Scribd
Upload
95 views4 pages

MICE Tourism Is A Part of The Business Tourism Industry. It Encompasses Four Niche Areas

Business tourism, also known as MICE tourism, involves people traveling for work purposes and represents one of the oldest forms of tourism. MICE tourism encompasses four niche areas: meetings, incentives, conventions, and exhibitions. To develop MICE tourism in Hanoi, Vietnam, more event venues need to be constructed and existing venues upgraded since facilities are currently limited. Traffic congestion also poses a challenge, so events should be located close to hotels. Developing the workforce through training is also important since human resources and service quality are currently weaknesses.

Uploaded by

Phan Hoàng Ngân Giang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
95 views4 pages

MICE Tourism Is A Part of The Business Tourism Industry. It Encompasses Four Niche Areas

Business tourism, also known as MICE tourism, involves people traveling for work purposes and represents one of the oldest forms of tourism. MICE tourism encompasses four niche areas: meetings, incentives, conventions, and exhibitions. To develop MICE tourism in Hanoi, Vietnam, more event venues need to be constructed and existing venues upgraded since facilities are currently limited. Traffic congestion also poses a challenge, so events should be located close to hotels. Developing the workforce through training is also important since human resources and service quality are currently weaknesses.

Uploaded by

Phan Hoàng Ngân Giang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Question 1:

1. “Business tourism is concerned with people travelling for purposes which are related to
their work. As such it represents one of the oldest forms of tourism, man having travelled
for this purpose of trade since very early times.” (Davidson, 1994)
MICE tourism is a part of the business tourism industry. It encompasses four niche areas,
which are: Meeting, Incentive, Convention, Exhibition.
- Meeting: “An event where the primary activity of the participants is to attend
educational sessions, participate in discussions social functions, or attend other
organized events. There is no exhibit component”. (The APEX Glossary)
- Incentive travel: “A global management tool that uses an exceptional travel
experience to motivate and/or recognize participants for increased levels of
performance at work.” (Society of Incentive Travel Executives)
- Convention: Gathering of delegates, representatives, and members of a membership or
industry organization convened for a common purpose. Common features include
educational sessions, committee meetings, social functions, and meetings to conduct
the governance business of the organization. Conventions are typically recurring
events with specific, established timing. See also: Consumer Show, Exhibition,
Meeting, Trade Show
- Exhibition: An event at which products, services, or promotional materials are
displayed to attendees visiting exhibits on the show floor. These events focus
primarily on business-to-business (B2B) relationships.

2. Analyze the condition to develop MICE tourism in Hanoi


Difficulties and Threats Solutions to develop
Event venues are few. Open and build more venues to
organize events.
The venues do not have enough space, Alter, improve, upgrade, complete the
quality to hold big events (Facilities are venues.
limited).
Traffic is overloaded, traffic jams, The event should be held in a place
difficult to move to the location. with good traffic or close to the hotel
of partners and employees.
There is a shortage of human resources, Train the employees carefully, hire
the quality of service and the more qualified people, prioritize
workforce is still weak. strategic workforce planning, invest in
benefits

Question 2:
Skills and qualities you need to have in order to be successful as an MICE professional:
 STRATEGIC PLANNING
- Manage Strategic Plan for Meeting or Event
- Develop Sustainability Plan for Meeting or Event
- Measure Value of Meeting or Business Event
 PROJECT MANAGEMENT
- Plan Meeting or Event
- Manage Meeting or Event Project
 RISK MANAGEMENT
- Manage Risk Management Plan
 FINANCIAL MANAGEMENT
- Develop Financial Resources
- Manage Budget
- Manage Monetary Transactions
 ADMINISTRATION
- Perform Administrative Tasks
 HUMAN RESOURCES
- Manage Human Resource Plan
- Acquire Staff and Volunteers
- Train Staff and Volunteers
- Manage Workforce Relations
 STAKEHOLDER MANAGEMENT
- Manage Stakeholder Relationships
 MEETING OR EVENT DESIGN
- Design Program
- Engage Speakers and Performers
- Coordinate Food and Beverage
- Design Environment
- Manage Technical Production
- Develop Plan for Managing Movement of People
 SITE MANAGEMENT
- Select Site
- Design Site Layout
- Manage Meeting or Event Site
- Manage On-site Communications
 MARKETING
- Manage Marketing Plan
- Manage Marketing Materials
- Manage Meeting or Event Merchandise
- Promote Meeting or Event
- Contribute to Public Relations Activities
- Manage Sales Activities
 PROFESSIONALISM
- Exhibit Professional Behavior
 COMMUNICATIONS
- Conduct Business Communications
Question 3:
1. Steps in organizing and event among MICE:

Question 4:
Trends in MICE tourism in Vietnam
1. Consumer behavior trends
 Price
- Price pressure, compare with the suppliers.
- Put the epidemic clause in the contract and take advantage of yourself.
 Purchase time:
- Urgent and quickly with program and script quotes.
- It’s better if the payment schedule is closer to the departure date.
 Destination request
- Choose a secluded place, go against the crowd.
- Safe destination according to the announcement of the Covid epidemic.
 Experience requirements
- More refined, selective experience.
- Has a unique element for highlighting.
2. Product trends:
 Choose the top destination of interest
- Destination against the season
- Destinations: all in one
- Short distance, avoid flying
 Experience on the trip:
- More selective and refined
- Follow open events
- Online to offline
- Related activities increase physical and mental health.
 Shorter trip length
3. 4.0 technology application trend
 Operate smart mice
- Present the agenda graphically, save it electronically
- Car division list, room division by easy and searchable form
- Encrypt personal information
- Automatic check-in and check-out tool
 New performance technology, wowing guests
 Ready to organize events online
4. Marketing and sales trends 4.0
- Promote marketing and sales through means of communication, social medias,…
5. The trend of competing with many components and close to each other
- Competing companies that make mice, travel, events and media
- Competition between the above companies and suppliers
- Compete with organizations that make connections
- Compete with technology companies
To deal with those intensive competion, MICE companies should:
- Follow the trends above and improve companies’ quality in every sides.
- Strengthen infrastructure, services and quality standards to serve MICE tourism to
ensure environmental sustainability.Policies to develop tourism with high quality,
solid with the environment.
- Approach buyers more through the internet
- Establish Convention and Visitors Center
- After the Covid-19 epidemic is controlled, tourism demand increases again, Vietnam
needs to orient the development of the international and domestic tourism market for
MICE tourism, thereby improving competitiveness.
- Develop the specific tourism products of Vietnam
- Improve skills for organizations and staff serving MICE tourists

You might also like