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Marketing Plan Swot Analysis

The SWOT analysis identifies the company's strengths as consumer demand for furniture suited for work and study from home, affordability compared to wood/metal, and environmental friendliness as plastic furniture is recyclable. Weaknesses include plastic not being considered high quality and lacking elegance of wood. Opportunities exist in job creation, innovation using new plastics, and collaborating with environmental groups. Threats include lack of awareness about recyclable plastic and imitation products. The advertisement plan focuses on online ads, collaborating with influencers on an anti-plastic campaign, and lower cost traditional promotion.

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Patricia Vianca Domingo
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122 views4 pages

Marketing Plan Swot Analysis

The SWOT analysis identifies the company's strengths as consumer demand for furniture suited for work and study from home, affordability compared to wood/metal, and environmental friendliness as plastic furniture is recyclable. Weaknesses include plastic not being considered high quality and lacking elegance of wood. Opportunities exist in job creation, innovation using new plastics, and collaborating with environmental groups. Threats include lack of awareness about recyclable plastic and imitation products. The advertisement plan focuses on online ads, collaborating with influencers on an anti-plastic campaign, and lower cost traditional promotion.

Uploaded by

Patricia Vianca Domingo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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4.

MARKETING PLAN

SWOT ANALYSIS

Strengths

 Consumer Demand
o Over the past few years, plastic furniture has grown steadily in popularity. Plastic
furniture is generally more economical than hardwood furniture. At the height of
the pandemic, furniture designed for work from home or online classes set up is
in high demand.
 Affordability
o In comparison to wood/ metal furniture, plastic offers much cheaper options for
users. The reason for its widespread popularity is its affordability. Plastics can be
found everywhere. Plastics can be recycled everywhere. They are one of the
most affordable materials available for mass production. Because plastic has a
low manufacturing cost, it makes the finished product more affordable for
customers, and even at a low cost, the furniture can be luxurious.
 Environment Friendly/ Sustainability
o The plastic industry has a negative image in the eyes of the world, but plastic
furniture today barely poses such a threat. The single used plastic can be turned
into furniture like EL SILLIÓN so that it can't pollute land or oceans. The plastic
furniture of today is almost completely biodegradable. Plastic furniture is almost
100% recyclable today. Once the furniture piece has been discarded, it can be
molded and remolded. Other than that, these pieces can also be upcycled quite
easily, lasting a long time. Furthermore, plastic furniture does not cause
deforestation like wooden furniture, so in the long run, it is better for the
environment!
 Convenient and space saving
o EL SILLIÓN is convenient for everyone. You can reach everything without
standing. EL SILLIÓN brings the things you need close to you. It also saves
space so you don't have to waste money on expensive office chairs, tables, or
lamps. In addition to being useful for study and work from home setups, it can
also be used to replace office chairs and tables for small spaces offices.

Weaknesses

 Not accepted Readily by High-end consumers


o Plastic furniture is not considered as good quality as ornate wooden or metal
furniture. It is often viewed as cheap and lacking in aesthetically pleasing
designs. Plastic furniture used to be known for its plastic feel and a cheap
feeling.
 Lacks Elegance and Craftsmanship of Wooden Furniture
o Wooden furniture is renowned for its lovely, complicated plans and structures.
Making complex wooden furniture is a craftsmanship passed over eras and holds
a passionate esteem as each furniture piece would be one of a kind like their
artisan.
 Armchair is not so popular in furniture industry
o Armchair is only used and seen in schools. It is a game changer to introduce this
product in the wider market.

Opportunities

 Job Opportunities
o In this company, a few segments require increasingly human assets. This makes
a favorable position for this industry, and it proceeds to develop in more than one
way.
 Innovation Opportunities
o Plastic is indeed a flexible and versatile material that innovated and reinvented in
so many ways. Ongoing advances in engineered plastics and an increasing
focus on recyclable plastics will continue to shape the future of the plastic
furniture industry. With the introduction of high-performance plastic materials
suitable for producing long-lasting plastic furniture, the market gained traction.
o It is not just about producing indoor or outdoor furniture but about exclusively
designing products focused on customer pain points. Manufacturers will continue
introducing new fabrics and designs for plastic furniture to take advantage of
lucrative market opportunities.
 Available raw material
o Raw material for this product is plastic waste that is easy to find and available
everywhere.
 Collaboration with environment advocates, schools, and public and private office.
o The company can collaborate with environment advocates, school
administrators, and public and private offices to encourage people recycle their
single use plastic and turn it into a useful armchair for everyone.
 Rising Income Amongst the Consumers
o Younger generation is distinguished by a high degree of disposable income.
They are spending more on a comfortable lifestyle and luxurious consumer
goods now that they have more disposable income. This generation gravitates
towards more affordable, trendy, and stylish furniture that can change as per the
trend. Hence, plastic furniture is a top choice for this consumer segment. It is
because of their increasing purchasing power that the popularity of plastic
furniture has grown substantially.
Threats

 Lack of Awareness about Plastic Material


o Most people assume that all kinds of plastic have such effects on the
environment, which is highly untrue. Recyclable plastic is not toxic for the
environment, and they are being confused with single-use plastic. This is
resulting in plastic culture being canceled without the actual knowledge of the
material.
 Threat of Imitation/ Substitute
o Substitutes and imitation are pervasive problems when it comes to plastic
furniture. Due to the industry’s size, many dupes are available for the original
furniture models in the current days. Many people complain that this leads to a
lack of unique designs. If any brand comes up with innovation and a unique
modern design, the competitors develop substitute models. This phenomenon
highly limits the capacity of the industry.
ADVERTISEMENT PLAN

The advertisement plan of EL SILLIÓN is to promote the product through online


advertisement since social media and online websites is used by people every day. EL SILLIÓN
will also collaborate with different environment advocates and social media influencers to have a
campaign in raising awareness about single use plastic and how does this affect our
environment. This campaign will also open an opportunity to have a single use plastic collection
drive and lead to EL SILLIÓN endorsement. The collaboration is a big step in making noise
about the company and the product to become well-known worldwide.

Other promotion such as brochure, print ads, and word-of- mouth will also be used to
advertise the product. This way of promotion is much cheaper and affordable so we can have
low cost expenses.

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