluation: Concepts and Methods
11. Competency Approaches to Job Analysis

III Key HR Practices

12. Recruitment
13. Selection
14. Dislocation and Relocation of Employees
15. Orientation
16. Career and Succession Planning
17. Performance and Potential Appraisal

IV Intellectual Capital Accounting

18. Human Resource Information System
19. Human Resource Audit
20. Human Resource Accounting

Course Code MS-21: Social Processes and Behavioral Issues

BLOCK UNIT UNIT TITLE
I Social Processes And Issues
1 Indian Environment: The Changing Scenario
2 Social Issues and Organizational Relevance
3 Organisational Values and Work Ethics

II Intra Personal Processes

4 Understanding Human Behaviour
5 Perception
6 Learning

27
 7 Motivation
8 Human Emotions at Work

III Interpersonal Processes

9 Interpersonal Issues, Communication and Conflict
10 Counseling Processes
11 Behaviourial Modification
12 Persuasion

IV Group And Inter-group Processes

13 Group Formation and Group Processes
14 Group Dynamics
15 Leading and Building Teams
16 Conflict Resolution

V Organisational Processes
17 Power Dynamics
18 Political Processes
19 Learning Organisations
20 Cross Cultural Issues
21 Organisational Culture

Course Code MCTE-024: Industrial Psychology and Industrial Law

BLOCK UNIT UNIT TITLE

I Introduction to Industrial Psychology
1. Industrial Organizational Psychology as a Career - Psychological processes.
2. Theoretical perspectives - methodology and the biological basis of behavior - Attraction and affiliation;
aggression and conflict, and groups.
3. Scientific Study of Human Behavior - Employee Motivation and Job Satisfaction - Employee
Absenteeism, Turnover and Organizational Commitment

II Industrial psychological research

4. Scientific research with regard to the following: the displaying of data; descriptive statistics- central
tendency, variability, correlation, regression.
5. The normal distribution;

III Forensic Industrial Psychology

6. Basic principles - processes and fields in Psychology and Industrial Psychology - legal profession with
regard to the history and the development of Law.
7. Need for and the importance of theories and research methods in environmental Psychology - cognition
and attitudes - the effects of environmental stressors and the relevance of territoriality

IV Industrial psychological testing and assessment

8. Norms and the meaning of test scores, reliability, validity, item analysis; ability testing: individual
tests, tests for special populations, group testing;
9. Self-report personality inventories, measuring interests and attitudes, projective techniques
applications of testing - ethical and social considerations in testing, and the practical application of
tests.

V Labour Law
10. Collective Labour Relations: Trade Unions - The Right to Organize - Legal Recognition of Collective
Bargaining Rights.
11. The Collective Bargaining Process - Industrial Conflict - collective Agreements, the International
Framework.

VI Industrial Law
12. Wage - perquisites - superannuation benefit.
13. Trade Union - Industrial Dispute.
14. Law relating to establishing and running factories, mining, construction, shop establishment and
plantation units and industries.
15. ILO standards.

28
 Course Code MS-28: Labour Laws

BLOCK UNIT UNIT TITLE

I Introduction to Labour Legislation
1. Philosophy of Labour Laws
2. Labour Laws, Industrial Relations and Humanr Resource Management
3. Labour Laws: Concept, Origin, Objectives and Classification
4. International Labour Organisation – International Labour Organisation and Indian Labour
Legislations
5. Indian Constitution and Labour Legislation
6. Labour Policy, Emerging Issues and Future Trends

II Laws on Working Conditions

7. The Factories Act, 1948
8. The Mines Act, 1952
9. Shops and Establishment Law
10. Plantation Labour Act, 1951
11. Contract Labour (Regulation and Abolition Act, 1986)
12. Child Labour (Prohibition and Regulation Act, 1986)

III Industrial Relations Laws

13. Trade Union Act, 1926
14. Industrial Dispute Act, 1947-I
15. Industrial Dispute Act, 1947-II
16. Industrial Employment (Standing Orders) Act, 1946
17. Industrial Discipline and Misconduct
18. Domestic Enquiry

IV Wages and Labour Laws

19. Minimum Wages Act, 1948
20. Payment of Wages Act, 1936
21. Payment of Bonus Act, 1965
22. Equal Remuneration Act, 1976

V Laws for Labour Welfare and Social Security

23. Social Security Legislation: An Overview
24. The Workmen’s Compensation Act, 1923
25. The Employee’s State Insurance Act, 1948
26. The Maternity Benefit Act, 1961
27. The Employee’s Provident Fund and Miscellaneous Provision Act, 1952
28. The Payment of Gratuity Act, 1972

OR
Semester – 4: Specialization: Insurance
Course Code Credits
MCTE-025 Fundamentals of Insurance 6
Course 16:
MCTE-026 Principles of Insurance Law 6
Course 17:
MCTE-027 Management of Insurance Operations 6
Course 18:
MCTE-028 Risk and Insurance 6
Course 19:
MCTE-029 Life Insurance Mathematics 6
Course 20:

Course Code MCTE-025: Fundamental of Insurance

BLOCK UNIT UNIT TITLE

I History of Insurance
1. Definitions & Functions
2. Major classes & organisation of insurance.
3. Concept-types-necessity-Insurance

II Concept of Risk
4. Nature of insurance device
5. Principles of risk management.
6. Insurance contracts- fire policy- residential - commercial property
29
 III Insurance Industries
7. about -the insurance industries in India.
8. Market size
9. Risk coverage

IV Liability Insurance
10. Introduction - liability insurance- accident - sickness insurance.
11. Traditional fields - life - health insurance - solutions - risks connected - loss of income.

V Social Security System

12. Details of Social Security System
13. Workers compensation
14. Social insurance coverage

VI Ownership of Property
15. Risks associated with the ownership of property
16. Legal liability
17. Changes in the field of insurance since 1996.

Course Code MCTE-026: Principles of Insurance Law

BLOCK UNIT UNIT TITLE

I Introduction
1. Nature of insurance contract
2. Various kinds of insurance-proposal- policy- parties-consideration-need for utmost good faith-
insurable interest-indemnity

II General Principles of Law of Insurance

3. The risk & Commencement
4. Attachment & Duration
5. Settlement of claim and subrogation & Effect of war upon policies

III Indian Insurance Law: General

6. The Insurance Act 1938 - Insurance Regulatory Authority Act 2000.
7. Life Insurance - Insurance against Third Party Risks-Motor Vehicles Act, 1988

IV Property Insurance
8. Property Insurance and Miscellaneous Insurance Schemes: New Dimensions
9. Fire insurance, Agricultural insurance & Group life insurance
10. Mediclaim
11. Sickness Insurance

V Insurance Laws
12. Insurance Development Regulatory Authority Act
13. Life Insurance Corporation Act, 1956
14. Claim formalities
15. Accident Insurance, Vehicle Insurance & Medical & Health Insurance.

VI Acts on Insurance
16. Contracts
17. Consignments
18. Freights-on movement
19. Coverage on natural calamities
20. Effects of Force de Majure Class on insurance

Course Code MCTE-027: Management of Insurance Operations

BLOCK UNIT UNIT TITLE

I An introduction to Insurance
1. Meaning – definition – Types of Insurance Companies
2. Functions of Insurance- departments - risk transfer concepts.
3. Core principles of insurance - corporate demand for Insurance and its relation to profit smoothing.
4. Avoidance of bankruptcy - monitoring role of Insurance - structure of the insurance marketplace- self
Insurance- captives- market – organizations.

30
 II Insurance Operations
5. Methods of managing the risks- opportunities -challenges associated with individual functions.
6. Insurance operations - type of business in an insurance organisation -transacts - nature of its
operations structure.
7. Market position - nature of property- liability- business interruption- professional - financial risks-
marine/aviation/transit - business-related personal insurances - Insurance pricing- physical - moral
hazard-role of the underwriter-broker - surveyor

III Group Insurance Products

8. Employee group Insurance – features of group health insurance – cafeteria plans – group availability
plan.
9. Rural Insurance-Social Insurance- various rural Insurance-policies – project insurance.
10. Social Insurance– old age- survivors - disability insurance – types of benefits – unemployment
Insurance – workers compensation.

IV Claims Management
11. Introduction to claims management – Claim settlement in general insurance.
12. General guidelines for settlement of claims in case of motor insurance, fire insurance, marine
insurance, personal accident insurance etc.
13. Claims management in life insurance – Maturity claims – Documents required – Death claims-
Implementation and monitoring the claim systems.
V Financial Management
14. Financial management in insurance companies.
15. Management - investment of funds - Regulation relating to investment.
16. Asset liability management – management of pension funds.

VI Reinsurance
17. Role of reinsures- Technique of reinsurance – Nature of reinsurance risks.
18. Property reinsurance- Marine reinsurance – Aviation reinsurance – Life reinsurance – Legal framework

Course Code MCTE-028: Risk and Insurance

BLOCK UNIT UNIT TITLE

I Introduction to Risk Management
1. Definitions, Nature & Risk and Opportunity
2. Classification of Risk, Development of Risk Management & Approaches to fortuitous Risk
Management.
3. Risk Management as a discipline within the Management Team & Association of Insurance and Risk
Managers in Industry and Commerce.
4. Developing Role of the Risk Manager, Risk Management in various organizations & managing the Risk

II Risk Management Documentation

5. Risk Manual, Characteristics of Risk Policy Statements & Risk Culture.
6. Introducing a Risk Management Culture
7. Development of a positive Risk Management Culture within an Organization & Corporate Governance
8. Importance of Setting a Risk Management Policy, Risk Management Policy and Manual & Role of Risk
Management in Organizational Decision Making

III Risk Identification and Assessment

9. Risk Assessment, Risk Analysis & Risk /source Identification
10. Risk Estimation, Risk Evaluation
11. Assessment process & Classification of risks : - Strategic, Operational, Financial

IV Identification Techniques
12. Business process risks, IT systems, Environmental Risks & Financial Risks.
13. Fire, Fraud, Health and safety, Product quality and liability
14. Security, SWOT and PESTLE analysis & Use of Risk Matrices

V Risk Assessment and Evaluation

15. Risk Analysis Techniques, Principles of quantifying Risk
16. Barriers in the Risk Analysis process & Competencies involved in the process.
17. Transfer and Sharing of Risk Insurance, Outsourcing as a Risk transfer strategy, Retaining Insurable
Risks, Influences and benefits of a Risk Management Programmer, Risk Drivers & Risk Management

31
 VI Internal Audit and Control
18. Role of Internal Audit, Internal Audit Function & Definition of internal audit
19. Objectives and scope of internal auditing, Standards of internal auditing & Main stages of an internal
audit
20. Recent developments within internal audit & Auditing Risk Management

Course Code MCTE-029: Life Insurance Mathematics

BLOCK UNIT UNIT TITLE

I Fundamentals of Life Insurance
1. Meaning, Types of Life Insurance & Life Insurance Contractual Provisions
2. Buying Life Insurance, Annuities and Individual Retirement Accounts & Individual Health and
Disability-Income Insurance
3. Employee Benefits: Group Life and Health Insurance, Employee Benefits: Retirement Plans & Social
Insurance

II Insurance Fundamental
4. Defined - Meaning of loss & Chances of loss, peril, hazard and proximate cause in Insurance
5. Costs and benefits of Insurance to the society and branches of Insurance
6. Insurable loss exposures features of a loss that is ideal for Insurance

III Insurance Mathematics

7. Construction of Mortality Tables
8. Computation of Premium of Life Insurance for a fixed duration and for the whole Life

IV Life Insurance
9. Markov chain model for life histories and developments of life insurance policies & Extension to semi-
Markov chains
10. Actuarial analysis of basic insurance products: life endowment, life annuity, life assurance, and
disability insurance
11. Surplus and bonus, Index-linked benefits & Pricing of embedded interest and mortality guarantees
12. Portfolio analysis of combined insurance risk and financial risk, Solvency and market value of
insurance companies & Pension funding

V Non - Life Insurance

13. Axiomatic approach to ordering of risks & optimal forms of insurance from the insured's and from the
insurer's point of view
14. Pareto-optimal risk exchanges & Ruin theory in various model scenarios including catastrophe risk and
investment risk
15. Evaluation of total claims distributions for risk portfolios, Value at Risk (VaR) & Claims reserving in
non-life insurance - a marked point process approach

VI General Lifetime Distribution

16. Force of mortality (hazard rate), Survival function, Specific mortality laws, Single decrement model,
Accurate lifetimes & Life tables
17. Estimation Procedures for life time distributions
18. Proportional hazards - partial likelihood
OR
Semester – 4: Specialization: Retail
Course Code Credits
MS-612 Retail Management 6
Course 16:
MCTE-030 Retail Marketing 6
Course 17:
MCTE-031 Retail Product and Brand Management 6
Course 18:
MCTE-032 Supply Chain and Merchandise Management 6
Course 19:
MCTE-033 Retail Distribution and Consumer Behaviour 6
Course 20:

Course Code MS-612: Retail Management

BLOCK UNIT UNIT TITLE

I AN OVERVIEW OF RETAILING ENVIRONMENT
1 Introduction to Retailing

32
 2 Evolution of Retail Environment
3 Formats of Retailing Environment

II RETAIL PLANNING AND DEVELOPMENT

4 Understanding the Retail Customer
5 Marketing Research for Retailing
6 Strategic Retail Planning Process
7 Locational Decisions
8 Growth Strategies

III RETAIL MIX

9 Product Merchandise
10 Pricing
11 Promotions and Communication Mix
12 Atmospherics

IV RETAIL OPERATIONS
13 Sourcing
14 Financial Management Issues in Retailing
15 Organisation Structure and Management of Human Resources
16 CRM
17 Monitoring and Controlling Retail Operations

V ISSUES IMPACTING REATIL BUSINESS IN INDIA

18 Legal and Security Issues in Retail
19 Ethical Dimensions
20 Technology in Retailing
21 Non-Store Retailing

Course Code MCTE-030: Retail Marketing

BLOCK UNIT UNIT TITLE

I Retail Marketing
1. The nature of Retail Marketing - Careers in Retail Marketing.
2. Development of a Retail Marketing Plan – Retail Selling
3. Marketing Communication - Merchandise Planning and Management - Planning and Organization of
the Enterprise.

II Retail marketing and marketing channels

4. Retail information systems - Channel Behavior - Distribution Planning – Wholesaling
5. Retail Consumers - Products - Site Evaluation - Merchandising and Promoting Goods.
6. Personal Selling - Images and Atmosphere - Research, audit and future of retailing.

III Retailing- Role- Relevance - Trends.

7. Retail Customer - Retail Market Segmentation & Franchising.
8. Relationship Marketing in Retailing - Retailing in banking and other financial services, mutual funds
and Insurance.
9. Quantitative Methods in Marketing - Social Marketing in Retail Management .

IV Marketing Framework
10. Application of Core Marketing Concepts in Retailing - Nature of Exchange, values and customers in
retailing.
11. Introduction to Services Marketing Theories.
12. Historical and organizational development of Retailing and applications of Marketing

V Retail Strategy
13.Marketing Strategy Concepts - Applications in a Retail Context.
14. Retail Marketing Strategies - Marketing Operations in Retail Creation, Communication techniques in
Retailing.
15. The Customer Experience: The “services cape” and its application in retailing - Customer Care and
Service Quality

VI Retail Location
16. Factors for Most Attractive Retail Market
17. Advantages and Disadvantages of business districts, shopping centers, and freestanding units as sites
for Retail Location.

33
 Course Code MCTE-031: Retail Product and Brand Management

BLOCK UNIT UNIT TITLE

I Introduction
1. Brand, Product & The difference between product and Brand
2. Indian Retail market, Emerging scenario
3. Assessing new competition & Strategic response

II Branding
4. Market segmentation, Positioning & Different strategies
5. Retail distribution channels
6. Methods of assessing Brands
7. Identifying strong and weak brands

III Detailed Study on private label brands

8. Brand Equity & Brand Identity
9. Launching New Brands
10. Sustaining & Brand long term

IV Brand Decision
11. Detailed study on Strategic brand decision
12. Insurance-toilet soaps- shampoo-telecom wrist watches-cosmetics-paints-passenger cars- two
wheelers-washing machines-groceries –agricultural produces-television- air conditioners- personal
computers - credit cards

V Packaging decision
13. Adapting to the retail market & Identity versus Change
14. Handling a large product portfolio & Brand extension- multi brand portfolio
15. Handling name changes & Brand Transfer

VI Labeling decision
16. Strategy & Sales Management
17. Marketing research & Decline Ageing
18. Revitalization & Making brands international
19. Financial evaluation & Accounting

Course Code MCTE-032: Supply Chain and Merchandise Management

BLOCK UNIT UNIT TITLE

I Introduction
1. Planning, Organizing & Executing Retail Supply chain
2. Growth of service sector economy, Service Characteristics, Service Classification, Service Marketing
Triangle, Service Marketing Mix, Quality Gaps Model

II Logistics
3. Introduction to logistics, Types, Functions, levels of logistics management.
4. Requirement of logistics, planning, organizing, arranging, executing, evolution definition,
characteristics, components.
5. Uses of MIS, Role of MIS in logistics

III Stock
6. Introduction to stock, detailed study of stock requirement, in retail trade
7. Model Stock Plan
8. Study of availability of products & Seasonal availability

IV Product Suppliers
9. Product suppliers, Condition, Availability & Dependency
10. Types of suppliers-listing, Binding by contract & Legal possibilities
11. Maintain relationships with suppliers

V Merchandise Management -
12. Introduction & Detailed study
13. Types, Classifications, Merchandise management in Retail
14. Planning
15. Organizing executing
16. Merchandise management, various retail segments

34
 Course Code MCTE-033: Retail Distribution and Consumer Behaviour

BLOCK UNIT UNIT TITLE

I Evaluation and Identification of Retail Customers
1. Introduction & Demographics
2. Psychographics & Geographic’s
3. Behaviorists & Geodemographics

II Consumer Decision Process

4. Consumer Decision Process
5. In store Decision Making
6. Environmental Factors Affecting Consumers

III Information Gathering and Processing in Retailing

7. Information Flows in a Retail Distribution Channel
8. Avoiding Retail Strategies
9. Retail Information System
10. Marketing Research Process

IV Developing Merchandise Plan

11. Merchandising Philosophy
12. Buying Organisation Formats and Processes
13. Devising Merchandise Plans
14. Category Management

V Implementing Merchandise Plan

15. Implementing Merchandise Plans
16. Logistics
17. Inventory Management

VI Marketing Channels
18. Retailers & Wholesalers
19. Agent Middlemen
20. Factors affecting choice of distribution channels

OR
Semester – 4: Specialization: Banking and Finance
Course Code Credits
MCTE-034 Banking Practices and Analysis 6
Course 16:
MCTE-035 Investment Analysis 6
Course 17:
MCTE-036 Banking and Capital Markets 6
Course 18:
MCTE-037 Corporate Financing Strategy 6
Course 19:
MCTE-038 Financial Markets 6
Course 20:

Course Code MCTE-034: Banking Practices and Analysis

BLOCK UNIT UNIT TITLE

I Banker and Customer
1. Principles and Functions of Banking
2. Co-operative Banking, Special features, Negotiable instruments
3. Definition of Banker-what constitutes a customer, General Relationship, Bankers Lien, Secrecy of the
customer’s account.
4. Banker as Borrowers, Bank Deposits, Opening of a new account special types of customers,
Circumstances under which a banker can close the account of a customer

II Bank Management
5. Retail, Wholesale banks, Bank balance sheet, Basic operation of a bank.
6. Liquidity management and the role of reserves, Asset management & Liability management.
7. Managing capital adequacy, Managing bank capital, Managing credit risk & Managing interest-rate
risk

35
 III Banking
8. Banking environment, Banking products and services, Opening, operating and closing of bank
accounts.
9. Structure of Banking institution of India, Banks and Economic Development & Functions of
Commercial banks
10. Balance sheet of a commercial bank, Structure of assets & Liquidity of Banking assets

IV Banking Regulation
11. The Basel-accord on risk-based capital requirement
12. Separation of the Banking and securities industries.
13. Historical development of the Banking system in different countries
14. Structure of the commercial Banking industry

V Banking Practices and Analysis

15. Commercial banking operations and institutional linkages, Deposits, lending and foreign exchange
portfolios.
16. Banks’ response to commercial and developmental needs, Banking investment behaviour.
17. Portfolio diversification and foreign exchange risk management, Coordination with Central Bank and
international financial institutions

VI Credit Management in Bank

19. Credit creation, Techniques of credit creation, & Limitation or credit creation.
20. Important provisions of Banking Companies Act regarding the opening of a new bank of branch,
Reserve bank of India, Licensing policy & Cheque

Course Code MCTE-035: Investment Analysis

BLOCK UNIT UNIT TITLE

I Introduction to Investment
1. Investment Setting , Security Markets: Present and Future
2. Participating I the Market, Sources of Information
3. Investment and Finance Theory

II Introduction to Equity Investment Analysis

4. Creative accounting, Earnings per share enhancement
5. Boosting the balance sheet, Financial distress
6. Risk Avoidance and Equity Analysis

III Structure and Format of Financial Statement

7. Accounting for groups and consolidated statements
8. Directors' Responsibilities
9. Ratio Analysis of Financial Statements
10. Analysis and interpretation of Accounts for the purpose of Investment and share valuation

IV Risk Management
11. Risk-return and Asset Pricing Models, Single and Multi factor
Models.
12. Portfolio Theory, Asset Allocation
13. Security Analysis -Share valuation, Fundamental Analysis, Technical Analysis, Efficient Market
Hypothesis

V Investment Alternatives
14. Portfolio management- economic, financial, and market factors
that affects the values of alternative investments
15. Risk management associated with investment management, Performance Evaluation
16. International Portfolio Management, Bond Portfolio Management, Ethics in Investment

VI Real Estate Investment

17. Legal Aspects of Real Estate, Urban Economics & Real Estate Market Analysis
18. Real Estate Appraisal (Valuation), Real Estate Finance
19. Real Estate Development
20. Real Estate Marketing & Brokerage

36
 Course Code MCTE-036: Banking and Capital Markets

BLOCK UNIT UNIT TITLE

I Banking
1. Introduction, Origin of Banks
2. Definition & Classification Based in Ownership
3. Types of Banks, Branch banks

II Indian Capital Market

4. Demand for and Supply of Long term Finance
5. Hire Purchase Finance Companies
6. Chit Funds

III Economic and Monetary Implications of Modern Banking Operations

7. Economic Implications
8. Monetary Implications of Modern banking Operations
9. Role of Banking in Primary Sector\
10. Role of Banking in Secondary Sector

IV Recent Trends in Capital Markets Operations

11. Introduction
12. Recent Charges in Indian Capital Markets

V Principles of Lending and Investment

13. Guidelines by RBI of India
14. Lending and Investment Policies of Commercial Banks
15. Lending against Fixed Deposit Receipt

VI Credit Cards
15. Meaning & Working of Credit Card System
16. Benefits Derived from Credit Card for Customers, Seller, Wholesaler, Manufacturer
17. Benefits to Commercial Banks

Course Code MCTE-037: Corporate Financing Strategy

BLOCK UNIT UNIT TITLE

I Corporate financial strategy
1. Linking corporate and financial strategies
2. Financial strategy and the corporate lifecycle
3. Venture capital - Growth companies - marketing focused

II Financial instruments
4. Building blocks - Types of financial instrument
5. Dividends and buybacks
6. Transactions and operating issues

III Floating a company

7. Acquisitions; mergers and selling a business
8. Restructuring a company;
9. Management buyouts and other leveraged transactions;

IV Strategic working capital management

10. Definition
11. Executive compensation

V Interest rate
12. Time value of money and project appraisal.
13. Cost of capital and capital structure.
14. Dividend policy, short and long-term financing.

VI Derivatives and risk management

15. Definition
16. Investment appraisal
17. Raising finance
18. Capital markets - share valuation.

37
 Course Code MCTE-038: Financial Markets

BLOCK UNIT UNIT TITLE

I Introduction to financial market
1. Financial Markets and institutions - money and capital market. (Banks, NBFCs, Mutual Funds etc).
2. Introduction to foreign exchange market - Eurocurrency market - equity and bond market.
3. Introduction to Foreign exchange risk, foreign exchange quotations

II Financial Markets and Instruments

4. Financial System - Purposes of Financial transactions - Financial Markets Types - principles -
Importance - Functions and Structure of Financial Markets
5. Understanding Interest Rates - Present Value - Yield to Maturity - Coupon Bonds - Consol - Interest
rates and returns - capital gains - Fisher Equation.

III Financial Structure

6. Expected return, risk, and asset demand
7. Theories of Interest Rates: Loanable Funds Framework.
8. Liquidity Preference Framework - Economic Analysis of Financial Structure.

IV Financial Services
9. Concepts and evaluation of financial services and their effect in
Economic development.
10. Fund based and non fund based services - Customer Satisfaction.
11. GAP Analysis - Legal and regulatory frame work.
12. SEBI - RBI Act & Regulations - Securities Contract Regulation
Act-1956 - Securitisation-SARFAESI Act.

V Financial Market
13. Capital Market & its Instruments, Money market and Its instruments.
14. Government Securities Market & its instruments.
15. Foreign Exchange Market - its instruments. Derivatives - Commodity Trading.

VI Stock Exchange
16. Importance-functions-Rules – Regulations.
17. Listing- BSE- NSE- OTCEI- Share Broking.
18. Rules – Regulations- Procedures - Money Market Dealers

38
 Annexure - 3
List of Study Centres of Centum Learning Limited*
Study
Centre Address City
Code

North
001 D – 977/978, 3rd Floor, Palam Extension, Part I, Sector - 7 New Delhi
(Near Siksha Bharti School), Dwarka, New Delhi - 110 075

002 SCO No. 8, Opposite Gulmohar Complex, Desu Majra, Teshil Kharar, Mohali
Distt.S.A.S Nagar, Mohali

003 SCO No. 80-81-82 (Basement) Sector 34-A, Opp. Passport Office Chandigarh
Chandigarh - 160036

004 SCO-19, 2nd Floor, City Center, (Near 22 No. Phatak), Patiala, Patiala
Punjab - 147701

005 1 0 7 , V r i n d a v a n Vi h a r, S i h a g Hospital Road, Sri Ganganagar

Sri Ganganagar - 335001, Rajasthan

006 41, Housing Society, South Extension Part-I, New Delhi - 110 049. New Delhi

007 D - 5 9 / 3 2 , R- 5 , S i g r a ( S i g r a - M a h m o o r g a n j ) , Va r a n a s i , Varanasi
Uttar Pradesh - 221010

008 Central Park, By Pass Road, Near TCP Office, Kasumpti, Shimla
Shimla - 171009, Himachal Pradesh

009 C-6, Ekta Nagar, Opp. D D Puram, Bareilly, Uttar Pradesh - 243003 Bareilly

010 Plot No. 223, Pratap Nagar Housing Society, Vaishali Nagar, Jaipur
Jaipur, Rajasthan

011 A-90 Prince Road, Gandhi Nagar, Moradabad - 244001, Moradabad

Uttar Pradesh

012 C-14/1, Nursery Block, Talwandi, Kota - 324005, Rajasthan Kota

013 169/1, ST No. 1, Behind Canara Bank,Bharat Nagar Chowk, Ludhiana

Ludhiana - 141401

East
014 3006/3885,1st & 2nd Floor,(Above Bajaj Show Room), Lewis Road, Bhubaneshwar
Ravi Talkies Square, Bhubaneshwar - 751002, Orissa

015 3rd Floor, Shramik Bhavan, Link Road, Cuttack, Orissa Cuttack

016 Kumar Mansion, Beside Allahabad Bank, Housing Colony Road, Dhanbad
Bartand, Dhanbad - 826001, Jharkhand

017 Presidency College, Engineering School Road, Berhampore - 760010, Berhampore

Orissa

018 Media Infotech, 4 Indralok, Sodepur, Kolkata - 700110, West Bengal Kolkata

019 Govind Bhawan, P.N. College Road, P.O. Mukund Prasad, Khurda
Khurda - 752057, Orissa

39
Study
Centre Address City
Code

020 Plot No 901, Khata No. 87, Opposite Vishal Megamart, Pugmil Road, Hazaribag
Hazaribag - 825301, Jharkhand

021 House No. 10, Rajgarh Bylane 07, Rajgarh, Guwahati - 781004, Guwahati
Assam

022 Tiwary Enclave, TE 303, 3rd Floor, Circular Road, Lalpur, Besides Ranchi
Hotel Landmark, Ranchi - 834001, Jharkhand

023 Plot No E-187, Bartalla Road, Sonari (East), Jamshedpur - 831011, Jamshedpur
Jharkhand

024 Phlory Mansion (Top Floor), Laitumkhrah, Main Road, Shillong

Opp. Laitumkhrah P.O. Shillong - 793003, Meghalaya

025 19, Sardar Patel Path, North S.K.Puri, Behind Krishna Apartment, Patna
Boring Road, Patna - 800013, Bihar

026 House No 39 (Behind Genex Motors), Sapta Swahid Path, Saru Guwahati
Motoria, PO Assam Sachivalaya, Dispur, Guwahati - 781006, Assam

027 Plot No. HIG 1/ 34, BDA Colony,Near Lingaraj Station Square, Bhubaneswar
Bhubaneswar - 751002, Orissa

028 Birsa Institute of Technology Trust, Amrud Bagan, Ratu Road, Ranchi
Ranchi - 834005, Jharkhand

South
029 172-B, Shakthi Arcade, OPP GRG Matric Higher Secondary School, Coimbatore
Avinashi Road, Peelamedu, Coimbatore - 641 004, Tamil Nadu

030 #14/190, Sri Sai Towers, Kamala Nagar, Anantapur - 515 001 Anantapur

031 NO 73/12 Annamalai Nagar, Salai Road, Trichy - 620018, Trichy

Tamil Nadu

032 209, Pushpanjali Complex, 2nd Floor, Opposite Osmania Medial Hyderabad
College, Main Road, Kothi, Hyderabad

033 2nd Floor, G K Towers, Dwaraka Nagar, Visakhapatnam - 530016, Visakhapatnam

Andhra Pradesh

034 104, 1st Floor, Prakasham Road, Tirupati - 507501, Andhra Pradesh Tirupati

035 Bhut Road, West Hill Chungam, Calicut - 6736005, Kerala Calicut

036 Near Bus Depot, H No. 10-3-43, Near Pavillion Ground, Behind Khammam
Masjid, Bus Depot Road, Khammam - 507 001, Andhra Pradesh

037 F37 &38, D.C. Towers, Ist Floor, 2nd Avenue, Near Chinthamani Chennai
Signal, Anna Nagar, Chennai - 600102

038 D.B.Jain College Campus, Jyothi Nagar, Old Mahabalipuram Road, Chennai
Thorapakkam, Chennai - 600096

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 Study
Centre Address City
Code

West
039 2nd floor, 63 B and 63 C, Opposite Sadar Post Office, Main Road Jabalpur
Sadar Bazar, Kingsway, Cantt, Jabalpur - 482001
Gwalior
040 300, Tulsi Vihar, Near SBI Regional Office, University Road,
Gwalior, MP - 474005
Pune
041 Sr No 40, Bhartiya Vidya Bhawan, Paranjpe School, Kothrud, Pune
Pune
042 S.No. 30, ICA Building, Satara Road, Dhankawadi, Pune - 411043
Maharashtra
Vadodara
043 Taksh Complex -1, Vasana Road, Vadodara - 390015, Gujarat
Bhopal
044 68, New MLA Colony, Jawahar Chowk (Near Unique College),
Bhopal - 462003, Madhya Pradesh
Nagpur
045 Plot No. 15, 2nd Floor, Shankar Nagar, West High Court Road,
Nagpur, Maharastra, Pin - 440010

046 Swastik House, 768/A, E-Ward, 4th Lane, Shahupuri, Kolhapur Kolhapur

Prospectus also available at:

Centum Learning Limited New Delhi

Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110030
Toll free no.: 1800-103-4456

Please not the these study centres are established by Centum Learning and not by IGNOU . Hence students should not
mention or use these codes in any other forms which need to be submitted to IGNOU (example Examination Form)

Check website: www.centumlearning.com for details.

Toll free no.: 1800-103-4456
* List updated as on 3oth June, 2009

41
 Annexure 4

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

GUIDELINES FOR PROJECT COURSE

Student can take up Project Course only after registering for courses.

1. Objective
The objective of the project is to help the student develop ability to apply multi disciplinary concepts, tools
and techniques to solve organizational problems.

2. Type of Project
The project may be from any one of the following types and preferably from your area of specialization:

i. Comprehensive case study (covering single organization / multifunctional area problem, formulation,
analysis and recommendations).
ii. Inter-organisational study aimed at inter-organisational comparison / validation of theory / survey of
Business Administration.
iii. Field study (empirical study).

PROJECT PROPOSAL (SYNOPSIS)

3. Proposal Formulation
Synopsis of the project should be prepared in consultation with the supervisor and be sent to THE
PROGRAMME CO-ORDINATOR, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur,
Mehrauli, New Delhi-110030. The synopsis should clearly state the objectives and research
methodology of the proposed project to be undertaken. It should have full detail of the rationale,
sampling, instruments to be used, limitations if any, and the future directions for further research, etc.

4. Eligible Project Supervisor

i. Faculty at the IGNOU Headquarters CCETC (Centre For Corporate Education, Training &
Consultancy).
ii. Academic Counselors of MBA Programme having relevant experience.
iii. Faculty in Management having 5 years of PG teaching experience / Professionals holding Masters’
degree in Management or allied disciplines having a minimum of 5 years of experience in the
relevant area. (In exceptional cases, a supervisor with a B.E. degree and 5 years of relevant
experience may also be approved).

Students are advised to send their project synopsis and bio-data of the supervisor (in case of (ii) and
(iii) above, which must be duly signed by the guide) to The Programme Co-ordinator,
Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi-110030.

In case the proposed supervisor is not acceptable to the Faculty, the student shall be advised so, and in such
cases the student should change the supervisor and resubmit the proposal. Hence the student will submit
project proposal afresh with the signature of the new supervisor, as it will be considered as a new proposal.
Similarly, if a student wants to change his / her supervisor for any reason, he/she would be required to
submit the project proposal along with the signature of the new supervisor on a new project proposal
proforma, as it would be considered as a new proposal.

At any given point in time a supervisor cannot guide more than five students.

Note : Students are advised to select supervisors who are active professionals in the relevant area
of the selected topic, i.e. if the topic is in the area of Finance, the supervisor should be a specialist in
Finance and so on. Project Supervisors are also advised to restrict guiding projects in their core
specialization area only.

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5. Project Proposal Submission and Approval
After selection of the supervisor and finalizing the topic, student should send the Project Proposal
Proforma along with one Copy of synopsis and Bio-data of the supervisor to The Programme
Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli,
New Delhi -110 030 for approval. Proposals incomplete in any respect will straight away be rejected.
Students are advised to retain a copy of the synopsis. Proposals not accompanying a complete and signed
Bio-data of supervisor will not be considered for approval. Project Proposal can be submitted
throughout the year.

6. Communication of Approval
A written communication regarding the approval / non-approval of the project will be sent to the
student within eight weeks of the receipt of approval by The Programme Coordinator, Centum Learning
Limited.

7. Resubmission of Project Proposal

In case of non-approval of the proposal, the comments / suggestions for reformulating the project will be
communicated to the student. In such case the revised project synopsis should be submitted with
revised project proposal proforma and a copy of the rejected synopsis and project proposal proforma
bearing the comments of the evaluator and P.P. No.(Project Proposal Number) allotted by The
Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli,
New Delhi -110 030.

PROJECT REPORT
8. Formulation
i. The length of the Report may be about 50 to 60 double spaced typed pages not exceeding
approximately 18,000 words (excluding appendices and exhibits). However, 10% variation on either
side is permissible.
ii. Each Project Report must adequately explain the research methodology adopted and the directions
for future research.
iii. The Project Report should also contain the following :
a.Copy of the Project Proposal proforma and synopsis
b.Certificate of originality duly signed by the student and the supervisor.

9. Submission of Project Report

One typed copy of the Project Report is to be submitted to The Programme Coordinator to IGNOU,
Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030. As soon
as you submit the Project Report, a P.R. No. would be allotted which will be communicated to the
student. Student should quote this P.R. No. while corresponding with The Programme Coordinator,
Centum Learning Limited, regarding Project Report.

Project Report can be submitted any time throughout the year.

Note: 1) If a Project Report is submitted between 1st December to 31st May then the result will be declared
along with June Term-end examination.
2) If a Project Report is submitted between 1st June to 30th November then the result will be declared
along with December Term-end examinations.

10. Viva – Voce

A student may be asked to appear for a Viva-Voce, if the evaluator so recommends. In that case, student
will be duly intimated about it. In case Viva-Voce is not arranged in the same city as the Study Centre of
Centum Learning Limited, student should make their boarding and lodging where Viva-Voce is held.

11. Enquiries
Enquiries regarding the approval of Project synopsis and regarding Project Reports should be addressed
to The Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur,
Mehrauli, New Delhi -110 030.

43
 SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT PROPOSAL
1. Send only one copy of Project Proposal, and retain a copy with you.
2. Ensure the inclusion of the following while submitting the Proposal:
a. Proforma for Approval of Project Proposal, duly filled and signed by both, the student and
the supervisor.
b. Detailed Bio-data of the supervisor duly signed by him/her. (Bio-data of the guide should
include his/her detailed office address with Telephone No.).
c. Synopsis of the Project.

3. The Synopsis of your Project Proposal should include the following:

a. Rationale for the study.
b. Objectives of the study.
c. Research Methodology to be used for carrying out the study (detailing nature of data, data
sources, collection methods, tools and techniques of analysis, sampling etc.).
d. The expected contribution from the study.
e. Limitations, if any, and the direction of the future research.

SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT REPORT

1. The Project Work should be submitted in original in A-4 Size (29 X 20 cm), typed in double space,
in a bound volume to The Programme Coordinator, Centum Learning Limited, Neelagagan,
Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030 through Registered insured post.
2. Before binding the Project Report the student should ensure that it contains the following:
i) Approved Project Proposal Proforma (original) - Form No. 2
ii) Original Approved Synopsis, and
iii) An originality certificate duly signed by the Student and Supervisor (Proforma enclosed)
If any Project Report is received without any one of the above, the same will be returned to
the students for compliance.
3. Kindly mention on the top of the envelope “PROJECT REPORT-MBACT”.
4. Students should keep a copy of the Project Report with them. The Project Report will not be
returned to the student.

44