2008 Datacenter Power and Cooling

and Virtualization Trends in ASEAN

Summary Report of End-User Interviews
December, 2008

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Outline: Summary Report

• Methodology Slide 3
• Key Findings Slide 4
DATACENTER TRENDS Slide 8
• Section A: Qualification and Clarification Slide 10
• Section B: Datacenter Overview Slide 16
• Section C: Datacenter Drill Down Slide 24
• Section D: Datacenter Characteristics Slide 34
• Section E: Datacenter Power and Cooling Slide 43
• Section F: Datacenter Operations Slide 51

© 2008 IDC 2
Methodology
45 minute f-2-f survey
Sample of 405 Senior IT Managers/IT Directors and Facilities personnel
that are managing a datacenter/server-storage facility and have a
 a server room, localized, mid-tier or enterprise class datacenter

 are responsible for datacenter operations, facilities management

or/and server/systems administrator/management
 This site in operation is in the ASEAN countries
Sample excluded companies below 100 employees since we did not want
to skew the results based on very small companies who we don’t feel are
the target market for data center solutions
Drilldown during the interview around current power and cooling problems
was based on an identified site and classified using IDC’s Datacenter
Taxonomy: Server Closet, Server Room, Localized Datacenter, Mid-Tier
Datacenter or Enterprise Class Datacenter
Interviews were conducted during Sep-Oct 2008
Margin of Error = +/- 5%

© 2008 IDC 3
Key Findings
 The average age of datacenters in ASEAN is 7-9 years with Indonesia,
Philippines having some of the oldest datacenters. Interestingly they all
feel their current datacenters will last a long time but the large
proportion of “Don’t Knows” indicate uncertainty
 ASEAN end-users indicate they are generally worried about the future
of their operations, and specifically about cabling space and insufficient
raised floor space.
 In terms of their immediate short term goals - most users have
indicated looking at ways they can enhance their datacenter facility to
accommodate additional amount of servers and storage
 Slightly more than a third of the sample overall has some power and
cooling issue today, and a higher number feel the issue will become
more critical in future. Enterprise datacenters fared the best among all
datacenters
– Most ASEAN end-users feel the need to revamp/retrofit their datacenters
as well as consolidate and virtualize to address power and cooling issues

© 2008 IDC 4
Key Findings
 Despite inefficiencies in the existing datacenters we don’t see end-
users rushing to close them down, although they are building new ones.
IDC saw the maximum build-out in server rooms and localized
datacenters and server rooms led in terms of discontinuation of existing
datacenters. Some reasons for the slow rate of discontinuation seem
to be
– Since the budgets are hard to get and there seems to be some
uncertainty around the type of datacenter that should be built
– End-users fear disruption due to which they are investing in new facilities
that, once running, will help them move workloads from old to new more
seamlessly

 In terms of location of the datacenter, barring enterprise datacenter

respondents where a large majority has indicated having datacenters
located on an independent floor, most others are sharing space with the
rest of the office.
– About a fifth of the respondents claim their datacenter are tier 4 as per
uptime institutes classification. Enterprise datacenters had the biggest
chunk of these type of datacenters. Overall tier 2 followed very closely
by tier 3 were the biggest in the sample
© 2008 IDC 5
Key Findings
 Enterprise datacenters indicate having 54% of their datacenter area
covered at an average followed by mid-tier datacenters. Server rooms
and localized averaged 35% full which we believe is driven by the fact
that most of these datacenters are co-located with other office space
(slide 35) providing significant opportunity to expand as the need
grows.
 46% of the electricity, on an average, is consumed for IT purposes,
which means the rest is used for cooling and other purposes leading to
huge power overheads.
– The average load capacity is 4.9KW in server rooms and scales to
7.7KW in enterprise datacenters.
– A majority of the power & cooling costs are clubbed under administrative
or facilities budget.

 The most often noted business impacts from power and cooling issues
is increased operational costs, and most alarmingly, hardware
damaged and datacenter outages. While cooling issues is increased
operational costs, system downtime, and most alarmingly, hardware
damaged and datacenter outages
© 2008 IDC 6
Key Findings
 Power/costs spending on electricity followed by available power supply
were among the highly rated challenges overall with some differences
by each datacenter type.
– System/Server level solutions are the most sought after across all
datacenters followed by room level in enterprise and mid-tier, and rack
level in localized and server rooms

 Looking at the cost of building and running the datacenter we found the
the biggest proportion of cap-ex spending in ASEAN being the IT
hardware which is averaging to 45-50% for server/storage and
networking & comms hardware, while cost of power seems to be
among the major drivers of op-ex spending in ASEAN followed by
networking and IT maintenance costs.
 In terms of datacenter solution provider, except mid-tier datacenters
almost all others prefer using a single vendor who can help them
transform.
– It seems that end-to-end capabilities and single point of contact are key
attributes that the datacenter owners are keen to have in their providers.

© 2008 IDC 7
Datacenter Trends

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Datacenter Taxonomy
IDC Taxonomy
Server Room: A secondary computer location that usually is under IT control, often less than 500 sq ft and
has some power & cooling as well as security capabilities
Localized Data Center: May be a primary or secondary location that is usually under 1,000 sq ft requiring
badge or pin access and has some power and cooling redundancy to ensure constant temperature
Mid-Tier Data Center: Is the primary server location for an organization that is a large room, but often under
5,000 sq ft. It has superior cooling systems that are probably redundant and is probably protected by two
levels of physical and digital security
Enterprise Class Data Center: Is the primary server location for an organization. Is a very large room often
in excess of 5,000 sq ft and has advanced cooling systems, redundant power and is protected by multiple
levels of physical and digital security

Uptime Institute Classification (Used to get responses in Slide 36)

Tier 1: Basic Site Infrastructure - Has non-redundant capacity components and a single, non-redundant distribution path
serving the computer equipment. (about 28 hours downtime/year)
Tier2: Redundant Capacity components Site Infrastructure - Has redundant capacity components and a single, non-
redundant distribution path serving the computer equipment (about 22 hours downtime/year)
Tier3: Concurrently maintainable Site Infrastructure - Has redundant capacity components and multiple independent
distribution paths serving the computer equipment. Generally only one path is active (about 2 hours downtime/year)
Tier4: Fault-tolerant Site Infrastructure - Has multiple, independent physically isolated systems that each have redundant
capacity components and multiple, independent, diverse, active distribution paths simultaneously serving the computer
equipment path is active (less than 1 hour downtime/year)

© 2008 IDC 9
Section A
Qualification and
Clarification

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Qualification & Clarification:
Respondents by Number of Employees
Q. How many employees are there in your organization, countrywide?

Number of Employees Countrywide

5000-9999 10000+ 100-249

6% 5% 25%

1000-4999
26%

250-499
16%
500-999
22%

N=405

By design, the survey sample excluded companies with less than 100 employees. 59% of the
sample was in companies with more than 500 employees and 37% above 1000 employees. IDC felt
these to be the target market for datacenter solutions since the bulk of issues lie in the
complexities, inefficiencies and rising management & administration costs that impact the relatively
larger datacenters

© 2008 IDC 11
 Qualification and Clarification:
Vertical Industry
Q. What industry classification best represents your organization's principal business
activity?

Vertical Industry
Banking 4.2%
Insurance 3.2% Financial = 11%
Financial Markets 3.2%
Discrete Manufacturing 15.6%
Process Manufacturing 19.0%
Manufacturing = 39%
Construction 2.7%
Resources Industries 1.7%
Retail 6.7%
Distribution = 8%
Wholesale 1.0%
Professional Services 8.9% Professional
Personal & Other Services 4.4% Services = 13%
Transportation & Trans Services 5.9%
Infrastructure
Com m unications & Media 4.9%
Services = 15%
Utilities 3.7%
Healthcare 4.7%
Public
Education 7.4%
Services = 15%
Government 2.7%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Percent of Sample

© 2008 IDC 12
 Qualification and Clarification:
Expertise and Focus Area

Q.Which of the following do you consider to be your areas of expertise or primary focus?

Respondent Area of Expertise/Primary Focus

Close to 70% of the

Datacenter operations 70%
respondents are
focused on datacenter
Facilities Management,
operations, and over including IT Facilities
61%
half are involved in
facilities management. IT Infrastructure
75%
administrator/management
Power and cooling
challenges arise Server/Storage systems 53%
primarily in these two
operational areas. Network
54%
management/monitoring
Additionally, decision
makers are well IT Strategy and Planning 47%
represented with close
to 50% of the
Others 1%
respondents involved
in IT strategy and 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
planning. Percent of Sample
Note: Multiple response.

© 2008 IDC 13
 Qualification and Clarification:
Expertise and Focus Area – Key Tasks
Q. Which of the following tasks would you be involved in, as part of your job duties?

Respondent Area of Expertise/Primary Focus

Decisions to rebuild/retrofit/expand your datacenter 100%

Decisions on choosing partner/s to w ork w ith for any datacenter

61%
rebuild/retrofit/expansion efforts

Identifying any problems or issues around the pow ering and cooling
64%
of your IT operations

Planning the design and layout of any new datacenter to improve

52%
pow er/cooling provisioning & efficiency.

Decisions to purchase pow er and cooling equipm ent for your

43%
datacenter

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Sample
Note: Multiple response.

© 2008 IDC 14
 Qualification & Clarification:
Server & Storage Inventory
Q. How many servers does your organization have currently installed, countrywide?

Servers and Storage Currently Installed

We tried to get a
balanced mix of > 100 Server
customers in terms of 50-99 Server
12.6%
Servers
number of servers 11.9%

owned by the
respondent companies. < 24 Server
This was done in order 52.0%

to have a good 25-49 server

23.5%
proportion of large and
medium sized
customers.
Storage
>1000 TB
Manufacturing had the 100-999 TB
12.8%
5.4%
largest number of
respondents owning
more than 50 servers,
followed by education,
10-99 TB <10 TB
and banking services 27.7% 54.1%

© 2008 IDC 15
Section B
Datacenter Overview

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Datacenter Overview:
Datacenter Lifespan
Q. Thinking about your Primary Datacenter, how long has it been in operation, and how many
more years do you think your Primary Datacenter will operate before it is closed?

Current Datacenter Age and Years Left before Closure

The average
datacenter age ranges 100%
between 7-9 years in
90%
ASEAN, with 24.4% 26.1% 28.8% 28.80%
22.7%
Indonesia and 80% 39.30%
34.80%
43.40%
Philippines having the
oldest datacenters 70%
among this sample. Percent of Sample
29.9% 20.3% 31.3%
Enterprise 60% 28.3%
28.8%
datacenters are the
50% 24.4% 30.4%
oldest, with 43% of
26.4%
enterprise datacenter 40% 18.6%
owners stating they 23.9% 18.6% 23.3%
26.4%
have datacenters 30% 13.9% 13.0%
longer than 10 years. 22.0%
11.3%
20%
10.4%
Interestingly they all 12.90% 19.60%
13.0% 18.60% 19.30% 9.4%
feel their current 10%
10.40% 6.50% 8.50% 7.50%
datacenters will last a 6.50%
1.50% 2.20% 2.20% 5.10% 1.70% 3.30% 1.90%
0%
long time but the large Server Room Server Room Localized Localized Mid-Tier Mid-Tier (Future) Enterprise Enterprise

proportion of “Don’t (Current) (Redundant) (Current) (Future) (Current) (Current) (Future)

Knows” indicate less than 1 year 1 year to less than 3 years 3 years to less than 5 years
uncertainty
5 years to less than 10 years 10 years or longer Don't Know

© 2008 IDC 17
 Datacenter Overview:
Datacenter Pain-Points
Q. Which of the following do you consider to be "pain points" with respect to the operation of
your datacenter?
The uncertainty we were
Current “Pain Points” of datacenter operation inferring in the previous slide
is confirmed as in response to
the current pain-points, end-
Datacenter facility is aging 37% users indicate they are
generally worried about the
future of their operations, and
specifically about cabling
Cabling space and insufficient floor weight load 32%
space and insufficient raised
floor space.
Insufficient raised floor space in the near future 26% Cabling space among server
rooms & localized datacenters,
lack of cooling capacity in
enterprise datacenters and lack
Lack of cooling capacity in the near future 27%
of power in mid-tier
datacenters were the more
specific concerns.
Lack of electric power capacity in the near
24%
future Cramping the datacenter in-
room space with too much
Generally worried about the future operations of cabling, or other design flaws
37%
the datacenter are among the reasons end-
users are finding themselves in
0% 5% 10% 15% 20% 25% 30% 35% 40% this problem. This has been
Percent of Sam ple observed as a pain-point at a
regional level as well
© 2008 IDC 18
 Datacenter Overview:
Short-Term Plans
Q. Thinking of your datacenter is your organization considering any of the following changes
over the next 6 months or so?

Consideration Over the Next 6 Months

100% Most users have indicated
6.8%
17.3% 14.1% 17.0%
looking at ways they can
90% 21.9% enhance their datacenter
80% facility to accommodate
additional amount of servers
70%
and storage.
Percent of Sample

57.6%
60%
55.3% 63.0%
52.8% We noticed earlier that the
51.7%
50% biggest issue they will need to
resolve will be around the lack
40%
of space, power and cooling
30% issues, which could mean
20.3%
20% 12.8% 10.9% 15.1% rationalizing the IT through
10.9% consolidation or else
10%
14.6% 15.4% 15.3% 15.1% revamping the current design.
12.0%
0% We believe a lot of the
Overall Server Room Localized Mid-Tier Enterprise immediate issues are around
(N=405) (N=201) Datacenter Datacenter Datacenter
(N=92) (N=59) (N=53)
revamping the power and
None cooling provisioning and
efficiency
Enhance - in any way - your datacenter facility to accommodate greater amount of servers,
storage, better cooling design
Refurbshing or retrofitting your datacenter facility to improve Cooling

Refurbshing or retrofitting your datacenter facility to improve power provisioning

© 2008 IDC 19
 Datacenter Overview:
Are there Power & Cooling Issues?
Q. How would you classify Power and Cooling issues or challenges for the datacenter/s that
your organization has? Today and in FUTURE

Of the respondents who

said “NO issues Current & Future Power and Cooling Issues by Type of Facility
currently” we asked a 100%

follow-up question on 90% 19% 19%

weather they have had 22%
27% 26% 27% 24% 24%

power & cooling issues in 80% 6% 4%

the past that they have 70%

8%
5% 5% 9% 6% 8% 9%
7%
since attended to - and 7% 7% 2% 7%
10%
30% of them said yes – 60%
8%

primarily from localized 50%

and server room
datacenters. 40%

68% 68%
65%
Generally more 30% 63%
58%
62%
58%
62%

respondents feel the 20%

power and cooling issues
will increase in the future, 10%

except the enterprise 0%

customers in Philippines, Server Room
(Current)
Server Room
(Future)
Localized
(Current)
Localized
(Future)
Mid-Tier
(Current)
Mid-Tier
(Future)
Enterprise
(Current)
Enterprise
(Future)
Singapore and Thailand.
No Power and/or Cooling Issues Issues with Power
Issues with Cooling Issues with both Power & Cooling

© 2008 IDC 20
 Datacenter Overview:
Addressing Power & Cooling Issues
Q. What is your organization doing - or planning to do - to address any power and/or cooling
issues in your datacenter/s?

Solutions to Resolve Power and Cooling Issues Most ASEAN end-users feel
the need to revamp/retrofit
their datacenters as well as
100%
8.6% 12.1%
4.5%
10.0% consolidate and virtualize
90% to address power and
80% 29.5%
23.3%
36.0% cooling issues.
32.3%
70% 35.4% Enterprise and server room
Percent of Sample

60% respondents indicate the

most interest in
50%
40.9% 43.3% consolidation versus other
33.8%
40% 24.2% 48.0% respondents with other
30% datacenter types.
20% 13.6%
15.2% 9.1% Observing by country
10%
20.0% 8.0% Singapore and Philippines
15.9%
11.6% 13.1%
3.3% 8.0% have majority respondents
0%
indicating consolidation as
Overall (N=198) Server Room Localized Mid-Tier Enterprise
(N=99) Datacenter Datacenter Datacenter the solution while other
(N=44) (N=30) (N=25) countries are more keen on
other - specify
attacking the design issues
consolidating and/or virtualizing efforts within the datacenter/s to reduce overall power that can resolve the cooling
consumption and power issues
revamping or retrofitting the datacenter/s to address both power and cooling issues

revamping or retrofitting the datacenter/s to address cooling issues or problems

revamping or retrofitting the datacenter/s to address power issues or problems

© 2008 IDC 21
 Datacenter Overview:
The “Green” objective
Q. Which of the following best describes your organization's current situation with respect to
making your datacenter operations more "green" or more environmentally friendly?

Current Situation in Making Datacenter more Green More than half of the
100% 1.2% 2.6% 2.5% 3.1%
respondents are still
1.8% 0.0% 4.3%
3.5%
1.8%
3.9%
0.0%
2.5% 3.1%
3.1% 8.7%
seeking answers to how
90% 4.7% 9.2% 10.0% 3.1%
8.2%
3.1% 4.3% to make their datacenters
80%
14.5% 15.0% 12.5% 13.0% more green.
70% 14.6%
15% have started to
Percent of Sample

6.6% 12.5%
15.0% 17.4%
60% 8.2%
invest in smarter
50% 7.5%
8.7% software tools while 8%
40% each are measuring
30% 63.2% 59.4%
/assessing datacenters
56.1%
47.5% 43.5%
and being more energy
20%
efficient by design.
10%
Enterprise datacenters
0%
Overall (N=171) Server Room Localized Mid-Tier Enterprise
are also buying more
(N=76) Datacenter Datacenter Datacenter energy efficient
(N=40) (N=32) (N=23)
Other - specify technology, apart from
Putting together an overall Corporate Social Responsibility policy of which green is an integral part
Know what we need and have started work having the most number
Invest in Smarter Software Tools
Become more efficient by buying more energy efficient servers/storage/networking
of respondents who
Trying to be more energy efficient by design
Know what we need and have started re-desinging our datacenter to remove design faults
know what they need and
Started by measuring and assessing our datacenter have started work.
Trying to find out the best way we can become more "green"

© 2008 IDC 22
 Datacenter Overview:
The “Green” objective
Q. If your organization were to seek outside help in making your datacenter more "green" -
which vendor do you think would be best suited to help you?

Which Vendor Best Suited to help to Build Green Datacenter

100%
7.5% 6.3% 4.3%
8.8% 11.8%
90% 1.2% 5.0% 6.3% 8.7% IBM, HP and Dell are
3.5%
5.3%
2.6%
5.3% 7.5%
3.1% 4.3% closely tied for the top spot
6.3%
80%
3.1%
in enterprise datacenters,
15.2%
70%
14.5%
17.5% 26.1%
while IBM seem to be
taking the lead in mid-tier
Percent of Sample

2.3% 1.3%
60% 2.5%
and localized datacenter
4.3%
50% 46.9% respondents.
34.5% 32.9%
32.5%
40% 26.1% Surprisingly Sun that has a
very strong market share in
30%
ASEAN doesn’t come up as
20% choice, and nor do the
31.6%
29.2% 27.5% 28.1% 26.1% power and cooling vendors
10%
like Emerson and APC
0% figure very high in the
Overall Server Room Localized Mid-Tier Enterprise responses.
(N=171) (N=76) Datacenter Datacenter Datacenter
(N=40) (N=32) (N=23)

Hewlett Packard/EYP IBM Sun Microsystems Dell

APC/MGE Liebert/Emerson Other Don't Know

© 2008 IDC 23
Section C
Datacenter Drilldown:
Current and Future Build Outs and Discontinues

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Datacenter Taxonomy
Server Room: A secondary computer location that usually is under IT
control, often less than 500 sq ft and has some power & cooling as well as
security capabilities
Localized Data Center: May be a primary or secondary location that is
usually under 1,000 sq ft requiring badge or pin access and has some power
and cooling redundancy to ensure constant temperature
Mid-Tier Data Center: Is the primary server location for an organization that
is a large room, but often under 5,000 sq ft. It has superior cooling systems
that are probably redundant and is probably protected by two levels of
physical and digital security
Enterprise Class Data Center: Is the primary server location for an
organization. Is a very large room often in excess of 5,000 sq ft and has
advanced cooling systems, redundant power and is protected by multiple
levels of physical and digital security

© 2008 IDC 25
 Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

Number of Datacenter and Server Facilities with Customers

About 13% of the having “Enterprise” as the highest Datacenter Type
respondents,
accounting for 30% of 100% 0.5%
2.8% 1.9% 1.9% 5.7% 1.9%
2.4% 5.7%
the servers installed 90% 9.4%
9.4%
9.4% 20.8%
3.8% 11.3%
within the sample, have
80%
68 enterprise class 14.2%
18.9% 13.2%

Percent of Sample
70% 28.3%
datacenters along with
a number of server 60% 13.2%
rooms (220), localized 50% 43.9% 37.7%
(100) and mid-tier (36)
40% 77.4%
datacenters. 50% of 32.1%

these end-users have 30% 56.6%

more than 1000 20%

30.2%
employees and 43% 10%
26.9%
20.8%
with more than 100
0%
servers Overall Server Room Localized Mid-Tier Enterprise
Datacenter Datacenter Class
Datacenter

None One Two 3 to 5 6 to 10 11 to 25 Over 25

© 2008 IDC 26
Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your
organization plan to build or close over the next 3-5 years?

Plan to Build New & Close Existing Datacenter by Customers

“Enterprise” as the highest Datacenter Type

Enterprise datacenter
Overall 48 10
respondents in ASEAN
indicate opening 12.3% new
datacenters as against Server Room 21 2
closing only 2.4% existing
ones in the next 3-5 years.
Localized 13 3
The demand for scale, DR
and inadequacy of existing
New
datacenters seem to be Mid-Tier 7
Discontinue
driving the additional build-
out of datacenters in
Enterprise 7 5
ASEAN
0 10 20 30 40 50 60
No of Datacenters

© 2008 IDC 27
 Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

Number of Datacenter and Server Facilities with Customers

having “Mid-Tier” as the highest Datacenter Type
14% of the respondents
accounting for 37% of 100% 3.4%
5.1% 3.4%
the servers installed 90%
8.5% 1.7% 6.8%
10.2% 11.9%
reported having 92 mid- 11.9%
80% 22.0%
tier datacenters along 14.1%

Percent of Sample
with 176 localized and 70%

143 server rooms. 60% 18.6%

40.7%

50%
Dominated by 49.2%
manufacturing, financial 40% 78.0%
28.8%
services and distribution 30%
segments, more than 20% 40.7%
half of these 10% 20.3% 20.3%
respondents have more
0%
than 1000 employees. Overall Server Room Localized Mid-Tier
Datacenter Datacenter

None One Two 3 to 5 6 to 10 11 to 25 Over 25

© 2008 IDC 28
 Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization
plan to build or close over the next 3-5 years?

Plan to Build New & Close Existing Datacenter by Customers

having “Mid-Tier” as the highest Datacenter Type
Mid-tier datacenter
owners are indicating to
discontinue 7% of the Overall 55 27
existing datacenters,
and introduce 13% new
ones in the next 3-5 Server Room 23 11
years.
This seems to be driven Localized 22 7
by the revamp/refurbish
as well as consolidation
needs (see slide 21) of New
Mid-Tier 8 9
end-users. Discontinue

The discontinuation of
Enterprise 2
midrange are especially
high.
0 10 20 30 40 50 60 70 80
No of Datacenters

© 2008 IDC 29
 Datacenter Drilldown:
Current Number of Datacenters
Q.How many of each of the following currently operate today within your organization?

Number of Datacenter and Server Facilities with Customers

23% of the sample has having “Localized” as the highest Datacenter Type
reported to have 280
“Localized” infrastructure 100%
2.7% 2.2% 3.3%
facility as their primary 90%
12.0%
13.6% 15.2%
datacenter along with a 80%
host of server rooms 16.3% 17.4%
70% 15.2%

Percent of Sample
(329).
60%
37% of the sample has
50%
more than 1000 35.9%
employees, and a 40% 49.5%
majority came from 30% 63.0%
manufacturing and public 20%
sector segment 28.3%
10%
14.1%
0%
Overall Server Room Localized Datacenter

None One Two 3 to 5 6 to 10 11 to 25 Over 25

© 2008 IDC 30
 Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your organization
plan to build or close over the next 3-5 years?

Plan to Build New & Close Existing Datacenter by Customers

Localized datacenter having “Localized” as the highest Datacenter Type
owners are again not too
keen to discontinue too
Overall 124 33
many datacenters, but are
definitely planning to add
a fifth more datacenters Server Room 69 15
in 3-5 years.
IDC feels these are Localized 46 18
companies that these are
companies that are New
Mid-Tier 8
growing very rapidly, Discontinue
which is reflected in their
need to grow their Enterprise 1
datacenters
0 20 40 60 80 100 120 140 160
No of Datacenters

© 2008 IDC 31
 Datacenter Drilldown:
Current Number of Datacenters
Q. How many of each of the following currently operate today within your organization?

Number of Datacenter and Server Facilities with Customers

49% of the respondents having “Server Room” as the highest Datacenter Type
representing 21%
servers installed are
indicating as having 833 100% 3.0%
server rooms 7.5%
90%
5.5%
Two main reasons drive such 80% 12.4%
infrastructure/datacenter

Percent of Sample
70%
facilities 9.0%
60%
1) The many remote offices
distributed across the 50%
country due to its vast 40%
geographic expanse
30% 62.7%
2) The scale and maturity of
20%
customers have
restricted them to build 10%
just-enough capacity in
0%
the past Server Room

None One Two 3 to 5 6 to 10 11 to 25 Over 25

© 2008 IDC 32
 Datacenter Drilldown:
Discontinue/New Build
Q. How many of each of the following types (or levels) of datacenters does your
organization plan to build or close over the next 3-5 years?

Plan to Build New Datacenter by Customers

There seems to be a lot of having “Server Room” as the highest Datacenter Type
activity in this segment in
terms of discontinuations and Overall 189 108
planning of new datacenters.
IDC thinks a number of small
companies are migrating Server Room 157 108
from closets to server rooms
appreciating the need to have
more formal IT than a stack of Localized 23

boxes.
New
This is again a reflection of Mid-Tier 6
fast growing companies in a Discontinue
rapidly expanding economy.
Enterprise 3

0 50 100 150 200 250 300

No of Datacenters

© 2008 IDC 33
Section D
Datacenter Characteristics:
Size, Capacity, Utilization

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Datacenter Overview:
Location
Q. Thinking about your datacenter , is it shared/standalone?

Location of the Datacenter

100%

Barring enterprise 90%

datacenter respondents 80%
where a large majority has 70%
indicated having
datacenters located on an 60%
independent floor, most 50%
others are sharing space 40%
with the rest of the office.
30%
Malaysia and Thailand 20%
have the highest number
of respondents indicating 10%
datacenters on standalone 0%
plots. Overall Server Room Localized Mid-Tier Enterprise

Standalone on an independent plot of land - away from other parts of your

organization
Standalone on its own floor or in its own building

Sharing space with other functions in your organization

Note: Multiple response.

© 2008 IDC 35
 Datacenter Characteristics:
Classification
Q. Datacenters are categorized - by the US-based Uptime Institute - into 4 tiers, depending on
the amount of downtime they experience...which of the following tiers best describes your
datacenter?

Datacenter as Per the “Uptime Institute” Classification

100%
13.0% 15.3%
90% 19.0% 18.9%

34.0%
80%
Tier 4
22.8%
70% 24.9% 28.8%
26.4%
Percent of Sample

Tier 3
60%
Tier 2
50%
35.8%
22.9% 37.0% Tier 1
40% 28.1% 33.9%

30%

20%
33.3% 26.4%
26.4% 27.2%
10% 22.0%

3.8%
0%
Overall (N=405) Server Room Localized Mid-Tier Datacenter Enterprise
(N=201) Datacenter (N=92) (N=59) Datacenter (N=53)

34% of enterprise datacenter owners have facilities that classify under the tier 4 ranking by the uptime
institute. Surprisingly server rooms have tier 4 datacenters that are second to enterprise datacenters.
© 2008 IDC 36
 Datacenter Characteristics:
Redundancy
Q. Is your primary datacenter backed up by a redundant site?

Is the Primary Datacenter Backed-up by a Redundant Site

100%
The redundancy levels are
90% 18.8%
26.1% generally maintained well
32.2% 30.0%
80% 40.8% across all types of
datacenters and interesting
70% to see mid-tier having the
Percent of Sample

60%
highest percentage of
redundancy, while server
50% rooms have the lowest.
40% 81.3% IDC feels that some of
73.9%
67.8% 70.0% these datacenters may not
30% 59.2%
be fully redundant and end-
20% users could be including
data redundancy in the
10%
responses.
0%
Overall Server Room Localized Mid-Tier Enterprise
(N=171) (N=76) Datacenter Datacenter Datacenter
(N=40) (N=32) (N=23)

Yes No

© 2008 IDC 37
 Datacenter Characteristics:
Sq. feet and Floor Space Occupied
Q. On average, what percent of floor space is currently being used in the following:

According to the survey,

Floor Space Utilization by Type of Facility
roughly 35-54% of the
available floor space is Avg. Sq ft Average %
actually utilized in all IT Server Room 39.8% 11.4% 11.9% 14.9% 21.9% 35%
installations.
154 Sq ft
IDC believes that the lower
utilization in server room Localized
37.0% 10.9% 12.0% 8.7% 31.5% 32%
and localized datacenter is Datacenter
driven by the fact that most 418 Sq ft
of these datacenters are co-
Mid-tier
located with other office 28.8% 15.3% 16.9% 15.3% 23.7% 42%
Datacenter
space (slide 35) providing
2160 Sq ft
the opportunity to expand as
the need grows.This is Enterprise
11.3% 17.0% 17.0% 20.8% 34.0% 54%
probably prompting them to Datacenter
put a lower utilization 3735 Sq ft
percentage.
0% 20% 40% 60% 80% 100%
Percent of Sample

<25% 25% -49% 50% -74% 75% + Don't know

© 2008 IDC 38
 Datacenter Characteristics:
UPS Capacity
Q. What is the total UPS (uninterruptible power supply) capacity for your Primary Datacenter?
- Primary & Redundant UPS capacity

UPS Capacity by Primary & Redundant Facility

The average UPS
capacity is 100%
7.5% 7.0% 8.7% 8.7% 11.3%
1.5% 11.9% 13.6% 15.1%
relatively smaller in 90%
1.5%
2.5% 2.5%
4.5% 5.4% 4.3%
5.5% 4.3% 3.4% 3.4%
ASEAN but it is 80%
4.3% 5.1% 5.1% 11.3%
9.4%
9.8% 3.8%
commensurate with 22.4%
20.4% 12.0%
13.6% 10.2% 1.9%
70%
the smaller scale
Percent of Sample 18.9% 22.6%
infrastructure. 60% 28.3%
27.2%

26% of enterprise 50%

37.3% 37.3%
18.9%
datacenters and 40% 22.6%

15% of mid-tiers 30% 60.7% 64.2%

respondents have 44.6%
20% 42.4%
average UPS 28.8% 30.5% 30.2% 34.0%
capacity over 10%

250KW with very 0%

close redundancy. Server Room Server Room Localized Localized Mid-Tier Mid-Tier Enterprise Enterprise
(Primary) (Redundant) (Primary) (Redundant) (Primary) (Redundant) (Primary) (Redundant)

below 50 KW 50-100 KW 101-150 KW 151-250KW 250+KW more than 500KW

© 2008 IDC 39
 Datacenter Characteristics:
Average Load Capacity per Rack
Q. What is the average load capacity per rack within your Primary datacenter?

Average Load Capacity per Rack in The Datacenter

100% The average load
9.0%
90%
15.6% 16.3%
22.0%
capacity is 4.9KW in
4.0%
5.2% 32.1% server rooms and
80% 10.9% 7.6%
scales to 7.7KW in
10.4% 6.5% 8.5%
70% enterprise datacenters.
1.9%
Percent of Sample

22.9% 10.2%
60% 21.2%
17.4%
15.1% 32% of the enterprise
50%
and 22% of the mid-tier
22.0%
datacenter customers
40% 20.8%
replied as having the
30% average load capacity
53.2% 52.2%
47.7% per rack at more than
20% 37.3%
30.2% 10KW, which explains
10% why blade penetration is
0% among the higher side
Overall Server Room Localized Mid-Tier Enterprise in the region in ASEAN.
(N=405) (N=201) Datacenter Datacenter Datacenter
(N=92) (N=59) (N=53)

2-3KW 4-5KW 6-8KW 9-10KW 10+ KW

© 2008 IDC 40
 Datacenter Characteristics:
Power Utilization
Q. What percentage of the power coming into the datacenter is used to power IT equipment (as
opposed to non-IT equipment, like air conditioning, etc..)?

Power Utilized by IT vs Other Equipment in Datacenter

46% of the electricity,
100%
14.3% 13.0%
8.5% 7.5% on an average, is
90% 18.4%
consumed for IT
80%
18.5%
22.0%
28.3%
purposes, which means
20.2%
18.4% the rest is used for
70%
cooling and other
Percent of Sample

60% 13.6% 10.0%

15.2% 18.6% purposes leading to
18.9%
50% huge power overheads.
14.3% 14.9% 16.3% 11.9%
40% 11.3% The situations worsens
30% 15.6% 13.9%
16.3% 9.4%
as we go from
25.4% enterprise to server
20%
rooms.
22.0% 24.4% 20.7% 24.5%
10%
13.6% Its interesting to see the
0%
many “don’t knows”
Overall Server Room Localized Mid-Tier Enterprise
(N=405) (N=201) Datacenter Datacenter Datacenter showing both
(N=92) (N=59) (N=53) ignorance and
less than 33% 33% - 42% incapability to advance.
43% - 50% 51% - 63%
more than 63% No data available or do not know

© 2008 IDC 41
 Datacenter Characteristics:
Who Pays The Bill
Q. In general, which budget within your company pays for the electric (power) costs
associated with your Primary Datacenter?

Budget of Datacenter Electric Costs by Primary Facility

100% 3.0% 3.5% 2.2% 0.0%

5.1% 5.7%
It seems that the power
3.5%
4.0%
2.0%
3.0%
4.3%
3.4% 5.7% and cooling costs are
90% 6.5%
3.8% Other paid under the
80%
28.8%
administrative/corporate
70%
33.1% 38.8%
25.0%
30.2% Costs are part of budget rather that IT,
Building
Lease/Rent
which could be why
Percent of Sample

60%
Chargeback
respondents don’t see
50% 23.9% 25.4% across Lines of any power and cooling
Business
21.2% 16.9% issues. Of course
28.3%
40% Administrative/C
orporate Budget
ignorance could be
30% prevailing even in the
Facilities Budget higher-end enterprises
20%
35.3% 35.8% 38.0% 37.3% where IT does own the
26.4%
10%
IT Organization
budget, since they are
Budget probably not being
0%
Overall Server Room Localized Mid-Tier Enterprise mandated to measure
(N=405) (N=201) Datacenter
(N=92)
Datacenter
(N=59)
Datacenter
(N=53)
and control it – thus far

© 2008 IDC 42
Section E
Datacenter Power and Cooling
Impact, Challenges and Resolves

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Datacenter Power and Cooling:
Impact of Current Inefficient Power System
Q.Has your organization experienced any of the following business impacts from issues or
challenges related to power of your datacenter?

Business Impact Related to Power Issues by Primary Facility

The most often noted
business impacts from
power issues is increased 49%
Increased Operational
operational costs, and most Costs
Overall
alarmingly, hardware 43%
damaged and datacenter Hardware Damaged

outages. Enterprise
37%
Server or Storage
Smaller sites are more likely Downtime
to believe that there are 32% Mid-Tier
fewer business impacts Datacenter Outage
from power and cooling
issues compared to Constrained 31%
Localized
deployment of new
datacenters. This is a servers/systems
challenge for vendors 30%
Lowered Customer
looking to sell into this Satisfaction Server Room

market and will require a

22%
clear articulation of the Loss of Revenue
business costs from power
and cooling issues. 0% 10% 20% 30% 40% 50% 60% 70%

Percent of Sample

© 2008 IDC 44
 Datacenter Power and Cooling:
Impact of Current Inefficient Cooling System
Q.Has your organization experienced any of the following business impacts from issues or
challenges related to cooling of your datacenter?

Business Impact Related to Cooling Issues by Primary Facility

The major business impact
from cooling issues is
increased operational costs, 45%
system downtime, and most Increased Operational
Costs
alarmingly, hardware Overall

damaged and datacenter

39%
outages. Server or Storage
Enterprise
Downtime
Smaller sites are more likely
to believe that there are
33%
fewer business impacts Mid-Tier
Hardware Damaged
from power and cooling
issues compared to
datacenters. This is a 31% Localized

challenge for vendors Datacenter Outage

looking to sell into this

market and will require a 26%
Server Room

clear articulation of the Constrained deployment of

new servers/systems
business costs from power
and cooling issues.
0% 10% 20% 30% 40% 50% 60%

Percent of Sample

© 2008 IDC 45
 Datacenter Power and Cooling:
Challenges with respect to Power and Cooling
Q.On a scale of 1-10 (where 1=Not a Challenge and 10=Extremely Challenging), please rate each of
the following issues in terms of the challenge they present to your organization in powering and
cooling your datacenter/s..

Challenges in Power & Cooling Existing Datacenters

Power/costs spending on
Floor/RACK Space/density electricity followed by
available power supply
were among the highly
rated challenges overall
High Density Systems installed (such as 5
Blades/Small form factor rack servers)
Power Costs/Spending with some differences by
each datacenter type.
Enterprise datacenters
brought up electricity
costs and lack of
4 environment mgt tools
Mid-tier find available
Lack of Air Flow Available Power Supply
power supply, outdated
Power equipment and
cost as challenges.
Localized & server rooms
find lack of management
Lack of Envoirnment Monitor and Mgt Inadequate/Outdated Power Equipment and monitoring tools as a
tools such as UPS, PDUs, Generators, etc
challenge apart from
inadequate power
equipment

Enterprise Mid-Tier Localized Server Room

© 2008 IDC 46
Datacenter Power and Cooling:
Preferred Solutions
Q. On a scale of 1-10 (where 1=Not likely at all and and 10=Extremely likely), please rate
how likely you are to implement the following solutions that would help improve the power and
cooling functions within your datacenter/s..

Solution for Improving Power & Cooling Functions

6 System/Server Level Solutions System/Server level
solutions are the most
sought after across all
datacenters followed by
room level in enterprise
and mid-tier, and rack
5 level in localized and
server rooms.
While consulting is
brought-up in the context
Consulting Solutions Rack-level Solutions
of outsourcing by most,
4 localized datacenters are
considering using
services to re-architect
their datacenters to build
Enterprise a more efficient facility
Mid-Tier The following slide
shows a breakdown of
Localized the actual services within
each of these.
Server Room
Room-level Solutions

© 2008 IDC 47
 Datacenter Power and Cooling:
Preferred Specific Solutions
Q. Which of the following actions would your organization take - or consider taking?

Likelihood of the Following Solutions Implementation

Server consolidation/Server Virtualization/Reduce number of
installed servers
System level Solution
Install more energy efficient servers

Use power management software

Install supplemental rack cooling

Enterprise

Reduce/Clean up Cabling in the rack to improve airflow Mid-Tier

Rack level Solution
Racks with high percent open area doors ---> improve air flow Localized

Server Room
Use Fans to improve air flow

Implement Hot/cold aisle rack configuration

Increase the size of the datacenter footprint

Room level Solution
Bring additional Power to the datacenter from utility company

Clean out cables in raised floor to improve air-flow

Outsource Datacenter operations

Use a collocation or hosting facility Consulting Services

Use Datacenter Engineering and Design Services to assess and
rearchitect the datacenter

© 2008 IDC 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 48
 Datacenter Power and Cooling:
“Power” Vendor Mindshare
Q. Which vendor primarily comes to mind when you think about power solutions for datacenters?

“Power” Vendor Mindshare by Primary Facility

35%

30%

25%
Percent of Sample

20%

15%

10%

5%

0%
Overall Server Room Localized Datacenter Mid-Tier Datacenter Enterprise Class
Datacenter

Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know

APC/MGE seems to be enjoying the most recall in ASEAN, when it comes to vendors providing power
solutions across all but mid-tier datacenter category where 32% respondents choose IBM. HP is a close
third overall with customers in mid-tier, enterprise and server rooms. Emerson surprisingly finds very little
recall across almost all types of datacenters.
© 2008 IDC 49
 Datacenter Power and Cooling:
“Cooling” Vendor Mindshare
Q. Which vendor primarily comes to mind when you think about cooling solutions for
datacenters?

“Cooling” Vendor Mindshare by Primary Facility

35%

30%

25%
Percent of Sample

20%

15%

10%

5%

0%
Overall Server Room Localized Datacenter Mid-Tier Datacenter Enterprise Class
Datacenter

Hewlett Packard IBM Sun Microsystems Dell APC/MGE Liebert/Emerson Eaton/Powerware Other Don't know

It seems the visibility of vendors providing cooling solutions is not too strong among the datacenter
operatives, although there maybe a facilities/maintenance department that knows better. Of the vendors
that got called out APC and IBM again have the most recall although IBM doesn’t really sell its own cooling
equipment but has site services that help design and procure cooling systems.
© 2008 IDC 50
Section F
Datacenter Operations
Spending & Solution Partner

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
 Datacenter Operations:
Cap-ex Spending on Datacenter
Q. What was the capital-expenditure (Cap-ex) involved in building your primary datacenter?
If we take away the 9% enterprise
datacenter users who have
Capital Expenditure in Building your Datacenter indicated spending between
100% 1.2%
0.6% 1.3% 3.1%
5-10MUS$, the average
1.8% 2.6%
2.3% 2.6%
15.0%
3.1% 8.7% spend is in the range of 500-
90% 9.4%
15.6% 8.7% 600K for mid-tier and
80% 4.3% enterprise datacenters, and
32.9% 300K for localized and server
27.5% 13.0%
70% 32.7% rooms.
Percent of Sample

60% 37.5% IDC believes there are a few

50%
reasons for the lower
34.8% average spend in ASEAN
40% (see next slide).
30% 60.5% 57.5% 1. The datacenter is either co-
52.0%
located with rest of the office
20% 40.6%
30.4%
or in a rented space thereby
10% reducing the realty cost
burden
0%
Overall Server Room Localized Mid-Tier Enterprise 2. The size and scale of
(N=171) (N=76) Datacenter Datacenter Datacenter datacenters in ASEAN, are
(N=40) (N=32) (N=23) not too big which probably
Less than US$250,000 US$250,000 to less than US$500,000 has an impact on the
US$500,000 to less than US$1 million US$1 million to less than US$2 million sophistication of the
US$2 million to less than US$3 million US$3 million to less than US$5 million facilities. After all the
US$5 million to less than US$10 million average age is between 7-9
years (slide 17)
© 2008 IDC 52
 Datacenter Operations:
Breakdown of Cap-ex Spending on Datacenter
Q. For the capital expenditure spent on building your datacenter, can you please provide
a % breakdown of that spending for the following categories..
The biggest proportion of cap-
Capital Expenditure Breakdown ex spending in ASEAN is the IT
100%
portion which is averaging to
2%
5% 6% 5% 5%
5% 45-50% for server/storage and
4% 4% 4%
90% 4%
3%
4% 4% 5%
5% networking & comms.
hardware.
80% 13.0% 14.0% 12.0% 12.0% 17.0%
20% of the expense is spread
Percent of Sample

70% across building

60%
design/construction and
34.0%
36.0%
35.0% 33.0% 30.0% mechanical/electrical services
50% & cabling equipment etc. The
third biggest category is
40%
9.0% 9.0% 11.0%
generators and UPS, with air
10.0%
30% 11.0% conditioning at 7-8%.
7.0% 7.0%
7.0% 7.0%
20% 2.0% 8.0% 2.0% 3.0%
3.0% It does seem like a lot of these
9.0% 2.0% 9.0% 9.0% 9.0% datacenters are IT heavy due to
10% 9.0% a lot of emerging economies
11.0% 13.0% 13.0% 11.0%
6.0% that have a significant
0%
hardware spend, so when we
Overall Server Room Localized Mid-Tier Enterprise
(N=125) (N=29) (N=51) (N=25) (N=20)
look at Singapore we find
Building Design/Construction Mechanical/Electrical services, Cabling & Equip
building,maintenance/cabling
Chilled water plant Construction Air Conditioning units at 31% of the overall cap-ex
Generators/UPS Servers/Storage (HW and OS, Infra SW) which is more in line with the
Networking & Comms Hardware
Raised floor/artifical ceiling
Fire Services & Physical Security
Other Facility Equipment
more developed markets

© 2008 IDC 53
 Datacenter Operations:
Op-ex Spending on Datacenter
Q. Generally speaking, what is the operational-expense (op-ex) for your primary datacenter -
per month? - In-house

Estimated Monthly Operational Expense

100% 0.6%
1.3% 1.4% 2.7% 3.4%
2.5% 4.3% 2.7% 3.4%
4.5% The average operational
8.2% 5.7% 3.4%
90% 10.8% 9.1% expense is between US$38-
80%
8.2% 2.7% 13.8% 120K per month, with mid-
24.3% 22.7% tier datacenters having the
70% 10.3%
25.9%
24.3% highest op-ex average at
Percent of Sample

60% US$121K, while enterprise

24.1% have an unusually low
50%
36.4% average of US$78K only,
40% which is close to the
30%
64.3% US$70K that localized
56.8%
53.2% datacenters have.
20% 41.4%
27.3% Looking at the next slide it
10%
seems the mid-tier and
0% localized have higher
Overall Server Room Localized Mid-Tier Enterprise electrical costs as
(N=158) (N=70) Datacenter Datacenter Datacenter compared to enterprise
(N=37) (N=29) (N=22)
datacenters which is
Less than US$25,000 US$25,000 to less than US$50,000
driving the higher op-ex
US$50,000 to less than US$150,000 US$150,000 to less than US$300,000
US$300,000 to less than US$500,000 US$500,000 to less than US$750,000
US$750,000 to less than US$1 million

© 2008 IDC 54
 Datacenter Operations:
Breakdown of Op-ex Spending on Datacenter
Q. For the operational expenditure spent on building your datacenter, can you please provide a
% breakdown of that spending for the following categories..

Operational Expenditure Breakdown IT equipment and cooling

power consumption seems
100%
7% 6% 7% 7% 8% to be among the major
90% 5% 5% 4% 3%
6% drivers of op-ex spending
11% 13% 11% 10%
8%
in ASEAN followed by
80% 4.8% networking and IT
7.3% 7.5%
7.1% 8.0% 6.1% maintenance costs.
Percent of Sample

70%
7.9% 7.8% 7.1% 5.9%
9.3% Enterprise datacenters
60% 9.6% 10.4%
9.7% 9.7% generally seem more
10.6%
50% balanced while mid-tier and
12.2% 13.9% 9.8% 12.5%
12.3%
localized seem to have
40% energy cost issues that
8.3% 7.1% 10.4%
16.9%
30% 7.6% need to be addressed.
9.3%
11.0% 12.2%
20%
9.1% IDC believes there is a
good opportunity for
26.0%
10% 21.0% 19.0%
24.0%
19.0% datacenter solution
vendors to engage ASEAN
0% customers in making their
Overall Server Room Localized Mid-Tier Enterprise datacenters more efficient
(N=171) (N=76) (n=40) (N=32) (N=23)
from a power and cooling
Direct IT electrical cost (IT systems & lighting etc) Cooling electrical costs (cooling system only)
Cooling maintanence costs Networking cost perspective
Labor cost Datacenter faciltiy rent or leasing cost
UPS/Generator maintanence costs IT maintanence costs (ex labor costs)
IT maintanence costs (If outsourced) Other facility overhead costs

© 2008 IDC 55
 Datacenter Operations:
Preferred Partner
Q. If your organization were to transform its datacenter (ie, build a next generation
datacenter), would you prefer to...

Preferred Partner for Datacenter Transformation

100% 4.2% 4.5% 1.1%
1.1% 1.9%
1.9%
Except mid-tier
1.0% 0.5% 3.3% 10.2%
90%
3.7% 3.5% 4.3% 5.7% datacenters almost all
6.4% 7.0% 1.7%
3.4%
3.4% 11.3% others prefer using a
19.6%
80% single vendor who can
23.5% 18.6% 13.2% help them transform.
70% 29.4%
Percent of Sample

However, almost a quarter

60%
30.4% in others and a third in
50% 28.3% mid-tier prefer working
26.7% 33.9%
40%
22.4% with vendors by domain.
We reckon this is driven
30% from the critical power and
20% 40.2% 37.7%
cooling issues that are
34.6% 32.8% 28.8% driving the op-ex for many
10%
customers in ASEAN.
0%
Overall Server Room Localized Mid-Tier Enterprise
Server rooms, localized
(N=405) (N=201) Datacenter Datacenter Datacenter and mid-tier datacenters
Don't Know (N=92) (N=59) (N=53) also prefer local
Others
consultants which is
perhaps driven by the
Work with vendors who do not have their own equipment such that we do not lock ourselves in. we prefer service
companies that offer best-of-breed solutions
flexibility offered by these
Work with the new breed of consultants who understand how to build the next generation datacenter local consultants
Work with local consultants who understand your needs better rather than big named vendors

Talk to experts in different areas, like IT or power or cooling design/layout..since you don’t think one vendor can do it all

Use one major vendor to be your key consultant in helping you transform
© 2008 IDC 56
 Datacenter Operations:
Current Engagement
Q. Can you tell us if your organization is currently working with an outside party on...

Currently Working with any Third Party for the Following

Datacenter health IT vendor

When it comes down to
assessment (hp/dell/ibm ..) current engagements we
see IT vendors leading
Local
the pack, with local
construction or companies being the
Understanding how to
engineering
com pany
highest in datacenter
build a m ore energy
Pow er or cooling
construction. However,
efficient datacenter
vendor the power and cooling
(liebert/em erson/ companies are
apc)
SI or consulting
conspicuously missing
Measuring and firm and one wonders whether
controlling the am ount the engagements directly
of heat & cooling in the
datacenter NA or none
with them are mostly
among the niche players
and through other
Datacenter
providers such as IT
construction (including vendors and SIs.
building, cabling and
chiller plant..)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Percent of Sample
© 2008 IDC 57
 Datacenter Operations:
Preferred Attributes in the Partner
Q. What would be the key attributes your organization would look for in a datacenter vendor?

Key Attributes of a Datacenter Solution Provider

It seems that end-to-
Should have capabilities to design (from scratch) end capabilities and
and construct a datacenter either directly or single point of contact
through partners are key attributes that
the datacenter owners
Should understand the intracacies of power and are keen to have in their
cooling
providers.

Should be able to provide an end-to-end service

The single point of
on location, design/layout and necessary contact from a delivery
equipment perspective seems
particularly important
Should not try to sell its own IT or facilities to localized and server
equipment to us but should work as per our
preferences room respondents.
Mid-tier respondents
Should be well versed in the current and future
issues facing datacenter owners, in order to help
rate understanding of
us proactively build a the intricacies of power
and cooling higher
0% 10% 20% 30% 40% 50% 60% 70% along with server room
Percent of Sample respondents
Enterprise Mid-Tier Localized Server Room

© 2008 IDC 58
Thanks!
Avneesh Saxena, Group VP, Systems, Storage & Software
+852-29054223
[email protected]

Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.