ASSIGNMENT/ TUGASAN

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BBED4103
E-COMMERCE
E-DAGANG
MAY 2021 SEMESTER

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

2. Number of words : 2500 – 3000 words excluding references. /

3. Submit your assignment ONCE only in a SINGLE file. /

4. Submit your assignment ONLINE. /

5. Submission date : 12th July 2021./

6. This assignment accounts for 60% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

1
 ASSIGNMENT QUESTION

PURPOSE

The purpose of this assignment is to enhance learners’ ability to differentiate the

REQUIREMENT

Amazon's B2B and B2C services do not include auction-style sales like its competitor,
eBay. Rather, all prices are fixed prices. Amazon also competes with Google, a
company that has entered the business-to-business empire by connecting businesses
with relevant suppliers. However, while Google might provide services -- such as email,
for instance -- that Amazon does not, Amazon remains the e-commerce giant that not
only sells its wares but also enables third-party vendors to sell their products, too.
From Amazon, businesses receive help with order fulfilment, transaction processing,
cloud data storage service, advertising, and more. Amazon Supply service is a way for
businesses to purchase industrial supplies -- including office and shipping materials -
directly from Amazon. Also, Amazon offers order fulfilment, which lets businesses
delegate order packing and shipping to Amazon from any one of Amazon's warehouses
located nationwide. Through the Amazon Prime service, Amazon provides consumers
with discounted instant video and e-books as well as free shipping specials for a
monthly fee.

You are required to produce a report to answer the following questions by referring to
Amazon.

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Task – The Scope of E-Commerce 

a) Differentiate between business to business (B2B) and business to consumer (B2C)

b) Explain the business benefits of Amazon having its website.

c) Analyse the nature of e-commerce communications within Amazon.

[Total: 60 marks]

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 SOALAN TUGASAN

TUJUAN

Tujuan tugasan ini adalah untuk meningkatkan keupayaan para pelajar untuk
membezakan aktiviti-aktiviti antara e-dagang dan perdagangan tradisional.

KEPERLUAN

Perkhidmatan B2B dan B2C Amazon tidak termasuk jualan gaya lelongan seperti
pesaingnya, eBay. Sebaliknya, semua harga adalah harga tetap. Amazon juga bersaing
dengan Google, sebuah syarikat yang memasuki empayar perniagaan ke perniagaan
dengan menghubungkan perniagaan dengan pembekal yang berkaitan. Walau
bagaimanapun, sementara Google mungkin menyediakan perkhidmatan - seperti e-mel,
contohnya - yang Amazon tidak, Amazon tetap menjadi gergasi e-dagang yang bukan
sahaja menjual barang-barangnya tetapi juga membolehkan vendor pihak ketiga menjual
produk mereka juga. Dari Amazon, perniagaan menerima bantuan dengan pemenuhan
pesanan, pemprosesan transaksi, perkhidmatan penyimpanan data awan, iklan, dan
banyak lagi. Perkhidmatan pembekalan Amazon adalah cara bagi perniagaan untuk
membeli bekalan industri - termasuk pejabat dan bahan perkapalan - secara langsung
dari Amazon. Amazon menawarkan pemenuhan pesanan, yang membolehkan
perniagaan mendelegasikan pesanan pembungkusan dan penghantaran ke Amazon dari
mana-mana gudang Amazon yang terletak di seluruh negara. Melalui perkhidmatan
Amazon Prime, Amazon menyediakan pengguna dengan video dan e-buku dengan harga
diskaun serta penghantaran istimewa percuma dengan yuran bulanan.

Anda dikehendaki mengemukakan laporan untuk menjawab soalan-soalan berikut

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Tugas - Skop E- Dagang

a) Bezakan antara transaksi perniagaan ke perniagaan (B2B) dan perniagaan ke

b) Jelaskan manfaat-manfaat perniagaan Amazon yang mempunyai laman webnya

c) Analisis ciri-ciri komunikasi e-dagang dalam Amazon.

[Jumlah: 60 markah]

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 ATTACHMENT
ASSIGNMENT RUBRICS
BBED4103 E-COMMERCE / MAY 2021
Unsatisfactory/ Ma
*Q Weight/ Excellent/ Good/ Fair/ Poor/
CL Criteria/ Tidak x
N/ Pembera Cemerlang Baik Sederhana Lemah
O Kriteria memuaskan Ma
*NS t
4 3 2 1 0 rks
Introduction to Amazon 1 Very clear introduction Clear introduction of Clear but brief Vague introduction No 4
of Amazon Amazon introduction of of Amazon introduction
Amazon was given

1 1
Pengenalan kepada Amazon Pengenalan yang sangat Pengenalan yang jelas Pengenalan yang Pengenalan yang Pengenalan
jelas mengenai Amazon mengenai Amazon jelas tetapi ringkas kabur mengenai tidak diberikan
mengenai Amazon Amazon

Differentiate between B2B and B2C 4 Very clear explanation Clear explanation on Clear but brief Vague explanation No explanation
transactions within Amazon on the differences the differences explanation on the on the differences was given
between B2B and B2C between B2B and B2C differences between between B2B and
transactions within transactions within B2B and B2C B2C transactions
Amazon Amazon transactions within within Amazon
Amazon
1 1 16
Penjelasan yang sangat Penjelasan yang jelas Penjelasan yang jelas Penjelasan yang Penjelasan
jelas mengenai mengenai perbezaan tetapi ringkas kabur tentang tidak diberikan
Bezakan antara transaksi B2B dan perbezaan antara antara transaksi- mengenai perbezaan perbezaan antara
B2C dalam Amazon transaksi-transaksi B2B transaksi B2B dan B2C antara transaksi- transaksi-transaksi
dan B2C dalam Amazon dalam Amazon transaksi B2B dan B2B dan B2C dalam
B2C dalam Amazon Amazon

1 2 Explanation of the benefits of 4 Very clear explanation Clear explanation of Clear but brief Vague explanation No explanation 16
Amazon having own website of the benefits of the benefits of explanation of the of the benefits of was given
Amazon having own Amazon having own benefits of Amazon Amazon having
website website having own website own website

Penjelasan mengenai manfaat- Penjelasan yang sangat Penjelasan yang jelas Penjelasan yang jelas Penjelasan yang Penjelasan
manfaat Amazon mempunyai laman jelas tentang manfaat- tentang manfaat- tetapi ringkas kabur tentang tidak diberikan
web sendiri manfaat Amazon manfaat Amazon tentang manfaat- manfaat-manfaat
1
 mempunyai laman web mempunyai laman web manfaat Amazon Amazon mempunyai
sendiri sendiri mempunyai laman laman web sendiri
web sendiri
Analysis on the nature of e- 4 Very clear analysis on Clear analysis on the Clear but brief Vague analysis on No analysis
commerce communication within the nature of e- nature of e-commerce analysis on the the nature of e- was given.
Amazon commerce communication within nature of e- commerce
communication within Amazon. commerce communication
Amazon. communication within Amazon.
within Amazon.
1 2 16
Analisis mengenai ciri-ciri Analisis yang sangat Analisis yang jelas Analisis yang jelas Analisis yang kabur Analisis tidak
komunikasi e-dagang dalam jelas tentang ciri-ciri tentang ciri-ciri tetapi ringkas tentang ciri-ciri diberikan.
Amazon komunikasi e-dagang komunikasi e-dagang tentang ciri-ciri komunikasi e-
dalam Amazon. dalam Amazon. komunikasi e-dagang dagang dalam
dalam Amazon. Amazon.
Summary 1 All of the key points of Most of the key points Some of the key Only a few key No summary
the assignment were of the assignment points of the points of the provided.
1 2 summarised. were summarised. assignment were assignment were 4
summarised. summarised.

Ringkasan Semua isi utama tugasan Kebanyakan isi utama Sesetengah isi utama Hanya beberapa isi Tiada ringkasan
telah diringkaskan. tugasan telah tugasan telah utama tugasan telah diberikan.
diringkaskan. diringkaskan. diringkaskan.

References and citations More than 5 relevant 4-5 relevant references 2-3 relevant 1 relevant No reference
(Journal and books are references and citation and citation using APA references and reference and and citation
1 2 acceptable as references) 1 using APA format were format were given. citation using APA citation using APA were provided. 4
given. format were given. format was given.

Rujukan dan petikan (jurnal Lebih daripada 5 4-5 rujukan dan petikan 2-3 rujukan dan 1 rujukan dan Tiada rujukan
dan buku adalah diterima rujukan dan petikan mengikut format APA petikan mengikut petikan mengikut dan petikan
sebagai rujukan). mengikut format APA diberikan. format APA format APA diberikan.
diberikan. diberikan. diberikan.

Total 15 60
*QN = Question Number / *NS = Nombor Soalan