Owned by:

Alyssa Zyrene Bilbao, Kristianne Paul Camiña, Thomas Del

Rosario, Maybelline Kate Gardose, Johnah Atashia Portillo,
Gabriel Ray Puig, Princess Ivy Undag
 TABLE OF CONTENTS

PAGE

LIST OF TABLES iv

LIST OF FIGURES v

LIST OF APPENDICES vi

CHAPTER

I. INTRODUCTION

Proposed Name of the Business…………………………… 1

Address of the Business…………………………………….. 1

Name of the Owners…………………………………………. 1

Description of the Business…………………………………. 2

Location of the Business…………………………………….. 2

Funding Requirements and Sources……………………… 3

II. EXECUTIVE SUMMARY

Vision…………………………………………………............. 5

Mission………………………………………………………… 6

Goals…………………………………………………………... 6

Objectives……………………………………………………... 7

Business Model………………………………………………. 8

Business and Product Position……………………………... 9

Wealth Improvement Approaches………………………….. 9

Parties Supporting the Business…………………………… 10

Hourly Coffee Company - Business Plan i

III. ENVIRONMENTAL ANALYSIS

Trends in the Industry……………………………...………… 11

PESTEL Analysis…………………………………………….. 14

Consumer Analysis……………………………...…………… 15

Competitor Analysis……………………………...………….. 16

Market Forecast…………………………….......................... 17

Market Share………………………………………………..... 18

Market Position………….……………………………............ 18

Market Strategy…………………………….......................... 19

SWOT Analysis…………………………………………….... 20

IV. BUSINESS DESCRIPTION

Nature of Organization………………………………………. 21

Product or Service it plans to produce or serve…………... 21

Various Plant and Office Equipment ………………………. 21

Size of the Proposed Business …………………………….. 22

Future Parties with whom Contracts may be necessary…. 22

Personnel Requirements ……………………………..…….. 23

Administrative Operation…………………………………….. 24

V. ORGANIZATIONAL PLAN

Form of Business Organization…………………………….. 26

Liability of the Owners……………………………...……….. 27

Organizational Structure……………………………............. 28

Roles and Responsibilities……………………………......... 28

Hourly Coffee Company - Business Plan ii

 Salary Requirements…………………………….................. 31

VI. PRODUCTION PLAN

Production Schedule…………………………….................. 33

Production Process…………………………….................... 33

Processing Plant and Equipment…………………………... 35

Sources of Materials…………………………………………. 35

Production Cost………………………………………………. 36

VII. OPERATION PLAN

Evaluation of Suppliers………………………………………. 37

Materials Requisition and Receiving Procedures………… 37

Storage and Inventory Control System…………………….. 39

Shipment System and Control……………………………… 39

Functions of Support Services……………………………… 39

Compensation and Ownership……………………………… 40

VIII. MARKETING PLAN

Product………………………………………………………... 41

Place…………………………………………………………... 42

Price…………………………………………………………... 42

Promotion…………………………………………………….. 43

People………………………………………………………… 44

Packaging……………………………………………………... 44

Promotions…………………………………………………….. 45

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 IX. FINANCIAL PLAN

Major Assumptions…………………………………………… 46

Projected Statement of Comprehensive Income…………. 47

Projected Statement of Cash Flows………………………... 50

Projected Statement of Changes in Equity………………… 51

Projected Statement of Financial Position………………… 52

Financial Statement Analysis……………………………….. 53

REFERENCES 54

APPENDICES 57

Hourly Coffee Company - Business Plan iv

 LIST OF TABLES

TABLE PAGE

1 Monthly Source of Funds…………...………………………….. 3

2 Projected Breakdown of Monthly Funds………….…………... 3

3 PESTEL Analysis ….……………………………………………. 14

4 SWOT Analysis………………………………………………….. 20

5 Hourly Coffee Jelly Production Cost …………..……………… 36

6 Projected Statement of Comprehensive Income……………. 47

7 Sales of Bottles Sold Annually………………………………… 48

8 Cost of Goods Sold……………………………………………... 49

9 Projected Statement of Cash Flow……………………………. 50

10 Projected Statement of Changes in Equity…………………… 51

11 Projected Statement of Financial Position …………………… 52

Hourly Coffee Company - Business Plan v

 LIST OF FIGURES

FIGURE PAGE

1 Hourly Coffee Business Model………………………………… 8

2 Market segmentation and targeting…………………………… 15

3 Demand Forecast……………………………………………….. 17

4 Hourly Coffee Market Position …….………………………….. 18

5 Packaging……………………………………………………….. 28

6 Hourly Coffee Jelly Production Process……………………… 34

7 Hourly Coffee Materials Requisition and Receiving

Procedures…………………………………………………….... 38

Hourly Coffee Company - Business Plan vi

 LIST OF APPENDICES

APPENDIX PAGE

References……………………………………………………… 54

Topics Assigned per Member…………………………………. 57

Advertising Materials…………………………………………… 58

Operation Reports……………………………………………… 60

Hourly Coffee Company - Business Plan vii

 INTRODUCTION

HOURLY COFFEE

BRGY. BAGUMBAYAN, TIGBAUAN, ILOILO, PHILIPPINES

[email protected]

I. Proposed Name of the Business

Hourly Coffee

II. Address of the Business

Hourly Coffee is produced and exclusively distributed by: Hourly

Trading Corporation located in Brgy. Bagumbayan, Tigbauan, Iloilo 5021.

III. Name of the Owners

It is a corporation owned by the following entities: Princess Ivy Undag,

Alyssa Zyrene Bilbao, Kristianne Paul Camiña, Thomas Del Rosario,

Maybelline Kate Gardose, Johnah Atashia Portillo, and Gabriel Ray Puig.

Hourly Coffee Company - Business Plan 1

III. Description of the Business

The Hourly Coffee serves rich, delicious, well-balanced coffee jelly to

its customers. We will feature out affordable coffee flavors with a focus on

providing quality at speed. While there are numerous cafes in the area, we

believe that there is a demand for more inexpensive and eco-friendly

products. We will eliminate plastic straws and utilize reusable, light-weight

bottles to not compromise the environment.

Orders and inquiries will be catered on our Facebook Page

@hourlycoffee during business hours from Monday to Saturday at 7:00

am - 7:00 pm. The management is also working on new beverages to offer

to customers such as Mango Tapioca, Dalgona Coffee and Boba Milk Tea

flavors. We also plan to offer distributorship packages for interested

resellers in the future.

The Hourly Coffee primarily focuses on achieving customer

satisfaction, doing social responsibility and making our brand the town’s

best coffee jelly.

IV. Location of the Business

Customers can now avail our coffee jelly on the following outlets in

Alimodian, Calinog, Leon, Pototan, Tapaz Capiz, and Semirara, Antique.

We chose these areas since it comprises our target market which are

students, young professionals and working adults.

Hourly Coffee Company - Business Plan 2

 Moreover, we spotted only few competitors in the locality which gives

us competitive advantage in marketing our coffee product to potential

customers.

IV. Funding Requirements and Sources

Monthly Source of Funds:

Owner’s Equity ₱2,800

Total Funds ₱2,800

Table 1. Monthly Source of Funds

Projected Breakdown of Monthly Funds:

ITEM QUANTITY PRICE

1. Powdered Gulaman 7 packs ₱ 105.00

2. Brown Sugar 3 ½ kilo 63.00

3. Coffee 3-in-1 (any brand) 56 sachets 392.00

4. 250mL All Purpose Cream 7 packs 455.00

5. 300mL Condensed Milk 7 cans 455.00

6. 370mL Evaporated Milk 7 cans 420.00

7. 350mL Plastic Bottle 70 pcs 840.00

Total Php ₱2,730.00

Table 2. Projected Breakdown of Monthly Funds

Hourly Coffee Company - Business Plan 3

 Since we are online-based, operation costs have been lessened. With

the initial capital of ₱2,800.00, we can produce around 70 bottles of coffee

jelly sold at ₱65.00 each. The funds will solely come out from the students’

own personal savings. Retained earnings will also be reinvested back into

the business for growth purposes.

Hourly Coffee Company - Business Plan 4

 EXECUTIVE SUMMARY

The Hourly Coffee is a new business serving rich, delicious, well-balanced

coffee jelly, and providing high-quality, full-service distribution of coffee jelly

products to its customers throughout the Tigbauan and on the following outlets in

Alimodian, Calinog, Leon, Pototan, Tapaz, Capiz, and Semirara, Antique.

The principal owners are Alyssa Zyrene Bilbao, Kristianne Paul Camiña,

Thomas Del Rosario, Maybelline Kate Gardose, Johnah Atashia Portillo, Gabriel

Ray Puig, and Princess Ivy Undag. Whose combined experience brings smooth

office management, high levels of customer service, timely distribution of

products, and deliberate sales management.

`This section presents the VMGO (Vision, Mission, Goals, and

Objectives), the business model, the business production positions, wealth

improvement approaches, and the parties supporting the study.

Vision, Mission, Goals, and Objectives

Vision

Our vision is to produce new products that will offer a new taste of what is

known to be ordinary. At Hourly Coffee, we are committed to achieving customer

satisfaction, doing social responsibility, and making our brand the town’s best

coffee jelly.

Hourly Coffee Company - Business Plan 5

Mission

The mission of Hourly Coffee is to serve healthy and unique food

products that will give a different taste of what is known to be common. We

intended to create and promote great-tasting, distinct, and affordable products for

our customers. We at Hourly Coffee take cautious steps to ensure all our

products reach our customers in the utmost best and fresh condition. We are not

only selling product, we are selling service.

Goals

The following are the goals of Hourly Coffee should establish for the

success that the business desires.

• Innovative quality products.

• Provide delicious food and a fun atmosphere that will bring customers

back often.

• To layout new and unique products that defy the taste of the “ordinary.”

• Individualized customer service providing our customers with what they

want, when, and how they want it.

• Emphasize the importance of keeping safety in food production.

• Maintain profit and lessen expense costs by fully integrated programs

through menu development, creative promotions, advertising, and custom

marketing material.

Hourly Coffee Company - Business Plan 6

Objectives

• To open and operate a successful coffee and new age beverage product

in the Tigbauan market, and on the following outlets in Alimodian, Calinog,

Leon, Pototan, Tapaz, Capiz, and Semirara, Antique.

• To obtain a minimum of 100 regular customers in the Tigbauan market,

and on the following outlets in Alimodian, Calinog, Leon, Pototan, Tapaz,

Capiz, and Semirara, Antique in the first year of operation.

• Achieve estimated daily sales of ₱5,000 and first-year sales of at least

₱1,200,000.

• Maintain an estimated average gross margin of 90%.

• To produce a net profit of at least ₱1,400,000 by the end of the third year

of operation.

• To maintain profitability while delivering good quality products.

• To develop workforce skills and management.

• To enhance entrepreneurial ideas and marketing strategies.

Hourly Coffee Company - Business Plan 7

Business Model

The business model shows the business’ core strategies for profitability.

Figure 1. Hourly Coffee Business Model

BUSINESS MODEL

Partner Key Value Customer Customer

Network Activities Proposition Relationship Segments

Key Supplier Producing, Delicious, Customer Students,

Marketing, inexpensive, satisfaction Employees,
and Selling and well- and Locals
Coffee Jelly balanced Customer
and other Coffee Jelly service
coffee with varying
Gathering
beverages sizes
feedback from
Other clients
beverages
Key Distribution
with varying
Resources Channels
sizes
Raw Word-of-
Eco-friendly
ingredients mouth
products
Students Social Media

Stall and
equipment

Cost Structure Revenue Streams

Ingredients cost
Coffee Jelly sales
Operating cost
Equipment Other beverages sales

Hourly Coffee Company - Business Plan 8

Business and Product Position

The Hourly Coffee belongs to the food industry, specifically coffees.

The target market of the business is students, employees, and locals of Brgy.

Bagumbayan, Tigbauan, Iloilo. The products will be affordable, handy, and

reasonable in price. The business mainly focuses on producing rich, delicious,

well-balanced coffee jelly that will be perfect for people looking for something

interesting. Customers of all ages are encouraged to try this delectable beverage

coffee product for a new look and taste.

Wealth Improvement Approaches

The business will be made accessible among the following municipalities

in Iloilo Province, particularly in Tigbauan, Alimodian, Calinog, Leon, Pototan,

Tapaz, Capiz, and Semirara Islands. There will be friendly and enthusiastic staff

to make customers feel welcome and appreciated. To increase our productivity,

we ensure that our products will be well-presented, neatly, and safely produced.

To maximize the utilization of the resources, we must understand first the needs

of our customers, then the availability of our external and internal resources from

the supplies we have accumulated. With the available resources, we will then

allocate and schedule the right resources for all assigned work. Taking account

into dependencies, and make use of smoothing and leveling techniques to

maximize resources. Finally, keeping track of our resources makes it possible to

Hourly Coffee Company - Business Plan 9

determine how well our service business is meeting our goals and the needs of

our customers.

Parties Supporting the Business

Behind every success are the people who support our business ventures

from the very beginning to make this business proposal feasible.

Consumers

The students, employees, locals of Barangay Bagumbayan, and other

people who come over to our satellite branches are expected as the consumers

of Hourly Coffee.

Suppliers

The following are the suppliers for the operations of the business:

• La Roasteria shop, Molo, Iloilo City

• Tigbauan Milk Processing Plant, Tigbauan, Iloilo

Staff

The staff of Hourly Coffee Jelly includes Alyssa Zyrene Bilbao, Kristianne

Paul Camiña, Thomas Del Rosario, Maybelline Kate Gardose, Johnah Atashia

Portillo, Gabriel Ray Puig, and Princess Ivy Undag.

Hourly Coffee Company - Business Plan 10

 ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering the following forces

directly affecting the proposed business: the trend in the industry, PESTEL

analysis, SWOT analysis, the consumers, the competitors, market forecast,

market share, market position and marketing strategy.

Trend in the Industry

In many ways, coffee trends are the same as any other industry — they

reflect the mindset and preferences of the culture they serve. As local and global

cultures shift, so do their industries. Big, global markets are undergoing even

more cultural transformation. Because coffee is a global market, it is influenced

by a vast number of cultural and economic factors, all of which contribute to the

emergence of new trends.

Coffee is an important part of food culture around the world, with a strong

presence in the convenience services industry. For a number of causes, the

coffee industry has changed dramatically in recent years. According to some

store owners, it's difficult to stay on top of new coffee trends for you to capitalize

on what's new and popular. The following are some general coffee industry

development we have seen, as well as some specific trends to watch out for in

2021.

Hourly Coffee Company - Business Plan 11

1. Dalgona Whipped Coffee

Almost everyone knew that there was a coffee trend that swept the

internet this since the lockdown happened. Whipped coffee (also known as

dalgona coffee) is a frothy South Korean beverage created by whipping instant

coffee, sugar, and water together to create a toffee-colored foam that is spooned

over milk. It is elegant enough for your business facebook page while still being

easy to make at home.

2. Nitro Cold Brew Coffee

Iced coffee sales are rising faster than hot coffee sales in stores across

the country, according to a recent survey, with cold brew leading the pack in

sales at major coffee chains. But, if cold brew is the popular option, nitro coffee is

the trendy cousin who is quickly gaining popularity. Nitro is a cold brew coffee

that's been infused with nitrogen gas and dispensed through a tap. The velvety

texture of nitro coffee, combined with its lower acidity, makes it easy to drink

black, even for cream lovers.

3. Coffee-based specialty drinks

People tried to recreate the taste and texture of a coffee shop in their own

homes, which led to the emergence of Dalgona coffee in 2020. For the year

2021, specialty coffee-based beverages will remain a rising trend in the coffee

industry. For an ever-evolving coffee-drinking audience, the industry is widening

Hourly Coffee Company - Business Plan 12

its offering with an ever-increasing selection of coffee drinks and flavored

beverages.

4. Coffee Subscriptions

With customers brewing cups of coffee at home in the face of COVID-19,

coffee subscription boxes have really increased in popularity. As a result, more

consumers are constantly seeking diversity in order to broaden their options

available to them, as well as discover their personal favorites. One of the most

appealing features of a coffee subscription is its convenience; they are delivered

right to your door in letterbox-friendly packaging and can be set up on a monthly

basis.

Hourly Coffee Company - Business Plan 13

 PESTEL ANALYSIS

Table 3. PESTEL Analysis

✓ Tax policy

Political Forces ✓ Local

✓ Government Policies

✓ Inflation rate

Economic ✓ Interest rates

Forces
✓ Economic growth patterns

✓ Cultural trends

Socioeconomic ✓ Demographics
Forces
✓ Buying Trends

✓ Seasonal Behavior of consumers

✓ Technical awareness in the market

Technological ✓ Research and Development

Forces
✓ Properly utilizing mass media

Ecological ✓ Sustainability of packaging

Forces
✓ Recycling considerations

✓ Taxation Policy
Legal Forces
✓ Health and Safety Laws

Hourly Coffee Company - Business Plan 14

Consumer Analysis

Market segmentation and targeting

Hourly Coffee will focus its marketing activities on reaching students,

people working at home, and adults working whose offices are located far from

coffee shops. Our market research shows that these are the customer groups

that are most likely to buy our coffee drinks. Our coffee options are affordable

through all income categories but is more accessible to middle to higher class

individuals.
10%

Figure 2. Market segmentation and targeting

Demand Analysis

Coffee beverages are a demand in every place of the locality in Tigbauan

or Iloilo City. Every day, people buy different brands of coffee from their favorite

shops. We believe that our business will be on-demand since the population of

coffee drinkers are high in the area and only few competitors are seen.

Hourly Coffee Company - Business Plan 15

Competitor Analysis

Despite the fact that our market has a small number of coffee beverage

retailers, there is still a lot of space for new business. There is room for new

businesses that understand the importance of providing high-quality service with

fairly priced products. Some competitors in the locality include mostly small

coffee shops who just opened during the pandemic. Some of them are

CafeGado, Café Ohana, Miles Café and O’Maries located in Tigbauan, Iloilo.

Customers choose suppliers based on product availability, price, and

quality – while service is often the weakest aspect. While one supplier can sell

the product at a competitive price, they fail to deliver the quality of service that

the customer expects. While the next supplier will provide the appropriate quality

of service, their prices are too high. As a result, the consumer purchases the

majority of their supplies from a cash-and-carry wholesale store, where they

receive little service or assistance.

We are confident that by positioning ourselves in the market with in-

demand, high-quality products at reasonable prices and a consistent high level of

customer service, we can continue to see customers and their business grow.

Hourly Coffee Company - Business Plan 16

Market Forecast

Demand Forecast

Hourly Coffee will focus on four significant customer groups mainly

Students, Working Adults, Office Workers, and Teenagers. The figure below

projects the assumed growth in the demand of our product.

Demand Forecast
9,000

8,000

7,000

6,000 Others
5,000 Teenagers

4,000 Office Workers

Woking Adults
3,000
Students
2,000

1,000

0
2021 2022 2023 2024 2025

Figure 3. Demand Forecast

In the future years, coffee will still be a part of people's daily lives. The

growth of coffee consumption is still going up and the demand is higher than

ever. The Hourly Coffee is expected to cater 2,100 customers at the first month

and will grow approximately by 100 customers each month.

Hourly Coffee Company - Business Plan 17

Supply Forecast

Hourly Coffee’s suppliers have a massive amount of supply and

production of the raw materials needed in making the business’ products. With

that, the supply of raw materials to the inventory will be constant and will meet

the expected demands of the Hourly Coffee Jelly. The production and supply of

the Hourly Coffee Jelly may vary from time to time depending on the demands of

the consumers.

Market Share

With the presence of other coffee shop competitors in the area, we have

calculated an estimated market share of 18.2% for Hourly Coffee products sold in

the marketplace.

Market Position

Hourly Coffee will position itself to be known to have modern ambiance in

the coffee place and good quality at an affordable price. That’s the compelling

image we want to be perceived in the marketplace when people hear our

business.

Figure 4. Hourly Coffee Market Position

Hourly Coffee Company - Business Plan 18

Marketing Strategy

One of the ways by which coffee companies fight their competitors is by

thinking creative ways to promote their coffee products. Some coffee companies

have adapted the following creative marketing strategies to promote their coffee

brands:

1. Print and media advertisements to create brand awareness

2. Offering free cups of coffee on the opening day of the company’s coffee

shop to enable customers to taste their different coffee variants.

3. Offering free cups of coffee on special days to experience the ambiance

of the coffee shop

4. Online marketing through social media posts and online ads

Hourly Coffee Company - Business Plan 19

 SWOT ANALYSIS

Table 4. SWOT Analysis

✓ Good corporate culture

✓ High Quality Products

Strengths
✓ Consumer “love” for the product

✓ Highly motivated staff

✓ Low brand awareness

Weaknesses ✓ Many substitute competitive products

✓ Lack of resources in packaging materials

✓ Expansion of stores/outlets

✓ Growing market of coffee consumers who wants to

Opportunities try the product

✓ Business Model: opportunity to open a franchising

✓ Add more product line extensions

✓ Increase in supplier costs

Threats ✓ Consumers becoming more price-sensitive

✓ More aggressive competitor behavior

Hourly Coffee Company - Business Plan 20

 BUSINESS DESCRIPTION

I. Nature of Organization

The Hourly Coffee Company is a manufacturing and service type of

business. It uses labor and other inputs to transform raw materials into finished

product and then sells the product. It also provides service to its customers.

II. Product or Service it plans to produce or serve

Hourly Coffee Company will offer various coffee dessert beverages to the

customers of Brgy. Bagumbayan, Tigbauan, Iloilo. One of the best-selling

product they sell is the Coffee Jelly in a Bottle. They plan to add more options on

their menu lists such as Boba Milk Tea, Dalgona Coffee, and other flavors of

coffee. The products will then be delivered right away to the customer’s doorstep

at its fresh and best condition. Furthermore, they plan to give a free delivery

service for bulk orders within Tigbauan area.

III. Various Plant and Office Equipment

Office machines and equipment play a vital role in an workplace. It helps

to maintain the neatness, accuracy and provides a better quality work. Display

case, froth pitchers, hot water dispenser, water heater, small wares such as

knives, spoons, etc., and freezer are some of the equipment needed in the shop.

Hourly Coffee Company - Business Plan 21

 Also, we plan to acquire various equipment needed in the office to

maintain a smooth flow of transaction to the customers such as laptops, tables,

chairs, papers, pens and calculators.

IV. Size of the Proposed Business

Since the Hourly Coffee Company is just a start-up business, the assumed

scope of business operation is in Tigbauan, Iloilo only. The owners and

managers are the ones in-charge with the expansion of the business. As of now,

they will only focus on boosting their presence in their following specific outlets in

Alimodian, Calinog, Leon, Pototan, Tapaz, capiz and Semirara, Antique. Owners

also plan to extend their market reach by having stalls in some areas in Iloilo

City.

V. Future Parties with whom Contracts may be necessary

Dealing with contracts is part of running a business. Some contracts can

be verbal, written or combination of both. The Hourly Coffee Company will have a

number of business relationships involving some type of contractual commitment

or obligation.

• Hourly Coffee will be a purchaser of goods and services- as a borrower

of money, in rental agreements and franchisee agreements.

• Hourly Coffee will be a supplier of goods and services- retailers,

wholesaler, or independent distributor.

• Hourly Coffee will have a partnering agreement with other businesses

– partnerships and joint ventures.

Hourly Coffee Company - Business Plan 22

 For a contract to be legally binding, it must contain four essential

elements:

• an offer

• an acceptance

• intention to create legal relationship

• consideration (usually money)

However, it may still be considered invalid if it entices someone to commit

a crime, entered into by someone that lacks capacity, such as minor or bankrupt,

or was agreed through misleading or deceptive conduct, duress, unconscionable

conduct or undue influence.

VI. Personnel Requirements

One of the most important factors in developing a good business in the

personnel. The Hourly Coffee Company will only hire applicants which are 18

years old and above and a high school graduate. They should have skills both

soft skills and technical skills. In order to provide a high quality of service, it is

recommended that the evaluating and supporting personnel exhibit certain

characteristics such as:

• flexible • creative

• professional • multi-tasking

• caring • good communication skills

• assertive • strong critical reasoning skills

Hourly Coffee Company - Business Plan 23

 The applicants must submit the following documents: letter of application,

1x1 ID picture with signature, bio-data, PSA birth certificate, baranggay

clearance, diploma, and transcript of records to the company and wait for

their schedule of interview. The owners of Hourly Coffee are the ones who will

evaluate the applicants who are fit on the job description.

VII. Administrative Operation

Office administration is one of the key elements associated with a high

level of workplace productivity and efficiency. The duty of an administrator

depends on the company that the administrator works for.

The main responsibility of the Hourly Coffee Company’s administrator is to

ensure the efficient performance of all departments in an organization. He or she

acts as a connecting link between the senior management and the employees.

They also provide motivation to the work force and make them realize the goals

of the organization.

The Hourly Coffee administrators must have the following abilities:

• Capable of establishing disciplinary protocols

• Capable of planning and managing administrative budgets

• Maintain a correct file system and a consistent filing standard.

• To improve the capacity of the office workers to handle and organize the

office efficiently and professionally.

Hourly Coffee Company - Business Plan 24

• To have a general understanding of administration topics

• Create an effective office management plan

• Create an asset management plan that is acceptable

Hourly Coffee Company - Business Plan 25

 ORGANIZATIONAL PLAN

I. Form of Business Organization

There are several legal forms of organizing and operating a business.

Thus the group decided to structure the business as a corporation that acts as a

unique and separate entity from its shareholders. The business is structured as a

corporation, owned equally by Alyssa Zyrene Bilbao, Kristianne Paul Camiña,

Thomas Del Rosario, Maybelline Kate Gardose, Johnah Atashia Portillo, Gabriel

Ray Puig, and Princess Ivy Undag. We have a share capital that we divided to

buy equipment, materials, and ingredients for the production. We plan to equally

divide the management among us. And also the profit that we will earn will be

divided among us.

• Owners are not liable for company debts: In general, a corporation's

lenders are not liable for its debts. Rather than that, lenders take a

gamble on their equity.

• Tax exemptions: Corporations can subtract certain costs associated with

employee benefits, such as life care premiums, salaries, income, flights,

and equipment.

• Quick capital through stocks: Shareholders can sell their corporation's

stock to raise additional funds for the company.

• Annual record-keeping requirements: Even for corporations, the corporate

business process necessitates a significant amount of documentation.

Hourly Coffee Company - Business Plan 26

II. Liability of the Owner or Owners

Corporation form of business with separate legal entity, run by

stockholders having limited liability. Limited liability in general means that the

liability of a business owner is limited to the amount that the owner has invested

in the company. A corporation is good for almost any business, with its complex

structure protecting its shareholders. As such, it offers a high level of protection

to its owners’ personal assets. Hourly Coffee owners do not expose the personal

assets in the event that the company needs to be liquidated or if it cannot meet

its financial obligations with business assets. Many small businesses incorporate

to shield their personal assets from any obligations or liabilities arising from the

businesses’ activities. Corporations, as distinctly separate legal entities with a

long legal history in the United States, operate as “persons” in the eyes of the

law. Therefore, they can own assets and incur liabilities completely independent

of their owners. These liabilities can range from debt related obligations to

contractual obligations to liabilities related to personnel.

Hourly Coffee Company - Business Plan 27

III. Organizational Structure

Alyssa Zyrene
Bilbao
General Manager

Kritianne Paul Thomas Angelo

Camiña Del Rosario

Assistant Manager Promotions Manager

Maybelline Kate Johnah Atashia Princess Ivy

Gabriel Ray Puig
Gardose Portillo Undag
Marketing Manager Finance Manager Packaging Manger Production Manager

Figure 5. Hourly Coffee Organizational Structure

IV. Roles and Responsibilities

The Hourly Coffee Company will hire individuals who are capable of

carrying out their roles and obligations in their assigned role within the company.

Prior to something else, the business would have criteria for recruiting

employees. All requirements include the potential of the individual for the

available position with the company. These are the following roles and

responsibilities of some of the positions in the business.

Hourly Coffee Company - Business Plan 28

Hourly Coffee Company List of Positions:

• Chief Executive Officer (CEO) — this is the executive position

responsible for making high-level decisions, accumulating capital to

sustain the company, and driving organizational and strategic changes

that directly impact the business's development.

• General Manager — will be responsible for the entire store operation.

She will oversee daily operations concentrating primarily on ensuring

standards are adhered to during all times of the day. She will be

responsible for training, disciplining and terminating service.

• Assistant Manager — assists the general manager in running an efficient

and profitable operation of an Hourly Coffee Jelly and intending to provide

customers with excellent, quality products and friendly service.

• Promotions Manager — responsible for planning and managing

campaigns to promote our products and services.

• Marketing Manager — responsible for managing the promotion and

positioning the products and services in our business sales. Also

optimizing marketing and pricing strategies.

• Finance Manager — responsible for creating a financial report and

monitoring the activities regarding the financial capability of the store.

• Packaging Manager — responsible for proper maintenance of packaging

and ensuring the availability of packaging materials and goods to be

packaged.

Hourly Coffee Company - Business Plan 29

• Production Manager — responsible for the planning, coordination, and

control of production processes to ensure that the goods and services are

efficiently produced.

• Accountant — they are responsible for the day-to-day operations of

businesses, including income transactions, expense payments, and tax

filing.

• Human resources manager — responsible for supervising the human

resources department. This job is critical to operations since it recruits,

interviews, hires, and onboards staff. Human resource managers also

consult with top-level management to generate action strategies and serve

as a liaison between upper-level control and company personnel.

• Marketing specialist — Marketing specialists perform a variety of tasks,

including gathering user data, identifying target audiences, and optimizing

content for search engine marketing purposes.

• Human resource staff — The human resources department is a vital

component of every company, and its personnel report to the human

resources manager. The staff in those company positions is typically

responsible for accounting activities, employee scheduling, and overall

performance reviews and critiques.

• Sales representative — develop relationships with customers in order to

market their business's goods or services. Successful sales teams use

strong verbal exchanges and 37 interpersonal skills to develop

Hourly Coffee Company - Business Plan 30

 partnerships with and maintain trust within their company's customers, directly

impacting the business's sales movement.

• Customer support agent — assists companies in resolving issues,

manages inventory returns and reimbursement, and resolves issues with

dissatisfied consumers. These managerial positions are critical for

establishing his or her company's reputation and cultivating long-lasting

client relationships.

V. Salary Requirements

Salary requirement refers to the total compensation an individual is willing

to accept to work in a position. As part of the job candidate screening process,

Hourly Coffee evaluators may ask individuals to provide their salary requirements

in their application for employment. This value, or range of values, should

represent the compensation the applicant is willing to accept if they were to fill

the open position.

Providing this information on a job application has two distinct

disadvantages:

• If the range of values is too low, it may signal the job applicant is not

qualified for the position, and exclude them from consideration. If the

range of values is too high, it may signal the job applicant is over-qualified,

and exclude them from consideration.

Hourly Coffee Company - Business Plan 31

 • Supplying a range of acceptable salaries provides the employer with an

advantage during salary negotiations, since they know the minimum salary

the applicant is willing to accept.

For the reasons stated above, job candidates are encouraged to simply

answer "negotiable" when an application asks for their salary requirements.

Hourly Coffee Company will ask applicants to provide this information after an

initial interview.

Furthermore, Hourly Coffee Company will provide employee benefits

package. These benefits usually include services and policies that provide for the

employee’s physical and mental health, their work/life balance and their personal

goals. The Hourly Coffee Company prioritize offering quality benefits because

they contribute to employee satisfaction, retention and overall productivity. Some

of these are health insurance such as PhilHealth, distribution to Social Security

System (SSS), and Pag-Ibig.

Employee benefits are an important part of any employment contract. The

Hourly Coffee Company value their employee’s satisfaction, and we are willing to

negotiate the terms of their employee benefits.

Hourly Coffee Company - Business Plan 32

 PRODUCTION PLAN

A. Production Schedule

Hourly Coffee Jelly will be made in accordance with the real-time

orders of the consumers. Since the ingredients and materials needed are

readily available, the attending staff can already process the orders. On a

daily basis, we can cater up to 10-30 bottles of Hourly Coffee depending on

the demand and labor force in the workplace.

B. Production Process

Preparation: 5 minutes

Expected time: 20 minutes

Servings: 10 bottles

• In a saucepan, coffee, and sugar will be mixed. It will be heated

until it is almost boiling.

• In a separate glass, water and gelatin will be combined and stirred

thoroughly.

• The mixture of gelatin and water will be added to the saucepan and

stirred until fully dissolved.

• When it cools, the contents of the saucepan will be poured into a

shallow pan. It will be left into a refrigerator until the gelatin will fully

set.
Hourly Coffee Company - Business Plan 33
• Using a knife, It will be cut horizontally and vertically to make it into

smaller cubes.

• The coffee jelly, sweetened condensed milk, evaporated milk, and

all-purpose cream will be mixed in a plastic bottle.

• Serve when chilled

Figure 6. Hourly Coffee Jelly Production Process

Hourly Coffee Company - Business Plan 34

Ingredients:

● 2 sachets of coffee

● ½ cup of sugar

● 5 ounces of gelatin powder

● 4 cups of water ater

● 1 can (300 mL) of sweetened condensed milk

● 1 can (250 mL) of all-purpose cream

● 1 can (370 mL) of evaporated milk

C. Processing Plant and Equipment

The processing plant is located at Tigbauan, Iloilo. The equipment needed

to produce coffee jelly are as follows: saucepan, bowl, refrigerator, gas stove.

These will all be supplied by the owners.

D. Sources of Materials

The following ingredients such as coffee powder, gelatin mix, sugar, all-

purpose cream, condensed milk, evaporated milk and other materials will come

from supermarkets in Iloilo or convenience stores near the business’ location.

They will be handled with utmost care and will be properly listed in the

inventories to monitor cash flow.

Hourly Coffee Company - Business Plan 35

E. Production Cost

The table below shows the estimated daily production cost of

Hourly Coffee Jelly.

Table 5. Hourly Coffee Jelly Production Cost

ITEM UNIT PRICE QUANTITY PRICE

1. Powdered Gelatin ₱15.00 7 packs ₱ 105.00

2. Brown Sugar 18.00 3.5 kilo 63.00

3. Coffee 3-in-1 (any 7.00 56 sachets 392.00

brand)

4. 250mL All Purpose 65.00 7 packs 455.00

Cream

5. 300mL Condensed 65.00 7 cans 455.00

Milk

6. 370mL Evaporated 60.00 7 cans 420.00

Milk

7. 350mL Plastic 12.00 70 pcs 840.00

Bottle

Labor 350 per month 350.00

Rent 400 per month 400.00

Total Php ₱3,480.00

Hourly Coffee Company - Business Plan 36

 OPERATIONAL PLAN

I. Evaluation of Suppliers

Hourly Coffee Jelly will purchase its raw materials such as coffee powder

mix and fresh milk to the local stores. Our supplier of coffee beans is the La

Roasteria shop located at Molo, Iloilo City. They are working with local farmers to

produce and supply the best beans at a fair price. In terms of fresh milk,

Tigbauan Milk Processing Plant had quality and healthy milk products. For the

other ingredients needed we will purchase to it nearest local suppliers with

reasonable price and quality.

II. Materials Requisition and Receiving Procedures

Receiving Orders

Hourly Coffee Jelly is an online-based coffee shop. Receiving orders can

be through drop shipping, which means customers can place their orders online

like Facebook, Instagram, or phone call fax or email. Then manufacturer ships

the product directly to the customers.

Collecting the Amount Receivable

When the sale is complete, the drop shipper will pay us depending on the

purchase made, or when after collecting money from the customers.

Hourly Coffee Company - Business Plan 37

Paying the Supplier

We will pay our suppliers upon delivery with a sales invoice to consolidate

and track expenses.

Reporting to Management

Our seven-member team will maintain an informal communication process

and will document daily activities. Meetings will be held every last Sunday of the

month to gather concerns and questions about the businesses' activities and

assess sales growth.

The diagram below shows the important processes and procedures in

receiving materials from the suppliers of Hourly Coffee.

Figure 7. Hourly Coffee Materials Requisition and Receiving Procedures

Hourly Coffee Company - Business Plan 38

III. Storage and Inventory Control System

Hourly Coffee Jelly is under a Just-in-time manufacturing system, which

means that the actual orders are produced at the exact required time. Thus it

eliminated storage, warehousing, and inventory system.

IV. Shipment System and Control

The assigned staff will monitor the supplies quality and quantity. After the

product is received and paid for, the receipt will be kept for checking and

recording purposes and signed by the authorized personnel for receiving reports.

Monitoring the company budgets

Assigned personnel will review budgets monthly and prepare an analysis for

Alyssa Zyrene Bilbao, the President. The members will then evaluate the need

for modifications or adjustments in spending for the shipments.

V. Functions of Support Services

1. Finance — Johnah Atashia Portillo, finance manager of Hourly Coffee

will be in charge in the inventories control and bank statements of the

business.

2. Marketing — Mr. Thomas Angelo Del Rosario will take the

responsibility as marketing manager of Hourly Coffee. His three years

Hourly Coffee Company - Business Plan 39

 experienced in advertising campaigns in online media and television

will greatly help the business to create an impact to its target

customers. Also he will be in charge in developing marketing strategies

to boost business's reputation.

3. Human Resources — Hourly Coffee's Human resources are its staffs

and members who will run the business daily.

Compensation and Ownership

Hourly Coffee Jelly will establish as a corporation. The management team

will own the company shares as follows:

• Alyssa Zyrene Bilbao holds the biggest share of 20%

• Gabriel Ray Puig owns 18% of shares,

• Jonah Atashia Portillo and Kristianne Paul Camina accumulate 15%

shares respectively,

• Maybelline Kate Gardose owns 12% shares; and

• Princess Ivy Undag and Thomas Angelo Del Rosario have 10% shares of

the company.

Hourly Coffee Company - Business Plan 40

 MARKETING PLAN

The marketing strategy gives direction on where to focus our resources to

gain the most opportunities. Using this strategy, we hope will increase both our

sales and our competitive advantage.

This section contains the integrated marketing mix, where 7Ps of

marketing (product, place, price, promotion, people, packaging, and positioning)

are combined with certain tools to apply seller- and customer-oriented concepts,

as clearly stated below.

Product

Hourly Coffee's coffee jelly in a bottle is a delicious coffee-based dessert

made of coffee-flavored jelly cubes in a thick and delightful whipped cream.

Savoring this creamy drink and delighting in the sensation of the soft jelly after

each gulp, one can't help but ease into a lovely and unplanned conversation

when gathered around and drinking with your favorite people. These are some

benefits of having a drink of our best-selling Coffee Jelly in a Bottle:

• Caffeine metabolizes in numerous ways that promote overall health.

• Better mood, more energy, and sharper thinking

Gelatin helps:

• Reduce Inflammation: Gelatin eases the inflammation of bodily tissues,

allowing faster recovery from injury.

Hourly Coffee Company - Business Plan 41
 • Manage weight: Gelatin strengthens the body at the cellular level, speeds

up your metabolism, and eliminates surplus water, trimming excess

weight.

Coffee jelly can be made using an instant mix or from scratch. It is served in

restaurants and cafés plans, but now, we at Hourly Coffee produce this kind of

beverage for a reasonable price. Our coffee jelly bottles can last to 3-5 days

when placed in the refrigerator and it is advised to consume it immediately after

purchase.

Place

Placement is important because it directly relates to accessibility for

consumers. Hourly Coffee doesn't just set up another branch in another area to

acquire benefit but to use its assets and get to its objective market completely.

We at Hourly Coffee have units located in Calinog, Pototan, Semirara, Alimodian,

Leon, Tapaz, Capiz and Tigbauan which is our main branch. We chose the

Tigbauan area since it comprises a vast number of working population and

students. There are only a few competitors in the area.

Price

The Hourly Coffee Company plans to accomplish low prices compared to

our rivals because the consumers can gain benefits at a lower price. Other coffee

shops' prices range from Php90-150.00, but customers can avail of our coffee

products at a much lower price which is Php65.00 per 350mL bottle.

Hourly Coffee Company - Business Plan 42

We will offer free delivery to bulk orders within the Tigbauan area and we will add

delivery fees for orders outside Tigbauan Area.

We at Hourly Coffee plans to release a complimentary freebie called

loyalty cards to gain more loyal customers. As we have seen, a loyalty card

program is not only a great way to keep repeat customers, it's also a very

effective way of acquiring new customers. The promise of free rewards and

exclusive deals proves to be irresistible, especially for something a customer was

going to purchase anyway.

Promotion

In order for our business to grow, our business needs customers just like any

other organization. To get customers, we need to promote our business. In the

good old days, this was a matter of deciding between a flyer, a brochure, a

postcard, or an ad in the local newspaper. But in today's digital world, the

possibilities are endless. In Hourly Coffee, we will adopt the following promotion

strategies to expand our business:

• create a website

• use social media platforms such as Facebook and Instagram

• print flyers around university campuses

• partner with community influencers that supports local brands

Hourly Coffee Company - Business Plan 43

People

Hourly Coffee is a self-managed business by the respective experienced

owners. We aim to provide fresh and tasty coffee beverages that will satisfy the

needs of our customers. We at Hourly Coffee put importance on assigning quality

people with the necessary skills that are fit on the job description. Assigning

responsibilities for project team members boosts efficiency. Having a clear

understanding of project roles allows our company to develop a timeline.

Hourly Coffee will have to designate people on the following aspects:

marketing activities, customer contact, operational activities, managerial

positions, and training and skills. By hiring the right people, who respect

customers and co-workers alike, we cultivate the best customer service

experience in the marketplace.

Packaging

For packaging, we at Hourly Coffee decided to use sturdy plastic bottles

because it's easier to take and carry where ever you want to go like traveling or

out somewhere. Unlike glass containers, plastic bottles are rugged and resilient;

they don't shatter into sharp pieces when dropped, making products and

packaging safe to handle. The same resilience makes plastic bottles unlikely to

leak or burst, protecting the contents and exterior shipping cartons. But for a fact,

we know that plastic is terrible for the environment that's why we are proposing to

charge less if the consumer decided to reuse the bottle to buy again from us.

Hourly Coffee Company - Business Plan 44

Positioning

"Quality Coffee Jelly at Hourly Coffee." That is the compelling image we

want to be perceived in the marketplace when people hear our business

organization. Here at Hourly Coffee, we offer affordable coffee and provide a

great experience to our customers when consuming our product. And when our

product is inconvenient, we at Hourly Coffee will take all the responsibilities

regarding the problem.

Hourly Coffee Company - Business Plan 45

 FINANCIAL PLAN

Hourly Coffee is will capitalize on the strong demand for high-quality

gourmet coffee. The owners have provided the company with sufficient start-up

capital. With successful management aimed at establishing and growing a loyal

customer base, the company will see its net worth doubling in three years. Hourly

Coffee will maintain a healthy 65% gross margin, which combined with

reasonable operating expenses, will provide enough cash to finance further

growth.

Major Assumptions

The financial plan depends on important assumptions, most of which are

shown in the following table. The key underlying assumptions are:

• We assume of course that there are no unforeseen changes in technology

to make equipment immediately obsolete.

• We assume access to equity capital and financing sufficient to maintain

our financial plan as shown in the tables.

• We assume continued growth in sales at 60% increase every year.

• We assume to open up more Hourly Coffee outlets within Iloilo City areas

in the next 5 years.

• We assume to add more workforce, employees, and managers after the

third year of business operations.

Hourly Coffee Company - Business Plan 46

Projected Statement of Comprehensive Income

As the chart and table below present, the company will maintain a growth

sale that will allow for funds available for further Implement.

Table 6. Projected Statement of Comprehensive Income

Hourly Coffee Corporation

Projected Statement of Comprehensive Income
For the year of 2022-2024
(Amounts in Philippine Peso)
2022 2023 2024

increase by increase by
5% 10%
Sales 1, 800, 000 1, 890, 000 2, 079, 000
Cost of goods sold 108, 650 135, 300 155, 230
Gross Profit 1, 691, 350 1, 754, 700 1, 923, 770
Gross Margin 0.939% 0.928% 0.925%
Expenses
Payroll 300, 000 300, 000 300, 000
Marketing/Promotion 40, 000 44, 560 46, 890
Transportation expenses 10, 000 11, 240 12, 150
Rent 30, 000 33, 769 38, 570
Utilities 22, 340 23, 350 25, 780
Disposable supplies 11, 250 12, 450 13, 690
Insurance 19, 720 20, 590 21, 550
Total Operating Expenses 433, 310 445, 959 458, 630
Profit Before Interest and Taxes 25, 950 26, 780 27, 540
Interest expense 81, 250 83, 456 85, 876
Taxes (25%) 45, 000 48, 970 50, 550
Net income 1, 258, 040 1, 308, 741 1, 465, 140
Net Profit Margin 69. 89% 69. 25% 70. 47%

Hourly Coffee Company - Business Plan 47

Total of Bottles Sold per year:

10 bottles — per day

Total: 70 bottles per day in all outlets

70(30 days) = 2100

2, 100 bottles — monthly in all outlets

2,100(12) = 25, 200

25, 200 — annually in all outlets

We at Hourly Coffee assumes to create and sell a total of 70 bottles of

coffee jelly products per day among all the outlets. This gives us around 2100

bottles per month and an estimation of 25, 200 coffee jelly bottles annually.

Table 7. Sales of Bottles Sold Annually

2022 2023 2024

Sales of bottles sold annually 1, 638, 000 1,700, 500 1,850, 000

Hourly Coffee Company - Business Plan 48

Cost of Goods sold

These are the expenses of all products sold during the time frame and

incorporates the expense of merchandise fabricated in addition to the starting

completed products stock short the closure completed products stock. The cost

of merchandise sold is accounted for as a cost on the pay proclamations and is

the solitary time item costs are discounted.

Table 8. Cost of Goods Sold

2022 2023 2024

Direct Materials Used 33, 600 48, 800 60, 980

Total Manufacturing Cost 90,550 107, 990 119, 785

Cost of Goods Manufactured (15, 500) (21, 490) (25, 535)

Cost of Goods Sold 108, 650 135, 300 155, 230

Hourly Coffee Company - Business Plan 49

Projected Statement of Cash Flow

Numerous beneficial organizations fail on account of income lacks. That is

the reason our primary concern will be to have adequate money available to

meet our installment commitments and be ready for surprising necessities of

money. Our moderate projections show that our business can produce positive

incomes and adequate money saves.

As the chart and table below present, the company will maintain a healthy

cash flow position, which will allow for timely debt servicing and funds available

for future development.

Table 9. Projected Statement of Cash Flow

Hourly Coffee Corporation

Projected Statement of Cash Flow
For the year of 2022-2024
(Amounts in Philippine Peso)

2022 2023 2024

Cash flows from operating activities
Cash Sales 1, 800, 000 1, 890, 000 2, 079, 000
Cost of goods (108, 650) (135, 300) (155, 230)
Operating Expenses (433, 310) (445, 959) (458, 630)
Taxes (45, 000) (48, 970) (50, 550)
Changes in inventory 12, 350 13, 200 14, 300
Transportation expenses 10, 000 11, 950 12, 950
Net cash flows from operating 1, 235, 390 1, 284, 921 1, 441, 840
activities
Cash flows from financing activities
Long-term debts 12,000 13, 000 14, 000
Net cash flows from financing 12,000 13, 000 14, 000
activities
Net cash flows 1, 247, 390 1, 297, 921 1, 455, 840

Hourly Coffee Company - Business Plan 50

Projected Statement of Changes in Equity

Table 10. Projected Statement of Changes in Equity

Hourly Coffee Corporation

Projected Statement of Changes in Equity
For the year of 2022-2024
(Amounts in Philippine Peso)

Owner’s Retained Earnings Total

2022
Equity Earnings
Balance, May 1, 2021 29, 100 17, 800 31, 400 78, 300

Issuance of shares 4, 500 4, 500

Balance, April 30, 2022 33, 600 17, 800 31, 400 82, 800

Owner’s Retained Earnings Total

2023
Equity Earnings
Balance, May 1, 2021 43, 800 18, 510 32, 310 94, 710

Issuance of shares 5, 000 5, 000 10, 000

Balance, April 30, 2023 48, 800 18, 510 37, 310 104, 620

Owner’s Retained Earnings Total

2024
Equity Earnings
Balance, May 1, 2021 50, 000 19, 747 38, 727 108, 474

Issuance of shares 4, 051 2, 000 6, 051

Balance, April 30, 2024 54, 051 19, 747 40, 727 114, 525

Hourly Coffee Company - Business Plan 51

Projected Statement of Financial Position

As the chart and table below present, the company will maintain a healthy

balance sheet position, which will indicate that the company can gain profit and

have an excellent growth in the industry.

Table 11. Projected Statement of Financial Position

Hourly Coffee Corporation

Projected Statement of Financial Position
For the year of 2022-2024
(Amounts in Philippine Peso)

Current Assets
Cash 250, 690 276, 250 279, 000
Inventory 5 1,000 51,200 51,500
Total Current Assets 301, 690 327, 450 330, 500

Long-term Assets
Equipment and tools 38,250 42, 031 43,250
Accumulated Depreciation 11,450 14,550 17, 600
Total Long-term Assets 49,700 56, 581 60,850
Total Assets 351, 390 384, 031 391, 350

Current Liabilities
Accounts Payable 182, 040 182, 453 184, 725
Income taxes payable 55, 550 59, 708 60, 750
Total Current Liabilities 237, 590 242, 161 245, 475
Long-term Liabilities 31,000 31, 250 31, 350
Total Liabilities 268, 590 279, 411 276, 825
Equity
Owner’s Equity 33, 600 48, 800 54, 051
Retained Earnings 17,800 18,510 19,747
Earnings 31, 400 37, 310 40, 727
Total Equity 82, 800 104, 620 114, 525
Total Liabilities and Equity 351, 390 384, 031 391, 350

Hourly Coffee Company - Business Plan 52

Financial Statement of Analysis

Hourly Coffee's major principles are reasonable for a start-up and three

years of business operations (2022-2024). The company estimates that each

flavor should generate at least 490 bottles per week for 2,100 bottles each

month. The net income produced by the organization is expected to be P 1, 258,

040 for the first year, P 1, 308, 040 for the second year, and P 1, 308, 040 for the

third year, as seen in the forecast income statement. This assumes Hourly

Coffee would be more efficient in its core operations, allowing it to pay operating

expenses and other expenses while still generating net profits for the company.

The company's gross profit margin is expected to be 24.07 percent in

2022, 23.60 percent in 2023, and 22.06 percent in 2024. This means that the

company would be able to cover operating expenses and interest. Finally, the

company's net profit margin is expected to be 69. 89 percent in 2022, 69. 25

percent in 2023, and 70. 47 percent in 2024. We assume that the enterprise will

be sustainable for the first three years of operations. The numbers provided the

only estimate that can change over time.

The data provided in the financial analysis are just estimates which

change steadily over time. This review of the financial statements is used to

visualize and forecast the business's results in order to assist the firm in

preparing for potential financial challenges and problems in the future.

Hourly Coffee Company - Business Plan 53

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howto/coffee-market-analysis-who-consumes-the-most-coffee/

Baes, P. (2020). This Creamy Coffee Jelly Comes in Cool Minimalist Bottles.

Yummy.ph. Retrieved from https://www.yummy.ph/news-trends/oh-yum-

manila-milk-coffee-jelly-a3284-a1808-20200801-src-

spot?ref=article_related#comments

Berry, T. What is Market Forecast. Bplans. Retrieved from

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Bush, T. (2019). PESTEL Analysis on the Coffee Industry. Pestle Analysis.

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Coffee Distribution Business Plan Sample. (2021 January 10). Bplans. Retrieved

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Coffee Jelly Delight Recipe. Create with Cream. Retrieved from

https://www.createwithcream.ph/recipe/coffee-jelly-delight

Hourly Coffee Company - Business Plan 54

Fisher, L. (2020). The Top 5 Coffee Trends to Look Out for This Year. Real

Simple. Retrieved from https://www.realsimple.com/food-

recipes/shopping-storing/beverages/coffee-trends

Korman, A. (2014). Coffee Jelly: Delicious Caffeinated Protein. I Need Coffee.

Retrieved from https://ineedcoffee.com/coffee-jelly-delicious-caffeinated-

protein/

Mishra, P. (2014). Effective Role of Administration In An Organization. LinkedIn.

Retrieved from https://www.linkedin.com/pulse/20140714095925-

34031211-effective-role-of-administration-in-an-organization

The Advantages of the Corporate Form of Business Organization. (2021, April 5).

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organization-370.html

Top Coffee Trends in 2020. (2021, February 26). Vending Times. Retrieved from

https://www.vendingtimes.com/blogs/top-coffee-trends-for-2020/

Top 10 Coffee Shop Promotion Ideas. (2021, April 10). Solo Press Blog.

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Salary Requirement. (2021, May 7). Money Zine. Retrieved from

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Velasco, S. (2018). Coffee Jelly. Woman Scribles: A Baking Diary of Sweets and

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Hourly Coffee Company - Business Plan 56

 APPENDICES

Topics Assigned per Member:

• Introduction — Alyssa Zyrene Bilbao

• Executive Summary — Gabriel Ray Puig

• Environmental Analysis — Alyssa Zyrene Bilbao

• Business Description — Princess Ivy Undag and Alyssa Zyrene Bilbao

• Organizational Plan — Princess Ivy Undag and Gabriel Ray Puig

• Production Plan — Kristianne Paul Camiña

• Marketing Plan — Thomas Angelo Del Rosario

• Operational Plan — Maybelline Kate Gardose

• Financial Plan — Johnah Atashia Portillo

Hourly Coffee Company - Business Plan 57

Advertising Materials

Hourly Coffee Company - Business Plan 58

Hourly Coffee Company - Business Plan 59
Operation Reports
Hourly Coffee
PURCHASE REQUISITION
Department…… No………
To be delivered at……….. Date………….
…………………………...
Please Purchase the items listed below:

Description and
Items No. Quality Purpose
Code No.

For the use of purchase department only

Purchase Order No……. Requisition by………
Delivery date………….. Approved by………..

Hourly Coffee
PURCHASE ORDER
Supplier…………….…… No………
………………………….. Date………….
Please supply the following materials subject to the term and conditions given on
the reverse side of this purchase order.

Quantity Description Rate Amount

Pleasequote purchase order no. on all advice notes and invoices

Place of Delivery………………..
Date of Delivery…………………
Terms of Payment………………. …………….
Purchase Manager

Hourly Coffee Company - Business Plan 60

 Hourly Coffee
GOODS RECEIVED NOTE
Supplier…………………… No……….…
…………………………….. Date………….
Advice Note No………..… Purchase Order No………….

Quantity Description No. of Packages Gross Weight

Hourly Coffee
INSPECTION REPORT

Quantity Quantity Reason for

Passed Rejected Rejection
Received by
Inspected by……….. Date…………….
…………

Hourly Coffee Company - Business Plan 61