UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY OF TECHNOLOGY CHENNAI

CHENNAI 600 113
REGULATIONS - 2010
CURRICULUM AND SYLLABUS FOR II SEMESTER (FULL TIME)
MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER – II

Code No. Course Title L T P C

571210 Operations Management 3 0 0 3
571211 Financial Management 3 0 0 3
571212 Marketing Management 4 0 0 4
571213 Human Resource Management 3 0 0 3
571214 Management Information System 3 0 0 3
571215 Applied Operations Research for Management 3 1 0 4
571216 Business Research Methods 3 0 0 3
571251 Business Application Software 0 0 4 2
571292 Seminar II 0 0 2 1
Total 22 1 6 26
 571210 OPERATIONS MANAGEMENT LT P C
3003
UNIT – I INTRODUCTION TO PRODUCTION AND OPERATIONS
MANAGEMENT 9
Production Systems – Nature, Importance and organizational function. Characteristics
of Modern Production and Operations function. Organisation of Production function.
Recent Trends in Production and Operations Management. Role of Operations in
Strategic Management. Production and Operations strategy – Elements and Competitive
Priorities. Nature of International Operations Management.

UNIT – II FORECASTING, CAPACITY AND AGGREGATE PLANNING

9
Demand Forecasting – Need, Types, Objectives and Steps. Overview of Qualitative and
Quantitative methods. Capacity Planning – Long range, Types, Rough cut plan,
Capacity Requirements Planning (CRP), Developing capacity alternatives. Aggregate
Planning – Approaches, costs, relationship to Master Production schedule. Overview of
MRP, MRP II and ERP

UNIT – III DESIGN OF PRODUCT, SERVICE AND WORK SYSTEMS 9

Product Design – Influencing factors, Approaches, Legal, Ethical and Environmental
issues. Process – Planning, Selection, Strategy, Major Decisions. Service Operations –
Types, Strategies, Scheduling (Multiple resources and cyclical scheduling). Work Study –
Objectives, Procedure. Method Study and Motion Study. Work Measurement and Productivity
– Measuring Productivity and Methods to improve productivity.

UNIT – IV MATERIALS MANAGEMENT

9
Materials Management – Objectives, Planning, Budgeting and Control. Overview of
Materials
Management Information Systems (MMIS). Purchasing – Objectives, Functions,
Policies,Vendor rating and Value Analysis. Stores Management – Nature, Layout,
Classification and
Coding. Inventory – Objectives, Costs and control techniques. Overview of
JIT.

UNIT – V PROJECT AND FACILITY PLANNING 9

Project Management – Scheduling Techniques, PERT, CPM, Crashing CPM networks –
Simple Problems. Facility Location – Theories, Steps in Selection, Location Models – Simple
Problems. Facility Layout – Principles, Types, Planning tools and techniques.
TOTAL:45 PERIODS
TEXT BOOKS
1. Aswathappa K and Shridhara Bhat K, Production and Operations
Management, Himalaya Publishing House, Revised Second Edition, 2008.
2. Pannerselvam R, Production and Operations Management, Prentice Hall
India, Second Edition, 2008.
3. Norman Gaither and Gregory Frazier, Operations Management, South Western
Cengage Learning, 2002.
REFERENCES
1. Kanishka Bedi, Production and Operations Management, Oxford University
Press,
2004.
2. Russel and Taylor, Operations Management, Wiley, Fifth Edition,
2006.
3. Chary S. N, Production and Operations Management, Tata McGraw Hill,
Third
Edition, 2008.
4. Chase Jacobs, Aquilano & Agarwal., Operations Management, Tata McGraw Hill,
2006.
5. Mahadevan B, Operations Management Theory and practice, Pearson Education,
2007.

571211 FINANCIAL MANAGEMENT LT P C

3003

UNIT – I FOUNDATIONS OF FINANCE: 9

Financial management – An overview- Time value of money- Introduction to the concept of
risk and return of a single asset and of a portfolio- Valuation of bonds and shares-Option
valuation.

UNIT – II INVESTMENT DECISIONS: 9

Capital Budgeting: Principles and techniques - Nature of capital budgeting- Identifying
relevant cash flows - Evaluation Techniques: Payback, Accounting rate of return, Net
Present Value, Internal Rate of Return, Profitability Index - Comparison of DCF techniques -
Project selection under capital rationing - Inflation and capital budgeting - Concept and
measurement of cost of capital - Specific cost and overall cost of capital

UNIT – III FINANCING AND DIVIDEND DECISION: 9

Financial and operating leverage - capital structure - Cost of capital and valuation -
designing capital structure.
Dividend policy - Aspects of dividend policy - practical consideration - forms of dividend policy -
forms of dividends - share splits.
UNIT – IV WORKING CAPITAL MANAGEMENT: 9
Principles of working capital: Concepts, Needs, Determinants, issues and estimation of
working capital - Accounts Receivables Management and factoring - Inventory management
- Cash management - Working capital finance : Trade credit, Bank finance and Commercial
paper.

UNIT – V LONG TERM SOURCES OF FINANCE: 9

Indian capital and stock market, New issues market Long term finance: Shares, debentures
and term loans, lease, hire purchase, venture capital financing, Private Equity.
TOTAL : 45 PERIODS

TEXT BOOKS
1. M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata
th
McGraw Hill, 5 edition, 2008.
th
2. I. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 8 edition, 2007.

REFERENCES

1. Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2008.
th
2. James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 11
Edition, 2008.
th
3. Brigham, Ehrhardt, Financial Management Theory and Practice, 11 edition, Cengage
Learning 2008.
 th
4. Prasanna Chandra, Financial Management, 7 edition, Tata McGraw Hill, 2008.
5. Srivatsava, Mishra, Financial Management, Oxford University Press, 2008.
 571212 MARKETING MANAGEMENT LT P C
4004

UNIT – I INTRODUCTION 12
Marketing – Definitions - Conceptual frame work – Marketing environment : Internal
and External - Marketing interface with other functional areas – Production, Finance,
Human Relations Management, Information System. Marketing in global environment –
Prospects and Challenges.

UNIT – II MARKETING STRATEGY 12

Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for
Industrial Marketing – Consumer Marketing –– Services marketing – Competitor analysis -
Analysis of consumer and industrial markets – Strategic Marketing Mix components.

Unit – III MARKETING MIX DECISIONS 12

Product planning and development – Product life cycle – New product Development and
Management – Market Segmentation – Targeting and Positioning – Channel Management –
Advertising and sales promotions – Pricing Objectives, Policies and methods.

UNIT – IV BUYER BEHAVIOUR 12

Understanding industrial and individual buyer behavior - Influencing factors – Buyer
Behaviour Models – Online buyer behaviour - Building and measuring customer satisfaction
– Customer relationships management – Customer acquisition, Retaining, Defection.

UNIT – V MARKETING RESEARCH & TRENDS IN MARKETING 12

Marketing Information System – Research Process – Concepts and applications : Product –
Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.

TOTAL:60 PERIODS
TEXT BOOKS

1. Philip Kotler and Kevin Lane, Marketing Management, PHI Learning / Pearson
th
Education 13 Edition, 2008
2. Paul Baisen et al, Marketing, Oxford University Press, 2008.

REFERENCES
1. Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson
Learning, 2000.
2. Duglas,J.Darymple, Marketing Management, John Wiley & Sons, 2008.
3. NAG, Marketing successfully- A Professional Perspective, Macmillan 2008.
4. Boyd Walker, Marketing Management, McGraw Hill, 2002.
5. Dalvymple, Marketing Management, Wiley India Pvt Ltd, 2008.
6. Keith Flether, Marketing Management and Information Technology, Prentice Hall,
1998.
 571213 HUMAN RESOURCE MANAGEMENT LT P C
3003

UNIT – I PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT 5

Evolution of human resource management – The importance of the human factor – Objectives
of human resource management – Inclusive growth and affirmative action -Role of human
resource manager – Human resource policies – Computer applications in human resource
management – Human resource accounting and audit.

UNIT – II THE CONCEPT OF BEST FIT EMPLOYEE 8

Importance of Human Resource Planning – Forecasting human resource requirement –
Internal and External sources. Selection process screening – Tests - Validation – Interview -
Medical examination – Recruitment introduction – Importance – Practices – Socialization
benefits.

UNIT – III TRAINING AND EXECUTIVE DEVELOPMENT 10

Types of training methods purpose benefits resistance. Executive development programmes
– Common practices - Benefits – Self development – Knowledge management.

UNIT – IV SUSTAINING EMPLOYEE INTEREST 12

Compensation plan – Reward – Motivation – Theories of motivation – Career management –
Development of mentor – Protégé relationships.

UNIT – V PERFORMANCE EVALUATION AND CONTROL PROCESS 10

Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion,
Transfer and Separation – Implication of job change. The control process – Importance –
Methods – Requirement of effective control systems grievances – Causes – Implications –
Redressal methods.
TOTAL:45 PERIODS
TEXT BOOK
th
1. Decenzo and Robbins, Human Resource Management, Wiley, 8 Edition, 2007.
2. Dessler Human Resource Management, Pearson Education Limited, 2007

REFERENCES

1. Mamoria C.B. and Mamoria S. Personnel Management, Himalaya Publishing

Company, 2007
th
2. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,6 edition 2006.
3. Eugence Mckenna and Nic Beach, Human Resource Management, Pearson Education
Limited, 2007.
4. Wayne Cascio, Managing Human Resource, McGraw Hill, 2007.
5. Ivancevich, Human Resource Management, McGraw Hill 2002.
 571214 MANAGEMENT INFORMATION SYSTEMS LT P C
3003
UNIT – I INTRODUCTION 9
Data, Information, Intelligence, Information Technology, Information System, evolution, types
based on functions and hierarchy, System Analyst – Role, Functions.

UNIT – II SYSTEMS ANALYSIS AND DESIGN 9

SDLC, SSLC, Systems Analysis and System Design, Tools – DFD – ER – Object modeling,
DBMS – RDBMS – OODBMS.

UNIT – III INFORMATION SYSTEM 9

Financial, Marketing, Personnel, Production, Materials Information System, DSS, EIS, KMS,
GIS, International Information System.

UNIT – IV SECURITY AND CONTROL 9

Security, Testing, Error detection, Controls, IS Vulnerability, Computer Crimes, Securing the
Web, Intranets and Wireless Networks, Software Audit, Ethics in
IT.

UNIT – V NEW IT INITIATIVES 9

e- business, e-governance, ERP, SCM, e-CRM, Datawarehousing and Data Mining, Business
Intelligence, Pervasive Computing, CMM.

TOTAL:45 PERIODS

TEXT BOOKS
1. Robert Schultheis and Mary Summer, Management Information Systems
–
The Managers View, Tata McGraw Hill, 2008.
2. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems
– Managing the digital firm, PHI Learning / Pearson Education, PHI, Asia, 2002.

REFERENCES
1. Gordon Davis, Management Information System : Conceptual Foundations,
Structure and Development, Tata McGraw Hill, 2000.
2. Haag, Cummings and Mc Cubbrey, Management Information Systems for
the Information Age, McGraw Hill, 2005.
3. Turban, McLean and Wetherbe, Information Technology for Management
– Transforming Organisations in the Digital Economy, John Wiley, 2007.
4. Raymond McLeod and Jr. George P. Schell, Management Information Systems,
Pearson Education, 2007.
5. James O Brien, Management Information Systems – Managing Information
Technology in the E-business enterprise, Tata McGraw Hill, 2002.
6. Corey Schou and Dan Shoemaker, Information Assurance for the Enterprise – A
Roadmap to Information Security, Tata McGraw Hill, 2007.
7. Frederick Gallegor, Sandra Senft, Daniel P. Manson and Carol Gonzales, Information
Technology Control and Audit, Auerbach Publications, 2007.
 571215 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT LT P C
3014

UNIT – I INTRODUCTION TO LINEAR PROGRAMMING (LP) 12

Introduction to applications of operations research in functional areas of management.
Linear Programming-formulation, solution by graphical and simplex methods (Primal -
Penalty, Two Phase), Special cases.
Dual simplex method. Principles of Duality. Sensitivity Analysis.

UNIT – II LINEAR PROGRAMMING EXTENSIONS 12

Transportation Models (Minimising and Maximising Cases) – Balanced and unbalanced cases
– Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation
methods. Check for optimality. Solution by MODI / Stepping Stone method. Cases of
degeneracy. Transhipment Models.
Assignment Models (Minimising and Maximising Cases) – Balanced and Unbalanced Cases.
Solution by Hungarian and Branch and Bound Algorithms. Travelling Salesman problem.
Crew Assignment Models.

UNIT – III INTEGER LINEAR PROGRAMMING AND GAME THEORY 12

Solution to pure and mixed integer programming problem by Branch and Bound and cutting
plane algorithms.
Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Convex Linear
Combination (Averages), methods of matrices, graphical and LP solutions.

UNIT – IV INVENTORY MODELS, SIMULATION AND DECISION THEORY 12

Inventory Models – EOQ and EBQ Models (With and without shortages), Quantity Discount
Models.
Decision making under risk – Decision trees – Decision making under uncertainty.
Application of simulation techniques for decision making.

UNIT – V QUEUING THEORY AND REPLACEMENT MODELS 12

Queuing Theory - single and Multi-channel models – infinite number of customers and
infinite calling source.
Replacement Models-Individuals replacement Models (With and without time value of money)
– Group Replacement Models.
TOTAL: 60 PERIODS
TEXT BOOKS
1. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print, 2008.
2. Natarajan AM, Balasubramani P and Tamilarasi A, Operations Research, Pearson
Education, First Indian Reprint, 2005.
3. Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh
Edition, Third Indian Reprint 2004.

REFERENCES
1. Sankara Iyer P, Operations Research, Tata Mcgraw Hill, 2008.
2. Frederick & Mark Hillier, Introduction to Management Science – A Modeling and
case studies approach with spreadsheets, Tata Mcgraw Hill, 2005.
3. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2007.
4. Kalavathy S, Operations Research, Second Edition, Vikas Publishing House, 2004.
5. Richard Broson , Govindasamy & Naachimuthu , Operations Research,
Schaum’s outline series, II Edition, 2000.
571216 BUSINESS RESEARCH METHODS LT P C
3003

UNIT – I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research
– Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional
and time – series Research – Research questions / Problems – Research objectives –
Research hypotheses – characteristics – Research in an evolutionary perspective – the role
of theory in research.

UNIT – II RESEARCH DESIGN AND MEASUREMENT 9

Research design – Definition – types of research design – exploratory and causal research
design – Descriptive and experimental design – different types of experimental design –
Validity of findings – internal and external validity – Variables in Research – Measurement and
scaling – Different scales – Construction of instrument – Validity and Reliability of instrument.

UNIT – III DATA COLLECTION 9

Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionaire and instrument – Validation of
questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.

UNIT – IV DATA PREPARATION AND ANALYSIS 9

Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative
data analyses – Bivariate and Multivariate statistical techniques – Factor analysis –
Discriminant analysis – cluster analysis – multiple regression and correlation –
multidimensional scaling – Application of statistical software for data analysis.

UNIT – V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9

Research report – Different types – Contents of report – need of executive summary
–
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research –
ethical behaviour of research – subjectivity and objectivity in research.

TOTAL:45 PERIODS

TEXT BOOKS
th
1. Donald R. Cooper and Pamela S. Schindler, Business Research methods ,9
Edition, Tata Mc Graw Hill, 2006.
2. Alan Bryman and Emma Bell, Business Research methods, Oxford
University Press, New Delhi, 2008.
3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006.
4. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, Management
Research Methodology, Pearson Education, New Delhi, 2006.
 571251 BUSINESS APPLICATION SOFTWARE LT P C
0042

UNIT – I OFFICE MANAGEMENT 14

Exercises to familiarize Word, Spreadsheet, Presentation and Web publishing packages
– E-Mail – Video Conferencing – Introduction to HTML.

UNIT – II FUNCTIONAL MANAGEMENT 16

1. Financial And Accounting Management:
Introduction to accounting packages – exercises on creating, altering and displaying –
Ledgers and Vouchers – Inventory management – Payroll – Reports using any one
financial accounting package.
2. Operations Management :
Exercises on operational decision making – models using packages - linear
programming, assignment models.

3. Project management
Familiarize the project planning, scheduling and tracking with support of the project
management packages.

UNIT – III SOFTWARE DEVELOPMENT AND INTEGRATION 15

Database:
Exercises on database creation, manipulation and transactions using query
languages. Input and Output Design:
Exercises on I/O design – simulating basic calculator operations using any front end packages.
Integration:
Designing an application and integrating database and front end.

UNIT – IV ADVANCED STATISTICAL SOFTWARE 15

Exercises to use research data and analyze using various statistical methods (learned in
statistics management course) using any of the statistical packages.
Introduction and hands on experience with freely downloadable data mining and Business
Intelligence packages.

TOTAL: 60 PERIODS

REFERENCES

1. Comdex,Computer and Functional Accounting with Tally 9.0, Dreamtech Press, Vikas
Gupta 2008.
2. Sherdian J Coakes, Lyndall Steed, Peta Dizidic, SPSS 13.0 for windows, Wiley
India, Delhi 2006.
3. Gary W. Hansen and James V. Hansen, Database Management and Design, Prentice
Hall, 2006
4. Robert H. Lawson, Strategic Operations Management, Vikas Publishing House, First
Indian Reprint, 2006.
5. Clements and Gido, Effective Project Management, Thomson, 2008.
6. David George and Paul Mallery, SPSS for windows, Step by step- A simple guide and
reference, 2008.
7. Carver and Nash, Doing analysis with SPSS Ver 14, Cengage Learning, 2008.
8. Deborah Morley and Charles S Parker, Understanding computers today and tomorrow,
th
11 edition, Thomson, 2008.
 571292 SEMINAR II - CONTEMPORARY MANAGEMENT LT P C
0021

Note: Following Is The List Of Topics Suggested For Preparation And Presentation By
Students.

1. Culture and Management.

2. Emotional intelligence and Management.
3. Information systems and Management functions.
4. Internet marketing.
5. Retail Management
6. HR accounting and audit.
7. Reputation management
8. Brand Building and Management.
9. Bench Marking.
10. Six sigma.
TOTAL:30 PERIODS