Frosty Flesh
A Basic Template for Frosty Flesh a Frozen Meat Product business plan
Presented by:
Dreamcy Jade M. Albur
Anthoneth R. Amora
Cyril S. Atijano
Tadeco Road, New Visayas Panabo City, Davao del Norte, 8105
+639382462543
+639357028532
+639302734980
Frosty.Flesh@gmail
www.Frosty_Flesh/Frozen_Meat_Product.com
October 2021
II. Executive Summary
We first began our Frosty Flesh a Frozen Meat Product business plan as a
way to profit our passion and provides and preserve foods in our community with a
safety handling and environment friendly.
To start our business our team shares their savings, each of us contribute not
less than ₱ 3, 000.00. The money contributed will be used on our business expenses
such as raw materials, utilities, promotion, labor, packaging and delivery and
miscellaneous.
We are happy to serve our community and satisfy their needs the way they
want it. In addition were happy to establish our new business that preserve and
promotes safety, nutritious, and good service to our customer. We are also assure
that we protect our environment as we go in this business.
III. Description of the Business
Frosty Flesh is a Food Industry which provide high quality of frozen meat
products such as chicken neck, lean meat, pork ribs, hotdogs, longganisa, and more.
The Frosty Flesh is a retailing wholesaling business that adds a new product line and
comprises processing, preservation, conversion, and preservation of eatable items.
Frosty Flesh is a newly established business, located at Tadeco Road, New
Visayas Panabo City, Davao del Norte and a form of business with corporation
ownership status. Frosty Flesh is a frozen meat product business that provides a
good quality of products, safe, services and is approved by the USDA Food Safety
and Inspection Service (FSIS) and Food and Drug Administration (FDA. The
products we produce are Hotdogs, Longganisa, Chicken (neck, breast, whole body,
etc.), lean meat, and pork (belly, ribs, mask, bones, liver, and paklay). Our target
customers in the market are approximately 500 individuals per year. The way of
contribution of our product is we cater delivery in our locality and payment.
IV. Description of the Product
V. Market Strategies
Determination of the market share
Number of prospects in the target market 500 individuals
Frequency of purchase per year (average) 20 time
Total number of purchase per year 10,000
Average payment per purchase 1,580
Projected total industry sales per year 15,800,000
Percentage the firm can attain 20%
THE FIRM’S MARKET SHARE 2,169,000
Positioning strategy
In the locality of Panabo City a lot of businesses owners produce different
types of frozen products but Frosty Flesh Frozen products is the best among the
rest. Frosty Flesh not only produce high quality of production, but also promotes the
high safety of our consumers. Frosty Flesh preserve product freshness and nutrients
and avoid contaminating the frozen food. The thing that consumers must love our
products was, Frosty Flesh Frozen products are made from real meat, not artificial.
Our company uses organic livestocks to reduce the toxic effects of chemical that
may contaminate the consumer. In addition it also helps our environment from the
affects of chemical, pesticides and others that causes to increas greenhouse gases.
Pricing strategy
Distribution strategy
Promotion strategy
VI. Analysis of the Competition
KEY ASSETS AND OUR COMPETITOR A COMPITETOR B
SKILLS COMPANY
Superior Product Strength Strength Weaknesses
Good Business Location Weaknesses Strength Strength
Strong Sales Team Strength Weaknesses Weaknesses
Strong Financial Strength Weaknesses Strength
Capacity
VII. Operating Expenses
OPERATING EXPENSES (PER MONTH) COST
Rent ₱ 2,000.00
Advertising and promotion ₱ 700.00
Supplies and utilities ₱ 45,000.00
Packaging and shipping ₱ 4,000.00
Labor Cost ₱ 42,000.00
Repair and maintenance ₱ 8,000.00
Miscellaneous ₱ 5,600.00
(Expenses per month) x (12 months) = Operating expenses (per year)
₱ 107,300 x 12 = ₱ 1,287,600
VIII. Financial Data
