Public Perception On Cash Less Transactions in India
Public Perception On Cash Less Transactions in India
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*Professor,
Andhra Loyola Institute of Engineering and Technology,
Andhra Pradesh, India.
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**Assistant Professor,
Andhra Loyola Institute of Engineering and Technology,
Andhra Pradesh, India.
[email protected]
Abstract
After demonetization initiatives, most of the people in India started electronic payments for their
transactions. Everyone from the small merchant to neighboring vegetable vendor is embracing
digital payment solutions. Slowly India is moving from cash to cashless economy. A cashless
economy is one in which all the transactions are done using cards or digital means. The circulation
of physical currency is minimal in cashless economy. The benefits of Cashless economy are many.
The increased use of credit cards will definitely reduce the amount of cash that people have to carry
which reduces the risk and the cost associated with that. In this paper an attempt is made to
examine the Public perception in India towards cashless transactions and the attempt is also made
to identify the challenges faced by them during their transactions.
Introduction
After demonetization initiatives, most of the people in India started electronic payments for their
transactions. Everyone from the small merchant to neighboring vegetable vendor is embracing
digital payment solutions. Slowly India is moving from cash to cashless economy. A cashless
economy is one in which all the transactions are done using cards or digital means. The circulation
of physical currency is minimal in cashless economy. The benefits of Cashless economy are many.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
An increased use of credit and debit cards instead of cash enable a more detailed record of all the
transactions which take place in the society, allowing more transparency in business operations and
money transfers. The increased use of credit cards will definitely reduce the amount of cash that
people have to carry which reduces the risk and the cost associated with that. In this paper an
attempt is made to examine the Public perception in India towards cashless transactions and the
attempt is also made to identify the challenges faced by them during their transactions.
Review of Literature
Hirschman, E. C. (1979)i studied the impact of payment method on purchase behavior. He found
that use of credit cards encourage more purchases than use of cash. Avery, R.B., et al. (l986) ii found
that there was a strong positive correlation between income, education, wealth, urban variable and
middle age and dependent variable credit card use. Natarajan and Manohar (1993) iii examined the
factors influencing usage of credit cards issued by a bank in India. They found that that sex, age,
educational qualification of card holders has no relationship with utilization of credit cards. They
also found that occupation, income, employment status of spouse, mode of getting card has
relationship with utilization of credit cards. George (1995) iv found that VISA and Master Card
played a major role in international payment system. Worthington (1995) v expressed the view that
the cashless society in which clumsy and expensive to handle coins and notes are replaced by
efficient electronic payments initiated by various types of plastic cards is a good prospect for the
twenty first century. Radhakrishan (1996)vi found that the debit cards have wide acceptability than
credit cards because of assurance of payments to retailers and lack of some transaction charges.
Klee, Elizabeth (2005) vii found that time factors significantly determine the use of media of
exchange in payment systems. They also found that sensitivity to time factors depend on the
income, age and demographic characteristics local market. Jain, P.M (2006)viii expressed the view
that electronic payments will be able to check black money. Al-Laham (2009)ix found that there
was considerable interest in the development of electronic money schemes in recent years. He also
said that Electronic money could become an important form of currency in the future. Mandeep
Kaur (2011)x attempted to unveil the perception held by card users and member establishments
towards plastic money in India. Dr. Navpreet Singh Sidhu (2013) xi studied the perception and
acceptability of selected bank customers about electronic banking. Bappaditya Mukhopadhyay
(2016) xii studied cash less payments in India. He developed a theoretical model of payment
decisions made by consumers and sellers. He found that the convenience of cashless transactions
weighed against the temptation to evade taxes
Objectives
The general objective of the study is to study Public Perception on Cashless Transactions in India.
The specific objectives are the following.
2. To study the impact of technical factors including poor internet connectivity and defunct
POS machines on cashless transactions in India.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
3. To enquire into the impact merchant and customer related factors including enthusiasm of
merchants and lack of technical knowledge to customers and reluctant to disclose financial
information by the customer on cashless transactions in India.
4. To look into the impact of bank related factors including financial limits and delayed
reimbursements on cashless transactions in India.
Methodology
The study is mainly based upon the primary data. Primary data was collected through survey
method. Questionnaire was used for collecting data. Questionnaire was developed based on past
experience of the researchers and review of literature on the topic done by the researchers.
Questionnaire consists of total sixteen questions out of which four questions related to profile of
respondents. Five level Likert scale was used in questionnaire. Population of the study consists of
savings account holders of various banks in India. Stratified random sampling technique is used for
selecting respondents for the sample. Sample size is 195. Total population was divided into 36
strata depending upon the total number of states and union territories in India. Out of 195
respondents, 174 are from 29 states in India selected at the rate of six each, and 21 are from 7 union
territories of India taken at the rate of 3 each. For selecting respondents from strata simple random
sampling technique is used using random number tables. Collected data is analyzed by calculating
percentages. Chi-square test is used for testing the hypotheses.
Out of 195 respondents surveyed, 58.98 percent are male and 41.02 percent respondents are female.
Out of 195 respondents surveyed, 17.94 percent respondents’ age is below 30 years, 42.57 percent
respondents’ age is in between 31-40 years, 33.33 percent respondents’ age group is in between 41-
50 years and remaining 6.16 percent respondents’ age is above 50 years.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
Out of 195 respondents surveyed, 5.13 percent respondents are farmers, 59.49 percent are
employees, 14.36 percent are self employed/business holders and remaining 21.02 percent are
others.
From the data in the above table, it is clear that 12.82 percent of respondents’ salary is less than
Rs.20, 000, 26.67 percent of respondents’ salary range between Rs.20, 000 and Rs.40, 000, 32.31
percent of respondents’ salary range between 40,000 and 60,000 and remaining 27.56 percent
respondents’ salary is above 60,000.
The data in the above table indicates that, 23.08 percent of respondents strongly agree, 49.74
percent of respondents agree, 6.15 percent of respondents are neutral, 15.9 percent of respondents
disagree and remaining 5.13 percent of respondents strongly disagree about convenience in
transaction is the reason for cashless payments in India.
It is concluded that Majority of the public (72.82%) felt that transaction convenience is the reason
for cashless payments in India.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
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χ2-test
The data in the above table indicates that, 26.15 percent of respondents strongly agree, 44.62
percent of respondents agree, 6.67 percent of respondents are neutral, 16.41 percent of respondents
disagree and remaining 6.15 percent of respondents strongly disagree about security in transaction
is the main concern in cashless payments.
It is concluded that Majority of the public (70.77%) felt that security in transaction is the main
concern in cashless payments
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 17.95 percent of respondents strongly agree, 34.87
percent of respondents agree, 11.28 percent of respondents are neutral, 28.21 percent of
respondents disagree and remaining 7.69 percent of respondents strongly disagree about transaction
costs discourage cashless transactions.
It is concluded that Majority of the public (52.82%) transaction costs discourage cashless payments
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 22.05 percent of respondents strongly agree, 42.56
percent of respondents agree, 5.64 percent of respondents are neutral, 21.03 percent of respondents
disagree and remaining 8.72 percent of respondents strongly disagree about incentives encourage
people to avail cashless transactions.
It is concluded that Majority of the public (64.61%) felt that incentives encourage people to avail
cashless transactions.
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 32.82 percent of respondents strongly agree, 26.67
percent of respondents agree, 13.33 percent of respondents are neutral, 17.95 percent of
respondents disagree and remaining 9.23 percent of respondents strongly disagree about transaction
procedures complicate cashless payments.
It is concluded that Majority of the public (59.49%) felt that transaction procedures complicate
cashless payments.
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 22.05 percent of respondents strongly agree, 47.18
percent of respondents agree, 11.28 percent of respondents are neutral, 14.36 percent of
respondents disagree and remaining 5.13 percent of respondents strongly disagree about poor
internet connectivity is the obstacle for cashless transactions.
It is concluded that Majority of the public (69.23%) felt that poor internet connectivity is the
obstacle for cashless transactions.
χ2-test
The data in the above table indicates that, 16.92 percent of respondents strongly agree, 34.36
percent of respondents agree, 11.79 percent of respondents are neutral, 24.62 percent of
respondents disagree and remaining 12.31 percent of respondents strongly disagree about defunct
Pos machines complicate cashless transactions.
It is concluded that Majority of the public (51.28%) felt that defunct Pos machines complicate
cashless transaction.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
χ2-test
The data in the above table indicates that, 17.95 percent of respondents strongly agree, 36.41
percent of respondents agree, 13.33 percent of respondents are neutral, 22.05 percent of
respondents disagree and remaining 10.26 percent of respondents strongly disagree about lack of
enthusiasm on merchant is the barrier for cashless transactions.
It is concluded that Majority of the public (54.36%) felt that lack of enthusiasm on merchant is the
barrier for cashless transactions.
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 20 percent of respondents strongly agree, 33.33 percent
of respondents agree, 7.69 percent of respondents are neutral, 22.57 percent of respondents disagree
and remaining 16.41 percent of respondents strongly disagree about lack of technical knowledge is
the obstruction for cashless transactions.
It is concluded that Majority of the public (53.33%) felt that lack of technical knowledge is the
obstruction for cashless transactions.
χ2-test
73
Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 19.49 percent of respondents strongly agree, 29.74
percent of respondents agree, 12.82 percent of respondents are neutral, 26.67 percent of
respondents disagree and remaining 11.28 percent of respondents strongly disagree about people
reluctance to disclose financial information hinders cashless transactions.
It is concluded that Majority of the public (49.23%) felt that people reluctance to disclose financial
information hinders cashless transactions cashless transactions.
χ2-test
H0: Reluctance to disclose financial information has no influence on cashless payments in India
H1: Reluctance to disclose financial information has an influence on cashless payments in India
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 17.95 percent of respondents strongly agree, 34.36
percent of respondents agree, 14.36 percent of respondents are neutral, 17.95 percent of
respondents disagree and remaining 15.38 percent of respondents strongly disagree about financial
limits impediment cashless transactions.
It is concluded that Majority of the public (52.31%) felt that financial limits impediment cashless
transactions.
χ2-test
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
The data in the above table indicates that, 18.97 percent of respondents strongly agree, 31.80
percent of respondents agree, 8.21 percent of respondents are neutral, 29.74 percent of respondents
disagree and remaining 11.28 percent of respondents strongly disagree about delayed
reimbursement in case of failed transactions obstructs cashless payments.
It is concluded that Majority of the public (50.77%) felt that delayed reimbursement in case of
failed transaction obstructs cashless payments.
χ2-test
H0: Delayed reimbursement in case of failed transaction has no influence on cashless payments in
India
H1: Delayed reimbursement in case of failed transaction has an influence on cashless payments in
India
Conclusion
The findings reveal that while people are getting comfortable with cashless payments, some kind of
negative perceptions are holding back many from adopting the new system. The negative
perceptions are like security problems, poor network coverage, and lack of merchant willingness,
high transactional costs, lack of users’ knowledge on technology, defunct POS machines, delayed
reimbursement in case of failed transactions, procedures and financial limits. Convenience in use of
cashless transactions and incentive system are the positive signs for the progress of cashless
payments in India. Finally the study concludes that India may not become a cashless economy
unless the perception of the people will be rightly addressed by the government and the banking
institutions. They should pave the way for the safe and secure mean to cashless transactions.
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Podile & Rajesh (2017). Asian Journal of Research in Banking and Finance,
Vol. 7, No.7, pp. 63-77.
References
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ii
Avery, R. B., et al. (1986). The Use of Cash and Transaction Accounts by American Families.
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iii
Natarajan and Manohar (1993). Credit Cards–An Analysis, Financial Express, 14 April.
iv
George, P. (1995). The Card Major Lead the Way, Business World, pp. 116.
v
Worthington S. (1995). The Cashless Society, Internal Journal of Retail and Distribution
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vi
Radhakrishan, R. (1996). Debit Cards. PNB Monthly Review. June: 309-317.
vii
Klee, Elizabeth, (2005), Paper or plastic? The Effect of Time on Check and Debit Card Use at
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viii
Jain, P. M. (2006). E.-payments and E- Banking. Indian Banker, March:108-113.
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x
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xii
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